(NEWSER) – A candy company is downright bitter over an online e-cigarette company it says ripped off its trademarks. Ferrara Candy is suing TrinitySun, which operates, claiming the company sold an e-liquid mimicking its well-known Fruit Stripe gum, reports the Chicago Tribune.

Ferrara says it contacted TrinitySun several times and sent at least three cease-and-desist letters between August and October of last year, after which the website altered its use of some of the Fruit Stripe trademarks. Specifically, the site changed the name of its e-liquid to Striped Gum. It continued, however, to represent the product with five colorful stripes, in line with Fruit Stripe's design, around since the 1960s, according toFerrara's site.

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