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(NEWSER)– Starbucks is aiming to boost business over the holidays by offering chances to win "free Starbucks for life"—although life is defined as 30 years.

In the December promotion, 10 people who use Starbucks cards or mobile apps at the chain's stores will win a free coffee or food item—although probably not a $47.30 "Quadriginoctuple Frap"—every day for the next 30 years. "Every time you buy or gift a Starbucks card, embedded in it is an opportunity for 10 people in North America to win Starbucks for life," CEO Howard Schultz tells the Wall Street Journal. He says he came up with the idea after being "asked for many years by other CEOs and celebrities" whether it was possible to give someone the gift of Starbucks for life.

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