A Conversation with Ryan McCrary & Shenique Sparks, How to Grow Your Business! + More

A Conversation with Ryan McCrary & Shenique Sparks, How to Grow Your Business! + More

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Episode Transcript

Speaker 1 (00:03):
What's up his way up with Angela? Ye, and it's
a Wealth Wednesday. Say you know Stacy Tisdall is here.

Speaker 2 (00:08):
Happy Wealth Wednesday's everybody. Now, this is something. Last week
we were talking about Angela wanting to grow her online
business and that she was going to actually take action
and share that story with all of you because we
know a lot of you are struggling to do that. Today,
we got a call from Shaniqua who had an online

(00:28):
business that she scaled from six figures to seven figures,
and she was so generous enough to share her story.
And here's Shaniqua. We brought you here, we brought your solutions,
we brought your tips because we're gonna help Angela do
this on her accountability partner. Yes, so starting was actually
called yes and here you are.

Speaker 3 (00:49):
Let sparks Fly Travel.

Speaker 4 (00:51):
Thank you for having me.

Speaker 1 (00:52):
All right, So, just to recap, when we spoke to
you last week, you were talking about how you were
able to grow your business from to scale it actually right,
and that you felt like you needed outside help.

Speaker 3 (01:04):
You're a best kept secret.

Speaker 4 (01:05):
Yes, absolutely m hm.

Speaker 1 (01:07):
And so you told me about the funnel doctor Ryan McCrary,
who's here with us, today.

Speaker 3 (01:12):
So I'm glad. Thank you first of all Ryan for
joining us too.

Speaker 5 (01:15):
Of course, yeah, thank you for having me so talk to.

Speaker 1 (01:17):
Me about what it is exactly that you do, just
so people who are listening and watching for all of
us to know.

Speaker 5 (01:24):
Definitely. So I'm Ryan McCrary, also known as the Funnel Doctor.
We help entrepreneurs grow and scale their business online through
sales funnels, email marketing, and paid advertising. So for those
of you that think you know, you're the best kept
secret or you have like a great product of service,
but I got to get in front of more people.
We help you get in front of more people blow
it up. And then once you get in front of people,
then you capture the information and you convert those people

(01:45):
into paying clients. So if you want to grow and
scale your business online and you want to you know,
just blow it up online, come to the Funnel Doctor.

Speaker 2 (01:52):
J nik.

Speaker 3 (01:52):
What had you been doing paid advertising before.

Speaker 4 (01:55):
Not even though it paid advertising meant or what he
even stood for.

Speaker 1 (02:00):
Well, mostly you said your business was from word of mouth, right,
This travel business was people referring you and maybe finding
you online, but you weren't able to connect those dots
to convert those people who might have been maybe taking
a look but not purchasing or.

Speaker 3 (02:17):
Working with you.

Speaker 2 (02:18):
Correct, okay, Shanika, to dig in and share your story
about how you started your business and tell us how
you started it and how you got to that point
to that you needed to scale it.

Speaker 6 (02:28):
Okay.

Speaker 4 (02:29):
So when I was about to turn forty one year prior,
its actually right before COVID, I wanted to go to
Dubai with my friends. So I sent out a group
text like, Hey, let's go to Dubai. I put together
all the details hotels, travel arrangements, itinerary, the works, and so,
like many of you guys know how this story goes,
I put to all the work and then the day

(02:50):
came to pay the deposit, nobody said anything. It was
like crickets. Everybody ghosted me. Wow, And so I'm not
gonna lie. My feelings were hurt. I think I probably
shed a tear or two because I was like, dang,
nobody wants to go hang with me in Dubai for
my fortieth and so again. So I was still knew
the Facebook at the time, so I went on my
personal page. Nothing fancy, like, hey, I put together a

(03:11):
trip to Dubai if you guys are interested, send me
a message. And so one year later I went to
Dubai with twenty seven strangers past the best, the best
time of my life, and that became the first official
trip for a Less Sparks Fly. And so even though
that became our first official trip, I don't consider we

(03:32):
were actually a business shit because in my mindset, this
was just something I was doing on the side. So
I want to say probably seven months later, I took
fifty people to Greece, and after I saw the community
and the sisterhood come together, I was like, girl, you
onto something. I want to duplicate this again. I want
to bring more black women together. And that's when it
became a business. Once it became a business, I was like, Okay,

(03:54):
how do I get my name out here? People don't
know who I am. From Dubai to Greece, all of
that was word of mouth, no paid advertised, maybe just
people referring people to me.

Speaker 2 (04:03):
Were you making money or was it a struggle?

Speaker 6 (04:06):
No?

Speaker 4 (04:06):
I was making money, not as much money as I
should have because I wasn't. I was afraid to mark
up my trips include profit margin, and so they came
later down the road.

Speaker 3 (04:15):
You know how to you know the value of what
it is.

Speaker 4 (04:17):
The value what I bring to the table. And so
again it was my It was only two trips in
so by the time we completed the Grease trip, I
was really ready to scale and grow my business, but
I did not know how. And so I felt like
I had a great product, I had a great service,
but I still was like the best kept secret. And
so that's when I partner with Ryan.

Speaker 1 (04:36):
I have one question before we continue, what happened to
those friends that didn't put down their deposit.

Speaker 4 (04:41):
They are still around, they still do not travel, and
I have and that's okay. I have my own travel service.

Speaker 3 (04:50):
Because that is disappointing.

Speaker 1 (04:51):
And you know what, it is also a thing for
people to get out of their comfort zone of going
and doing things that they're accustomed to. And traveling is
such an eye opening thing so many people. But people
are scared to go places that aren't familiar.

Speaker 2 (05:04):
Now, why you're making this sound so easy, like you,
I mean, yeah, definitely to Angela's point, you ran into
that with your friends being you know, not wanting to
go somewhere new. But you're making it sound like I
got to this point and then I knew I needed more,
and that's when I got Ryan. But that point when
people need marketing, that's usually when entrepreneurs kind of freeze

(05:24):
up a little bit because they don't want to because
it's you know, they're like, they're so busy running their
day to day and trying to grow their business that
thinking of hiring somebody or getting outside help. Sometimes your
head has to be so far in the sand that
you don't even know that you need that.

Speaker 1 (05:38):
You're like, I'm already not making that much money. How
much spend more money on hiring somebody else.

Speaker 4 (05:44):
Well, when I looked online, I saw other companies advertising.
So when I'm strolling on my own personal Facebook page,
I see other companies advertising. I'm like, okay, how do
I get my name to pop up on somebody's feed?
And so Ryan was one of our mentors and a
mentor program that I was in. So I went to
a couple of his calls and him and I connected,
And I think, as an entrepreneur, you have to be

(06:06):
willing to invest in your company if you wanted to grow.
And I had reached a point to where, okay, I
saw what I did with these two trips just by myself.
Now I'm in the room with the right people, I
want to go a step further. So it wasn't really
a no. It was kind of a no brainer for
me because I knew I had a vision. In order
to get to the next step, next level, I had
to do something different. And so again I had no

(06:27):
idea what a Facebook ad. Washing didn't know anything about
lead costs nothing. So working with him was it just
really made sense because it allowed me to focus on
my zona genius. I was able to hire someone who's
the expert in marketing.

Speaker 2 (06:44):
And you were listening to us on the radio talking
about Angela wanting to grow her online business. What in
her story? I know she shared a lot about how
that's so caught up in the day to day. Made
you want to call in and say, I know what
she should do.

Speaker 4 (06:58):
It reminded me of when I I put together our
first funnel working with Ryan. It was a trip to Ghana,
and so had no idea that that one trip would
take me well into seven figures. What yes, that one
would take me well into seven figures.

Speaker 3 (07:16):
A coffee trip.

Speaker 4 (07:20):
But I was able to do so because I met
with Ryan. I told him, Hey, this is the trip
I want to market. We came up with a funnel.
Not only did he help me on the marketing side,
he also helped me behind the scenes, making sure that
my automations were set up, making sure that I had
all the right processes in place so that when a
client did a rive to my landing page or ride
to the Facebook ad, where were they where were they

(07:41):
going to go after they clicked? I'm interested just making
sure I had everything set up on the back end.
So not only does he help you with the marketing,
he does take it a step further to make sure
that your back end operations is set up as well.

Speaker 3 (07:52):
Ryan, can you talk to us about what that process
was like?

Speaker 5 (07:55):
Yeah, definitely. So like I seen, I seen she was
an expert in what she does. You know, I've seen
that she was very passionate and consistent and stuff like that,
but her specialty was not in marketing and all the
stuff that she just talked about. So, you know, in
my mind, it was like, how dob I take that
off your plate and then you can stay in year
zone of genius of getting people to come in a
trip with you, you know what I mean? And to

(08:15):
alleviate that off her plate allowed her to excel further
in that because she wasn't worrying about that, you know,
So let me take it off your plate. We're gonna
do the webinar funnel for you. We're gonna set the
automations up, we're gonna run the ads. Were gona get
all your numbers and people and everything like that. And
then if she can have more people on the webinar,
she can get more people and come to the trip,
which trick was down, the more revenue for her business.
So I saw that and I just came in, you know,

(08:36):
as the funnel doctor. We doctored up, we performed surgery,
and then she didn't just get the seventh figures, she
got the multiple seven figures in five thousand and stuff
like that, all through you know, running these funnels and
these automations.

Speaker 2 (08:47):
We want to break down what the funnel doctor actually is.
But how did you get here?

Speaker 5 (08:53):
Yeah?

Speaker 2 (08:53):
What in your story? Like, what's your story?

Speaker 5 (08:56):
Yeah? So, well my story, you know, my corporate background
is actually in finance. So I worked in finance for
many years. I worked with one of the biggest mutual
funk mutual fund companies in the world. But honestly, I
didn't want to be in corporate anymore. So it was
like it was not my thing I was. I didn't
want to be corporate. I didn't want to go up
to the corporate ladder. So I just took a leap
of faith and became an entrepreneur, which was not strategic.
I didn't have things set up. I didn't have a

(09:19):
big saving stuff like that.

Speaker 2 (09:20):
And I was very growing up.

Speaker 5 (09:22):
No I didn't fly. Yeah, no, I didn't. You know.
I come from a single mother from Philly, born and raised,
and you know, my mom worked a great, you know
job and you know, everything like that for me and
my sister. But I don't come from entrepreneur family. But
I knew I had a deeper purpose in life, more
than just what my job was giving me, to be honest,
So I took a leap of faith, very naive going
into business. But how I got into marketing was really

(09:44):
as entrepreneur, like I had to learn how to make money.
I didn't have a corporate job. I didn't have a
rich uncle to call and save me. You mean his
doward dies like that against the wall. You know what
I'm saying. I always had, always had a hustle mentality.
But I just really had to learn how to make money,
and that is due marketing.

Speaker 2 (10:00):
That's different because a lot of people have the great
business idea. They you know, think their idea is perfect
their product, but it doesn't count unless you're making money.

Speaker 5 (10:10):
It doesn't like you can have the greatest idea in
the world, but if you don't execute on it. You know,
I feel like if God gave you that idea, like
it's time for you to execute on it. So if
you don't execute on it, your idea doesn't mean nothing.

Speaker 1 (10:20):
How when did you realize that this was going to
be something that was going to be lucrative because what
I like about it is that you make money, but
you also help other people make money.

Speaker 5 (10:28):
Definitely exactly. I mean, well, you know a couple of things.
Number One, I saw, you know, I saw the need
in the marketplace for this, So I saw it as
like you know, a business venture of like this is
actually needed. People like Shaniko and so many other people
of like, they have great stuff, but it's like they
just there's avoiding someone helping them get it, get it.

Speaker 3 (10:45):
Out in front of more people, like I'm just not
good on.

Speaker 5 (10:48):
So it was that and then I also had a
passion about it, and then I got good at it,
you know what I mean of, like, hey, let me
see your website and your page, let me tighten it up,
let me do some ads for you. Then I really
got a knack for it and really got good at
it from just learning and learn from other people and
reading and stuff like that. So once I got good
at it, just still sharp and steel and just got
my you know, got better.

Speaker 2 (11:08):
As Angela's accountability partner, I'm keeping us all accountable. What
the heck was this? Like you heard from Shaniqua that
she called in this advice, and now you were We
went out to Angela's coffee shop and what was that
whole thing?

Speaker 6 (11:22):
Like?

Speaker 5 (11:22):
Yeah, it was amazing. So you have a great coffee shop,
great product. Listen to coffee, y'all is popping.

Speaker 1 (11:29):
Like we introduced a new one that you got to try,
the ginger lavender latte.

Speaker 3 (11:34):
Yes, yes, it's called the Way Up lat FYI.

Speaker 1 (11:39):
You gotta listen. You would never even think to mix
those things together. But we also have coquito lattes, we
have all kinds of special drinks.

Speaker 5 (11:47):
Yes, so it's really good, y'all.

Speaker 6 (11:48):
Definitely got to go there, Like, what did you see
with her business?

Speaker 2 (11:52):
It's Angela, what did you see with her business?

Speaker 5 (11:54):
Yeah? I saw opportunities, you know, I saw opportunities to
be more intentional about lead capture, you know, and building
a list and building a database and stuff like that,
whether it's through people shopping, you know, buying something, capturing
information the Wi Fi connect you know, you got raising
Wi Fi and you can definitely work there if you're
a digital nomad and stuff like that. But being able
to capture people's information and then being able to like

(12:16):
automate that process and let them know about all the
stuff that you have a lot of people probably don't
know that you also have a bar there, you know,
So being able to right, yeah, exactly, you know, no
small feat, but being able to like, you know, let
all those people know as well about that, and then
just you know, doing geo targeting and local ads and
definitely in the online space, just really getting more traffic

(12:38):
to that website and then getting automations in place abandoned cards,
you know, a page with just your hero products or
people can just buy, and then with an e commerce funnel,
like if y'all take nothing away from this The main
thing is how do we increase the card value? So
when someone's buying from you online, how do you get
them to spend more with you to up sales and

(13:00):
stuff like that on the website. So I may coming
for a twenty dollar thing, but when I check out,
I spend like one hundred dollars because we have funnels
in place to increase the car value.

Speaker 1 (13:08):
Yes, should we do that in person? Like when someone
comes to the register, they're like, okay, we also have Croissians.

Speaker 3 (13:12):
Would you like that?

Speaker 5 (13:12):
Or exactly?

Speaker 1 (13:13):
You know, And so that's things you do. But I
never thought about how that happens online. And I was
telling him it works on me because whenever I'm shopping.

Speaker 3 (13:23):
Just swiping that car right with this, you might also
like this.

Speaker 1 (13:26):
And so those are all things I hadn't even thought
about because I think for me, like I said, I'm
always trying to do like events and planning things at
the shop, and I have not focused online.

Speaker 5 (13:37):
And that's important because like, if you're not doing that,
people like y'all leave a lot of money on the table. Yes,
you know what I mean. Like seriously, it's like people
there are people that will spend more, you know, and
people like like she freemium, she going, she want to
be first class, she want to be uber black Yah.
So it's like, so it's like, if you're not offering
more to your customer, there are customers that do want

(13:59):
to spend more. So if you're not offering that, you
leave money on the table.

Speaker 1 (14:02):
One thing that I love and the reason why we
are doing this out loud for people to hear and
Nika thank you so much for bringing Ryan to us,
is because I also know that there's so many people that,
because I'm not doing it, will need the help to sure.
So I want to make sure that I document this
journey of what I'm doing so that other people can say, Okay,
I never thought I needed to do this, let me

(14:22):
check in on this, and also have access to Ryan
to be able to maximize what they have going on online.

Speaker 5 (14:30):
Absolutely definitely.

Speaker 2 (14:31):
So for Angela, you were talking about maximizing, well, first
of all, stepping back, Angelo, what was the most surprising thing?

Speaker 3 (14:38):
That's the most surprising thing?

Speaker 6 (14:40):
I mean, I think.

Speaker 3 (14:43):
It's things that I know but I just haven't implemented.

Speaker 1 (14:46):
Like when we think about I never was like, okay,
you know, we do have free Wi Fi but we
do need to get people's information and email addresses, listen
when we have events at the shop. It's amazing, But
I also should be focusing on how do we get
people online so they don't have to physically come in
the shop. We can fit forty people in there, but
then imagine how much can be happening outside of the shop.

(15:08):
And that's just something that it's just me and Tony.
We're the only people that are invested in the shop. Yeah,
And so it's just we're always, like every day just
trying to stay on top of our day to day hustle,
and it is important for us to have somebody from
the outside that, like I said, is an expert on
things and can tell us where we are lacking. And
I have no problem with that type of like, Okay,

(15:30):
here's what you need to do. I actually really welcome
that and not just telling me to do it, but
also helping me make it happen. And so I think
that we were lacking in that, Yeah, and just really
capturing people's information. I said, we learned about the hero
product page and how important that can be and all
the things that work on me. I'm like, why am
I not doing this when it.

Speaker 2 (15:51):
Comes to I listened to her talking about her business
because we've talked about it before, and I think a
lot of people run into this. She's like, Okay, I
have to get the word out, I have to do more.
But that's exactly when that's what you don't do right.

Speaker 4 (16:05):
You have to duplicate yourself because you can't be everywhere
for everybody.

Speaker 1 (16:10):
And I see a lot of people talking about like
like there was an article about the Groove and Gorilla
and this turned into a thing where people are now saying, listen,
if a restaurant or establishment uses him, we don't need
to go there. They don't like the way that they
feel like this is kind of a mockery of black people.
But then a lot of people have been hiring him

(16:31):
to come in and do these like videos. And I
don't want to ever do something that's not authentic. I
think about that a lot because this is like my shop.
So I never want to do something where it seems
like I'm trying to be gimmicky or you know.

Speaker 3 (16:43):
So that's part of it too.

Speaker 1 (16:44):
And I know what you did, Janikwa was very authentic
to who you are and how it even started. And
you have a great story and how you did that,
and so I just want to make sure that at
the same time I'm maximizing, but I'm also still being true.
A lot of people are now trying to figure out
ways to market themselves, but it doesn't feel like the
connection that I want to have, and so that's another

(17:04):
thing I want to work on.

Speaker 6 (17:06):
What are you.

Speaker 2 (17:06):
Actually building for her that's going to generate growth?

Speaker 3 (17:09):
Good questions?

Speaker 5 (17:10):
Yeah, yeah, yeah, I mean we're gonna build a marketing
machine to really get more people in the shop and online.
You know, like when we were talking to Tony, he
was like, I know, I need to make X amount
of for every employee hour and stuff like that. So
I was like, if we can do any five dollars
for every employee hour, so it's okay, we can double
that and get more people in the store with your

(17:32):
other KPIs everything trickles down to making more so we
just have more awareness and traffic and advertising to get
more people in. That's going to immediately boost revenue and
you know, get more for that employee time and stuff
like that. And then also definitely just optimizing that website.

Speaker 1 (17:50):
Yeah, because I think as an entrepreneur, we also a
lot of times when it just gets to the point
where the business is at least sustaining itself. But then
that's like the biggest win to even get to that point.
But imagine getting to the point where you're actually making money. Now,
that's life.

Speaker 5 (18:03):
Changing exactly definitely.

Speaker 2 (18:05):
So what about the entrepreneur who it doesn't even feel
right saying this, What about the entrepreneur who is not
Angela yee?

Speaker 6 (18:13):
Yeah?

Speaker 2 (18:13):
What does the funnel doctor do for them? A lot
of people need you because they can't turn their profits.

Speaker 5 (18:20):
Yeah, yeah, I mean, you know, we definitely help you
number one, get in front of more people. That is
like one of the main thing I see entrepreneurs is
like you have great products and services, but like your
reach is so limited, you know, and not everyone's influencer.
Now everyone has millions of followers and stuff like that.
But it doesn't mean you can't utilize social media advertising
to get in front of your particular customer, you know
what I mean. We live in a directed consumer environment

(18:42):
where you can directly go and get in front of
the people that need your stuff. So that's what we
do is we hope you get in front of them,
and what you get in front of them. Optimize that person,
get their information, take them down the rest of your
funnel to get them to buy from you.

Speaker 3 (18:54):
And it has to be a great product too. It
starts with that.

Speaker 1 (18:56):
You want people to always come back and leave good
reviews and recommendations and pass it on. So you know,
I feel that we do have a great product. I
know a lot of people listening also, like you said,
have a great product. They may feel like again they're
the best kept secret. But then how do we get
people to know about it?

Speaker 2 (19:11):
And that's the challenge. You started this with a small budget.
A lot of people think they have to spend a
lot of money.

Speaker 4 (19:17):
Yes, we did, so we started with a very small budget.
I want to say we started with five hundred dollars.
Then we went up to seven fifty. But that one
I want to say when we started doing the gun
on Okay, So as an entrepreneur, you have five hundred dollars,
whether it's cutting back on your nails, maybe one less Starbucks,

(19:40):
you know, you can make those modifications and you may
make those sacrifices to put that money into your ad account.
But when I started working with Ryan, we started with
a very small budget and then I was afraid to
increase it. But once I increase it, I saw that Hey,
if I increase it, my reach is more. I get
more people on the webinar. More people on the web
webinar means I have have more opportunities to convert them.

(20:02):
And so now our budget has increased. But initially we
started off with a five hundred dollar budget, just get
my name out there. And again we started that with
our gun sales funnel, and that one trip turned into
ten trips off that five hundred dollar budget.

Speaker 3 (20:15):
Wow.

Speaker 4 (20:15):
And so again you don't have to start big, but
you do have to start at and.

Speaker 2 (20:19):
Start So talk about that a little bit. That's a
good way. That's good for perspective because I know as
an entrepreneur, someone's like, spend this amount, and I'm like,
you know, people really don't think they can afford to
do that, but you really can't afford not to. So
you started with five hundred dollars, and just tell us,
if you don't mind sharing your numbers, where you were
monetarily and where you are now since you started working

(20:40):
with Ryan.

Speaker 4 (20:41):
So I think when we first started running, me and
Ryan first started partnering together, I think I had just
grossed two hundred in revenue that year, and then the
next year we did eight hundred K. That was because
I was running those ads with Ryan and we turned
that one campaign went from one campaign. I had no
idea was to do this. I thought it was going
it was going to sell one trip to Ghana and

(21:02):
we're gonna be done. But once I sold it out,
we put another one out. It's sold out again, so
we kept selling it until the client stopped booking. That
was back in what twenty twenty three. Ye we're in
twenty twenty six and we're still selling Ghana. We're still
running that same campaign. It has a higher ad budget now,
but we're still running that trip over and over because
clients are contu continuously booking.

Speaker 2 (21:23):
That's a really great point. You're still running the same campaign.
A lot of people make this investment in marketing and
they're like, it didn't work. I've invested five hundred dollars
and I'm not seeing the results. But that's you're not
investing in that one and done type of things. I
see Ryan shaking his head.

Speaker 5 (21:38):
Yeah, yeah, it's like you gotta you gotta be consistency,
you gotta be consistent. You gotta have consistency and then
really believing in your product and what you offer.

Speaker 2 (21:46):
You know, you're buying your lead exactly.

Speaker 5 (21:47):
You're buying your you know you're buying lead, you're buying data.
And then again it goes back to having a great
product or service. You know, So if you truly believe
in what you offer getting the advertising to get more
people to it, then you have to just you know, sell,
let me get them the buy.

Speaker 2 (22:01):
Angela believes and she I can't wait for people to
watch this journey.

Speaker 1 (22:05):
You know, it puts me in a vulnerable position in
a way for people to kind of like because I
think sometimes as entrepreneurs we don't even like to let
people know what our challenges are. You just want to
always come forward looking like, Okay, you know, we got
this great product, come on.

Speaker 2 (22:19):
Come on in and join us.

Speaker 1 (22:20):
But there are a lot of challenges and so I'm
appreciative and really excited to be able to do this.

Speaker 2 (22:26):
And speaking of challenges, we're challenging you, as she's been
saying that she's doing this so that people can learn
from it, and we're gonna work with you. We have
a list to leads. Challenge what is this?

Speaker 5 (22:38):
Yeah, the List of Lead Challenge is a free three
day challenge all about you know, how to get more
leads and build your list and essentially grow revenue. This
is free all it's totally free, totally free three days.
Day one it's all about funnel foundations. How you have
the right funnel for your business, how you have a
lead in funnel. Day two is all about backing automations.
Once you capture lead, how do we convert them into

(22:58):
a sale? And then day three is about of course
paid traffic. You know how to use advertising, social media advertising,
how to make sure you have your numbers in place,
your KPIs, and really what you should be doing ad budget,
creatives and so forth to really grow and scale your
business to the next level.

Speaker 2 (23:12):
What are people actually going to walk away with when
they go through the challenge?

Speaker 5 (23:16):
Yeah, they're going to walk away with foundations about funnel,
Like what's the right funnel for your business? Number one?
Because people always ask me, well, there's so many funnels.
What funnel should I have for my is the womenar funnel?
Is it a problems back?

Speaker 2 (23:26):
I know for some people are like, Okay, what's the funnel?

Speaker 5 (23:29):
Yeah, basically it's just your sales system.

Speaker 3 (23:31):
Okay, you know what I mean?

Speaker 6 (23:32):
Yeah, girl, accountability is talking cake.

Speaker 5 (23:45):
So it's basically your sales process. Like your sales system.
So if you go into like McDonald's and like, oh,
I want a quarter pound of a cheese, what do
they say? Do you want to frizen and drink with that?
Do you want to make it a meal? And stuff
like that? That's their sales process. So your funnel is
is the sales process you use from getting a lead
to a pain customer. You know, there's like top middle
bottom of the funnel. We don't have to go and

(24:05):
see the nuances, you know, for time's sake. But basically
it's just your your customer journey and the sales system
you use to get people to buy from you.

Speaker 2 (24:13):
But so many people think I have this product, I'm
gonna sell it, But it's life doesn't.

Speaker 5 (24:17):
Work like that normally. Yeah, because it's all about also
like no li like and trust. So it's kind of
like dating, you know what I mean. Like if I'm
just introducing you the first time, we gotta do how
to date you. We gotta take you out, you know,
we gotta let you know, we offer and stuff like that.
Uh so, really get them to know, like and trust you.
And then with the advertising also it builds a no
like and trust faster. How many y'all scroll and see

(24:38):
somebody on your timeline all the time and you feel
like you know them but you don't know. I feel
like I know Angela already even though I've just met her,
because I see her so much and she's so present
and so visible. So it's the omnipresence. So you need
to be doing the same thing for your business to
be omnipresent, and that'll warm people up faster.

Speaker 3 (24:54):
Okay, I'm inspired. I challenge how people sign up?

Speaker 5 (24:59):
Yeah, so it's May fourth to May six the list
to Leads Challenge dot Com. List to Leads Challenge dot Com. Register,
get your free seat. I can't wait to see you
in there.

Speaker 3 (25:09):
Can come again, Yeah for sure.

Speaker 2 (25:17):
Exhibit A. Missy is actually going to be in the challenge.

Speaker 6 (25:21):
Yeah, be there.

Speaker 3 (25:22):
I'll be fresh back from Saint Thomas.

Speaker 5 (25:24):
Yes, so we do have a VIP option. So when
you register, yes, it is a free seat, but we
do have a VIP option. You know that you get
access to a bonus day, a bonus Q and a
session uh, and Angela is going to be on there
as well on one of the VIP nights, so make
sure that you secure your seat. You are gonna want
to be in that room, like trust me.

Speaker 2 (25:43):
Well, thank you yourself out there, Missy.

Speaker 1 (25:46):
Yeah, and listen, and my partner Tony Forte, he thanks
you too because you had a chance to meet him
as well. Yeah, he's the one that is running the
day to day so he was really so excited to
be able to have an opportunity to.

Speaker 3 (25:58):
Get some help. Yes, definitely, yeah, sos.

Speaker 2 (26:01):
Everybody sign up. A website is a list to leads
challenge dot com. Yes, and people can follow you for
more information on Instagram.

Speaker 5 (26:09):
It's what yes is. Ryan McCrary Marketer on Instagram. Ryan
McCrary market on Instagram. If you follow me, I might
start popping up being your timeline every targeting YouTube.

Speaker 2 (26:17):
Okay, and popp into that challenge because we want to
hear how Angela is doing.

Speaker 3 (26:21):
Okay, thank you guys, and thank you SI for everything.

Speaker 2 (26:25):
You're welcome, thank you for having me, Thank you, Happy
Wealth Wednesdays. Everybody will see you in the challenge.