January 3, 2026 • 38 mins
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Speaker 1 (00:00):
And welcome to Cindy Stumbo chop his nails on WBZ
News Radio. Okay, who's our guest tonight in the studio.
You know, Wendy. Wendy has the last name. We go
by Wendy Wendy. That's your stage name, right, Stalin or
is that real?
Speaker 2 (00:13):
Darland? Yes?
Speaker 1 (00:15):
Is that stage name? Or is that your name?
Speaker 2 (00:17):
Born born with the star and my name born with it?
Speaker 1 (00:20):
Okay, there you go. Yeah, Actually, Sammy, I met somebody
recently that Wendy went to camp with. So you must
have went to camp up in New York or Maine somewhere.
Speaker 2 (00:27):
No, yeah, Maine, well camp a triple A camp.
Speaker 3 (00:32):
Really we played you in sports. I went to Viga,
all right.
Speaker 2 (00:36):
You guys were great at tennis a youwhere?
Speaker 1 (00:39):
So I won't ask how Wendy is. But Sammy's thirty seven,
so you can. You guys can run the numbers your selves. Okay. So, yeah,
I met Sammy recently that said they went to camp
with you. Anyways. And by the way, when Sammy's a
friend of mine, don't have a knock a friend of mine,
because I'm coming at you right.
Speaker 2 (00:53):
So I'm extremely loyal, loyal to the core.
Speaker 1 (01:00):
It's just something you're born with. Okay, Wendy, tell my
listener something about how did you get started? How did
Wendy Stalin become Wendy Stalin? I pronounced my eyes? Did
I pronounce my eyes on that one? Thank you? Thank you.
Speaker 2 (01:13):
I've been in the music business my whole life, but
I was discovered at fourteen years old by Maceo Parker.
I'm sure you guys have heard of James Brown. Well,
when James Brown went solo, his band stayed intact and
Maceo Parker became the lead singer, and he sounds just
like James Brown. And he pulled me up on stage
(01:37):
as a fourteen year old club hopping around New York, which,
of course I had my fake ID pretending that I
was eighteen, having back twenty one.
Speaker 1 (01:48):
Oh that was twenty one.
Speaker 2 (01:50):
Yeah, So basically I went in and I ended up
scatting on his stage because I'd been my whole life,
and it was written up in all the newspapers the
next day, and he got down on one knee and
put a bass string around his finger and said to me, Wendy,
(02:15):
will you please this from this day forward, you are
married to music, and from that day forward, I was
married to music. It was written up in all the
newspapers the next day, and I got gigs all around
New York. And that's how it all started for me.
Speaker 1 (02:31):
And then take us from the next phase. So you're
out there, you're in the music industry, and now you're
out looking for what talent or he just happened to
find step in it?
Speaker 2 (02:40):
No, no, I really was, you know, I got uh
The producer of the Rolling Stones came to me and said, Wendy,
I think you're the next big star. Let's get into
the studio together. I made some recordings and my Space
became the biggest thing at the time, and I went
to number one eight times on MySpace on their music charts,
(03:04):
and an agent said to me, Wendy, I would love
to shop you around me Dan, which is a huge
music conference. I got two record deals, one with Sony
and one with Universal. I took the one with Universal.
Speaker 1 (03:18):
When you were Sony, when Sony MADJNOFA was was that
with donnieina A, Tommy Matola back in the day, neither
Charlie Walk.
Speaker 2 (03:27):
This was actually out of Europe.
Speaker 1 (03:29):
So I started OK.
Speaker 2 (03:32):
So I was touring all throughout Europe and my song
was honored by the Songwriters Hall of Fame, and so
I was the only, you know, twenty five year olds
who was honored by the Songwriters Hall of Fame at
such a young age. So I came back to the
States after touring for a few years, and basically what
happened was I I got approached by lots of different
(03:56):
multi platinum producers who said to me, Wendy, we would
love for you to be our in house songwriter. And
I went with one who was huge working with people
like Beyonce, Jessica Simpson, Britney Spears, Whitney Huston, Will Smith,
Pink Shaka Khan, and we were writing all these songs.
I said, but all these people are already famous. I would
(04:19):
love to be able to find someone from scratch and
bring them to fame. And so he said, Okay, find
me a girl under the age of twenty five who
could be the female equivalent to the lead singer of
the Stroke, somebody who's edgy and bold you can't take
your eyes off of. And so I went to over
sixty shows looking for this person while we were writing
(04:43):
all this music for that artist. And I came back
with one girl. Her name was Stephanie Germanada, and we
turned her into a global billion dollar brand called Lady Gaga.
Speaker 1 (04:57):
And I know there's not a lot you can talk
about that because down different avenues, but you were pretty
much the one that stepped in and said, Okay, this
girl's got talent.
Speaker 2 (05:08):
Well not only that, we we we created the entire
you know, we created the brand with her and brought
a team of This was like my startup, so you know,
this included songwriting, This included you know, uh creating the name, uh,
(05:30):
getting the record deals. She was dropped getting the second
record deal.
Speaker 1 (05:35):
So he forgetting record deal. She was dropped, and then.
Speaker 2 (05:40):
It was dropped, and then we had to you know,
as a team. We got her the second record deal
and after or she was dropped. You know, it was
a really intense time because the music industry basically makes
it very difficult for you to re enter. And here
(06:01):
we were sitting on the first album, The Fame, which
got Billboard's Album of the Decade one hundred and eight
weeks on the charts at number one. I mean, she
is just a powerhouse. But it took years and a
lot of time.
Speaker 1 (06:21):
Devotion, made obviously the first album didn't do so great.
They went and dropped her, right the sales were wrong.
Speaker 2 (06:28):
They didn't they didn't release it. They sheltered her as
they shelter us as a text right off.
Speaker 1 (06:36):
They never put out the shelf the album Elli Read
Okay got it?
Speaker 2 (06:41):
Eli Read says it was the worst decision of his life,
and I would have to agree.
Speaker 1 (06:46):
So they didn't release the first album. So it wasn't
that she had failed. They just shelved her and then
she got picked up again. It was hot, yes, it was.
Speaker 2 (06:54):
It was the record label's fault completely. The album, like
I said, one hundred and eight weeks on the Billboard
charts and got Album of the decade and number two
on that list. Spent half the amount of weeks at
number one. So this was a huge the you know,
the biggest artist of the last twenty five years. We've
(07:16):
created a global brand.
Speaker 1 (07:18):
And then what happened at that point it was a
we and then a not we. It was we the
Fay it was.
Speaker 2 (07:26):
It was fantastic, but basically, you know, I went on
to right now. You know they called me many times, Okay,
Wendy continued to work with us, but when you get
a Billboard's Album of the Decade one hundred and eight
weeks at number one, you kind of want to leave
on a high and start to do what I'm doing now,
(07:47):
which is I've created an immersive streaming music streaming platform
that is going to be a huge competitor to Spotify
and is a complete ecosystem that takes all of the
steps over fifty seven functionalities that I created with this
(08:10):
tech guru who sold five tech companies for three point
two billion dollars, and we created this platform that is
going to revolutionize the music business completely.
Speaker 1 (08:25):
Okay, let me use it. Told that I thought we're
going to break. This is City Stumple one. Welcome back.
This is City Stumple. I'm here with Samantha to have
his nails on WBZ and we are here with Wendy
Stalin pick up where we left off. I'm sorry.
Speaker 2 (08:38):
So yeah. Music Soul is basically the next project that
I'm deeply involved in. I'm a co founder, and it
is going to be a one stop shop like the
Amazon for music, where artists are able to get tickets,
create podcasts, stream music, create all the engagement from social media,
(09:04):
you know, contests, meet and greets you know, have charities
and basically AI on the platform pairs each of the
artists with a brand, so that, for example, if you're
a brand new artist, you're automatically paired with a brand,
and the one hundred and fifty million opt in consumers
(09:26):
from S day Lauder can be driven to your profile
so that you automatically have an audience and it's all
automated for you. And instead of getting points zero zero
four cents per stream you know, Snoop Dogg got a
billion streams on Spotify, didn't matter, he made less than
forty five thousand dollars for a billion streams, Like, why
(09:50):
would anyone want to be in a business where great
performance no longer equals great rewards? So here's the ability
to you know, make real money because it's seven We
give our artists seventy percent of all streaming and programmatic
advertising revenues. So it's a big deal. It's going to
(10:12):
create a huge financial shift where people can actually make
money off of streaming content instead of just some you know,
point zero zero four, which is criminal in my opinion.
Speaker 1 (10:27):
So you've learned to pivot big time from what you
were used to doing into this new tech world.
Speaker 2 (10:35):
Well, it's not just pivoting. It's basically taking all the
experience I have from creating a global brand and automating
hit and making it accessible to artists everywhere, which just
hasn't been done before. You know, the record labels expect
you to come completely packaged, you know, with perfect songs,
(11:00):
perfect marketing, millions of followers, millions of streams. How are
you supposed to do that on your own? I learned
how to do that by building, you know, helping to
build Lady Gaga's career, and now I'm making it accessible
to everybody so that everyone has a real shot and
to also create a middle class within the music business.
(11:22):
In the same way that Uber Lift allowed people to,
you know, make money from driving their cars. Why can't
everybody do it? So now we're going to have a
solution for people to actually make money from music.
Speaker 1 (11:36):
I think it's funny. Next week we have a country
singer coming in that and again another person on my
social media right he was that what number three on
country the music charts got to number one and he
was number three, and I said, look, I want to
get you on my show. Immediately he finally hit number one,
and he did it all by himself, all self paid. Yeah, yeah,
(11:58):
I get it. I have to like literally hook you guys.
Speaker 2 (12:00):
Is definitely the exception to the rule. But even at
number one, like I said, you guy's been number one
a million times. How much is he getting paid for
number one? It's great to have the accolades, you know,
but you know, listen, I'm a songwriters you know, honored
by the Songwriters Hall of Fame, Grammy nominated, worked with
every artist across the board, you know, lots of the
(12:22):
biggest names in the world, opened for Jack White and
Cheryl Crow and you know, on the records with Nora Jones.
I mean, does that necessarily add up to money when
music streaming royalties is point zero zero four sense? Now,
building Lady Gaga from scratch, that was a different story. Clearly.
(12:43):
You know, there was a huge financial gain from that,
and so I wanted to be able to make that
financial gain accessible to millions of artists everywhere.
Speaker 1 (12:54):
So if you're just nobody, they can come onto that platform.
Is it again? Technology for free? So technology and me
we're not best friends, Okay, I like a dumb house.
Speaker 2 (13:05):
People like Instagram would disagree with you. I say, You've
got lots of followers on Instagram, very loyal followers.
Speaker 1 (13:14):
I think I think justop she didn't want to instagra.
The uason why I came on Instagram, Wendy was because
people were taking my houses off my websites and Smith
would say, Mom, your house is all over Instagram and
people taking credits for your work, whether it's Bathom's kitchens, whatever,
front elevations were, and I'm like, what are you talking
about this? How do you get those pictures? And then
(13:36):
I went on I'm like, dude, that's not your picture,
and some people were really polite and said, you know what,
you're right. We we took the credit, We're going to
give you the credit and reposted. And then you get
the idiots that go, that's mine, Okay, show me what's
behind that wall. And I'll show you what's behind that wall.
Speaker 2 (13:50):
Right.
Speaker 1 (13:50):
It's like, buddy, gets you get my picture off your page.
We had so many fights, Sam like, and then you
got Sidney Stumples talking to Sydney Stumples on Sidney Stumple liked.
Speaker 2 (14:00):
I have how many Wendy Starlin's are there? Across social media?
Speaker 1 (14:03):
There's like, but these people answer questions what kind of pain?
What that's And they give these people advice. It's not me.
I'm like people Google crazy, like go get your own identity,
leave me alone. Okay, exactly crazy, But Wendy normal. You're
also doing so much modeling too. Tell us what you're
doing in New York right now? What are you doing
(14:23):
in New York right now?
Speaker 2 (14:25):
Well, I just modeled in New York Fashion Week.
Speaker 1 (14:28):
Oh that's right, that's fashion week.
Speaker 2 (14:31):
So I've just modeled in a New York Fashion Week,
like a week ago or something. And now I'm speaking.
So music soul has so many facets to it with
charities and causes to also drive traffic and raise money
for charities and causes. So I am speaking, I was.
(14:54):
I'm speaking at the United Nations on Saturday in front
of the General Assembly about how music soul can really
enhance their initiatives and make raise money for them in
a fun and engaging way for people instead of people
just giving a handout. They can watch educational videos, they
(15:18):
can watch make streaming revenues in mailbox money in a
way that people are used to and enjoy, and they
have a whole ecosystem around it. So I'm here to
speak to the UN. I was inducted into the Council
of Global Change at the United Nations, which I'm really
excited about. And I'm also speaking at the Principal Business
(15:44):
Summit here, which is a really incredible you know, basically
a conference where Steve Forbes is speaking and the CEO
of Whole Foods and it's it's just a really incredible
place where there are a lot of big world leaders
(16:05):
and businessmen and women who are changing the world. And
so I'm speaking for thirty minutes about music soul here
as well.
Speaker 1 (16:13):
Very cool. So you grew up in the Northeast.
Speaker 2 (16:15):
Right, grew up here in New York City, love it okay?
Speaker 1 (16:20):
But you live on the West coast, right.
Speaker 2 (16:23):
I now live in Los Angeles. But to be frank,
I traveled two hundred days last year, so I'm usually
not anywhere for more than five days at a time.
It's been three years of extreme travel for me between modeling,
you know, Paris, Milan, London, New York, LA. You know,
(16:46):
it's all over the place.
Speaker 1 (16:48):
Did you think that girl that went to camp wife,
I think triple A. Who's going to become the woman
she became?
Speaker 2 (16:56):
Never in a million years, never in a million years.
I mean I had always has been singing. I was,
you know, the lead in the play or whatnot at
Summer Camp. But I never thought that. I certainly couldn't
have predicted that I really helped to build Lady Gaga
and discover and develop her from an unknown artist to
(17:18):
a billion dollar brand. I definitely couldn't have expected that
I would pair with the technologists to create something really
incredible for people to be able to monetize their careers.
I mean, it's become a really exciting and spontaneous journey.
Speaker 1 (17:39):
All that thought, I'll say, stumpo and listen to Toughest
Nails on WBZ News. Ratio will be right back and
welcome back to Toughest Nails on WBZ. Sammy I said,
Sammy opened us, bring us breaksh No.
Speaker 3 (17:51):
I lisn't in the mood.
Speaker 1 (17:52):
She doesn't like to go out or bring in, so
this is kind of I don't even think Samue knows
the story. So Wendy needs a beful house to shoot in.
That's how Wendy and I became friendily and started talking
on EI. We're following each other and she's like, Cindy,
I need a really cool house. I'm like, no problem,
So I'll put you with John Lyons and go meet John.
(18:12):
He'll be back in LA. I'm gonna give you his number.
Just set up. So you see how people can be
on social media and can become friends. Her and John
Lyons met, she did a shoot at John's house. John's
house was beautiful, correct.
Speaker 2 (18:26):
Gorgeous, gorgeous. Thank you so much. That was so wonderful
of you.
Speaker 1 (18:30):
So she just reached out. I said, I'll make it happen, right.
So that's again when people say, can people really become
friendly from social media? Yeah they can. It just takes
two people to make the effort right. Just can't be
one sided. It's one side on you know, get rid
of that person.
Speaker 2 (18:46):
I met my boyfriend through Instagram.
Speaker 1 (18:50):
Can't make that my book friend Chris.
Speaker 2 (18:52):
Boss with three and a half years later. I don't
know if you follow him. He's fantastic, but he was
a former FBI hostage negotiator. He's such an interesting human
being and uh yeah, we he messaged me on Instagram
and uh so, three and a half years later, you know.
Speaker 1 (19:11):
And did you trust U? Did you trust this dude
right from the beginning? As you go on don't know,
maybe as well.
Speaker 2 (19:16):
Okay, he told me that the first date was much
more like a cross examination. There was some some very
inaccurate things on Wikipedia about him at first, and you know,
it said he was a lot older than he was.
It said, you know, there were some some iffy things.
(19:38):
It said he was married, but that ended up being
his daughter in law, thank god. And so now, uh,
you know, I made him shure, I.
Speaker 1 (19:47):
See, I can see. I can see the happiness to
you through your pictures. We're all watching that, right. Pictures
tell when they say pictures tell a thousand stories. Your
eyes can tell it all. Your you can tell body language.
I can Anyways, then I look at some couples go,
oh that's so phony. Oh he's banging another broth. Oh
she's she not him. Oh yeah, this ain't working at all.
(20:08):
I don't know how I know these things. I sort
of go, I don't know how I know them, but
I always do know them. So what is the future
here for you?
Speaker 2 (20:14):
Now?
Speaker 1 (20:14):
What what we have? This company? You got partners in
this company or the founder?
Speaker 2 (20:18):
Yeah, I'm the co founder with Aris Percidis. We've got
our board and right now we're we're building this to
create you know, major disruption in the same way that
you know Spotify disrupted many years ago, and now we're
about to disrupt Spotify and create major change in you know,
(20:42):
the ecosystem for artists to be able to really extend
the life of their careers and make money off music
instead of being T shirt salesman. I mean that's basically
what you know artists are meant to be. Ah, you
know three ring circus over here with Okay, you got
to sell this many T shirts. You have to have
(21:02):
this many streams, You have to have this many followers
on social media. Social media has so much to do
with how much you engage with others and how many
times you're liking someone else's posts or commenting. You know,
you need the force behind you to be able to
provide that audience to provide the monetization tools.
Speaker 1 (21:24):
Necesdary, do you know anything about social god social audio?
Thank you, Cindy, I had a brain at a pause moment.
Do you know anything about social autosocial social audio? When
you actually get to talk, we talk to people. So
I want I want you to download when you get
(21:45):
a chance, this app called ge said, I don't have
Madi here to help me here. Chatter chatter social right
is I and I sit on the board of that one.
You think I would know all this stuff, but there's
so much going through my head right now. So we're
taking you through out a social I'll send you the
information I did. I sent you the invite to download
go back in your messages. Who's I got three phones?
(22:08):
What do I do with all these phones? Okay, so
there's questions in the box for Wendy. This is what
Chad's girlfriend learned to do last week.
Speaker 3 (22:18):
How much, if at all, has music sinking helped your
career and what are your thoughts about AI in the
industry and how it can benefit artists?
Speaker 2 (22:27):
Okay, well, music sinking has been a huge, a huge,
huge money maker for me in my career. And you know,
I'm I'm signed to a major publisher and so like,
my first thing was the theme song to an NBC
(22:49):
TV show called Las Vegas. I don't know if you
remember that.
Speaker 1 (22:52):
I loved that show.
Speaker 2 (22:54):
Yeah, oh great, Well, I you know, created the theme
song which was and which was one of the main
major you know, commercials on NBC and from there and
this was a song that I literally, uh composed and
produced out of my own home in my bedroom as
(23:14):
like a kid, and it became this It ended up
being a huge money maker. They used it on another
TV show. They used it for the Olympics. Uh, you know,
on a commercial during the Olympics. So having all of
that exposure, it brings you opportunities with brands. I mean obviously, oh.
Speaker 3 (23:39):
My god, that was one of my favorite shows that.
Speaker 1 (23:43):
Had how many seasons? How many seasons? That show have three?
Four seasons?
Speaker 2 (23:50):
I you know, I can't tell you, but I I
really I loved it and it allowed me to then
create theme songs for other TV shows movies. So sinking
is a great way to go, especially as an unknown artist,
and you know, focusing on your songwriting ability. That's a
(24:13):
great way if you shot right.
Speaker 1 (24:14):
Ok, she's to answer the questions. I've lost that, okay, AI,
go ahead, Hey.
Speaker 2 (24:19):
You're back to pictures of me and Chris.
Speaker 1 (24:22):
Yeah he popped on but no, we have you on
Chatta too, right, So people asking questions in the back chat,
that's how I want to get on there. But I'll
explain all that to you later.
Speaker 2 (24:33):
So just to answer the question about AI, AI is
fully integrated into the music soul app and so we
think that it's a fantastic if used appropriately. I personally
haven't used AI too in the creation of music yet.
I'm sure I'll give it a try, but I haven't
(24:55):
done that at this point. But chat, GPT and the
pairing of artists with brands and smart contracts are all
AI enabled functions inside of music soul which are going
to be completely helpful.
Speaker 1 (25:12):
Completely because voice Taylor Swift.
Speaker 2 (25:18):
With Donald Trump, right, you know, he there was some
AI version of Taylor Swift on Donald Trump's website endorsing him,
but she hadn't really endorsed him. She's so anyway, Yeah, I.
Speaker 1 (25:32):
Can just take anybody's voice and say anything though, I mean, that's.
Speaker 2 (25:36):
Their voice, but their image, you could their likeness. I
mean it really, you know, most of these social media
platforms have You've already agreed and accepted to give away
your name and likeness by being on Instagram or Facebook.
So you have to make sure that your AI is
kept for yourself. And I haven't read the fine print
(25:59):
to be able to be an expert.
Speaker 1 (26:01):
Somewhere down the road, it will find a way to
sneak into your business too, and they'll be a negative, right,
because for every positive there is always negative. It's going
to figure ot where the negative is going to be
on that one.
Speaker 2 (26:11):
Yeah, you have to be careful, is what i'd say.
Speaker 1 (26:15):
But social audio is it's a different. Social audio is
very different. Like we can like each other's pictures. I
can tell you, hey, Wendy, I love that stunnying beautiful
ba ba bah. But you can screen share, you can
get on what we're doing right now and actually talk
to people and talk to fans, build your community of
people and so on, and bring in your guests. It's
(26:35):
kind of it's really it actually is cool. And of course,
like anything else, there's things. It will have an algorithm
that you'll like and you'll follow, and they'll have an
algorithm that you won't ever see. Right.
Speaker 3 (26:45):
So I have a question, go ahead, with all the
success that you have had thus far, what's the ultimate
legacy that you want to leave.
Speaker 2 (26:54):
I want to I want artists to get paid, period.
I think that right now, I literally think it's criminal
that you can get a billion streams that make less
than forty five thousand dollars. I mean, you guys are builders.
Can you imagine creating a billion dollar home and making
(27:16):
forty five thousand dollars.
Speaker 1 (27:18):
Yeah, I'll go take an exercise. I'll go run on
the treadmill. Thank you.
Speaker 2 (27:21):
Yeah, exactly.
Speaker 1 (27:23):
They don't need an exercise. We don't need an exercise.
Speaker 2 (27:25):
Yes.
Speaker 1 (27:25):
Wait, hold, I gotta go to break, gotta go to break.
I'm Sidney Stumping. You listen Toughest Nails on WBZ and
we'll be right back. And I'm Cindy Stump and you
listen to Toughest Nails on WBZ News Radio ten thirty. Sammy, Yeah,
who are you? We're coming back from break? Wake it up?
I'm Sammy. Okay, that's good.
Speaker 3 (27:43):
You like Triple Task?
Speaker 1 (27:44):
And who's on Wendy Tarlant? Thank your questions? Can I ask?
Did she finish the last one? You got ten minutes
left here?
Speaker 3 (27:53):
Did you have more to say in the last one?
Speaker 2 (27:54):
Or no, she forgot We've had that break and so
I can't.
Speaker 1 (28:01):
Okay, we all have a menopause moment.
Speaker 3 (28:03):
Advice would you give someone who wanted to get into
the industry now that it's harder to become discovered via
streaming platforms. That's why she's creating this app.
Speaker 2 (28:12):
That's exactly why I'm creating it. Because can you imagine
signing up for free AI, pairing you with a huge
brand like Este Lauder, Home Depot, whatever, who have one
hundred and fifty million opt in consumers that were being
driven to your profile to hear your music, and then
(28:32):
you retaining seventy percent of that streaming revenue. I mean
that's insane. You can make a ton of money.
Speaker 1 (28:39):
How do people get on your app?
Speaker 2 (28:42):
Well, they'll be able to sign up just like they're
for free, even the way they're able to sign up.
Speaker 1 (28:48):
For putting any appia music.
Speaker 2 (28:52):
Called music Soul. It hasn't launched yet, we're in pre
launched phase. But this is.
Speaker 1 (28:59):
I've learned so much by technology. Are you embated testing.
Speaker 2 (29:03):
We have, Yes, we are. I mean we've tested like
sort of uh luared down versions, but it has it
has fifty seven different functions, whereas you know Instagram has
something like twelve or fifteen. So you can imagine how
you know immersive it is. It's it's like, do.
Speaker 3 (29:23):
We have a launch date yet or not yet?
Speaker 2 (29:26):
Not yet? Not yet, but that's why I'm in New
York right now getting it getting it done.
Speaker 1 (29:31):
But this will launch, oh for sure, for sure.
Speaker 2 (29:35):
This is this is rich once. That will be huge.
Speaker 3 (29:38):
Sorry, So does music still act as a distributor like
United Masters.
Speaker 2 (29:44):
It acts as a distributor. It I mean, like I said,
it has fifty seven functions. It's it's a distributor, but
it's a combination of if you could put Amazon, you
know the functionality of Amazon where their store runts. And
it also it's a distributor, so it distributes your music
(30:05):
like iTunes or Spotify, and we have the music license
for all of the music on Spotify or Apple Music
or you know Pandora. We It has podcasting, it has
meet and grease, It has charities so that all of
the opt you know, email addresses from let's say, you
(30:28):
know one of these huge charities would be driven to
your content. It's mass promotion at its finest and distribution
of that mass promotion and monetization of it because you
get seventy percent. So it's completely different than anything else
out there where you're any other platform, no matter what
(30:49):
it is, you're going to get less than half a penny.
Speaker 1 (30:51):
I have pitch with a friend of mine, Ernie book.
I got to make that that I'm going to put
you guys together.
Speaker 3 (30:56):
Okay, thank you, eliminates record labels.
Speaker 1 (31:00):
Yeah, they're gonna everything is gonna.
Speaker 2 (31:02):
Record labels are going to be so happy because instead
of throwing a million dollars at an artist to see
if their song sticks against the wall, they're going to
have real time data with mass promotion to see if
they're making a correct investment. So it's a true vetting
process that right now they're they're basing everything on social
(31:25):
media numbers, which can be flubbed. This can't be.
Speaker 1 (31:29):
Who's your favorite artist right now?
Speaker 2 (31:34):
Ooh, that's a good one. I would say that my
favorite artist is I mean, I love classic, classic music,
so I would say my favorite artist is probably you
two or Sting. I love these classic artists. I think
they stand the test of time, and.
Speaker 1 (31:54):
It seems like they we both play a lot of
that same music. Did you notice that on us stories?
Speaker 2 (31:59):
M Yeah, totally. I love you know, it's it's just
it stands the test of time. I hate trendy music,
you know, sometimes it goes well with social media, a
lot of trendy music, but the stuff that kind of
seeps into my soul is classic music.
Speaker 1 (32:17):
So I'll get on social media a lot. On Instagram, Cindy,
I love your stories, and I even love your music
even more, Like where did you find that song? Like
I write, You're like, oh, I forgot about that song.
Oh I forgot about that song?
Speaker 2 (32:28):
You know?
Speaker 1 (32:28):
So yeah, And I go through everything from motown to
disco to rock, the soft rock rock right there with
so you know, motown. So I'm all over the place.
I think I'm very bipolo when it comes to my music.
But if you had to pick today today, who's one
of your favorite artists' twentys.
Speaker 2 (32:49):
I think Bruno Mars. I mean he also started off
as a songwriter for other artists before he became a
huge start performer, and so I really love that. His
ability to write and produce songs that are like timeless
in that genre are is phenomenal. He's someone I truly
(33:13):
respect and admire.
Speaker 1 (33:15):
Okay, Sammy rich Gold because no matter I can put
these glasses on and Nelson's got that dark screen going,
I cannot see the question.
Speaker 3 (33:21):
Go ahead, So let's say you have ten k users
and AI matches one hundred of them to one company,
ask for an artist who then narrows it down. Does
AI narrow it down to one or is that up
to the client to sift.
Speaker 2 (33:33):
Through neither neither. They're missing it. As soon as you
sign up and you say, okay, I would like to
be paired with the company, AI has a set of
criteria for what the artist wants to be paired with
and a set of criteria for what the brand wants
to be paired with. Music Soul automates the process of
(33:56):
pairing the two together, and then as part of the
company's marketing strategy, they will send their one hundred and
fifty million opt in consumers to that artist profile. And
so does it mean that one hundred and fifty million
people will listen to your song? Probably not, But if
(34:16):
they're able to get one percent of that ten percent
of that, then they're making real money. Because Music Soul
gives seventy percent to the artists from streaming.
Speaker 3 (34:28):
That's pretty cool.
Speaker 1 (34:30):
Seventy percent of what though, what's the down?
Speaker 2 (34:33):
Send me seventy percent of streaming and programmatic advertising. So,
for example, what programmatic advertising is If I'm Nike okay,
and I say, Hey, Instagram, I want to target all
of Justin Bieber's followers for a brand new sneaker that
I have. The deal is between Nike and Instagram, and
(34:55):
Justin Bieber, who's providing all of the followers, all of
the curated content, receives zero dollars from that transaction on
social media, even though he's providing everything on Music Soul,
he gets seventy percent of that deal. It's real money.
Speaker 1 (35:14):
And this is the first app like this that's going
to take care of the artist.
Speaker 2 (35:18):
First one, first one, every other every other app less
than half a penny.
Speaker 1 (35:25):
You know, that's pretty bad criminal.
Speaker 2 (35:27):
So it's criminal. It's criminal who can support themselves that way.
Speaker 1 (35:32):
So when you download an old song for like I
think was that? I think I'm the only idiot still
doing that at the Sammy and iTunes, Am I the
only ones still paying?
Speaker 2 (35:40):
That was a leak dollar.
Speaker 3 (35:41):
We all pay like ninety nine for Spotify, We pay
a monthly fee and you now pay ninety nine a
month for.
Speaker 1 (35:47):
But I was downloading for iTunes. So my point is
it seems like I always going okay, whatever, I can
keep up with all of it. But the ones I
pay is always the most expensive, whether it's a dollar
thirty nine, dollar ninety nine, whatever it is. What is
the artists get from that? Let's say it's a doll
nine nine because I never find the nine nine set ones.
Unlet's your one hit wonders, right, even Davey Cassie gets
a dull nine nine Still love him by the way,
(36:09):
That was my first question. But anyways, want to have to
against that, what is the odyssey of that dollar ninety
nine a doll thirty nine? Whatever we're going.
Speaker 2 (36:16):
We're streaming like Spotify, So it's not as much like
iTunes where you're downloading music, you're streaming. It's a streaming
service like Spotify, and it's free for the artists to join.
They get seventy percent of all streaming and programmatic advertising revenue,
(36:37):
and their level of engagement helps accelerate their level of promotion.
So it's it's phenomenal, you know, it's it's just so
it's not like a download. I'm not I'm not gonna
like break it down in terms of because it's not
(37:01):
a downloading app. It's a streaming app like a YouTube.
Speaker 1 (37:04):
But me, if I buy a song for ninety nine cents,
how much today does that artist get off that you think?
If you you might not know the answer.
Speaker 2 (37:12):
That's cool too, well, they so if again, it's for
the ninety nine cents. It depends on several factors. If
you're if you were on for example, iTunes and you
are the artist and you uploaded your song for ninety
nine cents, it would depend if you had co writers.
If you have co writers, you're splitting it that in
(37:34):
half immediately. If you have a record label, they usually
take at least eighty five percent.
Speaker 1 (37:38):
Very complient, you answer that money, I'm done. You're enough
to answer that. So it's a complicated question and they
end up with sense on it. By it seems like sense. Okay,
we're going off to break. I'm Sidy Stumpo and you
listen Toughest Nails on WBZ and we'll be right back
and welcome back to Toughest Nails. I'm WBZ and I'm
Cindy Stumpo and I'm here with Samantha and I'm here
with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 2 (38:03):
They can find me on Instagram at Wendy Starland. So
please come follow, like, share, subscribe and would love to
connect with you.
Speaker 1 (38:15):
Wendy. Thank you for being here tonight. Sammy, thank you
for co hosting answering questions from Chata Social everybody, have
a great, safe weekend, and we'll see you next week.
And welcome to Cindy Stumbo chop his nails on WBZ
News Radio. Okay, who's our guest tonight in the studio.
You know, Wendy. Wendy has the last name. We go
by Wendy Wendy. That's your stage name, right, Stalin or
is that real?
Speaker 2 (00:13):
Darland? Yes?
Speaker 1 (00:15):
Is that stage name? Or is that your name?
Speaker 2 (00:17):
Born born with the star and my name born with it?
Speaker 1 (00:20):
Okay, there you go. Yeah, Actually, Sammy, I met somebody
recently that Wendy went to camp with. So you must
have went to camp up in New York or Maine somewhere.
Speaker 2 (00:27):
No, yeah, Maine, well camp a triple A camp.
Speaker 3 (00:32):
Really we played you in sports. I went to Viga,
all right.
Speaker 2 (00:36):
You guys were great at tennis a youwhere?
Speaker 1 (00:39):
So I won't ask how Wendy is. But Sammy's thirty seven,
so you can. You guys can run the numbers your selves. Okay. So, yeah,
I met Sammy recently that said they went to camp
with you. Anyways. And by the way, when Sammy's a
friend of mine, don't have a knock a friend of mine,
because I'm coming at you right.
Speaker 2 (00:53):
So I'm extremely loyal, loyal to the core.
Speaker 1 (01:00):
It's just something you're born with. Okay, Wendy, tell my
listener something about how did you get started? How did
Wendy Stalin become Wendy Stalin? I pronounced my eyes? Did
I pronounce my eyes on that one? Thank you? Thank you.
Speaker 2 (01:13):
I've been in the music business my whole life, but
I was discovered at fourteen years old by Maceo Parker.
I'm sure you guys have heard of James Brown. Well,
when James Brown went solo, his band stayed intact and
Maceo Parker became the lead singer, and he sounds just
like James Brown. And he pulled me up on stage
(01:37):
as a fourteen year old club hopping around New York, which,
of course I had my fake ID pretending that I
was eighteen, having back twenty one.
Speaker 1 (01:48):
Oh that was twenty one.
Speaker 2 (01:50):
Yeah, So basically I went in and I ended up
scatting on his stage because I'd been my whole life,
and it was written up in all the newspapers the
next day, and he got down on one knee and
put a bass string around his finger and said to me, Wendy,
(02:15):
will you please this from this day forward, you are
married to music, and from that day forward, I was
married to music. It was written up in all the
newspapers the next day, and I got gigs all around
New York. And that's how it all started for me.
Speaker 1 (02:31):
And then take us from the next phase. So you're
out there, you're in the music industry, and now you're
out looking for what talent or he just happened to
find step in it?
Speaker 2 (02:40):
No, no, I really was, you know, I got uh
The producer of the Rolling Stones came to me and said, Wendy,
I think you're the next big star. Let's get into
the studio together. I made some recordings and my Space
became the biggest thing at the time, and I went
to number one eight times on MySpace on their music charts,
(03:04):
and an agent said to me, Wendy, I would love
to shop you around me Dan, which is a huge
music conference. I got two record deals, one with Sony
and one with Universal. I took the one with Universal.
Speaker 1 (03:18):
When you were Sony, when Sony MADJNOFA was was that
with donnieina A, Tommy Matola back in the day, neither
Charlie Walk.
Speaker 2 (03:27):
This was actually out of Europe.
Speaker 1 (03:29):
So I started OK.
Speaker 2 (03:32):
So I was touring all throughout Europe and my song
was honored by the Songwriters Hall of Fame, and so
I was the only, you know, twenty five year olds
who was honored by the Songwriters Hall of Fame at
such a young age. So I came back to the
States after touring for a few years, and basically what
happened was I I got approached by lots of different
(03:56):
multi platinum producers who said to me, Wendy, we would
love for you to be our in house songwriter. And
I went with one who was huge working with people
like Beyonce, Jessica Simpson, Britney Spears, Whitney Huston, Will Smith,
Pink Shaka Khan, and we were writing all these songs.
I said, but all these people are already famous. I would
(04:19):
love to be able to find someone from scratch and
bring them to fame. And so he said, Okay, find
me a girl under the age of twenty five who
could be the female equivalent to the lead singer of
the Stroke, somebody who's edgy and bold you can't take
your eyes off of. And so I went to over
sixty shows looking for this person while we were writing
(04:43):
all this music for that artist. And I came back
with one girl. Her name was Stephanie Germanada, and we
turned her into a global billion dollar brand called Lady Gaga.
Speaker 1 (04:57):
And I know there's not a lot you can talk
about that because down different avenues, but you were pretty
much the one that stepped in and said, Okay, this
girl's got talent.
Speaker 2 (05:08):
Well not only that, we we we created the entire
you know, we created the brand with her and brought
a team of This was like my startup, so you know,
this included songwriting, This included you know, uh creating the name, uh,
(05:30):
getting the record deals. She was dropped getting the second
record deal.
Speaker 1 (05:35):
So he forgetting record deal. She was dropped, and then.
Speaker 2 (05:40):
It was dropped, and then we had to you know,
as a team. We got her the second record deal
and after or she was dropped. You know, it was
a really intense time because the music industry basically makes
it very difficult for you to re enter. And here
(06:01):
we were sitting on the first album, The Fame, which
got Billboard's Album of the Decade one hundred and eight
weeks on the charts at number one. I mean, she
is just a powerhouse. But it took years and a
lot of time.
Speaker 1 (06:21):
Devotion, made obviously the first album didn't do so great.
They went and dropped her, right the sales were wrong.
Speaker 2 (06:28):
They didn't they didn't release it. They sheltered her as
they shelter us as a text right off.
Speaker 1 (06:36):
They never put out the shelf the album Elli Read
Okay got it?
Speaker 2 (06:41):
Eli Read says it was the worst decision of his life,
and I would have to agree.
Speaker 1 (06:46):
So they didn't release the first album. So it wasn't
that she had failed. They just shelved her and then
she got picked up again. It was hot, yes, it was.
Speaker 2 (06:54):
It was the record label's fault completely. The album, like
I said, one hundred and eight weeks on the Billboard
charts and got Album of the decade and number two
on that list. Spent half the amount of weeks at
number one. So this was a huge the you know,
the biggest artist of the last twenty five years. We've
(07:16):
created a global brand.
Speaker 1 (07:18):
And then what happened at that point it was a
we and then a not we. It was we the
Fay it was.
Speaker 2 (07:26):
It was fantastic, but basically, you know, I went on
to right now. You know they called me many times, Okay,
Wendy continued to work with us, but when you get
a Billboard's Album of the Decade one hundred and eight
weeks at number one, you kind of want to leave
on a high and start to do what I'm doing now,
(07:47):
which is I've created an immersive streaming music streaming platform
that is going to be a huge competitor to Spotify
and is a complete ecosystem that takes all of the
steps over fifty seven functionalities that I created with this
(08:10):
tech guru who sold five tech companies for three point
two billion dollars, and we created this platform that is
going to revolutionize the music business completely.
Speaker 1 (08:25):
Okay, let me use it. Told that I thought we're
going to break. This is City Stumple one. Welcome back.
This is City Stumple. I'm here with Samantha to have
his nails on WBZ and we are here with Wendy
Stalin pick up where we left off. I'm sorry.
Speaker 2 (08:38):
So yeah. Music Soul is basically the next project that
I'm deeply involved in. I'm a co founder, and it
is going to be a one stop shop like the
Amazon for music, where artists are able to get tickets,
create podcasts, stream music, create all the engagement from social media,
(09:04):
you know, contests, meet and greets you know, have charities
and basically AI on the platform pairs each of the
artists with a brand, so that, for example, if you're
a brand new artist, you're automatically paired with a brand,
and the one hundred and fifty million opt in consumers
(09:26):
from S day Lauder can be driven to your profile
so that you automatically have an audience and it's all
automated for you. And instead of getting points zero zero
four cents per stream you know, Snoop Dogg got a
billion streams on Spotify, didn't matter, he made less than
forty five thousand dollars for a billion streams, Like, why
(09:50):
would anyone want to be in a business where great
performance no longer equals great rewards? So here's the ability
to you know, make real money because it's seven We
give our artists seventy percent of all streaming and programmatic
advertising revenues. So it's a big deal. It's going to
(10:12):
create a huge financial shift where people can actually make
money off of streaming content instead of just some you know,
point zero zero four, which is criminal in my opinion.
Speaker 1 (10:27):
So you've learned to pivot big time from what you
were used to doing into this new tech world.
Speaker 2 (10:35):
Well, it's not just pivoting. It's basically taking all the
experience I have from creating a global brand and automating
hit and making it accessible to artists everywhere, which just
hasn't been done before. You know, the record labels expect
you to come completely packaged, you know, with perfect songs,
(11:00):
perfect marketing, millions of followers, millions of streams. How are
you supposed to do that on your own? I learned
how to do that by building, you know, helping to
build Lady Gaga's career, and now I'm making it accessible
to everybody so that everyone has a real shot and
to also create a middle class within the music business.
(11:22):
In the same way that Uber Lift allowed people to,
you know, make money from driving their cars. Why can't
everybody do it? So now we're going to have a
solution for people to actually make money from music.
Speaker 1 (11:36):
I think it's funny. Next week we have a country
singer coming in that and again another person on my
social media right he was that what number three on
country the music charts got to number one and he
was number three, and I said, look, I want to
get you on my show. Immediately he finally hit number one,
and he did it all by himself, all self paid. Yeah, yeah,
(11:58):
I get it. I have to like literally hook you guys.
Speaker 2 (12:00):
Is definitely the exception to the rule. But even at
number one, like I said, you guy's been number one
a million times. How much is he getting paid for
number one? It's great to have the accolades, you know,
but you know, listen, I'm a songwriters you know, honored
by the Songwriters Hall of Fame, Grammy nominated, worked with
every artist across the board, you know, lots of the
(12:22):
biggest names in the world, opened for Jack White and
Cheryl Crow and you know, on the records with Nora Jones.
I mean, does that necessarily add up to money when
music streaming royalties is point zero zero four sense? Now,
building Lady Gaga from scratch, that was a different story. Clearly.
(12:43):
You know, there was a huge financial gain from that,
and so I wanted to be able to make that
financial gain accessible to millions of artists everywhere.
Speaker 1 (12:54):
So if you're just nobody, they can come onto that platform.
Is it again? Technology for free? So technology and me
we're not best friends, Okay, I like a dumb house.
Speaker 2 (13:05):
People like Instagram would disagree with you. I say, You've
got lots of followers on Instagram, very loyal followers.
Speaker 1 (13:14):
I think I think justop she didn't want to instagra.
The uason why I came on Instagram, Wendy was because
people were taking my houses off my websites and Smith
would say, Mom, your house is all over Instagram and
people taking credits for your work, whether it's Bathom's kitchens, whatever,
front elevations were, and I'm like, what are you talking
about this? How do you get those pictures? And then
(13:36):
I went on I'm like, dude, that's not your picture,
and some people were really polite and said, you know what,
you're right. We we took the credit, We're going to
give you the credit and reposted. And then you get
the idiots that go, that's mine, Okay, show me what's
behind that wall. And I'll show you what's behind that wall.
Speaker 2 (13:50):
Right.
Speaker 1 (13:50):
It's like, buddy, gets you get my picture off your page.
We had so many fights, Sam like, and then you
got Sidney Stumples talking to Sydney Stumples on Sidney Stumple liked.
Speaker 2 (14:00):
I have how many Wendy Starlin's are there? Across social media?
Speaker 1 (14:03):
There's like, but these people answer questions what kind of pain?
What that's And they give these people advice. It's not me.
I'm like people Google crazy, like go get your own identity,
leave me alone. Okay, exactly crazy, But Wendy normal. You're
also doing so much modeling too. Tell us what you're
doing in New York right now? What are you doing
(14:23):
in New York right now?
Speaker 2 (14:25):
Well, I just modeled in New York Fashion Week.
Speaker 1 (14:28):
Oh that's right, that's fashion week.
Speaker 2 (14:31):
So I've just modeled in a New York Fashion Week,
like a week ago or something. And now I'm speaking.
So music soul has so many facets to it with
charities and causes to also drive traffic and raise money
for charities and causes. So I am speaking, I was.
(14:54):
I'm speaking at the United Nations on Saturday in front
of the General Assembly about how music soul can really
enhance their initiatives and make raise money for them in
a fun and engaging way for people instead of people
just giving a handout. They can watch educational videos, they
(15:18):
can watch make streaming revenues in mailbox money in a
way that people are used to and enjoy, and they
have a whole ecosystem around it. So I'm here to
speak to the UN. I was inducted into the Council
of Global Change at the United Nations, which I'm really
excited about. And I'm also speaking at the Principal Business
(15:44):
Summit here, which is a really incredible you know, basically
a conference where Steve Forbes is speaking and the CEO
of Whole Foods and it's it's just a really incredible
place where there are a lot of big world leaders
(16:05):
and businessmen and women who are changing the world. And
so I'm speaking for thirty minutes about music soul here
as well.
Speaker 1 (16:13):
Very cool. So you grew up in the Northeast.
Speaker 2 (16:15):
Right, grew up here in New York City, love it okay?
Speaker 1 (16:20):
But you live on the West coast, right.
Speaker 2 (16:23):
I now live in Los Angeles. But to be frank,
I traveled two hundred days last year, so I'm usually
not anywhere for more than five days at a time.
It's been three years of extreme travel for me between modeling,
you know, Paris, Milan, London, New York, LA. You know,
(16:46):
it's all over the place.
Speaker 1 (16:48):
Did you think that girl that went to camp wife,
I think triple A. Who's going to become the woman
she became?
Speaker 2 (16:56):
Never in a million years, never in a million years.
I mean I had always has been singing. I was,
you know, the lead in the play or whatnot at
Summer Camp. But I never thought that. I certainly couldn't
have predicted that I really helped to build Lady Gaga
and discover and develop her from an unknown artist to
(17:18):
a billion dollar brand. I definitely couldn't have expected that
I would pair with the technologists to create something really
incredible for people to be able to monetize their careers.
I mean, it's become a really exciting and spontaneous journey.
Speaker 1 (17:39):
All that thought, I'll say, stumpo and listen to Toughest
Nails on WBZ News. Ratio will be right back and
welcome back to Toughest Nails on WBZ. Sammy I said,
Sammy opened us, bring us breaksh No.
Speaker 3 (17:51):
I lisn't in the mood.
Speaker 1 (17:52):
She doesn't like to go out or bring in, so
this is kind of I don't even think Samue knows
the story. So Wendy needs a beful house to shoot in.
That's how Wendy and I became friendily and started talking
on EI. We're following each other and she's like, Cindy,
I need a really cool house. I'm like, no problem,
So I'll put you with John Lyons and go meet John.
(18:12):
He'll be back in LA. I'm gonna give you his number.
Just set up. So you see how people can be
on social media and can become friends. Her and John
Lyons met, she did a shoot at John's house. John's
house was beautiful, correct.
Speaker 2 (18:26):
Gorgeous, gorgeous. Thank you so much. That was so wonderful
of you.
Speaker 1 (18:30):
So she just reached out. I said, I'll make it happen, right.
So that's again when people say, can people really become
friendly from social media? Yeah they can. It just takes
two people to make the effort right. Just can't be
one sided. It's one side on you know, get rid
of that person.
Speaker 2 (18:46):
I met my boyfriend through Instagram.
Speaker 1 (18:50):
Can't make that my book friend Chris.
Speaker 2 (18:52):
Boss with three and a half years later. I don't
know if you follow him. He's fantastic, but he was
a former FBI hostage negotiator. He's such an interesting human
being and uh yeah, we he messaged me on Instagram
and uh so, three and a half years later, you know.
Speaker 1 (19:11):
And did you trust U? Did you trust this dude
right from the beginning? As you go on don't know,
maybe as well.
Speaker 2 (19:16):
Okay, he told me that the first date was much
more like a cross examination. There was some some very
inaccurate things on Wikipedia about him at first, and you know,
it said he was a lot older than he was.
It said, you know, there were some some iffy things.
(19:38):
It said he was married, but that ended up being
his daughter in law, thank god. And so now, uh,
you know, I made him shure, I.
Speaker 1 (19:47):
See, I can see. I can see the happiness to
you through your pictures. We're all watching that, right. Pictures
tell when they say pictures tell a thousand stories. Your
eyes can tell it all. Your you can tell body language.
I can Anyways, then I look at some couples go,
oh that's so phony. Oh he's banging another broth. Oh
she's she not him. Oh yeah, this ain't working at all.
(20:08):
I don't know how I know these things. I sort
of go, I don't know how I know them, but
I always do know them. So what is the future
here for you?
Speaker 2 (20:14):
Now?
Speaker 1 (20:14):
What what we have? This company? You got partners in
this company or the founder?
Speaker 2 (20:18):
Yeah, I'm the co founder with Aris Percidis. We've got
our board and right now we're we're building this to
create you know, major disruption in the same way that
you know Spotify disrupted many years ago, and now we're
about to disrupt Spotify and create major change in you know,
(20:42):
the ecosystem for artists to be able to really extend
the life of their careers and make money off music
instead of being T shirt salesman. I mean that's basically
what you know artists are meant to be. Ah, you
know three ring circus over here with Okay, you got
to sell this many T shirts. You have to have
(21:02):
this many streams, You have to have this many followers
on social media. Social media has so much to do
with how much you engage with others and how many
times you're liking someone else's posts or commenting. You know,
you need the force behind you to be able to
provide that audience to provide the monetization tools.
Speaker 1 (21:24):
Necesdary, do you know anything about social god social audio?
Thank you, Cindy, I had a brain at a pause moment.
Do you know anything about social autosocial social audio? When
you actually get to talk, we talk to people. So
I want I want you to download when you get
(21:45):
a chance, this app called ge said, I don't have
Madi here to help me here. Chatter chatter social right
is I and I sit on the board of that one.
You think I would know all this stuff, but there's
so much going through my head right now. So we're
taking you through out a social I'll send you the
information I did. I sent you the invite to download
go back in your messages. Who's I got three phones?
(22:08):
What do I do with all these phones? Okay, so
there's questions in the box for Wendy. This is what
Chad's girlfriend learned to do last week.
Speaker 3 (22:18):
How much, if at all, has music sinking helped your
career and what are your thoughts about AI in the
industry and how it can benefit artists?
Speaker 2 (22:27):
Okay, well, music sinking has been a huge, a huge,
huge money maker for me in my career. And you know,
I'm I'm signed to a major publisher and so like,
my first thing was the theme song to an NBC
(22:49):
TV show called Las Vegas. I don't know if you
remember that.
Speaker 1 (22:52):
I loved that show.
Speaker 2 (22:54):
Yeah, oh great, Well, I you know, created the theme
song which was and which was one of the main
major you know, commercials on NBC and from there and
this was a song that I literally, uh composed and
produced out of my own home in my bedroom as
(23:14):
like a kid, and it became this It ended up
being a huge money maker. They used it on another
TV show. They used it for the Olympics. Uh, you know,
on a commercial during the Olympics. So having all of
that exposure, it brings you opportunities with brands. I mean obviously, oh.
Speaker 3 (23:39):
My god, that was one of my favorite shows that.
Speaker 1 (23:43):
Had how many seasons? How many seasons? That show have three?
Four seasons?
Speaker 2 (23:50):
I you know, I can't tell you, but I I
really I loved it and it allowed me to then
create theme songs for other TV shows movies. So sinking
is a great way to go, especially as an unknown artist,
and you know, focusing on your songwriting ability. That's a
(24:13):
great way if you shot right.
Speaker 1 (24:14):
Ok, she's to answer the questions. I've lost that, okay, AI,
go ahead, Hey.
Speaker 2 (24:19):
You're back to pictures of me and Chris.
Speaker 1 (24:22):
Yeah he popped on but no, we have you on
Chatta too, right, So people asking questions in the back chat,
that's how I want to get on there. But I'll
explain all that to you later.
Speaker 2 (24:33):
So just to answer the question about AI, AI is
fully integrated into the music soul app and so we
think that it's a fantastic if used appropriately. I personally
haven't used AI too in the creation of music yet.
I'm sure I'll give it a try, but I haven't
(24:55):
done that at this point. But chat, GPT and the
pairing of artists with brands and smart contracts are all
AI enabled functions inside of music soul which are going
to be completely helpful.
Speaker 1 (25:12):
Completely because voice Taylor Swift.
Speaker 2 (25:18):
With Donald Trump, right, you know, he there was some
AI version of Taylor Swift on Donald Trump's website endorsing him,
but she hadn't really endorsed him. She's so anyway, Yeah, I.
Speaker 1 (25:32):
Can just take anybody's voice and say anything though, I mean, that's.
Speaker 2 (25:36):
Their voice, but their image, you could their likeness. I
mean it really, you know, most of these social media
platforms have You've already agreed and accepted to give away
your name and likeness by being on Instagram or Facebook.
So you have to make sure that your AI is
kept for yourself. And I haven't read the fine print
(25:59):
to be able to be an expert.
Speaker 1 (26:01):
Somewhere down the road, it will find a way to
sneak into your business too, and they'll be a negative, right,
because for every positive there is always negative. It's going
to figure ot where the negative is going to be
on that one.
Speaker 2 (26:11):
Yeah, you have to be careful, is what i'd say.
Speaker 1 (26:15):
But social audio is it's a different. Social audio is
very different. Like we can like each other's pictures. I
can tell you, hey, Wendy, I love that stunnying beautiful
ba ba bah. But you can screen share, you can
get on what we're doing right now and actually talk
to people and talk to fans, build your community of
people and so on, and bring in your guests. It's
(26:35):
kind of it's really it actually is cool. And of course,
like anything else, there's things. It will have an algorithm
that you'll like and you'll follow, and they'll have an
algorithm that you won't ever see. Right.
Speaker 3 (26:45):
So I have a question, go ahead, with all the
success that you have had thus far, what's the ultimate
legacy that you want to leave.
Speaker 2 (26:54):
I want to I want artists to get paid, period.
I think that right now, I literally think it's criminal
that you can get a billion streams that make less
than forty five thousand dollars. I mean, you guys are builders.
Can you imagine creating a billion dollar home and making
(27:16):
forty five thousand dollars.
Speaker 1 (27:18):
Yeah, I'll go take an exercise. I'll go run on
the treadmill. Thank you.
Speaker 2 (27:21):
Yeah, exactly.
Speaker 1 (27:23):
They don't need an exercise. We don't need an exercise.
Speaker 2 (27:25):
Yes.
Speaker 1 (27:25):
Wait, hold, I gotta go to break, gotta go to break.
I'm Sidney Stumping. You listen Toughest Nails on WBZ and
we'll be right back. And I'm Cindy Stump and you
listen to Toughest Nails on WBZ News Radio ten thirty. Sammy, Yeah,
who are you? We're coming back from break? Wake it up?
I'm Sammy. Okay, that's good.
Speaker 3 (27:43):
You like Triple Task?
Speaker 1 (27:44):
And who's on Wendy Tarlant? Thank your questions? Can I ask?
Did she finish the last one? You got ten minutes
left here?
Speaker 3 (27:53):
Did you have more to say in the last one?
Speaker 2 (27:54):
Or no, she forgot We've had that break and so
I can't.
Speaker 1 (28:01):
Okay, we all have a menopause moment.
Speaker 3 (28:03):
Advice would you give someone who wanted to get into
the industry now that it's harder to become discovered via
streaming platforms. That's why she's creating this app.
Speaker 2 (28:12):
That's exactly why I'm creating it. Because can you imagine
signing up for free AI, pairing you with a huge
brand like Este Lauder, Home Depot, whatever, who have one
hundred and fifty million opt in consumers that were being
driven to your profile to hear your music, and then
(28:32):
you retaining seventy percent of that streaming revenue. I mean
that's insane. You can make a ton of money.
Speaker 1 (28:39):
How do people get on your app?
Speaker 2 (28:42):
Well, they'll be able to sign up just like they're
for free, even the way they're able to sign up.
Speaker 1 (28:48):
For putting any appia music.
Speaker 2 (28:52):
Called music Soul. It hasn't launched yet, we're in pre
launched phase. But this is.
Speaker 1 (28:59):
I've learned so much by technology. Are you embated testing.
Speaker 2 (29:03):
We have, Yes, we are. I mean we've tested like
sort of uh luared down versions, but it has it
has fifty seven different functions, whereas you know Instagram has
something like twelve or fifteen. So you can imagine how
you know immersive it is. It's it's like, do.
Speaker 3 (29:23):
We have a launch date yet or not yet?
Speaker 2 (29:26):
Not yet? Not yet, but that's why I'm in New
York right now getting it getting it done.
Speaker 1 (29:31):
But this will launch, oh for sure, for sure.
Speaker 2 (29:35):
This is this is rich once. That will be huge.
Speaker 3 (29:38):
Sorry, So does music still act as a distributor like
United Masters.
Speaker 2 (29:44):
It acts as a distributor. It I mean, like I said,
it has fifty seven functions. It's it's a distributor, but
it's a combination of if you could put Amazon, you
know the functionality of Amazon where their store runts. And
it also it's a distributor, so it distributes your music
(30:05):
like iTunes or Spotify, and we have the music license
for all of the music on Spotify or Apple Music
or you know Pandora. We It has podcasting, it has
meet and grease, It has charities so that all of
the opt you know, email addresses from let's say, you
(30:28):
know one of these huge charities would be driven to
your content. It's mass promotion at its finest and distribution
of that mass promotion and monetization of it because you
get seventy percent. So it's completely different than anything else
out there where you're any other platform, no matter what
(30:49):
it is, you're going to get less than half a penny.
Speaker 1 (30:51):
I have pitch with a friend of mine, Ernie book.
I got to make that that I'm going to put
you guys together.
Speaker 3 (30:56):
Okay, thank you, eliminates record labels.
Speaker 1 (31:00):
Yeah, they're gonna everything is gonna.
Speaker 2 (31:02):
Record labels are going to be so happy because instead
of throwing a million dollars at an artist to see
if their song sticks against the wall, they're going to
have real time data with mass promotion to see if
they're making a correct investment. So it's a true vetting
process that right now they're they're basing everything on social
(31:25):
media numbers, which can be flubbed. This can't be.
Speaker 1 (31:29):
Who's your favorite artist right now?
Speaker 2 (31:34):
Ooh, that's a good one. I would say that my
favorite artist is I mean, I love classic, classic music,
so I would say my favorite artist is probably you
two or Sting. I love these classic artists. I think
they stand the test of time, and.
Speaker 1 (31:54):
It seems like they we both play a lot of
that same music. Did you notice that on us stories?
Speaker 2 (31:59):
M Yeah, totally. I love you know, it's it's just
it stands the test of time. I hate trendy music,
you know, sometimes it goes well with social media, a
lot of trendy music, but the stuff that kind of
seeps into my soul is classic music.
Speaker 1 (32:17):
So I'll get on social media a lot. On Instagram, Cindy,
I love your stories, and I even love your music
even more, Like where did you find that song? Like
I write, You're like, oh, I forgot about that song.
Oh I forgot about that song?
Speaker 2 (32:28):
You know?
Speaker 1 (32:28):
So yeah, And I go through everything from motown to
disco to rock, the soft rock rock right there with
so you know, motown. So I'm all over the place.
I think I'm very bipolo when it comes to my music.
But if you had to pick today today, who's one
of your favorite artists' twentys.
Speaker 2 (32:49):
I think Bruno Mars. I mean he also started off
as a songwriter for other artists before he became a
huge start performer, and so I really love that. His
ability to write and produce songs that are like timeless
in that genre are is phenomenal. He's someone I truly
(33:13):
respect and admire.
Speaker 1 (33:15):
Okay, Sammy rich Gold because no matter I can put
these glasses on and Nelson's got that dark screen going,
I cannot see the question.
Speaker 3 (33:21):
Go ahead, So let's say you have ten k users
and AI matches one hundred of them to one company,
ask for an artist who then narrows it down. Does
AI narrow it down to one or is that up
to the client to sift.
Speaker 2 (33:33):
Through neither neither. They're missing it. As soon as you
sign up and you say, okay, I would like to
be paired with the company, AI has a set of
criteria for what the artist wants to be paired with
and a set of criteria for what the brand wants
to be paired with. Music Soul automates the process of
(33:56):
pairing the two together, and then as part of the
company's marketing strategy, they will send their one hundred and
fifty million opt in consumers to that artist profile. And
so does it mean that one hundred and fifty million
people will listen to your song? Probably not, But if
(34:16):
they're able to get one percent of that ten percent
of that, then they're making real money. Because Music Soul
gives seventy percent to the artists from streaming.
Speaker 3 (34:28):
That's pretty cool.
Speaker 1 (34:30):
Seventy percent of what though, what's the down?
Speaker 2 (34:33):
Send me seventy percent of streaming and programmatic advertising. So,
for example, what programmatic advertising is If I'm Nike okay,
and I say, Hey, Instagram, I want to target all
of Justin Bieber's followers for a brand new sneaker that
I have. The deal is between Nike and Instagram, and
(34:55):
Justin Bieber, who's providing all of the followers, all of
the curated content, receives zero dollars from that transaction on
social media, even though he's providing everything on Music Soul,
he gets seventy percent of that deal. It's real money.
Speaker 1 (35:14):
And this is the first app like this that's going
to take care of the artist.
Speaker 2 (35:18):
First one, first one, every other every other app less
than half a penny.
Speaker 1 (35:25):
You know, that's pretty bad criminal.
Speaker 2 (35:27):
So it's criminal. It's criminal who can support themselves that way.
Speaker 1 (35:32):
So when you download an old song for like I
think was that? I think I'm the only idiot still
doing that at the Sammy and iTunes, Am I the
only ones still paying?
Speaker 2 (35:40):
That was a leak dollar.
Speaker 3 (35:41):
We all pay like ninety nine for Spotify, We pay
a monthly fee and you now pay ninety nine a
month for.
Speaker 1 (35:47):
But I was downloading for iTunes. So my point is
it seems like I always going okay, whatever, I can
keep up with all of it. But the ones I
pay is always the most expensive, whether it's a dollar
thirty nine, dollar ninety nine, whatever it is. What is
the artists get from that? Let's say it's a doll
nine nine because I never find the nine nine set ones.
Unlet's your one hit wonders, right, even Davey Cassie gets
a dull nine nine Still love him by the way,
(36:09):
That was my first question. But anyways, want to have to
against that, what is the odyssey of that dollar ninety
nine a doll thirty nine? Whatever we're going.
Speaker 2 (36:16):
We're streaming like Spotify, So it's not as much like
iTunes where you're downloading music, you're streaming. It's a streaming
service like Spotify, and it's free for the artists to join.
They get seventy percent of all streaming and programmatic advertising revenue,
(36:37):
and their level of engagement helps accelerate their level of promotion.
So it's it's phenomenal, you know, it's it's just so
it's not like a download. I'm not I'm not gonna
like break it down in terms of because it's not
(37:01):
a downloading app. It's a streaming app like a YouTube.
Speaker 1 (37:04):
But me, if I buy a song for ninety nine cents,
how much today does that artist get off that you think?
If you you might not know the answer.
Speaker 2 (37:12):
That's cool too, well, they so if again, it's for
the ninety nine cents. It depends on several factors. If
you're if you were on for example, iTunes and you
are the artist and you uploaded your song for ninety
nine cents, it would depend if you had co writers.
If you have co writers, you're splitting it that in
(37:34):
half immediately. If you have a record label, they usually
take at least eighty five percent.
Speaker 1 (37:38):
Very complient, you answer that money, I'm done. You're enough
to answer that. So it's a complicated question and they
end up with sense on it. By it seems like sense. Okay,
we're going off to break. I'm Sidy Stumpo and you
listen Toughest Nails on WBZ and we'll be right back
and welcome back to Toughest Nails. I'm WBZ and I'm
Cindy Stumpo and I'm here with Samantha and I'm here
with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 2 (38:03):
They can find me on Instagram at Wendy Starland. So
please come follow, like, share, subscribe and would love to
connect with you.
Speaker 1 (38:15):
Wendy. Thank you for being here tonight. Sammy, thank you
for co hosting answering questions from Chata Social everybody, have
a great, safe weekend, and we'll see you next week.
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