Content Creation Is a Business. Grace Atwood Treats It Like One.

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July 15, 2025 • 46 mins

There are very few influencers who can actually influence me these days, but Grace Atwood is one of them. And that's because I trust her. The business of influencing has changed a lot and Grace has been navigating those changes for 15 years. From Blogspot to Substack, affiliate links to brand deals, she’s built a full-fledged media brand by being transparent, trustworthy and having impeccable taste. In this episode, we talk about the evolution of content creation, the emotional labor of staying “authentic,” and why influencers are still underestimated, even as they’re driving millions in revenue. If you’ve ever wondered how the business really works, Grace is here to break it all down with a whole lot of candor. Read Grace's blog The Stripe here. Follow her on Substack here. Find her on Instagram here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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