June 19, 2026 • 41 mins
World Skate Rome Podium: Mizuho Hasegawa — 96.33 - Highest Score in WST Women's Park History!
-Rayssa Leal Named to TIME100's List of the Most Influential People in World Sport
-The Una Farrar Half Cab Wafflecup
-Thrasher x Spitfire Presents SF Burning : Elissa Steamer, Breana Geering, Una Farrar
-SQUEAKY — Bill Strobeck : Efron Danzig & Orin Curtis
-Abnormal Communications: Ep. 6 : Jenn Soto & Anna Shea
-Jenkem Piece on European Skate Shops
-New artist segment: Yeoubi"Lullaby" music video featuring Lizzie Armanto and Allysha Le
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Episode Transcript
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Speaker 1 (00:02):
Good Luck with That as an iHeart women's sports production
in partnership with Deep Blue Sports and Entertainment.
Speaker 2 (00:11):
Hey everyone, I'm Ashley Rayfeld. Joining me today is Alex White.
This is good Luck with That. Today we've got a
pack show. We're starting right up front at the news desk.
We're talking podiums, product drops, and honestly, the video gods
have been so extremely generous. We've got a lot of
parts to get into SF burning, squeaky, abnormal communications, and
(00:32):
then we're going to zoom out and talk a little
bit about the economics of skateboarding, what the industry actually
looks like when you pull back the curtain, and who's
holding the money. Then stay with us because we're closing
out the show with a new segment. I sat down
with Hesu from Yobi, a Bay Area shoegaze band, about
their new EP and their music video Lallaby shot with
Lizzie Armanto and Alicia Lee on Lizzie's vert ramp. So, yeah,
(00:54):
we got a lot packed, let's get into it.
Speaker 3 (00:56):
So going on on Saturday, June twentieth, the first ever
Women at Washington Street. This jam's going on. The girls
from Loop are throwing it on. It looks super fun.
So yeah, Saturday in San Diego noon until dark. Shout
out Loop Hardware for putting on the first one. This
is gonna be gnarly.
Speaker 2 (01:14):
Yeah. If you've been to Washington Street, if you've seen
Washington Street, it is a insane diy skate park in
San Diego under the bridge. I'm so excited to check
it out. I'm heading down there that she just gonna
be porting live from the cradle.
Speaker 3 (01:32):
The first qualifier for the LA twenty eight Olympics for
park just wrapped up in Rome. The podium was Cocona
Hiraki and third, Sky Brown and second and Mizuho Hasagawa
taking that first place spot and getting the highest score
in world skate women's history with a ninety six point
three to three.
Speaker 2 (01:49):
And how she did it.
Speaker 3 (01:50):
There's like a new format Ashley where at the if
you're the top bracket in the in the end right
there to the top five, they get what's called a
golden run, which is they get first wall rebate so
they can try something super hard to try to like
ramp up their scores. And Mizuho nailed a judo five,
did a kickflip front side air then a kick flip
Indie just had a phenomenal run. Sky Brown had a
(02:13):
chance to answer back right there too, so she had
this first wall rebate. So that means she gets two
tries on the first trick to upper score, and she
has to get that three point spread to try to
match Mazuho. And she tried this huge kickflip Indie into
this giant quarterbyp from like outside the park, and she
didn't make it. Sky Brown just falling short. But I mean,
Ashley the highest score in world skate history.
Speaker 2 (02:35):
I kind of want to go back though, to talking
about this like golden run situation. You can just hit
that first trick with a higher score, Like the incentive
is we're gonna bump up your score even more if
you come out even harder with a new first trick. Yeah,
I think.
Speaker 3 (02:51):
I mean, it takes a mastery of strategy and planning
to also have something in the bag that you could
ramp up once again if you're in the top five,
if you're in the final, in the top five, and
then you get you know, you're used to getting three runs,
right best run counts. Then you get a fourth run
all of a sudden and then you have an opportunity
to do something super progressive on that first wall and
you get two chances at it. That sets the stage
(03:11):
for just amping up the progression. But also like some
skaters didn't use it at all too because it's so new,
but that that golden run scenario in park is going
to level up the playing field and just overall there's
a lot of new blood in park. I mean, is
say winning the men's too, Like there is so much
energy right now in park skating, and they're giving them
(03:31):
a format that I feel like speaks more to like
audience engagement, like a last gasp attempt at the end.
Speaker 2 (03:37):
Yeah, we need those buzzer beaters. I mean, if a
buzzer beater exactly, we're heading into Street this week. Practices
are starting up today. Does that mean they also are
going to have a new like golden run.
Speaker 3 (03:51):
How much would the skaters love it if they had
like one more chance. No, the same format holds for
Street as it did at the last year or two,
but that's the two three two format now, so it's
two runs when he run scores, three best trick attempts,
top two scores.
Speaker 2 (04:07):
All right, Well, I just want to also flag. You
did not get your thousand dollars. You weren't even close.
That's kind of close, Arissa.
Speaker 3 (04:15):
You know I think that, Arisa true, I did put
a thousand bucks if nobody took the bet on Instagram too,
So you know, Bookie, it still holds. If anybody wants
to clap back at me and take a thousand dollars
on a Bookie matzmotive for the win, I'm open for it.
Speaker 2 (04:29):
So not that I candone gambling, but you know, so,
let's report back next week on that listeners that's going
to be going down this weekend. You can find it
online on YouTube. Isa Leal was just named to Time
one hundred Most Influential People in the World of Sport.
So at eighteen years old, she's the only athlete on
(04:49):
that list representing your country from Brazil, and you know,
is Time magazine relevant? I don't know, but that's pretty
fucking cool to see her on the Time one hundred
list as a skateboarder representing her entire country, being considered
the most influential person in the world of sport. So
shout out to that she got a paycheck. I don't know,
(05:11):
a list an Accolade some people don't like seeing skateboarding
in the bigger world spaces I do, especially women's skateboarding.
I think it's good for everyone involved. So yeah, I
thought that was kind of cool. In the product world,
some new stuff is happening. It was really exciting to
see UNA's half cab waffle cup her own colorway drop
(05:31):
last week. I mean, Victoria Icon just put out an
exclusive colorway in her name, and I can't remember the
last time Vance did something for women's skateboarding. Yeah, when
was the last time that they did a colorway for women.
It's been a while. I mean the ones that come
to mind all the time are like Brianna and Beatrice,
and then I know, you know, Lizzy's signature shoe is
(05:53):
no longer in the world. But yeah, this is an
exciting half cab. It's got her you know, signal four
leaf clover. It was cool to see the Canada skate
scene get together for it. I thought, you know, from
a marketing perspective, like everyone threw down Cricket, but their
ad with her in the mag that week. There was
like a program if you buy the shoes, you can
(06:14):
get a board moment at skate shop. So everyone was
like in on it. It looked like Una was celebrated
in the ways that we love and we got a
couple of clips out of it too, So that was
really rare. And like I said at the top of
the show, the video gods for women skateboarding have been
just treating us to so much premium content. Last week,
Thrasher and Spitfire presented a long do feature called SF Burning,
(06:40):
and the concept and story, which was much needed to
make just a cohesive like skate video, was it has
to be filmed in the city limits of San Francisco.
You got to remember Spitfire started in San Francisco. SF.
Skateboarding has having a moment recognizing just all the mazing
(07:01):
spots that have given so much to the history of skateboarding. Sadly,
a lot of them are moving as properties are being
torn down and replaced with new things, so we're losing
a lot of those, like you know, Roman Athens, just
ruins that otherwise would be protected for skate tourism and beyond. Anyways,
(07:23):
the video was incredible. It was thirty minutes of just
like psychotic San Francisco skateboarding.
Speaker 3 (07:29):
I mean, I mean, you live there, except you've been
like moonlighting in Los Angeles.
Speaker 2 (07:32):
Tell me what skating and stuff is, like, ash, have
you seen how many clips I've gotten since living in
San Francisco?
Speaker 3 (07:39):
How many clips have you gotten since you moved to
San Francisco to be a.
Speaker 2 (07:43):
Skateboarder in San Francisco. Like, let's just talk about all
the dynamics here and we'll get into the video. One,
you have to do an NBD on something. I mean, yeah,
you can go have a session, have fun at Peer
seven or something Ladi dah. But like, if you're going
to go try to like step to China Banks, just
the cute four stair at Wallenberg, you know, cute fourceair.
Speaker 3 (08:04):
This is like the most massive set I mean ever,
But yeah, go on, Yeah.
Speaker 2 (08:08):
So one, you gotta try if you're gonna go to
one of those spots, show up with a new trick. Two,
Everything is like a vertical roller coaster full of cracks,
and just like even when it's like a really favorable spot,
there's probably just a lot of downhill terrain like leading
up to it, and you just need to know how
to like handle that kind of speed and impact and
a lot of skateboarder in San Francisco is just like
(08:31):
just like hope it works out. Like even if you're
a precision skateboarder, the spots there are just heavy and
you're dealing with like you're in a city, so you're
dealing with all that stuff too, which is why San
Francisco looks so incredible when you see video parts and
you have just so much respect for everyone who throws
down there. It's just not It's not Barcelona, is what
I'm trying to say.
Speaker 3 (08:52):
Yeah, yeah, well spitfire is not gonna make it easy
for the riders, so they all had to film this
within the city limits of San Francisco.
Speaker 2 (08:58):
It's just really cool to just like out of the gates,
like here's the concept, this is what's gonna happen, and
it's kind of a return to the brand origin story,
which I think was long overdue. I mean, there was
like the wall ride on bus heard around the world
by Chris Athens. Franker's gap kickflip was amazing.
Speaker 3 (09:16):
Like frank is fifty three years old, right like he's
I mean, he put down some a kicklip over the
gap was nuts, Like no excuses for all of us
aging skaters.
Speaker 2 (09:27):
After watching Frank's clips. Yeah, there was just so much there.
The list is.
Speaker 3 (09:31):
Stacked Nikolai Paomi doing the back nose, one on the
three up, three down.
Speaker 2 (09:36):
But one thing that is like really clear in the
list of fifty riders, three of them had single tricks.
And three of those riders are some of our favorites.
We're talking Alyssa Seemer, Brianna Gearing, Una just coming in
representing Spitfire, but just was single.
Speaker 3 (09:56):
Wait, so out of the fifty skaters in the park
art in the Spitfire video, only three three women had tricks.
Speaker 2 (10:02):
Only three had tricks, and there were singles. And I
think the thing here is that if you look at
the deeper components of like how a video part gets made,
it just felt like this is furthering the narrative of
what happens when a lot of time the commentary about
women's skateboarding is like when you show up with just
a single trick and a huge video like this, it
(10:24):
looks like you just couldn't hack it, Like you couldn't
make it happen in San Francisco because you only got
one trick. Also, one of the things I loved about
working as the marketing director at Deluxe coming off the
heels of working at Nike Skateboarding was that I got
to work with a pretty limited roster At Nike, you know,
it was who was on the shoe brand team. But
(10:46):
when I got over to Deluxe, I got to work
with all the brands and all of a sudden reach
across the aisle like globally, and Spitfire was like the
most like wide ranging brand to get to all the writers,
I never got to really like work with friends, but
like developed further. So like, could everybody write for Spitfire? Yeah, exactly,
who doesn't? And so like obviously, like I get it,
(11:07):
you're not gonna put everyone who writes their Spitfire in
this video, But like I just kind of wanted to
talk about what happens when what I think often is
the case that women become or gender expansive skateboarders become
an afterthought. And I think this video could have and
should have been able to incorporate more of sfs. Sorry,
(11:30):
should have been able to incorporate more of Spitfires writers
and show just like the wide range, because everyone would
have won, we got more to talk about in the
world of skateboarding news.
Speaker 3 (11:40):
Stick with us for this short ad break. So there's
fifty skaters in the Spitfire video that get credit for
getting tricks, and that only three of them are women
right there?
Speaker 2 (11:58):
Why is that happening? You know, there's a lot of
reasons that could be. And I wasn't on the inside
of the conversation anymore, So I don't know what really
like panned out, But this was probably like a two
year project or easily over a year project. Lots of
people behind supporting it from all their shoe brands that
put in money to make sure the writers are an
SF Spitfire obviously putting writers up and putting money into it.
(12:21):
Thrasher backing this as well. This project takes a lot
of people to make this thing happen. So I want
to acknowledge tons of work, tons of thoughtful work. And
again the video piece was so sick. I saw Trish
filmed a clip for Brianna and Una and got a
filmer credit. I think, like just an easy gap that
could have just been quickly connected has been like great,
(12:44):
Like Trish's gonna be able to like if we just
get her involved in on this project from the jump
as a filmer and like give her a little bit
of a boost of a retainer and or like an
incentive to put her time into this thing. She's going
to put in the work that a TM might oversight
and do all the work and call all the writers
to be like hey, like let's get you to SF
Like there was no Poe Pinson clip, there was no
(13:06):
Chandler Burton clip, there was no Marbi Miller clip. Again,
you can't incorporate everyone, and a lot does come down
to like if the writer can just show up and
blow up. But like when you have a time, a
lot of space of being able to film a project
and you explained to the writer how important this video
project is, which we're probably not going to see a
(13:26):
feature like this for Spitfire for maybe another five ten years.
Writers are gonna want to like show up and step
to it. And like, also, this could have leveled up
women skateboarding. I guarantee you someone could have all lead Wallenberg. Dude,
that's what was missing from this part.
Speaker 3 (13:39):
Right you have this perfect setup right now they push
you to put a bounty on Wallenberg for a woman
to Alio, and that would have stood out in the video.
Speaker 2 (13:47):
Huge Poe's recent footage from their their part in SF. Yeah,
obviously Poe is not afraid of San Francisco. Like I
could have and would have loved to have seen more.
I would have to have seen more from Brianna and Una.
Have they had more time to develop that Bobby Ona
Like again, I would like to back to just to
(14:08):
kind of, you know, talk about the behind the scenes effect,
Like a lot of these riders that were featured and
had like more robust parts, either a live in San
Francisco or b had like a wheel in this like
recent product drop moment for Spitfire, So it makes sense
get those riders out help move the product. Bobby's had
a wheel multiple times with Spitfire, Like, why did we
(14:30):
not get to see some of these riders be more
developed in this video?
Speaker 3 (14:35):
Yeah?
Speaker 2 (14:35):
And I think that's a good question.
Speaker 3 (14:36):
I mean, we know from both working behind the scenes
that a lot of this goes, but I think it's
honestly oversight in not explaining.
Speaker 2 (14:42):
I mean, you know how.
Speaker 3 (14:43):
Hard it is to talk to skaters too, write I'm
not going to put on the skaters, but you can
tell them that they're working on something, and you can
tell them that they should do something. But unless there's
a proper incentive or a deadline or something kind of
like carrot dangling around it too. It's really hard to
get people to like, you know, you know, be more
(15:03):
like in it for this video, you know.
Speaker 2 (15:05):
And you know, like again not to like point blame
at anyone, but it's just kind of like talking about
a lot of the holes that are in this process
and what happens when you're able to work behind the
scenes and help like create those stop gaps and save
them from happening. And sometimes, you know, I love being
on this podcast and just like hanging out talking to
you about skateboarding, but like often I feel like I
(15:27):
was a lot more useful when I worked at Nike
and I worked at the Lux as the marketing director
to really help these problems get solved quickly. But like
it's also on the TM and the brand manager to
help continue to make sure this happens to like they
want these writers a part of it, so they're going
to do the work to like explain how important it is,
follow up with them, get their shoe brands to like
(15:49):
help provide money and resources for them to be in
the city and do the project. So it's just really
you know, priorities and what you deem as top priorities
to bottom and what seems to be clear and this
video is where those priorities were for a lot of riders.
Speaker 3 (16:07):
Yeah, and I mean just playing like Devil's advocate or
making the case like we just talked about how narally
San Francisco is to skate I mean, besides, you know,
we're calling out Wallenberg, but like maybe it's a little
bit difficult for the roster to step too.
Speaker 2 (16:21):
It's just not that Alex because look at how incredibly
sick women skateboarding, non binary trans skateboarding, just the whole
world of this thing is at its best level ever
right now. Can't even keep up. And I think what
would have been cool is to show how good it
is because guess what, then Spitfire wins, the San Francisco wins,
(16:43):
then we win. Like it's just where we have this
podcast because we're always talking about like the underrepresentation and
trying to like be like no, look at this, Like yeah,
there was you know, Deluxe Camp like brought an entire
like van full of sick skateboarders up wheels of fortune,
so there was some focus there, but like what about
integrating those same very capable street riders into this damn
(17:08):
project and like putting that as a priority and giving
you know, the time around it. Again, it's just your
it's on the management side. That is not the skater's fault.
Let me speak to the manager. Yeah, anyways, check out
the video. I just you know, it's a really really
sick moment for San Francisco. Thrasher spit Fire at large.
(17:31):
No one's denying that the video wasn't epic. I think
the soundtrack, you know, could use a little work. But
we don't have those budgets like we used to. But anyways,
check it out. It's really cool. We've got some homies,
like we said in the video, those three soldiers there.
We just do a women's Oakland video East Bay Squeaky
(17:52):
Squeaky Squeaky, a fifty minute opus of skateboarding for Violet
just came out.
Speaker 3 (17:59):
Bill Stroba, who's got time for a fifty minute Strobic video?
Speaker 2 (18:03):
Get the long form? Just do it like it's nice
to have something just here to sit down and return to.
The comment section was pretty ruthless on that exact thing.
But we're here to talk about the nine minute gift
that Efron Danzig's footage was and also little homie clips
(18:23):
from Orin Curtis. You might know her better as Hottest
Girl in the Midwest. What a great username. Yeah, she's sick.
Efron is so sick. This part is like I think
we've all been here song for like who songs and
not just any songs. We're talking Courtney Love Whole We're
talking and Kim Gordon, Kim Gordon Sonic Youth JC the song.
(18:47):
It couldn't have been more perfect to watch Efron just effortlessly,
which is why I love watching her skate. She can
somehow like thread the needle of aggression with composure. It's crazy.
You can like see the ramp up to her skating
where it's like I'm about to fucking do this, and
then it's just like elegant and amazing and just I
(19:08):
don't know her her style flex is so sick. The
New York diamond plated footage, which like diamond plate metal
is like the metal when you go across on your wheels,
it makes just a really loud, like reverberating sound. Raar
was just like so perfect to end her part to
just like her just annihilate.
Speaker 3 (19:28):
About the He'll flip over the cellar grate to the
tailstall thing at the end, to the.
Speaker 2 (19:32):
Tail tap because why not. No, I'm talking about also
just the fat lip slide over the up three and
then she also just like pops out and just hits
the like lower base stare. Just the attitude, just like
the punk like flex of it. All the style. Again,
it was so good. I'm so so grateful for that part.
(19:54):
And I loved at the very end at the credits,
it was just like music and expecting to see all
like the music credits, but it was just like old
school style ask us or you'll just have to find it,
which shows that like Buil didn't give a fuck and
just like put the right music. I guess you didn't
do the music licensing. Yeah yeah, but like you know what,
like that's what made the culture of skateboarding so iconic.
(20:16):
Like that's what made the Tonyac Pro Skater Game what
it was that it was like transformative for people who
didn't skate. It was like introducing people to a world
of music that they maybe have never heard that was
only happening because that was what people were skating to.
And again, like everyone's origin stories of skateboarding from a
nostalgic time mine included or getting introduced to music through
(20:39):
skate videos, and unfortunately music royalties and all that, we've
lost that art form. So I kind of loved just
the diy pull the plug and do the right thing
for the writer because it just made the whole thing.
Speaker 3 (20:48):
Yeah, I think I like the transition between her two
songs where she's skating the Hollywood Stars. She's doing flat
ground tricks and she's got a mean back heel like
such a and faky heels and front side heels, and
those tricks are hard to make look good, and Efrom
makes it look good.
Speaker 2 (21:06):
Her outfits are all over the place.
Speaker 3 (21:08):
Sometimes it looks like she's wearing pajamas and then it's
like and then it's like baggy, like a skirt over
a pair of g Like she's so cool. I mean,
I'm like dating myself by like just how cool she has.
But yeah, I think that what's interesting too is like
Efron and Will Strobuck have had a really good relationship
over the years and filming for Supreme and feeling for
(21:29):
Violet and like for all the flack that Strobuck gets
for his style and for you know, his kind of
like voyeurism in his videos. The two of them teaming
up together seems to be like a really good pair.
So it takes a good filmer. It takes a village,
it takes a good filmer. I'll give him credit for
that part was sick. I'm here for it. Go check
(21:51):
it out.
Speaker 2 (21:51):
It's a it's a pleasure, it's a delight. The soundtrack too,
you know, the whole thing's there. Listeners. We're going to
take a quick ad break, but stay with us. We've
got some really cool stuff when we get back. Another
(22:12):
video that also came out it has just been stacked,
was the Abnormal Communications Adidas skateboarding video episode six. This
was to tea up the release of a thrasher Adida's
Argentina Soccer Federation kit. Gonz's Abnormal Communications, which is, you know,
(22:32):
so well filmed to put together, and it just like
feels like a breath of fresh air watching that and
skateboarding because it's just loose skateboarding trips and then having
like people talk about it, and so you get to
go on the trip in vacation and you get a
little more insights into things, and it's like hardcore skateboarding
mixed with fun skateboarding, and it was another win for
San Francisco. This whole entire kit was with Thrasher, so
(22:55):
it was filmed in San Francisco, and guess what, someone
got some clips in the city limits of San Francisco.
Who's also a spitfire writer. Her name happens to be
Jen Soto. She's such a slept on skateboarder. She is
a smooth operator, technical street skateboarder, and it was just
such a pleasure seeing her in the mix San Francisco
(23:15):
skate spots. The whole videos epic. Anna Shay kind of
got an intro into it, which was really cool. She
has some like you know, classic boosting, incredibly high fives
and also was fun to see her at China Banks
doing a little like you know, wall ride over the bench.
But I'm so excited.
Speaker 3 (23:33):
I took her on my team at Wheels of Fortune
and she's just like a one, a little like elf
hype man. She every time she's It's nice to see
a kid that's like just so excited and is so
themselves and not composed, because I love that about Anna.
Speaker 2 (23:47):
She's not composed, she is hyped. Yeah, she reminds me
not to also date us. She reminds me of us,
like what we were up to, like in the parking lot.
She's a little shit and I love that. I say
that in like, hold on, I'll take this literally.
Speaker 3 (24:02):
She picked our team name for Wheels of Fortune was
the little shits. She she like is a self identified
little shit.
Speaker 2 (24:08):
Okay, see, I was gonna say Firecracker to like make
it more PC and not talk like so much smack
about her, but all right, perfect. Shout out Jen Sodo
and Anna She and Adida's team for doing the great
work around that. But I just want to note the
Thrasher Adida's kit that came out also followed up with
Thrasher Nike SB Blazer mid coming out, so you know,
(24:29):
again from working in the backside of the industry, what
happened there. There should have been a little bit of
like a pause before we do like these two rival
footwear brands telling the Thrasher story, and like why was
Adida's doing a soccer kit with skateboarding for Argentina. I
think there was actually a really great through line. We're
in the World Cup, Vitello's from Argentina who started Thrasher.
(24:54):
So you know, this this kind of was a really
great another like bring it back to San Francisco and
talk about the history, because San Francisco currently is losing
a lot of really amazing spots that are beyond near
and dear to skateboarding worldwide. So this was a really
beautiful moment to like get your last tricks at the
China Banks before that pedestrian bridge is sadly removed and
(25:14):
we're watching E and B also get removed later this fall,
and you know, it's just been what's the next Twin Peaks?
Those walls are gone right now too, so yeah, a
lot is changing up there. So it was really cool.
But you know, these two back to back releases were
just kind of like a funny moment to look at
skateboarding when you really look at the like concentration risk
(25:38):
problem that is within the industry of skateboarding. Like if
you look at footwear money, big box retailers like Zoomies
and Pecsun, that majority of NHS and Deluxe make big
money selling through that, not just the little guys. You know,
a lot of footwear brands are the largest advertisers, they're
the largest employers. The biggest sponsors, the biggest event and
(25:59):
media producers in the industry, and if you were to
rip that out, you would actually see what the GDP
of skateboarding is.
Speaker 3 (26:06):
It's like, you know, the little pocket on your jeans,
that's what the actual GDP.
Speaker 2 (26:11):
Right, And no one ever wants to talk about this,
I mean, and maybe it's just you know, like this
is what you how you pay for culture now and
that's what happens in like God, that's a bigger but yeah,
you're right. I'm just saying there is a little bit
of a risk how much we rely on footwear brands
to front everything and the house of cards, fragility of
(26:34):
this whole place. So what was also interesting is seeing
the Jancum piece that came out that kind of was
just showing the other side of things, which was a
really fascinating piece about skate shops that were focused across Europe,
and they were all kind of talking about, like from
a skate shop owner perspective, naming what they see as
like a problem with the industry. All kind of came
(26:56):
at it from different angles, but yet arrived at really
similar inclusions that were like kids seem to be like
less connected to scape culture than ever. You know, consumers
are less loyal to like the skate brand, and shops
like feel squeezed by these economics of where this all is.
Like I thought it was like interesting street lab, like
(27:18):
pulled out a good one, you know, where shoe brands
like pop in to be like, hey, we're gonna like
buy your window and put up this ad and pay
you for that space. That's a great way to make
some money. But we're also going to do a video
part premiere if we give you like some free shoes
and you do the video premiere at night, Like that's
good for you guys, right, And their response in quote
(27:40):
for the interview was like both core and corporate brands
want us to do events in marketing with no budget.
Paying us for a time is the only way we
can stay in business. Unfortunately, shoes, beers and pizza don't
pay the bills. It's feeling like we're being exploited at
this point. And yeah, it's like really extractive, like we
ask so much of a skate shop.
Speaker 3 (28:01):
The one thing that one of the shop owners said
that I thought was interesting that I wanted to see
what your thoughts were, is that we fifteen and under
and twenty five and older. Something seems to be the
group and that we've kind of lost gen z in
skateboarding in Europe too.
Speaker 2 (28:17):
It was a Wall Street skate shop and so they
were saying that they there's like an audience that they
see just the constant theme fifteen and younger and thirty
five and older. So yeah, we have like gutted the
middle of the industry. And I have definitely done a
lot of homework on like correlating like maybe the why.
And I kind of always think it comes down to
(28:38):
like who's running these brands and what age and what
level of gays they have in skateboarding and maybe the
over nostalgic experience that's happening. So you kind of lose
that like middle skater to really feel like they're a
part of skateboarding in a meaningful cultural way. Now.
Speaker 3 (28:56):
I think aging is a good point too, but anything
that your dad does it's like not cool, you know.
So it's like, I mean skating aged and then skaters
now like they all have kids, right, they're like thirty
five and over, and yeah, I just think that we
lost that generation too, because you know, your dad's wearing
vands like Vans are your dad's shoe brand.
Speaker 2 (29:15):
Now you know it's not theirs anymore. Also, it doesn't
really help. And like there was like a quote from
like a skate shop owner that was referring to like
kids not wearing skate shoes as like the everyday shoe,
and I'm like, nor are the people behind the counter anymore,
Like have you noticed everyone? Finally, like cool people are
wearing comfortable athletic shoes. And so now that those cool
(29:35):
people set the bill in skateboarding, now all the skate
shop owners are wearing like comfortable A six or comfortable
Nike sports wear shoes that are not necessarily like skating shoes.
These these things change, like we don't wear skate shoes
to wear.
Speaker 3 (29:50):
Like identify, like yeah, to like be part of your
like your lighthouse of identity that you're broadcasting out anymore.
I mean I remember being a kid in looking for
skate shoes because that's how I knew somebody was like me, right, yeah, totally.
Speaker 2 (30:04):
So there was like a part two of the Jencome piece,
and I thought it was really interesting, Like the shops
again like kind of reached similar conclusions with different words,
and it was just like essentially like summarized with like
if you're just a retailer, you're probably in trouble, So
like you need to go beyond just being like a
skate shop. Like Civilist has done a good job in
Berlin to like be like we wanted to answer the
(30:25):
fact that like outdoor gear and that community is cool
and deemed fashionable and Berlin is rainy and cool. Yeah,
but we're like bringing brands in that like like people
are wearing like like sports whear like outdoor gear that
has like ripstop and cool materials into fashion. Now that's
just like fashion cool. So they're they're making their shop
(30:47):
be a little more expansive. And there were other shop
owners that were like we also just like can't get
a consumer to buy a skate brand that sells a
shitty screen printed graphic on a guilden tea and it's
so excs expensive, Like consumers like are shopping for A
is this interesting and cool and B is this premium?
(31:08):
And like I don't need to feel loyal to that brand.
I would rather feel loyal to like how this looks
and fits. So like a lot of the answers we're
arriving at, like we just like make our own product. Now,
we make our own videos, We've built our own team,
we collaborate with other shops, Like we need to be
something that you can't get anywhere online and not be
(31:28):
one dimensional. So they're basically acting like their own brands
and their own engine.
Speaker 3 (31:33):
But it hasn't like the European scene kind of always
been like that though, yeah, because of like.
Speaker 2 (31:37):
You know what it costs to win a NHS or
Deluxe ships and then ships out to these other middle
people that then reship and all just like the prices
get lost that the math is terrible. But I just
think this is like a universal problem. If they were
to do this interview sweeping across all USA skate shops
probably would arrive at similar words or similar themes with
(31:58):
different words. All I'm saying is like, if you really
zoom out, there's so much risk in this thing to
keep it going forward, and when you lose young consumers
to it, and we're not engaging them and not bringing
them forward, and we're not putting women forward to open
up in a massive new marketplace, We're just like creating
(32:20):
an extinction path.
Speaker 3 (32:22):
Everybody's at the mercy of this kind of circling plane
that's trying to figure out where to land and not
being able to pinpoint how kids are behaving now. And
if kids are no longer identifying as skateboarders, right, it's
not their core identity. Skateboarding is something that they do.
We have to meet them where they're at.
Speaker 2 (32:43):
We need to bring younger people more diverse perspectives. It
can't be a need like it's for survival. And so
I just think the industry, like you know, it's like
really protected with people who have these deep, deep relationships together,
and that's beautiful, but it's done the whole place.
Speaker 3 (33:01):
I have a lot of camaraderie with like European skaters
and European shops because I think they got treated a
lot like women's skateboarding did and North they're always an afterthought, right,
European pro will never sell in the US market, like
they had to deal with a lot of the same things.
Speaker 2 (33:13):
So I just wanted to add that I feel camaraderie
with them. I feel like, you know, you guys got
to do your own thing too, do your own thing,
but you have healthcare, guaranteed education and some of the
fucking greatest skate spots ever that we go and exploit
in video projects. So I don't know, they've got a
pretty good over there. Anyways, interesting conversation about the state
(33:35):
of the industry. I think it's a continual conversation that
we need to be having. The big thematic takeaways are
just like what do we need to do to make
this thing continue to move forward? And I think we
have more guests that we need to have on the
conversation with us over all this. You know enough about Europe?
What about music, Ashley? That was perfect. Well, we just
(33:57):
introduced a really cool new segment on the show where
again we talked about how music and skateboarding are just
they go hand in hand. And I was so delighted
to catch this just epic music video with Lizzie Armanto
and Alisha Lee skating. So I got to sit down
and talk with the lead singer Hessu from Yobi, So
(34:18):
stay with us so you can check it out. Bay
Area shoegaze band Yobi just released a new music video
(34:38):
for Lallaby, featuring Lizzie Armanto and Alicia Lee skating Lizzie's
vert ramp. The song is built around ideas of repetition
patterns Deja Vu, themes that feel surprisingly at home, and skateboarding.
I caught up with the lead singer and guitarists to
talk more about the song and why skating ended up
becoming a part of its story. Hessu, thanks for joining
(34:59):
good luck with that. Thank you, Oh my god, thank you.
The name? Where does Yobi come from?
Speaker 4 (35:06):
Yob mean sun showers. It's not like a meaning, It's
like a feeling and like a like a mood when
it's raining, like dark and gloomy, but then there's a
peak of sunlight, hopeful and beautiful.
Speaker 2 (35:21):
Describe Lallaby as someone who hasn't heard it, like what
are we inside of Lullaby?
Speaker 4 (35:26):
It's about bad patterns that I ha had like for
a long time, just things that I wasn't proud of,
And it's just kind of being like self aware of
these things, like these patterns of behaviors or speaking accept it,
and then you learn from them and you acknowledge it
(35:49):
and you're kind of just growing from it. The growth
is never one shot of growth. It's a constant reminder.
A lot of my songwriting is from family, and I
get to you share like my most vulnerable, like not
the perfect side of me to my family.
Speaker 2 (36:06):
You kind of are, You're completely yourself.
Speaker 4 (36:09):
So I do want to credit also Joseph he is
and he's the other guitarist. His name is Joseph Cho.
Speaker 2 (36:16):
He's also Korean American like me.
Speaker 4 (36:19):
He wrote a lot of the crazier sounding riffs than
the and lullaby.
Speaker 2 (36:24):
I wrote the skeleton.
Speaker 4 (36:25):
The writing process of it like it really comes from emotion.
I don't I'm not classically trained. Music that I listen
to growing up is also very like emotional, like sometimes
anime music, they're very like, you know, like studio ghibli
the background noises of like a walking, you're just walking
and then it's just emotional for like no reason. Yeah,
(36:45):
I want to feel like this when I'm like kind
of chilling or walking or doing something. And that is
like how I write music, like just from the heart.
That sounds really cliche, but it just comes out.
Speaker 2 (36:57):
When did skateboarding enter the song story and music video?
Speaker 4 (37:00):
I feel like I've always liked skateboarding. I actually my
mom bought me my first board when I was in
fourteen fourteen, and I remember I used I grew up
in church, like Korean church. I was the one all
emo girl kid at church, the Korean church, and I
would skate like in the parking lot, but I never
(37:22):
got far like with skating, but I always like loved
the idea of and like the just like the essence
of skating.
Speaker 2 (37:30):
It's like so powerful, like.
Speaker 4 (37:31):
You're like I like even Ali, like learning how to
Ali is it's insane, like just like the growth you skate.
With skating, it's kind of like a beautiful emotional like
it also like very like difficult and vulnerable because you're
really putting your all into this one little trick. When
(37:52):
you learn a trick, I think everyone knows, like how
big of a deal it is.
Speaker 2 (37:56):
You're also a tattoo artist. What is skateboarding? Tattooing a music?
Kind of all share for you.
Speaker 4 (38:01):
They actually have a very similar theme longevity and resilience
constantly like really working on yourself. I started tattooing twenty twelve,
like had an apprenticeship for four years. I learned hard
work through tattooing at a younger age. No one's gonna
believe you're gonna do it, Like people kind of doubt
(38:24):
you a lot in it, and like unless you like
really work hard and you really like are like constant,
consistent with it, like you only see the effort and
it grows with it, and then that's when like other people,
I see it and I think that proving to my
parents both my parents were tattooing. That was one of
(38:45):
the first biggest like you know proof, like like.
Speaker 2 (38:50):
You know, like Ahi, I did it.
Speaker 4 (38:51):
I can live off of this because you know, they
didn't think it was possible to live off of art.
Speaker 2 (38:59):
That's exactly why this show is called good luck with
that because when you tell people that you're going to
be a pro skater or anything of this song, it's
like I get it, I get it, I get it. Yeah,
like good likely That first song someone new should hear.
Speaker 4 (39:16):
My favorite is ghost It's my Baby.
Speaker 2 (39:21):
I like wrote that in twenty twenty.
Speaker 4 (39:24):
That went through maybe like thirty demos, like it had
thirty versions with different people too. That song alone is
a show show of like growth and just resilion.
Speaker 2 (39:40):
What's next for the band.
Speaker 4 (39:41):
So we're playing a show at club wise Sima July third.
It's our first show like as like Yobi like the
band finally, after like five six years of doing it,
this is the first time performing as like my band
like my Baby.
Speaker 2 (39:57):
And where can people signed afterward and all by the music.
Speaker 4 (40:00):
Video YouTube and just the EPs everywhere like Spotify, Apple,
dank Cam everything else.
Speaker 2 (40:09):
All right, good Luck with That listeners, I hope you
enjoyed that new segment. We're going to be back with
the whole squad Alex, Nora and I next week and
some more surprises, So get back with us. You can
find us as always at good Luck Pod on Instagram.
Let us know we're always waiting to hear from you.
Speaker 1 (40:26):
Good Luck with That is an iHeart women's sports production
in partnership with Deep Blue Sports and Entertainment.
Speaker 3 (40:33):
We are your hosts Ashley Rayfeld, Nora of Bascnzlos.
Speaker 2 (40:36):
Alex White, and Mimi Neu.
Speaker 3 (40:38):
Our executive producer is Jesse Katz, Supervising producer Tari Harrison,
video producer Daniel Goodman, and video production by School of Humans.
This podcast was created by Ashley Rayfeld. Listen to good
Luck with That, a skateboarding podcast, on the iHeartRadio app,
Apple Podcasts, or wherever you get your podcasts.
Good Luck with That as an iHeart women's sports production
in partnership with Deep Blue Sports and Entertainment.
Speaker 2 (00:11):
Hey everyone, I'm Ashley Rayfeld. Joining me today is Alex White.
This is good Luck with That. Today we've got a
pack show. We're starting right up front at the news desk.
We're talking podiums, product drops, and honestly, the video gods
have been so extremely generous. We've got a lot of
parts to get into SF burning, squeaky, abnormal communications, and
(00:32):
then we're going to zoom out and talk a little
bit about the economics of skateboarding, what the industry actually
looks like when you pull back the curtain, and who's
holding the money. Then stay with us because we're closing
out the show with a new segment. I sat down
with Hesu from Yobi, a Bay Area shoegaze band, about
their new EP and their music video Lallaby shot with
Lizzie Armanto and Alicia Lee on Lizzie's vert ramp. So, yeah,
(00:54):
we got a lot packed, let's get into it.
Speaker 3 (00:56):
So going on on Saturday, June twentieth, the first ever
Women at Washington Street. This jam's going on. The girls
from Loop are throwing it on. It looks super fun.
So yeah, Saturday in San Diego noon until dark. Shout
out Loop Hardware for putting on the first one. This
is gonna be gnarly.
Speaker 2 (01:14):
Yeah. If you've been to Washington Street, if you've seen
Washington Street, it is a insane diy skate park in
San Diego under the bridge. I'm so excited to check
it out. I'm heading down there that she just gonna
be porting live from the cradle.
Speaker 3 (01:32):
The first qualifier for the LA twenty eight Olympics for
park just wrapped up in Rome. The podium was Cocona
Hiraki and third, Sky Brown and second and Mizuho Hasagawa
taking that first place spot and getting the highest score
in world skate women's history with a ninety six point
three to three.
Speaker 2 (01:49):
And how she did it.
Speaker 3 (01:50):
There's like a new format Ashley where at the if
you're the top bracket in the in the end right
there to the top five, they get what's called a
golden run, which is they get first wall rebate so
they can try something super hard to try to like
ramp up their scores. And Mizuho nailed a judo five,
did a kickflip front side air then a kick flip
Indie just had a phenomenal run. Sky Brown had a
(02:13):
chance to answer back right there too, so she had
this first wall rebate. So that means she gets two
tries on the first trick to upper score, and she
has to get that three point spread to try to
match Mazuho. And she tried this huge kickflip Indie into
this giant quarterbyp from like outside the park, and she
didn't make it. Sky Brown just falling short. But I mean,
Ashley the highest score in world skate history.
Speaker 2 (02:35):
I kind of want to go back though, to talking
about this like golden run situation. You can just hit
that first trick with a higher score, Like the incentive
is we're gonna bump up your score even more if
you come out even harder with a new first trick. Yeah,
I think.
Speaker 3 (02:51):
I mean, it takes a mastery of strategy and planning
to also have something in the bag that you could
ramp up once again if you're in the top five,
if you're in the final, in the top five, and
then you get you know, you're used to getting three runs,
right best run counts. Then you get a fourth run
all of a sudden and then you have an opportunity
to do something super progressive on that first wall and
you get two chances at it. That sets the stage
(03:11):
for just amping up the progression. But also like some
skaters didn't use it at all too because it's so new,
but that that golden run scenario in park is going
to level up the playing field and just overall there's
a lot of new blood in park. I mean, is
say winning the men's too, Like there is so much
energy right now in park skating, and they're giving them
(03:31):
a format that I feel like speaks more to like
audience engagement, like a last gasp attempt at the end.
Speaker 2 (03:37):
Yeah, we need those buzzer beaters. I mean, if a
buzzer beater exactly, we're heading into Street this week. Practices
are starting up today. Does that mean they also are
going to have a new like golden run.
Speaker 3 (03:51):
How much would the skaters love it if they had
like one more chance. No, the same format holds for
Street as it did at the last year or two,
but that's the two three two format now, so it's
two runs when he run scores, three best trick attempts,
top two scores.
Speaker 2 (04:07):
All right, Well, I just want to also flag. You
did not get your thousand dollars. You weren't even close.
That's kind of close, Arissa.
Speaker 3 (04:15):
You know I think that, Arisa true, I did put
a thousand bucks if nobody took the bet on Instagram too,
So you know, Bookie, it still holds. If anybody wants
to clap back at me and take a thousand dollars
on a Bookie matzmotive for the win, I'm open for it.
Speaker 2 (04:29):
So not that I candone gambling, but you know, so,
let's report back next week on that listeners that's going
to be going down this weekend. You can find it
online on YouTube. Isa Leal was just named to Time
one hundred Most Influential People in the World of Sport.
So at eighteen years old, she's the only athlete on
(04:49):
that list representing your country from Brazil, and you know,
is Time magazine relevant? I don't know, but that's pretty
fucking cool to see her on the Time one hundred
list as a skateboarder representing her entire country, being considered
the most influential person in the world of sport. So
shout out to that she got a paycheck. I don't know,
(05:11):
a list an Accolade some people don't like seeing skateboarding
in the bigger world spaces I do, especially women's skateboarding.
I think it's good for everyone involved. So yeah, I
thought that was kind of cool. In the product world,
some new stuff is happening. It was really exciting to
see UNA's half cab waffle cup her own colorway drop
(05:31):
last week. I mean, Victoria Icon just put out an
exclusive colorway in her name, and I can't remember the
last time Vance did something for women's skateboarding. Yeah, when
was the last time that they did a colorway for women.
It's been a while. I mean the ones that come
to mind all the time are like Brianna and Beatrice,
and then I know, you know, Lizzy's signature shoe is
(05:53):
no longer in the world. But yeah, this is an
exciting half cab. It's got her you know, signal four
leaf clover. It was cool to see the Canada skate
scene get together for it. I thought, you know, from
a marketing perspective, like everyone threw down Cricket, but their
ad with her in the mag that week. There was
like a program if you buy the shoes, you can
(06:14):
get a board moment at skate shop. So everyone was
like in on it. It looked like Una was celebrated
in the ways that we love and we got a
couple of clips out of it too, So that was
really rare. And like I said at the top of
the show, the video gods for women skateboarding have been
just treating us to so much premium content. Last week,
Thrasher and Spitfire presented a long do feature called SF Burning,
(06:40):
and the concept and story, which was much needed to
make just a cohesive like skate video, was it has
to be filmed in the city limits of San Francisco.
You got to remember Spitfire started in San Francisco. SF.
Skateboarding has having a moment recognizing just all the mazing
(07:01):
spots that have given so much to the history of skateboarding. Sadly,
a lot of them are moving as properties are being
torn down and replaced with new things, so we're losing
a lot of those, like you know, Roman Athens, just
ruins that otherwise would be protected for skate tourism and beyond. Anyways,
(07:23):
the video was incredible. It was thirty minutes of just
like psychotic San Francisco skateboarding.
Speaker 3 (07:29):
I mean, I mean, you live there, except you've been
like moonlighting in Los Angeles.
Speaker 2 (07:32):
Tell me what skating and stuff is, like, ash, have
you seen how many clips I've gotten since living in
San Francisco?
Speaker 3 (07:39):
How many clips have you gotten since you moved to
San Francisco to be a.
Speaker 2 (07:43):
Skateboarder in San Francisco. Like, let's just talk about all
the dynamics here and we'll get into the video. One,
you have to do an NBD on something. I mean, yeah,
you can go have a session, have fun at Peer
seven or something Ladi dah. But like, if you're going
to go try to like step to China Banks, just
the cute four stair at Wallenberg, you know, cute fourceair.
Speaker 3 (08:04):
This is like the most massive set I mean ever,
But yeah, go on, Yeah.
Speaker 2 (08:08):
So one, you gotta try if you're gonna go to
one of those spots, show up with a new trick. Two,
Everything is like a vertical roller coaster full of cracks,
and just like even when it's like a really favorable spot,
there's probably just a lot of downhill terrain like leading
up to it, and you just need to know how
to like handle that kind of speed and impact and
a lot of skateboarder in San Francisco is just like
(08:31):
just like hope it works out. Like even if you're
a precision skateboarder, the spots there are just heavy and
you're dealing with like you're in a city, so you're
dealing with all that stuff too, which is why San
Francisco looks so incredible when you see video parts and
you have just so much respect for everyone who throws
down there. It's just not It's not Barcelona, is what
I'm trying to say.
Speaker 3 (08:52):
Yeah, yeah, well spitfire is not gonna make it easy
for the riders, so they all had to film this
within the city limits of San Francisco.
Speaker 2 (08:58):
It's just really cool to just like out of the gates,
like here's the concept, this is what's gonna happen, and
it's kind of a return to the brand origin story,
which I think was long overdue. I mean, there was
like the wall ride on bus heard around the world
by Chris Athens. Franker's gap kickflip was amazing.
Speaker 3 (09:16):
Like frank is fifty three years old, right like he's
I mean, he put down some a kicklip over the
gap was nuts, Like no excuses for all of us
aging skaters.
Speaker 2 (09:27):
After watching Frank's clips. Yeah, there was just so much there.
The list is.
Speaker 3 (09:31):
Stacked Nikolai Paomi doing the back nose, one on the
three up, three down.
Speaker 2 (09:36):
But one thing that is like really clear in the
list of fifty riders, three of them had single tricks.
And three of those riders are some of our favorites.
We're talking Alyssa Seemer, Brianna Gearing, Una just coming in
representing Spitfire, but just was single.
Speaker 3 (09:56):
Wait, so out of the fifty skaters in the park
art in the Spitfire video, only three three women had tricks.
Speaker 2 (10:02):
Only three had tricks, and there were singles. And I
think the thing here is that if you look at
the deeper components of like how a video part gets made,
it just felt like this is furthering the narrative of
what happens when a lot of time the commentary about
women's skateboarding is like when you show up with just
a single trick and a huge video like this, it
(10:24):
looks like you just couldn't hack it, Like you couldn't
make it happen in San Francisco because you only got
one trick. Also, one of the things I loved about
working as the marketing director at Deluxe coming off the
heels of working at Nike Skateboarding was that I got
to work with a pretty limited roster At Nike, you know,
it was who was on the shoe brand team. But
(10:46):
when I got over to Deluxe, I got to work
with all the brands and all of a sudden reach
across the aisle like globally, and Spitfire was like the
most like wide ranging brand to get to all the writers,
I never got to really like work with friends, but
like developed further. So like, could everybody write for Spitfire? Yeah, exactly,
who doesn't? And so like obviously, like I get it,
(11:07):
you're not gonna put everyone who writes their Spitfire in
this video, But like I just kind of wanted to
talk about what happens when what I think often is
the case that women become or gender expansive skateboarders become
an afterthought. And I think this video could have and
should have been able to incorporate more of sfs. Sorry,
(11:30):
should have been able to incorporate more of Spitfires writers
and show just like the wide range, because everyone would
have won, we got more to talk about in the
world of skateboarding news.
Speaker 3 (11:40):
Stick with us for this short ad break. So there's
fifty skaters in the Spitfire video that get credit for
getting tricks, and that only three of them are women
right there?
Speaker 2 (11:58):
Why is that happening? You know, there's a lot of
reasons that could be. And I wasn't on the inside
of the conversation anymore, So I don't know what really
like panned out, But this was probably like a two
year project or easily over a year project. Lots of
people behind supporting it from all their shoe brands that
put in money to make sure the writers are an
SF Spitfire obviously putting writers up and putting money into it.
(12:21):
Thrasher backing this as well. This project takes a lot
of people to make this thing happen. So I want
to acknowledge tons of work, tons of thoughtful work. And
again the video piece was so sick. I saw Trish
filmed a clip for Brianna and Una and got a
filmer credit. I think, like just an easy gap that
could have just been quickly connected has been like great,
(12:44):
Like Trish's gonna be able to like if we just
get her involved in on this project from the jump
as a filmer and like give her a little bit
of a boost of a retainer and or like an
incentive to put her time into this thing. She's going
to put in the work that a TM might oversight
and do all the work and call all the writers
to be like hey, like let's get you to SF
Like there was no Poe Pinson clip, there was no
(13:06):
Chandler Burton clip, there was no Marbi Miller clip. Again,
you can't incorporate everyone, and a lot does come down
to like if the writer can just show up and
blow up. But like when you have a time, a
lot of space of being able to film a project
and you explained to the writer how important this video
project is, which we're probably not going to see a
(13:26):
feature like this for Spitfire for maybe another five ten years.
Writers are gonna want to like show up and step
to it. And like, also, this could have leveled up
women skateboarding. I guarantee you someone could have all lead Wallenberg. Dude,
that's what was missing from this part.
Speaker 3 (13:39):
Right you have this perfect setup right now they push
you to put a bounty on Wallenberg for a woman
to Alio, and that would have stood out in the video.
Speaker 2 (13:47):
Huge Poe's recent footage from their their part in SF. Yeah,
obviously Poe is not afraid of San Francisco. Like I
could have and would have loved to have seen more.
I would have to have seen more from Brianna and Una.
Have they had more time to develop that Bobby Ona
Like again, I would like to back to just to
(14:08):
kind of, you know, talk about the behind the scenes effect,
Like a lot of these riders that were featured and
had like more robust parts, either a live in San
Francisco or b had like a wheel in this like
recent product drop moment for Spitfire, So it makes sense
get those riders out help move the product. Bobby's had
a wheel multiple times with Spitfire, Like, why did we
(14:30):
not get to see some of these riders be more
developed in this video?
Speaker 3 (14:35):
Yeah?
Speaker 2 (14:35):
And I think that's a good question.
Speaker 3 (14:36):
I mean, we know from both working behind the scenes
that a lot of this goes, but I think it's
honestly oversight in not explaining.
Speaker 2 (14:42):
I mean, you know how.
Speaker 3 (14:43):
Hard it is to talk to skaters too, write I'm
not going to put on the skaters, but you can
tell them that they're working on something, and you can
tell them that they should do something. But unless there's
a proper incentive or a deadline or something kind of
like carrot dangling around it too. It's really hard to
get people to like, you know, you know, be more
(15:03):
like in it for this video, you know.
Speaker 2 (15:05):
And you know, like again not to like point blame
at anyone, but it's just kind of like talking about
a lot of the holes that are in this process
and what happens when you're able to work behind the
scenes and help like create those stop gaps and save
them from happening. And sometimes, you know, I love being
on this podcast and just like hanging out talking to
you about skateboarding, but like often I feel like I
(15:27):
was a lot more useful when I worked at Nike
and I worked at the Lux as the marketing director
to really help these problems get solved quickly. But like
it's also on the TM and the brand manager to
help continue to make sure this happens to like they
want these writers a part of it, so they're going
to do the work to like explain how important it is,
follow up with them, get their shoe brands to like
(15:49):
help provide money and resources for them to be in
the city and do the project. So it's just really
you know, priorities and what you deem as top priorities
to bottom and what seems to be clear and this
video is where those priorities were for a lot of riders.
Speaker 3 (16:07):
Yeah, and I mean just playing like Devil's advocate or
making the case like we just talked about how narally
San Francisco is to skate I mean, besides, you know,
we're calling out Wallenberg, but like maybe it's a little
bit difficult for the roster to step too.
Speaker 2 (16:21):
It's just not that Alex because look at how incredibly
sick women skateboarding, non binary trans skateboarding, just the whole
world of this thing is at its best level ever
right now. Can't even keep up. And I think what
would have been cool is to show how good it
is because guess what, then Spitfire wins, the San Francisco wins,
(16:43):
then we win. Like it's just where we have this
podcast because we're always talking about like the underrepresentation and
trying to like be like no, look at this, Like yeah,
there was you know, Deluxe Camp like brought an entire
like van full of sick skateboarders up wheels of fortune,
so there was some focus there, but like what about
integrating those same very capable street riders into this damn
(17:08):
project and like putting that as a priority and giving
you know, the time around it. Again, it's just your
it's on the management side. That is not the skater's fault.
Let me speak to the manager. Yeah, anyways, check out
the video. I just you know, it's a really really
sick moment for San Francisco. Thrasher spit Fire at large.
(17:31):
No one's denying that the video wasn't epic. I think
the soundtrack, you know, could use a little work. But
we don't have those budgets like we used to. But anyways,
check it out. It's really cool. We've got some homies,
like we said in the video, those three soldiers there.
We just do a women's Oakland video East Bay Squeaky
(17:52):
Squeaky Squeaky, a fifty minute opus of skateboarding for Violet
just came out.
Speaker 3 (17:59):
Bill Stroba, who's got time for a fifty minute Strobic video?
Speaker 2 (18:03):
Get the long form? Just do it like it's nice
to have something just here to sit down and return to.
The comment section was pretty ruthless on that exact thing.
But we're here to talk about the nine minute gift
that Efron Danzig's footage was and also little homie clips
(18:23):
from Orin Curtis. You might know her better as Hottest
Girl in the Midwest. What a great username. Yeah, she's sick.
Efron is so sick. This part is like I think
we've all been here song for like who songs and
not just any songs. We're talking Courtney Love Whole We're
talking and Kim Gordon, Kim Gordon Sonic Youth JC the song.
(18:47):
It couldn't have been more perfect to watch Efron just effortlessly,
which is why I love watching her skate. She can
somehow like thread the needle of aggression with composure. It's crazy.
You can like see the ramp up to her skating
where it's like I'm about to fucking do this, and
then it's just like elegant and amazing and just I
(19:08):
don't know her her style flex is so sick. The
New York diamond plated footage, which like diamond plate metal
is like the metal when you go across on your wheels,
it makes just a really loud, like reverberating sound. Raar
was just like so perfect to end her part to
just like her just annihilate.
Speaker 3 (19:28):
About the He'll flip over the cellar grate to the
tailstall thing at the end, to the.
Speaker 2 (19:32):
Tail tap because why not. No, I'm talking about also
just the fat lip slide over the up three and
then she also just like pops out and just hits
the like lower base stare. Just the attitude, just like
the punk like flex of it. All the style. Again,
it was so good. I'm so so grateful for that part.
(19:54):
And I loved at the very end at the credits,
it was just like music and expecting to see all
like the music credits, but it was just like old
school style ask us or you'll just have to find it,
which shows that like Buil didn't give a fuck and
just like put the right music. I guess you didn't
do the music licensing. Yeah yeah, but like you know what,
like that's what made the culture of skateboarding so iconic.
(20:16):
Like that's what made the Tonyac Pro Skater Game what
it was that it was like transformative for people who
didn't skate. It was like introducing people to a world
of music that they maybe have never heard that was
only happening because that was what people were skating to.
And again, like everyone's origin stories of skateboarding from a
nostalgic time mine included or getting introduced to music through
(20:39):
skate videos, and unfortunately music royalties and all that, we've
lost that art form. So I kind of loved just
the diy pull the plug and do the right thing
for the writer because it just made the whole thing.
Speaker 3 (20:48):
Yeah, I think I like the transition between her two
songs where she's skating the Hollywood Stars. She's doing flat
ground tricks and she's got a mean back heel like
such a and faky heels and front side heels, and
those tricks are hard to make look good, and Efrom
makes it look good.
Speaker 2 (21:06):
Her outfits are all over the place.
Speaker 3 (21:08):
Sometimes it looks like she's wearing pajamas and then it's
like and then it's like baggy, like a skirt over
a pair of g Like she's so cool. I mean,
I'm like dating myself by like just how cool she has.
But yeah, I think that what's interesting too is like
Efron and Will Strobuck have had a really good relationship
over the years and filming for Supreme and feeling for
(21:29):
Violet and like for all the flack that Strobuck gets
for his style and for you know, his kind of
like voyeurism in his videos. The two of them teaming
up together seems to be like a really good pair.
So it takes a good filmer. It takes a village,
it takes a good filmer. I'll give him credit for
that part was sick. I'm here for it. Go check
(21:51):
it out.
Speaker 2 (21:51):
It's a it's a pleasure, it's a delight. The soundtrack too,
you know, the whole thing's there. Listeners. We're going to
take a quick ad break, but stay with us. We've
got some really cool stuff when we get back. Another
(22:12):
video that also came out it has just been stacked,
was the Abnormal Communications Adidas skateboarding video episode six. This
was to tea up the release of a thrasher Adida's
Argentina Soccer Federation kit. Gonz's Abnormal Communications, which is, you know,
(22:32):
so well filmed to put together, and it just like
feels like a breath of fresh air watching that and
skateboarding because it's just loose skateboarding trips and then having
like people talk about it, and so you get to
go on the trip in vacation and you get a
little more insights into things, and it's like hardcore skateboarding
mixed with fun skateboarding, and it was another win for
San Francisco. This whole entire kit was with Thrasher, so
(22:55):
it was filmed in San Francisco, and guess what, someone
got some clips in the city limits of San Francisco.
Who's also a spitfire writer. Her name happens to be
Jen Soto. She's such a slept on skateboarder. She is
a smooth operator, technical street skateboarder, and it was just
such a pleasure seeing her in the mix San Francisco
(23:15):
skate spots. The whole videos epic. Anna Shay kind of
got an intro into it, which was really cool. She
has some like you know, classic boosting, incredibly high fives
and also was fun to see her at China Banks
doing a little like you know, wall ride over the bench.
But I'm so excited.
Speaker 3 (23:33):
I took her on my team at Wheels of Fortune
and she's just like a one, a little like elf
hype man. She every time she's It's nice to see
a kid that's like just so excited and is so
themselves and not composed, because I love that about Anna.
Speaker 2 (23:47):
She's not composed, she is hyped. Yeah, she reminds me
not to also date us. She reminds me of us,
like what we were up to, like in the parking lot.
She's a little shit and I love that. I say
that in like, hold on, I'll take this literally.
Speaker 3 (24:02):
She picked our team name for Wheels of Fortune was
the little shits. She she like is a self identified
little shit.
Speaker 2 (24:08):
Okay, see, I was gonna say Firecracker to like make
it more PC and not talk like so much smack
about her, but all right, perfect. Shout out Jen Sodo
and Anna She and Adida's team for doing the great
work around that. But I just want to note the
Thrasher Adida's kit that came out also followed up with
Thrasher Nike SB Blazer mid coming out, so you know,
(24:29):
again from working in the backside of the industry, what
happened there. There should have been a little bit of
like a pause before we do like these two rival
footwear brands telling the Thrasher story, and like why was
Adida's doing a soccer kit with skateboarding for Argentina. I
think there was actually a really great through line. We're
in the World Cup, Vitello's from Argentina who started Thrasher.
(24:54):
So you know, this this kind of was a really
great another like bring it back to San Francisco and
talk about the history, because San Francisco currently is losing
a lot of really amazing spots that are beyond near
and dear to skateboarding worldwide. So this was a really
beautiful moment to like get your last tricks at the
China Banks before that pedestrian bridge is sadly removed and
(25:14):
we're watching E and B also get removed later this fall,
and you know, it's just been what's the next Twin Peaks?
Those walls are gone right now too, so yeah, a
lot is changing up there. So it was really cool.
But you know, these two back to back releases were
just kind of like a funny moment to look at
skateboarding when you really look at the like concentration risk
(25:38):
problem that is within the industry of skateboarding. Like if
you look at footwear money, big box retailers like Zoomies
and Pecsun, that majority of NHS and Deluxe make big
money selling through that, not just the little guys. You know,
a lot of footwear brands are the largest advertisers, they're
the largest employers. The biggest sponsors, the biggest event and
(25:59):
media producers in the industry, and if you were to
rip that out, you would actually see what the GDP
of skateboarding is.
Speaker 3 (26:06):
It's like, you know, the little pocket on your jeans,
that's what the actual GDP.
Speaker 2 (26:11):
Right, And no one ever wants to talk about this,
I mean, and maybe it's just you know, like this
is what you how you pay for culture now and
that's what happens in like God, that's a bigger but yeah,
you're right. I'm just saying there is a little bit
of a risk how much we rely on footwear brands
to front everything and the house of cards, fragility of
(26:34):
this whole place. So what was also interesting is seeing
the Jancum piece that came out that kind of was
just showing the other side of things, which was a
really fascinating piece about skate shops that were focused across Europe,
and they were all kind of talking about, like from
a skate shop owner perspective, naming what they see as
like a problem with the industry. All kind of came
(26:56):
at it from different angles, but yet arrived at really
similar inclusions that were like kids seem to be like
less connected to scape culture than ever. You know, consumers
are less loyal to like the skate brand, and shops
like feel squeezed by these economics of where this all is.
Like I thought it was like interesting street lab, like
(27:18):
pulled out a good one, you know, where shoe brands
like pop in to be like, hey, we're gonna like
buy your window and put up this ad and pay
you for that space. That's a great way to make
some money. But we're also going to do a video
part premiere if we give you like some free shoes
and you do the video premiere at night, Like that's
good for you guys, right, And their response in quote
(27:40):
for the interview was like both core and corporate brands
want us to do events in marketing with no budget.
Paying us for a time is the only way we
can stay in business. Unfortunately, shoes, beers and pizza don't
pay the bills. It's feeling like we're being exploited at
this point. And yeah, it's like really extractive, like we
ask so much of a skate shop.
Speaker 3 (28:01):
The one thing that one of the shop owners said
that I thought was interesting that I wanted to see
what your thoughts were, is that we fifteen and under
and twenty five and older. Something seems to be the
group and that we've kind of lost gen z in
skateboarding in Europe too.
Speaker 2 (28:17):
It was a Wall Street skate shop and so they
were saying that they there's like an audience that they
see just the constant theme fifteen and younger and thirty
five and older. So yeah, we have like gutted the
middle of the industry. And I have definitely done a
lot of homework on like correlating like maybe the why.
And I kind of always think it comes down to
(28:38):
like who's running these brands and what age and what
level of gays they have in skateboarding and maybe the
over nostalgic experience that's happening. So you kind of lose
that like middle skater to really feel like they're a
part of skateboarding in a meaningful cultural way. Now.
Speaker 3 (28:56):
I think aging is a good point too, but anything
that your dad does it's like not cool, you know.
So it's like, I mean skating aged and then skaters
now like they all have kids, right, they're like thirty
five and over, and yeah, I just think that we
lost that generation too, because you know, your dad's wearing
vands like Vans are your dad's shoe brand.
Speaker 2 (29:15):
Now you know it's not theirs anymore. Also, it doesn't
really help. And like there was like a quote from
like a skate shop owner that was referring to like
kids not wearing skate shoes as like the everyday shoe,
and I'm like, nor are the people behind the counter anymore,
Like have you noticed everyone? Finally, like cool people are
wearing comfortable athletic shoes. And so now that those cool
(29:35):
people set the bill in skateboarding, now all the skate
shop owners are wearing like comfortable A six or comfortable
Nike sports wear shoes that are not necessarily like skating shoes.
These these things change, like we don't wear skate shoes
to wear.
Speaker 3 (29:50):
Like identify, like yeah, to like be part of your
like your lighthouse of identity that you're broadcasting out anymore.
I mean I remember being a kid in looking for
skate shoes because that's how I knew somebody was like me, right, yeah, totally.
Speaker 2 (30:04):
So there was like a part two of the Jencome piece,
and I thought it was really interesting, Like the shops
again like kind of reached similar conclusions with different words,
and it was just like essentially like summarized with like
if you're just a retailer, you're probably in trouble, So
like you need to go beyond just being like a
skate shop. Like Civilist has done a good job in
Berlin to like be like we wanted to answer the
(30:25):
fact that like outdoor gear and that community is cool
and deemed fashionable and Berlin is rainy and cool. Yeah,
but we're like bringing brands in that like like people
are wearing like like sports whear like outdoor gear that
has like ripstop and cool materials into fashion. Now that's
just like fashion cool. So they're they're making their shop
(30:47):
be a little more expansive. And there were other shop
owners that were like we also just like can't get
a consumer to buy a skate brand that sells a
shitty screen printed graphic on a guilden tea and it's
so excs expensive, Like consumers like are shopping for A
is this interesting and cool and B is this premium?
(31:08):
And like I don't need to feel loyal to that brand.
I would rather feel loyal to like how this looks
and fits. So like a lot of the answers we're
arriving at, like we just like make our own product. Now,
we make our own videos, We've built our own team,
we collaborate with other shops, Like we need to be
something that you can't get anywhere online and not be
(31:28):
one dimensional. So they're basically acting like their own brands
and their own engine.
Speaker 3 (31:33):
But it hasn't like the European scene kind of always
been like that though, yeah, because of like.
Speaker 2 (31:37):
You know what it costs to win a NHS or
Deluxe ships and then ships out to these other middle
people that then reship and all just like the prices
get lost that the math is terrible. But I just
think this is like a universal problem. If they were
to do this interview sweeping across all USA skate shops
probably would arrive at similar words or similar themes with
(31:58):
different words. All I'm saying is like, if you really
zoom out, there's so much risk in this thing to
keep it going forward, and when you lose young consumers
to it, and we're not engaging them and not bringing
them forward, and we're not putting women forward to open
up in a massive new marketplace, We're just like creating
(32:20):
an extinction path.
Speaker 3 (32:22):
Everybody's at the mercy of this kind of circling plane
that's trying to figure out where to land and not
being able to pinpoint how kids are behaving now. And
if kids are no longer identifying as skateboarders, right, it's
not their core identity. Skateboarding is something that they do.
We have to meet them where they're at.
Speaker 2 (32:43):
We need to bring younger people more diverse perspectives. It
can't be a need like it's for survival. And so
I just think the industry, like you know, it's like
really protected with people who have these deep, deep relationships together,
and that's beautiful, but it's done the whole place.
Speaker 3 (33:01):
I have a lot of camaraderie with like European skaters
and European shops because I think they got treated a
lot like women's skateboarding did and North they're always an afterthought, right,
European pro will never sell in the US market, like
they had to deal with a lot of the same things.
Speaker 2 (33:13):
So I just wanted to add that I feel camaraderie
with them. I feel like, you know, you guys got
to do your own thing too, do your own thing,
but you have healthcare, guaranteed education and some of the
fucking greatest skate spots ever that we go and exploit
in video projects. So I don't know, they've got a
pretty good over there. Anyways, interesting conversation about the state
(33:35):
of the industry. I think it's a continual conversation that
we need to be having. The big thematic takeaways are
just like what do we need to do to make
this thing continue to move forward? And I think we
have more guests that we need to have on the
conversation with us over all this. You know enough about Europe?
What about music, Ashley? That was perfect. Well, we just
(33:57):
introduced a really cool new segment on the show where
again we talked about how music and skateboarding are just
they go hand in hand. And I was so delighted
to catch this just epic music video with Lizzie Armanto
and Alisha Lee skating. So I got to sit down
and talk with the lead singer Hessu from Yobi, So
(34:18):
stay with us so you can check it out. Bay
Area shoegaze band Yobi just released a new music video
(34:38):
for Lallaby, featuring Lizzie Armanto and Alicia Lee skating Lizzie's
vert ramp. The song is built around ideas of repetition
patterns Deja Vu, themes that feel surprisingly at home, and skateboarding.
I caught up with the lead singer and guitarists to
talk more about the song and why skating ended up
becoming a part of its story. Hessu, thanks for joining
(34:59):
good luck with that. Thank you, Oh my god, thank you.
The name? Where does Yobi come from?
Speaker 4 (35:06):
Yob mean sun showers. It's not like a meaning, It's
like a feeling and like a like a mood when
it's raining, like dark and gloomy, but then there's a
peak of sunlight, hopeful and beautiful.
Speaker 2 (35:21):
Describe Lallaby as someone who hasn't heard it, like what
are we inside of Lullaby?
Speaker 4 (35:26):
It's about bad patterns that I ha had like for
a long time, just things that I wasn't proud of,
And it's just kind of being like self aware of
these things, like these patterns of behaviors or speaking accept it,
and then you learn from them and you acknowledge it
(35:49):
and you're kind of just growing from it. The growth
is never one shot of growth. It's a constant reminder.
A lot of my songwriting is from family, and I
get to you share like my most vulnerable, like not
the perfect side of me to my family.
Speaker 2 (36:06):
You kind of are, You're completely yourself.
Speaker 4 (36:09):
So I do want to credit also Joseph he is
and he's the other guitarist. His name is Joseph Cho.
Speaker 2 (36:16):
He's also Korean American like me.
Speaker 4 (36:19):
He wrote a lot of the crazier sounding riffs than
the and lullaby.
Speaker 2 (36:24):
I wrote the skeleton.
Speaker 4 (36:25):
The writing process of it like it really comes from emotion.
I don't I'm not classically trained. Music that I listen
to growing up is also very like emotional, like sometimes
anime music, they're very like, you know, like studio ghibli
the background noises of like a walking, you're just walking
and then it's just emotional for like no reason. Yeah,
(36:45):
I want to feel like this when I'm like kind
of chilling or walking or doing something. And that is
like how I write music, like just from the heart.
That sounds really cliche, but it just comes out.
Speaker 2 (36:57):
When did skateboarding enter the song story and music video?
Speaker 4 (37:00):
I feel like I've always liked skateboarding. I actually my
mom bought me my first board when I was in
fourteen fourteen, and I remember I used I grew up
in church, like Korean church. I was the one all
emo girl kid at church, the Korean church, and I
would skate like in the parking lot, but I never
(37:22):
got far like with skating, but I always like loved
the idea of and like the just like the essence
of skating.
Speaker 2 (37:30):
It's like so powerful, like.
Speaker 4 (37:31):
You're like I like even Ali, like learning how to
Ali is it's insane, like just like the growth you skate.
With skating, it's kind of like a beautiful emotional like
it also like very like difficult and vulnerable because you're
really putting your all into this one little trick. When
(37:52):
you learn a trick, I think everyone knows, like how
big of a deal it is.
Speaker 2 (37:56):
You're also a tattoo artist. What is skateboarding? Tattooing a music?
Kind of all share for you.
Speaker 4 (38:01):
They actually have a very similar theme longevity and resilience
constantly like really working on yourself. I started tattooing twenty twelve,
like had an apprenticeship for four years. I learned hard
work through tattooing at a younger age. No one's gonna
believe you're gonna do it, Like people kind of doubt
(38:24):
you a lot in it, and like unless you like
really work hard and you really like are like constant,
consistent with it, like you only see the effort and
it grows with it, and then that's when like other people,
I see it and I think that proving to my
parents both my parents were tattooing. That was one of
(38:45):
the first biggest like you know proof, like like.
Speaker 2 (38:50):
You know, like Ahi, I did it.
Speaker 4 (38:51):
I can live off of this because you know, they
didn't think it was possible to live off of art.
Speaker 2 (38:59):
That's exactly why this show is called good luck with
that because when you tell people that you're going to
be a pro skater or anything of this song, it's
like I get it, I get it, I get it. Yeah,
like good likely That first song someone new should hear.
Speaker 4 (39:16):
My favorite is ghost It's my Baby.
Speaker 2 (39:21):
I like wrote that in twenty twenty.
Speaker 4 (39:24):
That went through maybe like thirty demos, like it had
thirty versions with different people too. That song alone is
a show show of like growth and just resilion.
Speaker 2 (39:40):
What's next for the band.
Speaker 4 (39:41):
So we're playing a show at club wise Sima July third.
It's our first show like as like Yobi like the
band finally, after like five six years of doing it,
this is the first time performing as like my band
like my Baby.
Speaker 2 (39:57):
And where can people signed afterward and all by the music.
Speaker 4 (40:00):
Video YouTube and just the EPs everywhere like Spotify, Apple,
dank Cam everything else.
Speaker 2 (40:09):
All right, good Luck with That listeners, I hope you
enjoyed that new segment. We're going to be back with
the whole squad Alex, Nora and I next week and
some more surprises, So get back with us. You can
find us as always at good Luck Pod on Instagram.
Let us know we're always waiting to hear from you.
Speaker 1 (40:26):
Good Luck with That is an iHeart women's sports production
in partnership with Deep Blue Sports and Entertainment.
Speaker 3 (40:33):
We are your hosts Ashley Rayfeld, Nora of Bascnzlos.
Speaker 2 (40:36):
Alex White, and Mimi Neu.
Speaker 3 (40:38):
Our executive producer is Jesse Katz, Supervising producer Tari Harrison,
video producer Daniel Goodman, and video production by School of Humans.
This podcast was created by Ashley Rayfeld. Listen to good
Luck with That, a skateboarding podcast, on the iHeartRadio app,
Apple Podcasts, or wherever you get your podcasts.
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