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(NEWSER) – Wen by Chaz Dean hair-care products are touted as a natural alternative to shampoo and other products, but some angry customers say the downside is hair loss—and lots of it.

More than 200 women across the US have joined a class-action lawsuit claiming that the sulfate-free hair products contain an ingredient that "causes a chemical reaction and damages hair and follicles," the Daily Beast reports. Dean is a celebrity stylist who has promoted the products through what Rackeddescribes as "ubiquitous infomercials and marketing promising that his cleanser can replace ordinary shampoo and conditioner." The plaintiffs complain that infomercial giant Guthy-Renker blocked negative reviews online.

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