February 25, 2025 • 15 mins
A lot of us are looking to support local businesses, particularly those owned by Black women. Nikki Porcher has done a lot of the work for us with buyfromablackwoman.org. Learn more about her works and what led her to them in this episode.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Hey, this is Annie and Samantha and welcome to Stephen
Never Told You Prediction of iHeartRadio.
Speaker 2 (00:18):
And welcome to today's feminist around the World. And we're
kind of switching it up a bit, not too much,
but we are featuring an activist but with a twist.
So recently in an upcoming episode, we're predicting the future.
All love how podcasting works where we're just kind of
doing all the episodes and then it rearranges itself on
the timeline and we never really know exactly when to
(00:40):
publish or when we're going to publish or change the
publishing because.
Speaker 1 (00:44):
It does kind of feel like time travelings.
Speaker 2 (00:46):
It does right, I think like and also mainly because
future us if we ever like get referenced back to
these episodes, like not realizing what we're talking about. You know,
we talk about the New Year's Prediction episode often because
we it built so badly, that terrible. When we do
things like that, it's gonna like you never really know.
(01:07):
But with that an upcoming episode, if you're listening to
when this is released, we have already recorded an episode
that's coming in the future, very very close future. But
we get to sit down again with our friend Bridget
so excited to have our back on. We talked about
organizing and boycotting because you know, things are happening, which
led to me talking about something that I've been seeing
(01:30):
in my feed. And it was an interesting like poll
between the three of us because like I was getting
small bits of it, while apparently Bridget was getting a
lot more and you had no idea because you're not
on the social media. Is like that, Oh fair enough,
But anyway, with all of that, yes, this kind of
came in with this. So today is February twenty fifth,
(01:50):
twenty twenty five. Oh, look at that's the sick number.
And one thing we love is organizing and with that
people who are good at it. So we love people
who are good at it. For myself, I admire that
as a quality that seems so far away from me
and so seems like a superpower any one of those,
because you're also one of those who gets frazzled and
(02:11):
then gets really productive, as where I get frazzled and
I quit. So again, when I see people being active
and being on top of things and being organized and ahead,
I'm always like, wow, what, But I'm talking about organization
in an activist level. So if your feed looks like mine,
which I'm saying like I get little bits of it,
you may have come across a CALSET action for the
(02:32):
economic blackout for this Friday, February twenty eighth, twenty twenty five.
So it is coming up very quickly, And if you haven't,
here's a bit of information from Salon dot com. A
New Yorker transplanted to the Midwest, John Schwartz, originated the
People's Union Economic Blackout set for a Friday that aims
to unite consumers, reminding them and the corporate retailers and
(02:56):
services they patronize. As the might of a single dollar,
that act can create powerful change. And so the article
goes on explaining more, saying the one day blackout, which
has gone viral since its announcement in early February, is
to see folks across the country spend no money at
corporate retailers such as Target, Amazon, and Walmart. The action
(03:16):
includes skipping fast food restaurants, avoiding gas stations, and putting
away the credit cards except for at small businesses and
independent community establishments. So really great idea. I came across this,
and because again I feel like we have to be
really really hyper sensitive and aware and do some research.
(03:38):
I didn't know much about it, and I was say,
is this a good thing? Is this with these things?
And Bridget as you will hear on that next episode
kind of explains a little more. And if you have
the time, you need to go listen. It's a great
episode coming up, just to hype it up a bit,
just to hype it up a bit more and just
about how effective this type of action or an organization
can be. But that's not necessarily what we're talking about
(04:00):
for this episode. In that same Salon article, they interview
Nikki Pourchet about this type of activism, and that is
who we are featuring today. We want to talk about
her and her work, so she does come into play,
and we're going to read a little bit from her
in that same interview in this conversation about this economic blackout,
but before we do that, we do want to highlight
(04:20):
who she is and what she's doing. So Poorche is
the founder of Buy from a Black Woman, which is
a nonprofit that uplifts and empowers and support black women
owned businesses small black women owned businesses. A bit from
the website Buy from a Black woman dot org quote.
Black women have been leading the numbers when it comes
to starting a business, but annual cells for black women
(04:41):
business owners are five times smaller than all women owned
businesses due to lack of support and awareness. That's where
Buy from a Black Woman comes in. Since twenty sixteen,
Buy from a Black Woman has empowered, educated, and inspired
black women business owners and the people who support them.
Buy from a Black Woman ensures that Black women have
the tw and resources that will allow them to be successful.
(05:02):
Through educational programs, an online directory, and funding, Buy from
a Black Woman continues to grow as a trusted resource
that helps Black women in businesses. Going back to Bridget,
we had a whole conversation about black women businesses and
getting funds and grants and how the government is against them.
It has been from jump before this administration. Even so,
(05:26):
organizations like this are really important to keep us aware
and informed of businesses that are out there that we
should be supporting. That's a excite note. And yeah, her
organization has been around since twenty sixteen for a minute,
bringing awareness in supporting small black women owned businesses, and
so a bit of information about her specifically from her
LinkedIn account. She writes, I am here to ensure that
(05:48):
black women are seen, supported and heard. I open doors
for black women business owners and advocate for them at
every level of the business ecosystem. I push for change
at the policy level, champions supply diversity at the corporate level,
mentor black women founders at the business level. And I
also educate consumers on how to support black women entrepreneurs conscientiously,
(06:09):
sustainably and long term. And I've managed to get incredible
results because of my approach. I've built the highest ranking
online directory of black women owned brands, secured partnerships with
major organizations like h and M, the IRS, and PayPal,
helped black women drive over two point seven million dollars
in revenue, and built an engage community of two hundred
(06:30):
and sixty two thousand plus supporters. I believe that black
women deserve an equal chance, so I do everything I
can to make sure they get the best tools and
resources to start, build and sustain thriving businesses. So she
is doing some amazing work and in an interview with
the Wiresuit dot Com, she talks about her journey in
creating this nonprofit, and she says it started off as
(06:53):
a blog where I highlighted black owned brands so people
could buy from them. And I started the blog after
attending an event with just women owned brands and realizing
that I was the only Black woman in the room,
which opened my eyes to the lack of support that
black women entrepreneurs receive in general. And I believe that
when things like this are revealed to you is because
you're supposed to be a part of a solution. So
(07:15):
I decided to do something about it. I started buying
from black women and blogging about my journey, and people
loved it. They wanted to be involved. Businesses started reaching
out and asking how they could get featured, and people
kept asking how they could send me money to support
the movement, which is how the blog evolved into a
nonprofit and we awarded our first business grant. That was
back in twenty sixteen, and we've come a long way
(07:37):
since then. So in that same interview, she talks about
why she wanted to do this work, and she says,
I've been called to serve and have always worked in
service to others in some way. I served my country
when I was in the military. I'm a decorated war
veteran who did two tours in Iraq. I also taught
in the public school systems and worked in the nonprofit industry.
So when I realized that I needed to do something
(07:58):
about the inequalities that black women in business owner's face,
and I started up thinking of how I could be
a part of that solution. It occurred to me that
my background and experience made me perfect for the job.
It was just clear to me that this is the
path that I'm supposed to be on. And she's doing
a great job with her nonprofit. She's also a writer
and a podcaster, m maybe a guest. So here's a
(08:21):
bit of information from a Black Woman's podcast dot com.
Black women are the economy, the culture, and the movement,
So why are we still waiting for permission? The Nicki
Poorchet Podcast is where real conversations meet real action, hosted
by Nicki Poorchet, founder of Buy from a Black Woman.
This podcast is all about pushing past fear, stepping into
our power, and making moves that matter. Through bold storytelling,
(08:44):
thought provoking discussions, and the double Dutch rule one two
three jump in. Niki challenges listeners to stop waiting and
start building, whether it's business, personal growth, or the state
of black women in the world. This podcast is your
weekly push to move with intention and create impact. Time
to jump in. So hey podcast recommendation from us Yeah
(09:05):
and also possible guess yeah, just you know, you know
how we do care of course and as a trust
the source for small black women owned business. She has
some insight on this Friday's economic blackout, So this is
(09:27):
how I discovered her in the first place. So we
want to talk about her thoughts on this. Going back
to that Salon dot Com article quote, Nikki Poorchet, founder
of Buy from a Black Woman, a business support organization,
favors the idea of financial resistance on Friday and advocates
for a multi pronged, long term strategy. She says the
strike will only be effective with mass participation, media coverage,
(09:50):
and sustained behavior change going forward. If people return to
their usual spending patterns the next day, the momentum can
be lost. Additionally, without clear demands or follow up actions,
corporate may not feel compelled to change, she said, and
then she continues the strike raises awareness about economic disparities
and corporate accountability, encouraging people to be more intentional with
their dollars. It also sends a clear message that marginalized
(10:13):
communities hold financial power and will not support businesses that
harm them. So I think this is such a great
conversation because it is it is this larger picture that
we have been talking about about what is this effect,
how is this effective? And how do we know it's
going to be effective because it seems like boycotting on
a personal level doesn't necessarily do anything, and we know
(10:33):
that when it comes to accessibility, that's a whole conversation
that we have to have. On top of that, but
taking time and taking a business like if a chunk
of people, even if it's like ten percent of the
people stopped buying for one day, and those numbers will
affect the corporations. So again referring back to the episode
(10:54):
that we recorded with Bridget, she does talk about how
corporations do see this as a threat, and I think
that's a big conversation. And then having people like Porchet
who has done the work for us and is showing
us and giving us an actual list, handing us a
list of trusted businesses, a small own businesses by black women,
(11:15):
that's so great. Like I've been asking, we know this,
We've been asking how do we ethically buy a good presence.
How would we all these things because it feels like
all the corporations, even the quote unquote good ones, are
not great. So like she has done the work for
us and being like buy from here. So if you
do buy on Friday, we are asking you to be
a part of this initiative of this blackout. Do not
(11:39):
buy from corporations if you can. We know things happen,
We know like people have accessibility issues and things have
to be done. We know it might be a very
last minute. So apologies because like I said, it's kind
of popped in a few things here and there on
my feed, but I kind of like didn't know if
there was an actual thing that's bad on my part,
(12:00):
but that if you are going to buy, purchase, or
do anything to do from small business, go to buy
from a black woman dot com and they have great lists,
they have waste of support. Porchet has done a lot
of the work obviously, and then we had already talked
about previously content creators who are also getting us a
list of people who we should support and buy from,
(12:22):
and those are important things to look.
Speaker 1 (12:23):
At, yes, And I would say, also, I know I
really foundered when at the beginning of the year you
asked me my resolutions, my goals, I would say in general,
one of mine has been like to buy less, and
we talk about that in the episode coming up with
(12:44):
Bridget's episode, especially if it's not something I really need
or you know, shop your own closet, that kind of thing.
Although I just wear pajamas and T shirts now, so
what doesn't matter. But you know, that is something I've
been really trying to do. So do this, but also
keep it in mind going forward where you can make
(13:04):
the changes, try to make those changes.
Speaker 2 (13:08):
Right, Yeah, And I think we do. I think we
will come back and have a bigger conversation about what
these types of thoughtful purchasing I guess awful buying uh
does look like, as well as looking at groups like
you know, buy nothing groups. Even though it's on Facebook,
where else is it on? Is it on the neighbored
(13:29):
one next door? Yeah?
Speaker 1 (13:33):
They do post on there. Oh my goodness, so much
strama happening on my next story right now. But I
mean that's the complexity of it, which we do talk
about in that episode of Bridget as well. It's like,
sometimes you have to make your compromises of well, I'll
give up this thing, but I can't really give up
(13:53):
this thing, or it's difficult, But to have those conversations,
to have those thoughts, and to really try what you
can if you can, because not everybody has the ability
to do it like some of us do. So Tea
just think about it, try to do it where you can,
because it's definitely hit and where it hurts. Soul Wallet. Yes, well,
(14:19):
if you have any suggestions listeners for organizations we should
look into people, we should look into businesses like these
that you love. Let us know. You can email us
at Hello at stuffmomnevertold you dot com. You can find
us on blue Sky at moms a podcast, or on
Instagram and TikTok at stuff We've Never Told You for
(14:40):
us on YouTube. We have a Tea public store, and
we have a book you can get wherever you get
your books. Thanks is always to our super producer receior
executive producer My and or contributor Joey. Thank you and
thanks to you for listening. Definitely never told you his book.
Should I heart Radio. For more podcasts from my Heart Radio,
you can check out the heart Radio app, Apple podcast
or wherever you listen to your favorite shows,
Hey, this is Annie and Samantha and welcome to Stephen
Never Told You Prediction of iHeartRadio.
Speaker 2 (00:18):
And welcome to today's feminist around the World. And we're
kind of switching it up a bit, not too much,
but we are featuring an activist but with a twist.
So recently in an upcoming episode, we're predicting the future.
All love how podcasting works where we're just kind of
doing all the episodes and then it rearranges itself on
the timeline and we never really know exactly when to
(00:40):
publish or when we're going to publish or change the
publishing because.
Speaker 1 (00:44):
It does kind of feel like time travelings.
Speaker 2 (00:46):
It does right, I think like and also mainly because
future us if we ever like get referenced back to
these episodes, like not realizing what we're talking about. You know,
we talk about the New Year's Prediction episode often because
we it built so badly, that terrible. When we do
things like that, it's gonna like you never really know.
(01:07):
But with that an upcoming episode, if you're listening to
when this is released, we have already recorded an episode
that's coming in the future, very very close future. But
we get to sit down again with our friend Bridget
so excited to have our back on. We talked about
organizing and boycotting because you know, things are happening, which
led to me talking about something that I've been seeing
(01:30):
in my feed. And it was an interesting like poll
between the three of us because like I was getting
small bits of it, while apparently Bridget was getting a
lot more and you had no idea because you're not
on the social media. Is like that, Oh fair enough,
But anyway, with all of that, yes, this kind of
came in with this. So today is February twenty fifth,
(01:50):
twenty twenty five. Oh, look at that's the sick number.
And one thing we love is organizing and with that
people who are good at it. So we love people
who are good at it. For myself, I admire that
as a quality that seems so far away from me
and so seems like a superpower any one of those,
because you're also one of those who gets frazzled and
(02:11):
then gets really productive, as where I get frazzled and
I quit. So again, when I see people being active
and being on top of things and being organized and ahead,
I'm always like, wow, what, But I'm talking about organization
in an activist level. So if your feed looks like mine,
which I'm saying like I get little bits of it,
you may have come across a CALSET action for the
(02:32):
economic blackout for this Friday, February twenty eighth, twenty twenty five.
So it is coming up very quickly, And if you haven't,
here's a bit of information from Salon dot com. A
New Yorker transplanted to the Midwest, John Schwartz, originated the
People's Union Economic Blackout set for a Friday that aims
to unite consumers, reminding them and the corporate retailers and
(02:56):
services they patronize. As the might of a single dollar,
that act can create powerful change. And so the article
goes on explaining more, saying the one day blackout, which
has gone viral since its announcement in early February, is
to see folks across the country spend no money at
corporate retailers such as Target, Amazon, and Walmart. The action
(03:16):
includes skipping fast food restaurants, avoiding gas stations, and putting
away the credit cards except for at small businesses and
independent community establishments. So really great idea. I came across this,
and because again I feel like we have to be
really really hyper sensitive and aware and do some research.
(03:38):
I didn't know much about it, and I was say,
is this a good thing? Is this with these things?
And Bridget as you will hear on that next episode
kind of explains a little more. And if you have
the time, you need to go listen. It's a great
episode coming up, just to hype it up a bit,
just to hype it up a bit more and just
about how effective this type of action or an organization
can be. But that's not necessarily what we're talking about
(04:00):
for this episode. In that same Salon article, they interview
Nikki Pourchet about this type of activism, and that is
who we are featuring today. We want to talk about
her and her work, so she does come into play,
and we're going to read a little bit from her
in that same interview in this conversation about this economic blackout,
but before we do that, we do want to highlight
(04:20):
who she is and what she's doing. So Poorche is
the founder of Buy from a Black Woman, which is
a nonprofit that uplifts and empowers and support black women
owned businesses small black women owned businesses. A bit from
the website Buy from a Black woman dot org quote.
Black women have been leading the numbers when it comes
to starting a business, but annual cells for black women
(04:41):
business owners are five times smaller than all women owned
businesses due to lack of support and awareness. That's where
Buy from a Black Woman comes in. Since twenty sixteen,
Buy from a Black Woman has empowered, educated, and inspired
black women business owners and the people who support them.
Buy from a Black Woman ensures that Black women have
the tw and resources that will allow them to be successful.
(05:02):
Through educational programs, an online directory, and funding, Buy from
a Black Woman continues to grow as a trusted resource
that helps Black women in businesses. Going back to Bridget,
we had a whole conversation about black women businesses and
getting funds and grants and how the government is against them.
It has been from jump before this administration. Even so,
(05:26):
organizations like this are really important to keep us aware
and informed of businesses that are out there that we
should be supporting. That's a excite note. And yeah, her
organization has been around since twenty sixteen for a minute,
bringing awareness in supporting small black women owned businesses, and
so a bit of information about her specifically from her
LinkedIn account. She writes, I am here to ensure that
(05:48):
black women are seen, supported and heard. I open doors
for black women business owners and advocate for them at
every level of the business ecosystem. I push for change
at the policy level, champions supply diversity at the corporate level,
mentor black women founders at the business level. And I
also educate consumers on how to support black women entrepreneurs conscientiously,
(06:09):
sustainably and long term. And I've managed to get incredible
results because of my approach. I've built the highest ranking
online directory of black women owned brands, secured partnerships with
major organizations like h and M, the IRS, and PayPal,
helped black women drive over two point seven million dollars
in revenue, and built an engage community of two hundred
(06:30):
and sixty two thousand plus supporters. I believe that black
women deserve an equal chance, so I do everything I
can to make sure they get the best tools and
resources to start, build and sustain thriving businesses. So she
is doing some amazing work and in an interview with
the Wiresuit dot Com, she talks about her journey in
creating this nonprofit, and she says it started off as
(06:53):
a blog where I highlighted black owned brands so people
could buy from them. And I started the blog after
attending an event with just women owned brands and realizing
that I was the only Black woman in the room,
which opened my eyes to the lack of support that
black women entrepreneurs receive in general. And I believe that
when things like this are revealed to you is because
you're supposed to be a part of a solution. So
(07:15):
I decided to do something about it. I started buying
from black women and blogging about my journey, and people
loved it. They wanted to be involved. Businesses started reaching
out and asking how they could get featured, and people
kept asking how they could send me money to support
the movement, which is how the blog evolved into a
nonprofit and we awarded our first business grant. That was
back in twenty sixteen, and we've come a long way
(07:37):
since then. So in that same interview, she talks about
why she wanted to do this work, and she says,
I've been called to serve and have always worked in
service to others in some way. I served my country
when I was in the military. I'm a decorated war
veteran who did two tours in Iraq. I also taught
in the public school systems and worked in the nonprofit industry.
So when I realized that I needed to do something
(07:58):
about the inequalities that black women in business owner's face,
and I started up thinking of how I could be
a part of that solution. It occurred to me that
my background and experience made me perfect for the job.
It was just clear to me that this is the
path that I'm supposed to be on. And she's doing
a great job with her nonprofit. She's also a writer
and a podcaster, m maybe a guest. So here's a
(08:21):
bit of information from a Black Woman's podcast dot com.
Black women are the economy, the culture, and the movement,
So why are we still waiting for permission? The Nicki
Poorchet Podcast is where real conversations meet real action, hosted
by Nicki Poorchet, founder of Buy from a Black Woman.
This podcast is all about pushing past fear, stepping into
our power, and making moves that matter. Through bold storytelling,
(08:44):
thought provoking discussions, and the double Dutch rule one two
three jump in. Niki challenges listeners to stop waiting and
start building, whether it's business, personal growth, or the state
of black women in the world. This podcast is your
weekly push to move with intention and create impact. Time
to jump in. So hey podcast recommendation from us Yeah
(09:05):
and also possible guess yeah, just you know, you know
how we do care of course and as a trust
the source for small black women owned business. She has
some insight on this Friday's economic blackout, So this is
(09:27):
how I discovered her in the first place. So we
want to talk about her thoughts on this. Going back
to that Salon dot Com article quote, Nikki Poorchet, founder
of Buy from a Black Woman, a business support organization,
favors the idea of financial resistance on Friday and advocates
for a multi pronged, long term strategy. She says the
strike will only be effective with mass participation, media coverage,
(09:50):
and sustained behavior change going forward. If people return to
their usual spending patterns the next day, the momentum can
be lost. Additionally, without clear demands or follow up actions,
corporate may not feel compelled to change, she said, and
then she continues the strike raises awareness about economic disparities
and corporate accountability, encouraging people to be more intentional with
their dollars. It also sends a clear message that marginalized
(10:13):
communities hold financial power and will not support businesses that
harm them. So I think this is such a great
conversation because it is it is this larger picture that
we have been talking about about what is this effect,
how is this effective? And how do we know it's
going to be effective because it seems like boycotting on
a personal level doesn't necessarily do anything, and we know
(10:33):
that when it comes to accessibility, that's a whole conversation
that we have to have. On top of that, but
taking time and taking a business like if a chunk
of people, even if it's like ten percent of the
people stopped buying for one day, and those numbers will
affect the corporations. So again referring back to the episode
(10:54):
that we recorded with Bridget, she does talk about how
corporations do see this as a threat, and I think
that's a big conversation. And then having people like Porchet
who has done the work for us and is showing
us and giving us an actual list, handing us a
list of trusted businesses, a small own businesses by black women,
(11:15):
that's so great. Like I've been asking, we know this,
We've been asking how do we ethically buy a good presence.
How would we all these things because it feels like
all the corporations, even the quote unquote good ones, are
not great. So like she has done the work for
us and being like buy from here. So if you
do buy on Friday, we are asking you to be
a part of this initiative of this blackout. Do not
(11:39):
buy from corporations if you can. We know things happen,
We know like people have accessibility issues and things have
to be done. We know it might be a very
last minute. So apologies because like I said, it's kind
of popped in a few things here and there on
my feed, but I kind of like didn't know if
there was an actual thing that's bad on my part,
(12:00):
but that if you are going to buy, purchase, or
do anything to do from small business, go to buy
from a black woman dot com and they have great lists,
they have waste of support. Porchet has done a lot
of the work obviously, and then we had already talked
about previously content creators who are also getting us a
list of people who we should support and buy from,
(12:22):
and those are important things to look.
Speaker 1 (12:23):
At, yes, And I would say, also, I know I
really foundered when at the beginning of the year you
asked me my resolutions, my goals, I would say in general,
one of mine has been like to buy less, and
we talk about that in the episode coming up with
(12:44):
Bridget's episode, especially if it's not something I really need
or you know, shop your own closet, that kind of thing.
Although I just wear pajamas and T shirts now, so
what doesn't matter. But you know, that is something I've
been really trying to do. So do this, but also
keep it in mind going forward where you can make
(13:04):
the changes, try to make those changes.
Speaker 2 (13:08):
Right, Yeah, And I think we do. I think we
will come back and have a bigger conversation about what
these types of thoughtful purchasing I guess awful buying uh
does look like, as well as looking at groups like
you know, buy nothing groups. Even though it's on Facebook,
where else is it on? Is it on the neighbored
(13:29):
one next door? Yeah?
Speaker 1 (13:33):
They do post on there. Oh my goodness, so much
strama happening on my next story right now. But I
mean that's the complexity of it, which we do talk
about in that episode of Bridget as well. It's like,
sometimes you have to make your compromises of well, I'll
give up this thing, but I can't really give up
(13:53):
this thing, or it's difficult, But to have those conversations,
to have those thoughts, and to really try what you
can if you can, because not everybody has the ability
to do it like some of us do. So Tea
just think about it, try to do it where you can,
because it's definitely hit and where it hurts. Soul Wallet. Yes, well,
(14:19):
if you have any suggestions listeners for organizations we should
look into people, we should look into businesses like these
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(14:40):
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thanks to you for listening. Definitely never told you his book.
Should I heart Radio. For more podcasts from my Heart Radio,
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