Melissa Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks and State Farm Arena. She oversees the day-to-day marketing of the team brands, including marketing strategy, marketing operations, social media, promotions, and Hawks Studios.
In this episode, Melissa talks about her first job in the NBA, the brands she helped rebrand, and how her creativity has been her driving force to success.
Guest IG: @melissamproctor
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