Episode Transcript
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Speaker 1 (00:00):
Welcome to the Murphy Salmon Choti after the show podcast.
This is where we hang out after the show.
Speaker 2 (00:08):
Really hard to figure out.
Speaker 3 (00:09):
Okay, So one of the stories that we dropped in
three Things to Know Today, and it killed me to
only go thirty seconds on it.
Speaker 2 (00:15):
So I wanted to talk a little bit more about.
Speaker 3 (00:17):
The CEO of Cracker Barrel after three years stepping down.
Speaker 2 (00:22):
Her name is Julie Mossino.
Speaker 3 (00:24):
She's the one who brought in all the changes and
brought in all the havoc.
Speaker 1 (00:30):
Yeah, because it's sitting rid of uncle herschel and the
simplified sign and the yeah, you know, clean out the cobwebs.
Speaker 3 (00:37):
You know, she wanted to change their image. She felt
like they needed to be brought more modern into today.
And so she and the reason I wanted to talk
about it more is that she's been there for three years.
She has dealt with backlash like you could not believe,
Like you talk about not want to leave your house.
You know, she made all these decisions and you know
the world responded, the customers respond and therefore I guess
(01:01):
Wall Street responded to So it was kind of like, okay, well,
we're not going to make these weeks. We're not going
to change the dining room. We're not going to change
the menu. You know, she was changing the logo, which
that was that hurt me too a little bit.
Speaker 1 (01:12):
The logo was like, what, well, I lost its personality, you.
Speaker 2 (01:15):
Know, literally, it lost uncle. That is uncle herschel the thing.
Speaker 1 (01:21):
To me, that's just paradoxical about it. And I know
it's really easy to judge anything from the outside. Okay.
CEO's are under a lot of pressure because their job
is to turn around when companies don't make money, right,
Because companies don't make money, they don't stay in business,
and so she already had a task in front of her.
But I did always find it odd that, you know,
the concept the brand is old country store, and so
(01:45):
the theming is all about things being old in that feel,
and so that of course is what the client tell
although those of us who love Cracker Barrel are going
for it's part of it. It's not just great breakfast,
it's it's that environment.
Speaker 2 (01:58):
You know, it's a miss, it's a charm.
Speaker 3 (02:00):
There's going to be a documentary about it, I guarantee.
But I brought it up because we mentioned it and
she's being replaced by someone who has a lot of experience.
A former CEO of Outback Steakhouse and the Bloomin Brands
who was there for like decades, who's going to come in.
There's a lot of restaurant and retail experience. She's going
to do the slow step down things. She'll be there
(02:21):
like through September October, you know, handing things off.
Speaker 4 (02:25):
But she voluntarily stepped down.
Speaker 2 (02:27):
I don't know that.
Speaker 3 (02:28):
I don't know that, but I just want to talk
about it because I didn't want to do the story
so quickly to where it's like, Yay, she's out, you know,
even though I want uncle herschel and I want the
old stuff on the walls.
Speaker 2 (02:42):
That's what CEOs do.
Speaker 3 (02:44):
Murphy's got his take on what CEOs do, and you're right,
that's what they're charged with.
Speaker 2 (02:47):
That's the big job. Heavy lies the crown.
Speaker 3 (02:50):
But everybody, anytime you go through any sort of management change,
there are changes to change.
Speaker 2 (02:59):
Nobody keeps it.
Speaker 3 (03:00):
When leadership changes, your policies are going to change. Somebody
wants to implement their ways of doing things. If a
teacher comes a new teacher comes into a classroom, something's
going to change. A new principle comes into a school.
That's what you do. You bring in your ideas.
Speaker 2 (03:15):
So it was a misfire she made. You know, you're right,
the old country store is what it is.
Speaker 1 (03:20):
Well, and the biggest pressure for any you know, ceo.
And we're not going to make this financial update, but
you know, Cracker Barrel is a publicly held company, and
so when you when when you've got a stock and
all that kind of stuff, you've got a board that
you've got to keep happy. I mean, the CEO may
be driving things, but the board makes the decisions of
who's hired and who's going to be that CEO and
how things are going to be and so forth. So
(03:41):
I mean, I'm sure there's a lot of pressure on
any CEO because of that. Yeah, even if she made
some of the you know, the wrong choices for the
right reasons.
Speaker 3 (03:52):
What's funny is that her actual flex is that she
can take something that does need to be brought into
the modern day, and we know she can do that. Yeah,
something that does need to be modernized is where she
needs to go.
Speaker 2 (04:05):
Because she's a rebrander.
Speaker 1 (04:07):
Yeah, sure she wasn't paralyzed by decisions because I mean,
that's the mark of somebody who's a good CEO too.
You got to take her action at some point. You
can't sit around waiting, you know, for the perfect moment
to advance something exactly.
Speaker 2 (04:18):
You have to be brave.
Speaker 4 (04:19):
Yeah, yeah, you have to anyway from the outback guy.
And if he's playing on any.
Speaker 2 (04:23):
Changes, what do you think? No, I don't.
Speaker 4 (04:25):
I don't bloom Uncle Herschel's blooming onion.
Speaker 2 (04:28):
I don't know if that's the best he could do.
I don't know about that.
Speaker 3 (04:31):
But I will say this one of the cool things
anytime we talk about cracker barrel. I don't know if
it's a story that you guys know. You know most
of my stories. We've been together a long time.
Speaker 4 (04:42):
But you have a cracker barrel story.
Speaker 2 (04:44):
Of course I have a cracker barrel story.
Speaker 1 (04:46):
A lot of we have every Christmas, you know.
Speaker 3 (04:51):
Yeah, we take our girls and we buy, we eat
and we have a good time.
Speaker 1 (04:54):
Well not only that, you know, many of our fine
outdoor Christmas ornaments from the cract to.
Speaker 2 (05:00):
Buy their discount of christmastuff, you.
Speaker 1 (05:02):
Know that little sweet deer. Although I have to tell
you that after five years the paint fades on.
Speaker 3 (05:06):
I know, But no My actual Crocker Brorell story doesn't
involve you, Murphy.
Speaker 2 (05:10):
You weren't there yet.
Speaker 3 (05:11):
This is when I was a kid and the first
time we as a family ever discovered it. We didn't know,
we didn't know what it was. We were on a
family road trip in the car, my dad, mom, me
and my brother who were driving a very long distance,
and we come upon it and we had never heard
of it, and we pull in to get some food
and my dad falls in love with the place and
(05:34):
I did too, kind of because it was one of
those oh wow, is that a real I remember that
that's a real old broom up.
Speaker 2 (05:41):
On the wall or whatever is that aboard?
Speaker 1 (05:45):
Right?
Speaker 4 (05:45):
We just check.
Speaker 1 (05:48):
They do have a lot of sickles and hatchets.
Speaker 3 (05:51):
Conversations about this being real and what's that while eating
what biscuits? What you bring biscuits to the table first
a compliment?
Speaker 4 (06:00):
It was like, I don't forget the golf tea game.
Speaker 1 (06:05):
They brought that back too, didn't she try to get
rid of that? And they brought that.
Speaker 2 (06:09):
I don't know about that. I didn't know about that.
Speaker 3 (06:11):
But also I want to say the candy and the
and the gift shop, so at every point. Anytime something
is impromptu, you know how I feel about that, it's
already good. It's like, oh wow, this is cool. We've
never been here before. But there were so much there
were so many oh wow moments. Here's some biscuits. Look
at this on the wall, everybody, you know, it felt
(06:32):
so very they.
Speaker 1 (06:33):
You this special. The pancake syrup is heated.
Speaker 4 (06:36):
Yeah.
Speaker 2 (06:36):
Correct.
Speaker 3 (06:37):
So even though and we didn't know, it wasn't the
only one. Like we were like, this is this awesome place.
Speaker 2 (06:43):
Where are we?
Speaker 3 (06:43):
Oh we're in the middle of nowhere. Dang it, We're
never going to get this again. So I think my
dad the next time he saw one, it was like,
we're not even hungry, We're going again.
Speaker 1 (06:52):
No matter what.
Speaker 3 (06:53):
Like it was just it became that was the trip
that we discovered Cracker Barrel on and so on the
way home, of course we aid at Cracker Barrel again.
Speaker 2 (07:01):
Yeah, and maybe again.
Speaker 4 (07:03):
We had a yeah, pretty much a very the same experience.
My dad knew about it. It was a trip where
a family trip to the Smokies. Yeah, and my dad
knew about it. It's one of those you know, I
want to look for this place and find this place
great and it was the same thing he knew about
it that brought us in and it was just.
Speaker 1 (07:20):
Like, oh my god.
Speaker 3 (07:22):
Yeah, it is a full on experience. It is a
full on experience. And it was then you can never
top the fact that the first time you ever experienced it,
you know, it was like wow, and my dad really
thought it was the only one.
Speaker 1 (07:36):
So is it kind of odd ironic and maybe ironic's
not the right word that, you know, when I interviewed
Jody for the first time, but meaning not on the radio,
but you know, for a job at that time.
Speaker 2 (07:49):
You know, we met at Crackerberry.
Speaker 1 (07:51):
It was the first time I've ever met you. And
we met at Cracker Barrel.
Speaker 2 (07:53):
Why did we meet? Why did I not come to
the station?
Speaker 1 (07:57):
It was kind of an embarrassing place to be, Okay,
I was joking.
Speaker 2 (08:03):
Joking the table at Cracker Barrel.
Speaker 1 (08:07):
It was like the midpoint. The station was kind of
far away from where we were, you know, and and
so you know, I mean it's it was farther out
in the country than Cracker Barre.
Speaker 3 (08:19):
Yeah, the first time Murphy and I ever got across
from each other, I had a conversation.
Speaker 2 (08:22):
It was at a Cracker barrel.
Speaker 1 (08:23):
Yeah it was.
Speaker 2 (08:24):
That's funny, and that's so funny.
Speaker 1 (08:26):
You know, I mean I thought that was a good
just kind of a good Uh what's the word I'm
looking for, you know, just a.
Speaker 2 (08:32):
Easy place to send.
Speaker 1 (08:33):
An easy place to set, a neutral place. That's what
I'm thinking. Neutral.
Speaker 2 (08:36):
Neutral.
Speaker 3 (08:37):
Yeah, yeah, anyway, you have any new memories with it,
because we have lots of mind, our kids, our girls
love to go with us my.
Speaker 4 (08:44):
New memories of it or whenever yell go I get
pictures from.
Speaker 2 (08:48):
Murphy, Oh what do you send him pictures.
Speaker 4 (08:51):
Of the well, the stuff in the gift shop.
Speaker 1 (08:52):
Yeah, well, I mean you don't really see where else
are you going to find a Jim Nabors album. A
guy played Gomer Pile. I know that some bud at
some age somewhere in Joyce his voice, not making fun
of him. It's just that's like, you know, you don't
expect that to pop up right exactly. You're not gonna
You're not gonna find that just everywhere, you know usually
(09:13):
you know, I mean you can find Dolly Parton things,
but there you can actually find Dolly Parton and Porter
Wagner together. Yeah, that doesn't happen everywhere. Right, I don't
even know that you can find Porter Wagner stuff at Dollywood.
Speaker 3 (09:25):
I used to love to go in there to the
gift shop when I had something to buy from my
grandfather for Papa, because he liked all the old candy.
Speaker 1 (09:34):
You know, honestly, that's one of my favorite parts of it,
because you know that.
Speaker 2 (09:38):
It's like, you don't find this everywhere, let's buy it.
Speaker 1 (09:41):
You don't see mellow cups everywhere, things like that.
Speaker 4 (09:43):
Yeah, I do wish their candy section was bigger.
Speaker 3 (09:46):
Oh yeah, and Papaul, Actually we took Papa there. Remember
that after we did a full podcast with Paul Paul
three years before he passed. He came into the studio
and sat with us and told us life story, growing up,
becoming a minister, all of that.
Speaker 2 (10:04):
And then on the.
Speaker 3 (10:05):
Way home he insisted to take us to Cracker Barrel
and he paid.
Speaker 2 (10:09):
Remember that you took a picture of me and Papa.
Speaker 1 (10:12):
That's right. He did pain. Yet he would not like
he was sitting on he was sitting in the rocking chairs.
Speaker 2 (10:18):
You would not have liked the changes.
Speaker 1 (10:19):
You know what, No, he wouldn't have because if you
had taken a silhouette photo of your papa. He's uncle
herschel Ah, you know what I mean. He is kind
of so Yeah, it was just kind of place, certainly
was I think he grew up with that kind of
equipment and on the walls and he used those.
Speaker 4 (10:34):
Things and Jim Nabors album.
Speaker 3 (10:36):
Yeah. I just wanted to wrap this by saying, you know,
shout out to Julie Messino for her bravery in changing
a brand for a brand that needs an upgrade.
Speaker 2 (10:48):
She's your woman, She's just not the CEO of Cracker Barreling. Yeah,
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