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(NEWSER) – Urban Outfitters' latest Very Bad Idea: It was selling a "vintage" Kent State University sweatshirt with what appears to be fake blood spattered all over it, Gawker   reports.

The sweatshirt, which People calls "faux-vintage," seems to be referencing the fatal 1970 shootings of four unarmed college students during a Vietnam War protest. Apparently the retailer had only one to sell, and it's now sold out; the sweatshirt then appeared on eBay with a starting bid of $550, but the auction ended with no bids.

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