Episode Transcript
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Speaker 1 (00:01):
You're listening to I Choose Me with Jenny Girl. Welcome
to I Choose Me, the podcast about learning to choose yourself.
I am sitting across from someone who has run his
fingers through my hair for a good part of twenty
years now. To twenty years, Chaz Zine has seen me
(00:24):
at my absolute best and my absolute worst, sometimes on
the same day. And Chazz is the founder of When Haircare.
He's a QBC superman and hairstylist to the stars. I
cannot wait to share with you the reason for so
many of my good hair days. Chazz Dean, Chassy Dean,
(00:46):
you're here, I'm here. Well, we've been trying to make
this happen for a while now, and I'm just so
happy that you're here at my house and you are
I don't know, You're just You're just the best.
Speaker 2 (00:59):
We go back, we go back. Oh so back, mm hmmm,
so back.
Speaker 1 (01:06):
So back that it's you. You did the hair on
us gals, Yeah, the nine two o gals. Yeah, back
in the nineties.
Speaker 2 (01:17):
I know, to you and for you and Tori, I
don't know if you say, and you don't have to.
Are you're in the same age realm?
Speaker 1 (01:25):
Yeah?
Speaker 2 (01:26):
Okay. Reason I know this is because I went to
her twenty first birthday at the House of Blue, as
you remember, so I know I was doing your hair
prior to that. That's the crazy part.
Speaker 1 (01:35):
So we don't know, we don't even know exactly.
Speaker 2 (01:37):
No, so before you were before you were twenty one,
so you're probably nineteen or twenty when I started doing
your hair, which is great.
Speaker 1 (01:43):
It hasn't been that long because I'm only twenty nine.
Speaker 2 (01:45):
Well, say thirty one, you are older. I was just
a little two years older.
Speaker 1 (01:51):
Then back then, Oh my gosh, Well it just feels
like we never lost ways because we kind of parted.
What you did your thing, I did my thing. We
didn't see each other for many years, and then QB
happened reunited us.
Speaker 2 (02:06):
Isn't that crazy?
Speaker 1 (02:08):
It's the best. Okay, First of all, you walked in
here with a gift for Dottie.
Speaker 2 (02:14):
Yeah, you're new.
Speaker 1 (02:17):
When by kasdine win pet's luxury pet.
Speaker 2 (02:20):
Beds, she's like the sleeping I can't even.
Speaker 1 (02:24):
See her in there.
Speaker 2 (02:25):
She's in a fort she's in her own What is
that fortress over there?
Speaker 1 (02:28):
That is gorgeous. I love the color, it's so perfect.
Speaker 2 (02:31):
Yeah, you got this small latte.
Speaker 1 (02:33):
We love the animals, don't we.
Speaker 2 (02:36):
My I just literally because we just got them last week.
So I literally just put the large ones. And my
boys still sleep in their crates because it lets them
rest and sleep. If they're out, they're always you right now,
they're always going. So when it's time for them to sleep,
they're in their crate. So I put the large one
in their crate and they it's like cocoon them. It's
like this. They're just the happiest and it just went
(02:58):
I just said yesterday because they've had He's in there,
pats in them, but they actually have their faux fur
they do in there, and I will start posting because
just to watch them lay in it, it's like they're
being hugged by it. It's they're so happy.
Speaker 1 (03:11):
It's the getting the dogs are getting a hug from chasdine.
Who wouldn't want that for their pooch. You guys got
to check it out for sure, because it's really cute.
Speaker 2 (03:20):
I've had the people climb in them too, just so
you know. Everyone that's got there so far said the
first end is got in them with my dog.
Speaker 1 (03:26):
Oh my god, do you think I'll fit in that one,
not that one.
Speaker 2 (03:29):
We can get in with the large. Well, you need
your medium a large. The large one is like a
better upgraded version of bean bagshairs. Think of it that way.
Speaker 1 (03:36):
It is gorgeous. Well, thank you for that. You just
I want to talk about when a little bit first,
because where we see you built this incredible business, this brand,
and you were a newbie in town. You were nineteen
working at a salon and you were innovating even then.
Speaker 2 (03:59):
Yeah, for other people, imagine that.
Speaker 1 (04:01):
With a concept, right and you that's where you first
came up with your cleansing conditioner.
Speaker 2 (04:07):
Yeah, it was out of a product I created for
another company, which is the Sexy Concept, Big Sexy Hair.
I created their first ever three products and they're worldwide
billionaires now, yes, but I created their first three products
for them. And it's when I purchased the salon that
I'm like, why am I using shampoo? Because it kept
stripping the hair. I knew that I kept I think
(04:29):
you remember, no, because I found you. Once I gave
it up. I started adding vegetable color to the shampoo,
think it would help the color stay. It didn't work
so well. Added to the shampoo and the conditioner, but
I knew the shampoo was stripping us. I'm like, how
do I clean the hair and eliminate that. That's where
it all started. Remember I used to mix you guys
bottles and send you home with.
Speaker 1 (04:48):
Yes, you said that shampoo is like a harsh detergent
stripping our hair.
Speaker 2 (04:53):
Of all that was like your clothes and how you
strip your clothes and they lose, They lose elasticity, the
color phades, They start to fray and fall apart because
it's so harsh. I think, I know you know this
about me. I washed my clothes. I cleansed my clothes,
and when I really do, wait a second, it really
too And I watched my dog bes and when no
put it in the washing machine, you mix it. You
(05:15):
dilute it first. You dilute it first, just like think
of it as a concentrate. I mix it in the
wind pet poddles. Because of the wind pet poddles. You
put the cleansing conditioner in there, put water in there,
shake it up to it. It's more I liquified and multified,
and then I just add that to a washing machine.
I usually do lavender, sometimes teachery, but lavender is so
good and so calming. Oh my gosh, Yeah, it's real.
Speaker 1 (05:36):
You have all the flavors.
Speaker 2 (05:38):
It's real.
Speaker 1 (05:38):
We couldn't even wouldn't have time to list all the
flavors you've developed over the years. But I think that
it's just so impressive, Like I find your story so impressive,
especially now revisiting you and seeing what you've done since
we were our friendship was interrupted by whatever time. But
I just think it's so incredible that you have built
(05:59):
this business you have after you bought that first salon
at nineteen. First of all, how did you do that?
Speaker 2 (06:06):
How did you.
Speaker 1 (06:06):
Buy a salon at nineteen? Did you have people supporting you,
helping you, encouraging you.
Speaker 2 (06:13):
Okay, here's the deal. Here's how it worked. I was
lucky on one part. My brother when we were he
was a teenager, I had aunts and uncles that lived
in Hong Kong. So my grandparents took my brother on
that trip and we I was next in line and
then my sister. We were supposed to go, but it
never happened. So when this opportunity came up, my grandfather says,
(06:37):
here's what I'm minute to do. Since you didn't get
to go to Hong Kong. I'm going to give you
the money that for the you would have if you
had gotten to go on that. So that's how it was,
honestly a trade out, a trade out. I didn't get
to Hong Kong. I got my salt.
Speaker 1 (06:53):
You got a business.
Speaker 2 (06:54):
Yeah, I got a business. And then I borrowed money
from my parents, but they didn't have we didn't come
from money. I paid that back and so forth. They
trusted me a reliable son, so I paid those back
and I didn't have any money, so I maxed out
credit cards just to renovate the space. And it wasn't major.
It just made it feel a little more homelike. And
(07:16):
was this the one in Beverly Hill Gun Center and
the center?
Speaker 1 (07:20):
Yes, I love that spot. And then you purchased what
has become your forever home. Chas Deine Studios started out
as one bungalow and now it's six. You guys, you
have to you have to go there. It's six beautiful bungalows.
It's like you stepped into a little village. It's like
a hair spa, day spa. You never want to leave spa.
Speaker 2 (07:42):
You just aha moment me because the reason what catalyzed
me to do that is you remember the Star and
inquire and all those magazines. Yeah, what made me actually
do and this is a real and I don't talk
about this barely. What made me do it is Torri
was in my chair one day and she ordered pizza.
She was eating pizza and I was highlighting her hair
(08:03):
and she was on the cover of the Star Inquirer saying, Oh,
toy's not natural blanc. I'm like, she never pretended to be,
but it felt so violating and I knew I potentially
would lose her as a client because she's in my
chair at my salon. Because they used to drive by you.
I don't know if you remember, drive by the windows
slowly and tech do a click click click, because the
Glen Center was a safe haven generally. When they discovered
(08:26):
that a lot of celebs were hanging out and going
there because it was a safe haven, they started to
exploit that. Because Warren Baty used to be up to
your member's offices were there, there were in that bending.
There were so many people that would go up there.
And once they discover it and they started exposing it,
I knew I'm going to start losing these guy, I
had the Gretzky's. I had so many people up there,
e Er, Juliana, Margyliz. But my point is if they
(08:49):
don't feel like they can come there and let their
guard down and feel safe, I'm going to lose those people.
So that's what made me move from an exclusive neighborhood
in bel Air to Hollywood. When I moved to Hollywood
is not what it is now, though it was dirty.
It was before Hollywood and Highland before that was all random. Yeah,
it was before that, and people thought I was insane.
(09:09):
You're leaving one of the richest neighborhoods in California to
go to Hollywood, which was like crack Alley. Then yeah,
I remember going to my intuition.
Speaker 1 (09:18):
That's incredible though, what I mean people were calling you
crazy and saying you should definitely not move to this location.
But you knew in your gut. Have you always been
a person that listens.
Speaker 2 (09:28):
To the because I don't question it. I'm just like,
I don't know what it is. It's just imagine like
a string being there and something pulling you towards it.
I'm like, I'm not going to question it. I'm going
to trust it. Even though when everyone around me is like,
you're crazy, what are you doing, I'm like, I don't know.
I just I'm trusting my intuition.
Speaker 1 (09:47):
That is so admirable because you were really young.
Speaker 2 (09:50):
Yeah, that was really.
Speaker 1 (09:53):
Because a lot of people. Yeah, a lot of people listening.
Maybe they have had these little inklings do brave things
like that, but then they everyone them. Everyone talks you
out of it.
Speaker 2 (10:06):
The other part that's important is my mom. Today's today's
my my mom and dad both passed away. My mom
twenty five years ago, my dad five years ago. Today
is their wedding anniversary. So when you book this day,
I'm like, oh my gosh, it's that's why this light
going on off. I feel like it's them. I really
think they're like, I'm here with you. It's their wedding anniversary.
They were together. They were together since high school until
(10:28):
my mom passed away of cancer and my dad five
years ago. So my mom would always be worried and
I'm like, Mom, I just knew this. As a kid,
I would always say, mom, Leah, we grew up with cats,
and when you take a cat and you drop it
upside down, they always flip over. And as kids, you
think that's fascinating or whatnot. You I don't know if you.
Speaker 1 (10:45):
Know that, is that true?
Speaker 2 (10:46):
If you do it on a bed to make sure,
but you hold them upside down and they always flip over.
At least I knew that as a kid. I remember
that My cats.
Speaker 1 (10:54):
Are known to always slam on their.
Speaker 2 (10:56):
Feet, lamb on their feet, and I always told her that,
my mom, I'm a leo, I'm a cat. Then she
would always scratch my back and I'd be like a cat,
like don't stop, don't stop. So I would remind her,
I'm a leo. I will always let to my feet.
If it's not this, I'll do that. If it's not that,
I'll do that. She always worried, And I'm like, I
have photography. If it's not photography, it'll be here. If
it's not here, it'll be makeup. It's not this, I
will always land on something. But she always worried for me.
(11:18):
I'm like, you don't have to. The blessing in this
is as you're asking about when she knew my vision,
because it was nineteen ninety three in my vision. She
was diagnosed in ninety six. She passed away in two
thousand and one. So it took me all that time
to launch it in November of two thousand, so just
just three months before she passed away, I launched it
(11:40):
so she was able to see my dream start in unfold,
which is it's a lot. And I know she's been
with me through the journey and whatnot. And I tell
people like I know people that just lost their mom, like,
just see them around you. They are now. And I
learned this. She knew what she knew of me from
what I let in when she passed away. It's like
(12:01):
my brother passed four years before her freak accident. I
don't know if you know this. In September thirteenth and
ninety seven when we had El Nino, he saved a
thirteen year old boycott and rip tie at Carlsbad State Beach.
And I've never been there, but I've meet so many
people from Carlsbad. I'm like, I lost my brother lost
his life there. So he before her, Yeah, he died
(12:23):
a hero. And she had been diagnosed with her cancer.
And I remember as a child her telling us when
we were in Pennsylvania, so I was probably ten eleven twelve.
I remember being on drives and I don't know what
started the conversation. I remember her saying, oh, I know,
because we were going to relative funerals. And I remember
her saying that she prayed to God none of her
(12:44):
kids ever went before her, Oh my gosh, because she
didn't know if she'd be able to handle that. And
I remember I had to be the one to tell her.
And this is before cell phones, and I'm not trying
to name, but Paula was my client, Paul Abdul with
my client time. Many people didn't have cell phones in
ninety seven, but she had one. And when I found
(13:04):
out that he had passed, she was there. She literally
gave me her cell phone because didn't have cel phone.
We had pagers maybe, but she gave me her cell
phone because my parents were out in see Me Valley
and I had to go out there and be the
person to let my mom know that her son had passed.
She had been diagnosed with cancer a year and a
half at that point and going through treatment. And I
remember when I didn't plan to go here, I didn't
(13:26):
know where we were going today, but when I was
one to tell her because I knew she had said
she'd hope none of us ever went before her. She
didn't know she could handle it. When I told her,
I remember, it was like a well the sound that
came out of her. No, I didn't like and hear
it to this day it should have been me. I'm like,
oh my god, don't say that.
Speaker 1 (13:47):
So that was a traumatic day.
Speaker 2 (13:51):
Yeah, And when her time came, I just reminded her
that you're going to be with Jimmy again. You'll get
to see Jimmy again. You'll be united with Jimmy, and
you fall along in her and it's okay, We'll be okay.
So my point in that is is when she passed,
I knew that he has shown me signs, so I
knew that she would be around me. I knew that
because he had shown me that you had already thought that.
(14:11):
So thank god, I was prepared somewhat because I wasn't
just I became spiritual. I had to know that there
had to be something go ahead.
Speaker 1 (14:19):
Right, I mean, I had that same experience, like you
can't really feel it until you've been seeing very close,
and then you know, you go through all the stages of.
Speaker 2 (14:27):
Grief of what is after this and yeah, and.
Speaker 1 (14:30):
Then then you get them back in the most beautiful.
Speaker 2 (14:34):
If you're open, if you see it, and my brother did.
He did it right away. It was up in the
Glen Center and birds flying in the salon, and I
knew because you know, you know me, those doors were
always open. I spent years and you remember that. So
I saw the sign. So when my mom passed, it
was the same thing. I realized that she knew as
much about me as I shared with her. But now
(14:56):
she knows everything about me. And I really one hundred
percent believe that that she's omnipresent in my life. She
sees things you might not even want to. You know
what I mean in the shower is that they everything.
But I'm being serious. They're omnipresent everywhere around you. Whereas
before when she was here, it's like, oh, I forgot
to share this with her. I forgot to tell her that,
But they are so if that helps give people peace
(15:19):
of mind, it's what I believe. And in middle school
we learn that you can't destroy energy. It just changes forms.
Speaker 1 (15:26):
Right, we talk about it before. I've talked about it
before with other people who've gone through it, and it
is the same thing that I hear over and over
is what you're experiencing what I've experienced and what I
like to tell people who've just lost someone when they're
ready to hear things. You know that this is the
opportunity for you to have a whole new relationship with
(15:48):
this person, which is really beautiful, so true, very hard
to handle, but it's also very real. Yes back too,
Oh my gosh.
Speaker 2 (15:58):
I don't know how we got there, but with landing
on my feet.
Speaker 1 (16:03):
Listen to your intuition, knowing that this West Hollywood, it's
not even West hollywo it's Hollywood location. Was the home
and now it is. It's basically the half the block.
Speaker 2 (16:14):
Yeah that it's honestly the whole block except one home.
And they've been there since the sixties, which is crazy.
Speaker 1 (16:21):
And they're not they're not selling.
Speaker 2 (16:23):
Not yet. She said, to let me know when it is.
I know where B two is. There's B one, B two,
B three when I purchased B two and B three,
which are the other bungalows the salons. When I first
did that, I hadn't intended. It was the day I
went and got my variants, meaning I could use it
as a salon. I don't know if you know this.
It used to be a film editing studio really, the
(16:44):
one Bungalow, the one, the main one was a film
editing studio and Rob Reiner edited every one of his
films there. In Quentin Tarantino question, was edited there? A
sure thing was.
Speaker 1 (16:57):
You've got some good Hollywood vibes in there.
Speaker 2 (16:59):
And I've had people, We've met people that are now
our clients that their cousin lived upstairs in what was
my office, and then someone else that lived there. So
I we just had a client that was just in recently,
and they were just random people that come like she, oh,
she used to work there. She worked for the filmating studio.
This was just like last month. So to have that history,
because the buildings are around five years old, Yeah, they're
(17:21):
from nineteen twenty one. So to have that history is really.
Speaker 1 (17:24):
It's really really cool. Did you have did chas Dein have?
It sounds like this was easy for you, but I
know it wasn't, and I want to never I want
to ask you about like when you face obstacles, when
you face the challenges, because I'm sure they started coming
at you right away, how did you handle them?
Speaker 2 (17:45):
You just it's a part of the life. Thing you control,
the things you can, and you have to accept the
things you can't. And I remember my sister even saying
the better kids when they're growing up, She's like, you know,
is it a moral issue or not. If it's not
a moral you'll deal with it and move on. It's
the same sort of element. If it's something I can control,
then you know I'm going to fix it, adjust to
(18:06):
control it. If I can't, I have to see the
best light of it, and how can I overcome this?
So those happen regularly. I hate saying on a daily no,
that's business. Yeah, problem with how the how the business
has grown. It's like it's literally wake up and I
don't even like saying anymore now knowing and I have
this thing that we call it what's our blessing for today?
(18:27):
It's like, look at us a blessing and turn it
into instead of oh my gosh, like, okay, show me
my lesson in this. And it's really hard to do.
Speaker 1 (18:35):
Your schedule is packed, and it can be overwhelming and
daunting and become something that is like a grind.
Speaker 2 (18:42):
Yeah, it had gotten to it's been since COVID. It's
gotten the point where you're like you're almost afraid to
wake up and look at your phone or your emails
because you're like, what today, And I don't want to
have that mindset. So we're trying to turn it over. Okay,
what blessings we have coming today, and we're calling them
back because there's got to be a blessing behind your
in Somewhere's how I'm trying to see if that makes sense.
Speaker 1 (19:03):
You just said something about your transformation. What did you mean?
Speaker 2 (19:07):
My spiritual guidance was if you remember Reverend Dela re
Slam touch by an angel for twenty five years, she
was my minister and she became we became friends, close
friends before she passed away, which was in twenty seventeen,
so wow, almost nine years ago. She molded and shaped
and helped me grow into who I am today. One
hundred percent believe that. But it was she taught her
(19:29):
lessons from her living the lessons as well. She would
tell you her life and I've been this and that,
and this has happened, and that happened. Here's what I did,
and you've got to find the blessing in it. So
it's going back to that. They just honored me, like
a couple months I saw that I got honored, and
I don't go as often because it's different. It's like
(19:50):
she was, she was part of me, do you get
what I mean? And it's different, it's not the same.
So it makes it a little harder because she's not there.
So it makes it harder. So I still practice my spirituality,
it's just in my own realm, if that makes sense.
So went back to it. So many of the people
that when I used to go were there and from
out of state and out of the country, ministers and
(20:12):
so forth, and it just did bring it back of
the message of like what is my blessing in here?
Instead of why is this happening to me? It's like
show me my blessing? What is my blessing? And you
kind of have to because there's so many there are
so many obstacles, and that what I was saying is
since COVID, the obstacles have gotten much crazier. They really have.
So I don't want.
Speaker 1 (20:32):
To talk about it, but I know that, like I
know that there has been some legal stuff in your
background with the brand that you've had to deal with,
and I'm sure was really tough eleven years ago, believe
it or by the way, if anybody's listening, going, why
does he know every date? Chaz knows every date of
everything that ever happened to him and to you, so crazy,
(20:52):
He yes, like this memory of numbers, Yes, you're magical.
Speaker 2 (20:57):
I just found out. We just GVC thing. Take us
back to I just spoke to it, and I believe
because if you notice the thirteen, my mom is six thirteen,
my brother was nine thirteen. It's like thirteenth. I've closed
escrow at the Slawn on June thirteenth of ninety seven,
on a Friday thirteenth. I just found out today because
we spokes are a buyer. And she goes, I believe
(21:18):
they're gonna have your TSB on November thirteenth, and it's
a Friday the thirteenth. I'm like, oh my god, that
is the best stuff for me because it connects all that.
So having said that, yes, my numbers are and then
she knows that I closed ESCO on this slaon on
June thirteenth, she goes, that can be part of your story.
I'm like, you don't even know. And it doesn't mean
it's all good things like my brother passing. No, that's
not a good thing, but it's still a prevalent, something
(21:40):
significant significant. I closed escrow up my house when I
moved out this lawn in Los Felis area on June
thirteenth as well. You can't make those things happen.
Speaker 1 (21:49):
No, really, that's like serendipitous.
Speaker 2 (21:51):
Yeah. When she said, oh, and it's my buyer's birthday
is that day? November thirteenth is a Friday thirteenth, and
she says they're birthday, I'm like, good, because it's great
luck for me.
Speaker 1 (21:59):
Let's take it. Let's do this.
Speaker 2 (22:00):
So yeah, so beaking of a number of person, I
am that person. I don't know why. It's just I've
always been numbers, you know, with your color and all
that numbers.
Speaker 1 (22:13):
It is so true. If your hair looks amazing, you
feel amazing. And guess what the same is true about
what you wear. Let's get a confidence boost this week.
This is the whole reason Chazz created when This is
the whole reason I created me by Jenny Garth with QBC.
I have a collection designed to help women feel confident, comfortable,
(22:36):
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can also be found by following us on Instagram at
me by Jenny Garth. Thank you. As Chaz Deane ever
(23:00):
doubted himself? Have you ever had limiting beliefs about you
or what you can do? Because I talk about imposter
syndrome sometimes I've had it, and a lot of people
experience it, and so many people experience limiting thoughts. Maybe
not beliefs, but just those thoughts that keep us from
reaching for the next great thing.
Speaker 2 (23:20):
Yeah, I don't. It's weird. I don't. I don't. You
know me too, I don't have those because what it
is is I know what works for me and doesn't.
Like I'm not a mechanic and I'm not an electrician,
So if I pretended I was, that would be different.
So because I do things that I know, I can't
like the gardening of this construction. I love that remodeling.
(23:41):
I love that I do things that I'm passionate about.
So no, no, no, Maybe when I was in school
and classes that I didn't do good at, maybe does
that make sense?
Speaker 1 (23:55):
Yeah? Yeah, no, Differently yeah, I.
Speaker 2 (23:58):
Don't go down past I know, and that's not for
me or it's not going to work. And it doesn't
mean it's easy. It's definitely not easy. It just means, yeah,
I don't doubt. If anything, I have to convince everyone around,
like the glansing industry or giving that up and no
flattering has no curly arens no heat that. Yeah, it's
more I stand behind what I believe and does that
(24:19):
make that makes sense?
Speaker 1 (24:20):
It makes sense. But for some people it's not as
easy to weed out all the other voices that are
deterring them from reaching their goals.
Speaker 2 (24:29):
You have to follow your passion. If you follow your passion,
not what someone else's passion is for you or what
they believe you should be doing, it makes it. And
that's what I tell I've done this with people when
we go on, like years ago, went to rehob with
in this family, I'm like, you could tell they're miserable
and whatnot. I'm like, close your eyes. If you could
do anything you want in life and you don't have
to worry about the family, the kids, paying the bills,
(24:50):
anything you want, don't take money out of the equation,
what would you do and this person was not doing
a job they liked. I can't remember what it was,
but it was just, you know, a nine to FIVEE.
But no, and he's like, I would be a chef.
I'm like, then that's what you should be doing. What
it is, and everyone knows what it is, but just
close your eyes and if money's not a factor, family's
not paying bills, all that's removed from it. What would
(25:11):
you do? Everyone does know that it secretly lives within them,
and if you follow your passions, it doesn't mean it's
can be easy, but it's going to take you to
where your joy and your happiness is. That's for sure,
because that makes sense. Absolutely, we will do what people
tell them they should be doing, or what you.
Speaker 1 (25:26):
Think, or what they signed up for in college, what
the parents do.
Speaker 2 (25:30):
Yeah, what the parents want to do.
Speaker 1 (25:31):
And some people listening myself included, struggle to find what
it is that's.
Speaker 2 (25:36):
Their passion by what that way in high school when
everyone was picking about this in school and as I
didn't fit into any of those pegs or boxes or
squares or whatnot, and I'm like, I felt like I'm
not good at any of those things, or that doesn't
speak to me. And then when I finally realized, like,
but I am photography. I love that. I'm like, didn't
(25:58):
realize you can make a career out of it. Not
so mine didn't fit in all the things they told
you you can be here, you can be here, you
can be photography wasn't one of those choices. It was
hairstyling and all. Honestly, it wouldn't have been in there.
So it's like I found my love for photography through
high school. I took it for two and a half years.
I joke that I don't know how I graduated because
I cut most classes. I went to photography, and that
(26:19):
was my passion.
Speaker 1 (26:20):
You do all your product photography. I love that because
that's an art in itself, very detailed. Everything you do
is beautiful and so curated and so thoughtful to maintain
the integrity at the park.
Speaker 2 (26:33):
I learned that through photography. I have over seven hundred
and fifty thousand photos on my phone.
Speaker 1 (26:38):
I need coffee table one hundred.
Speaker 2 (26:40):
Fifty thousand videos on my phone.
Speaker 1 (26:42):
It's real, we need a photography like a coffee table
book from you.
Speaker 2 (26:46):
I should do that because I've always wanted to.
Speaker 1 (26:49):
It's funny, I've always wanted to do that too. Let's
challenge ourselves and make it happen. You haven't used regular
shampoo in over twenty five years, not on yourself, or
your dogs, or your any of your client. Well, he
just let his hair down, you guys.
Speaker 2 (27:02):
Since nineteen your locks, yeah.
Speaker 1 (27:06):
I can tell they are soft.
Speaker 2 (27:08):
And I haven't colored my hair almost three years. This
is my natural.
Speaker 1 (27:12):
Amazing.
Speaker 2 (27:12):
I haven't colored since I already know August fifth of
twenty twenty three. I know that's yeah, August fifth, twenty
twenty three. It was last time I highlighted. And the
rest is it's just one. There's a natural.
Speaker 1 (27:24):
It's gorgeous.
Speaker 2 (27:25):
It's still a little I mean you are about three
hours ago.
Speaker 1 (27:28):
You are the model for your lifestyle brand.
Speaker 2 (27:33):
Yeah. I haven't used leather, hair, faced body, and word
skin since May first and nineteen ninety three. That's the
day I opened this alone.
Speaker 1 (27:40):
And that has been a message that you've been trying
to get across to people. Not that we don't need
no regular commercial shampoo and conditioner.
Speaker 2 (27:48):
No, you shouldn't let alone, don't.
Speaker 1 (27:50):
Why why tell us why we should?
Speaker 2 (27:52):
It strips everything out of your hair, everything out of
your hair, including your color, and even if you are natural,
like mine is natural, but it's still with make it
to whar. My scalp is oily, My ends are dry
because it's robbing and stripping everything. The thing I tell
them to really think about is whatever products feel like
on your hands, is what it's doing to your hair.
When I was an assistant and I used to before
I help them create their products, we used to use
(28:16):
a high end and it's still on the market, high
end brand and their shampoo and their conditioner, and I
would go home as an assistant and my cuticles will
be cracking and bleeding. I would put asila, I'm sleep
with gloves on our socks on them, go back to
work the next day for it to happen again. It
was a vicious cycle. And I knew that all those
chemicals are what we're doing it. And we would try
to wear gloves to cleanse people. But when it's with shampoo,
(28:39):
it's like it hurts because you're pulling on the air
as you're doing Like, I can't have you wear gloves.
So we weren't allowed to wear gloves when you shampooed
because it was pulling and tugging. I knew that that
was happening. Then I saw the client's color fading, as
you know. And then I knew I was shampoo and
conditioning twice a day, fourteen times a week because I
was so oily Because every time you stripped your scalp,
(29:00):
body works over time to replanish it. So all those
things I knew, I'm like, so how do I fix it?
And I know how to eliminate culprit, which was the shampoo.
Speaker 1 (29:09):
Yeah, you know, so many hair products when you think
about it, they smell like alcohol or perfume.
Speaker 2 (29:16):
Perfume is the other part, So perfume or alcohol. Yeah,
it's just so stripping on your air. So yeah, and
then you use conditioners just to get a calm through,
which weighs it down because it's all polymers, fillers, bind
and waxes to detangle it.
Speaker 1 (29:28):
So when I first I love it when you talk fast,
war when you talk, especially when you talk about products,
because you've said it so many times.
Speaker 2 (29:37):
Waxes, it's like lines and tigers and.
Speaker 1 (29:39):
Bears ouch, and it takes me like five minutes to
figure out what you just said.
Speaker 2 (29:43):
Polymers, fillers, pillers, binders, and that's what's in. If you
reach it's water, and then all these things, so many
well water, all these chemicals and then all these things. Yeah, polymers, fillers,
binders and wax It's true. And keep you say, I'm
like power spilers, binding and waxes, al attigers and bears. O.
Speaker 1 (30:01):
My, it's so funny because you do it all the time. Okay,
so why do you call it it? Win?
Speaker 2 (30:09):
Because if you guys, when because you already know you
came to me. Nikolatte was my first celebrity. She sent
Tory Nichola. Yeah, she was my first, and I thank
her and bless her for it. She's the same thing.
We speak again. We're friends. We've always made friends. But
she's out a maliboum and I don't see her that often,
but she and I go back. She was on Notts
Landing when I met her. She was Paige and I
(30:30):
used to have a crush on her. And when I
first got to her hair, like, are you gonna be okay? John,
I'm like, yeah, I'll be fine. But I think everyone
had a crush and she was hot girl. But she
sent you, guys, and when I tell you, and she
would tell She told Torri, Okay, you're going to go
to him. He's going to get you off the bleach.
He's going to get you off the shampoo. Just trust him,
because we remember he trust him.
Speaker 1 (30:53):
I don't think that's.
Speaker 2 (30:54):
Going to work. No, he doesn't know my hair, I
have fine hair, is not going to work. And also
that was it. You guys would leave me and I
would say, They're like, okay, I'll try it, but I
just don't know. I said, it's a whole new way
of looking at cleansing your hair. And most people think
it's a backwards way. So I said that for years
it's a whole new way. It's a backwards way. Whole
(31:14):
new way. It's a backwards way. So when it came
time to naming it, I knew I wanted a three
letter word because of you know how I am with
all numbers and all that stuff. I knew I wanted
a three letter word. I knew I wanted to have
meaning and I want to have a very zen feel
to it. So I'm like, I always tell people it's
a new way of looking at cleansing your hair. So
I wrote new one a piece of paper and I
held it in front of a mirror and I said,
(31:35):
new when new When I'm like, I like that a
new backwards way, so it all has meaning.
Speaker 1 (31:42):
Yeah, it's new when a new.
Speaker 2 (31:44):
Backwards way of doing it. In most people's eyes mine
it wasn't, but most people thought it was a backwards way.
Speaker 1 (31:49):
You recommend not washing your hair for how many days?
Speaker 2 (31:54):
Well, lather ever with Okay, lather ever if you're cleansing
with the cleansing conditioner. On all honesty. I have people
that do it twice a day because they work out
and whatnot. You'll never dry out from it. The more
you do it, the better of the results. So you can.
But what it is is you don't have to. I
went from literally fourteen times a week twice a day.
(32:14):
I didn't have a choice because it would rob my scalp.
It would get oily, vicious cycle if I was going
to dinner or movie. You know when you get that
oily and it's like it's being irritating. So I remember
those times, but that was in ninety three. Was the
last time that happened to me. But my point is
is that I went from fourteen times a week, twice
a day to now I do it like twice a
week and it gets better on day two better on
(32:37):
day three, better on day four. There's times that I'm
like on day six and seven, I'm like, no, I
really like it today. I'll wait till tomorrow. I'll wait
till tomorrow. So you can do it as often as
you want, but knowing you can wait is absolutely amazing.
Speaker 1 (32:48):
We're going to talk so much about the specifics of
your products because they need to be discussed, but I
wanted to get back to some bigger life things because
I know we mentioned before you lawsuits and you've.
Speaker 2 (33:04):
Say that, yeah. The only reason because I do want
to clear that we okay. When that happened. At QBC,
I was the number one beauty run number one for years.
It was it was always at the top was Philosophy
and below them was par Essentials and I was third,
and then in twenty fourteen I became second. Twenty fifteen
(33:27):
I became first, and that's when Lassuit hit number one
KBC and I was number three in the country. And
that's what people don't know about us. There were the
top two, which you know, we all know who they are,
the top two, and then it was me. So it's
not even intentionally but right on their back door because
we had the infomercial that was worldwide and it was
playing everyone's TVs like it was a number one infomercial.
(33:50):
I think I was you were, Yeah, you were? You
were in the informercial we got in GLED. I think, yeah,
you were in our infomercial. Sorry, I just when Allie
Robinson was in it. I think that same one.
Speaker 1 (34:01):
I believe that sounds right.
Speaker 2 (34:04):
But because we were in everyone's face, and because I'm
not a corporation, I'm an individual. On no, I don't
have backers. I don't have I don't have anyone back
in my brain. It's literally just me, and I'm proud
of that as well. However, I became a target. And
I'll just say now that we do know that the
(34:25):
reason we were investigating by the FDA is because the
person who requested that was their number one backer was
Johnson and Johnson, who we were right at their back door.
Who do you think had me investigated? So really think
about it. And the point is is that I didn't
have all the statistics, but we did over thirty three tests.
(34:47):
I've spent over three million dollars on testing, and everyone
came back negative, negative, negative, negative, negative, loss or damit,
everything negative. So I'm like, imagine I was on number fifteen.
We have an the one we can do. Okay, let's
do it sixteen seventeen up to number thirty. We have
another one we could try this, Let's try that. We
want to leave everything, ever, no stone unturned. So imagine
(35:11):
if I was on number thirty two and the thirty three,
the third one came back positive, it would have erased
all the three monient ever race spent. So if you
think no one in their right mind would keep testing
after even twenty or thirty, but to still do it, Okay,
you have this one. They've done it where they injected it,
they've done everything on the testing, and it's on our website.
(35:31):
You can jeck it. So my point was that was
all a little too late, though, because it took years
to do that, and as it because I wasn't planning
on settling at all, and as it kept going, it
just kept getting worse and worse. And they're like, you
cannot settle and go to court and you most likely
will win this, but you may not have a business
by the time you're done. So like, that's the only
(35:51):
reason I settled. And we're in a world where people
know they know it's it's easier to settle than it
is to go and do that.
Speaker 1 (36:05):
How did you remain resilient during that time?
Speaker 2 (36:09):
Doctor Reverend Delarice Lad that's where she there were it
was I couldn't because what it did for me is
it questioned my character and anyone that knows me knows
I stand in conviction of who and what I am.
I've had to let friends and stylists go from my
salon who were doing Brazilian blow out because when I
(36:29):
go on are, I say, we don't use girls, use plans,
we don't use some lacktor, we don't use bleach, we
don't use this. And found out someone was doing a
Charatan's treatment at their home. I'm like, I can't go
on air and speak of we don't do this, and
you're doing that. It makes me look like I'm a liar.
But I was blindsided by it, and I'm like, so
I had to let that person go to this day,
she's still a friend. She's still a friend, but if
(36:50):
you question my integrity, I have nothing. So when this came,
it's like, of course the question my integray went on.
I'm like, you just feel like, how can you come,
can you overcome this?
Speaker 1 (37:01):
So that period that that struggle was hard, that you learned,
what's the hardest thing you've ever had to say no to?
Speaker 2 (37:09):
Like, I don't do things that I'm okay with, you
know what I mean, it's like if it goes against
but I have so I have boundaries. So I'm trying
to think, say, what's the hardest thing I said no to?
Speaker 1 (37:20):
Is it in your careers? In your personal life?
Speaker 2 (37:25):
Probably? I guess it might be personal life, Like I
don't I'm not like I'm single, you know me, I'm
single most of my life and I'm very okay with that,
and people or like, no, really really I am because
I won't settle no, you won't make sense. I won't
settle so proudly that and you shouldn't.
Speaker 1 (37:43):
By the way, I don't know that there's anybody out
there that deserves you.
Speaker 2 (37:47):
I mean, you are something that's I feel it was
meant to happen. It'll happen. But I guess it's probably
that saying no to something I know isn't right. That
makes sense, right? I get chances. I give chances, and
I'm like, okay, and if I see something like no,
it's not okay, and so it probably would probably be that.
Speaker 1 (38:03):
And also just like getting past society's desire to couple everybody.
Speaker 2 (38:09):
Up, Yes, which is crazy. It's crazy. It's like and
I think people are now more figuring out once they
become single and whatnot. They're like, like, my sister's married
to marriage since I well mat or a man in
high school. But she at this point knows if anything happened,
she would remain single because you realize they're sacrificed. I'm like,
(38:29):
that's okay, and I'm not trying. Their marriage is great,
but if anything were to happen, She's like, I wouldn't
because I think you realize how much like I give
them myself in every aspect GVC, salon everywhere and my
alone time means everything to me.
Speaker 1 (38:45):
Yes, tell me about your alone.
Speaker 2 (38:47):
Where ground and sentences.
Speaker 1 (38:48):
I was going to ask you, like, how do you
protect your energy? Because you are so generous with.
Speaker 2 (38:52):
It, I have to like at work, you or a no,
I give and give a gift. PVC, you give a
give a gift and I'm finding great with that. It's
in that wheelhouse. When I'm in my element, I can
be extrovert and train and educate and all that. When
I'm not in my element is where I cocoon in
and I'm like I do and it's people think, oh,
(39:14):
you're a leo. You're like, no, I don't. I don't.
I can do and be passionate about the things I
do and talk about it, but if it's not my wheelhouse,
I'll just I want.
Speaker 1 (39:23):
To just see, Yeah, make retreat. You like your alone time.
Speaker 2 (39:28):
That's what recharges and I need that and I love that,
and I cherish that when at the end of the
day and when the whole staff goes home, like nothing
against them, no, but it's my space and my time
and I cherish it so much. Yeah, And just even
with the angels, And it would probably be the same
if they weren't, I.
Speaker 1 (39:48):
Say, angel Angels, doggies.
Speaker 2 (39:50):
Yeah, they just make everything sweeter. But even without, if
it was just mine, it's more turning in and reflecting,
and it's things come to me, ideas and what not
come to me through in the shower obviously constantly because
you're you're tuned out and whatnot. And when I get massages,
it's like because you're checked out, it's like ideas, I'm like, oh,
(40:11):
my God, I gotta remember this.
Speaker 1 (40:12):
I'm not annoying though, when you're trying to get a
massage and you're like light bulb bloop stopping or.
Speaker 2 (40:17):
I wake up in the middle night, I'm like, I
don't like write me all down because it wakes you
up too much. But it's like when you're sleeping and
it comes to you that's an I thought an idea,
and keep track of that and massage, yeah, definitely, because
it's just boom boom boom, and I'm like, okay.
Speaker 1 (40:30):
Stop, everybody, just stop. What is one piece of hair
advice that's actually life advice?
Speaker 2 (40:41):
My first one that came to minde is hydrate hydrate hydrate.
Speaker 1 (40:44):
That's what one piece of hair advice is also life advice.
Speaker 2 (40:49):
Yeah, is well, I think the first thing comes to
mind is stop the abuse. Stop the Yeah, well it's
life advice so well, because stop the abuse and stop
trying to follow the trends and just let it be right.
Speaker 1 (41:05):
Yeah, okay, before I let you go, Chustine, what was
your last I choose me moment?
Speaker 2 (41:12):
I guess it would for me, it'd have to be
an ongoing existing one. Is like what I do is,
as I said, I give give you all the day.
So what I do is I reserve and I cocoon
my Sundays for me. I get invited to a lot
of things on Sunday, and there's things I want to do,
but I know if I don't recharge today and turn
within and just be solo alone, and it's like plugging
(41:35):
in your vone. It's like I'm recharging on Sundays and
there's things some that are great there. It has to
be extremely special or something that I need to attend
in order to do it. Something happen to Hollywood Beauty Wars.
I'm like, not on Sunday, but I've had to do
I have done that. It's true, it really is. I
protect my Sundays. I don't leave. I just home with
(41:56):
the angels and I chill. I if I miss that,
unlike I feel behind all week.
Speaker 1 (42:02):
Yes, yes, Monday comes way too quick.
Speaker 2 (42:04):
Yeah.
Speaker 1 (42:05):
I oh my god. I love that we're so similar.
Speaker 2 (42:08):
Your Sundays they are well.
Speaker 1 (42:11):
Thank you so much for sharing all this insight with people.
You are just a treasure trove of just everything good.
You are just a good human