Episode Transcript
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Speaker 1 (00:00):
You know how long ago it was. I ran into
the studio one day I said, Gandhi, there's this guy.
He's calling out influencers on Instagram. You've got to see
this guy. Yes, and I said, and he's a think
of Indian dissent.
Speaker 2 (00:13):
Yes, that's how it started.
Speaker 1 (00:14):
That's all that made extra relatable to you. But I
just I don't have any how long ago?
Speaker 2 (00:22):
Was that a year or more? Maybe two? I don't know,
at least a year, I would say.
Speaker 3 (00:27):
So if you and I can't get a croun trap supreme.
Speaker 1 (00:34):
Have you heard Jay? You know what I think. Dottie
Snacks is the account on Instagram, and I begged him.
I went on to DMS, like, you've got to come
to our show because we have to talk to you.
We need we need you in our lives. Finally Jay
shows up and he's here. Thank you for.
Speaker 4 (00:51):
Coming, Hello, Hello, thank you for having me.
Speaker 1 (00:54):
Thanks for being had. I appreciate it. So, what what
was it that made you start calling these influencers out?
What did you see? What was it that really just
sparked sparked the whole idea?
Speaker 4 (01:09):
Yeah, I would say it was two things. I've posted
about this on our page, but one was you know,
when we were building our popcorn brand, we were sending
out a lot of samples to influencers to just get
their reception, and if they liked the product, we told
them they could post it, no obligations required. But we
had one particular influencer who basically told me at the time,
like she didn't want the product, I would never understand
(01:30):
what it takes to build my own social media presence,
and basically just like buzz off. So at that point,
I remember studying her page and being like, I think
I can do what she's doing, meaning like build an audience,
because I don't think she's doing anything special. And then
also just like living in New York City among these people,
you know for the last like five years, just got
fed up with what I was seeing on my TikTok page.
So just decided to kind of like use our page
(01:52):
as my own blog. And it's sort of built a
mind of its own.
Speaker 1 (01:55):
Oh putout doubt. I mean, he's got over over eight
hundred and forty thousand followers on Instagram alone, and it's
I find it just first of all helpful businesses that
are dragged through the mud by these influencers who think
they know it all and are often lying. But also
not only are you exposing these influencers who are pieces
(02:16):
of trash, but you're helping these businesses out that really
need positive flow and you give it to them. You're
doing you're doing great stuff over there.
Speaker 4 (02:24):
Well, thank you. Yeah, no, it's been it's been crazy
because the power of the Internet for good. Right. We've
done a lot here locally in New York City, but
we've helped out businesses in Los Angeles, Tokyo. We were
just you know, discussing so uh, that to me is
the most fulfilling part, especially if that that interaction I
had early on just with a you know, an influencer
only having four hundred followers, I think a lot of
businesses go through something similar, so long term, that was
(02:45):
always the vision to be able to use our platform
to help other other small businesses.
Speaker 1 (02:49):
Also, he makes me laugh.
Speaker 5 (02:51):
Yeah, how many of these businesses really like, you know,
pay me and I'll give you a good review.
Speaker 4 (02:59):
I think a lot. It's some of that has become
like a cycle of influencers expecting to be paid to
go there. So I think that to me is the
issue is like how Can you really trust someone's review
of a place if they're being incentivized to go there
in the first place. So I would say that's like
overwhelmingly common, especially in New York City, to be paid
to review.
Speaker 1 (03:17):
Yeah, let's quit this gig. Yes, I want to play
the top point on the list. This is great.
Speaker 2 (03:25):
Is this weird for you? Try to hear this back.
Speaker 4 (03:27):
I'm used to like people yelling out this stuff. In this.
Speaker 2 (03:32):
I'm saying at least two to three times a day,
somebody in here will be like, oh my god.
Speaker 1 (03:36):
So this was an influencer who went to Taco Bell,
you know when I'm talking.
Speaker 4 (03:41):
About, right, Yes, yes, yes, the most recent video how
you get to the here he goes here, we go?
Ready here, here she is.
Speaker 1 (03:49):
I just want to Taco Bell And they were like,
have a tornado lot right now.
Speaker 3 (03:52):
So for the safety of our employees, we're gonna stop
digging orders your Taco Bell. Okay, you guys, A natural
disaster is barreling towards me, But the real disaster is
that I can't get a crun trap Supreme.
Speaker 5 (04:15):
How many times does someone like that reach back out
to you and be like, really, can you take that down
or not.
Speaker 4 (04:22):
Making fun of meth lawsuits, haven't they have? Yes, I've
gotten like half a dozen Season assists. This influencer particular
just deleted her page, so she has like no evidence
of her existing.
Speaker 2 (04:33):
My favorite was there was something similar to that that
happened where you expose a fairly popular food blogger and
she sent you a fake season desist letter from a
fake attorney. Oh, using like chat ept what she figured
out and just roasted her. And it was even worse moment.
Speaker 4 (04:48):
So I gotta be careful what I say here, because
you did reach out to the California State Bar and
they're investigating that like fake attorney to figure out if
it's like a real person.
Speaker 1 (04:56):
Okay, but yes, that was she.
Speaker 4 (04:58):
They went like her and her sister went to a restaurant,
promised them content and exchange for food. Took a couple
hundred dollars of free food. Didn't post. I posted about
the restaurant and that experience. Within like three hours, I
got the lawsuit threat look this guy up, like, we
had our attorneys look into it, and the lawyer like
didn't exist. So the whole thing was fake.
Speaker 1 (05:15):
Oh my goodness. So this is what so keep in
mind when anyone is coaching you to go try this
or not try that. Yeah, who are these people telling
me this? And where are they from?
Speaker 5 (05:24):
Right?
Speaker 2 (05:25):
I just feel like what you're doing is so genius
on multiple levels. The name of your page is your brand,
your popcorn company that you're about to have a lot
of products on the market, But you're the anti influencer,
influencer that is helping people by exposing things in the
most hilarious way. And you have us all talking like
you now, So that's weird.
Speaker 4 (05:44):
Yeah, I mean, look, there wasn't the I would love
to say it was like some master plan when we
started out, but like it was really just a function
of kind of what I described the experience of working
with some of these folks and then like living among
these folks, and then I think the thought was just
like with a small business, right, I think people are
really interested in the people behind the brand, like the
packaging and stuff like that's all fun and whatnot. But
that was like my my kind of idea for this
(06:05):
is really to let people know who we are, you know,
who's behind kind of the company, and like just use
the page to express my thoughts on you know, everything
that I was seeing.
Speaker 1 (06:13):
So it's the oh my god, you guys.
Speaker 5 (06:17):
Yeah, where did that come from?
Speaker 1 (06:19):
I think we all have someone in our life. Yeah,
who is the oh my god, you guys person?
Speaker 5 (06:25):
It's like the Kardashians. I feel like they are oh
my god.
Speaker 4 (06:29):
They definitely had a voice within that voice, but so
early on in the page, like I would do these
spoof reviews of like NYC Influencer goes to an Indian
restaurant and there's this account. Can I name them?
Speaker 1 (06:40):
Yeah, the VIP.
Speaker 4 (06:42):
List, So if you know yes, yes, yes.
Speaker 1 (06:45):
Yeah, we know them pretty well.
Speaker 4 (06:46):
Their voices inspired that voice.
Speaker 1 (06:51):
Knowing them, they would be so honored that you said ye. Yeah.
Speaker 4 (06:54):
I think they know this by now too, because I've
told them so they did like they did. They went
to an Indian restaurant and basic did like this thing
where they complained about them not having like butter chicken
or something, and so that's the.
Speaker 1 (07:06):
Chicken t Missala. Yes, that's right. Oh wait, what are
you doing? We have them on. We've had them on
a couple of times just to hey, yeah, should we
be taking you girls seriously in the interest, Yes, I have.
I think what they do is very entertaining. I think
they're self aware, Yes you too.
Speaker 5 (07:25):
What drives you the craziest about influencers.
Speaker 4 (07:29):
The craziest, I would say it's those who, like, so,
like we had there was an influencer who went to like, uh,
like a restaurant basically that had a specific type of
cuisine and they just didn't understand the cuisine and they
said the food was bad. So I would say it's
people who go in like misinformed or poorly informed and
then leave like a negative review. That to me drives
me like the craziest because, like, like I said, these
(07:51):
accounts can only have a couple thousand followers, but if
the video gets millions of views, it can have like
huge deleterious impacts on you know, places of business.
Speaker 1 (07:58):
So that's the thing, you know what what about good influencers?
Are are there any out there? You're like, okay, yes, yes, yes,
I've made a couple of videos.
Speaker 4 (08:07):
So there's this guy dining with Kent in Texas who's like,
I think, in his sixties, and he goes to small
businesses like he did this video trying Haitian food for
the first time, and he gives like a very authentic
review and if it's not something for him. He'll say like,
this wasn't for me. Janey Devours is another one. I
like folks who are like post kind of organically, and
I think go and understanding what they're eating. They take
(08:27):
the time to do the research and then they give you,
like a very honest perspective. They're not being paid to post.
I think those folks I really enjoyed consuming their content.
Speaker 1 (08:34):
Let's talk about the guy we were talking about this
earlier who I think he and a fellow influencer went
to Tokyo, went to Japan. I don't know if they
were together or not.
Speaker 4 (08:42):
I know they know they're they're like best friends.
Speaker 1 (08:45):
Okay. So he goes to this famous a Japanese barbecue
truck or something whatever, and he spits it out onto
the plate and posts it and says, oh, this is
the worst thing I've ever tasted. I mean, it was
watching this guy spit food out of his mouth and
his friend did the same thing. They both were spinning
(09:05):
food out of their mouths and it went huge. I mean,
you you posted on it, but a lot of people
followed your lead and posted on it as well. I'm thinking,
as an influencer, do you really need to be calling
out the foods that you think are awful. Do we
really need to know? Good? God, I don't want to
go to Japanity this guy's food. I'd rather see someone
(09:25):
say here's where you do need to go. Is there
a need for negative influencers.
Speaker 3 (09:32):
You?
Speaker 4 (09:34):
So in that case specifically, I think again it came
down to like just not being informed because if you
watch the video, he's like, oh, he's eating wagu and
he's like, oh, just to be clear, this isn't pork,
and it's like, obviously it's not pork because wag is
a type of cow. So I think I'm okay with
people who are like honest. I think it's a fine
line though, because, like I said, the I think the
Internet's become a lot about outrage, bait and engagement. So
(09:57):
it's a really fine line between being honest and just
being rude. But like I said, like this guy dying
with Kenden, Texas, if he doesn't like something, he'll just
say it's not for me and he'll move on.
Speaker 1 (10:06):
That's fine.
Speaker 4 (10:06):
So I think you can do things and like get
Keith Lee for examples, another great food influencerho's been around
around for a while if he doesn't like something, either
doesn't post it or like you know, he'll be honest
with you and just say it's.
Speaker 1 (10:15):
Not for him.
Speaker 4 (10:16):
So I think that you can do it in a
way that's respectful without being rude.
Speaker 2 (10:22):
I think the cultural difference is drive me insane sometimes too.
Where like you were saying, somebody's just uninformed. So they
go somewhere, they see something that is new to them
and instead of understanding this is new to me, let
me investigate or embrace it's. Oh, that's disgusting. I can't
believe they're doing this.
Speaker 1 (10:35):
Doing a voice.
Speaker 2 (10:35):
Ah, I do it all the time. Yeah, it's gross.
But we also found out about him when we were
talking to him earlier. I kind of assumed this was
your day job, that you were spending all your time
doing this, and then you told us you have a
day job. Yes, you're a finance bro.
Speaker 4 (10:49):
I have been working finance for a while while building
this company. I mean the goal is to ideally like
scale the business and do that full time. But yeah,
I think people on my page, no I just post,
and I mean if you see thedeo is a very
low production value.
Speaker 1 (11:01):
See me and my.
Speaker 4 (11:02):
Office chair and my iPhone. So it's been like a
kind of a passion project for a while.
Speaker 2 (11:08):
Now, how are your fellow finance bros reacting to this?
Speaker 4 (11:11):
They don't understand how I went from A to B
so but they everybody enjoys it because I think a
lot of people in the city kind of relate to it.
Speaker 1 (11:19):
So, okay, let's see. I get to hear one more
home and people are asking for his You're going to
go there. I'm gonna give you his. Uh my haircut.
Speaker 4 (11:29):
My hair's not cut, and I will be writing a
one star review for this place. Thank you very much.
Speaker 1 (11:36):
Oh my guy, you guys, I.
Speaker 4 (11:40):
Just learned that the world revolves around the sun and
not me, and I'm literally shaking.
Speaker 1 (11:52):
Here's here's my favorite thing Abu Jay does. He leans
back on his chair and there's a weird camera angle
from it. I like it to those sinks that you
get your hair washed in a Beauty of Beauty song
and then he shoots up like that. It's this, How
did you find that angle? It's a very odd angle.
Speaker 4 (12:14):
It's working so I work from home, so basically what
I do is I spin my office share around and
like lean back so that I can get like not
just an up close shot of my face, and then
my chair is set to like recline basically to the
maximum level. So it's just like it's comfortable.
Speaker 1 (12:29):
I don't know.
Speaker 4 (12:29):
I just started doing it when I'm in my first
video and it's become a staple.
Speaker 1 (12:32):
Now it's hilarious. All right. Look, there's several reasons why
I want to give you Jay's name online. It's Dottie Snacks.
It's d A A d I snacks.
Speaker 4 (12:45):
Dottie means it's a grandmother, right, Yes, that means grandma
Hindy Yep.
Speaker 1 (12:48):
Did you ever use the word dottie crowing?
Speaker 2 (12:50):
No, it's it's the paternal grandmother, right, and I don't
I didn't know her.
Speaker 1 (12:55):
Okay, fair enough to mean to go down that h
Dottie Snacks. Now. The other reason why I want to
talk about it is you got to get some more
product going because I'm dying to try this popcorn.
Speaker 4 (13:05):
Yes, two weeks, two or three weeks from now. I
don't want to make any promises, but we will have
our biggest re stock ever.
Speaker 1 (13:10):
So this is your grandmother's recipe.
Speaker 4 (13:12):
Yeah, so we basically took a recipe that she brought
over from India like sixty years ago, you know, spent
a couple of years tweaking it to make our current flavors,
and now we have a manufacturing partner to help us
kind of scale up production. So best selling flavor spicy Massala.
Speaker 1 (13:25):
Oh it isn't the chicken tiki Massola, although there's only two.
Speaker 2 (13:28):
So okay, how's the family reacting to all of this?
Because coming from an Indian family and then influence.
Speaker 1 (13:36):
Yeah, okay, talk about that.
Speaker 2 (13:38):
I just if I told my parents, hey, I'm gonna
be an influencer, they would one I'd have to explain
what that was to them, but then they would just
be NonStop conversations about disappointment. So I wasn't sure if you.
Speaker 4 (13:48):
Were, Esi, you can imagine the confusion. With the videos
I make, it's even like, yeah, it's even more confusing
for them.
Speaker 1 (13:54):
I mean, was this a conversation you had with your
mom and ed when you told me you wanted to
go into radio.
Speaker 2 (13:58):
Yeah, they said, well, okay, that's fun. I hope it
holds you over until you get a real job. And
they still ask me when I'm going to get my
real job. Well, guys, they said, your sister has the
real has the white coat and the real job. And
I'm just you know, haha, having a good time. Yeah,
they would not understand it. So good for powering through.
But are they starting to get it now and appreciate
what for the.
Speaker 4 (14:16):
Business They understand what the sales and stuff like something
tangible like that. But like when my mom's still like,
oh that's great.
Speaker 1 (14:24):
I love what you do. And now I can't wait
to taste some dotty snacks. And so it's d A
A d I Snacks and we'll put it up at
Elis Drens show on the Instagram so we can. You
can get at least ten more followers.
Speaker 4 (14:38):
Thank you, thank you.
Speaker 2 (14:38):
He needs some so bad.
Speaker 1 (14:39):
Oh my god, you guys. I did I bought your hats.
I have two of your hats.
Speaker 4 (14:44):
Oh thank wow. You're you're a You're a real fan.
I know.
Speaker 1 (14:47):
Please Hello, don't don't get me start.
Speaker 2 (14:49):
He's the one that discovered you and brought it to us.
Speaker 4 (14:51):
I was looking back. You messaged us when we had
like five thousand followers. Oh wow, wow. I was honored.
Speaker 1 (14:56):
What you do is so important and it's also a
great reminder to all of us when someone gives you
their opinion about something, stop and think about where that
opinion's coming from. Like who are they to tell me
I can't eat down there, or I shouldn't wear that shirt,
or I shouldn't go on that trip or whatever. Who
are they? Where are they coming from? Follow the money
sometimes as well.
Speaker 2 (15:17):
He's an investigator. He follows off he has for pos, receipts,
video footage, like.
Speaker 1 (15:22):
Everything I do. You actually took time to go to
these places to check videos and things?
Speaker 4 (15:26):
Oh yeah, I mean the coffee shop video you did.
I spoke with the owner, got her transaction data, like
she looked at the security, getmrphriage. I mean, if I'm
posting something like that and accusing someone not accusing, claiming
they're doing a fake, or if you want to make
sure I have like every fact, it's crazy.
Speaker 1 (15:40):
Yeah, I love that.
Speaker 2 (15:41):
So cool.
Speaker 1 (15:42):
So we've got we've got popcorn to buy, and we've
got more hats, more hats, and of course more calling
out the influencers. You're doing such a great job. Jay,
Thank you for coming to see us.
Speaker 4 (15:53):
Thank you guys for having