Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing, business and creativity. New episodes start March 19th.
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Episode Transcript
Hi.
Speaker 2 (00:01):
I'm Bob Pittman, Chairman and CEO of iHeartMedia, and I'm
kicking off a brand new season of my podcast, Mathemagic,
Stories from the Frontiers of Marketing. Mathemagic takes you behind
the scenes of the biggest businesses in industries while sharing
insights from the smartest minds in marketing. I'm talking to
leaders from the entertainment industry, to finance and everywhere in between.
(00:22):
Coming up the seasonal Mathemagic, Liquid Depth CEO Mike Cesario
shares how the right mix of marketing magic turned the
water industry on its head.
Speaker 3 (00:31):
People think that creative ideas are like these light bulb
moments that happen when you're in the shower, where it's
really like a stone sculpture. You're constantly just chipping away
and refining to eventually get to that.
Speaker 4 (00:43):
Perfect final appeal.
Speaker 2 (00:44):
The CEO behind Grand Theft, Auto and Take to Interactive
Straus Zelnik talks about how he balances creativity and risk.
Speaker 4 (00:52):
If you're unable to take meaningful creative risk and therefore
run the risk of its making horrible creative mistakes, then
you can can't play in this business.
Speaker 2 (01:01):
And our own chief business officer Lisa Coffee reveals what
it really means to be guaranteed human.
Speaker 1 (01:07):
Here at iHeart, making consumers see the value of the
human voice and to have that guaranteed human promise behind
it really makes it rise to the top.
Speaker 2 (01:18):
Plus Sesame Street CEO, Sherry Weston, Charlatanne the God, and
many more, hear how math and magic, data analytics, and
that creative spark come together to propel businesses even further
into the future. Listen to a brand new season of
math and magic stories from the frontiers of marketing starting
March nineteenth, the iHeartRadio app, Apple Podcast, or wherever you
(01:40):
get your podcast
Host
Bob Pittman
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