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Jimmy Kimmel Live The Morning After

South By Southwest is a great place to discover new musical acts and to expand one’s musical palate.

But it’s also a place where people tend to boast about all the undiscovered artists that they have heard of. Late night host, Jimmy Kimmel, decided to send a correspondent to the streets of Austin to ask people their opinions on a slew of fake bands.

Their responses are PRICELESS.

The late night show is broadcasting from SXSW the entire week!