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December 8, 2025 • 42 mins

Netflix dropped the new four-part documentary “The Reckoning,” centered on Sean “Diddy” Combs — and the world is reacting. In this solo deep-dive, Loon dissects the psychology, the industry politics, the missing pieces, and the dangerous narratives inside the doc. From Diddy recording himself days before jail…To Netflix allegedly merging two different documentaries…To 50 Cent being used as a “cultural shield”…To Cassie’s disturbing hallway footage…This episode breaks down the entire ecosystem behind one of the most controversial releases of the decade. This isn’t gossip.This is executive-level commentary on culture, business, manipulation, and media power. 0:00 – The Setup: Why this documentary changed the conversation 1:17 – Why podcasting is entering a dangerous phase 3:33 – “Diddy is too powerful to be held accountable” 4:38 – The two myths about powerful men 7:13 – Why was Diddy recording himself before jail? 8:45 – The flaw in Diddy’s inner circle: “No one will even hold a camera” 10:06 – The psychology of the entertainer under pressure 12:00 – People understand narratives but don’t know how to respond to them 13:33 – Netflix’s hidden play: two documentaries mashed into one 14:33 – The footage ownership loophole nobody talks about 16:33 – How Netflix used 50 Cent as a shield 18:22 – Why big corporations lean on cultural figures when lines get blurry 21:18 – “Poor people started these narratives” – the rise of YouTube power 23:13 – Diddy’s manipulation tactics exposed 25:04 – The “bat story” and the illusion of intimidation 27:26 – The claim about Diddy hitting his mom & why it feels off 29:23 – Why the Tupac & Biggie section proves Netflix had another agenda 32:07 – Charging Biggie’s family for the funeral: Industry hypocrisy 34:27 – The Cassie hotel foot Hit LIKE, SUBSCRIBE, and SHARE this episode.Join the Patreon community for exclusive content, longer audio versions, early releases, and behind-the-scenes insight.Your support pushes this independent platform forward every single week. 📌 LINKS JOIN THE PATREON:https://patreon.com/ItsUpTherePodcast JOIN THE DISCORD:https://discord.gg/3AwsHfDcJB LISTEN ON AUDIO (Black Effect / iHeart / Spotify / Apple):(Insert your links here – you prefer no placeholders, so add exact URLs) WATCH THE FULL PLAYLIST OF EPISODES:https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #Diddy #DiddyDocumentary #TheReckoning #Netflix #50Cent #Cassie #BadBoyRecords #HipHopCulture #ItsUpTherePodcast #Loon #ExecutivesOfCulture #MediaPower #HipHopCommentary Diddy, Diddy documentary, The Reckoning Netflix, Sean Combs, 50 Cent documentary, Cassie footage, Bad Boy Records, hip hop commentary, culture podcast, Loon podcast, Its Up There Podcast, Netflix doc reaction, Diddy arrest, Diddy case breakdown, Tupac Biggie documentary, industry politics, manipulation in entertainment, media narratives, hip hop news, rap documentary breakdown If you want, I can also create: 🔥 Thumbnail text options🔥 Pinned comment🔥 Short-form versions for YouTube Shorts, IG, TikTok Just tell me the next deliverable.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
There's two things that typically cross people's minds when you
talk about these kind of people. Number one is he's
too successful to be dangerous, and number two is he's
too powerful to be held account. I know he's coming home,
so it gets quiet. If you notice all of the
documentaries prior to the Centizen of Sean Combs, that was

(00:22):
everybody talking people that used to be cool with him
next to ing people was denouncing him. But now that
there's whispers that he's coming home soon, Netflix has to
drop a documentary with relatively unknown people in it. It
wasn't just about Cassie. It wasn't just about what he's
been convicted of or even charged with. It was other

(00:43):
things that they spoke to in this particular documentary that
raised awareness and also raise suspicion. We hire a bad guy.
The bad guy name is fifty cent. I see a
lot of people acting like fifty is like green lid
all amongst Netflix, and I want to push back on that.
Although fifty has built something monumental and done something that

(01:03):
rarely people are able to do coming out of entertainment,
we got a lot of respect for it's hustle. Fifty
ain't really greenlit at Netflix. They use fifty to hide
behind him and use that footage, and it was in
the red zone. He couldn't get anyone around him to
grab a camera. He had to go and get a
third party. A billionaire, you gotta go get a third

(01:27):
party because you want to shoot a documentary. Chest in
case you beat it, Yo yo yo, Welcome to us
Up that podcast. I am your active and attractive hosts
big on right now hit like subscribe. Shall let somebody
know I was there, our bare witness to the game.
Some things have changed, some things have remained the same. Listen, man,

(01:47):
come to patron dot com. It's up that podcast. If
you are not there already, come be a part of
the community. Come be a part of my vibe, my tribe.
You understand me. Come visit me in my sanctuary. And
that's what we usually have our ceremonies. I want to
thank everybody for the unwavering support as we are in
a position with podcasts and is going through a rough patch.

(02:10):
People are finding out they're not making the kind of
money that they thought that they'll be making at this
point in their career. I do want to say this,
We're gonna need our army to be more involved than
they've been. We're gonna need you guys clipping. We're gonna
need you guys posting. We're gonna need you guys sharing, right,
I understand the game is walked right into my building.
The game now is fiending. It's hungry. There's an appetite

(02:32):
for a certain kind of conversation and I feel as
though I'll be able to provide that with you guys.
Help so again, come to patreon dot com. It's up
there podcast that if you do want to support me.
Listen to the audio that comes out every Monday, and
I believe we're dropping every Wednesday as well. On the
audio side. Come there, hit like, hit subscribe, and hit share,

(02:54):
and that's all that I can ask from you guys.
I hope everyone out there is having a tremendous day.
Hopefully holiday spirit has affected everyone and you're feeling good
with your family and put yourself in a better position. Today,
we're going to talk about this Diddy documentary. For people
who do not know, we are on the heels of
Netflix dropping a documentary called The Reckoning aimed at some

(03:17):
of the things that Sean Diddy Combs has been accused
of and so over this up there podcast, I feel
as though my job is to not tell you what
the documentary is about. I feel as though everyone knows
what it's about. I think over here we want to
kind of get into the details and kind of iron
some of the things out, maybe look at some of
the angles and flush some of them out. And so

(03:38):
that's what we're coming to do today. So the title
of the documentary is Sean Combs the recording. It's on Netflix.
It's a four part docu series. It's about an hour
for each episode, and it's directed by Alex Stapleton. Executive
producers of people like fifty Cent, Brad Bernstein, other people
that's very well known in the ecosystem. As it pertains

(03:58):
to visual innerne a lot of conversations to have today
number one coming into this documentary, I sat back and
I said to myself, all right, didd he had just
went through trial for people who do not know you
had to be living under rock. But Diddy is now
in jail. He has played guilty to the man. He
was also accused of several other charges that the jury
felt like the federal government wasn't able to present a

(04:20):
strong enough case to convict him on those other things,
but he has been convicted of the Man Act. Now today,
I'm gonna try to speak to everyone because I feel
as though there's so much to get into as it
pertains that Diddy, as it pertains the Netflix fifty cent like,
there's so many layers to this conversation that we really
can do two or three hours on this, but I'm
gonna try to make it one hour. We'll get in

(04:41):
and get out. Diddy has been accused not only by Netflix,
but by the federal government and people that was involved
in his circle for quite some time. He's been accused
of having this psychological pipeline that he sends people through.
And they highlighted this on Netflix. It wasn't just about Cassie.
It wasn't just about what he's been convicted of or

(05:03):
even charged with. It was other things that they spoke
to in this particular documentary that raised awareness and also
raised suspicion. And I want to talk to both sides
of that coin today. One thing about our culture, man,
you can trick us, and a lot of people have
been trigged, whether they've been good or bad. A lot
of people had the kind of notion as it pertains

(05:26):
to people who are in these kind of positions, people
that are in positions of power or high earners. There's
two things that typically cross people's minds when you talk
about these kind of people. Number one is he's too
successful to be dangerous, and number two is he's too
powerful to be held accountable. What Netflix showed us in

(05:47):
this documentary according to people who I would say wouldn't
have the best relationship with Diddy, and so I take
it with a grain of salt, but according to Netflix,
they showed us that Diddy was a man that checked
both of those boxes, and so everything that you thought
he couldn't do, everything that you thought he wouldn't do,

(06:07):
was exactly what he was doing, according to Netflix. According
to the Federal Government, a couple of things I peeped
soon as I turned it on was alarming to me.
Was number one, they had some gentlemen. And I say
this with all due respect, I just don't know who
he is, but he was quote unquote the co founder
a bad boy. Now we have saw him in pictures

(06:30):
on Netflix. We have saw him even file a lawsuit
at some point in time, which I've gained that information
by watching a documentary, but my illustrious career over hip hop,
I've never heard who this gentleman is, and I think
some of my comrades and contemporaries from the East Coast
should probably let me know what his background is and
maybe who he is. But I say that to say,

(06:53):
is it is in a scenario, Well, this is a
documentary from my perspective. Soon as I turn it on,
I say, executive producer bout fifty cent. And then I
seen this gentleman who has again fouled lawsuit and doesn't
feel the greatest about Diddy, and I understand it. But
the first thing that came to my mind was I
don't know how to take everything that these people are

(07:13):
saying because I've also lost people on the way up.
And I'm not saying it's too excuse Diddy. I can
care less about defending Ditty under any circumstances. But I've
also lost people on the way up. And if you
put a camera in front of them and it ain't
no telling what to come out of their mouth. Because
here's the situation we find ourselves in. Depending on what
comes out of your mouth can put some in your pocket.

(07:37):
I guess what I'm saying is one of the first
things I was looking for is who are they gonna
weaponize that was around Diddy. I mean, everybody turned their
back on Ditty, but Diddy's in a different scenario right now.
They know he's coming home, so it gets quiet. If
you notice all of the documentaries prior to the sentizen
of Sean Combs, that was everybody talking, but they used

(08:00):
to be cool with him. Next to one people was
denouncing him. But now that there's whispers that he's coming
home soon, Netflix has to drop a documentary with relatively
unknown people in it. And so within the first ten minutes,
I'm wondering, Okay, I know they're gonna put their heavy
hitters in the first twenty minutes in the first episode,
we're gonna see some of the people who's gonna be

(08:22):
reoccurring characters, and I didn't see anyone worth mentioning right now.
And just so the cast and the people involved, I
was already under the assumption that this story or be
told through the lens and through the guys of people
who don't feel the greatest about Diddy. And so in
the first thirty minutes that reassured all of those claims
for me, And so at that point I had to

(08:42):
shift a little bit of the blame because also, as
I'm paying attention to this documentary, I see footage of
Diddy six days before he goes into jail, and so
my first question is why is did he recording itself?
Like does he think this is some kind of game?
And even if he doesn't think it's a game, started
to flush it out, and I'm like, all right, you
are Ditty, You're icon in the game. This is a

(09:05):
very very unique situation, not even to mention that there's
a monetary game. There's an ability to monetize it. But
if I was Ditty, I would suspect that that would
be at the bottom of the list. But him recording
itself struck me as odd. Two things. One, it shows
me that people are not as smart as I tend
to think they are, because if you are going to
record yourself, I'd rather put that camera in one of

(09:27):
my people hand. Just record shit. I don't care if
you don't understand the camera. Point it as shit and record.
Matter of fact, We'll hire an assistant camera operator to
be with you. But it's from our camera and my
guy's pressure recording holding the camera. You just kind of
directing them and telling them what to do. But you
don't leave with footage. There's no agreement, there's no situation

(09:49):
where Netflix should have been able to get this footage.
It makes people look at Diddy like, what the fuck
are you doing? My guy? You put yourself in a
scenario to go and hire a camera to follow you
six days before you go to jail, knowing that you
are in a scenario where they got a grand jury
indictment about to come down. You have your plane up

(10:10):
for sale, your house up for sale. You know you
in deep waters, right man? You're gonna hire a third
party camera crew to follow you? What kind of game
plan is that? If anything, you mega rich, put a
camera in one of these little fans around you. That's
the problem. Now, don't nobody around these guys want to

(10:31):
do nothing. That's why you see me apply. They got
people with them that have grabbed the bags, that have
grabbed the camera, that'll take the picture, that'll make sure
you engage with the fans. I remember being that Baby show,
right he was selling out arenas. I found it very
intimate and valuable that part of Baby's team will go
out into the stands, go out into the fan area,

(10:53):
and they'll see who's singing along and just a super
fans of Baby. Maybe you got a Baby shirt on,
or maybe you gotta see bfwor FOURPF something on and
they'll just kind of watch you for a song or two.
Next thing you know, they'll send somebody to tap you.
Go and meet your favorite artist. You gotta have people
on your team willing to do things, especially when you

(11:14):
in the red zone. Did it was in the red
zone and couldn't get anyone around him to grab a camera.
He had to go and get a third party. A billionaire.
You gotta go get a third party because you want
to shoot a documentary just in case you beat it.
I get it boosting, done it. Everybody do it. You
go to jail, you think you're going to jail, you

(11:36):
bring the cameras out and for your family sake, if
nothing else, I'm gonna sold you I'm going through something.
Cut these cameras on't let them no head up, chest stout,
whatever happened, I'm gonna lay down with it and get
up with it. Every single time, one foot in front
of the other. Won't no grass go on to my feet.
Ain't nobody tripping but them. The universe won't ignore it.

(11:57):
With a certain voracity, with a certain velocity in his voice, right,
the universe can't ignoring what a certain visibility. Cut these
cameras on. The folks think his game over. Cut these
cameras on. Let them see how a soldier get through it.

(12:19):
Sometimes I can feel that, But it gotta be your people,
somebody you trust you in the red zone right now,
it's y'all not thinking out here, y'all running around getting
all this money, and y'all letting other people think for y'all.
I think I don figured out what's going on. It's
a bunch of money. Ain't nobody thinking. They paying people
to think for them. And the people that's thinking for them,

(12:41):
I can now thank them. So when I see certain moves,
I'm saying, what the fuck they doing? This dude recording itself? Granted, Yo,
I'm in a bad situation, But you got a third
party that a go negotiate with Netflix because they probably
give them an offer they can't refuse. And you in
a situation where you're a billion dollars, can't get one

(13:01):
guy that you know and love you to hold a camera. Hey,
document this. Man. I'm scared. I'm going through something, but
I'm gonna figure it out. I'm gonna get back into
these books. I'm gonna get into this word. I'm gonna
figure some shit out. I'm gonna get some more information.
Head up, chance side, Let's go with it. God got me. Universe,
respond to my command again the universe. Don't ignore it.

(13:21):
With a certain visibility, with a certain vibration. The universe
gonna come and it's gonna open up for you. That's
the laws of the universe. But it's a slippery slope
because it creeps in your psyche that Diddy also understands narratives,
and so this was screaming out in the first episode. Yo,
Diddy understands narratives. Now I don't think he understands how

(13:45):
to respond to narratives. And this is the problem that
a lot of people are entertainment are having. They understand
that it's people like us that can change the narrative,
that can move culture, that can switch the thinking of
the consumers. They understand that it's happening, but they don't
understand how to respond to it. And these are two
different things. I always tell people they've simplified what we

(14:07):
have to go through when they explain it to you,
and they don't really give you the game. This is
a multi step process with anything in life. There's technique involved, right,
It's step one, two, three, and four. You got to
set your feet before you take the shot. See a
lot of people to be focused on the hand placement
on the ball, and they've ignored that their feet ain't

(14:28):
even set. And so when you ignore step, your results
are inconsistent. And so I'm telling people that there's a
multi step process to anything. And so there's a lot
of people understanding narratives like Diddy, but he does not
know how to respond to it. I remember when COVID
first hit, they understood it was a disease, they understood

(14:51):
how it was spreading. Took them a minute to understand
how to respond to it. And so it still didn't
sit right with me that Diddy had this footage. I
just was like, it didn't make sense, and so I
examined it a little further. Then what I found, or
at least noticed on first glance was oh, they only
got one day of footage and it looks like it's
only about forty five minutes, if that they may got

(15:13):
thirty minutes and they've spreaded it out between four episodes.
That then told me, because I'm in this business. That
then told me, at least from my perspective, is that
Netflix was probably working on two different documentaries and they
smashed them together and then used fifty as a cultural
shield so they wouldn't be viewed as doing what they'd

(15:34):
done the didty as exploitation. I believe they were working
on a documentary, maybe surrounding Keefy d maybe surrounding Tupac's murder,
and maybe Diddy was the center of that documentary, and
now they were working on another documentary as it pertains
to his legal case with the federal government. I think
they mashed both of those together, the Diddy documentary, which

(15:57):
is the footage that you see. At least, what they're
saying amongst my industry peers is that Diddy was doing
a documentary when Netflix and he bailed on it. Netflix
didn't win it got with the camera guys who were
shooting a documentary for it. Did. He negotiated the raid
and got their footage. There's a weird rule that I
think needs to be adjusted, revisited and revised that whoever

(16:17):
equipment it is and maintains that recording, owns the footage.
And that's why I've always owned my equipment. I understood
that from day one, just so it wouldn't be any
kind of negotiation going on or any kind of confusion.
Even if I hire some people that own production companies,
They'll come in and I'll have them use my equipment,
my stuff, because I just don't want to even get

(16:38):
into that gray area. So this footage is up in
the hands of Netflix. Netflix is a big corporation. I
want you guys to understand that Netflix is, that Netflix
is planning on tomorrow, and everybody that knows me knows
I have a lot of respect for fifty But we're
gonna dissect some of the business behind what I think
happened with Netflix and fifty Cent as it pertains to

(16:59):
this documentary. I believe Netflix found themselves in a very
interesting situation. They working on two documentaries, probably had money
tied up in both, and then all of a sudden,
Diddy bags out of doing the documentary. Diddy didn't get
the time Netflix probably even thought he was gonna get
So now all of this stuff, although it's still valuable.
It less, it's in value from Netflix perspective. Again, this

(17:21):
is a high level conversation. When I said this is
in value, I need you to understand it. They were
probably at the table at the start of this with
a Diddy documentary with footage from Diddy in his process,
going all through it, what happened during trial. They were
probably tapped in with him with an understanding saying that, Yo,
we're going to be involved with you in a way
where we're going to get the exclusive documentary about what happened,

(17:44):
how you felt and from your perspective. Those conversations break
down to now, we gotta do a Diddy documentary without
Diddy's involvement. We do have a camera crew that was
following them, they have a little bit of footage. Maybe
we can negotiate that, but we can't be viewed in
the open market. It is that we're exploring people in
that way, although sometimes they throw that label around on Netflix.

(18:07):
But we had a relationship with Diddy and so we
don't want to be viewed in that way. And so
what do we do. We hire a bad guy. The
bad guy name is fifty cent. I see a lot
of people acting like fifty is like green Lid all
amongst Netflix, and I want to push back on that.
Although fifty has built something monumental and done something that
rarely people are able to do coming out of entertainment,

(18:29):
we got a lot of respect for its hustle, Fifty
ain't really green Lid At Netflix. They use fifty to
hide behind him and use that footage and so no
one that's a quote unquote exec can be held accountable.
They'll just blame it on fifty. It's messy like that
because fifty was involved. One thing you got to understand
is I believe fifty to be someone who understands marketing

(18:51):
at the level that did. He understands and and so
as soon as this stuff is happening, when he comes out,
he's signaling to the companies. When he's says documentary coming soon.
Did he do it? That's really like a signal to
the companies that, Yo, I'm willing to work on this documentary.
So if y'all need someone from culture, powerful from culture
that'll speak on Diddy on the other side and what's

(19:14):
going on, and you know, I'm gonna do what I
want to do. Yo, I'm willing to be involved. He's
throwing his hat in the market, and so as it
pertains to this, I believe fifty was just utilized as
a tool for them to shield themselves from bad business.
And it's like, whatever y'all blame on this documentary, blame
it on fifty. Now where the accolades go to fifty

(19:36):
the same way to blame or go to fifty. See,
these are the tricks that you have to watch and
salute the Netflix. They do a lot of good business.
I know a lot of creators that make money with them,
So this isn't about them. I'm just speaking from the
industry standards standpoint what I'm viewing and with breaking down information,
and I don't feel as though it's divisive. I think
it's informative, and I have a duty to do that

(19:57):
on behalf of not only culture, but just business. We
live in a gray area at this point, and so
as things become more and more gray, I have to
make them black and white for my people. And so
we find our tribe and then we segregate ourselves and
live on the island where information is keen, money is needed,
and love is always currency. I think too many people

(20:17):
get lost in the sauce these days, and so I
try to remain humble. But when I see fifty do
stuff like this, right, I think fifty has built his
brand in a way where it's kind of bulletproof. No
one really says anything he lives. He lives a certain way.
People done in bad. See. That's the thing, right, And
that's why I can't really say nothing either, because I

(20:37):
get it right. Come up in the spot where they
do you bad, where they kind of try to discredit you,
where they shoot you up, where they don't let you in.
Because these old round here really behate us. They always
so scared somebody gonna take the light from them. They
don't want to make no cause and help nobody. They
don't want to point on no right direction. They so
busy word about the next man. I always tell dudes,

(20:58):
I ain't trying to be better than you. I'm trying
to be better than I was, a better version of
what I was. I'm trying to beat the old me.
I was doing hell of good fold this, so I'm
still trying to outdo what I've done for I ran
into y'all folk, you understand me, And so Fitty got
some of that energy, like it was hard to come
up was hard. You know, I still can't excuse certain things.

(21:19):
I wouldn't go that far, you know what I mean,
I probably wouldn't go that far, but I noticed he
it's certain things that he stayed away from on that
as well, and so maybe he got involved so he
can make sure certain things are not spoken to because
there's family involved as well. So I don't know. All
I'm saying is I feel as though that he was
used as a shield. And again, that's some behavior in

(21:39):
this documentary that we can't excuse. Right, there's a lot
of things that I'm not excusing. I'm speaking from a
business perspective, but I do want to be clear to
the audience there's things in this documentary that's just inexcusable behavior,
but just from a business perspective, let's kind of drill
it down and view some of the other angles and
see what we come up with. Also, in episode one,

(21:59):
he would it's very interesting in his in his pr
he was saying, man, you just talking to CNN, and
so that paranoia tells me that didd is someone watching
YouTube videos? Yeah? Nah, did is someone watching them? Same
YouTube videos that all y'all was watching through COVID that
people be watching that. I always tell for you don't

(22:21):
know who watching you. Man, Your shit may got six
hundred views. It may be in that it really is
some of them joints, you know what I mean. It
may be women in that it's really joints. It may
be a just seven hundred joints watching your shit. Right,
you gotta move with that kind of vibration. But the
vibe I was getting from Diddy in episode one speaking

(22:42):
to his lawyers is yo, I ain't really trusting what
y'all doing you on seeing then sound and funning y'all
tmz yo. That paranoia is birthed because Diddy is aware
that these YouTube videos and these low budget like poor
people started all of these narratives and uncovered a lot
of this shit cenn one looking at my sixth life,

(23:02):
This shit started at the ground level. So if anybody
can tell you that these little bit of YouTube videos
and people doing these narratives in these pockets, is Diddy
beack you. It's a lot of They can really testify
to all of those sector of YouTube that damned that
dry snitching and all that it's being utilized on a
real level. Also, something I found interesting out of that

(23:23):
footage that Diddy's team came out and said basically was stolen.
You know his team is playing pr games and saying, Yo,
we don't know what y'all are doing. This is stolen footage.
Netflix is already probably on top of that from a
legal perspective, they don't have anything to worry about. I'm
sure that Diddy hired a third party to come in
for maybe a day, because it looks like all of

(23:44):
the footage that they use over the four episodes was
really about maybe under five hours of footage, maybe one day,
half a day he had those people with him, or
maybe a four day. Feels like he had those people
with him. They did a great job of using b
roll and other footage to tie it all in and
make it stretch over four episodes. But another point I
was watching for was his demeanor, because when I'm watching

(24:09):
this Netflix documentary, he didn't seem like his head was
down and he was down and out. But if you
remember from that time I remember reporting on it, did
it was looking like lost in space just doing this.
He wasn't even talking. I was like, man, what going
on in did it? Just space? Stout? They were presenting

(24:29):
Diddy in the public like but when you look at
this footage, he still high vibration. He still felt like
he a worried going through it. He was getting phone
calls of people filing suit in real time, and he
was telling his lawyers get out there and say something,
or he was asking people to go on the record. Listen,
did he as a manipulator, Let's just say what it is.

(24:52):
But most people that run businesses, that's strategic and so
these individuals know how to put things together then put
people in positions. He were calling out for favors. I
need you to go on the record and letting the
folks know I ain't really like that, you know me.
And then he'll say, well, if it's not in your heart,
just don't do it. Well, you do not already put
it on my heart. See that's a little trick. You

(25:14):
do not already put it on my heart. Now now
you're saying if it ain't on my hard w whatn't
on my heart? Because if it was on my heart,
I would have been none done it. But because you
put it on my heart, and now you put me
in the right. If I love you, gone not on
the record and Shorty went out on the record and said, Yo, Diddy,
that's not the ditty I know. I don't know which

(25:34):
version of Diddy I would have been more comfortable seeing
the one that was spaced out, felt like he understood
the gravity, like, Yo, I'm in the twilight zone. These
folks trying to lock me up versus the confident one.
I think the confident one resonates more with me. But
if you've never been under attacking, you just see that
it can be took like, oh, he's naive, he doesn't

(25:55):
understand the gravity of the situation. And I wouldn't say
that's the case. I would say that he's just trying
to fight through it. And sometimes black men are getting
a coin and fight through it, and that Diddy's done
some nasty shit, but Diddy still did it. And so
he's a strategic mind. No matter where they put him.
They can put him in Fort Dix or Fort Nicks.
He's a strategic mind, and so he's gonna find a

(26:16):
way to be strategic. Now again, I just want to
reiterate that this documentary, one of the main characters is
a gentleman that says he co founded Puff Daddy's Bad
Boy Entertainment and he was told that YO, sign over
your rights. And when he explained the environment, he said, YO.
Diddy came in and he had a bat and he
told me sign it. I need to do this business

(26:38):
deal and you need to sign over twenty five percent.
That's what your that's what your stake is in the company.
You better sign over your twenty five percent. And he
made him do it under durest with a bat. And
the first thing that came to my mind is you're
gonna have to have more than a bat to make
me sign over twenty five percent. The only way you
could get a nigga to sign over twenty five five

(27:00):
percent with the badest high ladies and gentlemen. You got
to come right in and whack him. It's got bout
sign it right now. He got to be bleeding when
you put the contract up. But if you just come
in with a bat in your hand, holing twenty five percent,
you least got to break something. You got to hit
something in here, my nigga. I got to know you
a killer nigga with your bad hands, with that bad

(27:20):
because I don't believe it. So you're gonna have to
do something about this twenty five percent to make me
feel something, because I don't. Man, I'm not signing over
no twenty five percent cut. No nigga come in no
room with no bat in his hand. Man, I'm not
raised like that. Bro. I ain't gonna lie to you.
You're gonna have to whack on this soon you come in, see,
because this is what this is what you learned early

(27:42):
when when these dudes be doing these robbing things, they
know soon they come in, they got to shoot. They
got to hit somebody something, got to have it. Soon
they get on location. Soon they kicked the door, Lead
it down. Nigga, you know I used this motherfucker. Ain't
no toy gun. You gotta bat in your hand. I'm
supposed to think you got the veracity to beat a
nigga to death with a bat that owned twenty five

(28:04):
percent of your company, and you famous. I'm gonna just
go for that one. Man. You pushing the wrong one. Man, y'all,
nigga better come in here with an AK forty seven.
Shoot it soon you hit the door. But this gentleman
went ahead to explain how Diddy was a violent individual,
and when he said he was violent, he was explaining
a scenario that I never knew about because I'm not

(28:24):
necessarily ingratiated in all of Diddy's history. And he spoke
about how did it was in a scenario to where
some of his fame was built on a tragedy He
had over promoted a get together party and people actually
died or ap of those people in those families, but
people actually died at this event because he over promoted. Now,

(28:45):
I understand that there's capacity for a reason, there's weight
limits for a reason. I get it right. I understand
tragedy happens. This is a very tragedy situation. But the
gentleman telling us this, I still think we have to
view him with a side eye, no disrespect to him,
because his next statement took me back, and I want
to get your all opinion on this. His next statement,

(29:06):
he says his mom. Diddy's mom came to him and
she said that your son, I'm worried for you. You know,
you had this big tragedy happen. You done left college,
You're now in the music business. Do you really think
you did the right thing? I'm concerned. I really want
the best for you, and he said. Diddy went over
there and put his hands on his mom and smacked

(29:27):
the dog shit out of his mama. Now, I said,
now this, now they taking me too far. I don't
have no understanding for what did it undone, but now
they taking me too far. They just telling me did
it just walking up on his mom for being concerned
with him? Now, if you gonna tell a lie, and
I ain't even gonna call it a lie because I
don't know if it's the truth or not, but from

(29:49):
my perspective, if you're gonna say something like that, you
got at least create an environment where he was acting
out of rage or are y'all trying to position didd
It as someone that can go from hot to cold
like that? But to tell me that his mom came
to him concerned, he put his hands on and smacked
his mom about being concerned for him feels a little

(30:09):
bit much to me. I'm just saying it feels a
bit much to me. Episode two is when my mind said, oh,
they were working on two documentaries. Because episode two comes
in and I'm like, why are we talking about pocking big?
I thought we was talking about the reckoning, right, We're
gonna talk about his reco charge and the prostitution ring
and how many people was involved and the people covering up.

(30:32):
I'm thinking this is gonna be about his trial and
the charges that he had caught. Episode two were talking
about Tupac and Big and so they position did in
a way where all the beef was about him. Matter
of fact, Biggie even named his album Life After Death,
not on his own accord, but because of the situation

(30:53):
where Tupac happened and he had died and his Life
after Death. You understand me. They visit this scenario with
Diddy and Parc don't see things on each other terms,
and they never able to do business. But Park has
a relationship with Biggie. Again me understanding some of this.
I've been new a lot of this. I'm wondering, how
is this episode too in a Diddy documentary called Direconing.

(31:17):
Then it starts to dawn on me. Oh okay, they're
trying to pay the pattern of behavior and say that yo,
this was gonna come to an end one day, And
so the marketing promotion got me and made me thought
it was gonna be about his charges and some of
the sex ring and whatever that they alleged that he
had going on. But I think if I'm Netflix, you
get the most value. Instead of doing two standalone documentaries

(31:39):
about this Tupac murder, was Diddy involved and then it's
Diddy thing, you look better during the docuseries four episodes.
Mash them all together. Whatever footage we got, we got
this little bit of footage from the people with him,
Let's put this all together. You get the most value
rolling it out all at once like that. People are
gonna come over thinking this about this, get a little
bit of this that, and the third with the Tupac

(32:00):
and Biggie thing. It feels like that, Yo, the fists
may come back and try to get him on that
because trust me, they're not happy with the outcome of
what took place. As it pertains to the indictment that
they brought down on Sean Combs. They spent a lot
of money, They raided homes. They were looking to either
have him liquid, they to confiscate most of his fortune.
They came out with two prostitution charges, Man Act charges,

(32:24):
and they had to fight to get the dude to
serve five years. So this was not necessarily a win
from the federal perspective, But I do believe if they
continue to push this Tupac thing, it kind of feels
like people are trying to get him. Yo, man, look
into this Tupac thing. But it's been so long, man,
it just feels like the evidence and the people speaking

(32:45):
now just they've said so many different things, so many
different ways. I'm not sure how far you can get
with it now. Overall, it was a good documentary, you know.
I think they told the story how they wanted to
tell it. I'm always interested in like the editing and
the transitions and the bell and the voice selection, and like,
because I make content, I'm always saying I need to
do a document I need to start doing them right,

(33:07):
but I need the team to do them. But I
think it was a good documentary. I think the Kirk
guy was someone who had already had sued did it.
He had had access to what he knew could be
and then they took that access from him. And you know,
I just take whatever people like that say with the
grain in sout. And that's not to disrespect him. Think
he's a cool gentleman and I don't want to undermine

(33:29):
his contributions to hip hop as a whole. But at
the same time. I also want to second a notion
that Yo, it was not cool for Puff to try
to charge biggest family for the funeral. But that's that
label rap bullshit, that's that industry bullshit. You understand a
lot of this shit not genuine. And so you had
these niggas. I remember talking to rich Homie Kawn for

(33:49):
the Core, and I would always ask him like, did
anybody reach out? Did anybody offer the help? What did
it feel like? Right? You got a young legend come
about the gutta, we come from the South. What does
it feel like? That's why when I talk to Thud,
you go to jail, how does it feel? But Thug
was at a high point, so he still don't know.
But there's some niggas that will go into a bad

(34:11):
scenario and everything they've worked for, all of the people
that were screaming their name and shouting for him evaporade.
You know, when the road get tough, people will abandon you,
my nigga, And so you will have these industry niggas
that will be your homeboys and being business with them,
and nigga, they'll charge your family to put you the
rest and then go on to a screaming how much

(34:33):
they miss you and got songs about how much they
miss you. That's my best friend. Like they holding on
to your legacy and holding it up while you charging
the family for the funeral. I think that wasn't cool.
I can't stand by that because then the new conversation
become how much you fuck niggas think y'all co side work?
See that be the problem. A lot of these niggas
in his industry and doing business in the game, they

(34:55):
walk around like they co signed jaim Man. How much
y'all fuck niggas think they little co signing or worth?
The interesting thing about this game is you'll be the
last one to know your co sign ain't worth nothing.
And that's the problem. A lot of you niggas cost signs,
ain't worth the value y'all putting only pushing around like
y'all really pushing your I look around. Niggas ain't turned
nobody up. Niggas that stopped liking and repost it may

(35:19):
your reposts ain't never turned nobody up. Your co sign
ain't never done nothing for nobody. You ain't never push
nobody to become a million there. See, it's the illusion
cause and the confusion I know what's causing the confusion
you're getting this entertainment being. They teach you how to
dug it. They teach you how to act like it.
They teach you how to dance. So I'm saying, they

(35:40):
teach you how to look good in front of the camera.
They teach you how to make it seem like you
understand you putting pain where it ain't. But a lot
of y'all niggas coat signs ain't worth nothing. The people
I fuck with, I fuck with them genuinely, whether they
big dogs or ain't big dogs, it's a genuine relationship.
But see a lot of y'all go to chasing that
and Diddy you come up off his petty doing that.

(36:01):
I don't respect that, But I know Diddy bugged out.
When I seen Diddy run out of the whotel room
and do that stupid ass shit to Cassie, I knew
he was bugged out. He had a towel on with
socks on. The argument could not have been he got
out the shower because you had socks on, which tells

(36:22):
me that Diddy was walking around the whotel room argan
butt naked with socks. This is the kind of Nigga.
That why I'm trying to tell you. He was bugged
the fuck out man, and my heart goes out to
Cassie to go have to go through that. But at
the same time, this is a bugged out gentleman. He's
running down the hallway with a towel on in socks,

(36:45):
his body ain't wear that. He was standing in the
room with that woman arguing butt naked for you cannot
argue with your meat out. Shit gonna spoil. Yeah, nah,
put your meat in thefigerator. My nigga came up, Hey, hey,
you me that shit gonna spoil, man, You understand me.
But watching his demeanor in those episodes, it didn't feel

(37:08):
like he was broken. It did feel like he was
someone who had made his mind up that he had
a fight coming and he was gonna go down fighting.
Very different than what I seen in the media prior
to seeing his documentity. It felt like, looked like, and
it felt like from the viewing public's perspective that he
was just like in La Lailand and lost. In every

(37:29):
picture he was stressed out and somewhere looking at his
phone and screaming it didn't know. But all in all,
it was a great documentary. Netflix always has the best cameras,
the best editors. It looks well, it's in that very
dark setting, gloomy setting, right, They just they've created an
excellent vibe. But I understand that their business model says

(37:50):
that they're gonna be telling these kind of stories for
a long time and they don't necessarily need to participation
from the people that they tell the stories about. But
I think I think because they had a relationship with Diddy,
they needed to shield themselves from looking like, you know,
we did something that was kind of frowned upon in
the business, and so they use fifty. But I watched

(38:13):
the entire thing. You know, I heard some people say, yo,
looking at that documentary, he deserved more time. And I
wouldn't discredit or disagree with anyone's opinion as to what
they think he should have been held accountable for what happened.
What I think rides my eyebrows. What I think raises
my eyebrows is these are the same people that was

(38:33):
cool with did it and they was waving a Diddy flag.
And that's again to speak to the industry kind of
love this industry thing that they have going on. You
heard pain speak about Sometimes you hear me speak about it,
not because I participate in it, because I view it.
I'm an expert in human behavior, so I watch things
that I watch people, and I trust patterns. There's only

(38:53):
a select group of people that can break their pattern.
That's why it's easy to catch these dudes in the
same scenarios over over and over and over because they
don't break pattern. They drive home the same way, they
engage with women the same way. They like the same things.
They don't try anything different. They don't expand their palace,
and so they've always stuck in the loop where you

(39:14):
can grab them at any moment. They also spoke to
a poet, where did it try to be street? I
always tell y'all, it ain't what you do is when
you've done it. So if you do some gangster shit
after you got rich, that ain't no gangster shit. See,
y'all done read the wrong books, y'all done downloaded the
wrong Softwell. See, I'm from the era where we teach

(39:36):
the young niggas having money don't make you really be
it broke, don't make you a sucker. Don't let that
confuse you. So a lot of these niggas got money,
they don't mean much. They printed every day. How many
of these niggas got integrity, moral standards? How many of
these niggas stand for something, stand on their word, ain't

(39:56):
really into the pump faking? How many people? How many
of you know? That's why I want no nigga talking
street talk to me. I beat the streets. They stayed
them on talking street talk. Nigga. I beat the streets.
And when I say I beat the streets, don't take
that as me being arrogant. Take that as a black
man and say he broke the chains. You can't be

(40:18):
afraid to be a student, be new, be a newbie. Yeah,
my children call me a new when I jump on
the game and I'm running the salists in the match.
But you can't be afraid to be a newbie, right,
So I broke the change when it got new on them. See,
they want new shit, but they don't want to do
new things. I want to done new things to get

(40:40):
new shit again. We've been under sold the process. I'm
the one telling y'all, I'm standing at the top of
the mountain. Ain't no such thing as a get rich
quick scheme. Everything is a multi step process. You learn
to walk, then you learn to run. Why do you
want to run? If you can just walk? Where you
have to get their fast efficiencies? Key, You gotta optimize,

(41:03):
you understand. And so just because you get rich, don't
think you made it, because you ain't made it until
you can protect what you worked for. And then when
you look at what you worked for, the new question
is that enough to last me forever? And that's a
question that a lot of people can't answer. And so
the blanket that comes along with going to work every

(41:23):
day and the full one K and the retirement plan
allows some people to sleep nights at night, and it
scares other people the fact I work all my life
and get paid pennies to get paid even cheaper when
I You get the picture, And so I always push
a different message. You know, I'm talking from a different altitoe.

(41:45):
That's why it's called it up there, because I'm speaking
from way up there. I hear them and I understand
what they're saying. And no disrespect to nobody, but I'm
just speaking from up there, you know. To nil, I'm
speaking from the towers. Yeah, man, it's really up there.
You hear me? Man? So I want to thank each
and every person that stopped, then checked, then twists Up
there podcast. This is two this week. I know y'all

(42:08):
love me, but if you really love me, shad like
it A subscribe. Let your people know I was there,
bad witness to the game. It's up there podcast hitl like.
I see y'all on patron You know I see you
again soon. I love you. Shit Show
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Host

Looney

Looney

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