Claire is the CEO and Founder of Fashion Bomb Daily, a direct-to-consumer fashion company that leverages content and community to power a multicultural shopping experience. Her pioneering work ushered in a new wave of digital journalism and e-commerce that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brand from the culture.
Beyond developing and directing content for FashionBomb Daily and its affiliate sites, Sulmers has done extensive style writing for other platforms, including Vogue Italia, Vogue Paris, and ESSENCE Magazine.
In 15 years, she has accumulated over 2 million followers, written a book “The Bomb Life”, and now Leads a Team of 20 for Fashion Bomb Daily's media, e-commerce, marketing, and event platforms.
Claire sits in to tell us how blogging got her foot into the fashion industry and helped launch her business.
She shares how to turn your creative passions into a career. Claire shares How she uses her platform to uplift and gives black and brown designers awareness. Also, the importance of serving the community you are trying to build.
if you ever wanted to discover different ways to monetize your blog, this episode is for you
Guest IG: @clairesulmers
Business IG : @fashionbombdaily
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.