Execution Edge: Kim Perell on Risk, Resilience & the 70% Rule - Possible NOW

Serial entrepreneur and investor Kim Perell has founded and exited nine companies but her story didn’t begin with certainty. It began with a layoff at 23 during the collapse of the dot-com bubble.

In this candid conversation, Christian and Kim unpack what truly separates dreamers from builders. From embracing rejection as a numbers game to applying the “70% rule” in moments of uncertainty, Kim shares why execution is a skill, not a personality trait, and why waiting for perfect readiness may be the biggest risk of all.

They also explore mentorship, pivoting in fast-moving markets, and what Kim looks for when investing in founders today. For anyone standing on the edge of an idea, this episode is a masterclass in momentum.

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