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February 5, 2026 47 mins

Live from Super Week (Super Bowl LX Media Week)  Alex Curry, Carmen Vitali, Tracy Sandler, and Nikki Kay preview the NFL Honors ceremony and hand out their own awards, including some special categories of their own — straight from the ladies of Fox Sports Radio. Former College Basketball Standout and Social Media Star Jenna Bandy joins the ladies to discuss her path to becoming a Guiness World Record Holder. Sports Marketing Guru Gary Vaynerchuk stops by to give insight on social media success and to break down the art and science of creating Super Bowl commercials.

Real talk, bold opinions, straight from Fox Sports Radio

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Episode Transcript

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Speaker 1 (00:00):
If you're listening to Fox Sports Radio.

Speaker 2 (00:04):
Welcome to Super Week.

Speaker 3 (00:06):
We are just three days away now from the big Game.

Speaker 2 (00:10):
Coming to you from San Francisco Radio Row.

Speaker 3 (00:12):
I'm Alex Curry here with Nicky K, Tracy Sandler, Carmen Vitally.

Speaker 2 (00:16):
We are so excited to be here, you guys.

Speaker 3 (00:18):
Three days till Patriots and Seahawks meet in the Super Bowl,
and today's day that everyone's like really in town because
we have NFL Honors going on tonight, which is fun
because we're gonna kind of give our picks for some
of the big awards and then have some fun with
our own awards.

Speaker 2 (00:36):
But let's just debrief.

Speaker 3 (00:37):
From our first day here yesterday for a moment, because
it is so rad walking around Radio Row with every
single network, every single show all under one roof, every athlete,
every star, every media person. Just cruising around, you're able
to just really this is the only thing that's like
it see everybody in your industry work with people, say

(01:00):
hi to people, jump on their shows, and it is just.

Speaker 4 (01:02):
Double takes, like was that just that?

Speaker 2 (01:04):
Just such a rad experience.

Speaker 5 (01:07):
It is and it's so cool to see. I feel
like there's not only are there celebrities, and there's athletes
and this and that.

Speaker 6 (01:13):
It's outlets from all over the world.

Speaker 5 (01:16):
You hear interviews being done in all different kinds of languages,
and you have people from that are there's a ton
of students here, even in different colleges, like all different
stages of their careers, all different kinds of outlets. And
then if if you can allow me to paint the
picture of what this looks like right now, there's almost
like a pit in the middle of the room and

(01:37):
all of these outlets from all over the country, all
over the world.

Speaker 2 (01:40):
And then around the the pizza crust of.

Speaker 5 (01:43):
The Yeah, around this gigantic rectangular room is these big
sets which were so we're on one of them, you know,
right next to us is FanDuel Okay, Adams Show, Good Morning.

Speaker 6 (01:59):
The other side there's Bleacher Report there.

Speaker 4 (02:01):
It looks like a carnival event.

Speaker 6 (02:05):
I went on that set the other day.

Speaker 2 (02:07):
What is it? What's going on?

Speaker 5 (02:08):
Well, So the woman that that did this, her name
is Sam. She it was her kind of brain child
because last year she said, when they had athletes kind
of waiting to do some of these interviews, they were
just like twiddling their phone and so She's like something
always arcade games win, like a bleacher report la booboo. Legitimately,

(02:29):
there's all these fun little things that that when guys
are and there's they.

Speaker 3 (02:32):
Recording them, okay up on every content.

Speaker 5 (02:37):
Like all cameras set up on every station, and there's
all these like neon lights. It literally does look like
a carnival over there. And I was like, this is
so impressive, guys. But of course Sam's bringing out like
girls and women in sports days yesterday and uh and
it's you know, having someone in charge of that and
thinking of that.

Speaker 6 (02:55):
Of course it was Sam.

Speaker 7 (02:56):
I need to see an offensive lineman win a bleacher
report la boo boo. That now needs to be on
my bucket list.

Speaker 6 (03:02):
So what's really running them?

Speaker 2 (03:04):
She often we get one of those? Did you take it?

Speaker 6 (03:06):
Well?

Speaker 5 (03:06):
I didn't because she was to me for my niece.
But my niece knows if it's a real labuobo or not.

Speaker 2 (03:12):
You get that that is a great I'll go.

Speaker 6 (03:15):
Over there today and I'll grab one.

Speaker 3 (03:19):
Like I don't understand the craze. I don't have one.
I don't have back charms like guys over but love
love everyone who does, because like it's my.

Speaker 5 (03:28):
Seven year old niece that was like, well, I have
two laboos, only ones real though, And I was like,
how do you know which one's real?

Speaker 6 (03:34):
Why the tag isn't the right color? And I was like,
oh my god.

Speaker 3 (03:37):
Okay, it's like a when South Park does an episode
on it, Like you've like reached every single person knows
what it is.

Speaker 6 (03:47):
Year old.

Speaker 3 (03:47):
It's absolutely wild excitement level you guys for super Bowl show,
like super Bowl halftime show, Bad Bunny. It's getting higher
by the day, Like his official interview, I think drops today.
M his signage is everywhere. I like, his songs are
playing on repeat. I like, oh, okay, let's get to

(04:10):
In honor of NFL Honors, we're gonna go through and
give some of our favorite awards. We're gonna do some
of the normal ones, obviously the big guys like MVP,
Coach of the Year, Comeback Player of the Year, but
we're gonna do a couple of our own that are
really fun.

Speaker 4 (04:27):
Did you guys win to high school? Your book superlative?
Like when you were in high school? Okay, what was yours?

Speaker 5 (04:32):
This is the most early two thousands thing you'll ever hear.
It was most likely to be on flavor of love.

Speaker 2 (04:37):
Wait what flavor flavor?

Speaker 7 (04:43):
I can't find a special.

Speaker 3 (04:47):
His Comedy Central roast that was like when I was
in college and I was interning, I was like literally
like doing crafty and like doing all these things behind
the scenes, like for his roast.

Speaker 2 (04:57):
He is hilarious.

Speaker 8 (04:59):
I'm so supporter of women's sports.

Speaker 3 (05:03):
He is literally the face of the funding, like funding
father of women's US.

Speaker 4 (05:10):
We love you, know what, Carmen. That's like a huge
badge of honor.

Speaker 7 (05:13):
That is a great Also, can we make that happen somehow?

Speaker 2 (05:16):
Well the old.

Speaker 5 (05:17):
Disclosure, I was on the newspaper, so it was all
of my call doing a joke. It was a joke,
but it was I still have the newspaper and I
was wearing like a juicy track suits.

Speaker 3 (05:29):
Tracks iconic that completely dr But I do feel like
if you were an ASB or some kind of like
newspaper media, those were everybody that won the awards.

Speaker 5 (05:36):
Yes, yes, it was like and I had no idea
that was even a category. I had no like, they
just surprised me.

Speaker 2 (05:41):
Maybe not for you, which I love that right, that's fun.

Speaker 3 (05:44):
No, I was a I was a jock and athlete
and drama, so thespian and sports. But I had an
iconic yearbook quote. Okay, my junior year and.

Speaker 2 (05:57):
It was like right after practice, I had this like crazy.

Speaker 3 (05:59):
Messy but on my hair, and the question was what
gives you the biggest adrenaline rush? And so I assumed soccer, right,
and I said, when you knock someone on the floor
and look at them below you, ooh, okay, savage you guys.
I was a bulldog, like I was the enforcer. I
would go out and literally take someone down in the
first ten minutes and be like.

Speaker 7 (06:18):
Yeah, here we go, get on Alex's bed.

Speaker 5 (06:25):
It's so funny because you'll hear some of these guys
that are like the most appressive, are the best at
their position, Like I always think, well, I always think
of Tristan Wurfs who he doesn't do that does the opposite.
If he knocks someone down, if you pancakes someone, he
laughs at them.

Speaker 2 (06:37):
You know that's even more savage, isn't it, Dibo.

Speaker 5 (06:41):
I think it's hysterical anytime you see Tristan like do that,
like yeah, just hear his little like he's like he's
cackling no, and I like, man like if a guy
gets in his face. He just laughs, and I'm like,
that would make me more mad.

Speaker 7 (06:53):
Kyle Yuschick does psychological warfare. He will say to people,
you know, we did our entire game plan around you,
because dude, you're the weakest link. And then he said,
years later people will come up to it. Is that true?

Speaker 3 (07:04):
And he's like, no, I just make that like that hard.
Things like that will haunt your dreams. Yes, Like it's
like people forget, Like it's a mental game, like seventy
percent mental, thirty percent physical. Like if you are like
you can will yourself, you can manifest things. You can
like literally bring things into existence with the right mindset,
Like it's.

Speaker 2 (07:25):
What we're us. Yeah, E, So.

Speaker 3 (07:30):
Okay, should we start with some fun stuff? Should we
do like our own personal ones?

Speaker 2 (07:33):
First?

Speaker 9 (07:34):
Okay, we'll start with cutest couple. Oh my god, cutest couple.
I'm ready to go off about that. Okay, hate them
because you ain't them. It's Travis Kelcey and Taylor Swift.
And if you disagree, you are a hater.

Speaker 3 (07:53):
These are two of the most iconic people in their fields,
top of the top in their fields. And I'm not
sure if you saw Travis Kelce at Waste Management yesterday
on Whole sixteen got a full pomp up.

Speaker 6 (08:06):
Full dad outfit.

Speaker 10 (08:07):
By the way, lasting he tipped, of course, so he
chipped like a golf ball like I think where they
tee off like a couple inches from the pin, like
absolutely nailed it.

Speaker 2 (08:21):
It's like it's just so iconic.

Speaker 3 (08:22):
He's one of those guys that he's just great at everything,
and they are so cute together.

Speaker 2 (08:27):
They are so supportive of each other.

Speaker 3 (08:29):
If that's not cutest couple goals, like again, hater's gonna hate, like,
get out of here.

Speaker 4 (08:35):
Okay, I have a counterpoint.

Speaker 8 (08:37):
I'm going off twenty twenty five cutest couple, like breakout
cutest couple, and I'm going Jackson Dart Marissa Ayres, who
are literally giving twenty sixteen Visco vibes all around.

Speaker 4 (08:48):
They are so cute.

Speaker 8 (08:49):
I am obsessed. I can't get enough of their content.
I won't watch any blog they post together. Their photo
dumps I live for. So that's my that's my breakout couple.
But Travis and Taylor Undenial.

Speaker 6 (09:00):
Yeah, another rak couple. Cardi B.

Speaker 7 (09:05):
Talk about support.

Speaker 5 (09:09):
I need to know what her and Robbert Craft talk
about in that box.

Speaker 2 (09:13):
But everybody loves her. She's also like a so rat.
She's smart, she's she's smartly smart.

Speaker 5 (09:22):
So I just that's why I want to know what
those conversations are, Like, it's just going to be do.

Speaker 8 (09:27):
You think do you guys think she's taking half time?
She's going to take the stage half time?

Speaker 11 (09:30):
I hope.

Speaker 3 (09:31):
So, I mean her and Bonnie they have a song together,
so like why wouldn't she She's there supporting her man
and she's promoting her album, like that would be that's
like a no brainer, win win for her.

Speaker 5 (09:43):
But it does mean I mean, I think for the
same reason that Taylor Swift didn't want to when Travis
Kelsey was playing in them, I would think, like that's fair.

Speaker 6 (09:50):
It takes away from like you can't.

Speaker 3 (09:52):
Enjoying it's not necessarily about Yeah, your partner should be
the star of the show, pop star.

Speaker 2 (09:59):
You get at this all the time.

Speaker 5 (10:01):
Well and that, and you just want to sit there
in the suite and like probably I meant.

Speaker 2 (10:06):
Robert stress drink and where's my margaite?

Speaker 6 (10:10):
Yeah exactly. I don't want to have to be getting
ready for.

Speaker 7 (10:13):
She and Robert Kraft could be doing like shot drinking
game shots to relate stress. I mean that's content I
used to see also with the boo boo. Okay, so
it's one that I kind of was not so into
the beginning. Now I'm really justin Herbert and Madison Pear.
I wasn't sure in the beginning because I just wasn't sure.

(10:35):
I just wasn't sure. But now I have to say
I love them so Grammy's last weekend, they were so cute.

Speaker 2 (10:41):
The way he.

Speaker 7 (10:42):
Looks at her it seems to just light up his soul.
And I want his soul to be lit up because
I want your bustle to be lit So I'm so
into it.

Speaker 6 (10:51):
We finally get the justin Herbert that we all want.

Speaker 2 (10:53):
So I mean, like living up to expectations, yes.

Speaker 8 (10:56):
Well, And I get why you were slow to like
buy in because as a guy who's like never out
in public, all of a sudden, every possible opportunity their
picture together, it's like smart a PR campaign or not,
But it seems to have withstood that.

Speaker 7 (11:09):
I love.

Speaker 3 (11:10):
I thought that about Taylor and Travis, and it's like
you guys people can also just.

Speaker 4 (11:16):
Like why she was slow.

Speaker 7 (11:18):
I didn't think it was a PR campaign. It wasn't that.
I just wasn't sure. I think it was maybe the
Ai that said that that that I fell for that
he said we're not dating. We played chess together, and
I was like, that's just silly.

Speaker 2 (11:29):
But it was Ai.

Speaker 7 (11:30):
It wasn't even real, and that's that's on me.

Speaker 6 (11:32):
I decipher that.

Speaker 5 (11:36):
You can't get honorable mentioned to Hailey Steinfeld and Josh Allen,
but you're pregnant.

Speaker 3 (11:43):
Okay, Brandy, one more here before we bring our guests on. Okay,
best Dressed, and I'm gonna go Joe Burrow Joey B
because this man put the fashion and sports world on
notice when he walked in Paris Fashion Week year and has, yeah,
the backless suit, the most incredible stylists that he like

(12:07):
highlighted on Hard Knocks talking about was hard knots or.

Speaker 6 (12:10):
Was it Quarterback?

Speaker 2 (12:12):
I think it was on Quarterback Quarterback?

Speaker 3 (12:13):
Okay, so on Quarterback one of the documentaries, and he
just talked about having fun with fashion because fashion is
it's another form of art, it's another form of expression,
and it's so fun to see the evolution of all
of these men using the walk from the bus down
the hallway to the locker room as their personal fashion show.
They're getting brand deals, they're able to show personality like

(12:35):
it's it's become a movement and.

Speaker 2 (12:38):
It's so rad. It's so beautiful. Joey b is my bod.

Speaker 4 (12:40):
And I feel like that started with the NBA, right,
the NBA.

Speaker 2 (12:43):
Yeah, the guy got.

Speaker 8 (12:44):
On, which is just more attestament to like the expressionism
we're seeing in a league with where everyone's wearing helmets
all the time, you get faces and yeah, anyways, sorry.

Speaker 2 (12:53):
That's all right.

Speaker 7 (12:53):
Next up, let's go down the line. I'll go Caleb Williams.
I am, I love it, I want it. He won
it from so like I and I voted in every
one of the polls. I'm not ashamed to admit it.
I vote and I look forward. I'd go to GQ Sports,
I'd be like, is it time for me to vote
for Caleb in the next round?

Speaker 4 (13:09):
I swear to God, But I.

Speaker 7 (13:10):
Also love you know, the nail pol She's an ode
to his mom. She's a nail deck.

Speaker 2 (13:13):
Yeah, and that makes so much. Ask okay real quick.

Speaker 5 (13:17):
And I tell you can you can? I tell you
another reason for Caleb Williams. So it's not just him.
He set trends in Chicago. Now, if you were walking
around Chicago, especially on game day, you will see guys
with the wired headphones with a Macho latte, with their
nails painted. I mean there were so many guys heading
into nail salons. I feel like for the first time
because of Caleb william So he was a trendsetter.

Speaker 2 (13:36):
On top of it's the years too.

Speaker 6 (13:37):
Yeah, he was mine.

Speaker 8 (13:38):
And my last one is just in terms of style
and charisma, I really enjoyed Puka Nakua's swagger.

Speaker 2 (13:44):
This you know so.

Speaker 6 (13:46):
But whatever he's wearing, this swagger makes it right.

Speaker 2 (13:48):
Yeah, it's all confidence. I tell everybody. Fashion is confidence.
That's it. All right.

Speaker 3 (13:53):
We're gonna take a quick break here and get ready
for our first guest of the day.

Speaker 2 (13:57):
We will be right back.

Speaker 1 (13:59):
Fox Sports Ready has the best sports talk lineup in
the nation. Catch all of our shows at Foxsports Radio
dot com and within the iHeartRadio app. Search FSR to
listen live.

Speaker 2 (14:11):
Welcome back to Super Week.

Speaker 3 (14:12):
I'm Alex Curry here with Carmen Vitali and we were
so excited for our first guest today. You guys, she
is like the Queen of the clutch shot, I'm super athlete,
Jenna Bandy joining us and we just had it.

Speaker 2 (14:23):
Oh my god, I know you moment.

Speaker 6 (14:25):
Because I need to we need to go through this.

Speaker 3 (14:29):
When I was sidelined for the Angels, I was covering
her brother, Jet Bandy.

Speaker 12 (14:34):
Yes, I did not put two and two together. I
cannot forget this face.

Speaker 2 (14:38):
Stay.

Speaker 12 (14:39):
You know how twenty sixteen everyone was like yes or no.
Just recently everyone was Yeah. All I was posting on
Instagram was my brother because he made it to the bigs.

Speaker 2 (14:49):
You know he's in the MLB, is a cutry. Yeah.
You were always interviewing him.

Speaker 3 (14:53):
So I have ten years I was with the Angels. Wow,
wild Yeah he older or younger?

Speaker 2 (14:58):
He's older two years older.

Speaker 3 (14:59):
Okay, so this makes sense the younger sister, older brother
who ended up being a professional athlete.

Speaker 2 (15:05):
Because you have.

Speaker 3 (15:05):
Built a career on just creating the most insane trick shots,
clutch shots, and it's like you are an incredible athlete.
How did this idea kind of come about to start
doing these and building this brand on social media for yourself?

Speaker 2 (15:21):
Yeah? Well, you know I pay homage to my big brother.

Speaker 12 (15:24):
Yeah, because growing up when he needed someone to play
catch with who who he'd asked little sister, and he
ever let me win.

Speaker 2 (15:30):
He was so hard, but he took under his wing
and taught me how to do it.

Speaker 12 (15:33):
And I'm I'm so thankful for it because it has
given me that competitive edge that I took. I played
college basketball, and then after college, you know, I started coaching,
and honestly, I thought that.

Speaker 2 (15:43):
Was going to be the rest of my life.

Speaker 12 (15:45):
I was getting my teaching credential, substitute teaching and coaching.
I was a varsity head coach, and I was like,
this is it for me? No, But you know, I
was flirting with social media, Yeah, I was. We all
want highlights, Yeah, these men's leagues and women's leagues, and
they'd go viral, but nothing really came of it. Yeah,
you know, and then but when twenty twenty hit, everything
shut down.

Speaker 2 (16:04):
Yeah, so what I do? You know? Yeah?

Speaker 12 (16:07):
So all I had was my few friends that we
would like just get together, trust that we wouldn't bring
COVID around, right, Yeah, we make videos, And honestly, I'm
so glad that I knubbled down on it, Yeah, because
I know are tunities that honestly, like have made who
I am today.

Speaker 6 (16:21):
Yes, it's so funny.

Speaker 5 (16:22):
Literally, one of my evaluation, my very scientific evaluations when
I'm doing the draft or this that the other is
I see where these guys are in the hierarchy of
their own family. Because, for instance, Drake May who's playing
in the Super Bowl, he's the youngest of all of
these D one athletes, And I'm like, this is what happens.
The youngest gets better because they're trying to keep up with.

Speaker 10 (16:40):
The older one, and you learn their mistakes, and you
learn from stakes.

Speaker 5 (16:44):
And you just you have exposure to tougher, stiffer competition
because of your older siblings, and it pushes you to
be better. So I'm very curious to see though, now
that you know, you said that it was kind of
a all right, we're just kind of playing around with
social media. Yeah, now now to see what it's grown
into and now you have your own kind of brand,

(17:05):
you're doing your podcast, And how has that then in
turn shown you the impact that you can have well
beyond maybe what you even thought.

Speaker 2 (17:14):
It's amazing.

Speaker 12 (17:15):
You know, as a little girl, I dreamed of being
a professional athlete, and in an untraditional way, I am
you are that.

Speaker 2 (17:21):
I'm a professional.

Speaker 12 (17:22):
I get paid to be an athlete, and yeah, one
week it might be pickleball, this week it's football. Next
week it's in the NBA celebrity game that I'm.

Speaker 6 (17:30):
Playing, and that's so exciting.

Speaker 12 (17:32):
Yeah, you know, it really just kind of kept knocking
on my door. And like I said, I got opportunities,
and I seize the moment.

Speaker 2 (17:41):
I was prepared.

Speaker 12 (17:43):
I was in one hundred thousand dollars showdown against a
bunch of guys. It was for one hundred thousand dollars prize.
It was basketball, and I fricking won.

Speaker 2 (17:51):
And it really be on the map.

Speaker 12 (17:54):
I was with Bleacher Report. And then six months later
they had another showdown.

Speaker 2 (17:57):
I'm not kidding you.

Speaker 12 (17:58):
It was go karting one of twelve creators, another one
hundred thousand.

Speaker 2 (18:01):
Dollars, and I won again.

Speaker 12 (18:03):
And it's because of what I learned in college and
as a little girl.

Speaker 2 (18:06):
Yeah, I wasn't too cool to prepare.

Speaker 12 (18:08):
Nope, ever, and they called me a try hard They
said I took it seriously. I'm like, it's a one
hundred thousand dollars opportunity and I ain't.

Speaker 2 (18:15):
I did.

Speaker 12 (18:15):
And then so when I was like, Okay, I guess
I'm going to be an influencer. That's when I was like, Okay,
if I'm gonna do this, let me create another entity
where I can actually put influence into the term influencer.
And that's where I came up with my female empowerment
brand called Game Change Her, and it's emphasis on her.
It's all about empowering female to be fairless, the authentic,
rupt the status quo, and change the game and her

(18:37):
chosen passion. Like you guys, guys are changing in game
here as reporters, analysts, you know, and do the thing.
And so that's what I want to inspire and in
our youth. And Okay, that's exactly what I just did
last night. Actually, what did you do?

Speaker 2 (18:48):
Tell us?

Speaker 12 (18:49):
We were at the Toyota Glow Up Classic. It was
glowing the dark flag football grow. I didn't play. It
was just their sideline hyping it up, amplifying every thing.

Speaker 2 (19:00):
We a girl, number one girl.

Speaker 12 (19:03):
And that it was a bunch of flag girls and
they are like the best of the best in the
Bay Area and Akua coaching them and Jordan Love we had.

Speaker 4 (19:11):
It was amazing.

Speaker 12 (19:12):
So yeah, you know, we need males to support the initiative,
and those.

Speaker 3 (19:17):
Are very supportive men of females in the space.

Speaker 5 (19:21):
Sure, what what is your relationship like now with your brother?
Now that at least.

Speaker 12 (19:25):
He you know what Jet, he is someone who will
never give me my dad Like he won't, but he will.
He will tell a reporter that I'm the best in
the family.

Speaker 3 (19:38):
Like I I'm the oldest of four girls. And yeah,
so I had to set the example. So I was like,
I'm gonna be the best so I can tell everybody that,
like this is what you do and that's how you
do it. So similar to like you're trying to beat
an older sibling. I was like, oh, I have to
set the example, and like I have to be the best.

(19:58):
Different pressure. And also like my my dad was an athlete,
my mom was an athlete, and it's.

Speaker 2 (20:01):
Like you have to set the good examples.

Speaker 11 (20:03):
So like I have to set a good example.

Speaker 2 (20:05):
Like we're gonna be okay. But it's just where was
I going with this? My relationship with Jet and I'll
have this relationship.

Speaker 12 (20:14):
Yeah, many will never give me that credit that I
feel I deserve that I want sisters.

Speaker 2 (20:18):
Sisters will never tell me good. It's also a girl thing.

Speaker 3 (20:21):
But it's like you have to tell like they'll tell
like friends and their friends will be like, oh my god,
your sister told me about this. Your sister told me
about this. I was like, Oh, they do care, Oh
they do love it. And it's so funny how it
comes around that way.

Speaker 5 (20:33):
I feel like that's but it depends on how you're motivated, right, yeah,
because if you're motivated by like I'm motivated by Spike,
I love being.

Speaker 2 (20:40):
Like petty Jordan.

Speaker 6 (20:42):
Way that.

Speaker 5 (20:44):
Manufacturing all of these slights where I'm like, I'm going
to prove you wrong?

Speaker 11 (20:48):
Do you? How do you?

Speaker 6 (20:49):
How do you? How do you take motivation? How do
you take inspiration?

Speaker 5 (20:52):
Is is that relationship with your brother more like all right,
you're challenging me and I rise to the challenge or
is he no?

Speaker 2 (20:57):
I need to know what it is.

Speaker 12 (20:58):
He really created an environment where he had a choice
to make he been like, you're my annoying little sister.
Get away, but instead he was like, let me take
you on my wing. Yeah, this is how you catch
a football. Let's play together, you know. And I've had
the opposite experience with other siblings, with other people that
they don't want to champion you, they don't want.

Speaker 2 (21:16):
It with competition exactly.

Speaker 12 (21:17):
Yeah, And I feel like growing up playing in team sports,
I really feel like it teaches you. It does it's
not about you and you need a champion, especially other women.

Speaker 7 (21:27):
Do.

Speaker 3 (21:27):
I tell every young female, young student, because I did
a lot of mentoring with middle school and high school kids,
I'm like, if you can get involved in any sort
of team sport activity, you are going to be set
for the rest of your life because it teaches you
how to work with people, how to manage different personality,

(21:48):
how to I think the most important thing in life
is being able to work with people that aren't like
you necessarily and work like a team and be able
to take criticism and take failures and know that that's
okay and you're only going to get better from that.

Speaker 2 (22:01):
Yeah.

Speaker 3 (22:01):
So it's just so wild, Okay, But again, if you
go to Jenna's page, any of them, you're gonna see
the most insane shots, tricks, everything that she's done. What
is your favorite trick shot that you've done or.

Speaker 12 (22:13):
Just oh man, right when you say that, it has
to be my backwards three and I'm not just shooting
it like this, Yeah, I'm literally shooting it like a
normal basketball shot.

Speaker 2 (22:23):
But I'm just shooting it like that. How long did
that take you? Honestly, it's kind of weird any ball sport.
I can pick it up very easily.

Speaker 12 (22:31):
And I saw someone do it, and I'm like, oh,
I could do that, and I did. And the one
thing is that normally I do it just playing pig. Yeah,
you know, I'm like, okay, I'm going to do my
little backwards shot. But back in twenty twenty one in
New York, yeah, street ball courts, Yeah, the cage, I
hit it playing one on one. It was I never
did in a real game. And the person was guarding
me and I just turned around and I said whatever

(22:52):
and I hit it back.

Speaker 2 (22:54):
It stopped everyone, Like it was pretty what, Like, it's hard.
I'm not looking at the back. It was just a
videola that is insane.

Speaker 6 (23:03):
But you may like that.

Speaker 5 (23:05):
You want to be prepared and you're not too cool
to be prepared. And how do you prepare because you're
now I mean like you said you're going to play
pickup all, you're going to play basketball, You're throwing a
football fifty yards down the field, Like, how do you
prepare for all of this?

Speaker 6 (23:17):
How?

Speaker 7 (23:17):
What?

Speaker 5 (23:18):
What's your training schedule, like I want to know selfishly, because.

Speaker 12 (23:21):
It's funny you say that, because you know, when I
was a college athlete, I knew when my season was,
and I knew when my off season. Right, Yeah, you're
at a very strict schedule like this off the gym
right right, exact exactly gym time.

Speaker 2 (23:33):
This is plast time. This is when you go like
and you're like, it's two a days or whatever.

Speaker 3 (23:37):
You just follow like that very strict schedule. You're like, Okay,
I show up.

Speaker 2 (23:41):
This is what I do.

Speaker 12 (23:41):
And now now that I'm a creator and I play
unlimited amount of sports, I have no off season.

Speaker 2 (23:47):
I have to stay ready all right time.

Speaker 12 (23:49):
So honestly, my regiment is just I'm I stay fit,
I work out right, and if I know what's coming up,
I'm going to start to double down on the preparation
for that. So for instance, next week, I'm playing.

Speaker 2 (24:01):
The NBA Celebrity Bang. Let's breaking go, guys, I've been
dreaming of this. Yeah, it's in LA.

Speaker 12 (24:06):
That's where I'm born and raised, so my family gets
to come.

Speaker 2 (24:09):
Oh that's so right. That's missing it though.

Speaker 12 (24:12):
But but but like for instance, right after Radio row,
I'm yeah, I'm here till eleven am. I'm gonna go
get shots up like we found a Janu because I
don't want to know you are.

Speaker 2 (24:22):
I don't want to be iced out right.

Speaker 3 (24:24):
You gotta be warming, stay ready, you gotta represent Okay,
So I also fun fact here, you hold a Guinness
World Record for the farthest American football throw into a
target by a woman thirty yards. Yes, walk us through
this process, like how you decided to do this, how.

Speaker 2 (24:41):
Did you train for this, and how it kind of
came about. Yeah.

Speaker 12 (24:44):
So back in like twenty seventeen when I was coaching, Yes,
I got acclimated with another YouTuber creator.

Speaker 2 (24:52):
Yeah, and he's like, Jenna, come on my channel. He
just moved to my hometown with him and his wife. Yeah.
I was like, sure I do.

Speaker 12 (24:56):
He does sports trick shots and his name is joh
and he has twenty.

Speaker 2 (25:01):
One Guinness World Records.

Speaker 12 (25:03):
He grew up juggling, so we had like he can
like balance things on his nose and stuff like.

Speaker 6 (25:08):
A whole wall of a like frames so he can get.

Speaker 2 (25:11):
Literally he does.

Speaker 12 (25:12):
And so that's one day we're doing trick shots with
a football into a basketball hoop on his channel and
he's doing these juggling things, you know, and I'm like,
you know what, let me just get like step way
far beyond the basketball court into the grass. I'm like,
I'm just gonna chuck it because I know I got
a cannon. So I threw it and I hit it,
and he's like, Jenna, because he has a Guinness Wild
Record mine.

Speaker 2 (25:32):
He's like, this might be a world record. I'm like, well,
how do we know?

Speaker 12 (25:35):
He has a measuring tape in his We bring it out,
we see how many feet it is, and he's like, yeah,
there's no female record. We look it up. So he
hit up the Guinness Wild Record a jagult feedy literally
and they're like, yeah, so no one has the record,
but if she wants to set this record.

Speaker 2 (25:51):
It needs to be ninety feet into an NBA ten.

Speaker 12 (25:55):
Foot hoop with an NFL ball, and NFL balls are
pretty big.

Speaker 2 (25:58):
Yeah.

Speaker 12 (25:59):
So it was me, Joshua and Chris Staples and Caleb Femster.
We all had records to beat. We rented out a gym.
We had the adjudicator there and you have to you know,
they measure it all out, make sure I'm not stepping
over the line. And I was the last person to
get it, and it was emotional and to be honest,
in the moment, it was.

Speaker 2 (26:15):
Like, Okay, I did it.

Speaker 12 (26:17):
Yeah, but till this day, it's probably one of the
coolest flexes I have to be, like.

Speaker 2 (26:21):
I Cannis face record. Yeah, and it combines football and basketball. Yeah,
football into a hoop. It's it's pretty amazing.

Speaker 3 (26:28):
Yeah, that's so rad. But what are you what else
do you have going on? Like this week? Are you
doing any rad stuff? Do you have any tricks like
that app and in mind that you're gonna do while
you're here?

Speaker 12 (26:40):
No, I mean yesterday I did get to visit Levi
Stadium and.

Speaker 2 (26:44):
I was begging for a football you know, yeah, they didn't.
They let you on the field.

Speaker 12 (26:49):
We got we got on the field, just like puting
on the sideline a little bit, and I was like,
nothing crazy, I know, I do not do not cross
you know, as it don't make sense. So yeah, but
yesterday with the glow up Toyota Classic, like with the
girls flag football, it was that's that's kind of my playground.

(27:09):
Yesterday I got to just kind of mess around with
them and get hype with them, and that was really
where it was.

Speaker 2 (27:14):
I was messing with the mascot. Yeah, that was it
for me.

Speaker 3 (27:18):
This is so fun and I'm so excited because we're
actually going to be with each other next week in
LA and the All Star We're both on a panel together,
so I am excited.

Speaker 2 (27:28):
This is just the beginning. We're going to be doing
a bunch of stuff together. I love it.

Speaker 3 (27:31):
Maybe we do a fun trick shot next week. Oh,
would love that, like challenge me. I'm also like, if
you try, like I want to try to do it.
I'm not as athletic as you, but I feel like
I could, like keep it. I was a soccer player
in college, so like, but I don't have like the
hand eye coordinations. A little different for me, but that's okay. Yeah,
I think this could be fun.

Speaker 2 (27:49):
Your best ability is coachability.

Speaker 6 (27:51):
Yes, Oh I am.

Speaker 2 (27:52):
I like I take I take direction very well. That's good. Okay,
that's all it is. It's on, like Donkey'll do it it.

Speaker 3 (28:00):
Thank you so much for coming on. Thank you girl,
wonderful and I'll see you next week. Sounds good.

Speaker 2 (28:06):
All right, thank yous. We'll be right back guys.

Speaker 1 (28:09):
Fox Sports Radio has the best sports talk lineup in
the nation. Catch all of our shows at Foxsports Radio
dot com and within the iHeartRadio app. Search fs R
to listen live.

Speaker 2 (28:21):
Welcome back to Super Weekend, San Francisco.

Speaker 3 (28:23):
I'm Alex Curry here with Nikki k Tracy Sandler, Carmen Metali.
We're all distracted because there is a beautiful Golden retriever
right in front of us, and this Peter is right.

Speaker 2 (28:35):
We're all talking.

Speaker 8 (28:36):
Oh my gosh, wait, you have a head zipper.

Speaker 2 (28:46):
This is the best we do. Oh gosh, come on
thing ever. I'm sorry, best gast ever. I am absolutely obsessed. Yes, yeah,
thank you. I'm a celebrity. Come on up, Peter.

Speaker 3 (29:06):
Sorry, guys, this is like worth, Oh my gosh, worth.

Speaker 7 (29:10):
Yeahs, best dressed, best everything, thank you.

Speaker 2 (29:17):
Sidetracked worth it you know.

Speaker 6 (29:21):
Best.

Speaker 3 (29:22):
That's the biggest celebrity probably of the day. I mean,
Martha Stewart is going to be on up in Adams
later today, but I don't know, God was.

Speaker 2 (29:32):
I can retire?

Speaker 6 (29:33):
Okay?

Speaker 5 (29:34):
I think that's talking that Like, so there are so
many police dogs and stuff, and like I have a
breathe My dog Mozzie, he's like he's half German shepherd
Belton MALINWOI he is a police dog. So every dog
I see, I'm.

Speaker 11 (29:45):
Like, I miss my boy.

Speaker 2 (29:50):
So hard.

Speaker 6 (29:51):
So I have been going through dog withdrawals.

Speaker 3 (29:53):
It's so hard, and they remind you, they're like, don't
pet I'm like, okay, sure.

Speaker 2 (30:00):
I'm pretty sure. Not just one.

Speaker 8 (30:02):
I've been raised with golden retrievers.

Speaker 4 (30:08):
I didn't even clock that that was Peter.

Speaker 2 (30:10):
I just saw it was a golden Yeah.

Speaker 4 (30:12):
That was Oh, oh my gosh.

Speaker 7 (30:14):
I feel like I just met the pin in the world.
And I do feel I can retire ladies and gentlemen.
It's been wonderful to be You are.

Speaker 2 (30:22):
Listening to this audio.

Speaker 3 (30:24):
I like that it's hilarious because you just got maybe
five minutes of oh ah.

Speaker 7 (30:30):
You won't be able to miss it because there were
about fifteen phone cameras the entire If.

Speaker 5 (30:36):
You ever need any incentive there to check out the
show on YouTube, go check out the show on YouTube.

Speaker 3 (30:44):
All right, guys, As I mentioned top of the show,
everyone is in town today because of NFL honors, Like
this is the big day. Everybody comes in so an
honor of NFL Honors. To start the show, we had
some of our own fun categories.

Speaker 2 (30:58):
We did Best Couple and best dressed.

Speaker 3 (31:01):
Now we're going to run through, you know, some of
the biggest ones that are going to be announced tonight,
but give our take on who we think is going
to win. We probably have time for a couple here.
We're going to start with MVP and at the finalist
with Josh Allen, Trevor Lawrence, Drake May, Christian McCaffrey. In
Matthew Stafford. Matthew Stafford is my MVP, you guys. Not

(31:27):
only did he start the season banged up, we were
all questioning like is he going to be when? Yeah,
is he going to the whole season? Like is he broken?
Like he's thirty seven pushing thirty eight this week? I
think at some it's just.

Speaker 6 (31:46):
Yeah, this is the oldest. It's a medical miracle, folks.

Speaker 4 (31:48):
I want to hear the old over and again.

Speaker 3 (31:52):
Wid because then he ended his season with some of
the best stats in the league at the ripe age
now of what thirty eight and this was one of
the best seasons of his career, Like him and Drake
May both kind of back and back with like number
one in a couple of stats.

Speaker 2 (32:06):
But Matthew Stafford.

Speaker 3 (32:09):
Willed his team as far as they got him he
had a great game, they were winning. Yes, he had
a couple rocky at the end of the season, but
he is my MVP.

Speaker 2 (32:19):
I think it's worth it.

Speaker 5 (32:20):
It's interesting because I like, I don't think there's a
wrong answer between especially Matthew Stafford and Drake.

Speaker 6 (32:25):
Yeah, my MVP is Drake May.

Speaker 5 (32:27):
For another reason that you said that they're back and
forth in all of the major metrics, right, all the
major quarterback metrics you look at, even some of the
more advanced ones passing EPA, which is meant to isolate
like what these guys mean to the team, how they
influenced the game itself, how they influenced the wins. And
Drake May and Matthew Stafford very similar numbers, right.

Speaker 2 (32:49):
Yeah.

Speaker 5 (32:50):
The key difference that I looked at and when I
was going through some of the more advanced metrics thanks
to MGS, was Okay, what was the environment they were
playing on?

Speaker 6 (32:58):
Right, And Drake May.

Speaker 5 (32:59):
Did have an easier quote unquote schedule, but yeah, look
at the defenses he faced in particular, which is what
he's playing against. Yeah, some of the best defenses in
the league. Yeah, and he's playing and now he's going
in the Super Bowl against the best defense in the league,
and what he did was I think just a little bit.
It gives me a little bit more. I guess I'm

(33:21):
a little bit more impressed by the fact that he
was under a lot more pressure than than Matthew Stafford
was ye this season. His offensive line was not as
good as as the Rams was this season, and so
he was facing a lot more pressure, almost double that
of what Matthew Stafford faced this season, and he came
up with some of the same numbers.

Speaker 6 (33:38):
So to me and I get it.

Speaker 3 (33:40):
There's there's a schedule between the two teams as well.

Speaker 5 (33:43):
It's also a conversation to have of like, Okay, well,
Matthew Stafford is obvious, it's not a it's not a
career award.

Speaker 6 (33:48):
It's meant just this season.

Speaker 5 (33:50):
But you trust, you know that Matthew Stafford is the
guy that we're all talking about. An where Drake may
this is We don't have a whole lot of body
of work on. Yeah, this is only his second season.
He play all of last season because he came in
in the middle of it. So you're like, all right, well,
what would happen if he wins MVP? But then he
goes through a regression year next year. How does that?

(34:11):
But at the same time, this is a one season award.
This season, in particular, Drake May looked really, really good,
especially for his second year in the league, had command
of that offense in their first year under Mike Rable. Yeah,
and also faced a lot more pressure and had to
get himself out of situations more than Matthew Stafford.

Speaker 3 (34:31):
I think the final because again there's not a lot
of wrong answers here, but the way I kind of
brought my head around it is like, thirty seconds off
in the game, who do you trust that is going
to make the winning drive, make the winning run to
get you over the topic.

Speaker 8 (34:46):
But at the end of the day, categorically that's not
what the MVP is about. Because I went into this
wise thinking Matthew Stafford. My heart wants to vote for
Matthew Stafford. But like Carmen, I looked at the numbers.
I also looked at the weapons and resources around May
on the field, right, not as established and excellent as
what Matthew Stafford.

Speaker 4 (35:04):
He didn't have Sean McVay calling his place.

Speaker 8 (35:07):
So I went into this award voting in my head
thinking I'm gonna vote for Matthew Stafford.

Speaker 2 (35:15):
Okay, real quick, Tracy, who do you got?

Speaker 7 (35:17):
Well, mine's a total hot take, but I'm going Christian
McCaffrey because if you look at but if it is
it is a quarterback award, but I look at the person.
If not for Christian McCaffrey, forty nine ers with everything
that everybody accomplished injuries, they win maybe three or four games.
He literally took that team on his back as the
pass catchers are running back. So I take the hot

(35:40):
take because yes, it is a quarterback board, and if
it's a quarterback award, I would vote for either of
the gentlemen that you talked about, Drake Me and Matthews.
I just think in terms of a most valuable player,
he's that team a side player of the most valuable.

Speaker 4 (35:54):
Finally, walking bias Trevor Lawrence Right now?

Speaker 2 (35:57):
How come is that on? Someone? Vote radio for know
you guys. Yeah, we got Trevor Lawrence walking in.

Speaker 3 (36:02):
We're gonna take you guys, want more break here because
we have our next guest, Gary Ve, who's going to
be coming on in just a moment, so we'll be
right back.

Speaker 1 (36:10):
Fox Sports Radio has the best sports talk lineup in
the nation. Catch all of our shows at Foxsports Radio
dot com and within the iHeartRadio app. Search FSR to
listen live.

Speaker 3 (36:22):
All right, welcome back to Super Week. Alex Curry here
with Carmen Vittalion. We are so excited for our next
guest media mogul. You're known as the Internet's explainer in
chief and all things social media sports culture. One of
my favorite follows on social media because you really explain
it in a way that's digestible for everybody. Gary Vannerchuk,

(36:44):
Gary ve has all of us know them. I am
so excited to have you here and on such a
big day where kind of all your worlds collive and
one because you do sports, you do so much media
and this is the place to be.

Speaker 2 (36:57):
This is probably the biggest week, biggest day in sports media. Yes,
what is this week like for you?

Speaker 13 (37:05):
Kind of humbling and like you know, you know, I
came from such you know, I was born in the
Soviet Union. I grew up in an immigrant house. My
first Jets jersey was knitted by my mother. Because we're
giving a Ford one wil So to be at Radio
row and be in demand and yeah, get these nice words.
When I do interviews, it's a humbling week. It's an
exciting week. I go hard, Like I got here at

(37:27):
six thirty, I'm gonna leave here at four to thirty
trillion things. So I like maximizing seeing old friends. Yeah,
you know, we started sports agency eight years ago. I
just saw Trevor Lawrence walk by.

Speaker 2 (37:37):
Yep.

Speaker 13 (37:38):
You know a lot of these kids I recruited to
our firm. Some went with us, some didn't, so even
just seeing them is nice. And then the marketing, right,
you know, we have a big raisin brand commercial. Bayner
Media is an agency that I run, and we do
a lot of Super Bowl spots, so we have one
of those, so that's exciting. And then activations for our
PEPSI clients and things of that nature.

Speaker 11 (37:58):
So it's a busy, busy, busy four days.

Speaker 2 (38:00):
You have your hand at everything you're trying.

Speaker 11 (38:03):
I like juggling.

Speaker 13 (38:04):
You know, there's a business magazine covered that I'm probably
going to be doing, and the concept is me juggling balls.
Because I do have seven to eight meaningful businesses. I'm
not scared of losing, and that's why I have so many.
You know, like when you're not scared of the loss,
then you're willing to do a lot of things. And
so for me, that's why I think I do it.

(38:26):
I think I think most curious, creative people don't do
enough things.

Speaker 11 (38:31):
And honestly, ladies, we're here one time, like we're.

Speaker 13 (38:35):
All gonna be in the ground at some point, and
so I I really live that life. And that's why
I'm also like, the reason I think people like to
follow me is I don't really have time to be
anxious or upset.

Speaker 2 (38:47):
No, just get over and do it very account. You
just go for it.

Speaker 5 (38:51):
What initially are you to media? You talk about it
to your beginnings and that that journey I mean marketing.

Speaker 13 (38:59):
Okay, the original thing was I wanted to sell stuff.
So the beginning of media for me was more about
where's the attention and how do I get you, ladies
to know about the wine that's in my dad's liquor
store so that you come and buy it. And so
my brain worked from attention for business. Yeah, and then
when YouTube came out, I'm like, this is interesting. Let
me start making wine videos. And when I started making

(39:21):
wine videos, that's when it started to become about my brand,
not just the businesses I was selling. So we went
from the attention of marketing to the attention of like
media and how it meant for me as a person.

Speaker 6 (39:34):
Interesting and now that's expanded. Obviously.

Speaker 5 (39:37):
We talked about how this is the collidie, this is
the collision course of all of your interests.

Speaker 6 (39:41):
But what drew you then to sports from that?

Speaker 5 (39:44):
And why I get into that space and market athletes?
And was it a matter of just kind of seeing
that these guys have a platform and making sure that
they could use it.

Speaker 13 (39:55):
Nope, it was more that in third and fourth and
fifth grade, I wish I was them.

Speaker 11 (39:59):
Ha, you know, I like, I loved sports was my favorite.

Speaker 13 (40:03):
Thing my whole life is today and so I really
desperately wanted to be an athlete. And then in middle
school I decided I wanted to own a sports team,
the New York Jets, which is a whole another segment.
So it was almost My brother has Crohn's disease, and

(40:24):
unfortunately early in us building this huge marketing company, he
had a hospital stay and then he came out of
it shook and he said, you know what, I want
to live a life that I want to live, and
I don't love the marketing thing.

Speaker 11 (40:37):
I love sports.

Speaker 13 (40:38):
I want to be an agent, and that became the
first seed of us starting Vater Sports.

Speaker 11 (40:43):
So that's really it really was very personal.

Speaker 13 (40:46):
So it was interests and then circumstances, and I think
in general one of the things I wish for everyone
here is more adaptability, Like for you too, right, You're
locked into this incredible career, but like tomorrow, something could happen,
and like, are you open to being like wait a minute,
I want to do that at Ford Shift.

Speaker 3 (41:04):
Yeah, you just to be able to adjust and you
know that adapt with the culture.

Speaker 13 (41:08):
Correct And you know most people don't. They're scared about
losing money. Yeah, no, they're scared about what their bills.

Speaker 11 (41:13):
There's all these things that are going on, and so yeah.

Speaker 3 (41:16):
So let me paint the picture here, right, because Radio
Row is a really special place and it is your
two big sports and marketing put together.

Speaker 2 (41:25):
As we just saw.

Speaker 3 (41:25):
We just saw Trevor Lawrence like MVP candidate. You just
see Christian McCaffrey walking by, and a lot of these
guys are wearing branded short Sure. Yes, so you work
with athletes, you work with brands. What advice are you
giving someone who is looking to brand themselves and get
to a place where.

Speaker 6 (41:43):
You can be your own billboard.

Speaker 2 (41:45):
Yeah, because that's what it is.

Speaker 3 (41:47):
I mean, that's another huge income for a lot of
these athletes and a lot of these companies.

Speaker 11 (41:51):
Well that was what I was the pied piper of Yeah.

Speaker 13 (41:53):
I wrote a book in two thousand and nine called
Crush It Yeah, where I said everybody could get famous
on this social media thing, and it became true. It
became true. So what do I think. I think you
need followers. I think you need people to pay attention.
How you get.

Speaker 11 (42:08):
Them is what I'm more interested.

Speaker 2 (42:10):
Authentic value.

Speaker 11 (42:12):
Oh yes, authentic value.

Speaker 2 (42:14):
Versus like authenticity verse values.

Speaker 13 (42:16):
I would say authenticity is one of the ways to
bring value. I think all of us are attracted to
people that are real. I'm sure you two are disappointed
in real life when someone sits in this chair that
has a different energy than.

Speaker 11 (42:30):
What you saw on screen. Yeah, I'm sure that's It's.

Speaker 13 (42:32):
Disappointing to me all the time, right, So authenticity is
easy for some people like this, This is exactly what
you see, right, So that works. But value, like, one
of the reasons I think my stuff works is when
I make a video I'm not thinking how many followers
am I going to get from this or how much
money I'm gonna make. I'm like, why would you too? Stop,

(42:55):
I've got to do something for you. Yeah, I'm going
to tell you what to do on TikTok. Yeah, I'm
going to get you to dump your idiot boyfriend. Like like,
I'm going to give you value and then that will
then in return, so it's valued. But that way value
comes in somebody being very attractive, that's valued as people
funny information.

Speaker 11 (43:13):
So value comes in different shapes.

Speaker 3 (43:14):
The marketing pillars that are coming in to grab someone's attention.

Speaker 13 (43:18):
Correct gets attention, and then when you get that follow up,
how do.

Speaker 2 (43:21):
You keep them? That's the most important part.

Speaker 3 (43:24):
You can grab them, and sometimes what it takes people
three times seeing something in order to stick in their
brain and come back and be like, oh I remember that.
Where did I see that? Now I'm interested? And then
it's again, now that you have someone's attention, how do
you keep it?

Speaker 11 (43:37):
Correct?

Speaker 13 (43:38):
And so that becomes the game of somebody who's like
a back in music term, a one hit wonder, yeah
versus the Rolling Stones, Right, So I think in long term,
I think marathon versus Sprint. I think, do you want
one deal once because you were popular and went viral, or.

Speaker 11 (43:55):
Do you want to be forever?

Speaker 2 (43:56):
Yeah?

Speaker 13 (43:56):
And you know, I think if you're going to be forever,
you have to think about what's in it for them.

Speaker 5 (44:01):
Is there one single principle that you kind of let
guide you through everything when it comes to because again,
you have your hand in so many different things. Is
there one core thing that you come back to every
time and says, I need to do this to make
sure that everything is consistent, everything is authentic, everything is Yeah,
I have longevity in this.

Speaker 12 (44:19):
Yeah.

Speaker 13 (44:20):
I think that I call it fifty one to forty nine. Okay,
I must give them, Yeah, in this interview, I must
give you fifty one percent of the value at least.

Speaker 11 (44:30):
Yeah, I'll know what to do.

Speaker 13 (44:31):
With my forty nine. Aka give more than you take. Yeah,
more than you take, Give more than you take. That's
a beautiful sentiment.

Speaker 2 (44:37):
I love that. Okay.

Speaker 3 (44:38):
You talked about like consistency and going for the marathon
over the Sprint, and I think super Bowl commercials right
have gone the marathon because linear advertising TV is kind
of on the down, while social media and.

Speaker 2 (44:52):
Everything's on the up.

Speaker 3 (44:54):
Why do you think that super Bowl commercials are still
as captivating Because there's people me include that if I'm
not working the game, I want to be home glued
to my TV because I want to see every single
moment and add surrounding the super Bowl because it's just
become a part of the culture more so the.

Speaker 6 (45:11):
Commercial the culture.

Speaker 13 (45:12):
Yeah, super Bowl commercials thirty years ago, tipped over became
part of our culture the end. It actually, Matt, by
the way, Yeah, I've built to give you context. We
have twenty five hundred employees. It's a four hundred million
dollars a year business. I have a very marketing firm.

Speaker 11 (45:32):
We've won.

Speaker 13 (45:33):
We've won on telling our clients that regular television commercials
are very overpriced, yes, and that super Bowl is underpriced.

Speaker 2 (45:41):
Yeah. Interesting.

Speaker 3 (45:43):
Okay, So I saw you have a is it a
Kellogg's correct Raisin brand? Raisin brand with Will shat.

Speaker 13 (45:50):
William Shatner in a commercial where we're trying to make
America know that fiber is important. It is and Raisin
brand has it for your goods and Will shat.

Speaker 6 (46:03):
I got there.

Speaker 2 (46:06):
Yeah, yes, yes, genius. See, but that's what like you need,
like not too in your face but like, oh that
was that was punny.

Speaker 5 (46:15):
Well what is the process coming up with a campaign
like that? Because you mentioned you have so many.

Speaker 13 (46:19):
Different employ For me, it's hiring good people. I did
not come up with will shatt Yeah, I hired the
people that came up, you know. So creating an environment
of creativity lack of fear my greatest strength as a leader.
No question, is I eliminate fear for my teammates.

Speaker 11 (46:36):
I'm very good at that.

Speaker 13 (46:38):
I would argue most people manage and lead with fear
with if you don't do this, you're.

Speaker 2 (46:43):
Gonna get You're gonna fail.

Speaker 3 (46:44):
If you lead with fear, you fail, and then you're
you're afraid to fail, and then you're never going to succeed.

Speaker 2 (46:48):
It's like a never ending tunnel.

Speaker 11 (46:49):
But a lot of bosses CEO's weaponize fear.

Speaker 13 (46:53):
Hey ladies, if you don't get ratings this week, yeah
I might be replacing you, like you know what I mean.

Speaker 11 (46:58):
And so I'm very good at not doing that.

Speaker 13 (47:02):
And I think for creative people, creative people, yes, that's
what gets them into a place, right if they're like
creative people want yeah they want to Yeah, yes they're
peace right.

Speaker 11 (47:11):
You know who they are.

Speaker 2 (47:12):
Yeah, Garry, we could talk to you literally for hours, ladies.

Speaker 3 (47:15):
I know, unfortunately, like like we're on a time, like
the next shows up in one minute.

Speaker 11 (47:21):
I gotta make money, got to run those ads.

Speaker 3 (47:23):
I am so fascinated by like everything that you say
that comes out. It's such great motivation, and I appreciate
you so much for taking the time and coming to
chat with us. Thanks for having me, and I can't
wait to see the commercial.

Speaker 2 (47:34):
It's going to be won.

Speaker 11 (47:35):
Thank you.

Speaker 2 (47:36):
It's going to be great.

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