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February 27, 2026 14 mins

It doesn't have to be spring to do a cleanse.

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Speaker 1 (00:12):
I'm in the midst of a move. It's going to
be announced shortly. I have been relentless and been a
very good student because I can't know that something has
to happen without making it happen. It's my personality. It's OCD.
Would definitely be actually diagnosed. I probably should be severely
medicated for this. Control in OCD. My childhood contributes to

(00:35):
it because of never knowing where my stuff was and
constantly moving and having your childhood memories. That being said,
I am relentless about getting rid of things, but it
will attack you like an octopus even if you are relentless,
and most of you aren't. And in going through my home,
and I have multiple homes, so I'm blessed, but this
will you can relate to this on any financial level.

(00:57):
In going through my home, I am like, what the
appual fuck? It has to be something that has such
tremendous extraordinary meaning to you or you have worn it
in the last six months. And yes, it's a financial thing.
But a lot of your stuff you have, like me,
is cheap shit, and if you have too much, you
won't actually wear your belongings. When you have too much

(01:18):
in your closet, you go to the top thing, you
get overwhelmed and you wear nothing. So by having so
few things, it's so incredible. And then you can use
rental services, rental bags just have quality. I am fucking
savage about getting rid of I have no emotional attachment.
I am dispassionate. I am just going get rid of it,

(01:40):
dump it, get rid of it, donated, sell it, give
it like, get rid of it, dump it, donate it,
give it, sell it like, get it the fuck out
of here. And I just went through Easter and Valentine's
Day and all the shit that we keep, and all
these beads and these headbands and all this crap that
we should be very careful about when we're buying. Like,
I am terrified to buy anything. I don't want anything.
People around me are getting the craziest amount of stuff

(02:02):
because they're seeing what I'm emotionally going through. They're not
wanting all of it because it's like they don't want
to pilot in their basement and not to be morbid.
One day. It's gonna be your kid's problem. I'm not
giving my daughter that problem. I'm not doing that. I'm
not leaving her addicts and things like it's like if
it's her yearbook or the number one favorite book when
she was a kid, it's staying the rest of all

(02:23):
the dog costumes and the costumes that smell musty and
they're gross, and then we're gonna pay to dry clean them,
and it's more expensive than the book. Goodbye, good bye
the preserved wedding bouquet that was so expensive to preserve.
It's brown out in a fucking framed box. Get it out.
The gorgeous gingerbread boxes. They are slacked. They are beautiful.

(02:43):
Keeping my wedding dress because my daughter will want to
try it on. Great, But like I'm being a savage beast,
I don't want all of this stuff. And if it's
not in perfect condition or I don't actually wear it,
or it does not I have tremendous emotional meaning. Get
rid of it and all of the fifty bags that

(03:04):
I've sold, which is not relatable to most people because
it's Chanelle and Airmez. It's because I wanted it and
I wanted to feel it and I wanted to look
at it. But I don't really wear it that much,
so sell it. Then the money's working for me. What
am I doing just looking at it in a cabinet.
If I don't really wear it, it doesn't matter. If it's stunning.
Oh I'll give it to briand no, get the fuck out.

(03:25):
It'll be available. Because of the Internet, everything exists. Everything,
the weirdest vintage Gucci jackets that was sitting here, I'm like, no,
it's on the internet somewhere. And the one or two
things that I'm not gonna be able to replace. It's okay,
what's gonna happen. It has to have like real meaning
or like have a good theme to it, like my
beaded Fendy vintage back gap bags. Britnin loves them. They

(03:49):
are four of them. They're together, They're a nice little parcel.
They're down in Miami. She'll wear them one day. That's it.
But like also another thing we do. Let's say you
have another home. You'll send a lot of your shit
to there. Oh put it there, put it in the basemin,
put it in the attic. You will migrate your shit
to another place. And the buck stops here. It's not

(04:10):
going anywhere. I'm using it here or it's getting the
fuck out. I'm not dumping it. So another house of
mine becomes a dumpster. And so while I have more
homes than you, it's the concept don't let an area,
a garage, a basement, a storage closet become the migration
dumpster where you just think it's out of sight, but
it's over there, because you'll find pockets of shit everywhere

(04:31):
in the attic and the garage basement. I'm doing it
with linens. I want all of my linens and towels
to be perfect. Are they white? Do they look good? First?
Dump all the ones that look yellowing and gray or stained.
Get it the fuck out. Same thing with your t shirt,
same thing with your socks. Go one drawer at a time.
Don't get overwhelmed, but one section is a time. Or
all the hangars matching and nice and functional where they

(04:54):
shit and get rid of the shit first, but be relentless.
And then it's like I want only good white, I
want only good this. And then what's extra? What did
I buy too much of? That can go in another place.
Or you can say I'm doing a spring cleaning. All
my bath mats are not shit ratty. I'm gonna have
all nice bedding and bath mats. And instead of renovating

(05:14):
my house. That's the renovation I'm doing. It's a spring cleaning.
My bed is gonna look perfect, My towels are gonna
look perfect. My white t shirts don't have pit stains.
I have only good and I'm not buying anything else
until I go through those. These linens all got ratty.
I have them here for a year. The dogs were
on the bed the bedding peace out, and then we're
gonna refresh all the bedding at one time, like be strategic.

(05:35):
But you know, you move and you're like, oh, I
need six King sheet sets for a full bet like
and somehow you have extra sets somewhere, and some of
them are not the right color. Like you got the
get rid of it, posh market, Get it the fuck
out of there, give it away, give it to charity,
Do not hoard this shit. Yeah, I'm the savage Marie
Condo because I'm no disrespect to Marie Condo. But Marie

(05:58):
Condo's language was this, This is gonna change your life.
So listen to me, even down to your condiment shelf.
This is going to change your life. You are gonna
play this on repeat and you're gonna have a different life. Now.
It's not if it brings you joy. Keep it because
you can bullshit yourself into something that brings you joy.
Oh it's a cute flower, little thing. Okay, here's what

(06:19):
it is. A if you've questioned it, it's already gone.
If you've questioned it, it could be beautiful for me.
It was an Alah dress today to a Liah dresses like,
but they're a Liah. But it doesn't matter. I might
like something better for twenty dollars on Amazon than the
Aliah dresses. That Why have I questioned it? Why? Because
I put it on myself and it looks good on me.

(06:40):
It doesn't matter. A lot of things look good on me.
Sorry doesn't mean it's staying. Here's the sentence that's going
to change your life in every category, from your undersync
to your bathroom cabinet, to looking at your candles, to
looking at your makeup brushes, to looking at your dresses,
to the food and your fridge everything. Are you ready?
If you you don't love it, you don't like it?

(07:04):
That is it. Let that absorb every item you look
at everything in your life, from a garbage can in
your bathroom to a tissue box to anything to the
pens in your desk. If you don't love it, you
don't like it, get it the fuck out and be

(07:24):
on a spending stop. And do it with your kids too.
I get into savage, relentless fights with my daughter. She's like,
I need shorts for workout for lacrosse next year, whatever
the sport is. I'm like, really great, go through your
entire sock and underwear drawer right now. I will get
you new, beautiful underwear, underwear for everybody. But get rid
of everything in there that's dingy, that was through the

(07:47):
wash a bunch of times. Get it out. Only good
around here. And the less you have, the more you're
proud of your closet because it's quality versus quantity. You're
looking in there, you're like, why am I keeping a
stain to Oh, it's just down there. You don't need
a stand t shirt. You don't need something that itches
at all just because it's expensive. You fucked up about
a very expensive prod a little cardigan. It was adorable.

(08:08):
It's the itchiest fucking thing I ever put in my body.
Good Bye shoes. You get a little bit of a blister,
but they're cute. I spent so much money. Tough shit,
You did it? Get it out? Only good, only fits,
only feels good. You love it? That's it. You're welcome.

(08:36):
The Luck's goods revolution is something I started to discuss
a while back because I wasn't allowed into Chanelle. It
was hundreds of millions of views. It wasn't about me
not being allowed into Chanell, woe is me. It was
about for me the fact that every woman in America
aspires to Chanel, and most people can't afford the twelve
thousand dollars bags that cost seventy five dollars to make.

(08:58):
Most people just want to get the glass to feel
like they're part of the overall experience. Now, Shenell has
to keep the doors open and have that gorgeous store,
and they are the originators of this amazing design and craftsmanship.
But that horse has left the barn because it's no
longer the same craftsmanship. And it's come to people's attention
that there's a possibility that a lot of the Chanelle

(09:20):
hardware and ingredients or components are made in China, but
then they get the finishing touches in France and Italy,
And I even say, who cares if it's finished in
France and Italy. There's not a guy named Geppetto doing
it by hand, so all of it's being mass produced.
And the reason a chanelle gets called out more than
like a coach or like a Duni and burkeer Michael
Kors is because of the extreme price gouging. And during

(09:44):
the pandemic, this stuff was scarce. Lucks Goods and jewelry
and Van Cleef and bags and watches and cars was scarce.
So there was like an allure where there became lines
outside and it became I finally got my hands on
or I can't get my hands on, and Arimez and
sh Now and these brands became these like coveted behind
the veil, behind the curtain is oz. There items that

(10:07):
were desired, but now in the global marketplace of actual
Wall Street business and the stock all Lucks Goods are
down because the veil has been lifted. And the Walmart
burkin was another thing that tipped the scales. And my
taking inexpensive bags and putting product triangles on them and
showing people that a twenty dollars bag that you now

(10:27):
want because I glued a Prada triangle to it which
costs three cents or a prod at triangle to a
tank top which costs two dollars. Now you're realizing, wait,
why have I wanted to buy the one hundred and
sixty dollars tank top. There's no majestic formula. The majestic
formula is to give praise and credit to the originator designer,

(10:48):
not unlike Charlotte Tillbury or anybody who started at the
beauty blender or any concept. But now China, because of
the tariffs, has lifted the veil and all over TikTok
people are seeing exactly where things are being made. And
there are some private label factories that possibly make the

(11:08):
components of Chanelle, Louisitan, et cetera. This has not been proven,
I don't know, but that also make the counterfeit stuff.
I can't imagine that Chanell or Airmez wouldn't have exclusive
factories that are only allowed to make their stuff. But
these craftsmen can work on the side. Some of the
materials are coming from the same places. This is a
conversation in Laura Piano where people will be like, wait,

(11:30):
it's Laura Piano cashmir, it's Laura Piano fabric, so it's
not made at the mandated Laura Piano factory. But I
don't know what that exactly means. When Laura Piano is
sourcing cashmere and fabric, so so is frete So Chanelle
and Aermez and Louisitan and all of this product there.

(11:50):
It's made from nylon. The design is what should be proprietary.
The design came from the originator, the designer of the
Laura Pian. But now the problem is these factories in
China have said this is where this is made. This
is where that's made. This is where the skincare is made.
This is where tide pods are made. You can get
them for five cents instead of five dollars for a

(12:12):
bunch like this is insane. It's the wild West. And
all I'm telling you is what I told you years ago.
The lux revolution is here and we will never luxury
goods will never be the same as what we knew
for the first time. Air Mez is higher than LVMH
in performance in the global stock market. The stock has

(12:35):
a higher value even air Mez with Chanel, with LVY
with product. Most people are dummies that are talking about
the shit on social media. They're not talking about the
actual Real Business, Harvard Wall Street Journal, Global Stock Exchange Facts,
which is to say that two things are going out
at the same time. The checkers of it contribute to

(12:57):
the chess. The checkers is that Asian people and factories
are showing us where everything's made, taking the veil away.
It's the Megan markele she left the Royal Palace and
we all were like, wait, it's just Megan Markell. She's
just a girl married to a boy asking him to
love her. We don't care about their royalty anymore because
it doesn't exist. So she's a famous person making jam congrats,

(13:20):
you're welcome, But there's no allure to it because once
she left Buckingham Palace or Kensington Palace, it was over.
Kate and Williams still have that because they're behind the gates.
So the gates have now been opened and lucks Goods
and there is no Royal air mes er Chanel. It's
now hardware and leather and chain and anybody's making it.

(13:40):
And is it wrong because they originated it, yes, they
designed it. Yes, is it right because there is no craftsmanship,
there are no craftsmen. Those craftsmen make shit for Counterfeit
also that's why the fakes are exact. So you decide.
But if you go into the store, which I will
never do again, you will be hard pressed to find
me inside. I haven't been in a Chanelle, a Mez LVMH.

(14:03):
I had an Air Mez sales associate. He's sent me
fifty things in the last year. I have not purchased one.
I have not walked into that store. I've been purging
lux goods, Van Cleef, Chanelle All. I'm keeping some, but
I've been purging it like it's a fucking apocalypse. It's
a lux goods apocalypse.
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Bethenny Frankel

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