The Country 21/05/25: James Denholm talks to Jamie Mackay

Toyota’s Palmerston North-based New Vehicle Operations Manager gives us a Fieldays preview, including some hot deals on the new Hilux. 

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:00):
Army North, the farming capital of the country along with Fielding.
Our next porter call on the country. There we find
James Denham from Toyota. It's great the Toyota bases itself
out of Parmy North. James, I want to give you
some farming cred here. I know you're not a farmer,
but you're married to a dairy farmer. Good afternoon, get it, Jamie.

Speaker 2 (00:18):
How's it going?

Speaker 1 (00:19):
Talk to me about what Toyota's up to at field Days?
Three weeks to go. So just three weeks, and I
guess the barometer of how successful field Days will be
because I was talking to a guy from Blue Wing
HONDI is that I actually about it, and was tractor sales,
ute sales and of course four wheeler and quad bike sales.

(00:41):
How do you reckon Toyota's going to go this year?

Speaker 2 (00:43):
Obviously pretty damn well. We've got plenty of product here
to check out, accessories all over those products, and some
good deals to go with it, so that it stacks
up for a pretty nice offering.

Speaker 1 (00:53):
Well, you've got a good rural ambassador in Wayne lang
of the old president of Federated Farmers.

Speaker 2 (00:59):
Yeah. Absolutely, it's not the only one either. We've got
a wide range of ambassadors who are all there to
chitchat with people on the day and sip over a
few coffees at the same time.

Speaker 1 (01:09):
Including Dame val Adams. I'm a wee bit intimidated by
her to be perfectly honest, and Matt Watson, the fishing guru.
I for my sins, not sins at all, James, I'm
driving around to Toyota high Lux Hybrid. They're kind of
a hybrid and name only. And I know there's a
bit of misconception in the market about whether you need
a plug in for your hybrid or whether it loses

(01:31):
a bit of power, but an actual fact, all it
gives you is a bit more fuel economy and when
you put your foot on the throttle, a bit more
get up and go.

Speaker 2 (01:39):
You're on the money.

Speaker 3 (01:40):
I don't know what our dad to that, Jamie, you've
crushed it. Yeah, absolutely realistically, a bit of extra takeoff
on the mark, the same waiting depth. The big thing
we pushed in making sure everyone can obviously understand is
you can still tell you three and a half ton
And we've had some pretty neat activations of the big
old trailer checking around the country to showcase that over
the course of the year as well.

Speaker 1 (02:00):
Everyone knows you go to field days to get a deal.
What's Toyota coming.

Speaker 3 (02:03):
Up with for us?

Speaker 2 (02:04):
We've got a highlights offering across the whole range this
year as well as that, it'll be across some models
of the lankrus of seventy series. What that is for
us at the moment is two five hundred dollars worth
of accessories or you could get a three point five
percent finance rate, which is pretty attractive in the market
at the moment. Obviously all those usual lending criteria season
seas apply.

Speaker 1 (02:25):
Well, if you get two and a half grand of accessories, James,
you'd have to go with the bull bar, wouldn't you.

Speaker 2 (02:30):
Oh, there's plenty you can chuck on that, and I
think that's the whole point. You'll see a host of
things that you can chuck on those highlights. Is when
you come on down to the side and check it out.

Speaker 1 (02:37):
Yeah, good stuff. Hey, looking forward to catching up with
you and the team from Toyota. I think Yolo, Wayne
Langford and myself are doing a week activation for you
one afternoon. I won't get a word in, but I'm
looking forward to spending some time with him at the
Toyota site. I'll look forward to meeting you in person then, James,
good luck on the dairy farm. Not you, but your

(02:57):
wife and the manor were two there. How's the season going.

Speaker 2 (03:00):
I believe it's going pretty good. Things are pretty desperate
if I ever have to get anywhere near the milk
and shed, that's for sure. But it was a dry summer.
But it sounds like things attract them pretty well towards
in the season for them.

Speaker 1 (03:09):
At the moment, good stuff. See it at field days.

Speaker 2 (03:12):
We'll do look forward to Damius Chief