The New Rules of Authority in an AI World With Dmitrii Kustov

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:06):
This is the unknown secrets of internet marketing.
Your insider guide to thestrategies top marketers use to
crush the competition.
Ready to unlock your businessfull potential.
Let's get started.

SPEAKER_01 (00:21):
Howdy, welcome back to another fun filled episode of
the Unknown Secrets of InternetMarketing, which I am trying to
hardly rebrand as the best SEOpodcast.
That's what everybody knows usas.
That's what our handles are.
And that's how you also find uson YouTube.
Thank you.
We've gotten uh 41 more hours ofwatch time since last week on
the podcast on YouTube.

(00:42):
So thank you all for listening.
Please leave a review uh if youlike what we're doing.
We're moving over in this era ofAI uh to YouTube.
A lot of people like to useYouTube for everything, it's
becoming the center of theinternet.
Or you could say Red It is.
Today I got a fellow agencyowner that has been operating in

(01:02):
the Houston space for a longtime.
We've kind of known each otheror know who each other is.
He's rebranding uh to rgx.agencyregex.seo.
Dimitri, welcome to the show.

SPEAKER_03 (01:15):
Hey Matt, it's been uh a long time coming, as you
said yourself, yes.
And we've been aware of eachother and been kind of across
the road from each other, butnever met in person.
So uh yeah, so I thought it'sjust it's time, it's time it's
time indeed, and uh yeah, nextuh beginning of December
actually going to be in Dallasand Houston.

(01:38):
So maybe we can meet up forlunch or something and talk more
SEO shop.

SPEAKER_01 (01:43):
Yeah, let's do it.
So Dimitri's another excellentSEO out there, uh, for all of
you listening.
Uh, we were talking in thepre-interview about well, how is
the world of AI affecting SEOs?
Like, how is their rolechanging?
Um, what do they need to bethinking about?
I've been pretty quiet,honestly, on social media

(02:07):
because I've been going toconferences, I've been doing
education.
There's a lot of new things thatyou have to learn.
Like SEO isn't completelychanging, but it is certainly
evolving.
Um, and so I've been doingprobably about six hours of
education a night.
Uh, I'm about to finish up anOxford program about AI and uh

(02:28):
the future of work.
Um, you know, there's a lot ofpeople that are concerned AI is
gonna take their job, Dimitri.
There's a lot of people that areum concerned.
I I hear it from clients, um, Ihear it from team members.
Cultures are really important.
Uh, how to use these tools arereally important.
I can see when I'm doingtrainings, I'm trying to do

(02:50):
weekly trainings to kind of keepeverybody up to speed.
They're not comfortable with AIyet.
Like they're using it andeverybody's on a different
curve.
But if you're gonna stay in thisspace that's constantly moving,
this is like the fourth turning.
So the digital transformationhappened from the industrial
age.
Now we're moving into like webthree, uh, you know, the era of

(03:15):
AI, like you got to change withit to keep up, I guess.
That's that's the big takeawayfor me.
I mean, how are you seeing thelandscape change, Dimitri?

SPEAKER_03 (03:25):
Yeah, that's uh such an interesting question
nowadays.
Um, there's so much talk aboutAI is gonna take our jobs and
from from marketers and SEOs toI mean, more or less any any
industry nowadays.
Uh, but I do think that at theend of the day, AI itself is not
a threat.

(03:46):
It's being complacent, it'sbeing mediocre at what you do.
So um is if if if you are as amarketer, as an SEO, kind of uh
doing the stuff that does notstand out, if it is repetition
of the same stuff, which is thethe AI is gonna be taking over

(04:11):
all of the mechanical repetitivetype of tasks, everything and
nowadays in in in marketingindustry, it's in SEO industry,
it's everything from simplecontent writing to outreach to
um you know some kind oftechnical SEO and audience and
whatever else.

(04:31):
If if all you've been doing isthis menial work, I think that's
when you're in trouble.
And I think in all theindustries, same way.
So if you are not taking yourwork to the next level as an
SEO, I think that's when you'rein trouble.

(04:52):
And um during so as as Matt forall of the listeners and uh
video uh consumers out there, asMatt said in the beginning, we
are, we used to be at least,both in Houston area, and during
COVID, we were all forced towork from home, and that was the

(05:14):
time when me and my partnersdecided to, hey, maybe it's time
to go and work fully remote, uh,to save time on commute, to save
time on car insurance and allthat stuff, and then also it
opened up our our brand in termsof hiring, not just to Houston

(05:35):
area, but really to the entireworld.
And last time I checked, now wehave a team in 16 countries, and
it's fairly small team still,like about uh 30 people or so.
Just people took that chance,like you know what?
I always wanted to live inCancun.
All right, I'm going to Cancunnow.
And yes, I myself always wantedto live in uh Northeast, and uh

(05:58):
so now I'm in New Hampshire, andso on and so on and so on.
Uh and why I'm why am I talkingabout that?
As I as as we started talkingabout being complacent and all
that stuff, now whenever I talkto potential hires, potential
SEO specialists, or marketingspecialists, or email marketing,
whatever the marketing um uhniche that you're working in is,

(06:22):
the the first question Itypically ask is what's the cool
stuff you've been working on?
What's something that's nottypical?
What's something that's standsout?
And instead of even kind of showme your resume type stuff, show
me the best project you workedon, and how did you use AI as a

(06:45):
tool?
And I think that's where that'swhere a good SEO stands out from
great SEO specialist using AI asa tool rather than I do
everything through AI now, andyou know, I work for two minutes
a day and I'm golden.
So yeah.

SPEAKER_01 (07:07):
So so yeah, you you you brought up kind of two lines
of conversations that I think wecan go down.
Um, also for unfortunately, thepodcast I did yesterday, no, two
days ago, hasn't come out yet.
Um, and it was with somebodythat coaches agencies.
And so a lot of like anybodythat when this podcast comes

(07:30):
out, I would encourage you to golisten to the previous podcast
because this is kind of anextension of that.
But we were talking about AItaking your jobs and and also
remote work was really somethingthat towards the end of the
podcast, he had a lot ofappendix on because a lot of
businesses had to change how youwork and how you interact.

(07:50):
Uh, we had had a remote teamwhen like pre-COVID for a long
time, but it was always like anadjunct added to the team that
was working in the office,right?
And they were kind of like thisextra layer, tertiary layer of
what was going on.
They weren't fully integrated inwhat was happening.

(08:11):
And and COVID helped force thatintegration to be on a you know
a cloud platform thateverybody's working on, no
matter where they're at.
And you can do it in the office,you can do it out of it, fully
integrating that.
He had a lot of great tips foragencies and freelancers working
on different projects of how towork together, how to map that,

(08:32):
because you don't think aboutwhen you go into the office,
hey, and you you get stuck doingsomething, you can just tap the
person beside you, hey, show youhow to do it.
So your SOPs have to be really,really good.
Because some people will justget stuck and wait till they
talk to their manager the nexttime around, or you know, they
might not be working on theright hours, uh, like where the

(08:52):
hour allocations are.
Like there's a lot of things toconsider when you're in a silo
by yourself and all you're doingis using a dashboard to drive
what's happening and you're nothaving a lot of those
conversations of how that'sgoing.
And I think it worked really,really well when everybody knew
each other.
Okay.
So when everybody knew eachother, you go remote, you get

(09:14):
these huge efficiency gains.
And that's that's that's what hewhat he had mentioned.
And and I see that, but now yougot new hires coming into it
that don't understand yourculture.
Um, like those are some of thethings that that I'm pulling off
of uh LinkedIn.
Like someone posted the otherday, here are the top three
things we did with our cultureto change what we were doing in

(09:36):
a remote first uh agencyenvironment to help to be
effective, right?
Like, so because these peopledon't know each other, they
don't have that benefit of whothey are, the culture, how
things work.
It really has to be definedreally well.

SPEAKER_03 (09:52):
Yeah, it's very interesting that now I'm looking
forward to watching thatepisode.
But yeah, it's it's uh in in thebeginning when we were in office
and then we went remote.
As you said, we all knew eachother, we had that experience of
in-person interactions, so weknew everything about each other
type of stuff.

(10:13):
Then when we went remote,efficiency gains were huge.
But then with the new teammembers, you're right, it was a
little bit tough.
So, what it's actually funny tome.
Um, back in the day before fullremote, being remote was almost
like a treat.
You know, it's like, you knowwhat, today I can work online,
or you know, I'm gonna work oneor two days or whatever remote.

(10:35):
Maybe I go for some kind of uhI'm gonna travel for a little
bit and kind of travel and work,and that was a treat.
Nowadays it's the opposite, andwe actually we made it almost
not a policy, but like a perk uhhere at uh now it's RGX, but uh
at Regicks SEO.

(10:56):
Um we took the budget that weused to pay for rent, and we
were on Woodway in Houston, I'msure you know where it is, which
is fairly expensive.
We were sharing an office whichwas not huge, um, and we were
paying five grand a month.
So, what we took, we took thatmoney and we actually put it
towards bringing people togetherin physical spaces, yeah.

(11:22):
And we just had a get together,we we try to do it quarterly,
and then we do one big oneannually with almost the entire
team where we bring everybodyfrom everywhere in the world
into one place.
But we just had one actually inNew Hampshire with like a
quarter of the team or so, andthen locally, where people have
some somewhat close together,uh, we encourage them on at

(11:45):
least monthly basis to go insome kind of co-working space or
whatever and spend some timephysically together because it
does change dynamics so muchthat quote unquote water cooler
talk does not happen naturallyanymore.
So, in a sense, we have to forceit.
Not and it's not force it as inhey, go talk to each other type

(12:06):
of stuff.
Because I tried that I triedthat in the beginning.
Hey guys, every Friday we'regoing on the virtual co-working
hangout.
I'm gonna put you in a roomone-to-one.

SPEAKER_01 (12:15):
Everybody buy pizza, we're gonna all eat pizza
together.
Yeah, yeah, we tried that too.

SPEAKER_03 (12:20):
It did not work, but now it's it becomes a treat to
be together, and I don't know ifit's uh it feels to me
personally, it feels morespecial to get to spend time
together, um, because of that,because we only do see each
other a couple times a year,maybe you know, three times a

(12:42):
year.
Um, and some team members Ihaven't seen for longer than
that.
So whenever whenever you do getto meet, you do cherish that
time and you do learn a lotabout that person.
Um our the not the purpose, butlike the why.
I don't know if you yourself andlisteners know the whole thing,

(13:05):
the why from Simon Sinek, right?
Yeah, uh, but yeah, our our whyis giving time back to first our
teammates, but then hopefullythrough extension of our work to
um our clients and theiremployees.
So it this is where it be whereit becomes it all integrates in

(13:29):
the sense that let's cherish thetime that we have, and you know,
if you want to go into all ofthat, I can I can talk about
that all day because there isit's it's all based obviously on
personal experiences and stufflike that, where there were
people in my life where didn'tcherish the time with them and
now they're gone.
It's like oh you know, I can'tdo that anymore.

(13:51):
So the the spending timetogether uh is amazing now.
So for all of the people who areremote, I encourage strongly
whoever those folks are in yourlife, either they're teammates
or you know, family or whatever,somebody you your grandma, if

(14:14):
you haven't seen them for awhile, go see them.
And uh it's because you mightnot have time tomorrow.
So yeah.
Yeah, that took a turn.

SPEAKER_01 (14:26):
Yeah, no, and I would I would say also um go see
your clients, okay.
Oh, yeah, absolutely.
I I think I think that so muchhappens when you're in the same
room with them.
Um, I I think a lot of peopleare getting fatigued uh on just
Zoom meetings or Google Meetmeetings or Teams meetings, and

(14:46):
all these tools need to reallytalk together better.
I feel like um these bigcompanies should be able to
integrate better, uh, but maybethat's by design.
Um and and I'm seeing that inconferences.
I'm seeing like people are justcoming back to being in person
together uh on how how importantit is to understand how people

(15:09):
work.
One of the questions I did havefor you was like we we have uh a
couple different teams or peopleon on different continents, and
we have some time zone issues.
Like we have like major likethree major time zones that
we're rotating through.
And as we were moving to that,we were dealing with like, hey,

(15:29):
when are you available?
Uh when are your kind of officehours that you can talk,
especially on the like webdesign side, right?
Like we needed to have awebmaster 24-7, like, you know,
because if one webmaster, likethe sun sets and they go to bed,
like we need to have anotherwebmaster to be able to pick it
up if something happens with thewebsite.

(15:50):
And so we worked a lot on uhmaking forcing people to a
certain degree of talking, likeyou need to talk, especially new
team members.
We've actually like bundled likea new team member with the old
team member so that you can goto that person and like ask the
questions.
Cause when you get on a bigcall, even like me, I started
having one-on-ones with a lot ofpeople on the team because when

(16:12):
I got on a call, everybody wouldbe like scared of me or
something, right?
And they wouldn't say things.
And so I've tried to kind of uhmodular tize it and kind of
break it apart and havedifferent groups talking with
people on so many differentcontinents.
What are some best practices ofhow you've implemented having
everybody communicate and talk?

SPEAKER_03 (16:34):
Yeah, extremely important, of course.
So transparency becomes an issuebecause again, you're not
physically there in person, youdon't overhear folks chatting
about whatever.
So, yeah, in our case, we uh forall of the new people, we have
we use Google, Google stuff, youknow, Google Sheets, Google

(16:55):
Docs, we use Google Chat forcommunications, meet for Google
Meet for uh video calls and allthat stuff.
So, yeah, we have uh basicallyjust a spreadsheet, Google,
Google Sheet, with everybody'savailability in terms of their
time zone, and we just um uh uhconvert it all to Eastern time
or it used to be central time,now it's eastern time, and then

(17:18):
uh so that anybody new on a teamcan just go and quickly check.
But then we also encouragefolks, it's not an almost
encourage, it's like a um it'sit is an SOP in a sense,
standard operating thing thatyou have to do when you join our
team.
In Google Chat, you can setstatuses, so it's required for
you to have a current status ofwhatever it is.

(17:42):
So if you're working, just sayhere working.
If you are taking a lunch break,it's good, you know, you you
should say I'm on a lunch break.
If you have some kind of doctorappointment or whatever, you
know, doctor appointment, beback at 1 p.m.
Eastern, and so on and so on.
So this way it becomes veryquickly and easily.
You open in Google Meets, youyou can open the person, like

(18:06):
click on a person and see uhtheir chat, and the the the
status pops up right away, oryou can even just hover and
there's little um uh emojis thatnow we kind of have almost like
a standard set of emojis, uh,which means I'm either working
or off or running some kind oferrand or whatever.
And uh with time being the why,we don't have set hours.

(18:31):
Here it's kind of do your work.
Obviously, if there's a meetingyou have to attend, you need to
be at the meeting, butotherwise, as long as you do
your work, we don't care whattime you work.
You I myself as an I I am thenight owl, so my prime time is
around midnight, my time.
Um, so and then in the in themorning, you wake me up at 8

(18:53):
a.m.
I can't put two words together.
So uh yeah, just uh whateverworks best for you.
And uh in terms of you mentioneduh because there are tons of
time differences, and at somepoint we don't have it the
moment, but we had a person, twopeople actually.
One was in Thailand, another onein Bali, and we are in the US,

(19:17):
that's literally 13 hoursdifference.
So getting together with thosefolks was quite painful, even on
video calls.
Uh, so what we started doing forsomewhat of a key roles, like
for example, you must mentionwebmaster, which in our case it
will be basically headdeveloper.

(19:38):
We started doing uh backups forpeople.
So, right now we have uh ourhead developer, um, he is in
Europe, and actually, if anybodywho's listening, if you know
somebody or if you are a fullstack.

(20:00):
Developer with a lot ofexperience, please reach out.
We need someone who lives closeto um Eastern Time Zone or US
time zone.
So any kind of South America,Central America, or obviously uh
uh North America, if you're anyof the Americas, please reach
out.
We need somebody with uh a lotof experience uh for a head

(20:21):
developer, and yeah, basically,if the our main guy is not
available because it's night, wedo have somebody who can cover
for him if client reaches outwhen he's asleep to do some
changes quickly on during thetime when he's not available.

(20:41):
So, yeah, just uh in certaincases for certain key positions,
we have to have that uh theduplication.

SPEAKER_01 (20:49):
I always is there anything else?
I want to go down anotherpathway, but I want to make sure
if there was anything else aboutlike remote work that you think
would be uh useful to share orhighlight uh before we switch
topics.

SPEAKER_03 (21:07):
Oh, there's so much stuff to talk about.
Um, and maybe it's a topic foranother time, I don't know.
Uh, but for since since thewhole idea here is to talk about
the folks who are watching, ifyou are remote, if you work
remote and don't get to see yourteam often, sometimes there's

(21:32):
that complacency that comes fromjust being by yourself at your
home.
And I myself feel thatsometimes, so it's kind of you
get complacent.
Ah, you know what, today I justgonna take it easy.
So, what we introduced, and it'sit's been a couple years at this

(21:54):
point, more.
Uh, we we do recharge days whereyou can anybody can come in uh
in the morning and say, you knowwhat, today I just don't feel
like it.
I I know if I have to stay up infront of my computer, it's gonna
be it's not gonna be my bestwork.
My day my day is gonna bewasted, so it's a lose-lose for

(22:16):
everybody.
Work is gonna be horrible.
Personally, I'm not gonna befulfilled.
So we allow now uh rechargedays.
So if you don't feel like you'regonna be your at your best, just
take a day off.
It's gonna be win-win.
You're gonna get recharged, yourmental state gonna be in the
right zone, and then your workis gonna be better.

(22:38):
And uh so what I encourage folksto do who are listening to this,
who are watching this, juststart asking for those type of
days.
Um hopefully your agency youwork with, the the company you
work with are gonna be lenient,but it's so much better to want
to come into work.

(22:59):
We have an internal modificationto the saying, thank god it's
Friday.
I hate personally, I hate that.
I I always hated that.

SPEAKER_01 (23:09):
It means you hate your job, right?
Like, that's essentially what itmeans.

SPEAKER_03 (23:12):
Exactly.
So we changed it, like, thankgod it's Monday.
Yeah, so whenever whenever uh weinterview the the we kind of
talk about that.
So, like, if you don't want tocome into work, you're done
doing something wrong with yourlife, and just mathematically,

(23:32):
and I'm a huge data nerd, mathis my my life type of stuff, but
mathematically, if you spend atleast eight hours a day working
and then eight hours, let's saysleeping, so that's half of your
life is going towardspotentially something that you
don't get any kind offulfillment from or not

(23:53):
enjoying.
What kind of life is that?
So, another tip, I guess, heredoesn't matter if you're remote
or not, if you don't love whatyou do, there's always time to
find something better.
Um recently it was a little likeI saw it on YouTube, uh, one of
those shorts, and it was ofcourse taken kind of out of

(24:14):
context and turned into this uhfunny thing, whatever.
Um but the saying, the originalsaying was oh boy, now I have to
remember.
Don't love your job, job whatyou love.
There you go.

(24:35):
So don't love your job, lovewhat do what you love that way,
job what you love.
All right, so this basically thepoint is find something you
love, and then you're nevergoing to work the day your life
has the same goals.
So, yeah.

SPEAKER_01 (24:49):
Yeah, no, I think I think that that's great.
So I I wanna I wanna switchgears.
I think a good transition tothat is if you don't love what
you do, uh, and you're usingChat GPT or one of the other AIs
a lot, uh ask them what youthink you would be good at and
it knows you better than youmight know yourself.
Uh, maybe upload your resume toit, upload your disk profile or

(25:13):
whatever like data you can giveit, and and it can give you some
really, really interestinginsights uh into what's going
on.
I think that AI is expanding umwhat people can do or think
about doing.
I even think that vibe coding isexpanding people that are
creative that couldn't programto actually like talk through

(25:34):
and get stuff made.
Like the the world is at areally interesting point and
it's it's just getting started,and there's there's so much
potential.
Like, if you don't love yourjob, if you're listening to
this, trying to learn SEO to doyour own site or whatever, like
there's so much opportunity outthere, and and the information's
out there.
There's trainings, there'scertification, there's YouTube

(25:56):
videos, um, uh learning.ai, I'vebeen using a lot uh to to go
through like some orchestrationlayers with like LM ops.
Like, there's it's all free,it's all out there.
We're in the information age.
So go figure it out.
Um, try to maybe use uh uh yourLM as uh a therapist, and you
can uh you can find out a lot ofreally interesting stuff about

(26:20):
yourselves.
I'll tell you a personal story,probably about a year over a
year ago, uh when the when thefeature on Chat GBT, uh which
they just did it on Claude,okay, but basically you could
listen uh from the differentthreads, right?
Like the thread, you knew whatwas going on.
This was Chat GPT 4.
So it might have not been quitea year ago.

(26:41):
I can't remember things aremoving so fast.
But when that happened, when itremembered everything that you
said, and by the way, I thinkchat GPT 5 is crap.
Okay, I'm just saying it, I'mcalling it.
Um, like I understand why theydid it, like there's uh a data
usage thing, so they want to uhvacillate between um you know
short answers and and longanswers all blended together,

(27:04):
but I can tell you if you were auser, a heavy user, a power user
of ChatGPT 4, it was phenomenal.
I also was reading this bookcalled AI First, uh it's like a
Harvard Business Review book.
Like the head of LinkedIn hadChatGPT 4 before 3.5 came out.
Imagine having Chat GPT 4 like ayear or two years before Chat

(27:27):
GPT 3.5 came out.
Like you have like a superpower,right?
Um, anyways, I would walk aroundlike walking my dogs on the on
the voice section where youcould talk to it, right?
And I would just like I wouldthat those dogs got some walks
because I would just I mean, Iwas walking and talking, and

(27:48):
then I was like, I'm not readyto go home.
Like, let me go get the otherdog, like let me keep walking.
And I mean, I'm talking like mywife would be like, Where'd you
go?
I was like, I was walking thedogs for she was like three and
a half hours.
So I was like, you know, I waslike, Yeah, you know, and um it
was really insightful, and Istarted to use uh LOMs from a

(28:09):
personal OS standpoint.
I'll even just share a quick funfact.
This tells me my water usage.
Um uh so I'm drinking water andit's it's tied into kind of a
personal OS through AppleHealth.
And please don't hack me ifyou're listening.
But um, there's you know,there's a there's a lot of

(28:30):
really cool stuff that's comingdown the pipeline.
And just the bottom line is ifyou don't love what you do,
now's the time to explore andlook at that.
And the sky's the limit.
I think that this is uh likemaybe twice as big, three times
as big as the internet.
So if you remember dial-uphappening, what was the internet

(28:51):
gonna be?
We're in dial up phase of LLMs.
So so there's so much potential.
And I I want to pivot back tolike AI's taking your job.
One of the things I can tell youif you're doing stuff the old
way or you're just kind of usingyou know whatever LLM to create
a little bit of content or do alittle bit of stuff, lean into

(29:13):
it.
I can tell you like the commentbrowser.
Now there's prompt injectionissues, chat GPT just launched
theirs if you're using Apple.
Um I can tell you right now thatyou can just do a repetitive
task, whether it be likeoutreach, billing, whatever, and
then it will learn what you doand it will take it over.
I have case studies where like abilling company had like three

(29:38):
billers, and then they were theylet comet just kind of follow
what they were doing for amonth.
Okay, just just just you know,it's recording what you're
doing, and then after a month,they're like, All right, you do
it for a week.
It did it for a week, perfect.
They laid off two people, andthe one person was overseeing

(29:58):
it, and now they're gettinghigher quality work.
Like this use case can beapplied to a lot of different
areas.
So if you're listening outthere, and a little bit of this
was discussed on the lastpodcast, like I said, I would go
check it out.
Is if you don't evolve, if youdon't grow, if you don't build
your skill sets, someone thatuses AI will take your job.

(30:21):
There will still be a human inthe loop, but it might not be
you because if you don'tunderstand how all this stuff
works and how it's integrated,and and Dimitri, that's like the
perfect question when you'reasking new hires, how are you
using AI to complete your job?
Like that's that's literallylike the first question that I
ask.
I was like, how do you use AI tocomplete your job?

(30:44):
Because there will be a human inthe loop, but there's a gonna be
a lot of jobs out there that aregonna change.
You're gonna need to upskill.
Like, I don't know.
I don't know what's gonna happenin a lot of big businesses, but
it's got to be a top-downapproach, it's got to be a
bottom-up approach, and like AIis solving problems.
It's really good at okay,automating stuff, but also

(31:06):
predicting stuff.
So there's a lot of new usecases.
There's a lot of things thatused to take time that it's
being shifted.
And and the better youunderstand how to utilize this
stuff, which I'm starting to seeit in the last like month, month
and a half, people weren'treally talking about AI.
Now I feel like everybody'stalking about it.
I don't know how much it's lipservice and and like, you know,

(31:28):
real kind of depth.
Like, you know, I could talk,you know, uh particle swarm
theory like after this, likeright.
Like uh, we can go deep on themath side of things, but like
people, I don't think understandthe fundamental change of how
big of a change this is going tobe and how AI is in everything
that we do.

(31:49):
And the better you canunderstand that, um it can be
applied in all these areas.
We're getting all kinds of usecases, even outside of like just
marketing.
We've, you know, like RevOpssales, like solving problems
because we can we can reach morebased on data and and knowledge

(32:10):
to do other things.
And you know, I I think that alot of businesses um that don't
go through this this transition,like they're just moving from
that industrial area to the theuh you know web transformation
or digital transformation era,they're starting to get a handle
with digital marketing.
The companies that are gonnamake that next transition are

(32:31):
gonna outshine a lot of theseother companies really quickly.
And I and that's the thing.
If you ask me what keeps me upat night, that's the thing is
are people gonna be able toupskill fast enough?
And or are they gonna just treatLLMs like a toy?

SPEAKER_03 (32:46):
Yeah, this is where it's the I guess the the
underlying thought of thisconversation, on my side at
least.
Before AIs, there were tons ofdifferent tools that you could
have used.
Let's say you know, whenPhotoshop came out for graphic

(33:08):
designers or I guess designers,yeah, it's like, oh, you know,
we're all dead now.
It's like, no, it just makesyour life easier and faster and
whatnot.
But you still there were tons ofdifferent other tools available
for you to explore nowadays withAI, same thing, it just even
more tools that come in out byby hundreds probably nowadays,

(33:31):
every day.
So, really, what it comes downto is like in a sense, you kind
of have to have a little bit oflaziness in you.
It's like, how can I do my jobthe easiest way?
And then that uh if if ifwhatever parts, the small parts
of your everyday work can beoutsourced to whatever AI tool,

(33:55):
the then you free up your brainpower to do something that AI
cannot do, which is anythingfrom idea generation to uh some
kind of like a higher levelthinking to more strategic
thinking and uh everything thatAI is I I assume at some point

(34:16):
is gonna be good at, butnowadays it's still not.
The uh if if if you understandhow AI works, it's trained on
data sets, so kind of like onexisting data, but it cannot
invent truly new things.
So that approach from adifferent angle, and that's

(34:37):
that's what I hate about AIstill, because nowadays we think
that it can do anything, butthen when I talk to Chat GPT and
like, hey, give me some freshideas out of the box ideas for
some kind of branding commandwe're doing or something that's
a little bit more creative, andit just cannot do anything.

SPEAKER_01 (34:58):
Um Dimitri, there's this uh video in some of my
education I was going through.
It was it it actually explainedhow like stable diffusion on
image generation worked, and youknow, why the fingers would come
up, or like yeah, how were theseimages being created?
And some of them were very, verylike we would call it creative,

(35:19):
but it was just create addingrandomness or static into what's
going on, and then creating likeadditional um deviations or
layers of what you were doing,and then building those back,
and so you're just kind ofchanging the temperature on on
what's happening.
And I actually last night I wasreading a newsletter, it's more

(35:39):
of like an investmentnewsletter.
Um, but they were talking a lotabout the money that's being
dumped into AGI, okay?
And they were like, and he wasjust like, We're dumping a lot
of money into AGI, and you know,everybody's saying we can scale
and pute comp compute to justyou know solve anything.
And he's going, I'm not suresure that we can, right?

(36:02):
I mean, maybe there's gonna bean instantaneous like
consciousness is gonna click on.
I mean, maybe.
Um, I'm not saying that it's notpossible because we don't know
how it's created today, but thelikelihood that's gonna happen,
if you understand how um how howhow these transistors, I guess,
are built uh or transformers arebuilt.

(36:26):
Like you got it's gonna makesomeone better that knows how to
use it and then has a foundationof what good looks like, but
it's not gonna take somebodythat's not good to try to use
this tool um really effectivebecause they're not gonna know
what good looks like and andthey're gonna be mediocre at
best.
Oops, sorry, they're gonna belike mediocre at best because

(36:48):
it's gonna take the the averageof all of what it's trained on.
And if you're not tuning it, ifyou're not, you know,
personalizing it, um then therethen there's gonna be some real
problems on uh you know whatwhat that output's gonna be and
what you're trying to do withit.
And and then it's gonna be, youknow, it's it's like there's a

(37:08):
degradation rate of uh all thepeople that are creating
content, right?
Like online, all this content.
I think it's four generations ofAI trained on AI, on the models
just collapse, yeah.
And and it and so there's thisreal premium, which I'll even
think if we go back to like SEOtying it back to the algorithms.

(37:30):
Um, there's a real premium onhuman-generated content.

SPEAKER_03 (37:35):
Absolutely, absolutely, and I boy.
So one of our largest clients interms of size of the company.
Uh, not gonna talk about whothey are.
They closed last year at 175million dollars in home
services.
They're the largest privatelyowned home services company in

(37:55):
the US.
They're on track, I think, for225 this year.
Uh, we've been working with themfor like seven years, I think
now.
And obviously, it was before AItime, all of Chat GPTs and stuff
like that.
So, all of the content, SEOcontent we were producing for
them was human written fully,completely.
And then uh for this year, no,no, not for this, starting in

(38:19):
2024.
Um they have so much contentneeds that us writing it with
humans became a problem.
So, and of course, myself as aAI denier almost, like I don't
want to do it with AI, man,talking to their uh marketing

(38:42):
director.
And basically, at the end of theday, decision was made uh
mutually that we're just gonnatry it and see what happens.
You know what?
Let's just spit out our goal,was 100 and something pieces of
content a month, uh, and seewhat happens.
2024 went great, surprisingly.

(39:03):
To my I thought we're gonna getbanned, Google is gonna drop
everything.
Obviously, there is the mainrating, the main authority for
for that domain is ridiculous,so that definitely helps.
But then after the last I thinkthree last Google algorithm
updates, especially the Octoberone, they just got smashed.

(39:25):
Um, we use SM Rush for uh uhvisibility tracking.
They went from average about50-60 percent visibility, which
is very, very high.
Uh the search visibility, tounder 20, so more than half.
And we're like, uh oh, allright, here's the here's the

(39:46):
first sign, so we gotta dosomething about it.
And thankfully, we were able tochange it.
How did we do it?
This is this is this is theinteresting part.
So, you know, this is where thatdifference became between.
Mediocre SEO in a sense thatpeople who just use AI to write
content without thinking, versusif you are the originator of the

(40:09):
idea and then you use AI toolsas the tools.
So we we we and of course wefollow all the trends and all of
the uh Google algorithm uh mainpoints and kind of understand
how Google works or tries triesto work at least and what they
are looking for, what they'renot looking for.

(40:29):
So we had almost like a thousandpieces of content that we had to
change in some sort of way.
So what we did was fromunderstanding that nowadays
Google wants, and I think it wasvery, very directly said in the
uh notes for the Octoberalgorithm update that they want

(40:52):
kind of hyper, if you're talkingabout local content,
hyper-localized, yep, specificthings talked about, mentioned
about on whatever content you'retalking about.
So let's say we are in we areboth from or we lived in
Houston, you live still inHouston, I lived there for 12

(41:13):
years.
Uh if we're talking about let'ssay the oaks um area, or the the
what's it called?
The the oaks, right?

SPEAKER_01 (41:26):
The the there's a lot of oaks, yeah like midtown
area or yeah, yeah, the midtown.

SPEAKER_03 (41:32):
The the the what's the it's not red oaks.
I'm blanking right now.
Anyway, uh so like if you if youknow a specific area, um, let's
say or Woodway, whatever, uhthere is Gardener is Gardener is
that what you're saying?
Yeah, or like you know, there ison the Woodway that there is a
bayou that goes through.
Yeah, so simply mentioning thatlet's say there's a business

(41:54):
that is located or targeting uhthe Woodway area, um mentioning
that you know uh blah blah blahby the bayou, or talking about
some some some kind of uh uhstatue that's in the middle of
the town square, uh as you know,as locals Sam Houston, yeah.
As as we yeah, well, there is aSam Houston statue, right?

(42:16):
On going towards Dallas, so likelet's say you're in Conroe area,
or that's a bit past Conroeactually.
Yeah, it is Conroe, right?
So, like maybe you're somewherein that area and you're
targeting that area.
So, as all locals love thestatue of Sam Houston, we love
this product, whatever.
So simple changes like that thathave to originate but from the

(42:38):
person, AI will not come up withany of this stuff because
sometimes it doesn't even know.
Um, or if there is some localtrend or local, I don't know,
famous spot, famous person,whatever it is, it's making
those small changes to contentwhere you Google kind of starts
to understand, oh, it's notfully content AI generated,

(43:00):
there's actual human touch toit.

SPEAKER_01 (43:02):
So I think I so I interviewed um like the the the
former head of Google MyBusiness uh a couple podcasts
ago, and the whole podcast wasreally about levels of trust,
right?
Levels of trust.
So um there's differentthresholds, the algorithms are
looking at different things.

(43:23):
If you mention the bayou, right,and we're talking about eat,
maybe, or like you know, thatthat's a con that's not really
the algorithm itself, it's kindof a way to summarize what's
happening.
But if you mention this bayou orthis bar or this location,
you're showing experience withthat area, which creates a

(43:45):
higher level of trust that youknow about that area.
Maybe you're servicing thatarea, maybe you live in that
area, maybe you do business inthat area, whatever it is.
Uh, but it it it it weightstrust to what you're doing
versus just pure content, right?
Right.
So so it adds kind offingerprints to that that say,

(44:07):
okay, like we can trust thisperson saying that more than
someone just talking about it,right?

SPEAKER_03 (44:15):
And then so that was one thing, and then the second
thing what we did was obviouslythis uh company, the brand, they
have a lot of data about thecustomers themselves, the areas
they they service, the theaverage, like in home services,
in HVAC world, in HVAC world,plumbing world, things like

(44:35):
average cost to installsomething is one of the main
questions by the users.
So, what we did, we just tookthe data, compiled it, turned it
into small blogs with the actualdata in there, and then we
started referencing withincontent.
You know, in this type of zipcode or in this town, average
cost based on the thousand ofour customers is this much.

(44:57):
Here's the link to our blog.
So just adding two of thosethings, and it can be done not
quite programmatically, but withAI tools, it can, especially
with like WordPress nowadays,have uh so it's so many
different plugins.
Just doing two of those thingsallowed us within uh basically a
month to change the content,recall it, and we're basically

(45:22):
back to 50-60% visibility.
You ask AI to do stuff likethis, like hey, go to this
website and figure out why it'swhy it's not ranking, what
happened, it will never tellyou.
So, as an SEO specialist, if youdon't understand the backbone or
like the the foundational way ofhow Google is thinking and what

(45:42):
they want, what they don't want,and if you just keep using AI as
all be all, that's that's whenyou're gonna die.
But at the end of the day, ifyou if you approach it from kind
of um not a fresh generationidea, but more about I don't

(46:04):
even know how to explain it,it's it's understanding the the
the the the center yamminess uhof like what's how how many
licks does it take to the get tothe center of the lalibab,
right?
Whatever.
Like when you understand thatthe core of what Google wants,
or if you're not doing SEO, ifyou're doing whatever email

(46:28):
marketing, what the customerswant, that's also a big thing
nowadays, obviously.
For last quite a few years, thatGoogle is very clearly saying
we're all about customerexperience and what users want.
So use the data, use AI toactually build for what they
want instead of what you want,or as a business, or or like
when I talk to the clients, ohmy goodness, every day they say,

(46:50):
I want to do this thing.
My first question is like, let'sthink about why.
Why do you want to do thisthing?
Because it's you want to dothat, or it's your actual
customer wants that and askingyou for it.
And when you just frame it thatway, after literally a half a
second, something clicks in thebrain of our clients, like, oh
yeah, it's just my personalopinion, or something like that.

(47:12):
Right?
So uh our jobs as marketers isto take well, let's say SEO in
general.
Uh if if you're if uh uh uh ourjob as SEOs is to understand
what Google wants and how theyprocess things, how what users
want, combine those things, andthen use the tools of plenitude

(47:34):
nowadays of AI things to speedup the process of creation of
whatever we need to create.
That's what our job nowadays is,and it looks like it will be for
more or less observable futureuntil something even more
drastic happens.
Um, and then kind of to finishup that thought really quick.

(47:55):
Have you seen the new Coca-Colacommercial, the AI one?
Uh they just released like acouple days ago.

SPEAKER_01 (48:02):
Okay, no, no, I have not seen it.

SPEAKER_03 (48:04):
No, so uh for if you don't know, but it but it's all
made with AI, right?

SPEAKER_01 (48:08):
Like that's the big thing.
I I I I've seen a couple brandsstart to launch these and it
becomes yeah, PR in itself,right?

SPEAKER_03 (48:14):
So uh Coca-Cola's been doing the that fully AI
produced commercial for the lastthree years, I think.
Um, and you can kind of see theprogress of how it gets better
and better, but it's full AI,and they just released a new
one, and oh boy, it's it'spretty next level.
And then you know, you hear it'slike, oh, it's been done with

(48:35):
AI.
Uh therefore, therefore, thelike a no-human touch.
And then so so you know, anybodywho's watching, listening, go
watch it, it's pretty cool.
And but then uh go to YouTubeand find the behind the scenes
of how it's been made.
There was, I they said it tookfive people of like the

(48:58):
professional uh CGI artists,five people a month of manual
work to produce it.
So, sure, it's been done withAI, but and then they show even
like the um the prompts thatthey used for AI.
They show they show the becausethere's like uh what's it
called?
Uh not just you know cuts invideo editing, but like um um

(49:21):
like overlays and whatnot.
I forgot the word.
Um so it starts with that properprompting of understanding what
you want to the the touch ofthat uh human editing at the end
that puts it all together.
And now when I watched ityesterday, it's like man, that

(49:44):
is amazing, but it's still youknow five people a month, so uh
full time, so that's uh 200 200hours a week, so let's say 1200
hours, and they're not cheaplabor people either.
So, you know, maybe it took them$100,000 to produce, which is

(50:04):
still cheaper than compared tothe 90s or early 2000s produced
commercial, like with actual youknow, uh T T V work, like you
know, normal camera stuff, whichprobably would cost I don't
know, a million dollars orwhatever, still cheaper, and
nowadays I think it's getting topretty much the same or possibly
even better quality, but itstill requires that original

(50:31):
thought, it requires knowingwhat you do to do it.

SPEAKER_01 (50:37):
So the jobs are changing, right?
Like exactly the roles arechanging, and maybe you can do
better more efficiently, butthere's still new rules, there's
still people that are gonna needthat, and I think the sky's the
limit as far as like the careersgo.
Um, we are getting somewhatclose to time, but you gave me
an idea that's kind of beenrolling around in the back of my

(51:00):
head.
Uh, that you know, I I get thepodcast is not something, guys,
that I do full time.
I would love to get to the placeto do it full time.
Maybe uh, you know, I set up away to to monetize this a little
bit more, but we we run ouragency, EWR Digital, uh, and and
I provide a lot of strategy workover there.

(51:20):
What I think would be reallycool, Dimitri, to do, and
there's been a couple key pointsin kind of history where I
wanted to do this and I didn'tdo it, but we were gonna talk
about failures, right?
We were gonna kind of open upand talk about agency failures
and what it takes.
Like, if you can fail fast, youcan you can get through it and

(51:42):
figure out all like I mean, I'velearned all the ways to not do
stuff that now I know like theseare the bright ways to do to do
stuff.
Um, and and that that took a lotof trial and error, uh, even
with hiring, like there, there'sa lot of like experience and and
battle-tested wounds that peoplehave.
Us so now you got the remoteshift that's happened since

(52:04):
COVID.
Now you got the AI shift.
So all the playbooks, all therule books have to be at least
modified, right?
And so you got a lot of peoplethat are listening that are
agency owners out there.
What I would like to do is setup a panel discussion uh and
invite you to come back on andand and have people talk about
it from an agency standpoint.

(52:25):
What are the things that aregoing on inside of agency?
How do people change uh ormodify what they're doing to
adapt to the reality of what theexpectation of clients is today?
Because here's here's likethere's two ends of the
spectrum, right?
There's the people that arelike, I still use Google, I
don't want AI, and I'm notsaying that that's the same

(52:47):
person, but I've heard all thesethings in the last 60 days.
Okay.
Like I don't, I don't need tooptimize for AI, I still use
Google.
Um, I don't want to use any AI.
And I actually had some bigpublicly traded clients that
were telling us they wererunning it through kind of like
uh originality.ai that I've hadhim on, but but different tools

(53:08):
like that, where people want toknow if it's AI or not, right?
Like plagiarism, like not somuch anymore.
It's all about like, is it AI ornot?
And companies uh were filteringcontent to say, hey, this is
written with AI, push it back.
I'm like, this was 7% AI, and AImodels were trained on human
writing.
So like I don't think I can getthis number to zero.

(53:31):
Like, those were some of theearly kind of discussions to
other clients saying, I wantthis cheaper and better because
you have the tool of AI.
So there's cost suppression ofwhat's happening on what we're
delivering.
There's been kind of a shift inour business to a done with you

(53:51):
model instead of a done for you,because people want to buy, you
know, an SEO package off theshelf uh or a paid package off
the shelf.
And that's not going to solveyour problem because 50% or more
of the traffic has just leftGoogle.
So just running Google Ads isnot kind of working like it used
to, right?
And so I think all thesedifferent things and more, I'm

(54:13):
sure there's a number of thingsyou can add to this too, but
there's a lot of things that arebeing put on not just
specialists, but agency owners.
And I know that there's a lot ofagency owners or SEO agency
owners or digital marketingagency owners, what how AI
agency owners, like there's somany different GIO, you know,

(54:34):
like AEO, like whatever.
What like there's a lot ofchanges that are happening
today, and everybody that I'vetalked to is kind of dealing
with it a little bitdifferently, but those are a lot
of conversations behind closeddoors.
I'll reach out to some people.
I know that you wanted to talkabout it.
I think that that's the best wayto learn is learn through other

(54:57):
people's experiences and andtake that advice to keep you out
of a ditch and to get to whereyou want to go faster.
And I think even a lot of whatwe talked about too today is
transformation.
And so I would love to have youback, Dimitri, um, and and have
like a panel discussion with anumber of other maybe SEO agency

(55:19):
owners and talk about you knowwhat their viewpoints are
because I can tell you onLinkedIn and on social media, as
well as people I talk to atconferences, there's two sides
of the debate out there, like alot.
Okay.
Even internally at our agency,there's been some debate or
clients are calling me and I'msaying, well, like people were

(55:41):
okay.
I had a call yesterday.
Okay, I had a call yesterdayfrom uh a CMO at you know a law
firm, and he was essentiallysaying, What do you think of
LLM.txt files and what rank mapis generating a couple of days
ago with me as well.

SPEAKER_03 (55:59):
It's like, what the hell, man?

SPEAKER_01 (56:00):
Oh, yeah, yeah, yeah.
That's funny, right?
And then I have to pro like,what do you think?
And I'm like, well, let mepreface it with like this is
what there's a disagreement onin the marketplace, and what I'm
hearing, and then let me tellyou kind of what I think, and
then let's incorporate it intowhat what you think's right for
your situation, right?
Like that discussion would behelpful to put out publicly and

(56:26):
let a couple different top SEOs,yeah, share their opinions
because I'm gonna hear differentthings, like you know, I'm on a
couple multi-purpose, likemulti-functional teams, and like
people have different opinions.
And I'm and it's like I and Ihave to say I don't know what

(56:48):
the right answer is becausesomeone just published a study
that that is completelydifferent from a month ago of
what I thought.
Like, here was a data point thatsomeone sent me.
Here's another data point,Dimitri.
Let me actually grab it so Iactually have the the statistics
correct.
So this was in a like a groupSlack chat, and then like this

(57:10):
is a a decent sized group Slackchat, and then they're like,
Matt, what do you think?

SPEAKER_03 (57:17):
At least they're asking you what you think.
I got yelled at, I got yelled atby a client, like, hey, when I
type in whatever this thing inmy in in um chat gpt, I my
company doesn't come up, andthen I don't see the LLM text in
on my chat on my website.
So that's gotta be the reasons.
Like, why you aren't yousupposed to be great as CEO?

(57:39):
It's like so you think if we addLLM.txt to your website is gonna
it's gonna do the magic, likefor real?
Well, for real?

SPEAKER_01 (57:46):
This the same client I said is that that's what they
thought the difference wasbetween them and a competitor.
Okay, let me read this to you.
This is like a brand new datapoint that was shared with me a
couple days ago.
SEO visibility in the topthousand chat GBT cited pages.
Nearly one-third of cited pageshave zero organic presence, 28.3

(58:09):
percent or 200 and 283 pageshave no organic keywords, no
traditional search visibility.
So what which I haven't seen thestudy where the data is coming
from, but they just gave me thegraphic.
Is they said, okay, so almost 30percent of the keywords that or

(58:31):
or pages that are coming up inchat GPT are not indexed in
Google.
Where is it getting the datafrom?
Like that's a very loadedquestion.

SPEAKER_03 (58:40):
Like, yeah, that's very interesting.

SPEAKER_01 (58:42):
28.30.
So they're not ranking for anykeywords, not top 100 at all.
They're not in the directory,but they're showing up in chat
GPT.

SPEAKER_03 (58:51):
So my first thought that's that's very weird, right?
How's that impossible?
That type of thing.

SPEAKER_01 (58:57):
Well, that that was like put me on the spot, ask me
what do you think?
Okay, so I thought it was superinteresting.
I want to dig into the study, Iwant to find out more.
Like the first thing I thoughtis I said LLMs are probably not
respecting walled gardens, okay?

SPEAKER_03 (59:14):
Right, that's possible, too.

SPEAKER_01 (59:16):
Because you know, Google, no follow links, don't
matter.
The LLMs from the data I've seendon't care, they're scraping
every data they can get to.
So if it's not getting indexedin Google, it's going behind the
walled gardens.

SPEAKER_03 (59:29):
That was the whole um Yeah, I was gonna say there
was that big thing where all ofthe paid content was available
through Chat GPT at some point.

SPEAKER_01 (59:38):
Yeah, and so like, okay, turning turning that off,
like you know, that was a big sothat was the where my brain went
first, but I don't know ifthat's the right answer.
And they're looking at me as theexpert saying, like, why is
this?
And I said, I need to see thestudy.
Let me dig into it more.
But like, remember, even whenthe LLMs, like as Like they

(01:00:00):
opened up the train data withrag, like they were really
leaning on Google for theresults.
And then I saw another studythat said a lot of what's
showing up in LMs, and I don'tremember the percentage, was
position 21 or more, like or orhigher, right?
So so the LLMs weren't sayingsuper optimized for Google.

(01:00:20):
That's not the right, that's notthe answer that they're looking
for.
And it makes sense becausethey're looking for a very, very
narrow answer.
They're not looking for kind ofsomething that's over optimized
for Google.

SPEAKER_03 (01:00:31):
Right.

SPEAKER_01 (01:00:32):
And so, like we're in a landscape that's constantly
changing.
Um, and so you're layering onthis landscape that's constantly
changing, the the workflows areconstantly changing, the the you
know, your your your playbooksare constantly changing, and
then a constantly changingenvironment of how people want
to work and how the newergeneration wants to work.

(01:00:53):
Like all of these things um arevery uh uh fluid, right?
And so uh I would love to hearkind of like you were sharing
some of that earlier.
I thought some of theinformation about working remote
and what you're doing wasfantastic.
Like, I I think a paneldiscussion to talk about some of
those things, to talk about somelike crazy failures that people

(01:01:16):
have had and like what did theydo about it?
Because when I do coachingcalls, uh, and by the way, um I
don't have a formal coaching,but people reach out to me from
the podcast.
A lot of what it is is like I'mdealing with this client issue.
How would you deal with it?
Yeah, right.
Like that's what a lot of thecoaching calls that that I've

(01:01:37):
been asked to to be on.
And so we get on either weeklycalls or monthly calls, or or bi
weekly is actually what we'vefound to be the best format.
Um, and they're like, hey, thishappened.
What would you do about it?
How would you handle it?
Like, how do I need to positionthis?
And and I think that kind ofinformation and share with you
like uh my experience or yourexperience, that I think would

(01:02:01):
be extremely valuable for a lotof people, and then we could get
a panel discussion and everybodycould uh you know cross-promote
it.
I think that could be forawesome, yeah.
Um so so we're we are bumping upagainst time here.
I do have a hard stop in inabout seven minutes.
So I would love to hear ifthere's anything we didn't cover
and you wanted to kind ofquickly, you know, share it that

(01:02:23):
you thought would be valuable.
Uh I'll give you the opportunityto do that.
And also, Dimitri, how do peoplefollow you?
Um, you know, what domain do youwant them to go to by the time
this comes out?
Um, and you know, anything elseyou would like to share?

SPEAKER_03 (01:02:38):
Yeah, well, I'd like to share a lot of stuff, but you
know, uh nothing we can fit in acouple of minutes, uh, because
yeah, there's so much stuff totalk about, and I can talk about
it for two weeks straight,probably.
Uh so yeah, um I'd love to bepart of that discussion, the
panel discussion, and uh youknow, the whole failing fast uh

(01:03:00):
is awesome nowadays with AI.
Anyway, but yeah, uh if anybodywants to reach out, uh if you
are looking for work for a greatagency to be at, our domain is
still rejectso.com.
That's the main one we arerebranding.
Uh we have the landing page atrgx.agency.

(01:03:20):
If you have any questions, youcan reach out on Twitter or um
LinkedIn.
My tag is at digital spaceman,which uh you know, being from
Houston and the whole brand withthe with the uh space theme on
our website, that's what it madesense to me.
But yeah, uh, if you if you haveany questions, if you'd like to

(01:03:42):
talk to me at Digital Spaceman.

SPEAKER_01 (01:03:46):
Dimitri really cares about his clients, about his
team.
Uh, I encourage you to reach outto him.
It's another great agency outthere.
Uh, again, uh our sponsor, whichI don't mention enough, is EWR
Digital.
Uh, two great agencies.
Um, as AI moves forward, youshould probably think about

(01:04:07):
specializing.
Dimitri and I were kind oftalking about where we're going,
what's on our roadmap.
And so, you know, I would justencourage you if you're looking
for a great agency, reach out toa couple people, find somebody
that's the right fit for yoursituation and what you're doing.
It's not a one-size-fit-all.
Uh, SEO is also not a commodity.
Uh, someone's price andsomeone's price isn't it doesn't

(01:04:30):
mean you're getting the samething or the the same, it's very
difficult.
So I would say educate yourselfon what you're looking for, work
with someone to find out theright strategy uh and the right
people to work with for yourbusiness.
Um, there's somebody out therefor everybody.
There's a lot of great peopleout there like Dremetri.
Thank you for coming on theshow.

(01:04:50):
Guys, if you want to grow yourbusiness with the largest, most
powerful tool on the planet, theinternet, reach out to somebody
that has an SEO agency for morerevenue in your business.
Don't try to figure it outyourself.
Listen to some podcasts.
Binge, listen to this podcast.
If you like any of them, leave areview, tag us.
Uh, really appreciate it.
Reach out to us.

(01:05:11):
Um, I am doing a lot ofconsulting calls these days, so
there's a there's an option tothat.
Uh, until the next time,everybody, thank you so much um
for listening.
Dimitri again.
Thank you for coming on theshow.
Until the next time, my name isMatt Bertram.
Bye bye for now.

All Episodes

Episode Transcript

Popular Podcasts

Stuff You Should Know

Crime Junkie

Dateline NBC

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The New Rules of Authority in an AI World With Dmitrii Kustov

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Stuff You Should Know

Crime Junkie

Dateline NBC

All Episodes

The New Rules of Authority in an AI World With Dmitrii Kustov

Stuff You Should Know