#686 - Blacc Sam & Bino Rideaux Talk Nipsey’s Legacy, New Album, Documentary & Unreleased Music

https://youtu.be/T90xFinDU_k

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Episode Transcript

Speaker 1 (00:00):
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(00:43):
into the interview, yo, Boutlet CAV show. We got a
special guests multiple of course, my brother who is returning
for the thirty eighth time being Overdeaux and Black Sam
in the building. Appreciate y'all pulling up man, thanks for
having us. Yeah, of course it's a big week this

(01:05):
week Novo Thursday night celebrating the release of Prolific. I
was I was lucky enough to hear the album. By
the way, album is great. I want to talk to you, Beno, because, like,
I know how artists can get when it comes to
like older music, and you and Nip recorded this album together.

(01:28):
Was it like, because like, did you get demo itis
or did you kind of have like like any sort
of like Yo, I don't kind of sound like that anymore. Man,
I'm better now, Like you know what I'm saying, Like,
was it did you go through that process with any
of this music?

Speaker 2 (01:43):
It's it's I feel like I feel like the music
is timeless.

Speaker 1 (01:47):
Honestly, Yes, I was telling you because you were like, man,
it's old. I was like, bro, it don't sound like
it sounds.

Speaker 2 (01:51):
I'm just point it out, you know what I'm saying.

Speaker 3 (01:54):
It was like us just had us on some advanced
timing way back then.

Speaker 2 (01:58):
Yeah, it was elevated. Is time this music? For sure?

Speaker 1 (02:02):
For you? This is like an era where you're relatively
unknown in LA right, Like this is before Boso, this
is before death.

Speaker 2 (02:09):
Jam, Yeah, before all that shit.

Speaker 1 (02:12):
Like do you have like nostalgic feeling listening to some
of the ship like thinking about like dang, like this
was before, like Nip believed in you really before everybody else.

Speaker 2 (02:20):
For real, Yeah, listening back.

Speaker 3 (02:22):
You know what I'm saying, It's easy, easier for me
to listen as a listener, you know what I'm saying,
opposed to like critiquing myself tough, you know. So it's like,
I don't know, like I said, it was kind of
ahead of the curve back then, like just the whole
approach to the music. So I kind of hear it
and I respect it more rather than when I just
did it.

Speaker 1 (02:41):
For right, right, Sam, I want to know, man, you've
been so careful about how Nip's legacy is used and
more importantly, you know, fans have been asking what's up
with new Nipsey music. I know there's been a lot
of unreleased music. This guy was a studio rat, so
there's you know, I'm sure there's hard drives of stuff.

(03:04):
What made right now the timing to finally let this
stuff go?

Speaker 4 (03:11):
I think a lot of people ask, and it's always
number one for me. It was hard for me to
just even listen to music. Yeah, from from Bromn and
let alone to even think about putting music out for
two things like I you know, I would never be

(03:33):
in the family and the team would never be somebody's
just opportunistic trying to just drop something for for financial gain.
And from the outside, it was a lot of like
people who don't have the same responsibility as us that
just was speaking from what they thought was right, like, oh,
it's the perfect time you gotta go now this is
And so that's when it we all kind of stepped

(03:55):
back and I was like, Man, get those people away
from us. We don't even want to think about that.
And then as time passed and I felt it a
little easier to listen to the music. At least it
was always me listening to this project and knowing that
this has to come out. Even for Beino, this has

(04:15):
to come out. You know, this is something that he
did with Hustle and he deserves for it to be out.
And then I know how important this project was to Bro.
I remember he gave it to me to listen to
and was he was proud of it, and I'm like, Bro,
this is dope as fuck.

Speaker 2 (04:29):
Bro.

Speaker 4 (04:30):
So it was slated to come after Victory Lap and
just hit everybody was talking to the team hit Beino,
hit Tay, and then was like, man, how you guys feel.
They from the jump they were like, Bro, there's no pressure, bro,
whenever you know, we here, whenever you're ready to put
this out. And so they've been patiently waiting, man, just
being super solid. And I just hit them like how

(04:50):
you guys feel? And they're like, man, let's man, let's
do it. So we all got together, same production team
and just been listening to the music and we like,
man's put this shit out, man, And and I feel
it's perfect time. And like you said, man, the music
is timeless, sound like right now, it's elevated. It's hustled
and being no at at A at the finance together

(05:11):
to produce something that I feel they couldn't have done
alone because it's both of them fifty fifty together. Yeah,
putress out, man, and I feel positive about it, happy
about it, and not to belong with it.

Speaker 2 (05:25):
Man.

Speaker 4 (05:25):
One thing I wanna stress to everybody for me, I
know how important hustle music was and how important his
art form was to him. And he's like meticulous. He
wants to make sure that the sequence is right, the the, the,
the the the each song goes with the project just
not just like picking Lucy's and putting 'em together. And

(05:48):
we would never I would never be a part of
any of that. So this is something he did and
I I we don't have any more of these, like
this is important to me and to whoever buys it
and j even listen to this. This is one of
them things where he was mad scientists along with be
know and like very critical and it's a masterpiece and

(06:08):
I just you know, I'm just happy that it can
come out in the world, will be able to It
ain't about sales, It's not about It's just about, man,
this is a body of work. This is really a
prolific piece of art form and I'm happy that is
here and people are going to be able to, you know,
listen to it.

Speaker 1 (06:24):
Also, like if you think back, let me move your
micro lover coursures if you kind of think back, like
you said, it's supposed to come after Victory Lap, Like
what a great contrast, you know what I mean, like
to victory Lap. You know, yes, sir, you said, like
there were because I feel like we see it happen
when someone passes away sometimes man, it'll be like nine

(06:45):
months later whatever major label they were with. Well, like
you got an album with a bunch of features and
you know, it's never cohesive. It doesn't never feel like
well like what that artist actually wanted this music to
come out the way it was. So I think that's
why this is important. If it's like Nipsey wanted this
album out like it wasn't like is that for you?

(07:06):
Was that like a wake up call where you had,
like you said, you had to kind of cut people
out who were a little bit too eager and and
had dollar signs in their eyes when it came to
unrelease Nipsy music.

Speaker 4 (07:17):
Yeah, it wasn't as much as cut people out. It
was just put them in their place as far as understanding.
Like I tell people all the time, Man, that's cool
for you to think, but that is unacceptable for us
to think. That's cool for you to do, that's unacceptable
for us to do as the family. As this is
my brother, you know, his friends and people that were close,

(07:38):
So I'm not even mad at him, but y'all can't
run this And thank god, hustle business affairs were like
where they need to be. Ye, So you know, he's
doing joint ventures. He has control of what he does creatively,
and so and you know, thank God man, you know,
Broke put everybody in in a situation financially to where

(07:59):
everything yourself sufficient, clothing and just even the Marathon brand.
And so, you know, because sometimes you know, people that
have children and family and kids, they don't have the
opportunity to kind of just make it about art, so
they have to put it out and sometimes the label,
you know, is looking out for the family and doing
something to keep hopefully keep some money coming in. But

(08:21):
not to be all over the place. We everything was,
you know, thank God in place taking care of and
you know, Hustle got the kids super super right, you know,
real estate, they got things in their name, they got
trust set up, and you know, we're in a position
to just be able to make sure we take this
music and approach it the right way and really try

(08:47):
to do it the way Hustle would have did it,
and for not to be all over the place. For
Hustle the music. And he would always tell me this
and tell us the music was so important. It wasn't
about money. He would say, Man, we're gonna get the money. Man,
My shit gotta be inspirational to people.

Speaker 1 (09:00):
Can forget how long we were waiting for Victory Lap.

Speaker 4 (09:02):
No facts, facts like Victory.

Speaker 1 (09:04):
Lap was a drawn out process to get it, yep,
Like it wasn't like it was like he signed Atlantic
and then we got an album Like nah, I remember
we'd be like, man, it wasn't this Nipsey album coming?
Like I keep hearing about it, Like yeah, no, I
think I think too, man, Like just like you said, Man,
just mourning healing. And then also, you know, the marathon

(09:29):
is a thing. You know, the clothing line is a thing.
Like these are all things that you know you've been
able to with your team, like spin into like a
serious enterprise to honor Nipsey, Like I think about a
marathon Burger, how are you guys at four locations now?

Speaker 2 (09:42):
Yep?

Speaker 1 (09:43):
And that's within two years.

Speaker 4 (09:45):
Man, Just been blessed, man, and just trying to stay
stay on it, stay aggressive and take advantage of the opportunity.

Speaker 1 (09:51):
That's not easy for people to know. The food game
is not easy, man, for real, and the food is incredible.
You know, I want to know for you did you
were you like your vocals? Were there any records where
you're like yeah, I gotta recut that, like I could
have said that better, or yeah, I mean because you
have you have that, you know obviously you could do that,
like you know.

Speaker 2 (10:10):
Like yeah, I mean as as a team, you know
what I'm saying.

Speaker 3 (10:13):
It was it was a couple where it's like, yeah,
we should you know what I'm saying, try to try
to attack this one again.

Speaker 2 (10:19):
But for the most part we wanted to leave it.
You know that.

Speaker 1 (10:22):
That's dope.

Speaker 4 (10:23):
Man, let me say something that could off one thing.
Even with the music, a lot of people obviously coming
to the table, we're listening and we're trying to find things,
and every time, even with production everything, every time we
take a step back as a team and listen to it,

(10:43):
the originals was better than anything. Right, We're like, man, listen, man,
I hate to be that guy. Man put it back,
keep it how it was, man, just and it's you know,
it could be better. And then when we really listen
to it, we like, nah, the way they had it
is perfect, and so that's kind of what the compass
for us.

Speaker 1 (11:00):
That's dope. It's like, all right, even if we tweak something, now,
now we got to listen to that. Now, let's listen
to the original, and the original beats it out every time, Yeah.

Speaker 4 (11:09):
Every time. So I'm like, man, this is a masterpiece.

Speaker 2 (11:12):
Man woo.

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into the interview. I'm curious because I'm listening to the
album dope record on there that I think has some

(12:37):
potential radio is the Cardian Ti record. I just want
to know. Now, we had originally heard those vocals pop
up on Vultures, the do It record with ty Kanye
and YG. What was the process of you letting those
vocals go on that project? I thought it was a
big deal because we first of all, I thought that

(12:59):
that record on Vultures was s dope. But for you
to like, what was your thought process? Like you know what? Sure?
You know, big moment for Tie too, by the way,
Vultures won.

Speaker 4 (13:08):
You know, facts man, tie is home team. You know,
I gotta keep it honest. We didn't know anything about that.
Oh so you know, when it came out, I was mad,
and I'm like, hold on that it's supposed to be
on this project. And then that record or the or
the one that is on this project was actually supposed
to be on Victory Lab. Hustle was like, I love

(13:32):
this record once again, but it doesn't fit this project
and I feel like it fits this prolific project better.
And so, you know, coming from the side not even
doing you know, I don't, I don't. I'm not an artist.
I don't do music. I'm just I'm like, bro, we
need that for this. This is a radio record. We
need a Victory Lap. That's like it's saying about sales

(13:53):
or anything. This is about the body of work. And
I feel it doesn't fit the project. It fits this
project best. And so when I got it and was
listening to it and after we're doing all this moving forward,
I'm like, damn, Hustle was right once again. But in
the time that we taken to get clearances and do
this and do this, that that comes out, and you know,

(14:14):
it was one of them things. Man, we just chopped
it and we're like, all right, we're gonna, were gonna
go ahead and clear it. Man, it's nothing. I don't
think Kanye got clearances from anybody.

Speaker 1 (14:23):
Yeah, I heard he was kind of running, running wild
when it came to the sample clearances, the features like
paying people, like just everything. But it came out hard.

Speaker 4 (14:33):
It was like, we're gonna we clear it. But it
was not a decision because I mean from us, Yeah,
it was like one of the few times we'd heard
new Nipsey vocals since he has passed, so each time
it's been very important.

Speaker 1 (14:45):
So it's like, you know, and I thought that. I
thought that was important moment because I do know how
big of a deal it was for for Tie to
have that Vultures project finally come out. So was Cardi
originally on that because I know they were label mates,
you know obviously, so.

Speaker 4 (14:59):
Cardy, that's the first time I heard that. And I
remember Hustle like before Victory Life came out obviously, and
then he like, bro she dope. She next, and then
as things kept going and kept going, and then she
just blew up. I always remember Hustle was, you know,
champion her and also was proud as the progress and

(15:19):
as she blew up. And that's why this record is
important to me too, because they did that record together
when they were you know, early early yeah, yeah yeah.

Speaker 1 (15:28):
Early label mates. I mean she was coming up tapping
in with a lot of West Coast folks. So I
feel like listening to the album and then the cover,
the photo that you guys used for the cover fits
the album so much. Uh what what was I guess
I'm sure you guys had multiple ways you could have
went with the cover. What was it about that photo?

Speaker 4 (15:51):
I think be No knows much more better than me.

Speaker 2 (15:54):
Yeah, yeah, the photos.

Speaker 3 (15:56):
You know, we used to we used to make the
music and go kick it at the Roosevelt in Hollywood,
you know what I'm saying, just to play the music
and catch a voard.

Speaker 1 (16:04):
Yeah you feel me.

Speaker 3 (16:05):
So you know we got photos from actually doing that.
You know, it was only fitting, you know, for the
cover for the project.

Speaker 1 (16:12):
I'm sure a lot of people were like surprised, like, oh,
I made the cover. I didn't know me being at
this part of it. Exact prolific cover and.

Speaker 4 (16:20):
I think not to be all over the place thing
with that cover too. I remember same thing Hustle sent
that over to the group chat and was like, this
is uh, these are photos. You know, him and JP
were going back and forth with the lighting, you know,
making the bottle be the only pop of color. Yeah,
and just all that. So you know, we're blessed to

(16:40):
be able to even stay true to even his vision
of what the cover, you know, what he wanted the
cover to be.

Speaker 1 (16:46):
No, I think it's I think that's what's so cool
about this album is like you said, like, this is
how it would have came out had Nip been here
or not, which I think is like I don't know
how many times I don't I don't know life after
death maybe you know, when Biggie Path. I don't know
how many other times we've had like like this. This
was truly the division, you know. So I think it's incredible.

(17:07):
I wonder stand for you man, you know it, And
it's like losing Nip so horrible, so tragic. I remember,
obviously Kobe passed away after, but I remember trying to
explain to people because I'm from Phoenix and trying to
explain to them like, hey, you like a Kobe passing
away was a big deal, but if you were here,

(17:31):
it felt like Nipsey passing away. It was like it
just felt different. Man, Like I just think back to
you know, I went to Crenshawn's loss and the night
that it happened, and I got high at the gas
station right there next to the Fat Breaker, and you
know the way it impacted the city. I don't think, well,

(17:51):
I don't. I think you had to live here to
kind of know. But uh, it's it sucks to know that,
like nip will never be able to how he impacted
the world, because I think that his passing woke a
lot of people up to the movement. But for you,
it's gotta be kind of surreal to just see the
impact that Nipsey has had after his passing and all

(18:14):
the new fans and all these people with these tats,
like they're like the tattoo thing is crazy. People have
all money in tattoo, the Nipsey tattoo, you know, the
marathon tattoo.

Speaker 2 (18:23):
It is.

Speaker 1 (18:23):
It is truly like, I don't think we've ever really
seen anything like this in hip hop.

Speaker 4 (18:28):
Yeah, man, it to me, man, it just always reminds
me of multiple convos with Bro.

Speaker 2 (18:35):
You know, that's my.

Speaker 4 (18:37):
Brother and we're in it together, and it's you know,
the politics and trying to get to the money and
ship with the police, and it's just all the struggles
of you know, a black male in LA in the
hood trying to be successful and trying to do something

(19:01):
and the ups and downs of that. And so for me,
it's always like, Bro, come on, man, we gotta get
to this money. Let's do it every time, no matter
that whatever situation we in, Bro, we gonna get the money.

Speaker 1 (19:12):
Bro.

Speaker 4 (19:13):
This is him telling me, We're gonna get the money, Bro.
But my shit is more important. My shit has to
inspire people, bro, So turning down deals and turning sitting
certain things down. And I never fully understood it then,
But to your point, which seeing the people that he
inspired and seeing the multiple people that lives he's affected

(19:34):
in a positive way and tattoos and just the interviews
and seeing all that, I'd be like, damn, you know,
this is this is what Bro wanted. So it just
makes me feel like like job fulfilled and in his
in his vision, he knew it and he did it
and it feels good man. And I think even you
bringing up the Kobe Bryant thing, it's crazy because you know,

(19:58):
obviously we looked up to Kobe and he was a motivator.

Speaker 1 (20:01):
In such a heartbreaking situation.

Speaker 4 (20:03):
Man, yeah, man, he we he he was motive. He
was a motiva, motivational person for anybody in the struggle.
And and and showed that hard work, you know, could
turn into massive success. And you know, he did something
at Crenshaw High School that Hustle was a part of.
And and Hustle looked up to to to to his

(20:26):
movement and Mama mentality and all that right, and Hustles
went at the Grammys and and our families at the
Grammys after bro pass and the day Hustle won two
Grammys is the day that Kobe passed. And so that
was eerie and that was crazy, and I I don't
fully understand it, but it just feels like there's a connection,

(20:48):
you know, to to what they both meant to the city.
And even with murals and just the family is just.

Speaker 1 (20:53):
I got a mural outside of your brother I saw
walking in Man.

Speaker 4 (20:57):
I always loved man. I, you know, not to belong
with it, but to answer your point, man, it just
it never makes sense to me. But I just can
smile and be happy that Hustle. This is what he
wanted to touch people. He wanted to inspire people. He
wanted to inspire people that may have been counted out,
that people felt like were uninspirable, and he did it.

Speaker 1 (21:20):
Do you ever, does it still phase you? Because I mean,
the tattoo thing is it is It is like if
you're in La or on the West Coast and like
you see somebody with like a sleeve and they're like,
I don't know under thirty, there's like a good chance
if they're a hip hop like they got the Like,
does it phase you when you because you got to
be out and see that all the time.

Speaker 4 (21:40):
Yeah, I think I think it's just what you said.

Speaker 1 (21:43):
Man.

Speaker 4 (21:44):
It just reminds me, man every time. I be like, man, Like,
we were filming the video and the white dude on
the surfboard and he had the all money in on
the surfboard and he told me about the time he
seen Hustle at the Laker game and was was, you know,
saying the lyric and Hustle shot at him out and
got them a video with him and the Valets we shooting.
We shoot another video at the Roosevelt and the Valet like, man,

(22:05):
and your brother, you know, he knows me at this
hotel and I know him at the Marriott Hotel. I
was in the Keys to the City, so us will
touched the city in so many ways that aren't televised.

Speaker 1 (22:18):
And yeah, I always tell people that I got fired
from my radio job in twenty thirteen and that was
pretty fucked up about it. And your brother was he
DM me on Twitter and he was like, yo, man,
I heard what happened. Come out to LA.

Speaker 2 (22:35):
This was.

Speaker 1 (22:37):
Around the time Crenshaw was dropping one hundred dollars mixtape,
so this was like that like a week before and
he's like, we'll do an interview, you know, Like so
I pulled up and I forget what studio he was at.
JP was probably like twelve years old at the time
because JP was around, and we do it. We do

(22:59):
it interview. Then he takes me over to the store
and like literally gave me like he's like, just grab whatever.
I had three black trash backs full of Crenshaw. Sure, nope, nope,
And then I ended up going to the I forget
there was the release There was like a little release
function on Fairfact at YEP, and uh yeah, dude, just

(23:21):
such a fucking great guy. And this was before I
lived in La. I was you know what he had
known me because he had wrapped on my show in
Idaho in two thousand and nine when he was opening
up for Games Damn Classic, Yeah, and then again in Vegas.
But yeah, he was always just like just such a
big hearted dude man. For you be know, like I
know that, Like it's it's gotta be kind of cool

(23:43):
to like prove Nipsey rite a lot, because brother, you
are You've You've turned into an LA legend. Bro, Like
when it comes to the anthems, the six tape shit,
I mean for you, like, how often do you still
kind of pull inspiration from your relationship with it?

Speaker 2 (24:00):
Shit? Man, it's that man, possible not to.

Speaker 3 (24:02):
Yeah, every situation inside music, outside of everyday life, it's all.

Speaker 2 (24:08):
It's all inspiration from that.

Speaker 1 (24:10):
Yeah. Is there any particular record that you kind of
can talk about like a more memorable session, because I'm
sure you guys had some fun times in this year.
Was there was there was there a session in particular
form one of these songs that you reflect.

Speaker 3 (24:25):
On, man, you know, it's stories about all of them.
But we was talking about situation.

Speaker 1 (24:31):
That's my joint, that's my favorite song.

Speaker 2 (24:33):
That's my ship too. Brouh. That's when where it was.

Speaker 3 (24:36):
It was dope to really go back and forth with it,
you know what I'm saying in the verse, and yeah, it.

Speaker 2 (24:42):
Was it was you know, that was a dope session
for me. Like just that process.

Speaker 3 (24:46):
It's like we ain't really talking, you know, we ain't
talking about what we finnsh do. It's like he going
to booth lay some shit. I'm already you know, plotting,
and he come out out going to booth. You know
what I'm saying. We ain't really holler at each other
until after and were listening to that shit type. You know.

Speaker 1 (25:00):
So you guys had already plotted the name Prolific for this.

Speaker 2 (25:04):
Originally we had a different name.

Speaker 3 (25:07):
It was single for the summer, okay, but you know,
just as a team and as a collective, we feel like,
you know, we all came together trying to you know
what I'm saying, plot and vote, but Prolific was just
you know the most fitting.

Speaker 1 (25:21):
I mean, listen, there's prolific tattoos all over the place.
It's a word there's anonymous with because of his tattoos
exactly I can imagine, and then you guys really turned
it into a brand. You know what I'm saying, it's
kind of crazy, Like Sam, for you, can you speak
to just I feel like in the last seven years,

(25:42):
we've been able to watch like you know, I remember
when you guys did the grand opening of the first
smart store.

Speaker 2 (25:51):
It was like seventeen or eighteen, I forget when it was.

Speaker 1 (25:55):
And you've been able to take this marathon brand and
just the business of the marathon into heights that you know,
I'm sure Nipsey would be proud of you know what
I'm saying. But for you, like you've you've kind of
always been behind the scenes, I think purposefully. That's why
I think it was so important, you know, your first

(26:15):
interview being with Big Boy because Big is you know,
voice of La and I also thought it was it
was just it just felt right. But for you, like,
can you kind of talk to like some of this
stuff you probably are learning on the go, you know
what I'm saying, Like you're you're you, but you've grown
the marathon into such an enterprise from where it was.

(26:38):
But I mean, I'm sure we don't see the you know,
the failures in the in the stress, Like what has
it been like for you just kind of picking up
the pieces and and building a real empire around your guys' brand.

Speaker 4 (26:53):
I think the key for me to keep even going
and even believing in the brand is coming from Hustle
when he first educated me on the Marathon brand or
the Marathon concept, when he was telling me he was

(27:14):
gonna put the mixtape out, and just him being so
sharp and educating himself and reading books and always wanting
to pour a knowledge into us and make me believe that, oh,
all right, this can actually be done. It come from Hustle,
from the music and him creating his record label and saying, hey, bro,
I want I wanna involve you in it. This is

(27:34):
what we're gonna do. This is how you know Jay
did with Rockefeller, this is how Master P did, This
is how Baby and them did, and they're going to
get the distribution. And watching him and made me believe like, damn,
we could really actually do this. And then when he
changed the name from his mixtapes, see like, man, I'm
done with the Bullets volumes. I want to go. My
next one was gonna be called Marathon. I didn't understand

(27:57):
it I'm like, marathon, Nah, we gonna run bullets. Ain't
got no names to a volume ten hot. This thing
on the street. What you're talking about, we got it.
He like, nah, bro, I don't like the energy. I'm like,
what do you mean? We win in right now? And
that's another thing that didn't matter, Like, I don't like
the energy at these shows, everybody come and testing it.
We're jumping off the stage, fighting with everybody. I want

(28:18):
the energy different. And I didn't understand it. But he
told me about the marathon concept. He gave me the music,
and I'm like, oh my god, this is amazing. And
once it dropped, you know, with the blink of an eye, man,
the energy changed all the shows. Now you got people
walking up with resumes, people saying how inspired they are.
You got niggas from every hood coming now, tattoos on

(28:41):
them with the all money in with the marathon, and
you just made something that transcends all the stereotypes, that
transcends all the dumb shit that we got to deal
with out here in La with Gang Bang and just
everybody from every hood, people that looked like him, that
came from the same situations as him, whether they were
on different blocks or neighborhoods made them feel like, man,

(29:04):
if Hustle did it, we could do it. Look what
Hustle did in his neighborhood. Look what he did with
his homies. Look how they enterprising around legit business with
record labels and with clothing stores. And so he was
the blueprint and not to be all older place. He
made me believe that he could be done. And he
had conversations with me about, Man, this marathon brand gonna

(29:26):
be big, bro, It's gonna be our biggest thing. You know,
we could be you know, as a brand dealing with
all lifestyle music, films, food, fashion. Yeah, and just every
step whether it gets hard or not. I just always
remember when we was across the street with tables selling
t shirts and to where the opportunity is now. It's

(29:51):
just about belief and hard work and Hustle laying the
blueprint down.

Speaker 1 (29:55):
I think too, it's like outside of Snoop, the modern
version of like because if you're from La, you're from
a neighborhood, you know, there is like a burden of
like being who you are, who you're supposed to be
to your homies, to your area, etc. But also like
there is a bit of a hindrance in terms of
like evolving out of that, you know what I'm saying,

(30:18):
And he did it in such a magnificent way where
it was like, you know, like you said, it just
cut through on a different level nationwide, you know.

Speaker 4 (30:27):
And I cut through and not to be all over
the places it cut through, because Hustle was genuine about, Hey,
we are where we're from, but if you're a real nigga,
come fuck with us regardless. And my shit is here
to motivate y'all. Also, don't think that I'm not doing
this to motivate y'all because we all in the same
fucked up shit when we really take a step back.

(30:48):
So I'm here to motivate you guys. And I feel
like no matter where you're from, everybody appreciate it and
knows that, and that's why they stand up for Bro,
and they're like, man, listen, Bro, you know, Bro, is
the is the truth and the motivation for for for us.

Speaker 1 (31:03):
Yeah, you, like I s like I said earlier, you
kind of have done a pretty good job of staying
out of the way in terms of you know, I
don't think you're on Instagram, are you on Instagram. Stand mm,
but I feel like you also can like serve as
like a similar motivation to a lot of a lot
of people. Is is there a reason why you kind
of like eased into getting in front of the camera

(31:24):
and doing media and stuff.

Speaker 4 (31:26):
And yeah, I think I got to tell the team
if if I'm if I, if I'm needed, you know
what I mean to accomplish the goal of the brand
and and what we're doing, then I gotta be front
and center, regardless if I if I feel comfortable, if
I like it or not. And so in certain things

(31:47):
as far as with getting this documentary for my brother,
getting people aware, trying to get investors and and things done,
like I gotta be front center. And when it comes
to Marathon berger or marathon clothing and even the album,
you know, anything that being on needs me to uh
help promo, I'm I'm here, anything that our team needs,

(32:09):
I'm here.

Speaker 1 (32:10):
I gotta be.

Speaker 4 (32:10):
So it's not it's not even a question.

Speaker 1 (32:13):
But you know, when you go into a show like Thursday
Night Novo, right, it's gotta be like a celebration. But
also Nip's not here, so I'm assuming you're curating back
call like hey, l we gotta extra so and so
pulls up. So what is the Can you kind of
give us an idea of like what we expect Thursday?

Speaker 2 (32:31):
Man, It's it's it's an experience.

Speaker 3 (32:33):
So you know, I don't wanna spoil anything, but you
can you could definitely expect an experience.

Speaker 1 (32:38):
Some some special guests, for sure. It's that's gotta also
kind of be think you feel any pressure, cause that's
like that's a that's a big I mean it's a
big deal.

Speaker 2 (32:49):
Of course for sure.

Speaker 3 (32:51):
But you know, like I said, I uh, I carry
I carry this shit as an obligation. So I'm saying
most important to me is just do my best for bro.

Speaker 1 (33:00):
And this project is fully independent. Who's the partner on them?

Speaker 4 (33:06):
It's Atlantic?

Speaker 1 (33:06):
Atlantic?

Speaker 4 (33:07):
Okay, yep, Atlantic. We we were blessed man. Atlantic came
in and was like I think we were. We had
a situation, a good situation with Interscope. Yeah ready, and
Atlantic got wind of it and they came in and
I believe through uh, through Christmas and through holiday everything

(33:28):
shut down. They got the lawyers on with the lawyers
for like three days straight NonStop and got the deal
done wow, and wired the money wow. And it really
snatched the deal from uh from Innerscope and you know
their their take on it was like, man, we are
in the nipsey hustle business, so you know we want
any in the house.

Speaker 1 (33:49):
Yep, keep it all in the house man, Yep you
already know Arizona Man. The blutleg Head podcast brought to
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(34:11):
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It's also kind of crazy too, because if you like,

(34:52):
go back to like Victory La. Victory Lap was one
of those albums that like it was like a slow burn,
like it's a marathon, yep, and it's crazy, like do
you reflect because like you said, it's it's it was
harder to listen to the unreleased stuff for you. What
about like just do you reflect on Nipsey's catalog a lot?

(35:13):
Like will you like go back and revisit Victory Lap
and you know, Mailbox Money and some of that stuffy.

Speaker 4 (35:20):
And before I answer that, I gotta mention it's OTB. Yeah,
it's all money in. And then there's a joint venture
with Atlantic God just so it's clear of course.

Speaker 2 (35:30):
And then.

Speaker 4 (35:32):
But when you bring up catalog, man, just listening to everything,
and as you said, once I continue and listen, the
more and listen more. Always amaze me.

Speaker 1 (35:45):
Man.

Speaker 4 (35:45):
That hustle. Everything that Hustle talks about is true everything
I can reflect on, Like, damn, that's crazy. I remember
when that happened, and and I just always wonder, like, man,
I wonder, is that is that a lot of artists
or is this just like unique because people ask and
be like, that's really happened. Let me get a date.

(36:07):
This is what he's talking about. And so it's just
crazy hearing things and watching the things happen, and even
he was very ahead of ahead of his time on
technology and oh gods, being disruptive and just watching all
this stuff happen in real time, even with AI, you know,

(36:30):
and just everything.

Speaker 1 (36:32):
First, guy, remember to really embrace crypto on a high
level hustle.

Speaker 4 (36:36):
Yeah, yep, yep. He always preached, Man, listen, technology is
gonna always bring opportunity, So don't fight technology. Embrace it
and learn how to use it with integrity, and you
know you'll win. If not, you're gonna get you're gonna
get left behind.

Speaker 1 (36:56):
No for sure. Nah. I think the other thing I
was gonna say was like, it's it's crazy, cause I
remember when I wouldn't say he first sarted with Johnny
Shipes and and the cinematic situation. But I remember Charlemagne
the God put me on the bullets Ain't Got No
Names Volume one class when he was in Philadelphia doing radio,

(37:17):
and uh, from there, I was just a fan. But
it's crazy to think like all of the errors of
his career, because there was the era where he had
like Hustle in the House as a single, and then
fast forward a little there's the big radio single with
Lloyd Feeling Myself, and then he gets out of his
deal and then he goes on this prolific mixtape run

(37:39):
like it. It's just it. There were so many eras
to the Nipsey like hip hop side, Like you know,
so I like sometimes I like every once in a while,
I'll be like, yeah, let me roll the windows up.
Was so crazy, you know what I'm saying, Like for you, like,
do you remember when Nipsey started, Cause I feel like
every artist who be from a certain background, like there's

(38:02):
always that like one foot in, one foot out type
of situation before you kind of know if this shit's
really going to work out. Do you remember when it
kind of started to click for him that like, all right,
we gotta this shit is a real opportunity.

Speaker 4 (38:14):
Yeah, I think Hustle was always somebody who was going
to be all in. So he believed, and he put
a thousand percent of his efforts in and his time in,
and I think he motivated us to also believe, like, man,
maybe this can happen. And every win compounded, every small win, everything,

(38:39):
and the fact that he was so dope and so talented.
I feel like it just made people be like, all right, man,
maybe you know this is a long shot, but maybe
maybe we could do this. Maybe Bro could get a situation.
And I think to your point, when Shipes came out
here man and was it in the hood in front

(39:02):
of slaws and T's and saw Bro, he had already
listened to the music. But when he saw Hustle in
his environment and seeing you know, hunting homies in the
front of the of the shop and seeing what was
going on, he lost it. And from that point he
was a thousand percent in on making sure that Hustle

(39:24):
got a situation. And you know, I always say we
appreciate Shapes so much because he believed in Hustle so much.
Him and Hustle his friends, they laughed, joke, talk shit
like he was somebody that was like holding the flag
for Hustle, and he knew how how dope Hustle was.
So once he got Hustle a situation with Sony through

(39:44):
his thro through shipe some label Cinematic, Shipes had a
lot of success with a big crip yep and and
at this point he had like massive success with Sean Kingston.
And so Charlie Walk was the or uh A president
at UH at Sony Epic, and he told him, lay,

(40:05):
you can you you have another situation, you can sign,
you can sign another artist, whatever you wanna do. And
so Shipes used that situation and signed Hustle and he
believed in him. He brought Hustle to New York, and
Hustle was in New York doing the mixtapes recording. New
York embraced him, and he blew up out there with
the mixtapes, came out here with the mixtapes, and just

(40:26):
back and forth from lad New York. You know, I
was in prison, I was getting the mail, I was
hearing on on on on the Cyrus radio.

Speaker 2 (40:34):
I was on the phone.

Speaker 4 (40:36):
And that's when we really understood, like this shit is real.

Speaker 1 (40:41):
He and the blog era gone crazy.

Speaker 4 (40:43):
Man, The The World Star Hip Hop, The Making of
a Star, hoos s Superstar, and and I remember, man,
I hadn't heard any of the new music, and I
was in like a uh uh, what's it called? Atlanto
CCF prison Lo lo L low points, getting ready to
go home. I probably had like six months left.

Speaker 1 (41:04):
You know.

Speaker 4 (41:04):
We got the TV. We could watch the TV, and
we got the dorm and all the beds in the back.
So at night it's only like five or six people,
probably like two blacks, two Mexicans, and one white boy.
We'll be down there watching TV. And the Hustle in
the House video came on. And I hadn't been on
the phone. I don't know anything about it, so I

(41:26):
couldn't believe it. I'm like, hold on, this is BRO video.
So I'm yelling, I'm like Bro to the homie DT.
I'm like DT hustle video on. I'm screaming, and it
came on. I'm glued to it, and that'sh I got goosebumps.
I just couldn't believe it. And I look up. The
riot gear came in and everybody came in, so I'm like, well,
hold on, what the fuck is going on? I turn around.

(41:46):
The whole dorm is standing up, two hundred people watching
over the balcony. They thought it was gonna be a riot. Wow,
it was silent. Everybody after that, and that dorm was
a believer and we knew something big was coming because
that video was so epic and Hustle lyrics and just everybody.

(42:06):
It moved everybody. And at that point that was the
easiest little time I did. I was kicking my feet
up like when I get out of his own you know, yep.
But for me, that was the that was the time
when all the stuff Hustle talked about and all the
times were putting up posters and you know, doing the
legal ship to finance the campaign, and you know, that

(42:27):
was the time I knew like, oh it's out of here. Yeah.

Speaker 1 (42:30):
Hey, I always was curious. You always would hear rumors,
well not rumors, I mean Rick Ross verified it, but
there was like this that m mg era was very,
very prolific to use the word. And I remember around
that blog era time Ross was trying to sign Whiz.
He was trying to sign Don Kennedy and he always

(42:51):
said he tried his shot getting nipsy yep. Facts, Uh
do you was that was there ever, Like, do you
remember what like those talks and like, because obviously Nip's
always giving it up to Ross. They've always had a
great relationship musically and personally. But was it was that
ever a thought or was it always just like we're pushing.

Speaker 4 (43:08):
NA for me and my team just speak speaking bluntly.
I think Hustle was communicating with Ross. We always respected
and appreciated Ross, because I don't know if he knew
or if anybody know at that point, you know, it
was very crucial. We into it with the homies, We
frontline at the shop, we get into you know, Melee's
and shootouts. I'm getting arrested. It's like serious, right, and

(43:30):
you know we got spots in the hood. We got
to finance this campaign of trying to push the music
for it, but also trying to protect and make sure
we on deck. Just speaking blunt so the fact that
Ross was there and making sure Hustle was on features
with Ross and bringing things and speaking about him, that
helped tremendously. And then he even had opportunities come where,

(43:54):
like you say, there was a financial opportunity to sign
to the label, and Hustle went back and forth with Ross,
and Ross at one point was like, look, bro, whatever
you want, I can get it done now, and brought
a situation that was massive and would have trained would
have changed the the dynamic as far as financial. I'm like, bro,

(44:16):
we need to get this chili because you know we
we we we own right now is crucial. We fighting
cases all type of ship and hustle. You know. It
was like, nah, man, I appreciate the opportunity, I know
what it could do, but when we finally do this,

(44:37):
it gotta be all money in. And he like, I gotta,
I gotta you guys talking about me, my cousin Adam
and fast. He like, you guys gotta be responsible for
taking this nipsey hustle thing to the to the next
level or to the next situation. And I can't, even
though we needed it, can't. It can't be Ross situation

(44:58):
that does that. It gotta be us. And so I
didn't understand that either, and our team like, look, bro,
thank you.

Speaker 1 (45:03):
But because at that time, Meek's going crazy. So I mean,
I think already been on one of the self maids
by then.

Speaker 4 (45:09):
You know, Ross put him on and put him on
the self made and we knew what the opportunity would
have done. But you know, Hustle's the visionary man. He's like, nah, man,
I can't take that away from y'all as CEOs and
as you know label founders, and it gotta be all
money in and you know he he held it down
and and eventually we got that situation direct all money

(45:33):
in in Atlantic and you know he's had conbos with
Ross and explained exactly that, and Ross like, nah, bro,
I understand it, and you know it just even the
talks and even Ross being vocal about wanting to sign Hustle,
I feel like just helped helped push this thing along.
And you know we were always appreciative of it. But

(45:53):
to answer the question, yeah, it was another one of
those things that Hussele just moved from his heart and
what he felt. And it was in a situation where
it was a lot on the line.

Speaker 1 (46:04):
Yeah, and would and nobody would have blamed him or
they would have been like, yeah, yep, I think you know,
I think we had similar thoughts. He was like, we
got Taylor game. Tell me how important of a because
I look back at like certain moments that changed and
influenced the way the music business is practiced, and I
think Nipsey read the book Contagious and read about this

(46:29):
guy was charging I think one hundred dollars for a
fairly cheese steak or.

Speaker 2 (46:32):
Something like that.

Speaker 1 (46:32):
I got the book up there somewhere, and he comes
up with this idea, you know, proud to pay. And
it's such a foreign idea at the time, because I
don't think during the blog era, all the mixtapes used
to be free. You would just go to like now
Write or Two Dope Boys or whatever site you like

(46:55):
that piff and you would just download the music. It
would be free. Other than that it would be a
release that you'd have to go to the record store
to buy. So this guy comes up with this idea,
and you guys it it works out nicely. I was
there that night when when the Crenshaw tape dropped. How
much do you attribute that moment, that idea to kind

(47:17):
of setting up so much of what came after that,
because I feel like it really shook up the industry.

Speaker 4 (47:25):
Yep, I think it did. I think once again, man Hustle.
Hustle been doing these type of things since he was
a little kid. He always was a visionary and always
put it all on the line and had massive wins
because of it, and he always brought the team along.
So once again, when he say one hundred dollars, I'm
one of the first ones like, huh, bro, what are

(47:48):
you talking about one hundred dollars? He like, nah, trust me, bro,
and he tells me about the book and then he
read it, and before I could read it, I'm like,
all right, listen, I'm at you thousand percent. I'm all in.
But we got to give him a hat, a hoodie,
we got to give him a key chain, we got
to load him up for a hundred. And he's like,
we ain't giving them nothing. It's the CD is a

(48:11):
hundred and it's gonna be the Proud to Pay movement.
And if a lot of people are inspired, and I'm
gonna give it for free, and if they like it
and if they respect the music, and if they want
to spend one hundred, that's what it's here for. And
to your point, man, when it came.

Speaker 1 (48:29):
Out, it was just twenty four hours.

Speaker 4 (48:32):
Twenty four hours immediately, and I remember, you know, this
is before I knew anything and technology, and you know,
it was new to me that my brother's phone he
had that app connected to his phone. I think it
was Shop of Fire or whatever it was. And all
I'm hearing is ding. He looking at me smiling, and I'm.

Speaker 1 (48:52):
Like, hey, when the jay z ding ding ding ding
ding ding comes through when he body's a hundreds.

Speaker 4 (49:00):
And I think, yeah, he called somebody in Ate. They
had it wired. They like us to send us to Info.
Hustle sent them to Info. They wired it to Hustle
and then that went crazy. So it was one of
those things. Man Hustle always was a visionary man, and
he put the work in and he believe, he believed
in it, and then he made he made other people believe.

Speaker 1 (49:23):
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(49:43):
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Had to pull up. Get right, just this nice little
on one Hardeing jersey. These are not available, all right? Shots

(50:04):
to them, man, all right, salutes to the family. Follow
him on Instagram. Hardeing Underscore Las Vegas. Sorry, let's get
back to the podcast. No, for sure, man, I think
I just think back because I even think like the
evolution of that is like what the Russell's been doing.
You know, he tells his fans pay what you want
to come to a show. Now, some people might pay
a thousand dollars, some people might pay ten dollars. But

(50:25):
I think it's I just think that we're kind of
in that era now with streaming where or artists are
realizing like if I have a flock, like I gotta
present stuff for them to like support me with. You
know what I'm saying, because in a world in which
you know, a million streams is like thirty nine hundred
dollars on Spotify. I think you gotta do other shit

(50:46):
right right? You know, I'm curious, man, You're growing up
and there's this era of La hip hop that I
will forever look back on as one of my favorites,
and that is nip Dom Kennedy YG. You know back
then you had Schemed the Duke and just so much

(51:07):
dope mixtape ship popping in La. How much of that
era were you tuned into and like, uh, were you
like like influenced by man?

Speaker 2 (51:18):
I remember that era for me, it was like I
was in the like hot new hip hop also.

Speaker 1 (51:22):
Got a shot because Tiger was on the way back
then too.

Speaker 3 (51:27):
I was always on new hip hop too, Dope boys
and ship like that was my ship. So every everything
that was dropping, you know, like I remember the day
Crenshaw dropped. You feel me like like I was working
at a computer type ship. I think it was raining
and ship that It was just like Wiz was killing.

Speaker 2 (51:42):
Mix tapes back then.

Speaker 1 (51:44):
Block Air was my favorite.

Speaker 3 (51:45):
Cushion orange juice. Like I was stuck on cushion orange
jues for a long ass time. But yeah, yeah, the
block Air was everything that was the peak as hat
Rocky you feel me.

Speaker 1 (51:56):
I just think that the Dom Nipsy thing was such
a h It was like at the time they were
like Shaq and Kobe at.

Speaker 3 (52:04):
L A like of the l A Underground like Fox
Yeah l A, Yeah for sure, Dom And it was like,
you know what I'm saying, Boom, but you had you
had a lot of ship going on to LA Yeah,
pack div like PA was incredible for overdose overdose, you
know what I'm saying.

Speaker 2 (52:18):
It was. It was like a dope little.

Speaker 1 (52:20):
Odd future ship going crazy our future.

Speaker 3 (52:22):
Remember you know the Tumblr are you know, I feel
like Tyler killed Tumblr like you smack Tumblr ass like
for sure.

Speaker 1 (52:28):
But yeah peace Tumbler. By the way, I know it's
still there, but I think ever since they took certain
content off, people have stopped going.

Speaker 2 (52:35):
It's different, all right.

Speaker 1 (52:39):
So for you say, I'm curious, Uh, we got four
Marathon Burgers recently you announced Marathon Tacos. Where's that going
to be.

Speaker 4 (52:50):
That's gonna be on Melrose's in between the Marathon clothing
store and burger It's uh right there on the same street.
I think we're pretty close. Maybe end of the year
we should have the big grand opening.

Speaker 1 (53:04):
Now, like Marathon Burger is like a quintessential stop in LA.
And it's like anybody who comes to town, let's say
seven eight years ago, they'd be like, we need to
go to cookies and bye weed. Now they're like, we
need to go to a marathon Burger and get a burger?
Is it? Like how I mean, dude, it's got to
get crazy over there sometimes because you're always any rapper
who comes into town, no matter how famous or not,

(53:26):
they need to take a stop. So like it's got
to get kind of chaotic.

Speaker 4 (53:30):
Yep, Yeah, we've been blessed. Man. I think you know
once again when we when we when we wanted to
do it, we're like, man, hustle for sure with press play,
so we got to go all in and man, we've
just been blessed at the response of the people of
all you know, walks of life, football players, basketball players, actors, artists,

(53:57):
everybody pulls up of notoriety. Also, Man, it just shows
love and you know does buyouts gives the people in
line free food. May just organically turned it into something that,
like you said, if you're in LA, you can't miss
and you know we couldn't. We couldn't even expect that,

(54:18):
and we just humbled and appreciative man. And we have
an obligation to number one, keep the food quality you know,
where it needs to be, and just make sure that
the services is correct. But yeah, it gets it gets crazy, man.
And I know you're in the restaurant game too.

Speaker 1 (54:33):
Man.

Speaker 4 (54:34):
Every day there's a new there's a new there's never
a piece.

Speaker 1 (54:38):
Yeah, it's always something new someone Oaks showed or it's
always some ship.

Speaker 2 (54:43):
Yep.

Speaker 1 (54:43):
Like wait a minute, I was telling my you know,
because there was like this crazy like let us holopanio
thing going on, right, so how to hit my guys, Like,
hey man, just to be safe, no basil on the
pizza for the next week.

Speaker 4 (55:00):
Right.

Speaker 1 (55:00):
The last thing I need to do is ab somebody
saying what up there? Gave him explosive bubble.

Speaker 4 (55:05):
Guy right right, right?

Speaker 1 (55:07):
So yeah, I'm curious we had heard that there was
how first of all, YG and NIP have this incredible
relationship and it translated to just classic records. I think

(55:28):
the verses was a perfect example of how fuck Donald
Trump and last time I checked, are just just timeless records.
What was the progress or was there ever any like
beginning of because there was this idea that they might
do a joint album together. Did that ever get started?
And if so, is that music? I'm sure it's super unfinished,

(55:50):
if there's any of it, yep.

Speaker 4 (55:52):
And I remember when they were trying to work on it, two.

Speaker 1 (55:56):
Of America's most wanted right, what was gonna be the name?

Speaker 4 (55:58):
I think so, yeah, think so. I think they had
spoke about that. YG would know better. But I remember
when Hustle told me about it and explained, you know,
what they were doing. And I remember certain sessions Mustard
YG that had started working. From my knowledge, not a
lot of complete records have been finished, but I think

(56:20):
that fuck Donald Trump came from those sessions, from one
of those sessions, and they just ended up leaking it.
But I know that, I know that there probably are
some some some verses. A lot of the team and
a lot of they guys sent over everything when we
kind of like did the blitz.

Speaker 1 (56:40):
To see what was we need to see what's out there,
everyone calling all engineers homies.

Speaker 4 (56:45):
Yep, yep. And I think for us the soundtrack to
the to the documentary is where dope records that are
close to being or don't fully have a a project
or having land on the project and are kind of

(57:06):
time stamped where you can tell Hustle was younger here, right,
Hustle older is here. In my eyes, they're gonna go
for the soundtrack for the for the doc because we
can all right, this is episode one is when he
was earlier, this is this record was recorded there and this.
So that's kind of what our thoughts have been for
finding anything dope because.

Speaker 1 (57:24):
Almost like if there's really dope ship, you obviously want
to you want to you want to get it out
or be super strategic, like, hey, there's this jay Z song.
What it feels like for the Judas and the Black
Messiah soundtrack, that felt like, I want to say, that
was the first record we had heard that was new
from nip since he passed, But it felt right because

(57:45):
it's like, Okay, Nipsey and jay Z, this is this
is a moment, you know.

Speaker 4 (57:50):
Yeah. So a lot of that stuff, once again, we
didn't know. We didn't know that that was even gonna
have an opportunity, And I think it may have been
Mike and Keys who were instrumental in even making that
a opportunity.

Speaker 1 (58:05):
DJ had on the cuts Yup Yup.

Speaker 4 (58:08):
And then I believe Jay heard it and jumped on
it too, cause I remember they were sending me the
the the the record when it had J on it.
And then obviously I know Hustle always wanted to do
something with Ja, So I was like, man, we got
one f we got one for Bro. So I was

(58:28):
just excited. Our whole team was excited to get that out.

Speaker 1 (58:31):
Was there a lot of stuff done around the racks
in the middle time, because obviously Victory Lap comes out
and then next the following year, I remember he puts
out racks in the middle he pulled up on us.
Was there like the is there like a bubble of
stuff from that era?

Speaker 4 (58:46):
Yup, there is there is. I I wanna say, being
on Hustle have a lot of stuff from that same
time even before and then there were still I I
he broke a little bit more than me, but I
I assumed that some of the stuff with some of
their newer stuff. And then with the guys the All
Money In team, we were working on All Money In project.

Speaker 1 (59:08):
So that's obviously Pac Man Jstone, Free Jstone by the way, yes,
Free Jstone Man just put some money on his books. Man,
that's my guy. Good guy.

Speaker 4 (59:16):
Come on, man, Yeah, pack Cousy, Cobby Killer, twin.

Speaker 1 (59:24):
pH there's a lot of that stuff too.

Speaker 4 (59:26):
Yeah, it's a project. We're still working on it. It's
things that Hustle laid hooks and gave it to them.
It's versus that he that he put together. So that's
gonna be a project.

Speaker 1 (59:37):
All money in project, all money in project being worked on.
Can you tell me a little bit more about the documentary, YEP.

Speaker 4 (59:42):
Documentary is about nine eight to nine episodes. Man, we
got footage from everywhere, footage from things I didn't even
think existed. Spring Hill came in and helped us and
just did a full court blitz and got all the footage.
So we have hundreds and hundreds and hours of UH

(01:00:04):
of footage to go through and we kind of just documented, man,
everything from you know, Hustle's childhood to when he first
learned how to record himself and make beats, Hustle in
the hood selling dope. Hustle when he first was like
taking it serious to alright, you know what, Uh i
I'm i'm' i'm'a try to do this this this music

(01:00:25):
and started his own record label and first shows and
when he was first in New York with Johnny Ships. Yeah,
they were recording, and you know, we got when my
niece was born in the hospital. Just y, you see everything, man,
you see you y. People love and respect hustle now
and they only really know ten percent a hust So

(01:00:45):
this documentary to me is so important because it's gonna
shed light on the journey and I feel it's just
it's very important to to to cement the story. And uh,
I can't wait till it comes out. Man, It's it's
we w We got shelfed for a while because we
didn't want to sell it to certain individual and certain

(01:01:06):
companies that were kind of trying to come in with
creative control. And so we just been taking a step
back and doing it the long way, self financing it
hundred thousand at a time, and we recently just got
Alan Hughes to come on with us, to come on
and help executive produce it and like push it, push
it over the over the line.

Speaker 1 (01:01:24):
That's dope. And now it's time to find who's the partner. Yeah,
where's it gonna come out of. It's gonna be HBO, Max, Netflix,
you know all that good shit.

Speaker 4 (01:01:32):
Yeah, that's the next step. I think we looking like
maybe another five six months to just finish it. And
then once it's finished and it's like, hey, there's nothing
up for critique or anything, this is this is it?
Then I wanna go and figure out where we put
it at. And more than the money, it's not even about,

(01:01:54):
you know, the sale, it's about reaching the most people.
So I would love for it to be on Netflix worldwide.
I want everybody to be able to see and stream
and watch it.

Speaker 1 (01:02:04):
Are you have you mentioned earlier being tough to listen
to Prolific? Is it tough to watch some of that stuff?

Speaker 4 (01:02:11):
It's hard, extremely hard. It's uh, you know, I was
you gotta prove everything.

Speaker 1 (01:02:15):
I'm sure.

Speaker 4 (01:02:15):
I'm editing it with the team wow so and with
my team. So I'm there just glued in for fifteen
sixteen hours a day with the with the guys and
with the film team, and you know, as hard as fuck.
But it's my duty. Like I'm you know, I'm blessed
to be in a position to where they're asking me

(01:02:36):
like is this right? I'm like, no, that's not right.
That does not feel right. That's not what happened. Go
get this footage, Go find this footage. We were here,
go find this, and then when they get it, they're like,
oh shit, now we see. I'm like, now now I
got goosebumps. Guys, this is exactly what happened. So from
every scene in every episode, this is what the meticulous
task is. And I feel like it's gonna be We're

(01:02:59):
gonna sweep every award they need to get bro a
Nobel Peace Pride. I'm talking about. It's gonna go crazy
when it finally comes out. You know. I tell the team,
we're tasked to not fuck this up, like this is
this is a.

Speaker 1 (01:03:13):
Diamond, Like it's so good, Like all we gotta do
is not fuck it up.

Speaker 4 (01:03:18):
You just can't be stupid. You can't take some money
in let the dumb people fuck it up and oh
we only doing two episodes. Get him out of there.
Just focus in and do this correctly, and you know
the rest will come.

Speaker 1 (01:03:31):
There's some dude on Instagram who DM me. I hope
he sees this, by the way, because I would love.
I don't know if you guys ended up buying the footage,
but he sent me a screenshot of he was like
the cameraman on the Lax tour and so he sent
me a screen shot of me and Nipsey and Idaho
at the radio station in two thousand and nine, and
I was like, Yo, can you send me that? And
he was like, I'm trying to get some money for

(01:03:52):
this footage right now quietly, so I can't really send
it to you, but just just know I have it.
I gotta find that guy.

Speaker 4 (01:03:57):
Yeah, that's our guy. I know, I know who you're
talking about. If this if it's but.

Speaker 1 (01:04:01):
He was cool he said with this. I was like, Yo,
this is crazy. This is like I didn't even know
any other footage besides you know whatever flip cam footage
I have with Steve Lobell in the background and Adam
was in the and this is rapping over. What a time, man,
what a time? I'm curious.

Speaker 2 (01:04:17):
Man.

Speaker 1 (01:04:18):
One of the more like powerful days that I was
able to attend was Nip's funeral. Uh. That had to
be a hard day to get through, but it was
a beautiful day. How do you reflect back on that day? Man?

Speaker 4 (01:04:33):
Just like you say, man, I was one of the
hardest things that Man, I can't even explain. It's like
you never would expect to be in that situation. And

(01:04:54):
I just felt like we had so much team and
family that wanted to help do this, and the fucked
up things that were happening as we were trying to
find places to hold it to to to to hold
bro funeral, It just felt like it was God pushing

(01:05:18):
us to get to this Stable Center, man, and just
you know, so many preachers and so many different churches,
was like nope. And so it came to a point
where we crying like damn, we can't find nowhere to
to to to to have Bro service, Like this is crazy.
And Karen Civil and you know Rock Nation and Lebron

(01:05:40):
and Live Nation, Repino, everybody s stepped up and just
you know came in and just really moved mountains wow
and and made it happen. And I remember when we
finally were realizing, like, man, Bro, it's gonna be at
the Staple Center. I just just look up like, man,

(01:06:03):
this this is what this is. This is epic. This
is how Bro deserves to be remembered and to be
you know, laid to rest. Man. And I feel like
that we were like, man, we we hitting the whole city,
and you know, the police was there and was like, nah,
you can't do that, and uh and and you know

(01:06:24):
we not gonna give a escort, and you know, we like, man,
fuck what they talking about. We we we going through
the whole city for Bro and for the city man,
and to show every hood we went through stood up
and came out and just paid homage and show Bro
love and respect. You know, I w I was appreciative, man.

(01:06:45):
I'll never be able to express how appreciative you know,
I was in the family was. And when we ended
up going and stopping the on crensh On Slosson, the
sun had already went out and and it was cloudy,
and we got out the car stopped for a while,
and I felt like there was a beam, high beam

(01:07:09):
shining on my back, like somebody on the roof had
turned on the high beam. And I'm like, what the
fuck can I turned around and the sun was back out,
shining strong as hell, and everybody was looking like man,
the sun came back out, and I don't know if
it was just clouds that had covered it up or
it was just something we couldn't understand. And I felt
like Bro was, you know, there, and was you know,

(01:07:30):
giving his stamp of approval, like, you know, look what
I did, man, look at you.

Speaker 1 (01:07:35):
I just remember leaving the funeral, going home and just
watching the entire thing on the news, like the helicopters.
It was just it was the I mean everybody was
outside like, yeah, man, it was it was it was.
It was special, And this album is special. It comes
out Friday, so that'll this will actually drop Friday.

Speaker 4 (01:07:55):
So day before bro birthday, day before Nipsey's birthday.

Speaker 1 (01:07:58):
So this is it. So well, happy birthday to nip
because this is dropping Friday. So I think the album
is an incredible vibe too, Like it's still hot as
hell outside. This is a joint true Beino fashion providing
the vibes Bino, what do you got cooking? Obviously it's

(01:08:21):
prolific season, but I'm sure you're always working.

Speaker 3 (01:08:23):
Yeah, you know, we're always gonna keep this ship going. Man,
it's a lot to be excited about.

Speaker 2 (01:08:28):
You know.

Speaker 3 (01:08:28):
It's just on both sides of the spectrum. But yeah,
like you said, prolific season right now, we're gonna live
in this right now.

Speaker 1 (01:08:36):
You're still indie.

Speaker 2 (01:08:38):
Yeah, I got a situation.

Speaker 3 (01:08:39):
It's ot being a create music group, shout to create
many shadow create.

Speaker 1 (01:08:43):
Yeah, good people over there. Shot, I got Carl the
great over there six tape four What is it for?

Speaker 2 (01:08:48):
Is on four? And now I was just with last
last night.

Speaker 1 (01:08:52):
I saw that, I saw he was at the Yeah,
we was talking about it.

Speaker 2 (01:08:55):
We to we let to get to it.

Speaker 1 (01:08:56):
Yeah. Well listen, man, I appreciate both of you guys
for pulling up super excited of the album. Go support
it Vinyl? Is it gonna be Vinyl?

Speaker 4 (01:09:03):
All that stuff, yep, vinyls, CDs, tapes.

Speaker 2 (01:09:09):
All of it all.

Speaker 1 (01:09:10):
And then there's there's gear too, like dope, dope shout
out to uh can I feel like I want to
just shed a light on on. I feel like JP
is a very underrated guy in the marathon story. Did
the logo it's amazing photographer help with so much of
the aesthetic. Man, Can you speak to Jorge and just
how how important he's been to the to the story.

Speaker 4 (01:09:30):
Yep, man, JP, Man is very important. Like I'll tell everybody,
I remember when the when the marathon concept was coming around,
our whole team was looking at JP, like, man, who's
this guy? Man hustles, he hustled around him. They they
doing photo shoots and they talking about reading books and ship.
We was kind of looking at JP. Like, who is he?

(01:09:52):
You know? But in hindsight, man, it was so important
that Hustle had somebody like that like my it to
talk about branding, to talk about you know, the aesthetic
and the look and black and white photos and Hustle
wanted every every single that he dropped musically to have

(01:10:15):
a unique photo to accompany it. And just watching the
evolution and when the Marathon mixtape came out, the album
cover and the logos and them picking red because red
is a very you know, attention grabbing thing, just everything.
You know, our whole team was watching and learned so

(01:10:39):
much and just so appreciative that you know, JP was
there to help, you know, bring that to life. And
it wasn't just a one time thing. It was throughout
the whole time since we knew JP. It was everything.
It was the all money in logo, it was the
Marathon flag TMC logo. It was just him and Hustle

(01:11:00):
bouncing ideas off and JP being able to bring it
to life and Hustle, what you think about this, Oh,
let's do this, Let's change this just right there in
the pocket twenty four to seven, and even now with
so many different things that we're doing and like it's
we're all over the place, one hundred group chats. JP
is there twenty four to seven, you know, and there

(01:11:24):
to assist and make things happen. And definitely a big
part of the team, the marathon brand and all money
in brand, and we couldn't have done it without it. Man,
we part to go.

Speaker 1 (01:11:36):
Buy the album, Go stream the album, Go buy a
burger Taco's coming soon, sir, Get a T shirt BEINGO
appreciate you always. Brol Beano needs a key to this place.
He's been on the show so much. I appreciate y'all.
Man Black saying being over dough, prolific out now go
support what up y'all were here at Ease you already know.

(01:11:59):
If you're in La, than cow Man tap in. Go
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to get thirty percent off Flower Concentrates, whatever you're into,
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