Fat Joe and Jadakiss are joined by Kith founder and CEO Ronnie Fieg as well as music executive and cultural force Shawn "Pecas" Costner. Ronnie breaks down how he built relationships with every major sneaker brand over 31 years, his journey from the stock room to creative director of the New York Knicks, the story behind Kith Ivy, and surprises Joe and Kiss with custom linen Air Force Ones and Air Max 95s. Pecas tells Joe and Jada about breaking Rihanna, Justin Bieber, and Rick Ross, the wild world of radio promotion, and tells some iconic stories about Young Jeezy and BMF’s heyday in Atlanta. The crew also chops it up about sneaker culture history, growing up hustling for gear in New York, and what it means to build something from the ground up in Queens.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Joe Ronny, you did it man, This shows cracked. That's
for you, Joey. And then for Kiss mw we did
we did a linen? A linen ninety five?
Speaker 2 (00:16):
What is this numbers in your podcast? By the way,
I'm Joe Cracked the daunk.
Speaker 1 (00:36):
Or what is your boy? Kiss?
Speaker 3 (00:39):
Did Joe and Jada show every show legendary, every show
iconic power?
Speaker 1 (00:44):
Were destroying? Ship day lined up? You know what I mean?
Dunk Honey saying no, no you go, no, no you go.
Speaker 3 (00:57):
When you think of today's guests, it's a lot for
you to think about it. We think about somebody that
took a dream and turned it into a dynasty. Somebody
that started working in the sneaker store at thirteen years old,
not for fun, not for cloud, because he had a.
Speaker 1 (01:16):
Vision that nobody else could see.
Speaker 3 (01:18):
Yet you ever been to Atrium in the back and
you know what I'm talking about. Grew up in Queens,
learned the game from the ground up, and built one
of the most respected brands in the history of fashion
and street culture. But talking about a man that dressed rappers, athletes,
(01:40):
and royalty, a man that made the New York Knicks
fashionaball again, a man that sits at the table with
Knight Adida's new bounds Pasachi, and he built his own seat.
He isn't just a designer, He's a storyteller. He ain't
(02:00):
just a businessman.
Speaker 1 (02:02):
He's a movement.
Speaker 3 (02:04):
My brother from another barrel, the founder and CEO Kids Queens,
Ronnie Fade.
Speaker 1 (02:15):
Of course, he's a company by Hooks spokesman.
Speaker 3 (02:17):
This is the glue of the culture right here in sports, fashion, sneakers, automobiles, electronics, cigars, golf,
anything that needs the culture to be connected.
Speaker 1 (02:33):
Ladies and gentlemen make some noise for my man, Sean
back Eye's costume.
Speaker 2 (02:41):
Let's be clear, Sean Pack's cost is the realer sever
but he's the fake Fat Joe.
Speaker 3 (02:50):
Get it out here with this.
Speaker 1 (02:56):
This is no cap I be with him. I swear
to God. His people that.
Speaker 3 (03:02):
Dead shiitt you think they talking to They think they're
talking to you.
Speaker 1 (03:07):
He goes right with ye. Too many times corrected, So
he just leaves.
Speaker 4 (03:14):
And too many times have been a part of that.
Too many times. Sweet, you see that I'm not lying,
you know. Sometimes I feel like he really thinks he's
fat Joe.
Speaker 2 (03:22):
No, he thinks he's got job. I don't hear to
tell you some stories.
Speaker 1 (03:27):
I don't want nobody story, man.
Speaker 2 (03:29):
That's the problem. Stories out there. There's some stories out
you know, back out man. He might have impersonated Fat
yoaring a couple of shows and ship. He came out
with Russia. I think he came well, you came up
with Usher with Usha?
Speaker 5 (03:43):
Did we did lean back and.
Speaker 3 (03:46):
He came out with Usher. Didn't lean back in rush.
That's the park.
Speaker 1 (03:52):
Came out with Usher and didn't lean back and rush.
Speaker 2 (03:54):
No, let me tell you something that boy, Sean Beck
cost the man what a legend. One thing I've never
been able to understand, right because just like in hip hop,
when you're dealing with brands, they want you to be lawyer.
Speaker 1 (04:11):
Right, actually shop.
Speaker 2 (04:14):
I was one of the judges and sneaker of the
year in Vegas, and I actually picked up the pharral
jellyfish and Adidas could not believe that Fat Joe ever
said something positive about Adidas.
Speaker 1 (04:29):
They sent me jellyfish. They couldn't believe they caught Mayor.
Speaker 2 (04:31):
They was like, my god, he said, there our shoes
night because they thought we were so niked.
Speaker 1 (04:38):
Jordan, how do you get to work.
Speaker 2 (04:41):
With all these brands, New Balanced, you got Kiff, New Balance, Kiff,
Adidas Kiff, Nike Kiff, PF Flyers.
Speaker 1 (04:50):
Have you made a PF Flyer yet? We haven't done
that yet.
Speaker 2 (04:54):
That's Coach Coach be wearing them ships. They like bro
kids elevated Coach Brown.
Speaker 4 (05:01):
I sent him a pair a while back and he
likes some shit. He thinks they fly to be at flyers.
You was there at the press conference. But let me
ask them, how do you not ruffle feathers? Why Nike's
not mad at you? Why New Battance is not mad
at you? Why Reebok is not mad at you?
Speaker 2 (05:19):
When normally historically they're like, oh no, we off this guy.
Speaker 4 (05:23):
He's working with somebody else. How are you able to
work with so many brands? That's a good question. I've
been working now in footwear for thirty one years. Next
week for my birthday. I started on my birthday in
nineteen and look slow to these people. In nineteen ninety
five I started. Actually, you know, I don't know if
(05:45):
you remember this, but Joe, do you remember the first time.
The first time I met you was with Big Pun
in the back of the Eighth Street store. You guys
both came in together and I was fifteen, so this
is fifteen or sixteen. It was either ninety seven or
ninety eight, and you both got a pair of the
same construction tims. There was actually like this Macto construction
(06:07):
that they don't make anymore, and I couldn't find a
picture of them. I wanted to actually send you a
pick of my of my first memory of meeting you.
But anyway, I'll answer your question back then, for the
first ten years of my career, I started in the
stock room, then worked as a salesperson, then assistant manager,
then manager, and around I want to say twenty not
(06:30):
twenty two thousand and five, I started buying started buying
product for david Z. And I was buying like athletic footwear,
trying to transition david Z, which was a primarily boots
and shoes. It was brown shoes and boots because remember
when Domites, yeah, but red boots and tims, oh yeah,
(06:51):
a Solos and Timbulands and Dolomites and Scarpus Trezetta, like
all those boots were were running game in New York
back then.
Speaker 1 (06:59):
So like all the kids that were starting to wear Jordan's.
Speaker 4 (07:02):
The end you know, like late nineties that were wearing
boots in the mid nineties and when culture just started
shifting towards athletic footwear towards the end of the nineties.
And athletic footwear was always a thing, but in New
York City specifically, boots and shoes were.
Speaker 1 (07:19):
A bigger thing.
Speaker 4 (07:20):
And you remember like the Dominicans would come in, they
would buy Durrango's, you remember that, like the Engineer boots
and Clarks, Like the Jamaicans were coming and buying Clarks Travel. Yeah,
I mean that was a big deal. Japanese were the
Japanese were coming in buying Red Wing. So it was
it was a big era for boots and I saw
(07:42):
that trend changing and then I helped transition david Z
into athletic footwear. So a lot of these brands that
you speak about, I've been working with them for like,
you know, twenty five plus years from when I started
buying and then when I opened up Kiss. I left
david in twenty ten, but I started working on footwear
(08:04):
in seven four David right with a couple of different brands.
So when I left david Z, I was already working
with a six with New Balance with Vans, with Converse,
with Timberland, with Clarks because I already worked with them
at david Z working on what we were calling SMUs.
There were just like color ups and materials on different
products from those brands. So I had those relationships and
(08:27):
I wanted to just open a store that would highlight
the best product that they had to offer. So, like,
the tier of distribution that I'm in is the top
tier globally, so I wanted to highlight brands in the
best way possible.
Speaker 1 (08:40):
And I'm very passionate about product, and I think.
Speaker 4 (08:43):
I met the right people, my counterparts at these brands
that are also passionate about product, and we have a
like minded goal of making product that doesn't exist currently
that can excite people like you and I to understand,
you know, quality product and are obsessed about footwear. That's
my lifelong obsession, you know. And I love all the
brands that I work with. I'm not only like in
(09:06):
love with one one brand or the other. You know,
when you walk into my office, you've been in my closet,
it's like it's I have every I have representation from
every brand, and I don't only wear the shit that
I make, I wear like products, you know, from the
brand aside from the projects.
Speaker 5 (09:21):
So I can I tell you a second to say,
being very humble, I've seen him sort of in that
element where he he'll talk with a brand one on
one and the way that he dissects that brand and
they see that he really knows what he's fucking talking
about from inside and out.
Speaker 1 (09:36):
I've never seen like that before.
Speaker 5 (09:37):
It's like seeing certain artists go into a booth before
and see what they do and then you feel that magic.
Like the way he really tells a brand that he
knows it from A to Z is not no bullshit.
Speaker 1 (09:47):
It's crazy. It's crazy.
Speaker 4 (09:49):
The people that work with these brands that I work
with now are like most of them are either younger
than me, or you know, they haven't been at the
brand long enough to know what I know about the
brand themselves, you know. So like I've been, I've been
in sneaker culture for so long that you know, a
lot of the times were sitting down, I'm explaining to
them what got me into the brand in the first place,
(10:11):
and those are stories that sometimes they don't even know,
you know what I'm saying. Like people at Timberland. Like
you know, when you think about all the nicknames that
you see with boots, right, and I'm like, you know,
like rock yeah, and you know the names like sometimes
I have to explain to them, like where the names,
how the names came to be, Like drug dealers were
(10:34):
eating out of pints on the corner, you know what
I'm saying, Like where these names came from. And the
dealers that used to shop the store that glorified the brand,
those you know, the rappers at that time were trying
to dress like the drug dealers, you know what I'm saying. So,
like you know, and new balances like thirteen hundreds drug
dealers were coming in because they were standing on the corner.
(10:55):
They wanted orthopedics. They used to call them orthopedics, you know.
So a lot of these stories like they get lost,
and especially today you know with commerce, those stories that
like they're embedded in me and who I am, you
know what I mean, And I'll.
Speaker 1 (11:08):
Never forget that.
Speaker 4 (11:09):
So in those days like nineteen ninety six, which I
referenced a lot in apparel, you know, that was one
of the best year ever for music but also for
the culture of being on Eighth Street. You remember what
eight Street used to be like. That was like every
every weekend if you took your girlfriend down there for
some boots. You was like the main fact.
Speaker 2 (11:27):
Yeah streets you know you Yeah, no fat Beast.
Speaker 4 (11:38):
That Fat Beast was on sixth Avenue. Sam Goodie was
across the across the street. And then you had the
hat store right next door to Grace for Pie where
people would go and get their tangle or they're fitted,
like all the Yankee fitted. And then you had you know,
you had a rugged soul on the block. It was
(11:59):
the first Flight Club. Yeah that was that was later.
Speaker 1 (12:03):
I'm talking about way later, but it's still is an
honorable mention.
Speaker 4 (12:07):
And Deman he used to work with David z ironically
the guy who started flight Boar, you know, and then
he went and then he ran a life you know,
Rivington Club, and then from there he went and opened
up Flight Club. Really really smart guy and love what
he brought. But he started the whole resource shit in
the States. It's like pre stock X and all that.
Speaker 2 (12:28):
You already know when it's a real moment, you need
a real bottle. That's why we rocked with eighteen hundred tequila.
Speaker 1 (12:35):
Y'all heard me.
Speaker 2 (12:36):
These people were making tequila for eleven generations.
Speaker 1 (12:39):
That's right, eleven.
Speaker 2 (12:40):
That's a legacy, that's og status, Oh Jake. They were
the first to introduce and Najo set the standard before
most of these brands even existed, and you could taste
the difference for real.
Speaker 3 (12:54):
The eighteen hundred crystallino in Reprisado was what we've been
on lately. Move elevate, no burn, no rough edges, just
supremeium pour that speaks for itself. You know, when it's
something that's just built right, that's what this is.
Speaker 1 (13:10):
Real talk, that's just what it is.
Speaker 2 (13:12):
It's always around for the best nights, the winds, the
celebrations that remember that night's story.
Speaker 3 (13:18):
Whether you're keeping it low key with the crew or
you're pulling up to a big event, eighteen hundred fits
every second. It ain't trying too hard. It's just that
eighteen hundred tequila, real legacy, real smooth.
Speaker 4 (13:31):
That's the move, true, true true what everything I work
on and every time I work on a show, I'm
just trying to transfer over that feeling that I had
for product pre internet era. So like when people were
coming into the store, they'd be interested in, you know,
hiking boots for example. They'll be like, all right, I'm
looking for this or that. You show him the wall,
(13:52):
and that person would try on six different brands and literally,
you know he's looking in the mirror, he's walking around.
That doesn't happen today, And and they'll pick their favorite
product for their you know, sense of individuality. And today
it's like they're already hunting for what they know they
want or they've seen it, and they're doing the me
too game more than they're not. But you know those
(14:14):
days like I'm trying to get people to feel for
product what I have always felt for product. You know,
That's that's my goal and working on anything, and I
think the brands know that.
Speaker 2 (14:23):
You want to know what's crazy is everybody on this
couch right now is addicted to fashion. And sometimes it's
weird to me because you figure, like you gotta drink water,
you gotta eat, you gotta breathe to be alive. And
when I go shopping, cause I go shopping, I got
(14:44):
a style A shout out to t leve Terrell and
I love them, but I do a lot of my
shop and myself and when I go shop and I
see Asian people, I see all kinds of people. Like
I just did Chrome Hart in Vegas. It was a
lot of ages and I look at them and I said, man, like,
everybody just loves fashion and being fly.
Speaker 1 (15:04):
Like, has anybody ever dissected that?
Speaker 2 (15:08):
Like, you know, yeah, you're an alcoholic, You're a gambler,
you're you're you're like, what the fuck is actually a problem?
Speaker 1 (15:17):
Right? Like fashion?
Speaker 4 (15:18):
I mean in your world, you know, like in the
hip hop world, fashion could be a driver for why
people do what they do for you know, for rappers
to do what they do. You know, it's like that
that goes hand in hand. I mean I've never seen I.
Speaker 2 (15:32):
Used to hustle and rob people to buy sneakersn't gear,
Like I really dead ass would sit on my corners,
risking my life so I could go to We had
a store called Himis. You don't know about Hindi times.
Jimis was in Prospect Avenue Heimis. That's even before ju
(15:53):
Man by Fin and then jew Man came. But you
know the story about you man in the Bronx and
all the hoes you yes, I do and so uh
you know his uncle that is right, which people don't
know that though Simon and his father was named Melvin.
I want to both they them. Uh, they taught us,
you know when you you know, we own clothing stores
(16:16):
our whole life too, you know we we learned from thember.
So Melvin would come to my store maybe three years
ago when he was still alive and curse us out.
And you know, Simon and Melvin cursed us out. What
was the grandmother's name. We was at rod Rose Roll, remember, yeah.
Speaker 1 (16:32):
But Rose had the fucking Holocaust numbers. Oh that's right.
Speaker 2 (16:36):
So you couldn't. You couldn't. You couldn't be a black Spanish.
She used to sit up on the on the with
all the money. Number Jack Jackson, you try to be
black a Spanish talk shipped to that. I you you
sugar enough like she wasn't plam she was she'll be
(16:59):
up there with a vest of money every But they
taught us so in that fashion, they would come to
my store like Melvin was at my store maybe, Uh,
three summers are gonna curse us out front of everybody's
fat motherfucking shit. I don't show ye everything you know slow,
you ain't shit. Just when then I taught you how
to fall of fucking pants. I just like and we
(17:22):
loved it, you know what I'm saying. They would come
and scream on us, and we'd be like I you know.
Speaker 4 (17:26):
Those that era raised me. That era of retail raised me.
You know, like you remember Active and Transit and like all
those different shops, Like that was the era where they,
you know, they squeezed the juice out of the consumer,
you know what I mean, like and not give back
as much as they could in terms of a space,
you know, Like so now you know what do you
(17:49):
mean by that? So when I build, for example, like
a store, Yeah, when I build my store or a space,
I'm saying I'm building at like thirteen hundred and fourteen
hundred of foot that's like on par with some of
the luxury spaces, or even more than some of the
luxury space.
Speaker 1 (18:04):
To argue with them, used to be no water dripping
on the clothes, I mean, ain't it ain't broke? No
you making it when you designing something, what you got
in mind?
Speaker 4 (18:20):
What do I think about when I'm working on props
on space, Like, when I'm working on a space, you
got some of the most it depends on on this
on the city so like the way that we're different
from a lot of other brands is that they have
a cookie cutter identity. So like you walk into name
a brand, James Purce, anywhere you walk into James Purse,
(18:41):
it's the same exact identity, you know what I mean,
it looks the same no matter which city you go
for franchise. So for us, for us, it's a lot
different from that because every city we go to, like
the mood board becomes the city and then all the
materials and the colors and the palette become like complimentary
to the city that we entered.
Speaker 2 (18:57):
I was so proud of you when I was in
Paris and that's the kids store in Paris, I was like,
I was like, damn, my boy, Ronnie, here fucking parish.
Speaker 4 (19:06):
Parish And that story is really that story is thriving,
you know, and it's it's it's important to give you know,
that that experience to the consumer or to the fan
of the brand. It is so important for that person
to come in and not have to worry about just product.
It's it's like it's a vibe that we want to give,
you know. That's why Kith's Treats is in there or
(19:28):
in Sidel's in Paris, for example. Or Ronnie's, which is
that gourmet sandwich bar now that we have in l
a Crack.
Speaker 1 (19:35):
It's great sandwiches, bang it. You know, I go to
Dayton now is out there in my Jewish DELI ya.
Speaker 4 (19:41):
We're gonna come see you next. Ye I haven't a
wago of Strami sandwich. Australian Strami sandwich called the wagu
Pronto called Ronnie's Pronto.
Speaker 1 (19:56):
It's the best sandwich I've ever I think, I know
you do do good? Is that my screams? My ice
cream is fucking entice you when you come in, you
know you go.
Speaker 3 (20:06):
I'm like yesterday I was in Williamsburg, the ice crean
guy him at the kiss.
Speaker 1 (20:11):
I know today.
Speaker 3 (20:15):
Washing you get be ance, Yeah, yeah, they got I
got it without Thery.
Speaker 1 (20:24):
You know, I don't want to be rude.
Speaker 2 (20:26):
I know ship interview, but we didn't really uh uh
introduced bes bike and I gave him yeah, but we
never said we never said like Beckuy's is also like Briannie.
I grew up with Beuys with Becky's paid these dudes
and he really really worked hard and he's successful.
Speaker 1 (20:46):
But he earned from the bottom. No no, no, no
no no.
Speaker 2 (20:51):
He did everything like you reach out this and that
in the music business, and he made a lot of artists.
Did you tell the people who are some of the
artist that you broke their music, meaning they were trying
to be stars and you took their music?
Speaker 5 (21:05):
And I mean game number one on Earth, Brihanna, justin Bieber.
You know Rick Ross, Young Jeezy work closely with jay
Z for a long time. Callen's original albums were all
through Deaf Jam Neo.
Speaker 1 (21:23):
The list goes on and on.
Speaker 2 (21:25):
Jay to Kiss Fabulous you know, yea, then they could
have used a couple more spins these guys right hit yep.
Speaker 5 (21:34):
Now if we were thinking about kissing you guys that
the spins are good. Right. But that's something I worked
on with radio promotion for a long time, and me
and Rodney we became close like that about the music,
but it's about longeitivity with culture and how you stay relevant,
how you reinvent yourself over and over to be able
to say.
Speaker 2 (21:51):
Visit Jehovah with this program that let me tell you something,
Ronnie Killer, now hold up, hold up. I was a
promotions man that never got to acknowledge as a promotion.
I wipe the boy me promo told me every station
when I left, play that ship one hundred, like I
(22:12):
was going to the Jahovah with this with the cross
they had.
Speaker 1 (22:16):
I think it was I think to give you a
job the promotion. Dude, I walk in with the cross.
Speaker 2 (22:23):
My brother Yo, I was walking to Yo, Bro, I
was brutalizing, why do.
Speaker 1 (22:29):
You think that, Joe back, Yo, I don't want to go.
Speaker 2 (22:34):
I was sco I've been in the radio stations that
were Burns.
Speaker 1 (22:41):
Shotton, Nouga. I didn't give it and I did it
thirty times, like I kept going Joel knew you know.
Speaker 2 (22:49):
I like, Bro, I'm like, really, I put it in
the dudes, but Becky, you really made a uh well help.
Speaker 1 (22:56):
Well I learned. I learned.
Speaker 5 (22:57):
I'm not gonna lie. When the first companies I ever
worked for, the taught me about how important radio was.
At Arista, right, were's in that big fight with outcasts
and jay Z. That shit was serious when you was
calling motherfuckers at the night time to get those extra
spinds to go number one.
Speaker 1 (23:11):
Like, oh yeah, it's like a fight. It's a fight.
Speaker 2 (23:14):
It's like everybody's fighting, and then you got somebody on
your ass, and somebody came out with a record, and
everybody's trying to go for number one.
Speaker 5 (23:21):
And it's segregated. There's three A lot of people don't
know that record industry is segregated. There's there's urban music department,
and there's a crossover music department, and then there's the
pop music department.
Speaker 4 (23:31):
Okay, so he has a national Treasure every year, the
stories a year for years.
Speaker 1 (23:38):
Let me tell you something. Let me tell your treasure
to all the body was out there.
Speaker 2 (23:42):
If you think that's segregated, try being Latino trying to
get played in fucking Alabama, doll that.
Speaker 1 (23:49):
I remember, I came on the.
Speaker 2 (23:50):
Phone big Pump passed and I wanted to put out
one hundred percent and so where everybody here grew up
in Puerto Ricans all day. So but when you go
to fucking a new Gan, all that they never seen
a Puerto Rican, say like what you singing this? And
I'm like, yo, we gonna put that's the Porto Rican
national anthwer. The Puerto Ricans don't know. I lost my
(24:13):
ans hole on that, like knowing two there we go. Boy,
he was Latino for your enjoyment. You sacri fight for
your enjoying enjoyment. Just no, I might have lost two
million dollars knowing going like like I'm on the radio course.
(24:38):
Steve Rifkin is like, Yo, don't say nothing, Joe, ain't
no fucking Puerto Ricans here. This I'm hearing only sit
on the court. And then we ain't playing that ship.
This this that we ain't never met a Puerto Rican.
Then I like, what's the girl with the fat ass?
Oh j Long, that's the only one we ever seen, Yo,
my man. I was going into We're taking the l
(25:01):
for the Latino culture, knowing I'm gonna lose two million dollars.
But I did this shit right and it broke, it
broke ice. But what's the crazy now? Now you can't
even say the craziest shit. I mean, I think I
got the seven year statue of limitation. I've been out
of the I've been a certain you can say, let
me go take a sky ride. I gotta I gotta
(25:21):
take an old man picture.
Speaker 1 (25:24):
Story.
Speaker 3 (25:31):
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Speaker 1 (26:59):
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Speaker 2 (27:13):
That guy knows me since we fourteen, and then when
I first did this show, he obviously didn't know what
to expect, and we're going viral Obama cap.
Speaker 1 (27:24):
You that fucking know what this? Nobody know what to expect.
Don't sit there, lot of the people because we really knew.
Speaker 7 (27:31):
I said, we see long. No, I thought you just
said you're about the head draft. May I say something?
I knew I was gonna tell some stories. I knew
that we okay, all right, so listen.
Speaker 2 (27:44):
He didn't know what he was gonna land with me, no,
but with me telling these stories, I knew a lot
of these stories sound on'rageous And if you ain't there,
you don't believe it.
Speaker 1 (27:55):
I got a phone call while they started calling me
the cap king. I'm a lie here.
Speaker 2 (28:00):
I'm they making memes and your man beck I sent
me up and say, hey, you're doing what you gotta do.
Speaker 1 (28:06):
Oh sh that's the witness talent. Do what I was doing.
Speaker 2 (28:12):
I was turning the picture, touching the third.
Speaker 1 (28:15):
Oh, y'all, don't like Lizzie Goods. He's on the rocks, nigga,
let's go on the.
Speaker 2 (28:23):
He's on the rocks full of shit.
Speaker 8 (28:26):
Listen.
Speaker 2 (28:26):
He's only guy in America streepid force. Yo, you got
a bullshit to get your artist record on radio. I'm
trying to tell you. He knew what I was doing.
Speaker 1 (28:36):
He called me.
Speaker 2 (28:37):
He said, you're doing what you gotta do. Keep coming, baby,
You're on fire, baby doing it. He understood what was
going on.
Speaker 1 (28:45):
We had to you know, you gotta rate that.
Speaker 5 (28:47):
You should have one needed Listen. I had to warn myself.
And I'm gonna tell you how this is the truth.
About ten years ago. We were in the city out
at the restaurant, one of Jimmy's outdoor restaurant, and there's
a group of guys that drove grew up with. I
don't know if I can say they name, but they
all because they didn't rat on each other. They didn't
go to jail for a long time. And the head
(29:07):
guy's a friend of us. So Joe's out there doing
him just like he's here. We're outside. He's doing this
ship on the table. So I actually, man, guy, yo,
tell me the truth. Man when he was younger, was
he doing all this ship? He looks me in my
eyes and he goes, peca, he's not lying. Did he
exaggerated a little bit as time went on, but he said,
the fucking guy don't lie. And this guy was the
top guy that thirty of his friends. King p didn't
(29:31):
go to jail because nobody riding.
Speaker 2 (29:33):
I get uncomfortable. I was like Shart telling this story
the truth. Joe used to not me, Yo this.
Speaker 1 (29:43):
You remember the time. Let's stop, but you knew what
time it was. You hit me up the set. But
let me ask you something is lot of women in
here behind the scenes. I don't want to stay it.
Speaker 2 (30:02):
But oh, they was all type of ship you had
to do to get records played right. He was like
horny programmed. They want to go to the strip club,
no bueno.
Speaker 1 (30:15):
Yeah, that was part of the thing. Many heavy head
record but you.
Speaker 2 (30:19):
Gotta do it, you know, if you gotta warning program that.
Speaker 1 (30:22):
Record got take to the Strip Club and get him
a dance. Huh all that I have to bring the
DJs and get him. Let me tell you how good
we will.
Speaker 5 (30:31):
We took programs not only the Magic City in Atlanta
and ran that bitch upside down. We took the CFO
of our company to the Strip club, so he saw
when we brought back the receipts what was going on.
Speaker 1 (30:45):
Oh okay, we never had a club. Motherfucker there.
Speaker 5 (30:50):
He said, his name is Joe Barrino. Tell you the
best time of his life. I'm gonna tell the names.
I'm gonna tell the name. Let me tell you something.
I haven't been outside.
Speaker 1 (31:00):
I've been. I've been just COVID. I've been home.
Speaker 2 (31:04):
You see me doing my graffiti, you pull up on
me to do my I swear to God out that
Torell was in Atlanta the other day and he showed
me a video of chicks on top. I forgot they
do that there on top of the ceiling, shaking the
ass back, flipping.
Speaker 1 (31:19):
I'm like, what the fucking cat.
Speaker 2 (31:21):
Well they still do that? He said, Yo, this ship
was crazy. I said, what the fuck this Magic City?
And certain people have back.
Speaker 5 (31:30):
Entrances like you go up to your ship, Young Jez,
Young Jeez really had Magic City on smack BMF and
you yeah, they like when I threw that era like
I've never seen people hold like one hundred thousand and
ones like big phones, like wrapping celepate walking around sounds crazy.
I wish me and Ronnie hung out a lot more
(31:50):
back there. Let me tell you something, Ronnie. Them guys
one day, one day they threw a birthday part. They
was meet his birthday party, Nigga.
Speaker 2 (31:59):
They hung tigers from the ceiling, tigers in a cage
with the tigers.
Speaker 1 (32:05):
Like the shit they were doing.
Speaker 2 (32:07):
Let me tell you, I tell them, and there's no disrespect.
I do not believe big Meat you ever snitched in
my life.
Speaker 1 (32:12):
I do not believe it. But when I tell you,
I thought they was the FEDS man. They was doing shit. Nobody.
Speaker 2 (32:19):
They pulling up on Monday, all black cars, Fandoms, roads, Royce,
drop top porsches, this, this that.
Speaker 1 (32:28):
Then they coming on Tuesday.
Speaker 9 (32:30):
All sky blue cars, Porsches, Lamborghinis, trups, this, this, that
color iss On Wednesday, money green wits like, I'm like, Yo,
are these guys the Feds?
Speaker 1 (32:42):
Are they trying that you go to Atlanta? Well, the BMF,
big ass fucking you was all in that shit. I
was in it.
Speaker 5 (32:50):
I was in it because I think the craziest big
meat thing was when we had finally gotten Young Jeezy's
record on Hot one O seven nine Atlanta. I don't
know if you remember, but Hot one O seven nine
was a programming by the name Jerry Smoking Be.
Speaker 1 (33:04):
He was a cooler guy. He's the man. Was that
the guy you was conning with the Yankee? Uh No,
that's the other guy with the with the autograph so
full of ship?
Speaker 2 (33:14):
The guy was a Yankee fan mine and the motherfucker
you going to the office and be like your guy beck,
I just got.
Speaker 1 (33:22):
Motherfucking I said, I know some Yankees. To man, you
had the fake join I called, I called O g
one Yo. Caught that. We get him on the three way.
We got him.
Speaker 5 (33:33):
We got no autograph joint next week. That's all you
got to do to change people's lives. Man, he changed
a lot of So what happened with the b.
Speaker 1 (33:40):
M F when you got him at it?
Speaker 5 (33:41):
So what happened it was I think like a month
before when they first did Young Jeezy before he signed
a depth jam. They put a helicopter over the one
O seven nine Summer Jam and dropped like a million
dollars cash they did do. Yeah, they did that, man, Yes,
MF helicopter over the Atlanta So I'm a jam and
drop what they call it, what's it called Hot nine
(34:06):
Birthday batch?
Speaker 1 (34:07):
They did that, damn.
Speaker 5 (34:08):
And because Young Jeezy was affiliated signed to the board,
they said, Yo, we couldn't do that, so we had
to go back in redo his record, reintroduce him and
then and then we got his record crack it. But
then that's what BMF was in Miami and your man
Meat came up to me, So how much you make?
I said, I don't know. Probably at that time, like
maybe one fifty two hundred a year, you know that's it.
(34:31):
I said, well, you know radio program, I said, I
got down in my pocket. So he pulls it out
and he goes, yo, I need you to get my
guys record on the radio. What's the other got blue dvention?
Speaker 1 (34:44):
Yeah?
Speaker 5 (34:45):
But then I was like, yo, bro, I can't take that.
I said, I'm contractedly body to death jam I don't
want to get caught up in that. You know what
I'm saying.
Speaker 1 (34:52):
But in my mind I knew golf of bit something
go bas I'm going back and get that too. Listen
never said gosh damn, he said my fuck. You know,
I started, yo, Ronnie.
Speaker 2 (35:03):
I started in the streets, so I understood the Lord
and Rico and all that. They kept calling me callidin
almost like yo, these guys, the BMF want to give
you a whole lot.
Speaker 1 (35:13):
Of cash for you to do. I was like, nah,
I'm okay. Guys. By the way, it was like yo.
Speaker 2 (35:18):
But they got it by the mountains and they want
to lean back number one.
Speaker 1 (35:23):
They trying to get the feature for the stupid bag.
I'm like, yo, I can't do it.
Speaker 2 (35:27):
The number kept going up and they were relentless. I
thought they was going to jail or they was the
Feds of something.
Speaker 1 (35:33):
They sick.
Speaker 2 (35:33):
Look there's a girl, and I might be talking too much,
but in every hood or steak or whatever, there's a
girl that's like Ginger from Casino. She was just born
beautiful in Miami. They knew Trina was going to be
the one from high school. I was in jail in Miami.
They were telling me in high school, the NFL niggas
(35:55):
was pulling up, like can I highlight Trina? They heard
about them, right, So this girls like that. Everywhere there's
a girl I knew, and she she used to fuck
with every kingpin you ever thought of in the history
of man. You come in New York and you just
mentioned the name. She had them lined up. She says
she met them and they knew who she was because
(36:15):
she's such a legend. And she said she went in
the house and seeing so much money in Atlanta that
she ran to the airport and got the fuck out
of it. She got skipped. The girl who dates her
job is to date every king pin ever lived in
the history of big time, walked in the crypt and
seen so much money that she got scared.
Speaker 1 (36:37):
They ran to the airport. Yeah, don't fuck she's a
bad bitch. What you want me to tell you?
Speaker 4 (36:44):
You know?
Speaker 1 (36:45):
You know these girls? You know? Oh you don't.
Speaker 2 (36:51):
There's a girl in every state. There's a girl in
every set. Look, they accuse that one girl getting a
homeboy to Calltael Nigga murder. What's the ma choke? Some
bad bitch and Gates niggas like that, and they followed
that lined them up. This is what you know historically
we have always had this in the hood. I'm just
telling you about the girl that you know everyone heard,
(37:14):
Oh poor boy George h.
Speaker 1 (37:17):
Throwing the name.
Speaker 2 (37:18):
She ran the fuck out that crib. It was so
much money in it. He was like, yo, let me
just show you one of the cris It was Mountain
Ship to the Moor. She was like, oh no, he's
they're making a special jail for these guys.
Speaker 1 (37:31):
I'm out of here. It's right out of it. And
that's a specialty. Is funny? Now these guys what these guys?
He was staying there, but she got out of niggas
was but you was all in that, right.
Speaker 2 (37:45):
You told me one day you went to sleep in
the house and there was just machine guns and everything.
Speaker 5 (37:49):
So me and a Shawna who got out of shot.
She's marketing genius. So we have to fly Eli. He
was like, yo, you gotta get on the plane and
you got to go to Atlanta. Young Jeezu's gonna meet
with them the Govers project. So we get there about
thirty cars pick us up. Everybody's driving their own car,
(38:09):
thirty black cars corvettes, beamers, benses, everything. They pick us
up at the airport. So then we go to a
very affluent part of Georgia whatever. It's like the suburbs.
So there's like four or five big houses in a
cul de sack. One is like one of the guys
stayed for Atlanta Hawks. One was a surgeon and the
other one was young Jeezy's house had to be like
(38:29):
twenty five thousand square feet house in the coulda sack.
We get in there, there's no furniture when I tell you,
there's not a piece of furniture in this whole luxury
house whatsoever. It's mattresses all over the place, no mattress
covers or nothing. And Ar fifteen's machine gun shotguns all
leading up in the corner of every room in the joint.
(38:50):
So we're like, damn we In the right rib, there's
two heavy set, beautiful black women maybe about four hundred
pounds each or heavy set big girls.
Speaker 1 (38:58):
When that's a little bit more than heavy.
Speaker 5 (39:04):
When I tell you they wearing the fish net, yeah, no,
they were cooking the best soul food we ever had
in our live hands down. Like they were there to
cook for us. Shawna's crying like she wants to go home.
She's like, do you see only guns around the house.
Is like, there's no furniture and beds all over the place.
I say, yeah, this is where we at ho Wourld. Later,
(39:26):
young Jeezy comes down. We don't understand the word he's
saying because he was speaking so heavy, like with a
Southern accent. But that's where Shawna and I saw him.
You had a black shirt. He had the longest, biggest
diamond chain I had ever seen. With the Snowman ship,
I think the peace total was one hundred and sixty
seven caps and then the diamond chain was how many
(39:48):
of the cars. That's how Shawna got East to make
the Snowman Tea was off of that that piece before
the labs there was.
Speaker 1 (39:59):
To get those.
Speaker 2 (40:01):
From the era of we won't wear labs. Nobody I
got my fan kids, Yeah we don't. We can't do that,
not us. But I'm just saying, just saying, Ronnie, you
just built the facility. Man, tell us about the place
you built. H I said, my god, James over there,
(40:24):
he said, Man, this place is so beautiful, the new
one you built, like the Members Club.
Speaker 1 (40:29):
It's called Kids Ivy.
Speaker 4 (40:30):
It's a health and wellness spa paddle courts, gym, and
then there's this beautiful dining room.
Speaker 1 (40:38):
So it's like the future.
Speaker 4 (40:39):
There's a lot of a lot of memberships, a lot
of membership clubs that opened up in New York, but
a lot of them are competing against each other doing
the same things. It's just basically like a restaurant that
kind of turns into like a supper club, turns into like,
you know, kind of like a night out type of thing.
But I wanted to take a different approach as I'm
getting old and I'm looking at what people are going
(41:03):
to eventually do in the next three to five years.
I think health and wellness is like you see kiss
doing pull ups and shit, like I'm inspiring me to
be fit, you know what I mean, Like my man
is looking crazy like and and my point is that's
where I think it's going. So I wanted to bring Airwan,
which is my favorite juice bar out of LA and
(41:25):
everybody's favorite juice bar out of LA. I wanted to
bring them to New York. And Giorgio Armani before he passed,
I showed him the project and he loved it and
he wanted to be a part of it. It's actually
a Georgia RMANI spa in the space and I have
an airwon juice bar and then the paddle courts.
Speaker 1 (41:45):
I do some creative work for Wilson for a long time.
Speaker 4 (41:47):
So in the basketball and tennis Moore they're heavy into
racket sports, and uh, they're the number one player in paddle.
So I wanted to I wanted to bring them on
board and work on. What got me excited about it
was three years ago. I went to Miami and I
got introduced to the sport by a gentleman paddle. So
(42:10):
paddle is a relatively new sport in the States. But
this guy, his name is Wayne Boych, he brought the
sport in Miami. He brought the sport over. So he
was the first one in the States to really like
build a court. And he was like flying in like
pros to teach his friends so he could play with
his friends and ship and he built He built an
incredible like a bunch of a bunch of courts by
(42:33):
the seaport right it's called Seaplane, you know where that is.
So I was there for the season and my friend
put me in touch with him. Actually, my partner, Michael
Carey put me in touch with.
Speaker 2 (42:44):
This is Billy Ship sport. He brought in instructor and
then league. He said, it was the season.
Speaker 1 (42:54):
It was great. It was flying down for the season.
That's so I was there for that. I was in
Miami for the season. I'm saying.
Speaker 4 (43:00):
My wife is from out there, so when it gets cold,
she likes to go out there. And this is like
when I had one girl, she was two years old
at the time.
Speaker 1 (43:08):
Mayo is two. I was out there for the winter and.
Speaker 4 (43:12):
We were looking at opening Miami Design District at the time,
so I was there also designing and building up the.
Speaker 1 (43:18):
Store, and I was playing paddle every day.
Speaker 4 (43:22):
And what I realized was that people that were coming
in and playing, they didn't really know what to wear
because you sweat a lot in the sports, so you're
not wearing like tennis gear. It wasn't really like an
identity for the sport. The only place that existed was
in Miami at the time. It was like really small,
but I saw the potential of what this is, what
this was going to do. So my idea was like, hey,
(43:42):
like maybe I can be a part of what the
sport feels and looks like, like shape the identity of
the sport, you know. So that's that's where the idea
was birthed for Ivy and giving it the aesthetic of
what kith Ivy looks like. So if people were playing
in like vintage teas and basketball shorts to play paddle
and they didn't know what chose to wear, it was
(44:03):
kind of it was so new that they didn't know
where to turn to where the product. So I was like, Yo,
if I could be a part of shaping what the
sport looks like, that's really exciting to me because it's new.
So that's when I put the idea together of what
the space would look like with the apparel and the
collection would look like. And ki Ivy in my mind
that day became a brand, you know, and then I
started building on it from there. It took it took
(44:25):
a year to design the space and then two years
to physically build the space.
Speaker 1 (44:29):
Yo, bro.
Speaker 5 (44:29):
And you like to eat food, God, your rated the
whole menual self. And when I tell you the fucking
food is phenomenal, it's phenomenal. No, I'm coming, I'm damn.
Speaker 2 (44:38):
I used to run into Rannee in Miami, someone shitty,
remember that phenomenon.
Speaker 10 (44:42):
Remember they give you the squeeze bottle with the sandwich.
And I used to run into Ronnie somewech shitty. Yeah,
I didn't even know he was the boss. So one
day I'm chilling with it. He was like, you know,
I don't GIF, and I'm like, yo, I know you
from fucking He's like, nah, I'm the boss.
Speaker 1 (45:02):
I was like wow. And to see you grow with
that like us, you know.
Speaker 2 (45:07):
I was just saying in another episode that I can't
even believe that I sit courtside at the Nick game
because we used to sit up a deck. I used
to scalp tickets in Madison Square, Gold, So I always
say a big prayer when I sit there, like I
can't believe it. And so somebody like you a local
(45:27):
kid from Queens who actually took over the next of parrel.
Speaker 1 (45:32):
That's great.
Speaker 4 (45:32):
How did that even happen? Like, just tell me, how
did you confront them or they confronted you? What happened
back back like seven years ago? They reached out to
me to design their city edition uniform. That was the
I don't know if you remember it was. It was
black with like an a gradient token and it said
the City Never Sleeps. It was the City Never Sleeps
(45:55):
jersey and short. So we designed the whole kit and
it was creating a new identity for a new team,
and it was when the Knicks were not playing well.
I've been a fucking die hard fan since day one though,
like die hard fan, me and my dad both. When
I first designed that jersey, I built a relationship at
the time with this guy Andy, who introduced me to gym.
Speaker 1 (46:17):
Yeah, and he's and he's a good dude.
Speaker 4 (46:19):
And he introduced me to Gym and I started working
on the season the next season's jersey, and and he
was like, yo, Like, I think that there's an opportunity
here for us to do more, Like we should we
should connect and like kind of partner on the next level,
Like what's the next version of this? And I put
(46:39):
together a plan for how Kith could partner with the
NBA to work on next product and then have a
space in the garden that would sell it.
Speaker 1 (46:49):
You know.
Speaker 4 (46:49):
We used the City Edition uniform and the concept of
the uniform to kind of lead the way for the
collection and the capsule that we would build every season
and then we did that every sea every season since then,
and became the creative director of the Knicks. Like I
think that was like three years ago. And I meet
with the teams and they show me. I meet with
their creative team. They're very talented, and you know, I
(47:13):
give I give feedback on the aesthetic of what they
look like visually digitally and some stuff in the garden collateral,
so like some of the t's or the products that
they make in the garden. But it's it's been an
incredible partnership. I feel like when I first started working
with them, it was hard to get team product on
(47:36):
like beautiful garments, you know what I'm saying. So like
usually like you'd buy a T shirt or like what
people would consider fan merch and like a jersey or
a T shirt or a sweatshirt, but nobody was really
spending the time designing a collection the way you would
if you were to design like a real.
Speaker 1 (47:52):
Fashion collection, you know.
Speaker 4 (47:54):
So we applied the fabrics that we used for the
kid collections and like all of the all of the
work that we do, whether it's you know, fabric development
or construction. When you get the fabric from I work
with fifty five factories globally.
Speaker 1 (48:09):
So we work with and mill. Do you go and
you feel it stuff like that?
Speaker 4 (48:13):
Yeah, you work with different like fat fabric mills. No,
that's a good question. It's a good question to understand
where the fabrics come from. There are fabric mills like factories.
All they do is make fabric and the type of fabric.
So there would be a mill, for example, and specializes
in woven's like the shirt that you're wearing, and I'll
see they'll show nylon this.
Speaker 1 (48:33):
Yeah, woven. So but that was an excellent question. I
was about to ask you still woven by the way, Okay,
yeah tell me.
Speaker 2 (48:41):
Yeah, I know, but I thought you can you mean
woven like this ship should now used to make all
the time that they work.
Speaker 1 (48:50):
That's like you're talking about like a knit, like a knit.
Speaker 2 (48:53):
They're the only ones who had that fabric in the world,
and then all the brands started getting it.
Speaker 1 (48:58):
How did that? How did they have that ship on
lot kiss? I'm asking you know, I'm acting some real ship. Yeah,
I mean soon's I'm trying to tell you.
Speaker 4 (49:13):
For every different type of fabric that you like, like
your denim shorts for example.
Speaker 1 (49:17):
Yeah, I mean this is it. Yeah, it's just now happen.
Remember that the only one who had this fabric? Yeah?
How did they monopolize this? Now? Everybody got it right?
I mean I know, Sorry, I don't mean it like that.
Speaker 3 (49:42):
Joe and Jada Show dot com. We got new merch
fresh off the presents. Go get it big out of
Big Joe and Jaden's show dot tim.
Speaker 1 (49:54):
You can get the little Cold for a T shirt
with the hoodies.
Speaker 2 (49:58):
It's my favorite, right there, I need an extra oh
showing jadashow dot com.
Speaker 1 (50:02):
Go there and get it.
Speaker 4 (50:11):
Take your shorts, for example, like your denim that is
they'll be that's done.
Speaker 1 (50:16):
I'm giving them a fabric so they can't steer me
in the other direction, you know what I mean. So
like like so I already just told myself I'm not
gonna say there's.
Speaker 4 (50:25):
Like a denim mill, right, so like they'll they'll specialize
maybe in other things too. But if there, if there's
a mill that specializes in denim, you're gonna see so
many different types of denim and washes. So like the
short that you're wearing, it starts off like a deeper indigo,
like a dark blue, and then they wash it to
that wash specifically. So the designer that's designing that short,
(50:47):
they're saying, like, okay, they're telling the mill, I want
to see a couple of washes in this variance, and
they'll they'll reference a photo or they'll reference a garment
to that exact wash or to something similar, and then
the mill will make you like ten different fabric looms
or like you know, they're giving you basically wash tubes
of different different washes and you get to pick one
(51:08):
and then you design. You design a pant or design
a garment, and you send it in to a different
factory after you buy the fabric from that factory. Or
if it's a vertical factory, they could do both. They
can make them. They can make the denim and also
produce the short. But typically we're buying, we're nominated. It's
called nominating fabrics from one mill and then shipping over
that fabric to a factory that would construct the garment.
Speaker 1 (51:31):
Right. So I don't know why we got into that,
but not very important because it is we see a
god from Queens.
Speaker 2 (51:40):
I have no clothing line doing all types of ship
and then I don't know, I've never had an idea
I don't know. If you walk around the Philippines, Korea
factories and water you want.
Speaker 1 (51:52):
I don't know. Now, you're not far off. The factories
are all over the world. Frank Lucas pause.
Speaker 2 (51:57):
He rad it, but I'm saying, well, he went over
there got that blue magic, right, like, that's that's how
I look at it.
Speaker 1 (52:07):
When it comes to like he pulls the rating.
Speaker 2 (52:09):
I don't know, but no, you're not supposed to add
any moment, big up a rat for nothing now of course,
but you know it was kind of like innovative when
he went out there to get that blue magic, like
you know, coming from hallm doing that. So what I'm
saying to you is that, Okay, I get it. You
(52:33):
don't have a reason why Chanell had a lock on
that fabric for I mean, that's that's the aesthetic.
Speaker 4 (52:39):
Like they have a look to their specific weave that
makes it their identity, you know what I'm saying. So
like and and they're not the only they're not the
only brand that can make it. It's not I don't
think it's proprietary, so other brands can go and do it.
But typically when you create an identity for for the brand,
other brands they know they're going to be knocking you
off when they put it out. Yeah, because it's so
(53:00):
visually identifiable, you know what I'm saying.
Speaker 2 (53:03):
But that's the basically big problem we had in New York,
Like something got hot, they'll just knock your ship.
Speaker 4 (53:09):
At the purple the purple bape camo. Back when fucking
Lil Wayne was wearing it, that was in every you know.
But what I'm trying to say is like nobody at
that time or still till today, I would say, was
lending that lens of real fashion for team product and
(53:30):
the next the Knixt. To me, like that mark, the
New York Knicks mark is to me the most culturally
relevant brand in the world in terms of a team,
in terms of a team's IP. So my goal was
to make that more of like a global presence and
like have a global presence because I have stores obviously
in Japan and Korea and Paris and London, and bring
(53:54):
that Knix product to those parts of the world where
they could start to see the Necks as a brand
and not only as a team.
Speaker 2 (54:00):
You know, when you go in there, do they know
you're the boss in the store? London just pop up
on a Sunday. Don't tell nobody you walk in they
know mis Ronnie. Yeah, yeah, of course I go on
my store.
Speaker 1 (54:12):
They don't. We got Dominican girls. They don't know who
the halfe is.
Speaker 6 (54:16):
No.
Speaker 1 (54:16):
I swear to God, I walking there in the bitchack
like they probably that's because they probably thought, you what
beck us tell one of the gods one in there?
Like four or five times she was. I said, Yo,
you know I'm the boss, right, No? I know you
the half fair. I was like, damn, you don't even
(54:38):
know I'm all half fay. Like what's going on in
the juice ball and white planes? Did the lady don't know?
You don't know you're the boys better when they don't
know you. It's better. Wait a minute, give me the
fucking kids to the basket. You gotta be a paying
customer to get a kid to the bathroom. Kiss, come on.
Speaker 11 (54:59):
But I don't like to go in there and dragma dumb.
I like being a boss did on them. How about stores?
I could give you an idea.
Speaker 2 (55:10):
Well, I'm giving the whole America there, but you could
do a fucking TV show on stores.
Speaker 1 (55:15):
Not reality is scripted on stores because we got we
got one guy. His wife come in.
Speaker 4 (55:20):
She's crazy Dominican and she talked to me. She talked
to girl girl blacking in in. She goes, taking your son, you're.
Speaker 1 (55:31):
Free boss, this and that.
Speaker 2 (55:35):
So I'm confused. One billion person. I would have bet
my whole life. The girl was black. She turned and said, oh,
your second to so boss. I was like, oh ship
she Dominican, What the fuck go with all that? But
she went up in there telling the girl. You know
the girl. She was like, Yo, my husband's the manager here.
You watch your fucking self. She went to every store
(55:59):
on that block and introduced the stuff. She went to
the pedicure store, everywhere.
Speaker 6 (56:03):
I am.
Speaker 1 (56:04):
I'm a buster that I know where you're going.
Speaker 5 (56:09):
What you're saying with him, it's kind of ill because
it's spending so much time with him on these trips
and seeing how his mind works and how he develops.
Each and every piece of the store that he puts
his mind to is different. It's like an architectural digest
type of thing that he can save thousand percent.
Speaker 2 (56:27):
Tell you something, my mentor pastway, his name is Jay alright,
and the super billionaire. He taught me a lot about business.
And he would always say everybody could start something, but
they can't see it through him. And so that's why
I'm like so intrigued in your story because I know
you're like from farm to table.
Speaker 1 (56:48):
You know what I'm saying you eighteen hundred follows to
give him some represent hundred please perhaps some sort of
have some heat? Yo, congratulations, you're learning my nipples? That
(57:08):
fabric that yeah, right episode Boo's Entertainment.
Speaker 3 (57:27):
Yeah, all the real ones out there keeping it eighteen hundred.
Speaker 2 (57:33):
What new surprises we have? Uh coming from you soon?
Because you're always up to something.
Speaker 1 (57:40):
Actually, right behind me, I actually have a surprise for you.
Brought some for you today. You know what I mean?
Speaker 3 (57:45):
What is this?
Speaker 2 (57:46):
Numbers in my pocket? You know, whenever Ronnie got a surprise,
he never missed.
Speaker 1 (57:51):
Thanks.
Speaker 2 (57:51):
One thing I'm gonna say about you, Ronnie, is you
never missed. I've never seen nothing whack from Ronnie.
Speaker 1 (57:57):
Kiff never ever, that is hard to say.
Speaker 2 (58:00):
Sometimes you got your model over there, beck fucking border
by y'all?
Speaker 1 (58:04):
What was what?
Speaker 4 (58:10):
Yeah?
Speaker 5 (58:10):
He took us to the Japanese version of asking you
understand the second?
Speaker 4 (58:16):
But every every time I see uh, I see Joey
at the games. He's like, Yo, your model, Becks begetting
that ship first, get it first, Like not for you,
get it first? I kiss kids said, he get it.
Beck's getting first. And it looks great on him.
Speaker 1 (58:34):
It does, thank you. It looks straight man vintage. By
the way. See he's running surprised. My man pulled up.
I don't even remember that shirt.
Speaker 2 (58:43):
So Kiff set listen the whole thing about Beck said,
yourself self made, and and you worked for everything you got. Damn,
I've seen that. Wait ship listen, listen. Look at your
man over here, you number fiend. He want them steakers bad.
There's two different shoes here. So me and you share
(59:06):
the same love for this colorway, for the linens, and yeah,
that's my favorite sneaker.
Speaker 1 (59:12):
Right. And I've seen you. I've seen you say that.
Speaker 4 (59:14):
And when I opened up the first South Each store, right,
I put out the Linen air Force ones that brought
them back, I remember, And I had Fatura he did
the artwork on that clear box.
Speaker 1 (59:26):
And then Fetura did this piece for the window that
was in the Linen colorway. It was incredible. And you
were there. I went in there, you went in there.
Speaker 4 (59:33):
You picked them up and you had a combo about
that and this is by far my favorite, my favorite
air force.
Speaker 1 (59:39):
So so a lot of people don't know this.
Speaker 4 (59:47):
Last year, we launched our first collection for kids, and
it was and you know kids, they go up to
a boy seven, so it's really fair for kids and
moms or k girls girls up to a men's seven,
which is like a woman's eight and a half or nine.
We partnered with Nike on this like kid story because
(01:00:08):
at the time when I was making this deal, my daughter,
my first girl, Maya, she was young and I wanted
to work on product for her that would be like
for her child like for her entire childhood. I wanted
to buy her full size run so she could grow
into the shit, you know. So he worked on some
of my favorite products that I wanted to see through her,
you know. And I wanted to make a seated run
(01:00:30):
and put the kids first instead of the adults getting it.
And then I wanted to put the kids first so
the kids got something the adults didn't. And then I
made a seated run of thirty six pairs per these products,
these air Maxes, these air Forces. I made thirty six
pairs for dads and moms to get seated so that
their kids and their parents can fly together. But for
(01:00:54):
my friends, you know, I wanted to keep something that
were just for the kids so that the adults like,
let's say, I'm a dad, right, I'm seeing this product
that I can't get and it's ill happens to you
all the time because you say sometimes that girls get
the best, girls.
Speaker 1 (01:01:07):
Get the best. Let's Spike lead them new jorts.
Speaker 4 (01:01:09):
He got his girls, right, can you imagine, like like
he should on this level, but you can't get them.
So you get him for your kid. You live through
your kids. That was the concept behind like making this
partnership for kids, but we made thirty six pairs for adults.
Speaker 1 (01:01:24):
And I know Father's Day is coming up. Oh god, yo,
my kids was like, good luck, We're getting you some
socks and some ship. Oh yeah, how do you like
toast you? And butter?
Speaker 12 (01:01:37):
Like yeah, so yo, this is the oh I see
that different kind of linen. Whoa, I see that come off?
Speaker 13 (01:01:48):
So this is the unlinen, right, So unlinen, it's the unlinen.
Oh shit, honey, you get it, man, that's for you.
Speaker 4 (01:01:59):
Joey, what the fuck your running and then hold on
and then for and then for Eric and then for kiss.
Speaker 1 (01:02:10):
C m W can I can I see it first?
And then for kiss? We did? We did a linen
a linen ninety five? What is this? Numbers in your pocket?
Speaker 5 (01:02:29):
Oh?
Speaker 1 (01:02:30):
Fuck wow?
Speaker 5 (01:02:32):
So I want to in turn on the show once
a month, just the last man may know.
Speaker 1 (01:02:38):
You see that Jesus Mayor is sneak of impresario. How
stupid steps in the frame. Your Mayor is in the
fucking fr ship. Let me see those.
Speaker 8 (01:02:55):
Those nikep We used to play with them. We made
a hot top one. We made a different sounds. Me
and Joe used to mess around with him. He's a
beautiful Yeah. Did you see looking at inside of you thing?
Speaker 1 (01:03:08):
Kids? You didn't see? Look look look.
Speaker 8 (01:03:15):
You did it brother, congratulations Jesus pheno.
Speaker 1 (01:03:18):
Well I did well, I did do it with the
on the inside. But but this is a different. It
was a ridiculous. I know, but that's but that's but
this is what this is. This is you know for sorry,
I'm sick right now. You're running what I got him?
In a man? You don't never see no ship like
(01:03:45):
the is it kind of ships? I just go downstairs
and keep looking like hundreds everybody. Let's go ask the
tumble the tumble letter on the you not get that
head fake, get that fay shot.
Speaker 3 (01:04:06):
Block blocks shor man, don't do that to them.
Speaker 1 (01:04:14):
I'm not suspect because I know you know how to
break it. You break that down.
Speaker 2 (01:04:18):
I mean, sick right now, sick, sick right now. Don't
tell you, but don't get that nigga one of them.
My things like, is the hydrated you might be Look
(01:04:39):
at this ship says kids.
Speaker 1 (01:04:40):
Have you ever seen that? Yo?
Speaker 3 (01:04:44):
Cheers fire, the more successful, health, more creating, more blessings.
Speaker 1 (01:04:52):
And I want to speak to something. I don't care
if this ends up making it. This is gonna make it. Yo.
Speaker 4 (01:04:58):
I grew up like it's just some crazy shit because
you say, you know, I can't believe I'm on the
floor at a Nick game. You know, like the first
game I ever went to, David had season David z
he had teasing tickets to the to the next.
Speaker 1 (01:05:13):
My first game I ever went to it was a
was a finals game against Houston. That was my first
game in ninety four. I was twelve. Ended up losing
that game, but it was a big gap between then
and the next time I was able to go to
any game and where I would sit.
Speaker 4 (01:05:28):
You know what I'm saying and now going and doing
what I'm doing with the Knicks is is far fetched
and and very unlikely. Growing up the way I did.
I grew up in Jamakers Wings close to one Siday
ninth and hillside the car Dozer, Shopper card dos and
thanks for coming and doing that.
Speaker 1 (01:05:44):
You know, the coach is my man and I love coach.
He won. That was he wants He's a g That
was far fetched. But what's more far fetched than that
is me sitting here.
Speaker 4 (01:05:58):
What's more far fetched than working with What's more far
fetched than you know, all these stories and everything that
I'm able to do that I'm so blessed to be
able to do, is sitting here with you guys. That's
that's what's more far fetched. Because you know, when John
Blaze came out, like I remember, like I remember the
feeling of where I was when you know, when Kiss
(01:06:20):
the Game Goodbye came out like that was that that
music raised me? And it's what I'm saying, so like
the feeling that that gave me is a part of
who I am. It's in my fucking blood.
Speaker 1 (01:06:32):
You know what I'm saying. And here's some questions for
you around They usually do that my guests.
Speaker 4 (01:06:40):
How does it How does it feel rapping now? How
does it feel rapping after the show, after the success
of this show and after.
Speaker 1 (01:06:47):
Being you know, be honest with you when you when
when you gravitate towards success. You know what I'm saying.
Speaker 2 (01:06:54):
When you're on a plane with Timothy shallow Man and
Ben still you feeling like that all this shit going
on and you winning and we got number one shows
and we're doing great financially.
Speaker 1 (01:07:11):
By the way.
Speaker 2 (01:07:12):
Don know, By the way, that's the main thing for me.
The worst feeling for me is being broke, and I
went that. I went broke after being rich. I know
that stomach, you know, it's like a fucking you ever
been in a bakery. My father was a baker. My
uncle no bakery. You ever see how doas made? You
(01:07:35):
ever see how dough is made? You know they got
a machine that go like this to the flower.
Speaker 1 (01:07:39):
To the dough.
Speaker 2 (01:07:40):
That's how your stomach feel when you going to baking machine.
Speaker 1 (01:07:45):
That ship, yo, the dough machine.
Speaker 2 (01:07:47):
If you're a baker, you got a baker in your family,
the dough machine. Your stomach goes like that when they
rob your shit or you go broke. Let me tell you,
I never want to fill out again. And when you
got success and you getting money and you doing it
at a high level, it brings that type of music.
Speaker 1 (01:08:05):
You know what I'm saying.
Speaker 2 (01:08:06):
And what's been happening a lot lately, right, So a
lot of times you've been asking yourself for real because
you like me. It's this loyalty worth it, right, So
we live off of you know, TS. The brand of
TS is based off lawyers code. Man, It's like a domino.
I dare you to hit the chef. He'll tell you.
(01:08:28):
They all coming the lady to work in the house,
to stab you on the kneecap on the way out.
Speaker 1 (01:08:33):
They all coming for TS. Right.
Speaker 2 (01:08:36):
And so I've been so lawyer to people. You know
what happened to me? And I'm gonna tell you, huh
that was a funny. No, no, no, I'm saying I've
been so lawyer to people. You know what I mean
that Finally it's in my face now saying yo, thank you.
Like the other day I got thrown out of Cleveland.
I bought courtside tickets. This is a real story. They
(01:08:59):
threw me out of Cleveland. Mister Dolan heard that shit.
It said, if we have a game five, I promise
you you I'm gonna put the owner of Cleveland upper deck.
He said, they don't do that tomorrow. But he's seen
me for thirty years being lawyer, and thank god I've been.
I've been right now.
Speaker 1 (01:09:16):
This is a level. This is a layer.
Speaker 2 (01:09:19):
Think of a fucking you ever been to il Molinos
where they cut the fucking.
Speaker 1 (01:09:23):
Orange and a million slices and shit, it's a layer
of my life. Just showing me. Yo, you've always been loyal,
So I'm gonna stick by you and that I go.
I called you and told you that the other day.
Speaker 4 (01:09:34):
But I've experienced that with you too, because when I
called you for the kids for the arts in my
old high school when they rebuild, you know, they were
getting money to rebuild parts of the high school, and
I called you to come in and perform for the kids.
Speaker 1 (01:09:49):
Yo, you didn't even ask me anything. I can't.
Speaker 4 (01:09:52):
You didn't even ask me a fucking question when and
I was like, yo, it's in two weeks on a Thursday,
Like I'm there.
Speaker 2 (01:09:58):
But let me tell you something. Monnie and I and paused.
I don't want to suck you off like that. But
when I tell you, whoa pause it to death, you're super.
(01:10:20):
He put a flag in his box, sleeper. Put a
flag in the box of the sleeper, Ronny. When I
call you, when I call you, the don called Leoni
the fashion, I mean it. When I say to you
he did, don't call Leoni the Fashion. I fucking mean it.
(01:10:43):
I see you, all star. That's my man thing. I
thought about that, you know how? You know how didn't
have brother man on Martin. That's your man thing? That
from the joe Ja. That's stupid, crazy y.
Speaker 1 (01:11:00):
Can we bleep that? I don't even play. He's gotta
leave it. That was crazy. I gotta leaves I gotta
leave it, gotta leave it. He's running. What I'm saying
is you the don of this ship. Man.
Speaker 2 (01:11:18):
Salute you, brother, We salute you, and very important to
salute you everywhere, you know, because a lot of people
they take their compliments and they do it privately. I
don't like those guys who will compliment you privately or
won't tell you in front of people.
Speaker 1 (01:11:34):
One day, like y'all kids living in the world of that,
the sucking ship. I don't do that.
Speaker 2 (01:11:39):
I see him in the middle of anywhere I go,
Dee don Coleoni fashion, that's my ship.
Speaker 4 (01:11:46):
You've been saying anywhere else here, I even saying, I
don't give.
Speaker 2 (01:11:49):
You wherever he's at the door. They're like much sticky
here against us and ship. They're like yo Joe, crack
me figuring them up.
Speaker 1 (01:11:56):
Check this out. This ain't that. That ain't this. Rocky
kiss makes some noise for guests. Roddy and back out.
Kiss other baby, go running with my MX. He just
told me with her by
Joe Ronny, you did it man, This shows cracked. That's
for you, Joey. And then for Kiss mw we did
we did a linen? A linen ninety five?
Speaker 2 (00:16):
What is this numbers in your podcast? By the way,
I'm Joe Cracked the daunk.
Speaker 1 (00:36):
Or what is your boy? Kiss?
Speaker 3 (00:39):
Did Joe and Jada show every show legendary, every show
iconic power?
Speaker 1 (00:44):
Were destroying? Ship day lined up? You know what I mean?
Dunk Honey saying no, no you go, no, no you go.
Speaker 3 (00:57):
When you think of today's guests, it's a lot for
you to think about it. We think about somebody that
took a dream and turned it into a dynasty. Somebody
that started working in the sneaker store at thirteen years old,
not for fun, not for cloud, because he had a.
Speaker 1 (01:16):
Vision that nobody else could see.
Speaker 3 (01:18):
Yet you ever been to Atrium in the back and
you know what I'm talking about. Grew up in Queens,
learned the game from the ground up, and built one
of the most respected brands in the history of fashion
and street culture. But talking about a man that dressed rappers, athletes,
(01:40):
and royalty, a man that made the New York Knicks
fashionaball again, a man that sits at the table with
Knight Adida's new bounds Pasachi, and he built his own seat.
He isn't just a designer, He's a storyteller. He ain't
(02:00):
just a businessman.
Speaker 1 (02:02):
He's a movement.
Speaker 3 (02:04):
My brother from another barrel, the founder and CEO Kids Queens,
Ronnie Fade.
Speaker 1 (02:15):
Of course, he's a company by Hooks spokesman.
Speaker 3 (02:17):
This is the glue of the culture right here in sports, fashion, sneakers, automobiles, electronics, cigars, golf,
anything that needs the culture to be connected.
Speaker 1 (02:33):
Ladies and gentlemen make some noise for my man, Sean
back Eye's costume.
Speaker 2 (02:41):
Let's be clear, Sean Pack's cost is the realer sever
but he's the fake Fat Joe.
Speaker 3 (02:50):
Get it out here with this.
Speaker 1 (02:56):
This is no cap I be with him. I swear
to God. His people that.
Speaker 3 (03:02):
Dead shiitt you think they talking to They think they're
talking to you.
Speaker 1 (03:07):
He goes right with ye. Too many times corrected, So
he just leaves.
Speaker 4 (03:14):
And too many times have been a part of that.
Too many times. Sweet, you see that I'm not lying,
you know. Sometimes I feel like he really thinks he's
fat Joe.
Speaker 2 (03:22):
No, he thinks he's got job. I don't hear to
tell you some stories.
Speaker 1 (03:27):
I don't want nobody story, man.
Speaker 2 (03:29):
That's the problem. Stories out there. There's some stories out
you know, back out man. He might have impersonated Fat
yoaring a couple of shows and ship. He came out
with Russia. I think he came well, you came up
with Usher with Usha?
Speaker 5 (03:43):
Did we did lean back and.
Speaker 3 (03:46):
He came out with Usher. Didn't lean back in rush.
That's the park.
Speaker 1 (03:52):
Came out with Usher and didn't lean back and rush.
Speaker 2 (03:54):
No, let me tell you something that boy, Sean Beck
cost the man what a legend. One thing I've never
been able to understand, right because just like in hip hop,
when you're dealing with brands, they want you to be lawyer.
Speaker 1 (04:11):
Right, actually shop.
Speaker 2 (04:14):
I was one of the judges and sneaker of the
year in Vegas, and I actually picked up the pharral
jellyfish and Adidas could not believe that Fat Joe ever
said something positive about Adidas.
Speaker 1 (04:29):
They sent me jellyfish. They couldn't believe they caught Mayor.
Speaker 2 (04:31):
They was like, my god, he said, there our shoes
night because they thought we were so niked.
Speaker 1 (04:38):
Jordan, how do you get to work.
Speaker 2 (04:41):
With all these brands, New Balanced, you got Kiff, New Balance, Kiff,
Adidas Kiff, Nike Kiff, PF Flyers.
Speaker 1 (04:50):
Have you made a PF Flyer yet? We haven't done
that yet.
Speaker 2 (04:54):
That's Coach Coach be wearing them ships. They like bro
kids elevated Coach Brown.
Speaker 4 (05:01):
I sent him a pair a while back and he
likes some shit. He thinks they fly to be at flyers.
You was there at the press conference. But let me
ask them, how do you not ruffle feathers? Why Nike's
not mad at you? Why New Battance is not mad
at you? Why Reebok is not mad at you?
Speaker 2 (05:19):
When normally historically they're like, oh no, we off this guy.
Speaker 4 (05:23):
He's working with somebody else. How are you able to
work with so many brands? That's a good question. I've
been working now in footwear for thirty one years. Next
week for my birthday. I started on my birthday in
nineteen and look slow to these people. In nineteen ninety
five I started. Actually, you know, I don't know if
(05:45):
you remember this, but Joe, do you remember the first time.
The first time I met you was with Big Pun
in the back of the Eighth Street store. You guys
both came in together and I was fifteen, so this
is fifteen or sixteen. It was either ninety seven or
ninety eight, and you both got a pair of the
same construction tims. There was actually like this Macto construction
(06:07):
that they don't make anymore, and I couldn't find a
picture of them. I wanted to actually send you a
pick of my of my first memory of meeting you.
But anyway, I'll answer your question back then, for the
first ten years of my career, I started in the
stock room, then worked as a salesperson, then assistant manager,
then manager, and around I want to say twenty not
(06:30):
twenty two thousand and five, I started buying started buying
product for david Z. And I was buying like athletic footwear,
trying to transition david Z, which was a primarily boots
and shoes. It was brown shoes and boots because remember
when Domites, yeah, but red boots and tims, oh yeah,
(06:51):
a Solos and Timbulands and Dolomites and Scarpus Trezetta, like
all those boots were were running game in New York
back then.
Speaker 1 (06:59):
So like all the kids that were starting to wear Jordan's.
Speaker 4 (07:02):
The end you know, like late nineties that were wearing
boots in the mid nineties and when culture just started
shifting towards athletic footwear towards the end of the nineties.
And athletic footwear was always a thing, but in New
York City specifically, boots and shoes were.
Speaker 1 (07:19):
A bigger thing.
Speaker 4 (07:20):
And you remember like the Dominicans would come in, they
would buy Durrango's, you remember that, like the Engineer boots
and Clarks, Like the Jamaicans were coming and buying Clarks Travel. Yeah,
I mean that was a big deal. Japanese were the
Japanese were coming in buying Red Wing. So it was
it was a big era for boots and I saw
(07:42):
that trend changing and then I helped transition david Z
into athletic footwear. So a lot of these brands that
you speak about, I've been working with them for like,
you know, twenty five plus years from when I started
buying and then when I opened up Kiss. I left
david in twenty ten, but I started working on footwear
(08:04):
in seven four David right with a couple of different brands.
So when I left david Z, I was already working
with a six with New Balance with Vans, with Converse,
with Timberland, with Clarks because I already worked with them
at david Z working on what we were calling SMUs.
There were just like color ups and materials on different
products from those brands. So I had those relationships and
(08:27):
I wanted to just open a store that would highlight
the best product that they had to offer. So, like,
the tier of distribution that I'm in is the top
tier globally, so I wanted to highlight brands in the
best way possible.
Speaker 1 (08:40):
And I'm very passionate about product, and I think.
Speaker 4 (08:43):
I met the right people, my counterparts at these brands
that are also passionate about product, and we have a
like minded goal of making product that doesn't exist currently
that can excite people like you and I to understand,
you know, quality product and are obsessed about footwear. That's
my lifelong obsession, you know. And I love all the
brands that I work with. I'm not only like in
(09:06):
love with one one brand or the other. You know,
when you walk into my office, you've been in my closet,
it's like it's I have every I have representation from
every brand, and I don't only wear the shit that
I make, I wear like products, you know, from the
brand aside from the projects.
Speaker 5 (09:21):
So I can I tell you a second to say,
being very humble, I've seen him sort of in that
element where he he'll talk with a brand one on
one and the way that he dissects that brand and
they see that he really knows what he's fucking talking
about from inside and out.
Speaker 1 (09:36):
I've never seen like that before.
Speaker 5 (09:37):
It's like seeing certain artists go into a booth before
and see what they do and then you feel that magic.
Like the way he really tells a brand that he
knows it from A to Z is not no bullshit.
Speaker 1 (09:47):
It's crazy. It's crazy.
Speaker 4 (09:49):
The people that work with these brands that I work
with now are like most of them are either younger
than me, or you know, they haven't been at the
brand long enough to know what I know about the
brand themselves, you know. So like I've been, I've been
in sneaker culture for so long that you know, a
lot of the times were sitting down, I'm explaining to
them what got me into the brand in the first place,
(10:11):
and those are stories that sometimes they don't even know,
you know what I'm saying. Like people at Timberland. Like
you know, when you think about all the nicknames that
you see with boots, right, and I'm like, you know,
like rock yeah, and you know the names like sometimes
I have to explain to them, like where the names,
how the names came to be, Like drug dealers were
(10:34):
eating out of pints on the corner, you know what
I'm saying, Like where these names came from. And the
dealers that used to shop the store that glorified the brand,
those you know, the rappers at that time were trying
to dress like the drug dealers, you know what I'm saying. So,
like you know, and new balances like thirteen hundreds drug
dealers were coming in because they were standing on the corner.
(10:55):
They wanted orthopedics. They used to call them orthopedics, you know.
So a lot of these stories like they get lost,
and especially today you know with commerce, those stories that
like they're embedded in me and who I am, you
know what I mean, And I'll.
Speaker 1 (11:08):
Never forget that.
Speaker 4 (11:09):
So in those days like nineteen ninety six, which I
referenced a lot in apparel, you know, that was one
of the best year ever for music but also for
the culture of being on Eighth Street. You remember what
eight Street used to be like. That was like every
every weekend if you took your girlfriend down there for
some boots. You was like the main fact.
Speaker 2 (11:27):
Yeah streets you know you Yeah, no fat Beast.
Speaker 4 (11:38):
That Fat Beast was on sixth Avenue. Sam Goodie was
across the across the street. And then you had the
hat store right next door to Grace for Pie where
people would go and get their tangle or they're fitted,
like all the Yankee fitted. And then you had you know,
you had a rugged soul on the block. It was
(11:59):
the first Flight Club. Yeah that was that was later.
Speaker 1 (12:03):
I'm talking about way later, but it's still is an
honorable mention.
Speaker 4 (12:07):
And Deman he used to work with David z ironically
the guy who started flight Boar, you know, and then
he went and then he ran a life you know,
Rivington Club, and then from there he went and opened
up Flight Club. Really really smart guy and love what
he brought. But he started the whole resource shit in
the States. It's like pre stock X and all that.
Speaker 2 (12:28):
You already know when it's a real moment, you need
a real bottle. That's why we rocked with eighteen hundred tequila.
Speaker 1 (12:35):
Y'all heard me.
Speaker 2 (12:36):
These people were making tequila for eleven generations.
Speaker 1 (12:39):
That's right, eleven.
Speaker 2 (12:40):
That's a legacy, that's og status, Oh Jake. They were
the first to introduce and Najo set the standard before
most of these brands even existed, and you could taste
the difference for real.
Speaker 3 (12:54):
The eighteen hundred crystallino in Reprisado was what we've been
on lately. Move elevate, no burn, no rough edges, just
supremeium pour that speaks for itself. You know, when it's
something that's just built right, that's what this is.
Speaker 1 (13:10):
Real talk, that's just what it is.
Speaker 2 (13:12):
It's always around for the best nights, the winds, the
celebrations that remember that night's story.
Speaker 3 (13:18):
Whether you're keeping it low key with the crew or
you're pulling up to a big event, eighteen hundred fits
every second. It ain't trying too hard. It's just that
eighteen hundred tequila, real legacy, real smooth.
Speaker 4 (13:31):
That's the move, true, true true what everything I work
on and every time I work on a show, I'm
just trying to transfer over that feeling that I had
for product pre internet era. So like when people were
coming into the store, they'd be interested in, you know,
hiking boots for example. They'll be like, all right, I'm
looking for this or that. You show him the wall,
(13:52):
and that person would try on six different brands and literally,
you know he's looking in the mirror, he's walking around.
That doesn't happen today, And and they'll pick their favorite
product for their you know, sense of individuality. And today
it's like they're already hunting for what they know they
want or they've seen it, and they're doing the me
too game more than they're not. But you know those
(14:14):
days like I'm trying to get people to feel for
product what I have always felt for product. You know,
That's that's my goal and working on anything, and I
think the brands know that.
Speaker 2 (14:23):
You want to know what's crazy is everybody on this
couch right now is addicted to fashion. And sometimes it's
weird to me because you figure, like you gotta drink water,
you gotta eat, you gotta breathe to be alive. And
when I go shopping, cause I go shopping, I got
(14:44):
a style A shout out to t leve Terrell and
I love them, but I do a lot of my
shop and myself and when I go shop and I
see Asian people, I see all kinds of people. Like
I just did Chrome Hart in Vegas. It was a
lot of ages and I look at them and I said, man, like,
everybody just loves fashion and being fly.
Speaker 1 (15:04):
Like, has anybody ever dissected that?
Speaker 2 (15:08):
Like, you know, yeah, you're an alcoholic, You're a gambler,
you're you're you're like, what the fuck is actually a problem?
Speaker 1 (15:17):
Right? Like fashion?
Speaker 4 (15:18):
I mean in your world, you know, like in the
hip hop world, fashion could be a driver for why
people do what they do for you know, for rappers
to do what they do. You know, it's like that
that goes hand in hand. I mean I've never seen I.
Speaker 2 (15:32):
Used to hustle and rob people to buy sneakersn't gear,
Like I really dead ass would sit on my corners,
risking my life so I could go to We had
a store called Himis. You don't know about Hindi times.
Jimis was in Prospect Avenue Heimis. That's even before ju
(15:53):
Man by Fin and then jew Man came. But you
know the story about you man in the Bronx and
all the hoes you yes, I do and so uh
you know his uncle that is right, which people don't
know that though Simon and his father was named Melvin.
I want to both they them. Uh, they taught us,
you know when you you know, we own clothing stores
(16:16):
our whole life too, you know we we learned from thember.
So Melvin would come to my store maybe three years
ago when he was still alive and curse us out.
And you know, Simon and Melvin cursed us out. What
was the grandmother's name. We was at rod Rose Roll, remember, yeah.
Speaker 1 (16:32):
But Rose had the fucking Holocaust numbers. Oh that's right.
Speaker 2 (16:36):
So you couldn't. You couldn't. You couldn't be a black Spanish.
She used to sit up on the on the with
all the money. Number Jack Jackson, you try to be
black a Spanish talk shipped to that. I you you
sugar enough like she wasn't plam she was she'll be
(16:59):
up there with a vest of money every But they
taught us so in that fashion, they would come to
my store like Melvin was at my store maybe, Uh,
three summers are gonna curse us out front of everybody's
fat motherfucking shit. I don't show ye everything you know slow,
you ain't shit. Just when then I taught you how
to fall of fucking pants. I just like and we
(17:22):
loved it, you know what I'm saying. They would come
and scream on us, and we'd be like I you know.
Speaker 4 (17:26):
Those that era raised me. That era of retail raised me.
You know, like you remember Active and Transit and like all
those different shops, Like that was the era where they,
you know, they squeezed the juice out of the consumer,
you know what I mean, like and not give back
as much as they could in terms of a space,
you know, Like so now you know what do you
(17:49):
mean by that? So when I build, for example, like
a store, Yeah, when I build my store or a space,
I'm saying I'm building at like thirteen hundred and fourteen
hundred of foot that's like on par with some of
the luxury spaces, or even more than some of the
luxury space.
Speaker 1 (18:04):
To argue with them, used to be no water dripping
on the clothes, I mean, ain't it ain't broke? No
you making it when you designing something, what you got
in mind?
Speaker 4 (18:20):
What do I think about when I'm working on props
on space, Like, when I'm working on a space, you
got some of the most it depends on on this
on the city so like the way that we're different
from a lot of other brands is that they have
a cookie cutter identity. So like you walk into name
a brand, James Purce, anywhere you walk into James Purse,
(18:41):
it's the same exact identity, you know what I mean,
it looks the same no matter which city you go
for franchise. So for us, for us, it's a lot
different from that because every city we go to, like
the mood board becomes the city and then all the
materials and the colors and the palette become like complimentary
to the city that we entered.
Speaker 2 (18:57):
I was so proud of you when I was in
Paris and that's the kids store in Paris, I was like,
I was like, damn, my boy, Ronnie, here fucking parish.
Speaker 4 (19:06):
Parish And that story is really that story is thriving,
you know, and it's it's it's important to give you know,
that that experience to the consumer or to the fan
of the brand. It is so important for that person
to come in and not have to worry about just product.
It's it's like it's a vibe that we want to give,
you know. That's why Kith's Treats is in there or
(19:28):
in Sidel's in Paris, for example. Or Ronnie's, which is
that gourmet sandwich bar now that we have in l
a Crack.
Speaker 1 (19:35):
It's great sandwiches, bang it. You know, I go to
Dayton now is out there in my Jewish DELI ya.
Speaker 4 (19:41):
We're gonna come see you next. Ye I haven't a
wago of Strami sandwich. Australian Strami sandwich called the wagu
Pronto called Ronnie's Pronto.
Speaker 1 (19:56):
It's the best sandwich I've ever I think, I know
you do do good? Is that my screams? My ice
cream is fucking entice you when you come in, you
know you go.
Speaker 3 (20:06):
I'm like yesterday I was in Williamsburg, the ice crean
guy him at the kiss.
Speaker 1 (20:11):
I know today.
Speaker 3 (20:15):
Washing you get be ance, Yeah, yeah, they got I
got it without Thery.
Speaker 1 (20:24):
You know, I don't want to be rude.
Speaker 2 (20:26):
I know ship interview, but we didn't really uh uh
introduced bes bike and I gave him yeah, but we
never said we never said like Beckuy's is also like Briannie.
I grew up with Beuys with Becky's paid these dudes
and he really really worked hard and he's successful.
Speaker 1 (20:46):
But he earned from the bottom. No no, no, no
no no.
Speaker 2 (20:51):
He did everything like you reach out this and that
in the music business, and he made a lot of artists.
Did you tell the people who are some of the
artist that you broke their music, meaning they were trying
to be stars and you took their music?
Speaker 5 (21:05):
And I mean game number one on Earth, Brihanna, justin Bieber.
You know Rick Ross, Young Jeezy work closely with jay
Z for a long time. Callen's original albums were all
through Deaf Jam Neo.
Speaker 1 (21:23):
The list goes on and on.
Speaker 2 (21:25):
Jay to Kiss Fabulous you know, yea, then they could
have used a couple more spins these guys right hit yep.
Speaker 5 (21:34):
Now if we were thinking about kissing you guys that
the spins are good. Right. But that's something I worked
on with radio promotion for a long time, and me
and Rodney we became close like that about the music,
but it's about longeitivity with culture and how you stay relevant,
how you reinvent yourself over and over to be able
to say.
Speaker 2 (21:51):
Visit Jehovah with this program that let me tell you something,
Ronnie Killer, now hold up, hold up. I was a
promotions man that never got to acknowledge as a promotion.
I wipe the boy me promo told me every station
when I left, play that ship one hundred, like I
(22:12):
was going to the Jahovah with this with the cross
they had.
Speaker 1 (22:16):
I think it was I think to give you a
job the promotion. Dude, I walk in with the cross.
Speaker 2 (22:23):
My brother Yo, I was walking to Yo, Bro, I
was brutalizing, why do.
Speaker 1 (22:29):
You think that, Joe back, Yo, I don't want to go.
Speaker 2 (22:34):
I was sco I've been in the radio stations that
were Burns.
Speaker 1 (22:41):
Shotton, Nouga. I didn't give it and I did it
thirty times, like I kept going Joel knew you know.
Speaker 2 (22:49):
I like, Bro, I'm like, really, I put it in
the dudes, but Becky, you really made a uh well help.
Speaker 1 (22:56):
Well I learned. I learned.
Speaker 5 (22:57):
I'm not gonna lie. When the first companies I ever
worked for, the taught me about how important radio was.
At Arista, right, were's in that big fight with outcasts
and jay Z. That shit was serious when you was
calling motherfuckers at the night time to get those extra
spinds to go number one.
Speaker 1 (23:11):
Like, oh yeah, it's like a fight. It's a fight.
Speaker 2 (23:14):
It's like everybody's fighting, and then you got somebody on
your ass, and somebody came out with a record, and
everybody's trying to go for number one.
Speaker 5 (23:21):
And it's segregated. There's three A lot of people don't
know that record industry is segregated. There's there's urban music department,
and there's a crossover music department, and then there's the
pop music department.
Speaker 4 (23:31):
Okay, so he has a national Treasure every year, the
stories a year for years.
Speaker 1 (23:38):
Let me tell you something. Let me tell your treasure
to all the body was out there.
Speaker 2 (23:42):
If you think that's segregated, try being Latino trying to
get played in fucking Alabama, doll that.
Speaker 1 (23:49):
I remember, I came on the.
Speaker 2 (23:50):
Phone big Pump passed and I wanted to put out
one hundred percent and so where everybody here grew up
in Puerto Ricans all day. So but when you go
to fucking a new Gan, all that they never seen
a Puerto Rican, say like what you singing this? And
I'm like, yo, we gonna put that's the Porto Rican
national anthwer. The Puerto Ricans don't know. I lost my
(24:13):
ans hole on that, like knowing two there we go. Boy,
he was Latino for your enjoyment. You sacri fight for
your enjoying enjoyment. Just no, I might have lost two
million dollars knowing going like like I'm on the radio course.
(24:38):
Steve Rifkin is like, Yo, don't say nothing, Joe, ain't
no fucking Puerto Ricans here. This I'm hearing only sit
on the court. And then we ain't playing that ship.
This this that we ain't never met a Puerto Rican.
Then I like, what's the girl with the fat ass?
Oh j Long, that's the only one we ever seen, Yo,
my man. I was going into We're taking the l
(25:01):
for the Latino culture, knowing I'm gonna lose two million dollars.
But I did this shit right and it broke, it
broke ice. But what's the crazy now? Now you can't
even say the craziest shit. I mean, I think I
got the seven year statue of limitation. I've been out
of the I've been a certain you can say, let
me go take a sky ride. I gotta I gotta
(25:21):
take an old man picture.
Speaker 1 (25:24):
Story.
Speaker 3 (25:31):
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Speaker 2 (27:13):
That guy knows me since we fourteen, and then when
I first did this show, he obviously didn't know what
to expect, and we're going viral Obama cap.
Speaker 1 (27:24):
You that fucking know what this? Nobody know what to expect.
Don't sit there, lot of the people because we really knew.
Speaker 7 (27:31):
I said, we see long. No, I thought you just
said you're about the head draft. May I say something?
I knew I was gonna tell some stories. I knew
that we okay, all right, so listen.
Speaker 2 (27:44):
He didn't know what he was gonna land with me, no,
but with me telling these stories, I knew a lot
of these stories sound on'rageous And if you ain't there,
you don't believe it.
Speaker 1 (27:55):
I got a phone call while they started calling me
the cap king. I'm a lie here.
Speaker 2 (28:00):
I'm they making memes and your man beck I sent
me up and say, hey, you're doing what you gotta do.
Speaker 1 (28:06):
Oh sh that's the witness talent. Do what I was doing.
Speaker 2 (28:12):
I was turning the picture, touching the third.
Speaker 1 (28:15):
Oh, y'all, don't like Lizzie Goods. He's on the rocks, nigga,
let's go on the.
Speaker 2 (28:23):
He's on the rocks full of shit.
Speaker 8 (28:26):
Listen.
Speaker 2 (28:26):
He's only guy in America streepid force. Yo, you got
a bullshit to get your artist record on radio. I'm
trying to tell you. He knew what I was doing.
Speaker 1 (28:36):
He called me.
Speaker 2 (28:37):
He said, you're doing what you gotta do. Keep coming, baby,
You're on fire, baby doing it. He understood what was
going on.
Speaker 1 (28:45):
We had to you know, you gotta rate that.
Speaker 5 (28:47):
You should have one needed Listen. I had to warn myself.
And I'm gonna tell you how this is the truth.
About ten years ago. We were in the city out
at the restaurant, one of Jimmy's outdoor restaurant, and there's
a group of guys that drove grew up with. I
don't know if I can say they name, but they
all because they didn't rat on each other. They didn't
go to jail for a long time. And the head
(29:07):
guy's a friend of us. So Joe's out there doing
him just like he's here. We're outside. He's doing this
ship on the table. So I actually, man, guy, yo,
tell me the truth. Man when he was younger, was
he doing all this ship? He looks me in my
eyes and he goes, peca, he's not lying. Did he
exaggerated a little bit as time went on, but he said,
the fucking guy don't lie. And this guy was the
top guy that thirty of his friends. King p didn't
(29:31):
go to jail because nobody riding.
Speaker 2 (29:33):
I get uncomfortable. I was like Shart telling this story
the truth. Joe used to not me, Yo this.
Speaker 1 (29:43):
You remember the time. Let's stop, but you knew what
time it was. You hit me up the set. But
let me ask you something is lot of women in
here behind the scenes. I don't want to stay it.
Speaker 2 (30:02):
But oh, they was all type of ship you had
to do to get records played right. He was like
horny programmed. They want to go to the strip club,
no bueno.
Speaker 1 (30:15):
Yeah, that was part of the thing. Many heavy head
record but you.
Speaker 2 (30:19):
Gotta do it, you know, if you gotta warning program that.
Speaker 1 (30:22):
Record got take to the Strip Club and get him
a dance. Huh all that I have to bring the
DJs and get him. Let me tell you how good
we will.
Speaker 5 (30:31):
We took programs not only the Magic City in Atlanta
and ran that bitch upside down. We took the CFO
of our company to the Strip club, so he saw
when we brought back the receipts what was going on.
Speaker 1 (30:45):
Oh okay, we never had a club. Motherfucker there.
Speaker 5 (30:50):
He said, his name is Joe Barrino. Tell you the
best time of his life. I'm gonna tell the names.
I'm gonna tell the name. Let me tell you something.
I haven't been outside.
Speaker 1 (31:00):
I've been. I've been just COVID. I've been home.
Speaker 2 (31:04):
You see me doing my graffiti, you pull up on
me to do my I swear to God out that
Torell was in Atlanta the other day and he showed
me a video of chicks on top. I forgot they
do that there on top of the ceiling, shaking the
ass back, flipping.
Speaker 1 (31:19):
I'm like, what the fucking cat.
Speaker 2 (31:21):
Well they still do that? He said, Yo, this ship
was crazy. I said, what the fuck this Magic City?
And certain people have back.
Speaker 5 (31:30):
Entrances like you go up to your ship, Young Jez,
Young Jeez really had Magic City on smack BMF and
you yeah, they like when I threw that era like
I've never seen people hold like one hundred thousand and
ones like big phones, like wrapping celepate walking around sounds crazy.
I wish me and Ronnie hung out a lot more
(31:50):
back there. Let me tell you something, Ronnie. Them guys
one day, one day they threw a birthday part. They
was meet his birthday party, Nigga.
Speaker 2 (31:59):
They hung tigers from the ceiling, tigers in a cage
with the tigers.
Speaker 1 (32:05):
Like the shit they were doing.
Speaker 2 (32:07):
Let me tell you, I tell them, and there's no disrespect.
I do not believe big Meat you ever snitched in
my life.
Speaker 1 (32:12):
I do not believe it. But when I tell you,
I thought they was the FEDS man. They was doing shit. Nobody.
Speaker 2 (32:19):
They pulling up on Monday, all black cars, Fandoms, roads, Royce,
drop top porsches, this, this that.
Speaker 1 (32:28):
Then they coming on Tuesday.
Speaker 9 (32:30):
All sky blue cars, Porsches, Lamborghinis, trups, this, this, that
color iss On Wednesday, money green wits like, I'm like, Yo,
are these guys the Feds?
Speaker 1 (32:42):
Are they trying that you go to Atlanta? Well, the BMF,
big ass fucking you was all in that shit. I
was in it.
Speaker 5 (32:50):
I was in it because I think the craziest big
meat thing was when we had finally gotten Young Jeezy's
record on Hot one O seven nine Atlanta. I don't
know if you remember, but Hot one O seven nine
was a programming by the name Jerry Smoking Be.
Speaker 1 (33:04):
He was a cooler guy. He's the man. Was that
the guy you was conning with the Yankee? Uh No,
that's the other guy with the with the autograph so
full of ship?
Speaker 2 (33:14):
The guy was a Yankee fan mine and the motherfucker
you going to the office and be like your guy beck,
I just got.
Speaker 1 (33:22):
Motherfucking I said, I know some Yankees. To man, you
had the fake join I called, I called O g
one Yo. Caught that. We get him on the three way.
We got him.
Speaker 5 (33:33):
We got no autograph joint next week. That's all you
got to do to change people's lives. Man, he changed
a lot of So what happened with the b.
Speaker 1 (33:40):
M F when you got him at it?
Speaker 5 (33:41):
So what happened it was I think like a month
before when they first did Young Jeezy before he signed
a depth jam. They put a helicopter over the one
O seven nine Summer Jam and dropped like a million
dollars cash they did do. Yeah, they did that, man, Yes,
MF helicopter over the Atlanta So I'm a jam and
drop what they call it, what's it called Hot nine
(34:06):
Birthday batch?
Speaker 1 (34:07):
They did that, damn.
Speaker 5 (34:08):
And because Young Jeezy was affiliated signed to the board,
they said, Yo, we couldn't do that, so we had
to go back in redo his record, reintroduce him and
then and then we got his record crack it. But
then that's what BMF was in Miami and your man
Meat came up to me, So how much you make?
I said, I don't know. Probably at that time, like
maybe one fifty two hundred a year, you know that's it.
(34:31):
I said, well, you know radio program, I said, I
got down in my pocket. So he pulls it out
and he goes, yo, I need you to get my
guys record on the radio. What's the other got blue dvention?
Speaker 1 (34:44):
Yeah?
Speaker 5 (34:45):
But then I was like, yo, bro, I can't take that.
I said, I'm contractedly body to death jam I don't
want to get caught up in that. You know what
I'm saying.
Speaker 1 (34:52):
But in my mind I knew golf of bit something
go bas I'm going back and get that too. Listen
never said gosh damn, he said my fuck. You know,
I started, yo, Ronnie.
Speaker 2 (35:03):
I started in the streets, so I understood the Lord
and Rico and all that. They kept calling me callidin
almost like yo, these guys, the BMF want to give
you a whole lot.
Speaker 1 (35:13):
Of cash for you to do. I was like, nah,
I'm okay. Guys. By the way, it was like yo.
Speaker 2 (35:18):
But they got it by the mountains and they want
to lean back number one.
Speaker 1 (35:23):
They trying to get the feature for the stupid bag.
I'm like, yo, I can't do it.
Speaker 2 (35:27):
The number kept going up and they were relentless. I
thought they was going to jail or they was the
Feds of something.
Speaker 1 (35:33):
They sick.
Speaker 2 (35:33):
Look there's a girl, and I might be talking too much,
but in every hood or steak or whatever, there's a
girl that's like Ginger from Casino. She was just born
beautiful in Miami. They knew Trina was going to be
the one from high school. I was in jail in Miami.
They were telling me in high school, the NFL niggas
(35:55):
was pulling up, like can I highlight Trina? They heard
about them, right, So this girls like that. Everywhere there's
a girl I knew, and she she used to fuck
with every kingpin you ever thought of in the history
of man. You come in New York and you just
mentioned the name. She had them lined up. She says
she met them and they knew who she was because
(36:15):
she's such a legend. And she said she went in
the house and seeing so much money in Atlanta that
she ran to the airport and got the fuck out
of it. She got skipped. The girl who dates her
job is to date every king pin ever lived in
the history of big time, walked in the crypt and
seen so much money that she got scared.
Speaker 1 (36:37):
They ran to the airport. Yeah, don't fuck she's a
bad bitch. What you want me to tell you?
Speaker 4 (36:44):
You know?
Speaker 1 (36:45):
You know these girls? You know? Oh you don't.
Speaker 2 (36:51):
There's a girl in every state. There's a girl in
every set. Look, they accuse that one girl getting a
homeboy to Calltael Nigga murder. What's the ma choke? Some
bad bitch and Gates niggas like that, and they followed
that lined them up. This is what you know historically
we have always had this in the hood. I'm just
telling you about the girl that you know everyone heard,
(37:14):
Oh poor boy George h.
Speaker 1 (37:17):
Throwing the name.
Speaker 2 (37:18):
She ran the fuck out that crib. It was so
much money in it. He was like, yo, let me
just show you one of the cris It was Mountain
Ship to the Moor. She was like, oh no, he's
they're making a special jail for these guys.
Speaker 1 (37:31):
I'm out of here. It's right out of it. And
that's a specialty. Is funny? Now these guys what these guys?
He was staying there, but she got out of niggas
was but you was all in that, right.
Speaker 2 (37:45):
You told me one day you went to sleep in
the house and there was just machine guns and everything.
Speaker 5 (37:49):
So me and a Shawna who got out of shot.
She's marketing genius. So we have to fly Eli. He
was like, yo, you gotta get on the plane and
you got to go to Atlanta. Young Jeezu's gonna meet
with them the Govers project. So we get there about
thirty cars pick us up. Everybody's driving their own car,
(38:09):
thirty black cars corvettes, beamers, benses, everything. They pick us
up at the airport. So then we go to a
very affluent part of Georgia whatever. It's like the suburbs.
So there's like four or five big houses in a
cul de sack. One is like one of the guys
stayed for Atlanta Hawks. One was a surgeon and the
other one was young Jeezy's house had to be like
(38:29):
twenty five thousand square feet house in the coulda sack.
We get in there, there's no furniture when I tell you,
there's not a piece of furniture in this whole luxury
house whatsoever. It's mattresses all over the place, no mattress
covers or nothing. And Ar fifteen's machine gun shotguns all
leading up in the corner of every room in the joint.
(38:50):
So we're like, damn we In the right rib, there's
two heavy set, beautiful black women maybe about four hundred
pounds each or heavy set big girls.
Speaker 1 (38:58):
When that's a little bit more than heavy.
Speaker 5 (39:04):
When I tell you they wearing the fish net, yeah, no,
they were cooking the best soul food we ever had
in our live hands down. Like they were there to
cook for us. Shawna's crying like she wants to go home.
She's like, do you see only guns around the house.
Is like, there's no furniture and beds all over the place.
I say, yeah, this is where we at ho Wourld. Later,
(39:26):
young Jeezy comes down. We don't understand the word he's
saying because he was speaking so heavy, like with a
Southern accent. But that's where Shawna and I saw him.
You had a black shirt. He had the longest, biggest
diamond chain I had ever seen. With the Snowman ship,
I think the peace total was one hundred and sixty
seven caps and then the diamond chain was how many
(39:48):
of the cars. That's how Shawna got East to make
the Snowman Tea was off of that that piece before
the labs there was.
Speaker 1 (39:59):
To get those.
Speaker 2 (40:01):
From the era of we won't wear labs. Nobody I
got my fan kids, Yeah we don't. We can't do that,
not us. But I'm just saying, just saying, Ronnie, you
just built the facility. Man, tell us about the place
you built. H I said, my god, James over there,
(40:24):
he said, Man, this place is so beautiful, the new
one you built, like the Members Club.
Speaker 1 (40:29):
It's called Kids Ivy.
Speaker 4 (40:30):
It's a health and wellness spa paddle courts, gym, and
then there's this beautiful dining room.
Speaker 1 (40:38):
So it's like the future.
Speaker 4 (40:39):
There's a lot of a lot of memberships, a lot
of membership clubs that opened up in New York, but
a lot of them are competing against each other doing
the same things. It's just basically like a restaurant that
kind of turns into like a supper club, turns into like,
you know, kind of like a night out type of thing.
But I wanted to take a different approach as I'm
getting old and I'm looking at what people are going
(41:03):
to eventually do in the next three to five years.
I think health and wellness is like you see kiss
doing pull ups and shit, like I'm inspiring me to
be fit, you know what I mean, Like my man
is looking crazy like and and my point is that's
where I think it's going. So I wanted to bring Airwan,
which is my favorite juice bar out of LA and
(41:25):
everybody's favorite juice bar out of LA. I wanted to
bring them to New York. And Giorgio Armani before he passed,
I showed him the project and he loved it and
he wanted to be a part of it. It's actually
a Georgia RMANI spa in the space and I have
an airwon juice bar and then the paddle courts.
Speaker 1 (41:45):
I do some creative work for Wilson for a long time.
Speaker 4 (41:47):
So in the basketball and tennis Moore they're heavy into
racket sports, and uh, they're the number one player in paddle.
So I wanted to I wanted to bring them on
board and work on. What got me excited about it
was three years ago. I went to Miami and I
got introduced to the sport by a gentleman paddle. So
(42:10):
paddle is a relatively new sport in the States. But
this guy, his name is Wayne Boych, he brought the
sport in Miami. He brought the sport over. So he
was the first one in the States to really like
build a court. And he was like flying in like
pros to teach his friends so he could play with
his friends and ship and he built He built an
incredible like a bunch of a bunch of courts by
(42:33):
the seaport right it's called Seaplane, you know where that is.
So I was there for the season and my friend
put me in touch with him. Actually, my partner, Michael
Carey put me in touch with.
Speaker 2 (42:44):
This is Billy Ship sport. He brought in instructor and
then league. He said, it was the season.
Speaker 1 (42:54):
It was great. It was flying down for the season.
That's so I was there for that. I was in
Miami for the season. I'm saying.
Speaker 4 (43:00):
My wife is from out there, so when it gets cold,
she likes to go out there. And this is like
when I had one girl, she was two years old
at the time.
Speaker 1 (43:08):
Mayo is two. I was out there for the winter and.
Speaker 4 (43:12):
We were looking at opening Miami Design District at the time,
so I was there also designing and building up the.
Speaker 1 (43:18):
Store, and I was playing paddle every day.
Speaker 4 (43:22):
And what I realized was that people that were coming
in and playing, they didn't really know what to wear
because you sweat a lot in the sports, so you're
not wearing like tennis gear. It wasn't really like an
identity for the sport. The only place that existed was
in Miami at the time. It was like really small,
but I saw the potential of what this is, what
this was going to do. So my idea was like, hey,
(43:42):
like maybe I can be a part of what the
sport feels and looks like, like shape the identity of
the sport, you know. So that's that's where the idea
was birthed for Ivy and giving it the aesthetic of
what kith Ivy looks like. So if people were playing
in like vintage teas and basketball shorts to play paddle
and they didn't know what chose to wear, it was
(44:03):
kind of it was so new that they didn't know
where to turn to where the product. So I was like, Yo,
if I could be a part of shaping what the
sport looks like, that's really exciting to me because it's new.
So that's when I put the idea together of what
the space would look like with the apparel and the
collection would look like. And ki Ivy in my mind
that day became a brand, you know, and then I
started building on it from there. It took it took
(44:25):
a year to design the space and then two years
to physically build the space.
Speaker 1 (44:29):
Yo, bro.
Speaker 5 (44:29):
And you like to eat food, God, your rated the
whole menual self. And when I tell you the fucking
food is phenomenal, it's phenomenal. No, I'm coming, I'm damn.
Speaker 2 (44:38):
I used to run into Rannee in Miami, someone shitty,
remember that phenomenon.
Speaker 10 (44:42):
Remember they give you the squeeze bottle with the sandwich.
And I used to run into Ronnie somewech shitty. Yeah,
I didn't even know he was the boss. So one
day I'm chilling with it. He was like, you know,
I don't GIF, and I'm like, yo, I know you
from fucking He's like, nah, I'm the boss.
Speaker 1 (45:02):
I was like wow. And to see you grow with
that like us, you know.
Speaker 2 (45:07):
I was just saying in another episode that I can't
even believe that I sit courtside at the Nick game
because we used to sit up a deck. I used
to scalp tickets in Madison Square, Gold, So I always
say a big prayer when I sit there, like I
can't believe it. And so somebody like you a local
(45:27):
kid from Queens who actually took over the next of parrel.
Speaker 1 (45:32):
That's great.
Speaker 4 (45:32):
How did that even happen? Like, just tell me, how
did you confront them or they confronted you? What happened
back back like seven years ago? They reached out to
me to design their city edition uniform. That was the
I don't know if you remember it was. It was
black with like an a gradient token and it said
the City Never Sleeps. It was the City Never Sleeps
(45:55):
jersey and short. So we designed the whole kit and
it was creating a new identity for a new team,
and it was when the Knicks were not playing well.
I've been a fucking die hard fan since day one though,
like die hard fan, me and my dad both. When
I first designed that jersey, I built a relationship at
the time with this guy Andy, who introduced me to gym.
Speaker 1 (46:17):
Yeah, and he's and he's a good dude.
Speaker 4 (46:19):
And he introduced me to Gym and I started working
on the season the next season's jersey, and and he
was like, yo, Like, I think that there's an opportunity
here for us to do more, Like we should we
should connect and like kind of partner on the next level,
Like what's the next version of this? And I put
(46:39):
together a plan for how Kith could partner with the
NBA to work on next product and then have a
space in the garden that would sell it.
Speaker 1 (46:49):
You know.
Speaker 4 (46:49):
We used the City Edition uniform and the concept of
the uniform to kind of lead the way for the
collection and the capsule that we would build every season
and then we did that every sea every season since then,
and became the creative director of the Knicks. Like I
think that was like three years ago. And I meet
with the teams and they show me. I meet with
their creative team. They're very talented, and you know, I
(47:13):
give I give feedback on the aesthetic of what they
look like visually digitally and some stuff in the garden collateral,
so like some of the t's or the products that
they make in the garden. But it's it's been an
incredible partnership. I feel like when I first started working
with them, it was hard to get team product on
(47:36):
like beautiful garments, you know what I'm saying. So like
usually like you'd buy a T shirt or like what
people would consider fan merch and like a jersey or
a T shirt or a sweatshirt, but nobody was really
spending the time designing a collection the way you would
if you were to design like a real.
Speaker 1 (47:52):
Fashion collection, you know.
Speaker 4 (47:54):
So we applied the fabrics that we used for the
kid collections and like all of the all of the
work that we do, whether it's you know, fabric development
or construction. When you get the fabric from I work
with fifty five factories globally.
Speaker 1 (48:09):
So we work with and mill. Do you go and
you feel it stuff like that?
Speaker 4 (48:13):
Yeah, you work with different like fat fabric mills. No,
that's a good question. It's a good question to understand
where the fabrics come from. There are fabric mills like factories.
All they do is make fabric and the type of fabric.
So there would be a mill, for example, and specializes
in woven's like the shirt that you're wearing, and I'll
see they'll show nylon this.
Speaker 1 (48:33):
Yeah, woven. So but that was an excellent question. I
was about to ask you still woven by the way, Okay,
yeah tell me.
Speaker 2 (48:41):
Yeah, I know, but I thought you can you mean
woven like this ship should now used to make all
the time that they work.
Speaker 1 (48:50):
That's like you're talking about like a knit, like a knit.
Speaker 2 (48:53):
They're the only ones who had that fabric in the world,
and then all the brands started getting it.
Speaker 1 (48:58):
How did that? How did they have that ship on
lot kiss? I'm asking you know, I'm acting some real ship. Yeah,
I mean soon's I'm trying to tell you.
Speaker 4 (49:13):
For every different type of fabric that you like, like
your denim shorts for example.
Speaker 1 (49:17):
Yeah, I mean this is it. Yeah, it's just now happen.
Remember that the only one who had this fabric? Yeah?
How did they monopolize this? Now? Everybody got it right?
I mean I know, Sorry, I don't mean it like that.
Speaker 3 (49:42):
Joe and Jada Show dot com. We got new merch
fresh off the presents. Go get it big out of
Big Joe and Jaden's show dot tim.
Speaker 1 (49:54):
You can get the little Cold for a T shirt
with the hoodies.
Speaker 2 (49:58):
It's my favorite, right there, I need an extra oh
showing jadashow dot com.
Speaker 1 (50:02):
Go there and get it.
Speaker 4 (50:11):
Take your shorts, for example, like your denim that is
they'll be that's done.
Speaker 1 (50:16):
I'm giving them a fabric so they can't steer me
in the other direction, you know what I mean. So
like like so I already just told myself I'm not
gonna say there's.
Speaker 4 (50:25):
Like a denim mill, right, so like they'll they'll specialize
maybe in other things too. But if there, if there's
a mill that specializes in denim, you're gonna see so
many different types of denim and washes. So like the
short that you're wearing, it starts off like a deeper indigo,
like a dark blue, and then they wash it to
that wash specifically. So the designer that's designing that short,
(50:47):
they're saying, like, okay, they're telling the mill, I want
to see a couple of washes in this variance, and
they'll they'll reference a photo or they'll reference a garment
to that exact wash or to something similar, and then
the mill will make you like ten different fabric looms
or like you know, they're giving you basically wash tubes
of different different washes and you get to pick one
(51:08):
and then you design. You design a pant or design
a garment, and you send it in to a different
factory after you buy the fabric from that factory. Or
if it's a vertical factory, they could do both. They
can make them. They can make the denim and also
produce the short. But typically we're buying, we're nominated. It's
called nominating fabrics from one mill and then shipping over
that fabric to a factory that would construct the garment.
Speaker 1 (51:31):
Right. So I don't know why we got into that,
but not very important because it is we see a
god from Queens.
Speaker 2 (51:40):
I have no clothing line doing all types of ship
and then I don't know, I've never had an idea
I don't know. If you walk around the Philippines, Korea
factories and water you want.
Speaker 1 (51:52):
I don't know. Now, you're not far off. The factories
are all over the world. Frank Lucas pause.
Speaker 2 (51:57):
He rad it, but I'm saying, well, he went over
there got that blue magic, right, like, that's that's how
I look at it.
Speaker 1 (52:07):
When it comes to like he pulls the rating.
Speaker 2 (52:09):
I don't know, but no, you're not supposed to add
any moment, big up a rat for nothing now of course,
but you know it was kind of like innovative when
he went out there to get that blue magic, like
you know, coming from hallm doing that. So what I'm
saying to you is that, Okay, I get it. You
(52:33):
don't have a reason why Chanell had a lock on
that fabric for I mean, that's that's the aesthetic.
Speaker 4 (52:39):
Like they have a look to their specific weave that
makes it their identity, you know what I'm saying. So
like and and they're not the only they're not the
only brand that can make it. It's not I don't
think it's proprietary, so other brands can go and do it.
But typically when you create an identity for for the brand,
other brands they know they're going to be knocking you
off when they put it out. Yeah, because it's so
(53:00):
visually identifiable, you know what I'm saying.
Speaker 2 (53:03):
But that's the basically big problem we had in New York,
Like something got hot, they'll just knock your ship.
Speaker 4 (53:09):
At the purple the purple bape camo. Back when fucking
Lil Wayne was wearing it, that was in every you know.
But what I'm trying to say is like nobody at
that time or still till today, I would say, was
lending that lens of real fashion for team product and
(53:30):
the next the Knixt. To me, like that mark, the
New York Knicks mark is to me the most culturally
relevant brand in the world in terms of a team,
in terms of a team's IP. So my goal was
to make that more of like a global presence and
like have a global presence because I have stores obviously
in Japan and Korea and Paris and London, and bring
(53:54):
that Knix product to those parts of the world where
they could start to see the Necks as a brand
and not only as a team.
Speaker 2 (54:00):
You know, when you go in there, do they know
you're the boss in the store? London just pop up
on a Sunday. Don't tell nobody you walk in they
know mis Ronnie. Yeah, yeah, of course I go on
my store.
Speaker 1 (54:12):
They don't. We got Dominican girls. They don't know who
the halfe is.
Speaker 6 (54:16):
No.
Speaker 1 (54:16):
I swear to God, I walking there in the bitchack
like they probably that's because they probably thought, you what
beck us tell one of the gods one in there?
Like four or five times she was. I said, Yo,
you know I'm the boss, right, No? I know you
the half fair. I was like, damn, you don't even
(54:38):
know I'm all half fay. Like what's going on in
the juice ball and white planes? Did the lady don't know?
You don't know you're the boys better when they don't
know you. It's better. Wait a minute, give me the
fucking kids to the basket. You gotta be a paying
customer to get a kid to the bathroom. Kiss, come on.
Speaker 11 (54:59):
But I don't like to go in there and dragma dumb.
I like being a boss did on them. How about stores?
I could give you an idea.
Speaker 2 (55:10):
Well, I'm giving the whole America there, but you could
do a fucking TV show on stores.
Speaker 1 (55:15):
Not reality is scripted on stores because we got we
got one guy. His wife come in.
Speaker 4 (55:20):
She's crazy Dominican and she talked to me. She talked
to girl girl blacking in in. She goes, taking your son, you're.
Speaker 1 (55:31):
Free boss, this and that.
Speaker 2 (55:35):
So I'm confused. One billion person. I would have bet
my whole life. The girl was black. She turned and said, oh,
your second to so boss. I was like, oh ship
she Dominican, What the fuck go with all that? But
she went up in there telling the girl. You know
the girl. She was like, Yo, my husband's the manager here.
You watch your fucking self. She went to every store
(55:59):
on that block and introduced the stuff. She went to
the pedicure store, everywhere.
Speaker 6 (56:03):
I am.
Speaker 1 (56:04):
I'm a buster that I know where you're going.
Speaker 5 (56:09):
What you're saying with him, it's kind of ill because
it's spending so much time with him on these trips
and seeing how his mind works and how he develops.
Each and every piece of the store that he puts
his mind to is different. It's like an architectural digest
type of thing that he can save thousand percent.
Speaker 2 (56:27):
Tell you something, my mentor pastway, his name is Jay alright,
and the super billionaire. He taught me a lot about business.
And he would always say everybody could start something, but
they can't see it through him. And so that's why
I'm like so intrigued in your story because I know
you're like from farm to table.
Speaker 1 (56:48):
You know what I'm saying you eighteen hundred follows to
give him some represent hundred please perhaps some sort of
have some heat? Yo, congratulations, you're learning my nipples? That
(57:08):
fabric that yeah, right episode Boo's Entertainment.
Speaker 3 (57:27):
Yeah, all the real ones out there keeping it eighteen hundred.
Speaker 2 (57:33):
What new surprises we have? Uh coming from you soon?
Because you're always up to something.
Speaker 1 (57:40):
Actually, right behind me, I actually have a surprise for you.
Brought some for you today. You know what I mean?
Speaker 3 (57:45):
What is this?
Speaker 2 (57:46):
Numbers in my pocket? You know, whenever Ronnie got a surprise,
he never missed.
Speaker 1 (57:51):
Thanks.
Speaker 2 (57:51):
One thing I'm gonna say about you, Ronnie, is you
never missed. I've never seen nothing whack from Ronnie.
Speaker 1 (57:57):
Kiff never ever, that is hard to say.
Speaker 2 (58:00):
Sometimes you got your model over there, beck fucking border
by y'all?
Speaker 1 (58:04):
What was what?
Speaker 4 (58:10):
Yeah?
Speaker 5 (58:10):
He took us to the Japanese version of asking you
understand the second?
Speaker 4 (58:16):
But every every time I see uh, I see Joey
at the games. He's like, Yo, your model, Becks begetting
that ship first, get it first, Like not for you,
get it first? I kiss kids said, he get it.
Beck's getting first. And it looks great on him.
Speaker 1 (58:34):
It does, thank you. It looks straight man vintage. By
the way. See he's running surprised. My man pulled up.
I don't even remember that shirt.
Speaker 2 (58:43):
So Kiff set listen the whole thing about Beck said,
yourself self made, and and you worked for everything you got. Damn,
I've seen that. Wait ship listen, listen. Look at your
man over here, you number fiend. He want them steakers bad.
There's two different shoes here. So me and you share
(59:06):
the same love for this colorway, for the linens, and yeah,
that's my favorite sneaker.
Speaker 1 (59:12):
Right. And I've seen you. I've seen you say that.
Speaker 4 (59:14):
And when I opened up the first South Each store, right,
I put out the Linen air Force ones that brought
them back, I remember, And I had Fatura he did
the artwork on that clear box.
Speaker 1 (59:26):
And then Fetura did this piece for the window that
was in the Linen colorway. It was incredible. And you
were there. I went in there, you went in there.
Speaker 4 (59:33):
You picked them up and you had a combo about
that and this is by far my favorite, my favorite
air force.
Speaker 1 (59:39):
So so a lot of people don't know this.
Speaker 4 (59:47):
Last year, we launched our first collection for kids, and
it was and you know kids, they go up to
a boy seven, so it's really fair for kids and
moms or k girls girls up to a men's seven,
which is like a woman's eight and a half or nine.
We partnered with Nike on this like kid story because
(01:00:08):
at the time when I was making this deal, my daughter,
my first girl, Maya, she was young and I wanted
to work on product for her that would be like
for her child like for her entire childhood. I wanted
to buy her full size run so she could grow
into the shit, you know. So he worked on some
of my favorite products that I wanted to see through her,
you know. And I wanted to make a seated run
(01:00:30):
and put the kids first instead of the adults getting it.
And then I wanted to put the kids first so
the kids got something the adults didn't. And then I
made a seated run of thirty six pairs per these products,
these air Maxes, these air Forces. I made thirty six
pairs for dads and moms to get seated so that
their kids and their parents can fly together. But for
(01:00:54):
my friends, you know, I wanted to keep something that
were just for the kids so that the adults like,
let's say, I'm a dad, right, I'm seeing this product
that I can't get and it's ill happens to you
all the time because you say sometimes that girls get
the best, girls.
Speaker 1 (01:01:07):
Get the best. Let's Spike lead them new jorts.
Speaker 4 (01:01:09):
He got his girls, right, can you imagine, like like
he should on this level, but you can't get them.
So you get him for your kid. You live through
your kids. That was the concept behind like making this
partnership for kids, but we made thirty six pairs for adults.
Speaker 1 (01:01:24):
And I know Father's Day is coming up. Oh god, yo,
my kids was like, good luck, We're getting you some
socks and some ship. Oh yeah, how do you like
toast you? And butter?
Speaker 12 (01:01:37):
Like yeah, so yo, this is the oh I see
that different kind of linen. Whoa, I see that come off?
Speaker 13 (01:01:48):
So this is the unlinen, right, So unlinen, it's the unlinen.
Oh shit, honey, you get it, man, that's for you.
Speaker 4 (01:01:59):
Joey, what the fuck your running and then hold on
and then for and then for Eric and then for kiss.
Speaker 1 (01:02:10):
C m W can I can I see it first?
And then for kiss? We did? We did a linen
a linen ninety five? What is this? Numbers in your pocket?
Speaker 5 (01:02:29):
Oh?
Speaker 1 (01:02:30):
Fuck wow?
Speaker 5 (01:02:32):
So I want to in turn on the show once
a month, just the last man may know.
Speaker 1 (01:02:38):
You see that Jesus Mayor is sneak of impresario. How
stupid steps in the frame. Your Mayor is in the
fucking fr ship. Let me see those.
Speaker 8 (01:02:55):
Those nikep We used to play with them. We made
a hot top one. We made a different sounds. Me
and Joe used to mess around with him. He's a
beautiful Yeah. Did you see looking at inside of you thing?
Speaker 1 (01:03:08):
Kids? You didn't see? Look look look.
Speaker 8 (01:03:15):
You did it brother, congratulations Jesus pheno.
Speaker 1 (01:03:18):
Well I did well, I did do it with the
on the inside. But but this is a different. It
was a ridiculous. I know, but that's but that's but
this is what this is. This is you know for sorry,
I'm sick right now. You're running what I got him?
In a man? You don't never see no ship like
(01:03:45):
the is it kind of ships? I just go downstairs
and keep looking like hundreds everybody. Let's go ask the
tumble the tumble letter on the you not get that
head fake, get that fay shot.
Speaker 3 (01:04:06):
Block blocks shor man, don't do that to them.
Speaker 1 (01:04:14):
I'm not suspect because I know you know how to
break it. You break that down.
Speaker 2 (01:04:18):
I mean, sick right now, sick, sick right now. Don't
tell you, but don't get that nigga one of them.
My things like, is the hydrated you might be Look
(01:04:39):
at this ship says kids.
Speaker 1 (01:04:40):
Have you ever seen that? Yo?
Speaker 3 (01:04:44):
Cheers fire, the more successful, health, more creating, more blessings.
Speaker 1 (01:04:52):
And I want to speak to something. I don't care
if this ends up making it. This is gonna make it. Yo.
Speaker 4 (01:04:58):
I grew up like it's just some crazy shit because
you say, you know, I can't believe I'm on the
floor at a Nick game. You know, like the first
game I ever went to, David had season David z
he had teasing tickets to the to the next.
Speaker 1 (01:05:13):
My first game I ever went to it was a
was a finals game against Houston. That was my first
game in ninety four. I was twelve. Ended up losing
that game, but it was a big gap between then
and the next time I was able to go to
any game and where I would sit.
Speaker 4 (01:05:28):
You know what I'm saying and now going and doing
what I'm doing with the Knicks is is far fetched
and and very unlikely. Growing up the way I did.
I grew up in Jamakers Wings close to one Siday
ninth and hillside the car Dozer, Shopper card dos and
thanks for coming and doing that.
Speaker 1 (01:05:44):
You know, the coach is my man and I love coach.
He won. That was he wants He's a g That
was far fetched. But what's more far fetched than that
is me sitting here.
Speaker 4 (01:05:58):
What's more far fetched than working with What's more far
fetched than you know, all these stories and everything that
I'm able to do that I'm so blessed to be
able to do, is sitting here with you guys. That's
that's what's more far fetched. Because you know, when John
Blaze came out, like I remember, like I remember the
feeling of where I was when you know, when Kiss
(01:06:20):
the Game Goodbye came out like that was that that
music raised me? And it's what I'm saying, so like
the feeling that that gave me is a part of
who I am. It's in my fucking blood.
Speaker 1 (01:06:32):
You know what I'm saying. And here's some questions for
you around They usually do that my guests.
Speaker 4 (01:06:40):
How does it How does it feel rapping now? How
does it feel rapping after the show, after the success
of this show and after.
Speaker 1 (01:06:47):
Being you know, be honest with you when you when
when you gravitate towards success. You know what I'm saying.
Speaker 2 (01:06:54):
When you're on a plane with Timothy shallow Man and
Ben still you feeling like that all this shit going
on and you winning and we got number one shows
and we're doing great financially.
Speaker 1 (01:07:11):
By the way.
Speaker 2 (01:07:12):
Don know, By the way, that's the main thing for me.
The worst feeling for me is being broke, and I
went that. I went broke after being rich. I know
that stomach, you know, it's like a fucking you ever
been in a bakery. My father was a baker. My
uncle no bakery. You ever see how doas made? You
(01:07:35):
ever see how dough is made? You know they got
a machine that go like this to the flower.
Speaker 1 (01:07:39):
To the dough.
Speaker 2 (01:07:40):
That's how your stomach feel when you going to baking machine.
Speaker 1 (01:07:45):
That ship, yo, the dough machine.
Speaker 2 (01:07:47):
If you're a baker, you got a baker in your family,
the dough machine. Your stomach goes like that when they
rob your shit or you go broke. Let me tell you,
I never want to fill out again. And when you
got success and you getting money and you doing it
at a high level, it brings that type of music.
Speaker 1 (01:08:05):
You know what I'm saying.
Speaker 2 (01:08:06):
And what's been happening a lot lately, right, So a
lot of times you've been asking yourself for real because
you like me. It's this loyalty worth it, right, So
we live off of you know, TS. The brand of
TS is based off lawyers code. Man, It's like a domino.
I dare you to hit the chef. He'll tell you.
(01:08:28):
They all coming the lady to work in the house,
to stab you on the kneecap on the way out.
Speaker 1 (01:08:33):
They all coming for TS. Right.
Speaker 2 (01:08:36):
And so I've been so lawyer to people. You know
what happened to me? And I'm gonna tell you, huh
that was a funny. No, no, no, I'm saying I've
been so lawyer to people. You know what I mean
that Finally it's in my face now saying yo, thank you.
Like the other day I got thrown out of Cleveland.
I bought courtside tickets. This is a real story. They
(01:08:59):
threw me out of Cleveland. Mister Dolan heard that shit.
It said, if we have a game five, I promise
you you I'm gonna put the owner of Cleveland upper deck.
He said, they don't do that tomorrow. But he's seen
me for thirty years being lawyer, and thank god I've been.
I've been right now.
Speaker 1 (01:09:16):
This is a level. This is a layer.
Speaker 2 (01:09:19):
Think of a fucking you ever been to il Molinos
where they cut the fucking.
Speaker 1 (01:09:23):
Orange and a million slices and shit, it's a layer
of my life. Just showing me. Yo, you've always been loyal,
So I'm gonna stick by you and that I go.
I called you and told you that the other day.
Speaker 4 (01:09:34):
But I've experienced that with you too, because when I
called you for the kids for the arts in my
old high school when they rebuild, you know, they were
getting money to rebuild parts of the high school, and
I called you to come in and perform for the kids.
Speaker 1 (01:09:49):
Yo, you didn't even ask me anything. I can't.
Speaker 4 (01:09:52):
You didn't even ask me a fucking question when and
I was like, yo, it's in two weeks on a Thursday,
Like I'm there.
Speaker 2 (01:09:58):
But let me tell you something. Monnie and I and paused.
I don't want to suck you off like that. But
when I tell you, whoa pause it to death, you're super.
(01:10:20):
He put a flag in his box, sleeper. Put a
flag in the box of the sleeper, Ronny. When I
call you, when I call you, the don called Leoni
the fashion, I mean it. When I say to you
he did, don't call Leoni the Fashion. I fucking mean it.
(01:10:43):
I see you, all star. That's my man thing. I
thought about that, you know how? You know how didn't
have brother man on Martin. That's your man thing? That
from the joe Ja. That's stupid, crazy y.
Speaker 1 (01:11:00):
Can we bleep that? I don't even play. He's gotta
leave it. That was crazy. I gotta leaves I gotta
leave it, gotta leave it. He's running. What I'm saying
is you the don of this ship. Man.
Speaker 2 (01:11:18):
Salute you, brother, We salute you, and very important to
salute you everywhere, you know, because a lot of people
they take their compliments and they do it privately. I
don't like those guys who will compliment you privately or
won't tell you in front of people.
Speaker 1 (01:11:34):
One day, like y'all kids living in the world of that,
the sucking ship. I don't do that.
Speaker 2 (01:11:39):
I see him in the middle of anywhere I go,
Dee don Coleoni fashion, that's my ship.
Speaker 4 (01:11:46):
You've been saying anywhere else here, I even saying, I
don't give.
Speaker 2 (01:11:49):
You wherever he's at the door. They're like much sticky
here against us and ship. They're like yo Joe, crack
me figuring them up.
Speaker 1 (01:11:56):
Check this out. This ain't that. That ain't this. Rocky
kiss makes some noise for guests. Roddy and back out.
Kiss other baby, go running with my MX. He just
told me with her by
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Colin Cowherd
Jason McIntyre
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