The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.

• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand quer...

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.

• shift from sessions to visibility and share of voice
• client education using visuals and live data reviews
• GA4 custom channel for AI tool referrals

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.

• LLM referrals as high-intent visits
• GA4 source/medium over fragile channel groupi...

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.

• LLMs as a new gatekeeper layer and why fundamentals still matter
• EEAT with real experience, proof, and long‑form content
• Reput...

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.

• Why Engagement Beats Follower Count
• How UGC Lowers Ad Costs and Fuels SEO
• Briefs, Rights, and Whitelisting Best Pra...

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.

• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics
• Google's framework has evolved from "micro-moments" to the "four S&...

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.

• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions
• Most marketers focus too much on features rather than addressing customer emotions
• Using AI to outsource thinking leads to ...

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands.

• AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable acros...

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.

• Marketers must focus on business performance over vanity metrics
• Measurement...

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.

• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs
• The three most important ranking fact...

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.

• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales le...

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.

• Entity SEO requires mapping relationships between dat...

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.

• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"
• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms
• ChatGPT and other AI...

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.

• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure
• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution model...

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction.

• AI is making marketers 10-100x more productive by enabling rapid content creation and analysis
• Content that previously took...

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.

• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints
• The customer journey increasingly happens off your website, making platform-diverse content esse...

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.

• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours
• The most effective YouTube ads follow a hook-educate-call to action structu...

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth.

• CEO Identity: changing your self-perception to match your desired business level
• The business you have is a mirror refle...

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.

• Modern marketing requires understanding that different social platforms have unique algorithms and audience expectatio...