February 5, 2026 • 38 mins
In part 2 of our look at the wellness industry, Nick, Dick, and Paul talk about how people are willing to try supplements even with the long list of side effects, how podcasts and social media propel the "secret knowledge" that drives the industry, how capturing audiences leads to more wellness influencers, and so much more!
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Speaker 1 (00:00):
Welcome.
Speaker 2 (00:03):
Are you going to start singing the introduction? Welcome to the.
Speaker 3 (00:07):
Nick stop immediately can take it.
Speaker 4 (00:27):
Welcome to the Nick, Dick and Paul Show. This week,
we're doing a part two to our wellness episode that
you will have heard a couple of weeks back, and
we are going to be talking about longevity and how
there are lots of fake doctors out there that pretend
they're real doctors and people who are trying to live forever.
(00:48):
And I just found a crazy cistics. I didn't know
this that the wellness industry now accounts for six trillion dollars,
six percent of the global GDP. It's and it's three
times more than pharmaceuticals.
Speaker 3 (01:01):
Yes, that is growing.
Speaker 2 (01:03):
Yeah, by the way, grow faster, grows. Yeah, and it's projected.
Speaker 5 (01:07):
I was going to say, and growing faster, and then
you guys both said it, and I was like, do
I add a.
Speaker 2 (01:10):
Third and growing faster? Damn it? I wanted to say,
to go the other way?
Speaker 1 (01:19):
How is that possible? Can someone explain that to me?
Nine trillion?
Speaker 6 (01:25):
One?
Speaker 3 (01:26):
Yeah?
Speaker 2 (01:27):
Easy?
Speaker 5 (01:28):
Literally A people don't want to die be other people
can tell you how not to die?
Speaker 2 (01:35):
See profit serious?
Speaker 5 (01:38):
I mean, not not too far from that, not from that,
but people are constantly looking for what's another short cut
that can allow me to be live longer, live healthier,
live better, be stronger, be more attractive, have crisper, cleaner skin,
(01:58):
crisper skin, what's the word.
Speaker 3 (01:59):
We would work?
Speaker 2 (02:00):
Who is making this smoother skin?
Speaker 4 (02:03):
Trillion dollars?
Speaker 2 (02:03):
Is it just?
Speaker 4 (02:04):
Is it a bunch of influencers?
Speaker 2 (02:06):
My uncle Phil and Pittsburgh.
Speaker 7 (02:08):
There's a there's probably a dozen major supplement companies that
are among the largest of these things Nature's Choice Pure Encapsulations,
and they're doing just gigantic business.
Speaker 5 (02:20):
You know, if you go go walk into Whole Foods
and go look at the pure encapsulation, pick pick, pick,
pick any one of these twelve and you know, pick
up a whatever you want to pick up Alpha, the
poc acid thirty seven, you know, thirty These things don't cost.
It's crazy how much the margins on these things are enormous.
(02:40):
But you know, the question people ask themselves is, you know,
what's it worth for me to be able to have
clearer skin.
Speaker 2 (02:48):
And be better, you know better?
Speaker 7 (02:51):
And it's also the reverse too, where it's like, well,
what's the worst thing that could happen? I mean, I
might as well try it, right, And that hundred percent
that pulls people in all the time because it's not
like they said, well, you know, I was thinking this
today of doing some chemotherapy just to see how it goes.
Speaker 5 (03:04):
Yeah, I got to tell you. There's an ad. There's
an ad on during the NFL games on Sundays for
some pharmaceutical product and I don't know what it is,
but all I remember because it caught my attention, is
the very end when they're going.
Speaker 2 (03:20):
Through the warnings. The last warning. It's actually screenshot it.
The last warning and I'm not making this up is
may cause life threatening bacterial infection between the anis and genitals.
And I was like, I don't even know what this
product is.
Speaker 1 (03:40):
Did it actually says and genitals?
Speaker 3 (03:43):
Yes?
Speaker 2 (03:43):
On TV?
Speaker 5 (03:44):
And he says it, and then it's also written there
in case for the hearing and pair. And all I
thought to myself was who, whatever this thing does, who
sees that goes worth it?
Speaker 3 (03:57):
Sign me up?
Speaker 4 (03:59):
You know?
Speaker 2 (03:59):
What the hell with it?
Speaker 5 (04:00):
I'm in.
Speaker 3 (04:01):
This is the thing that's been missing from what could
it be?
Speaker 5 (04:05):
Where that's like, you know, so many questions, what what is.
Speaker 1 (04:11):
What between your.
Speaker 2 (04:14):
Also I mean everything.
Speaker 5 (04:19):
I think it's the short No, Like seriously, I'm just
telling I don't know, I don't know.
Speaker 3 (04:27):
I don't know anyway.
Speaker 7 (04:29):
But the point being, like from these products, no, no, no,
like it's true.
Speaker 3 (04:33):
But you see this on all these products. They all
have these wild disclaimers.
Speaker 7 (04:37):
And my favorite always is whatever it is it's supposed secure,
it turns out also to be a side effect.
Speaker 1 (04:44):
I just imagined the.
Speaker 5 (04:45):
Doctor the dollar number is, you know, that's it's it's
it's a crazy number, but go but going up because
for those two, for those reasons, I want this to
be better. This proposes to fix one the aspect of it.
It's an extraordinary amount of money that doesn't make any
rational sense. But what what you know, what's the harm
(05:08):
in trying it? What if it does work?
Speaker 3 (05:09):
Right? What if it does work?
Speaker 7 (05:10):
And that's the thing across so many of these and
it's not just the therapies. It's also like you know,
cold rocks on my head or whatever, all of these things.
It's like, well, what's the worst thing they can have, right,
I mean, it's.
Speaker 2 (05:21):
I might as well try it.
Speaker 4 (05:22):
Do you think when people when they were doing the
drug testing for that drug.
Speaker 1 (05:27):
I mean they sat down and the guy acrossed at
the researcher was like, so, jeffany studde.
Speaker 2 (05:36):
Here's the deal. Obviously someone someone did.
Speaker 3 (05:43):
We've lost him because I'm watching you laugh for the
first time.
Speaker 2 (05:50):
Obviously someone did and it was life threatening.
Speaker 5 (05:54):
Yeah, that's the disclaimer. This is my lawyers. Yeah, he's
the disclaimer. But you know, you know, there was a
negotiation like do we have to say? I mean, do
we really do we have to say? I have three questions.
Do we have to say life threatening? And are we
allowed to say anus and generals? During Sunday at two pm?
(06:14):
Oh that's a good plause. You know, some kids watching
the game with his dad and I was like, Dad,
what are the anus and the genitals?
Speaker 3 (06:21):
Aren't you gonna say?
Speaker 5 (06:22):
Dad?
Speaker 3 (06:22):
I saw this on the shelf upstairs, so I need
to know anything.
Speaker 8 (06:28):
Yeah, okay, going back, Oh man, who.
Speaker 3 (06:42):
Do this was your This was your touchstone, This.
Speaker 2 (06:46):
This is his waterloo. I mean I've got it on
my phone. I can show you that.
Speaker 3 (06:57):
Sorry, I couldn't help myself.
Speaker 2 (07:01):
Oh yeah, rash anyway.
Speaker 7 (07:06):
But that but that people are willing to take that
that people are willing to take that drug anyway, again
tells you the problem.
Speaker 3 (07:13):
It doesn't seem it doesn't seem to matter what the
disclaimer is saying.
Speaker 2 (07:16):
It doesn't.
Speaker 5 (07:16):
It clearly doesn't seem to this like imagine and is there, Like,
let's play invent the worst possible disclaimer. That thing hasn't
you have been you have got the worst possible disclaimer.
They're like, let's throw it in the ass, go for it.
Speaker 2 (07:32):
We're going to sell a million of these.
Speaker 7 (07:34):
Yeah, they wouldn't be able to sell it with that
kind of side effect if it didn't work.
Speaker 5 (07:38):
Yeah, if we didn't do something, you have to do something.
Why would they be putting that on there if it
didn't work.
Speaker 2 (07:44):
But this is what people tell themselves.
Speaker 7 (07:45):
The crazy thing is is like we know what works
and people don't want to do it.
Speaker 3 (07:49):
That's the reverse part.
Speaker 4 (07:50):
But that's why that's the craziest part, because the pharmacceutical
industry is worth the third of the wellness industry.
Speaker 7 (07:55):
Yeah, but no, no, no, I don't even mean that the
thing that works in terms of drugs, You.
Speaker 5 (08:00):
Mean health one move, move, move a lot a little
bit differently. Every day, B get seven to eight hours
of sleep, C eat real food, D have a group
of friends who you socialize with and get some sort
of sort of fulfillment from it.
Speaker 3 (08:15):
Make sure you're not paying those friends.
Speaker 2 (08:17):
And make sure you're not paying those friends.
Speaker 3 (08:18):
It's right, this from classic problems.
Speaker 7 (08:19):
Yeah, but that's it, Like that's like eighty percent of
what we know to be the things that most influence
longevity are those four things, maybe even more like leaving
a side.
Speaker 3 (08:29):
You know, if if you're bleeding out, you really should
stop moving out, that kind of thing.
Speaker 5 (08:32):
And if you look at yeah, you look at physical health,
it's you know strength, you know strength and VO two
max are you know whatever the right and not drinking
and not smoking right.
Speaker 7 (08:44):
And but we know all those things, we know all
those things, and yet people don't do well do or
don't depending on them, They don't do those things.
Speaker 3 (08:50):
And instead, you know the thing with the bacterial infection.
I may be all in on.
Speaker 5 (08:55):
That, Well, it's GLP ones to lose weight, but then
that doesn't discriminate between muscle and fat, so people waste away.
Speaker 3 (09:02):
Waste away.
Speaker 1 (09:03):
I have a different I have a different feeling on
GLP once.
Speaker 4 (09:07):
Okay, I think that I think that they're a good thing.
I think that you have I think that you have
being overweight causes.
Speaker 2 (09:15):
The list is endless heart disease.
Speaker 3 (09:20):
Well, we don't.
Speaker 5 (09:20):
Disagree with you. I think we're saying people love a
short cut.
Speaker 1 (09:25):
Yes, that I agree with.
Speaker 5 (09:26):
But I could eat healthy and not do this and
not do that, or I could just do this, take
a full dose of this, and that I'll worry about
the fact that my muscle is wasting away.
Speaker 3 (09:35):
Just as fast as maybe there's a drug for them.
Speaker 5 (09:37):
Yeah, there's probably for you know, if I wait around
long enough, there'll be a drug for that too, and
I can take this drug to offset the effects of
that drug.
Speaker 4 (09:44):
One of the questions I have is when you look
at social media like those, there is this thing going
on in Silicon Valley now where all these people are
taking this penile or rectile function drum sealis sealis and
they're because they they read somebody. Okay, it started to
be because someone a doctor on Twitter had said that
(10:04):
it was proven to reduce heart disease and blood pressure.
Speaker 3 (10:09):
Because is that the that's right?
Speaker 4 (10:12):
But and then so all these it's like everyone I
know up there is now taking it, right really.
Speaker 2 (10:18):
Yeah, I think Brian Johnson started this.
Speaker 5 (10:21):
He was like I remember he said I'm on a
two and a half milligram doss every day. Said you're
the lambs or I'm strong of boners.
Speaker 6 (10:33):
Yeah, good line.
Speaker 4 (10:57):
Well, but then when you actually look into the research, Yeah, it.
Speaker 1 (11:01):
Turns out his own nonsense.
Speaker 5 (11:02):
And then when you look at it's nonsense because it
is a vaso dilator, so I'm sure it does.
Speaker 7 (11:07):
But it was like an observational study, man, only I
mean there's all these the people who most likely to
take seelis are already healthy because these are the people
who are using these drugs, and so there's all these potential.
Speaker 1 (11:19):
It's not a it's not it's not a miracle drug.
Speaker 2 (11:21):
It's not a clinical study.
Speaker 4 (11:22):
But when I when I clicked on one of the
doctors quote unquote, it turns out the guy was like
a self proclaimed doctor from you know, it's like it's
the question is is there are a lot of whys,
why are but this is the guy was in a
real doctor.
Speaker 1 (11:35):
Why is it?
Speaker 4 (11:36):
The people don't question, yes, but you could go on
you could go on social media right now, I could
go on all of us.
Speaker 2 (11:43):
I think I know where next going and just say
I'm doctor Paul Kadrowski.
Speaker 1 (11:46):
Right, and you could get all these followers.
Speaker 4 (11:48):
Why is I wouldn't believe you if I.
Speaker 1 (11:53):
Obviously I know you believe you, but if I didn't.
Speaker 3 (11:54):
Know the other way around. Actually, but anyways, okay, but
why is.
Speaker 4 (11:57):
It that we I understand the like I want the shortcut?
But what is the psychology of wanting to just trust
the random person on social media rather than.
Speaker 5 (12:09):
Because people believe in secret knowledge, and they believe in
they believe in experts, and the expert isn't going to
tell me something that's not true the expert and well
also some of those experts have secret knowledge, right that
they don't share. I may have to sign up for
a monthly plan or whatever case may be, but that's
their secret. So people have this incredible belief that the
truth like X files, is out there, but it's it's
(12:32):
held in these special places. And so if someone if
you make it look like secret knowledge, it's incredibly appealing
to people that oh, they know, they know this is
actually you know, it's mattresses are the best cure for
cancer or whatever the case. All of this is just
secret knowledge and that gets shared like you know, you know,
over social media or over emails or penman tells you.
Speaker 3 (12:54):
Neighbor tells you over coffee. It's like I heard that
a friend of a friend.
Speaker 4 (12:57):
I remember remember during COVID those like voice notes we
go around. My cousin's brothers sister is a doctor COVID research.
And apparently if you gargle with hot salt water you
don't get it.
Speaker 5 (13:10):
But things like you know, podcasts and social media amplify
the secret knowledge factor.
Speaker 3 (13:17):
Right.
Speaker 5 (13:17):
And then this woman was on Peter Attia this podcast
a month or so ago, when was going on about
you know five you know, scoop full of creatine. Fine,
but two three scoops of creatine. You know, studies show
X y Z, and you want to go and actually
look at these studies. They're there at work. It does
(13:38):
it for some people. It doesn't work for everybody. It's
actually a minority of the people that they triple does
the creatine on that has this beneficial effect on it.
But all she has to do is say, you know,
these recent studies show that blah blah blah, and then
people the next thing you know, they're taking three scoops
of creagene instead of one scoop.
Speaker 7 (13:56):
And yeah, and I mean and part of the problem
is that most of medicine doesn't work, right. I mean,
the reality is it's very difficult to cure a lot
of chronic diseases. We just don't have we don't have
treatments from anything other than the acute injuries Like you know,
you're bleeding out, I can do something about that. You
break a bone, I can do something about that.
Speaker 3 (14:12):
But there's a.
Speaker 7 (14:12):
Host of things that we can't do anything about, and
so people are desperate for solutions to those problems. Right,
all this host of chronic diseases, including cancers and other things.
And so if orthodox medicine doesn't have an answer, people
again want to believe someone has secret knowledge, and they'll
go out and find those people. Becure's lots of people
perfectly willing to say, well, I know, I don't know
what to do about that.
Speaker 3 (14:32):
It's obvious.
Speaker 4 (14:33):
But when it doesn't work, when does that reality set in?
Speaker 7 (14:38):
Well, the history of humans with cults is never Yeah,
it's like the millennial cults were thin when you die, right,
people were told for years that like the world was
going to endle it was eighteen seventy two, in eighteen
seventy eight, then nineteen to two that had no impact
on those cults that believed in the end of the
world and actually grew them. It was good turned out
to his good word of mouth to have the end
of the world Nott come because it gave you more
time to promote.
Speaker 3 (14:59):
The next one. People are desperate to have, like, believe
in these things.
Speaker 4 (15:02):
I was talking to Ann coologist recently who was telling
me that you had a very young patient who was
going through chemo and she had been seeing on social
media that you should do vitamin seed drips while you're
going through chemo because it will help you whenever, and
it killed her because of course the vitamin C has
the opposite effect and keeps the cells alive and so on.
(15:25):
And it's like, but why is it that those stories
aren't the one that's spreading on social media, and it's
the stories of.
Speaker 7 (15:32):
Because of the ineffectiveness of the treatments, because people want
to believe that there must be a better way, because
these are not cures for the most part. People end
up in chronic conditions and there's cancers in remission, but
it's not completely gone, so they want to believe there's
something else. People are desperate for hope, which is completely
understandable because outside of the obvious candidates, most things at
(15:53):
best bring things into remission. They don't cure anything. That's
why they the biggest miracle drugs medical history. Outside the
GLP ones or like seventy years ago, they're the antibiotics.
And those waves of things that actually fix things are
really unusual, and so as a result, we're in this
moment where it's like, well, there must be something because
nothing's come along to fix my problem, so there must
be something else.
Speaker 5 (16:13):
But there's a there's a specific area of the wellness
industry where there is a fortune, where there are fortunes
to be made, and that is in the related to
longevity space, which is, okay, the life expectancy for a
healthy you know, so and so X y Z year
old is let's say eighty years old. But we all
(16:36):
know that the last you know, at seventy three or seventy.
Speaker 2 (16:40):
Five, you fall, you know, it falls off a cliff.
Speaker 5 (16:43):
So but if you start taking these things now and
subscribing to my you know program now and paying this
much money for A and B and C, when you
get to seventy five, you won't fall off a cliff.
And those last five six seven years will be rate
instead of miserable and great. You're not gonna know till
(17:05):
you're seventy five whether it worked or not. And ps,
since you feel great now because you're taking all these things.
And I feel pretty good for this age. And I look,
it says here on you know this chart that I'm
in a ninety eighth percentile.
Speaker 2 (17:19):
I'm going to keep taking these things because it's working, because.
Speaker 5 (17:22):
It's work, because it's working right, And so there's just
an enormous I mean, it's an opportunity for people to
take advantage of, and they do.
Speaker 7 (17:32):
And they do, and it's it's kind of like what
was the thing in the in the It's like the
long con right, It's like the long con in the
thing is that it plays out over such a long
time that people can't even begin to say, well, you know,
if I keep doing this now, it's going to add
each month I do it now, adds a month in
twenty five years and so on, and they're like, wow,
I might as well just continue doing this because who
knows what will happen otherwise, right, just keep taking it
(17:53):
and taking and taking it. So it's a great excuse
for just continuing to do something even though you have
no proof for twenty five years or whoever long it'll
be until you right, you're at that point. So that's
it's a tremendous game that people play. Is this this
long con with many of these therapies that are supposed
to increase health span, because that's the big push, right,
It's not just that I want to live longer. I
want to live longer in good health. Right, And so
(18:14):
if this has an effect on that, I won't know
for such a long time. Right, there's no there's no
testing today, there's no way of stopping me. You can't
convince me I'm wrong.
Speaker 5 (18:21):
Right, yeah, now, and you don't have to prove that
it's extending people's lives because you're just going to say, no,
it's not going to extend your life. It's just going
to extend the health period during which you're healthy. Right,
And there's no what do I do with that? You
can you can improve that that's not true.
Speaker 4 (18:38):
What part of it do you guys think is? You know,
is it's replacing religion in some respects like this this
idea that we people, I mean, look all this, all
the studies that show that less and less people go
to church than ever before, believe in some higher power,
and so on and so forth.
Speaker 5 (18:57):
I don't know that it's replacing religion, but it's certainly
the case that if you don't aren't religious and believe
that the end of life is the end of the road,
then you're going to want to make it go as
long as possible, and you're going to put every dollar
you can.
Speaker 1 (19:09):
And it's like this belief, it's like this this system.
Speaker 5 (19:12):
I mean, you have people like Brian Johnson and Don't Die.
You know, they're going to these crazy extremes. Like you know,
he tweeted the other day like he measured the He
measured the amount of microplastics in is ejaculate And I
never thought I would use ejaculate in a podcast in
front of the public.
Speaker 2 (19:29):
But here we are. But he put on Twitter and
I thought two things.
Speaker 5 (19:32):
One like he was like this, you know, I have
this amount of microplastics and my Jackie ejaculate.
Speaker 3 (19:39):
Two things.
Speaker 5 (19:40):
One I thought, imagine having so much free time. I
really thought to myself, like I like, I can't even
get to all my email. And I thought, wow, imagine
having so much free time that I could think to myself.
And then secondly it was like, what are you going
(20:01):
to do with that information? I mean you might as
well have said it's mostly packing tape and dumb.
Speaker 3 (20:07):
That's right, okay, and not what pieces of smurf?
Speaker 4 (20:12):
What's a whole then full bread?
Speaker 2 (20:17):
And you know, but it's actually people responding.
Speaker 7 (20:19):
And the thing that gets people excited though, is that
there is a body of research that says that microplastic
contamination is like a major source of inflammation, and inflammation
can lead to arthritis and all these other things. So
it's this is the seductive thing with all this stuff.
It's not that the underlying idea is wrong, right, right,
there's a reason to care about microplastics. It's just you know,
to what length should you go? And are there more
(20:40):
important things you could be doing.
Speaker 2 (20:42):
Like let's go get a cup of coffee.
Speaker 7 (20:45):
Right, maybe make some more friends? Are to do it?
There's so many other things you could be doing. Yeah,
But watching people optimize at the margin for things that
probably will have no impact on them is remarkable because
there's other things you could be doing that have.
Speaker 3 (20:58):
A huge impact.
Speaker 7 (20:59):
Run, lift, eat back, enjoy life. Yeah, stops hiking and drinking.
There's all kinds of things you could be doing.
Speaker 2 (21:07):
Read books right that have a huge.
Speaker 3 (21:08):
Impact, and yet people don't want to do those.
Speaker 4 (21:10):
Do you think do you think he's Do you think
Brian Johnson will get hit by a bus?
Speaker 1 (21:13):
That's how he goes out.
Speaker 3 (21:16):
It's like this, what was the seed?
Speaker 7 (21:17):
It was no country for old man where he, like
Anton Sugar, is probably getting wet. It's like he's crossing
through the intersection. He gets cleaned up. Yeah, it'll be
a little like that, right, It's like, wow, this guy
kind of owns the world.
Speaker 3 (21:26):
And then the station wagon.
Speaker 1 (21:28):
How how old does he expect?
Speaker 4 (21:30):
I mean, it's like, what's the point? I don't get it.
How old does he want to live to forever?
Speaker 5 (21:34):
No, he doesn't want to. He wants to don't don't die.
Speaker 4 (21:39):
Yeah, I had, I had, I had lunch with him
like ten years ago when he was normal. He was
normal before he was not normal, and then he he
don't sold his company and everything, and and then he
became not normal.
Speaker 2 (21:54):
So you saying that's you, You're going to be dead
in a few years.
Speaker 4 (22:01):
It'll be ejaculate now, it will be it will be
something between my anus and my scrotum that will kill.
Speaker 2 (22:05):
Me, please. You're not allowed to say scrot them. It's genitals.
The word was specifically general.
Speaker 3 (22:14):
Be a little more delicate.
Speaker 2 (22:15):
Sorry, so it wasn't gender specific.
Speaker 3 (22:18):
But that's true.
Speaker 4 (22:19):
But could the gender But is this is this a
generational thing or is this is this an everybody thing?
Speaker 7 (22:25):
No, it's I think one of the reasons why this
stuff is on the rise in particular is because of
an aging population. Right, So you've got the boomers aging
out and saying, like, you know, I was told this
would go on for some time. I'm not ready to
leave yet because my house hasn't finished appreciating.
Speaker 5 (22:39):
And my starting to hurt, and my left knee is
wobbly and I got a bum ankle or whatever.
Speaker 7 (22:46):
So that's I think one of the drivers. It's not
just it's not the at the younger end. It's partly
because of it's a boomer phenomenon where they're aging at
it and then it's like, well there must be more
I can do.
Speaker 5 (22:55):
Right, And the falling vo two max as you get
older starts you start to become I mean, even when
it's high and you start to notice it falls a
little bit, you're like, oh, oh yeah, and you know,
most people don't want to do four by four four
by four minutes sprints.
Speaker 3 (23:11):
No, right, it's a lot of trouble.
Speaker 2 (23:13):
Yeah, it's a lot of trouble, and it's it's horrible.
Speaker 3 (23:15):
Yeah, and you'll probably just tear a hamstring anyway.
Speaker 7 (23:17):
Yeah, right, So I got But that's and that's a
big part of the problem is that the things you
would have to do to remedy it are just really annoying. Right,
So people don't want to do it, and they'd rather
find another shortcut. But I think part of it is
this this we're living in, you know, this demographically, this
aging society, and not surprisingly it becomes fixated on whatever
I can do to.
Speaker 9 (23:38):
Keep the game, And does AI fix it or no?
Speaker 1 (24:03):
Or makes it worse? How's it making it?
Speaker 2 (24:04):
Well, what I'll tell you what I've said this before.
Speaker 5 (24:08):
What AI does do is it suggests a whole I mean,
it definitely reinforces what we're talking about. It suggests a
whole litany of things you should do for your daily protocol.
Speaker 2 (24:21):
And I think I've said this before.
Speaker 5 (24:23):
A friend of mine came by and said, you know,
I asked chat GPT what I should what vitamins?
Speaker 2 (24:27):
I should be given.
Speaker 5 (24:28):
You know, I'm this old and I weigh this much
and blah blah blah blah, and what vitamin and what
what supplements should it be taking every day? It's more
than happy to suggest a whole range of them to you.
And I said, I said that this friend, I said,
let me guess. I bet you it suggests you take
alfhaa poet ascid. It was like, it does suggest I
take helful of poke acid.
Speaker 2 (24:48):
How do you know? How did you know?
Speaker 5 (24:49):
And said, because it suggests that for everybody, which is like,
of course, and as you might expect, he had no
idea what alf a poet.
Speaker 3 (24:59):
It's just the thing that chat GIPC says I should do.
Speaker 5 (25:01):
It's one of the eight things, ten things, eleven things
that Yeah.
Speaker 7 (25:05):
But that's and that consensus driven stuff on AI is
where you end up, right, is because it's going to
make that it's a thirty seven year old guy on
Reddit says, and they're all.
Speaker 1 (25:14):
Doing AI reads it and reads it podcast.
Speaker 5 (25:18):
I'll tell you what I did that worked. I started
taking off, you know, a capsule of alphaa poeasts that
every day and now my owner nerve is fine, like.
Speaker 2 (25:26):
Oh yeah. It also like recovered over.
Speaker 5 (25:29):
The course of one hundred and eighty days, Like what
if you didn't take alpha podcasts?
Speaker 7 (25:33):
We were talking about this earlier, But I mean, I
think a lot of it also comes back to people
just being like enumerate, like they literally don't understand the
basic math of things. And a good example is we've
talked about this in other context, but like mass screening
test that's a big thing among the boomer crowd, also
among the tech types, that they do these screening tests
with hundreds of blood tests and they look at all
these markers and it's like, Okay, this is preventive screening.
Speaker 3 (25:55):
I'm doing something really good for myself.
Speaker 7 (25:56):
But the problem is that most of the things you're
screening for have very low population incidences, right, They're not
very common. The things that are pretty common we have
terrific tests for, like colon cancer, right, right, we have
really good tests for that. You don't need to do
something exotic, and we have a good test and we
can actually do in the process of testing treat it right,
or at least some forms treat it. But for all
of these much rarer diseases where you can do some
(26:17):
of this population screening with blood tests and that has
very low incidents. The statistics of that is, if something
only has like a half a percent incidence in the
population and your test comes back as positive in all likelihood,
it's not right. So people are getting all of these
false positive results on these tests because they say to themselves,
I'm doing something preventive from my health. Look what I'm
doing with all these tests. No, you're basically lead gen
(26:38):
for medical right where you're just lead gen for new procedures.
Because almost every positive test, if you're otherwise healthy, the
odds are it's actually a false positive, which leads to
secondary testing, so that the system loves you because you've
got this your terrific source of additional testing. But it's
nothing to do with health. It has to do with
the term that doctors it's the worried well, the worried
(26:58):
well with money, or horrific market. And these are the
worried well with money, and they do all these mass
screening tests. They don't realize that if something has a
low incidence in the population and it comes back as positive,
you still probably don't have it.
Speaker 2 (27:09):
Ps When they find out they ultimately don't have it,
they're relieved, not furious checked.
Speaker 7 (27:16):
Yeah, imagine if it's been positive, or they tell the
reverse story, which is, yeah, I know there are a
lot of false positives, but a friend of a friend
had that test done. It's like, yeah, let's say a
friend of a friend on the lottery. I mean, yeah,
everything it does periodically work out. But that's not the
same thing as saying that across the population this is
a good idea. No, it's a terrible idea because it's
all this follow up testing.
Speaker 4 (27:36):
What one of the things that's so fascinating about it is,
it's like it's the one area where people on the
right and the left agree.
Speaker 1 (27:45):
They both know. They both think that they they both.
Speaker 4 (27:47):
Believe that these you know, that these things can cure
them of all these ailments and so on, and so
they may be under different names and different rubrics, but
they they both What was someone a neighbor of mine?
Speaker 3 (27:59):
Is in.
Speaker 5 (28:00):
To your specific point you're just making. Yeah, let me
let's hypothesize. There's doctor X out there, and doctor X
as a podcaster, and doctor X says, listen, well, some
you know, we're taking two scoops of creatine at an
extra hit of cilia mus fiber and above are gonna
they're gonna do anything at the margins, like maybe maybe not.
(28:23):
What you really need to do is, you know, you
need to do two days of zone to cardio.
Speaker 2 (28:31):
You should do either sprints.
Speaker 5 (28:33):
Or you know, four by four by four minute cardio
or bah blah blah blah.
Speaker 2 (28:37):
One day a week.
Speaker 5 (28:38):
You should do mobility work for ninety minutes on a
weekend when you've got time, and you should lift three
to four days a week, making sure one day's like
if there was a guy that just or woman who
just said that, everyone would go guys a jerk, let's
put that one on again, who says take the thing, yeah,
Like yeah.
Speaker 4 (28:59):
Well that's the thing that crazy when you watch these
podcasts the guys that or the women do but they
are so emphatic about this is it and there is
no other thing and this is how I do it,
and and I feel fucking great, and it's like it's
so they are so alpha in there.
Speaker 3 (29:17):
But that's survivor by us, right.
Speaker 7 (29:19):
All the people who are like, you know, this might work,
this might not, well, they fall off because they get
out competed right by the people who are absolutely.
Speaker 5 (29:27):
Certain sure are sure of it right, right, Because work,
and this might do something of the margins. But we
should really do is these things also stop eating garbage
and blah blah blah, and you know, yeah, it's too hard.
Speaker 3 (29:38):
It's too hard for people.
Speaker 7 (29:39):
They don't want to do any of They don't want
to do any of those things, and so and then
and then, but again it drives this at the margin.
All of these people with fall certainty and secret knowledge
because they're the that's the certainty is incredibly appealing. And
the idea that I know a thing that others don't
know and no one will listen to me is also appealing.
Speaker 4 (29:54):
It sounds exactly like you know, when you when we've
talked about this before, but when you're you know, you're
walking through New York, you drive through La and there's
this big, long line of all these people that are
waiting to buy this thing because they think it's it's
secret and no one else knows about it, and you know,
at the Supreme Store, this is that the other it's
the health version of that.
Speaker 7 (30:11):
Yeah, humans like to It's back to the synchronized fireflies
we talked in another episode.
Speaker 3 (30:15):
It's his idea of.
Speaker 7 (30:16):
As soon as we can observe each other doing a thing.
We assume the other person knows something.
Speaker 2 (30:19):
Mm hmm, right, yeah, what do they know that?
Speaker 3 (30:21):
I don't know? What do they know that? I don't know?
Speaker 7 (30:23):
Because certainly the system can't cure my problem. So if
it can't cure my problem. And there's a lot of
people's lined up for this, sign me up.
Speaker 3 (30:29):
I'm in.
Speaker 1 (30:30):
Do you guys do those full body scan things?
Speaker 3 (30:33):
No, that's the ridiculous hoite Do you do it?
Speaker 7 (30:35):
No, because the exact same reason I don't do the
blood panels, because they're all that's false posits le gien.
It's all legion, right, I mean, it's again, most most
of the cancers, for example, people do this thinking they're
looking for cancers. So most of the time there's other things.
But most of the cancers that kill you are very
(30:56):
fast moving cancers. Slow moving cancers, by definition, tend not
to be the ones that kill you. So if you're
doing an annual test or a bi annual test or
whatever else on ice, you're trying to do it weekly
or something insane, you probably won't pick up the thing
that kills you.
Speaker 1 (31:07):
Anyways, except for stomach cancer.
Speaker 7 (31:11):
There's exceptions across but the point is in general, you're
not going to pick up those things because most cancers
are slow moving. The ones that are fastest moving probably
won't get picked up on the tests anyways, because in
all likelihood between tests, you know that's probably And then
so the answer people give as well, I'll just test
more often. But now you're into the problem with false positives, right.
So it's like, okay, fine, I just saw something. We're
gonna have to go in and doing like an upper
(31:32):
end to scopy, and we're going to check and see what. Oh,
it turns out it was nothing. But by the way
on the end, you know, I perforated, blah blah blah.
It's like, wait a minute, this is worse than the
thing that I was worried about in the first place.
So all these invasive procedures have, leaving aside the cost,
they all have consequences. It's not nothing's perfectly safe.
Speaker 3 (31:48):
Right.
Speaker 7 (31:48):
There's like an old line in medicine that is like,
no benign condition a well intentioned doctor can't make worse, right,
I mean it's exactly like that. It's well, yeah, they
wanted me to do this.
Speaker 4 (31:58):
I feel like Paul could have been a really good
social media retencer.
Speaker 1 (32:03):
Of course, like health person.
Speaker 2 (32:06):
Takes with authority. That's all you need to do.
Speaker 4 (32:09):
Take ivermectin and you'll your cold will go away.
Speaker 1 (32:11):
By tuesday and good hair and good hair you're in.
You really could have pulled it off.
Speaker 3 (32:17):
Yeah, well that's my other podcast. It's Paul Influencer.
Speaker 5 (32:21):
I think also, I'll go back to these when people
quote studies, they read the summary and then they say
that as if it's a blanket fact instead of the
data showing that in some cases but not these and
those and not these other ones. They don't look at
the detail, they don't study the detail. They quote a study,
(32:42):
they they abstract the abstract, summarize it, and generalize it.
And then everyone thinks, well, I heard on so and
so's podcast that doctor so and so says there was
a study and it's true five percent of the time.
Speaker 7 (32:58):
Yeah, and I mean science, the initial results almost always
fall down, like the replicability they call the replicability crisis
and science and it's like it's endemic. Both studies turn
out to be either no effect or weaker effect or
weaker effect over time. It's not that the bacteria say, oh,
look they're writing about us. Yea, you know, we're going
to stop doing what we were doing. It's not that
they were outed. It's that the original study, for whatever reason,
(33:20):
showed a larger effect than actually existed, and that's why
it got published. So subsequent follow ups almost always show
a smaller effects size. But it's not because we changed anything.
It's just because that's how it got published, was because
it found the thing in that moment that had a
higher effect size. So big surprise, it doesn't work well.
Speaker 4 (33:39):
Amount of questions on this topic because it's really uh shocking,
you got anything else?
Speaker 7 (33:44):
No, I think it's actually empower I think it's incredible
way well, because once you realize we actually know the
things that work, we.
Speaker 5 (33:50):
Know what works, we know what works, and by the way,
they're very straightforward and everyone can do them. Maybe you
know it's hard for lots of people to get the
best possible clean ingredients. I get that most people can do,
you know, they just it's hard.
Speaker 7 (34:04):
And so you can and you can stop paying attention
to all this other stuff out there, all this noise,
clear your mind of it because at the very at
the most it's at the very very margin a couple
of percent. And I know the things that make up
eighty or ninety percent of the health benefits. That's incredibly liberating.
It's like saying, I don't have to take the test.
I don't have to take the test anymore. I know
there's like four things, and just I'll do those things
in the call of a day. That's the thing that
(34:25):
I think is really empowering for people. And then to
why people get distracted and get on this rabbit hole
of two hundred health podcasts and thousands of dollars in
supplements and everything else. It's like, you need, you know,
the cleans you need, you need like a cognitive cleans
to clean all that shit out of your brain because
that's the thing that's distracting you in taxing your time.
So as soon as you whenever people can be finally
(34:46):
realize that that's incredibly liberating.
Speaker 1 (34:49):
Fun.
Speaker 4 (34:49):
Fun, Now, who's the comedians that Big lea who did this?
Speaker 1 (34:54):
He did a great show where.
Speaker 4 (34:56):
Big Leibiglia where he got sick whatever I think it
was Mike and he.
Speaker 1 (35:02):
He goes to the doctor. It's not him, actually someone else.
Speaker 2 (35:07):
You are such a great story telling amazing.
Speaker 3 (35:09):
I don't even know what that was. Yeah, by the way,
you know.
Speaker 1 (35:10):
The other thing to this guy goes to the doctor.
It's it's on HBO.
Speaker 4 (35:14):
It's it's this British Indian guy.
Speaker 1 (35:16):
I'm mixing.
Speaker 3 (35:18):
A British Indian guy.
Speaker 1 (35:19):
Burbiglia has a great show he did it live.
Speaker 4 (35:22):
I think it's now on Netflix, where he does have
to start exercising and he goes to the gym and
he sees his old guys and naked and it freaks
him out, and so he goes to the pool of
goes swimming. Anyway, this other guy says he gets sick
and he goes to the doctor and he's like, please
don't say it, Please don't say it, because the doctor
does his health panel and everything, and the doctor goes
if you know, he goes, if you eat better and exercise,
(35:42):
and he's like, fuck, he said it. But the whole
thing is about that, about how like all he needs
to do is eat better and exercise, and he wants
to do anything but that.
Speaker 2 (35:51):
That's hilarious. Really, I think you lost something in the retelling.
Speaker 7 (35:55):
But it's universally true, right, nobody wants to do nobody
wants to do the things, the things.
Speaker 1 (35:59):
That's very funny.
Speaker 3 (36:00):
But the other one.
Speaker 7 (36:01):
Last thing I'll say is that on the podcasts, and
the reason why those are so successful, and we talked
about this the other day of a text, was that
this idea of audience captured. Once they start down that
path and the audience says, oh, I dig that, that's
really good stuff. That becomes a flywheel that goes round
and round, and they do more and more of it,
and they get pushed to the periphery because it's that's
(36:21):
what the audience wants. They don't want to be told
to like run, lift, eat better, and stop drinking so much.
They want to be told there's a magic thing they
can do. And there's, by the way, in addition to
that magic thing, there's four more and three of them
have my brand right, And that's and so this idea
of audience capture, we're increasingly in social media. People get
captured by their most ardent listeners, watchers, whatever. That's one
(36:44):
of the reasons why this stuff just goes hits escape
velocity and takes off into these wild corners. And so
that's a huge factor in what's going on right now.
And I see that with all of these what's the
Glenn Doctor, Mike, the big lifter guy, Like, he's a
good example of this. He's a guy that really pushes
the idea of resistance training and has a very successful
app and everything else. And now there's a big push
(37:05):
about why, you know, maybe he's not as credible as
a researcher as he people thought, and so on and
everything else, but he was got pushed out to the
edges by the lifting community and what you can do
to really service the lifting community. And again, audience capture
takes you into crazy places and the next thing you know,
you're like, oh my god, I can't believe this crazy
stuff I'm saying.
Speaker 4 (37:24):
Well, it's also it goes, it goes. You've seen this
across chess and meditation and now in the health industry
where it goes from a podcast and the next step
is an app with a subscription model, and that becomes
successful and you're making twelve to fifteen million a year
off that, and now everyone else is downloading it and.
Speaker 3 (37:42):
Sixty million apparently for doctor Mike's app.
Speaker 1 (37:44):
Sixty million sixteen year.
Speaker 3 (37:45):
Yeah.
Speaker 2 (37:46):
Crazy the builder dude, Yeah yeah.
Speaker 7 (37:48):
Renaissance periodization. This is this thirty dollars a month program
for getting Swoole.
Speaker 3 (37:56):
That's what the kids saying?
Speaker 4 (37:58):
All right, Well, that concludes our second episode on health
and wellness.
Speaker 9 (38:04):
We'll see you all next week.
Speaker 3 (38:11):
M
Welcome.
Speaker 2 (00:03):
Are you going to start singing the introduction? Welcome to the.
Speaker 3 (00:07):
Nick stop immediately can take it.
Speaker 4 (00:27):
Welcome to the Nick, Dick and Paul Show. This week,
we're doing a part two to our wellness episode that
you will have heard a couple of weeks back, and
we are going to be talking about longevity and how
there are lots of fake doctors out there that pretend
they're real doctors and people who are trying to live forever.
(00:48):
And I just found a crazy cistics. I didn't know
this that the wellness industry now accounts for six trillion dollars,
six percent of the global GDP. It's and it's three
times more than pharmaceuticals.
Speaker 3 (01:01):
Yes, that is growing.
Speaker 2 (01:03):
Yeah, by the way, grow faster, grows. Yeah, and it's projected.
Speaker 5 (01:07):
I was going to say, and growing faster, and then
you guys both said it, and I was like, do
I add a.
Speaker 2 (01:10):
Third and growing faster? Damn it? I wanted to say,
to go the other way?
Speaker 1 (01:19):
How is that possible? Can someone explain that to me?
Nine trillion?
Speaker 6 (01:25):
One?
Speaker 3 (01:26):
Yeah?
Speaker 2 (01:27):
Easy?
Speaker 5 (01:28):
Literally A people don't want to die be other people
can tell you how not to die?
Speaker 2 (01:35):
See profit serious?
Speaker 5 (01:38):
I mean, not not too far from that, not from that,
but people are constantly looking for what's another short cut
that can allow me to be live longer, live healthier,
live better, be stronger, be more attractive, have crisper, cleaner skin,
(01:58):
crisper skin, what's the word.
Speaker 3 (01:59):
We would work?
Speaker 2 (02:00):
Who is making this smoother skin?
Speaker 4 (02:03):
Trillion dollars?
Speaker 2 (02:03):
Is it just?
Speaker 4 (02:04):
Is it a bunch of influencers?
Speaker 2 (02:06):
My uncle Phil and Pittsburgh.
Speaker 7 (02:08):
There's a there's probably a dozen major supplement companies that
are among the largest of these things Nature's Choice Pure Encapsulations,
and they're doing just gigantic business.
Speaker 5 (02:20):
You know, if you go go walk into Whole Foods
and go look at the pure encapsulation, pick pick, pick,
pick any one of these twelve and you know, pick
up a whatever you want to pick up Alpha, the
poc acid thirty seven, you know, thirty These things don't cost.
It's crazy how much the margins on these things are enormous.
(02:40):
But you know, the question people ask themselves is, you know,
what's it worth for me to be able to have
clearer skin.
Speaker 2 (02:48):
And be better, you know better?
Speaker 7 (02:51):
And it's also the reverse too, where it's like, well,
what's the worst thing that could happen? I mean, I
might as well try it, right, And that hundred percent
that pulls people in all the time because it's not
like they said, well, you know, I was thinking this
today of doing some chemotherapy just to see how it goes.
Speaker 5 (03:04):
Yeah, I got to tell you. There's an ad. There's
an ad on during the NFL games on Sundays for
some pharmaceutical product and I don't know what it is,
but all I remember because it caught my attention, is
the very end when they're going.
Speaker 2 (03:20):
Through the warnings. The last warning. It's actually screenshot it.
The last warning and I'm not making this up is
may cause life threatening bacterial infection between the anis and genitals.
And I was like, I don't even know what this
product is.
Speaker 1 (03:40):
Did it actually says and genitals?
Speaker 3 (03:43):
Yes?
Speaker 2 (03:43):
On TV?
Speaker 5 (03:44):
And he says it, and then it's also written there
in case for the hearing and pair. And all I
thought to myself was who, whatever this thing does, who
sees that goes worth it?
Speaker 3 (03:57):
Sign me up?
Speaker 4 (03:59):
You know?
Speaker 2 (03:59):
What the hell with it?
Speaker 5 (04:00):
I'm in.
Speaker 3 (04:01):
This is the thing that's been missing from what could
it be?
Speaker 5 (04:05):
Where that's like, you know, so many questions, what what is.
Speaker 1 (04:11):
What between your.
Speaker 2 (04:14):
Also I mean everything.
Speaker 5 (04:19):
I think it's the short No, Like seriously, I'm just
telling I don't know, I don't know.
Speaker 3 (04:27):
I don't know anyway.
Speaker 7 (04:29):
But the point being, like from these products, no, no, no,
like it's true.
Speaker 3 (04:33):
But you see this on all these products. They all
have these wild disclaimers.
Speaker 7 (04:37):
And my favorite always is whatever it is it's supposed secure,
it turns out also to be a side effect.
Speaker 1 (04:44):
I just imagined the.
Speaker 5 (04:45):
Doctor the dollar number is, you know, that's it's it's
it's a crazy number, but go but going up because
for those two, for those reasons, I want this to
be better. This proposes to fix one the aspect of it.
It's an extraordinary amount of money that doesn't make any
rational sense. But what what you know, what's the harm
(05:08):
in trying it? What if it does work?
Speaker 3 (05:09):
Right? What if it does work?
Speaker 7 (05:10):
And that's the thing across so many of these and
it's not just the therapies. It's also like you know,
cold rocks on my head or whatever, all of these things.
It's like, well, what's the worst thing they can have, right,
I mean, it's.
Speaker 2 (05:21):
I might as well try it.
Speaker 4 (05:22):
Do you think when people when they were doing the
drug testing for that drug.
Speaker 1 (05:27):
I mean they sat down and the guy acrossed at
the researcher was like, so, jeffany studde.
Speaker 2 (05:36):
Here's the deal. Obviously someone someone did.
Speaker 3 (05:43):
We've lost him because I'm watching you laugh for the
first time.
Speaker 2 (05:50):
Obviously someone did and it was life threatening.
Speaker 5 (05:54):
Yeah, that's the disclaimer. This is my lawyers. Yeah, he's
the disclaimer. But you know, you know, there was a
negotiation like do we have to say? I mean, do
we really do we have to say? I have three questions.
Do we have to say life threatening? And are we
allowed to say anus and generals? During Sunday at two pm?
(06:14):
Oh that's a good plause. You know, some kids watching
the game with his dad and I was like, Dad,
what are the anus and the genitals?
Speaker 3 (06:21):
Aren't you gonna say?
Speaker 5 (06:22):
Dad?
Speaker 3 (06:22):
I saw this on the shelf upstairs, so I need
to know anything.
Speaker 8 (06:28):
Yeah, okay, going back, Oh man, who.
Speaker 3 (06:42):
Do this was your This was your touchstone, This.
Speaker 2 (06:46):
This is his waterloo. I mean I've got it on
my phone. I can show you that.
Speaker 3 (06:57):
Sorry, I couldn't help myself.
Speaker 2 (07:01):
Oh yeah, rash anyway.
Speaker 7 (07:06):
But that but that people are willing to take that
that people are willing to take that drug anyway, again
tells you the problem.
Speaker 3 (07:13):
It doesn't seem it doesn't seem to matter what the
disclaimer is saying.
Speaker 2 (07:16):
It doesn't.
Speaker 5 (07:16):
It clearly doesn't seem to this like imagine and is there, Like,
let's play invent the worst possible disclaimer. That thing hasn't
you have been you have got the worst possible disclaimer.
They're like, let's throw it in the ass, go for it.
Speaker 2 (07:32):
We're going to sell a million of these.
Speaker 7 (07:34):
Yeah, they wouldn't be able to sell it with that
kind of side effect if it didn't work.
Speaker 5 (07:38):
Yeah, if we didn't do something, you have to do something.
Why would they be putting that on there if it
didn't work.
Speaker 2 (07:44):
But this is what people tell themselves.
Speaker 7 (07:45):
The crazy thing is is like we know what works
and people don't want to do it.
Speaker 3 (07:49):
That's the reverse part.
Speaker 4 (07:50):
But that's why that's the craziest part, because the pharmacceutical
industry is worth the third of the wellness industry.
Speaker 7 (07:55):
Yeah, but no, no, no, I don't even mean that the
thing that works in terms of drugs, You.
Speaker 5 (08:00):
Mean health one move, move, move a lot a little
bit differently. Every day, B get seven to eight hours
of sleep, C eat real food, D have a group
of friends who you socialize with and get some sort
of sort of fulfillment from it.
Speaker 3 (08:15):
Make sure you're not paying those friends.
Speaker 2 (08:17):
And make sure you're not paying those friends.
Speaker 3 (08:18):
It's right, this from classic problems.
Speaker 7 (08:19):
Yeah, but that's it, Like that's like eighty percent of
what we know to be the things that most influence
longevity are those four things, maybe even more like leaving
a side.
Speaker 3 (08:29):
You know, if if you're bleeding out, you really should
stop moving out, that kind of thing.
Speaker 5 (08:32):
And if you look at yeah, you look at physical health,
it's you know strength, you know strength and VO two
max are you know whatever the right and not drinking
and not smoking right.
Speaker 7 (08:44):
And but we know all those things, we know all
those things, and yet people don't do well do or
don't depending on them, They don't do those things.
Speaker 3 (08:50):
And instead, you know the thing with the bacterial infection.
I may be all in on.
Speaker 5 (08:55):
That, Well, it's GLP ones to lose weight, but then
that doesn't discriminate between muscle and fat, so people waste away.
Speaker 3 (09:02):
Waste away.
Speaker 1 (09:03):
I have a different I have a different feeling on
GLP once.
Speaker 4 (09:07):
Okay, I think that I think that they're a good thing.
I think that you have I think that you have
being overweight causes.
Speaker 2 (09:15):
The list is endless heart disease.
Speaker 3 (09:20):
Well, we don't.
Speaker 5 (09:20):
Disagree with you. I think we're saying people love a
short cut.
Speaker 1 (09:25):
Yes, that I agree with.
Speaker 5 (09:26):
But I could eat healthy and not do this and
not do that, or I could just do this, take
a full dose of this, and that I'll worry about
the fact that my muscle is wasting away.
Speaker 3 (09:35):
Just as fast as maybe there's a drug for them.
Speaker 5 (09:37):
Yeah, there's probably for you know, if I wait around
long enough, there'll be a drug for that too, and
I can take this drug to offset the effects of
that drug.
Speaker 4 (09:44):
One of the questions I have is when you look
at social media like those, there is this thing going
on in Silicon Valley now where all these people are
taking this penile or rectile function drum sealis sealis and
they're because they they read somebody. Okay, it started to
be because someone a doctor on Twitter had said that
(10:04):
it was proven to reduce heart disease and blood pressure.
Speaker 3 (10:09):
Because is that the that's right?
Speaker 4 (10:12):
But and then so all these it's like everyone I
know up there is now taking it, right really.
Speaker 2 (10:18):
Yeah, I think Brian Johnson started this.
Speaker 5 (10:21):
He was like I remember he said I'm on a
two and a half milligram doss every day. Said you're
the lambs or I'm strong of boners.
Speaker 6 (10:33):
Yeah, good line.
Speaker 4 (10:57):
Well, but then when you actually look into the research, Yeah, it.
Speaker 1 (11:01):
Turns out his own nonsense.
Speaker 5 (11:02):
And then when you look at it's nonsense because it
is a vaso dilator, so I'm sure it does.
Speaker 7 (11:07):
But it was like an observational study, man, only I
mean there's all these the people who most likely to
take seelis are already healthy because these are the people
who are using these drugs, and so there's all these potential.
Speaker 1 (11:19):
It's not a it's not it's not a miracle drug.
Speaker 2 (11:21):
It's not a clinical study.
Speaker 4 (11:22):
But when I when I clicked on one of the
doctors quote unquote, it turns out the guy was like
a self proclaimed doctor from you know, it's like it's
the question is is there are a lot of whys,
why are but this is the guy was in a
real doctor.
Speaker 1 (11:35):
Why is it?
Speaker 4 (11:36):
The people don't question, yes, but you could go on
you could go on social media right now, I could
go on all of us.
Speaker 2 (11:43):
I think I know where next going and just say
I'm doctor Paul Kadrowski.
Speaker 1 (11:46):
Right, and you could get all these followers.
Speaker 4 (11:48):
Why is I wouldn't believe you if I.
Speaker 1 (11:53):
Obviously I know you believe you, but if I didn't.
Speaker 3 (11:54):
Know the other way around. Actually, but anyways, okay, but
why is.
Speaker 4 (11:57):
It that we I understand the like I want the shortcut?
But what is the psychology of wanting to just trust
the random person on social media rather than.
Speaker 5 (12:09):
Because people believe in secret knowledge, and they believe in
they believe in experts, and the expert isn't going to
tell me something that's not true the expert and well
also some of those experts have secret knowledge, right that
they don't share. I may have to sign up for
a monthly plan or whatever case may be, but that's
their secret. So people have this incredible belief that the
truth like X files, is out there, but it's it's
(12:32):
held in these special places. And so if someone if
you make it look like secret knowledge, it's incredibly appealing
to people that oh, they know, they know this is
actually you know, it's mattresses are the best cure for
cancer or whatever the case. All of this is just
secret knowledge and that gets shared like you know, you know,
over social media or over emails or penman tells you.
Speaker 3 (12:54):
Neighbor tells you over coffee. It's like I heard that
a friend of a friend.
Speaker 4 (12:57):
I remember remember during COVID those like voice notes we
go around. My cousin's brothers sister is a doctor COVID research.
And apparently if you gargle with hot salt water you
don't get it.
Speaker 5 (13:10):
But things like you know, podcasts and social media amplify
the secret knowledge factor.
Speaker 3 (13:17):
Right.
Speaker 5 (13:17):
And then this woman was on Peter Attia this podcast
a month or so ago, when was going on about
you know five you know, scoop full of creatine. Fine,
but two three scoops of creatine. You know, studies show
X y Z, and you want to go and actually
look at these studies. They're there at work. It does
(13:38):
it for some people. It doesn't work for everybody. It's
actually a minority of the people that they triple does
the creatine on that has this beneficial effect on it.
But all she has to do is say, you know,
these recent studies show that blah blah blah, and then
people the next thing you know, they're taking three scoops
of creagene instead of one scoop.
Speaker 7 (13:56):
And yeah, and I mean and part of the problem
is that most of medicine doesn't work, right. I mean,
the reality is it's very difficult to cure a lot
of chronic diseases. We just don't have we don't have
treatments from anything other than the acute injuries Like you know,
you're bleeding out, I can do something about that. You
break a bone, I can do something about that.
Speaker 3 (14:12):
But there's a.
Speaker 7 (14:12):
Host of things that we can't do anything about, and
so people are desperate for solutions to those problems. Right,
all this host of chronic diseases, including cancers and other things.
And so if orthodox medicine doesn't have an answer, people
again want to believe someone has secret knowledge, and they'll
go out and find those people. Becure's lots of people
perfectly willing to say, well, I know, I don't know
what to do about that.
Speaker 3 (14:32):
It's obvious.
Speaker 4 (14:33):
But when it doesn't work, when does that reality set in?
Speaker 7 (14:38):
Well, the history of humans with cults is never Yeah,
it's like the millennial cults were thin when you die, right,
people were told for years that like the world was
going to endle it was eighteen seventy two, in eighteen
seventy eight, then nineteen to two that had no impact
on those cults that believed in the end of the
world and actually grew them. It was good turned out
to his good word of mouth to have the end
of the world Nott come because it gave you more
time to promote.
Speaker 3 (14:59):
The next one. People are desperate to have, like, believe
in these things.
Speaker 4 (15:02):
I was talking to Ann coologist recently who was telling
me that you had a very young patient who was
going through chemo and she had been seeing on social
media that you should do vitamin seed drips while you're
going through chemo because it will help you whenever, and
it killed her because of course the vitamin C has
the opposite effect and keeps the cells alive and so on.
(15:25):
And it's like, but why is it that those stories
aren't the one that's spreading on social media, and it's
the stories of.
Speaker 7 (15:32):
Because of the ineffectiveness of the treatments, because people want
to believe that there must be a better way, because
these are not cures for the most part. People end
up in chronic conditions and there's cancers in remission, but
it's not completely gone, so they want to believe there's
something else. People are desperate for hope, which is completely
understandable because outside of the obvious candidates, most things at
(15:53):
best bring things into remission. They don't cure anything. That's
why they the biggest miracle drugs medical history. Outside the
GLP ones or like seventy years ago, they're the antibiotics.
And those waves of things that actually fix things are
really unusual, and so as a result, we're in this
moment where it's like, well, there must be something because
nothing's come along to fix my problem, so there must
be something else.
Speaker 5 (16:13):
But there's a there's a specific area of the wellness
industry where there is a fortune, where there are fortunes
to be made, and that is in the related to
longevity space, which is, okay, the life expectancy for a
healthy you know, so and so X y Z year
old is let's say eighty years old. But we all
(16:36):
know that the last you know, at seventy three or seventy.
Speaker 2 (16:40):
Five, you fall, you know, it falls off a cliff.
Speaker 5 (16:43):
So but if you start taking these things now and
subscribing to my you know program now and paying this
much money for A and B and C, when you
get to seventy five, you won't fall off a cliff.
And those last five six seven years will be rate
instead of miserable and great. You're not gonna know till
(17:05):
you're seventy five whether it worked or not. And ps,
since you feel great now because you're taking all these things.
And I feel pretty good for this age. And I look,
it says here on you know this chart that I'm
in a ninety eighth percentile.
Speaker 2 (17:19):
I'm going to keep taking these things because it's working, because.
Speaker 5 (17:22):
It's work, because it's working right, And so there's just
an enormous I mean, it's an opportunity for people to
take advantage of, and they do.
Speaker 7 (17:32):
And they do, and it's it's kind of like what
was the thing in the in the It's like the
long con right, It's like the long con in the
thing is that it plays out over such a long
time that people can't even begin to say, well, you know,
if I keep doing this now, it's going to add
each month I do it now, adds a month in
twenty five years and so on, and they're like, wow,
I might as well just continue doing this because who
knows what will happen otherwise, right, just keep taking it
(17:53):
and taking and taking it. So it's a great excuse
for just continuing to do something even though you have
no proof for twenty five years or whoever long it'll
be until you right, you're at that point. So that's
it's a tremendous game that people play. Is this this
long con with many of these therapies that are supposed
to increase health span, because that's the big push, right,
It's not just that I want to live longer. I
want to live longer in good health. Right, And so
(18:14):
if this has an effect on that, I won't know
for such a long time. Right, there's no there's no
testing today, there's no way of stopping me. You can't
convince me I'm wrong.
Speaker 5 (18:21):
Right, yeah, now, and you don't have to prove that
it's extending people's lives because you're just going to say, no,
it's not going to extend your life. It's just going
to extend the health period during which you're healthy. Right,
And there's no what do I do with that? You
can you can improve that that's not true.
Speaker 4 (18:38):
What part of it do you guys think is? You know,
is it's replacing religion in some respects like this this
idea that we people, I mean, look all this, all
the studies that show that less and less people go
to church than ever before, believe in some higher power,
and so on and so forth.
Speaker 5 (18:57):
I don't know that it's replacing religion, but it's certainly
the case that if you don't aren't religious and believe
that the end of life is the end of the road,
then you're going to want to make it go as
long as possible, and you're going to put every dollar
you can.
Speaker 1 (19:09):
And it's like this belief, it's like this this system.
Speaker 5 (19:12):
I mean, you have people like Brian Johnson and Don't Die.
You know, they're going to these crazy extremes. Like you know,
he tweeted the other day like he measured the He
measured the amount of microplastics in is ejaculate And I
never thought I would use ejaculate in a podcast in
front of the public.
Speaker 2 (19:29):
But here we are. But he put on Twitter and
I thought two things.
Speaker 5 (19:32):
One like he was like this, you know, I have
this amount of microplastics and my Jackie ejaculate.
Speaker 3 (19:39):
Two things.
Speaker 5 (19:40):
One I thought, imagine having so much free time. I
really thought to myself, like I like, I can't even
get to all my email. And I thought, wow, imagine
having so much free time that I could think to myself.
And then secondly it was like, what are you going
(20:01):
to do with that information? I mean you might as
well have said it's mostly packing tape and dumb.
Speaker 3 (20:07):
That's right, okay, and not what pieces of smurf?
Speaker 4 (20:12):
What's a whole then full bread?
Speaker 2 (20:17):
And you know, but it's actually people responding.
Speaker 7 (20:19):
And the thing that gets people excited though, is that
there is a body of research that says that microplastic
contamination is like a major source of inflammation, and inflammation
can lead to arthritis and all these other things. So
it's this is the seductive thing with all this stuff.
It's not that the underlying idea is wrong, right, right,
there's a reason to care about microplastics. It's just you know,
to what length should you go? And are there more
(20:40):
important things you could be doing.
Speaker 2 (20:42):
Like let's go get a cup of coffee.
Speaker 7 (20:45):
Right, maybe make some more friends? Are to do it?
There's so many other things you could be doing. Yeah,
But watching people optimize at the margin for things that
probably will have no impact on them is remarkable because
there's other things you could be doing that have.
Speaker 3 (20:58):
A huge impact.
Speaker 7 (20:59):
Run, lift, eat back, enjoy life. Yeah, stops hiking and drinking.
There's all kinds of things you could be doing.
Speaker 2 (21:07):
Read books right that have a huge.
Speaker 3 (21:08):
Impact, and yet people don't want to do those.
Speaker 4 (21:10):
Do you think do you think he's Do you think
Brian Johnson will get hit by a bus?
Speaker 1 (21:13):
That's how he goes out.
Speaker 3 (21:16):
It's like this, what was the seed?
Speaker 7 (21:17):
It was no country for old man where he, like
Anton Sugar, is probably getting wet. It's like he's crossing
through the intersection. He gets cleaned up. Yeah, it'll be
a little like that, right, It's like, wow, this guy
kind of owns the world.
Speaker 3 (21:26):
And then the station wagon.
Speaker 1 (21:28):
How how old does he expect?
Speaker 4 (21:30):
I mean, it's like, what's the point? I don't get it.
How old does he want to live to forever?
Speaker 5 (21:34):
No, he doesn't want to. He wants to don't don't die.
Speaker 4 (21:39):
Yeah, I had, I had, I had lunch with him
like ten years ago when he was normal. He was
normal before he was not normal, and then he he
don't sold his company and everything, and and then he
became not normal.
Speaker 2 (21:54):
So you saying that's you, You're going to be dead
in a few years.
Speaker 4 (22:01):
It'll be ejaculate now, it will be it will be
something between my anus and my scrotum that will kill.
Speaker 2 (22:05):
Me, please. You're not allowed to say scrot them. It's genitals.
The word was specifically general.
Speaker 3 (22:14):
Be a little more delicate.
Speaker 2 (22:15):
Sorry, so it wasn't gender specific.
Speaker 3 (22:18):
But that's true.
Speaker 4 (22:19):
But could the gender But is this is this a
generational thing or is this is this an everybody thing?
Speaker 7 (22:25):
No, it's I think one of the reasons why this
stuff is on the rise in particular is because of
an aging population. Right, So you've got the boomers aging
out and saying, like, you know, I was told this
would go on for some time. I'm not ready to
leave yet because my house hasn't finished appreciating.
Speaker 5 (22:39):
And my starting to hurt, and my left knee is
wobbly and I got a bum ankle or whatever.
Speaker 7 (22:46):
So that's I think one of the drivers. It's not
just it's not the at the younger end. It's partly
because of it's a boomer phenomenon where they're aging at
it and then it's like, well there must be more
I can do.
Speaker 5 (22:55):
Right, And the falling vo two max as you get
older starts you start to become I mean, even when
it's high and you start to notice it falls a
little bit, you're like, oh, oh yeah, and you know,
most people don't want to do four by four four
by four minutes sprints.
Speaker 3 (23:11):
No, right, it's a lot of trouble.
Speaker 2 (23:13):
Yeah, it's a lot of trouble, and it's it's horrible.
Speaker 3 (23:15):
Yeah, and you'll probably just tear a hamstring anyway.
Speaker 7 (23:17):
Yeah, right, So I got But that's and that's a
big part of the problem is that the things you
would have to do to remedy it are just really annoying. Right,
So people don't want to do it, and they'd rather
find another shortcut. But I think part of it is
this this we're living in, you know, this demographically, this
aging society, and not surprisingly it becomes fixated on whatever
I can do to.
Speaker 9 (23:38):
Keep the game, And does AI fix it or no?
Speaker 1 (24:03):
Or makes it worse? How's it making it?
Speaker 2 (24:04):
Well, what I'll tell you what I've said this before.
Speaker 5 (24:08):
What AI does do is it suggests a whole I mean,
it definitely reinforces what we're talking about. It suggests a
whole litany of things you should do for your daily protocol.
Speaker 2 (24:21):
And I think I've said this before.
Speaker 5 (24:23):
A friend of mine came by and said, you know,
I asked chat GPT what I should what vitamins?
Speaker 2 (24:27):
I should be given.
Speaker 5 (24:28):
You know, I'm this old and I weigh this much
and blah blah blah blah, and what vitamin and what
what supplements should it be taking every day? It's more
than happy to suggest a whole range of them to you.
And I said, I said that this friend, I said,
let me guess. I bet you it suggests you take
alfhaa poet ascid. It was like, it does suggest I
take helful of poke acid.
Speaker 2 (24:48):
How do you know? How did you know?
Speaker 5 (24:49):
And said, because it suggests that for everybody, which is like,
of course, and as you might expect, he had no
idea what alf a poet.
Speaker 3 (24:59):
It's just the thing that chat GIPC says I should do.
Speaker 5 (25:01):
It's one of the eight things, ten things, eleven things
that Yeah.
Speaker 7 (25:05):
But that's and that consensus driven stuff on AI is
where you end up, right, is because it's going to
make that it's a thirty seven year old guy on
Reddit says, and they're all.
Speaker 1 (25:14):
Doing AI reads it and reads it podcast.
Speaker 5 (25:18):
I'll tell you what I did that worked. I started
taking off, you know, a capsule of alphaa poeasts that
every day and now my owner nerve is fine, like.
Speaker 2 (25:26):
Oh yeah. It also like recovered over.
Speaker 5 (25:29):
The course of one hundred and eighty days, Like what
if you didn't take alpha podcasts?
Speaker 7 (25:33):
We were talking about this earlier, But I mean, I
think a lot of it also comes back to people
just being like enumerate, like they literally don't understand the
basic math of things. And a good example is we've
talked about this in other context, but like mass screening
test that's a big thing among the boomer crowd, also
among the tech types, that they do these screening tests
with hundreds of blood tests and they look at all
these markers and it's like, Okay, this is preventive screening.
Speaker 3 (25:55):
I'm doing something really good for myself.
Speaker 7 (25:56):
But the problem is that most of the things you're
screening for have very low population incidences, right, They're not
very common. The things that are pretty common we have
terrific tests for, like colon cancer, right, right, we have
really good tests for that. You don't need to do
something exotic, and we have a good test and we
can actually do in the process of testing treat it right,
or at least some forms treat it. But for all
of these much rarer diseases where you can do some
(26:17):
of this population screening with blood tests and that has
very low incidents. The statistics of that is, if something
only has like a half a percent incidence in the
population and your test comes back as positive in all likelihood,
it's not right. So people are getting all of these
false positive results on these tests because they say to themselves,
I'm doing something preventive from my health. Look what I'm
doing with all these tests. No, you're basically lead gen
(26:38):
for medical right where you're just lead gen for new procedures.
Because almost every positive test, if you're otherwise healthy, the
odds are it's actually a false positive, which leads to
secondary testing, so that the system loves you because you've
got this your terrific source of additional testing. But it's
nothing to do with health. It has to do with
the term that doctors it's the worried well, the worried
(26:58):
well with money, or horrific market. And these are the
worried well with money, and they do all these mass
screening tests. They don't realize that if something has a
low incidence in the population and it comes back as positive,
you still probably don't have it.
Speaker 2 (27:09):
Ps When they find out they ultimately don't have it,
they're relieved, not furious checked.
Speaker 7 (27:16):
Yeah, imagine if it's been positive, or they tell the
reverse story, which is, yeah, I know there are a
lot of false positives, but a friend of a friend
had that test done. It's like, yeah, let's say a
friend of a friend on the lottery. I mean, yeah,
everything it does periodically work out. But that's not the
same thing as saying that across the population this is
a good idea. No, it's a terrible idea because it's
all this follow up testing.
Speaker 4 (27:36):
What one of the things that's so fascinating about it is,
it's like it's the one area where people on the
right and the left agree.
Speaker 1 (27:45):
They both know. They both think that they they both.
Speaker 4 (27:47):
Believe that these you know, that these things can cure
them of all these ailments and so on, and so
they may be under different names and different rubrics, but
they they both What was someone a neighbor of mine?
Speaker 3 (27:59):
Is in.
Speaker 5 (28:00):
To your specific point you're just making. Yeah, let me
let's hypothesize. There's doctor X out there, and doctor X
as a podcaster, and doctor X says, listen, well, some
you know, we're taking two scoops of creatine at an
extra hit of cilia mus fiber and above are gonna
they're gonna do anything at the margins, like maybe maybe not.
(28:23):
What you really need to do is, you know, you
need to do two days of zone to cardio.
Speaker 2 (28:31):
You should do either sprints.
Speaker 5 (28:33):
Or you know, four by four by four minute cardio
or bah blah blah blah.
Speaker 2 (28:37):
One day a week.
Speaker 5 (28:38):
You should do mobility work for ninety minutes on a
weekend when you've got time, and you should lift three
to four days a week, making sure one day's like
if there was a guy that just or woman who
just said that, everyone would go guys a jerk, let's
put that one on again, who says take the thing, yeah,
Like yeah.
Speaker 4 (28:59):
Well that's the thing that crazy when you watch these
podcasts the guys that or the women do but they
are so emphatic about this is it and there is
no other thing and this is how I do it,
and and I feel fucking great, and it's like it's
so they are so alpha in there.
Speaker 3 (29:17):
But that's survivor by us, right.
Speaker 7 (29:19):
All the people who are like, you know, this might work,
this might not, well, they fall off because they get
out competed right by the people who are absolutely.
Speaker 5 (29:27):
Certain sure are sure of it right, right, Because work,
and this might do something of the margins. But we
should really do is these things also stop eating garbage
and blah blah blah, and you know, yeah, it's too hard.
Speaker 3 (29:38):
It's too hard for people.
Speaker 7 (29:39):
They don't want to do any of They don't want
to do any of those things, and so and then
and then, but again it drives this at the margin.
All of these people with fall certainty and secret knowledge
because they're the that's the certainty is incredibly appealing. And
the idea that I know a thing that others don't
know and no one will listen to me is also appealing.
Speaker 4 (29:54):
It sounds exactly like you know, when you when we've
talked about this before, but when you're you know, you're
walking through New York, you drive through La and there's
this big, long line of all these people that are
waiting to buy this thing because they think it's it's
secret and no one else knows about it, and you know,
at the Supreme Store, this is that the other it's
the health version of that.
Speaker 7 (30:11):
Yeah, humans like to It's back to the synchronized fireflies
we talked in another episode.
Speaker 3 (30:15):
It's his idea of.
Speaker 7 (30:16):
As soon as we can observe each other doing a thing.
We assume the other person knows something.
Speaker 2 (30:19):
Mm hmm, right, yeah, what do they know that?
Speaker 3 (30:21):
I don't know? What do they know that? I don't know?
Speaker 7 (30:23):
Because certainly the system can't cure my problem. So if
it can't cure my problem. And there's a lot of
people's lined up for this, sign me up.
Speaker 3 (30:29):
I'm in.
Speaker 1 (30:30):
Do you guys do those full body scan things?
Speaker 3 (30:33):
No, that's the ridiculous hoite Do you do it?
Speaker 7 (30:35):
No, because the exact same reason I don't do the
blood panels, because they're all that's false posits le gien.
It's all legion, right, I mean, it's again, most most
of the cancers, for example, people do this thinking they're
looking for cancers. So most of the time there's other things.
But most of the cancers that kill you are very
(30:56):
fast moving cancers. Slow moving cancers, by definition, tend not
to be the ones that kill you. So if you're
doing an annual test or a bi annual test or
whatever else on ice, you're trying to do it weekly
or something insane, you probably won't pick up the thing
that kills you.
Speaker 1 (31:07):
Anyways, except for stomach cancer.
Speaker 7 (31:11):
There's exceptions across but the point is in general, you're
not going to pick up those things because most cancers
are slow moving. The ones that are fastest moving probably
won't get picked up on the tests anyways, because in
all likelihood between tests, you know that's probably And then
so the answer people give as well, I'll just test
more often. But now you're into the problem with false positives, right.
So it's like, okay, fine, I just saw something. We're
gonna have to go in and doing like an upper
(31:32):
end to scopy, and we're going to check and see what. Oh,
it turns out it was nothing. But by the way
on the end, you know, I perforated, blah blah blah.
It's like, wait a minute, this is worse than the
thing that I was worried about in the first place.
So all these invasive procedures have, leaving aside the cost,
they all have consequences. It's not nothing's perfectly safe.
Speaker 3 (31:48):
Right.
Speaker 7 (31:48):
There's like an old line in medicine that is like,
no benign condition a well intentioned doctor can't make worse, right,
I mean it's exactly like that. It's well, yeah, they
wanted me to do this.
Speaker 4 (31:58):
I feel like Paul could have been a really good
social media retencer.
Speaker 1 (32:03):
Of course, like health person.
Speaker 2 (32:06):
Takes with authority. That's all you need to do.
Speaker 4 (32:09):
Take ivermectin and you'll your cold will go away.
Speaker 1 (32:11):
By tuesday and good hair and good hair you're in.
You really could have pulled it off.
Speaker 3 (32:17):
Yeah, well that's my other podcast. It's Paul Influencer.
Speaker 5 (32:21):
I think also, I'll go back to these when people
quote studies, they read the summary and then they say
that as if it's a blanket fact instead of the
data showing that in some cases but not these and
those and not these other ones. They don't look at
the detail, they don't study the detail. They quote a study,
(32:42):
they they abstract the abstract, summarize it, and generalize it.
And then everyone thinks, well, I heard on so and
so's podcast that doctor so and so says there was
a study and it's true five percent of the time.
Speaker 7 (32:58):
Yeah, and I mean science, the initial results almost always
fall down, like the replicability they call the replicability crisis
and science and it's like it's endemic. Both studies turn
out to be either no effect or weaker effect or
weaker effect over time. It's not that the bacteria say, oh,
look they're writing about us. Yea, you know, we're going
to stop doing what we were doing. It's not that
they were outed. It's that the original study, for whatever reason,
(33:20):
showed a larger effect than actually existed, and that's why
it got published. So subsequent follow ups almost always show
a smaller effects size. But it's not because we changed anything.
It's just because that's how it got published, was because
it found the thing in that moment that had a
higher effect size. So big surprise, it doesn't work well.
Speaker 4 (33:39):
Amount of questions on this topic because it's really uh shocking,
you got anything else?
Speaker 7 (33:44):
No, I think it's actually empower I think it's incredible
way well, because once you realize we actually know the
things that work, we.
Speaker 5 (33:50):
Know what works, we know what works, and by the way,
they're very straightforward and everyone can do them. Maybe you
know it's hard for lots of people to get the
best possible clean ingredients. I get that most people can do,
you know, they just it's hard.
Speaker 7 (34:04):
And so you can and you can stop paying attention
to all this other stuff out there, all this noise,
clear your mind of it because at the very at
the most it's at the very very margin a couple
of percent. And I know the things that make up
eighty or ninety percent of the health benefits. That's incredibly liberating.
It's like saying, I don't have to take the test.
I don't have to take the test anymore. I know
there's like four things, and just I'll do those things
in the call of a day. That's the thing that
(34:25):
I think is really empowering for people. And then to
why people get distracted and get on this rabbit hole
of two hundred health podcasts and thousands of dollars in
supplements and everything else. It's like, you need, you know,
the cleans you need, you need like a cognitive cleans
to clean all that shit out of your brain because
that's the thing that's distracting you in taxing your time.
So as soon as you whenever people can be finally
(34:46):
realize that that's incredibly liberating.
Speaker 1 (34:49):
Fun.
Speaker 4 (34:49):
Fun, Now, who's the comedians that Big lea who did this?
Speaker 1 (34:54):
He did a great show where.
Speaker 4 (34:56):
Big Leibiglia where he got sick whatever I think it
was Mike and he.
Speaker 1 (35:02):
He goes to the doctor. It's not him, actually someone else.
Speaker 2 (35:07):
You are such a great story telling amazing.
Speaker 3 (35:09):
I don't even know what that was. Yeah, by the way,
you know.
Speaker 1 (35:10):
The other thing to this guy goes to the doctor.
It's it's on HBO.
Speaker 4 (35:14):
It's it's this British Indian guy.
Speaker 1 (35:16):
I'm mixing.
Speaker 3 (35:18):
A British Indian guy.
Speaker 1 (35:19):
Burbiglia has a great show he did it live.
Speaker 4 (35:22):
I think it's now on Netflix, where he does have
to start exercising and he goes to the gym and
he sees his old guys and naked and it freaks
him out, and so he goes to the pool of
goes swimming. Anyway, this other guy says he gets sick
and he goes to the doctor and he's like, please
don't say it, Please don't say it, because the doctor
does his health panel and everything, and the doctor goes
if you know, he goes, if you eat better and exercise,
(35:42):
and he's like, fuck, he said it. But the whole
thing is about that, about how like all he needs
to do is eat better and exercise, and he wants
to do anything but that.
Speaker 2 (35:51):
That's hilarious. Really, I think you lost something in the retelling.
Speaker 7 (35:55):
But it's universally true, right, nobody wants to do nobody
wants to do the things, the things.
Speaker 1 (35:59):
That's very funny.
Speaker 3 (36:00):
But the other one.
Speaker 7 (36:01):
Last thing I'll say is that on the podcasts, and
the reason why those are so successful, and we talked
about this the other day of a text, was that
this idea of audience captured. Once they start down that
path and the audience says, oh, I dig that, that's
really good stuff. That becomes a flywheel that goes round
and round, and they do more and more of it,
and they get pushed to the periphery because it's that's
(36:21):
what the audience wants. They don't want to be told
to like run, lift, eat better, and stop drinking so much.
They want to be told there's a magic thing they
can do. And there's, by the way, in addition to
that magic thing, there's four more and three of them
have my brand right, And that's and so this idea
of audience capture, we're increasingly in social media. People get
captured by their most ardent listeners, watchers, whatever. That's one
(36:44):
of the reasons why this stuff just goes hits escape
velocity and takes off into these wild corners. And so
that's a huge factor in what's going on right now.
And I see that with all of these what's the
Glenn Doctor, Mike, the big lifter guy, Like, he's a
good example of this. He's a guy that really pushes
the idea of resistance training and has a very successful
app and everything else. And now there's a big push
(37:05):
about why, you know, maybe he's not as credible as
a researcher as he people thought, and so on and
everything else, but he was got pushed out to the
edges by the lifting community and what you can do
to really service the lifting community. And again, audience capture
takes you into crazy places and the next thing you know,
you're like, oh my god, I can't believe this crazy
stuff I'm saying.
Speaker 4 (37:24):
Well, it's also it goes, it goes. You've seen this
across chess and meditation and now in the health industry
where it goes from a podcast and the next step
is an app with a subscription model, and that becomes
successful and you're making twelve to fifteen million a year
off that, and now everyone else is downloading it and.
Speaker 3 (37:42):
Sixty million apparently for doctor Mike's app.
Speaker 1 (37:44):
Sixty million sixteen year.
Speaker 3 (37:45):
Yeah.
Speaker 2 (37:46):
Crazy the builder dude, Yeah yeah.
Speaker 7 (37:48):
Renaissance periodization. This is this thirty dollars a month program
for getting Swoole.
Speaker 3 (37:56):
That's what the kids saying?
Speaker 4 (37:58):
All right, Well, that concludes our second episode on health
and wellness.
Speaker 9 (38:04):
We'll see you all next week.
Speaker 3 (38:11):
M
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