Women’s Sports is Serious Business: Laura Correnti on Building Deep Blue - Possible NOW

Women’s sports isn’t charity—it’s a growth market hiding in plain sight. Laura Correnti, founder and CEO of Deep Blue Sports & Entertainment, has built her career spotting the white space and turning it into business. She and Christian dig into the myths holding advertisers back, how athletes are seizing the white space with their own media platforms, and why the next billion-dollar sports opportunity will be led by women.

See omnystudio.com/listener for privacy information.