A Canadian man's business marketing stunt is likely to cost him a lot more money than he planned to spend. Daniel Boria is charged with mischief after tying more than 100 helium-filled balloons to a garden chair and flying over Calgary in the western province of Alberta.
Boria says he did it to promote his cleaning products company. The marketing plan started coming apart when the 26-year-old man looked up and saw some of the balloons popping as he felt the 20-dollar chair shaking Sunday evening. He'd planned to parachute into the Calgary Stampede rodeo grounds but he missed his landing zone and went down in a nearby industrial area. Boria came away with a sprained ankle, and a summons to appear in court.