Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google.
In this heartfelt conversation Matthew shares the exact systems that allow him to never overstock, eliminate waste, and maintain the illusion of endless inventory. All while operating with a lean team and minimal capital! Plant Material acts a safe-haven for community gatherings as they offer California-native and regionally appropriate plants, gardening tools, and other art objects in three different Los Angeles nurseries. You’ll learn the ins and outs of merchandising, plant nursery management, and the inventory technique that saves Matthew 6-figures in revenue.
For more on Plant Material click here.
You’ll Learn:
- How Matthew uses mobile inventory tracking to buy only what he needs in real-time
- Why strong grower relationships allow ultra-lean operations
- The forecasting method that predicts seasonal demand with precision
- How to make a small retail operation appear much larger than it is
- Why online showcasing (not just selling) drives foot traffic
- The SEO strategies that help Plant Material compete without ad spend
Chapters:
00:00 Introducing Matthew Burrows, Cofounder of Plant Material
1:08 How to Achieve 50% Year-Over-Year Growth (Despite Challenges)
2:44 Defining Your Mission– The Do’s & Don’ts
3:34 Why to View Competition As A Good Thing (Even Home Depot)
5:25 The Best Tips From 15 Years Of Retail Experience
7:30 How to Scale Brick-And-Mortar First, Online Second
8:15 How Shopify Showcases Real-Time Inventory to Save Plant Material 6 Figures
12:17 Build an Efficient Supply Chain + Inventory Management Systems Tools
17:55 Steps to Prepare for Seasonality In Business
20:23 Building Gardens for The Community + Events That Make An Impact
23:42 The Key to Appearing Bigger Than You Are (The SEO Secret)
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