Market Says? ... Coming Soon!

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:02):
Taia Marcus Collins, author for the Culture and marketing professor
at the Raw School of Business, University of Michigan, And.

Speaker 2 (00:09):
I'm Gail Troberman, former CEO, CMO and serious fan of
great marketing.

Speaker 1 (00:14):
We're the host of market Says, the podcast that flips
culture on his head, a show.

Speaker 2 (00:19):
We created because we believe too many big ideas from
big brands with big budgets that make their way onto
our small screens and crowded feeds.

Speaker 3 (00:29):
Jess aren't landing.

Speaker 2 (00:31):
Clearly, there's something off, something about the market that our
marketing is missing. So we're going back to school to
get school and here from the most coveted target that
grace is just about every brief there is ah the
youth consumer, the gen zs, the gen alphas, or maybe
we just call.

Speaker 3 (00:50):
Them young people. Yeah, young people. We're talking about young people.

Speaker 1 (00:55):
And I'm bringing some of the best and brightest students
on campus to shine.

Speaker 3 (00:59):
A light on what's really resonating with them.

Speaker 2 (01:01):
We're handing the mic over, We're flipping the conversation from
the boardroom to the classroom. We'll ask the students what's relevant,
what's interesting, and what's making it into the group chat
and what's not.

Speaker 1 (01:13):
Each week, we'll give an assignment to a group of
students and they'll report back after taking a temperature check
within their campus cohort.

Speaker 2 (01:20):
It's our own little market research exploration to help us
get a sense of what the youth market really says
when no one's listening.

Speaker 4 (01:28):
I came across a constant trend from talking to all
my friends, and the reality is that we don't like
making decisions.

Speaker 3 (01:36):
We'll learn where brands are getting it right.

Speaker 1 (01:38):
What I have done that exactly the same way they did, No,
but it worked for them.

Speaker 3 (01:44):
That line did extremely well.

Speaker 2 (01:46):
We'll share what the industry's talking about, and they'll share
what they're talking about if they care or don't.

Speaker 3 (01:53):
Does it pass or fail? Is it in or is
it out?

Speaker 2 (01:57):
Join us as we explore what the market.

Speaker 1 (01:59):
Says, because if you're not in the conversation, then you're
really not in the game. So it's time to get
involved and listen to market says. Market Says is a
bubblo media. iHeart podcast production and it's coming soon on
the Ihart app or wherever you get your podcasts.