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October 4, 2022 32 mins

As technology races forward, it is critical for companies to find dynamic hardware solutions that can move as quickly as the technologies available to them.  Standard hardware rollouts leave companies with missing features critical to their business needs, unpredictable access to supply and maintenance, and a host of other issues that pop up when the hardware isn’t created specifically for them. It is companies like Social Mobile that provide custom solutions helping clients harness the power of high-speed connectivity and data in a solution built just for them.

 

To find out more about how these turnkey solutions are developed, I sat with Robert Morcos, CEO & Founder of Social Mobile, who has spent his career configuring mobile products to meet real-time customer demand.  Robert understands that the ever-evolving mobile landscape means company needs constantly change, giving Social Mobile the opportunity to offer secure, reliable, and cost-effective custom solutions that scale - a core competency that has clients coming back again and again.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Workforces are being mobilized now, and it's clear that everyone
needs a secure connected device, whether a vaccine administration machine,
remote patient monitoring where they set up your house, electronic
visitor verification where someone comes to your home. A lot
of it could have been driven by the pandemic and
the necessity to build up this infrastructure, but I think

(00:24):
it's just clear now that healthcare is mass adopting all
types of enterprise mobility solutions as homes need to be
turned into like hospitals. Now, welcome to the restless ones.
I'm Jonathan Strickland. As you may know, I've spent the
last fifteen years covering technology and learning how it works,
demystifying everything from massive parallel processing to advanced robotics and

(00:49):
everything in between. Yet it's the conversations with some of
the most forward thinking leaders, those at the intersection of
technology and business that fascinated me the post. When an
organization needs mobile solutions, there are a couple of basic options.
One is to adopt an existing technology and try your

(01:12):
best to incorporate its capabilities into your business. The other
is to adopt a custom solution designed to meet your
specific business needs. Robert Morcos's Social Mobile specializes in that
second option. Robert and his team built Social Mobile up
from a humble startup out of a garage into a

(01:34):
Google Mobile Services partner that creates solutions for companies in
all industries. Social Mobile creates end end solutions for its customers,
which requires the team to be nimble and up to
speed on the latest and mobile technologies. Robert sat down
with me to talk about the challenges businesses face when
creating mobile solutions, how big issues like the semiconductor chip

(01:58):
shortage will require even big your solutions, and how five
G is going to create transformative change. Robert, I want
to welcome you to our show, Welcome to the Restless Ones.
Thank you very much. Thanks for having me man, I
appreciate it. I'm excited for the chat today. Yeah, I'm
excited too. We're gonna have a lot to talk about.

(02:18):
But before we get into all the tech side of
things and the business side of things, I want to
know a little bit more about you because, unlike a
lot of the guests I talked to, you're someone who
got professionally involved in the telecommunications industry very early on
in your life. So what drew you into a career
in tech. So we grew up without much as a family,

(02:42):
the oldest of five siblings, and when I was, you know,
fifteen years old, I wanted to make some money. I
realized really quickly that, you know, a good way to
do that was trading mobile phones. When I was fifteen,
of the games about two thousand and mobile devices were
just becoming adopted to the masses in America. So to think,
like the old school Nokia that everyone says is unbreakable,

(03:02):
or the motoral Star Tech or the Vader or things
like that. So I started buying all the used ones,
and there wasn't really a secondary market like repair or
do these things. One of my friends fathers had a
lucrative business refurbishing them and selling them into Latin America,
so I realized really quickly I can sell them through him.
He did this for all the large telecom companies at

(03:24):
the time. So I started there, and I quickly moved
to pawn shops, started buying them from pawnshops, selling them
out of pawn shops. Throughout that process, I realized I
can get half the money of a device if it
was broken, so I started buying up the parts figuring
out how to reverse engineer them and selling them for
double the money. That's that's incredible hustle. Yeah. From there

(03:45):
it kind of just spiraled, kept gravitating a little deeper.
After college, I was like, I think I'll go back
into the mobility. I mean, I know everything about it obviously, right,
And then you know, as the business progress, I realized
I knew closer to nothing than everything. Well, I gonna
talk about Social Mobile because the part of the story
that blows my mind is the fact that you were

(04:06):
able to do it without the use of outside capital,
which such a rare thing for us to hear. So
can you tell us the origin story of that and
how you managed to establish the company, not just form it,
but see it actually grow and profit. Absolutely. You know,
it helps to have people in from the beginning that
actually care, because otherwise it just doesn't work. You can

(04:29):
imagine the ups and downs of this business. We found
it. It It originally out of a friend's garage, not even
out of my own garage. We didn't have a garage,
so out of a friend's garage. The business model is
really interesting. We built today customized solutions for clients and
clients that don't want something off a shelf. We sit down,
we talk to them, We understand the business they're bought in.

(04:50):
They hand over the money necessary for the development and
the engineering and the design and all those good things, right,
and then we go from there. So obviously the other way,
where people tend to just develop stuff and hope someone
buys it, that's a very tough business and it's very
tough to compete with the large clients, right right, Well,
what lessons did you learn early on? What sort of

(05:12):
things were revealed to you as you were establishing this business? Man?
How much time do you have today? We've learned a lot.
I think we learned early on that we we really
didn't know the landscape by any means the way we
thought we were right. It's separated, it's dominated by key players.
We found out quickly a lot of those key players
will potentially subsidize markets and make it even more difficult.

(05:35):
I can give you some crazy stories and lessons learned
as part of the process. I can give you one,
actually a funny story. Our first project, we built mobile
devices under our social mobile brand, and we were happy
it was. This was again my younger brother and I
at the time, just the other co founders, him and
I started the business, and between the two of us,
we bring in these five thousand devices and we sold

(05:56):
them relatively quickly. I think it was just literally less
than a week and we made a off it, and
we were like very excited about We're like, oh man,
this is this is easier than we thought. We can
do this. All day we get a call from one person.
I was like, hey, the phone doesn't dial nine one one.
You know. I put them on hold. I said, Freddie,
can you please check and see if any of the
other ones dial comes back and says they don't. We

(06:18):
immediately had a heart attack because I mean, I think
you don't have to be a mobile expert. I think
you and I can agree phones need to dial nine
one one, right, It's like an FCC mandate. But it's
a mistake we made. So we immediately had to buy
back all those devices. And we learned really quickly that
this whole business was going to be one step forward,
you know, two steps back. So that's one of the
funny stories early on. But you know, I think the

(06:40):
most important lesson we've learned as part of everything else
is you've got to think outside the box as it
relates to what businesses need and come up with more
complex solutions as opposed to just like some piece of
hardware that they're looking for. Right, we like to think
through what do they want long term? How do we
solve tomorrow's problem as opposed to just today. Well, and
and that's a slutely key, right, being able to identify

(07:02):
what it is your customer wants to do versus any
given piece of hardware. I have seen this myself many
times where someone thinks they know what they want in
the form of a specific product, but it turns out
that product isn't going to do what the customer needs
to have done. And to have that partner to come

(07:22):
in and be able to identify what the goals are
and say, this is the technology you need to achieve
that goal. Let's not get distracted by the bells and
whistles of stuff that ultimately isn't going to add value
to your business. So that's kind of where Social Mobile
steps in and helps to guide correct. Yeah. Correct. Now

(07:43):
we're known within the industry as a group that's going
to sit down at you and kind of help you
build something that's long term available to scale. Your business today.
We're one of Google's key partners for private label projects.
And you know, there's about a hundred organizations out there
that have the same Google g MS license that we have.
For anyone that doesn't understand the simple way to paint that,

(08:04):
it's a pretty powerful license. If you think back to
when Trump was in office and he wanted to kind
of shut down Huawei's growth, he made Google remove their
license so they couldn't build certified secure Android products, and
that's one we have. So we're one of the partners
now that focus on using that license to build customized
solutions for enterprise. Again, it's not something off a shelf

(08:25):
that just exists today that we want you to take
and be happy with. It's where do you want to
go today, we're gonna need to go tomorrow. How do
we make it future proof? We don't want to do
the exercise twice. We like to say, so like, just
tell us what you need now, because it's a complex process.
I think that's also key because we know how quickly
technology advances. The iteration on technology, whether it's the capabilities

(08:48):
of processors or the capabilities of networks. And you know
we've seen obviously the evolution of the cell phone into
the smartphone and how that has had a huge disruptive
impact on various business is. Another aspect of tech that
we've seen really skyrocket over the last decade is the
Internet of Things. It feels like everything has an IoT

(09:11):
component to it. So what have your observation has been
as to the evolution and growth of the Internet of
things since you got into the mobile world. Yeah, I
think over the last ten years, it's you know, everything
has essentially become connected. I've seen connected toothbrushes, connected shoes, right, wearables.

(09:33):
You know, when I was a kid, I never imagined
that a car would park itself or let you know
on the dashboard that this light is going to turn
green in thirty seconds. It's impressive. There's a lot of
companies doing a lot of cool things and it's all
done by you know, connected devices, and I think you'll
continue to see just about everything be connected. The costs
to make some of these products is so low and

(09:54):
the data so valuable that comes out of it that
you know, arguably the r o I s most immediate
for certain organizations, right, and we're even seeing lots of
companies are investing in IoT technology on the manufacturing side,
where it's improving efficiencies and it's transforming the way that
they do business. They start to learn things about their

(10:16):
processes that they didn't know before. Right, I see this
mobile revolution really continuing and completely redefining everything we do.
You mentioned earlier about how we've seen the cellular evolution
happened as well, from edge and two G, three G
all the way up to know l T E and
now five G. How is the emergence of five G

(10:39):
affecting your work? Yeah? So obviously increased demand, right, everyone
wants five G now. Telecom carriers just invested a lot
of money to build up these infrastructures. They want people
on there. They want to provide them new, faster, more
connected devices. One of the issues is currently there aren't
any really five G entry level options due to the
cost associate or the overall technology. You know, for comparison,

(11:02):
you can build a low cost LTE mobile device for
fifty bucks, right, and unfortunately you can't really get five
G devices now at that price. But you know, as
you can imagine organizations that are spending hundreds or thousand dollars,
it's not really an issue five G they're able to
adopt it. Now, the telecom carriers, you know, they subsidize

(11:22):
some of these things. You've all seen, free device with
your service, and eventually they'll not anytime soon as they
start to close down the four G LTE network, they'll
start finding ways to move you over with a free
device as well. But just like anything else, those prices
will come down with mass adoption. Right, it's gonna take
a minute for sure. And then where are we seeing it?

(11:43):
So we have access and we work with a few
of the telecom companies today, and what we've seen is
the ability for some of the organizations and to talk
about improving efficiencies building out private networks for their own use,
so private lt E in manufacturing facilities like so, if
you think about it, you get to build your own
network in your own facility that you can control. Right,

(12:06):
So this isn't something you or I would do, but
for large organizations it makes so much sense. Oh yeah, absolutely,
because if you're using you know, high frequency five G technology,
then you've got the capability of having fiber like connectivity
but you're not tethered by cables. That opens up the
opportunity to incorporate that connectivity in areas where previously it

(12:29):
would have been difficult or maybe even impossible to do.
And the fact that you're talking about low latency and
high through but I mean, there's so many different potential benefits.
I imagine that that's going to be a huge part
of your work going forward to is helping companies to
see where there are the benefits for this kind of technology. Yeah. Absolutely,

(12:51):
for some organizations, it's not just about capturing the data.
It's about how quick and every you know, millisecond counts.
For others, it's not a big deal today a right
and if they get it in one second versus millisecond,
they're fine with it. I also feel that for all
those organizations that do refreshes in certain cycles, every few years,
you know, they deploy something new and they pull something

(13:12):
out to run their business. By that time, the mass
adoption of five G will be there and they'll be
deploying five G. It won't make sense to deploy LTE
devices moving forward. Conventional thinking says you have to pay
more to get more. I want the whirl but T
mobile for business uses unconventional thinking to deliver premium benefits

(13:33):
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(13:58):
I'm curious to learn more. Are about your actual approach
with your customers. Are there any examples of solutions that
Social Mobile has worked on that you can share with us?
So we like to stay in the background where the
guy behind the guy, right behind the guy, A couple
of guys right uh. We sit down in the organizations
to try to figure out, like what are you looking
to solve? How many different markets are you going into?

(14:20):
Because as you can imagine, if you think about today,
if there's a mobile device for specific telecom carry, what
works for that telecom carry? It might not work in
another part of the country. So we want to figure
out where you're going and what you're looking to do.
At a price point, do you really need the world's
greatest camera on there? Or can we save you sixty
bucks in providing a different solution. How are you going

(14:41):
to get these repaired if they break right, because you know,
things break, how are you going to do the support?
How are you going to deploy them? How are you
going to put them into a location? Does the marketing
collateral need to be you know, simple, because it's going
to a specific place. Does it have to be easy?
And then we come back to then we provide them
a proposal to build an entire deployment around what they want,
and it touches on every aspect of what we've just named,

(15:03):
and it's very comprehensive. In the past few years, we've
done really well in healthcare, education, defense, hospitality. These solutions
are needed regardless of the business. If it's a large enterprise,
there's some aspect of a deployment out there that's just
been kind of put together with things off a shelf,
and it works. But there's absolutely a better way. In

(15:24):
our job is to come to you and prove to
you that there's a much better and more scalable solution.
One of the things really organizations don't understand is because
it's one of those but this is how we've always
done it is if you think about any of the
major smartphones that are consumer based. In twelve months, there's
a new version. Right around Christmas time or whatever, there's
the newer version. So imagine running your business first. It

(15:47):
takes time to validate that that's going to do your job,
so that may take some time, and then you put
it out to commerce, and then you have a business
to run. So a year two, there's a new version
of that device. You can't get the first version right,
So our job is to kind of put something out
where you can continue deploying it, skilling your business for
three to five years and you don't have to worry
about the consumer aspect. By the way, everything we're suggesting

(16:09):
cost them less money than they're paying today, and so
instead of having to figure out how you can do
what you need to do on a piece of technology
that exists, they're working with you where they can get
a piece of technology that does what they needed to
do right off the bat, and it's a customized solution,
not something where they have to fit their process to

(16:31):
meet whatever the limitations are of that particular consumer hardware.
And to your point about coming to terms about things
like maintenance and repair, obviously there are certain companies out
there that have a reputation for making it let's say
challenging to repair and maintain certain pieces of hardware without
going through extremely specific channels and being able to have

(16:55):
that solution built in as well. Where you have that confirmed,
here's how we're going to treat issues where you need
repairs made or maintenance. I think that's absolutely key because
obviously the companies that are making this technology want to
encourage you to buy the new one, preferably every year.
If you can do it. Yeah, that's pretty spot on.

(17:18):
Just to be clear, I think the pandemic now, with
what's happened and the supply chain uncertainty, the larger organizations,
the bigger the size, realized that they want more direct
visibility and guarantees. It's unfortunate, but a lot of the
larger organizations A they don't sell direct regardless to the
size of the client in most cases. And there's no

(17:41):
really service level agreements. And if there are, those are
more so like great, you know, ship it back, will
take care of it. And our clients need to be
online all the time. Think about a Kiosk stops in
a hospital, like, we need to get that thing back
online tomorrow if not today. Well, are you seeing any
industries that are perhaps moving to adopt smart device solutions

(18:02):
at a faster pace than others, or is it more
like an individual size organization regardless of industry. I think
right now there's two that are adopting at a higher
pace than everyone else. Right the food and beverage, you know,
the pandemics really pushed that whole space. If you go
into any fast casual place right now, you'll notice there's
kiosks instead of going up to a register, there's people

(18:25):
and drive throughs with mobile devices. Improve the efficiencies captured
the data, get the food ready, quicker pre order. Obviously,
there's online ordering, there's food on demand delivery, and it's
all done, and that's all being done by some aspect
of a smart solution. The other one, which is really
large in size, is healthcare. Workforces are being mobilized now
and it's clear that everyone needs a secure connected device,

(18:50):
whether a vaccine administration machine, whether remote patient monitoring where
they set up your house, electronic visitor verification where someone
comes to your home. A lot of it could have
been driven by the pandemic and the necessity to build
up this infrastructure, but I think it's just clear now
that healthcare is mass adopting all types of enterprise mobility
solutions and and to your point, I mean, the pandemic

(19:13):
really drove home the old saying that necessity is the
mother of invention. As we saw everyone come to grips
with what it means to continue to do business in
the world where in many cases you know you had
essentially quarantine orders in place. You saw so much rapid
innovation of technologies that have existed for a while but

(19:34):
perhaps had not been put to best use until recently.
I imagine that has to be a big driver for
your business as well as developing these solutions for companies
that have found themselves needing to adopt a different, more nimble,
more remote approach to doing the businesses they do. Yeah,

(19:56):
as I mentioned the healthcare, the different groups for electronic dessert,
very vacation that need devices to be able to operationalize
these workforces. That's actually grown for us significantly prior to
the pandemic, but more so during the pandemic as homes
need to be turned into like hospitals. Now, what role
do you see smart devices playing when it comes to
things like managing supply chain? We have seen so many

(20:19):
bottlenecks in supply chain as a result of the pandemic
and then the semiconductor shortage. There are obviously multiple factors
that are exacerbating this, and there are industries that are
in real pain right now as a result of that.
What role can smart devices play in helping kind of
right the supply chain tower as it's leaning over right now. Yeah,

(20:41):
to say, the global supply chain has been tested the
last few years, you know, as an understatement, right, the
constraints of what was happening put such a giant focus
on like the interconnected industries and what needs to be done,
you know, in the past. One that we've seen this
is actually pretty cool, is sensors that go inside a
container being shipped. Think about drugs. They have to be

(21:03):
kept at a certain temperature, and if it ever reaches
below a certain temperature, you obviously know therese drugs are
no longer good. It will report that temperature back, and
once it reports it back, it almost automatically files an
insurance claim for that. So imagine like the efficiency and
something like that. But I think, you know, you'll continue
to see companies popping up that have innovative solutions that

(21:25):
they'll be bringing to market, especially now with all the
opportunity there, and I think that the larger organizations for
this data are willing to pay for any innovation in
any way you can help them save any percent or
solve and get visibility into any additional aspects of the
supply chain they don't have today. Well, I've also seen
that you kind of chimed in on the conversation in

(21:47):
the United States, in particular an attempt to move more
semiconductor production and manufacturing over here in order to help
alleviate issues with supply chain. What do you think is
the biggest challenge? Do you think that the biggest challenges
are things like engineering technical solutions or affecting political change

(22:09):
that enables that to even happen in the first place.
So I think everyone's going to agree with me on
this that it's absolutely certain that it's political change. There's
smart people doing really cool stuff every day that's not
going to stop. The political change is what needs to happen.
If you think about the chips for America, there is
bipartisan agreement, it still took them years to solve for that. Today,

(22:32):
one of the issues that's not really covered is the
downstream suppliers. Certainly a car company can take a chip
that's made locally and stick those chips into the car.
They have the full supply chain for that, and that's fine,
big win for them. But if you think about all
the other products that require chips, that downstream supply chain

(22:53):
doesn't exist. So there are give or take three hundred
components in a mobile device. It's fantastic that we've got
one of them back, a critical one. So I don't
want to understand the very critical one. The rest can
be done, but that aspect it needs to be looked
at and built out. If you look at any of
the other countries that are successful in this, there's some

(23:13):
aspect of government cooperation. There's countries like Brazil. There's countries
like India where if you want to import something in
there's massive taxes right up to which forced you to
have to build up the local economy to be able
to provide these downstream supply chain right because otherwise, to
your point, you could have a market where yes, you're

(23:35):
producing the chips, but you still have to ship those
chips somewhere else so that they could be incorporated into
say a circuit board and then shipped elsewhere. So it
could be packaged before it shipped back over to the
United States, and you really haven't solved anything. Yeah, speaking bluntlier,
I don't know what anyone is thinking, like this is
a massive problem. I do feel that they can build

(23:57):
up the downstream supply chain within the time they're the
need to build up the semiconductors, which is years, right.
I think it can be done, absolutely, But it doesn't
even seem to be on anyone's radar. Yeah. I think
it's because whenever we start talking about things like supply chain,
it quickly becomes clear that these are very, very large
systems that are interdependent upon so many different variables that

(24:20):
it starts to get difficult for the average person to
kind of wrap their mind around it. So what they
do is they identify a very clear pain point, in
this case semiconductors, which obviously also hit the news all
the time because of political issues, say like between Taiwan
and China, where you know that's first and foremost in
everyone's mind. So they just say, this thing runs on semiconductors.

(24:42):
Semiconductors are in a short supply Building semiconductors here will
help that. Without thinking that's one step in a multi
step process, and it doesn't address any of the other
steps in order to actually get to a point where
we've solved the big, big problem. This is one part
of a solution. Yeah, so a lot of the downstream

(25:05):
stuff can be solved relatively quickly. And you know, again,
semiconductors hands down the most critical one, but there are
other really important ones. You know, L C D S
batteries is another one. These are not simple things to
build up a domestic supply chain for and absolutely need
additional help. Well, something else I wanted to ask you about.
Is there something like a a specific use case where

(25:27):
your company came in and helped a client where you
can maybe speak to general terms about how you saw
a really transformative result. Yeah. So there's a couple of
them that make me proud to have been a part of.
I think everyone at this point familiar with vaccines, and
one of our clients is a vaccine administration company and
they needed a first ever type device and that had

(25:51):
to have a built in scanner so that they can
properly deploy these vaccines, and we ended up building one
for them during the pandemic. There's a good amount of
them out there now and we're very proud that we
were able to do that during that time. Another example
is with one of our clients, dore Dash, and we
were able to provide them a more scalable solution that

(26:12):
can grow their business during the pandemic. You know, think
about if you place an order and how it gets
into a restaurant. There's a whole solution that goes on
behind the scenes. So we were able to build them
a customized solution. I can't even imagine what it must
feel like to be part of the team that builds
a first ever something in this case of the scanning
technology for the vaccine administrator. That has to be an

(26:35):
incredible sense of accomplishment. To say the thing they needed
did not exist until we made it. That's got to
be just an incredible feeling. Yeah, that group went to Google.
Google introduced them to us. When I say didn't exist,
it also is the machine itself didn't exist. Also, it
had never been Google certified. So Google certification, which you

(26:56):
could talk about, is really critical. You want to secure
platform something that you're not gonna get viruses with, and
as part of that, it was the first ever Google
certified type device as well that had never been done
and to your point where security issues are top of
mind as well. So I imagine that that's a really

(27:17):
top of line concern for your company, is making certain
that the solutions you create are at these certified levels
of security and reliability. Yeah. Absolutely. I'll first start by
saying I'm not the mobile security expert for our business.
We do have two of them, though, are Chief product
Officer Jason and our CTO Mike, and they've taught me
pretty well, so I can discuss on the security side.

(27:38):
But at a high level, we build everything Google certified
from the ground up, meaning it's the same exact security
you would expect with any of the other major brands.
And I think that's also one of the most misunderstood
technologies out there to the average guy walking down the street.
I don't think they understand how many bad actors are
out there looking to get your data, looking to get in,

(28:00):
and how Google not only combats that but then holds
the entire ecosystem accountable. If you think about it, you
just get all these continuous updates in the place store
right that say, hey, you have an update, you have
an update, you have an update, and no one really
understands what's happening behind that. So there are organizations out
there that build these devices and try to convince organizations
that you don't need that, and they'll secure it. But

(28:21):
if you think about it, Google's aggregating these security vulnerabilities
based on billions of user feedback and there's no cost
to it. I think I'd rather allow them to do
it than pay some other organization a premium. And you're right,
We've seen a lot of organizations start off in that
route because they've somehow duped some I T guide to
get in the door, and they end up with some
massive vulnerability and they end up doing full circle and

(28:43):
coming back to us. Google certification is a barered entry.
All large organizations will not let you on the property
if you don't have a basic Google certification on a product.
So our goal is to build those custom Google solutions
for clients. Are CTO. Mike oversaw purity when he was
at Google and he came in to be our ct
O and he takes this stuf very seriously. He's really

(29:05):
instilled that fear in us because you know, again we
have the ISO certifications required to handle data, but you know,
there's always tests and there's always penetration tests to see
if we can get through. He's scared all of us
straight with some of the stuff he's seen from the
other side. To make sure we're doing all the right
things excellent. It's a good fear to have. Before I

(29:26):
let Robert go, I had to ask him one more thing.
What is the best piece of advice a mentor has
given you. I would say the best piece of advice
is build a team as fast as you can of
like minded people. You can't do anything alone. It's just

(29:46):
not possible, right, There's not enough hours in the day.
I think our organizations proof of that. Today. We're built
up with a lot of people I've known since childhood.
I've got two sisters in the company. I've got my
brother in the company. My mom works here. There's two
people I've known since I was twelve. Here, there's another
guy we've known since we're five. And they all came
in early on and have been, you know, kind of

(30:07):
same focus. It was being able to build a solid
team you can trust. I think that's a massive advantage
to be surrounded by a group that cares, that isn't
just necessarily motivated by money. Day one that's looking for
the bigger picture. You know, we're a tight knit group.
Everyone's been pivotable to getting the business to where it is.
So build the team, build it as quick as you can,

(30:28):
and make sure you can trust the people. Robert, thank
you so much for taking the time to come and
talk with us. Thank you for being part of the podcast.
Thank you guys so much for having me. I really
appreciate it. I'm really impressed with Social Mobile and what
Robert Marcos and this company have achieved, and I admire

(30:51):
the company's approach to identifying the right solution for clients
rather than just throwing tech for techt's sake at the problem.
As the pandemic taught us, it's important to be agile
and adaptable, and mobile technology is playing an increasingly important
role in that. I'm eager to see where Social Mobile
goes in the future. I suspect we're going to see
rapid adoption of five G solutions soon as companies start

(31:15):
asking questions about how they can leverage connectivity to do
business more efficiently, more cost effectively, and with the benefit
of data analysis on an unprecedented scale. Thanks again to
Robert Morcas for joining the show and sharing his perspective.
Be sure to join us for future episodes where we'll

(31:36):
speak with other pioneers in the tech leadership space. I'll
see you then. T Mobile for Business knows companies want
more than a one size fits all approach to support.
I want the world, so we provide three sixty support
customized to your business. From discovery through post deployment. You'll
get a dedicated account team and expertise from solutions engineers

(32:00):
and industry advisors already right now, I want it now.
Three sixties support that's customized for your success. That's unconventional
thinking from T Mobile for Business
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