Episode Transcript
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Speaker 1 (00:04):
Welcome to NFL Daily's Power Players, where we talk to
smart people inside the sport about how they do football.
Peel back the curtain a little further for our listeners.
I'm Jordan Rodrigue. Today, I am thrilled to welcome Adam Barry,
the assistant general manager of the Philadelphia Eagles. Adam has
a really unique background. He played football in college at Princeton.
(00:27):
He was a receiver, went into finance after he graduated,
and ultimately spent 14 years at Goldman Sachs as a
managing director. We will talk to him about what that
actually means because I personally did not know. Eagles general
manager Howie Roseman has a knack for hiring smart people
first and then getting all the football stuff figured out later.
And so he heard Adam speak to a group and
(00:49):
decided he wanted to hire him first. as the Eagles
Director of Football Operations and Strategy in 2023. Now, Adam
is the Assistant General Manager, and the Eagles are once
again retooling many of their football processes and trying to
find competitive edges, as they always do. This is a
front office that leads the league in many areas, including
(01:09):
thinking differently, and I am so excited to get into
that with Adam today. Let's get started. Adam, I am
so grateful that you could join me today for this
episode of NFL Daily's Power Players. You have so much
in your background and in your current role that I
want to get into. But first and foremost, thank you
so much for being here today.
Speaker 2 (01:26):
Thank you for having me, Jordan.
Speaker 3 (01:29):
It's exciting to participate in this and to talk shop
a little bit. So I'm excited to be on and thanks.
Speaker 2 (01:35):
For having me.
Speaker 1 (01:36):
One thing we really love is process here. This is
what this show is all about. I know you're such
a process geek too. So this was one that I
was really looking forward to for a long time. And
I'm going to make you talk about yourself too, which
I know you're not hugely a fan of, but let's
start with your, with your background. It's super unique. I
don't even know how to do my taxes fully. So
(01:57):
can you explain to me what your job was before
you started working for the Eagles and what that means
in the landscape of the financial world?
Speaker 2 (02:07):
Well, you're not.
Speaker 3 (02:08):
Alone because I think my wife always told me when
I worked at Goldman Sachs that she could not explain
what I was doing either. And then by the time
I was just about to leave, she had it gone
down to a sentence and then no longer that was
my job. But I worked at Goldman Sachs for 14 years.
My last job was head of the US loan trading
(02:28):
business within corporate credit. And What that means is for
all the corporations out there that borrow money and need
to be loaned money.
Speaker 2 (02:38):
That are U.S.
Speaker 3 (02:39):
Domiciled, my business was responsible for buying, selling, trading their debt.
And so as part of that business, you have the
opportunity to buy loans that you think are undervalued or
short loans that you think are overvalued on behalf of
the firm. But there's also a customer facing side of
the business as well, too. So You know, for many
(03:00):
of your listeners, they have 401ks or pension plans with
their employers. A lot of those people were helping them
invest money as well, too, as well as hedge funds
and mutual funds as well, too. And so you're managing
a trading desk, a sales force and operations team. It
was very different than what I was doing in terms
of functionally versus what I'm doing with the Eagles right now.
Speaker 1 (03:19):
Yeah, but it's so interesting because I feel like because
you played football and you were involved in football, football
is in your life and your family and in all corners.
I'm thinking there had to be some way that football
was sort of leaking into your day to day, at
the very least, the competitive aspect of it, because it
sounds very calm the way you're speaking about it right now.
(03:40):
But man, I've seen the movies, right? Like it is
not a calm profession.
Speaker 3 (03:45):
No, the movies get at least some of it right.
The trading floor is not exactly the most calm profession,
as you put it.
Speaker 2 (03:52):
What many people don't.
Speaker 3 (03:53):
Know is that a lot of traders are former collegiate
athletes across a whole range of different sports. And I
think what I found in going into trading was a
lot of us have aspirations of being able to play
football professionally or play a sport professionally, but I certainly
wasn't good enough to do that. And so you look
for something that kind of fuels your competitive drive and
(04:15):
you know, what you grew up with doing as an
athlete and trading comes really close to that because it's
a high pressure environment.
Speaker 2 (04:22):
It's certainly not necessarily.
Speaker 3 (04:24):
Always the it's a little bit can be a rough
environment where people are going to tell you exactly what
they think or what you need to do. You have a,
you know, a quote unquote scoreboard every day in terms
of your profit and loss. And it's just really highly
competitive because you're going against other institutions and banks that
are competing for customer business, competing to, you know, getting edge,
(04:46):
doing all these different things. And so it really does
kind of quench your kind of competitive fire, like as
a former athlete that goes into it as well too.
So there are certainly similarities, as you point out, which
we can delve into more as we, as we continue.
Speaker 1 (04:58):
Yeah, for sure. And I'm curious, cause I've always wanted
to hear you tell this story is, is how we, your, your,
your sort of world's crossover story. And you're just there
and you're just in the moment. You're thinking, OK, I'm presenting.
I'm giving a talk at this. I think it was
a seminar or a consultation. And and you have no
(05:19):
idea in the moment that this NFL GM at the
top of his game is listening to you and is like,
I think I should hire that guy. Can you take
me through how you guys met and kind of what
that process was?
Speaker 2 (05:31):
Sure, sure.
Speaker 3 (05:31):
It certainly is a unique story. It's kind of, it's
always a reminder. You don't know, you know, where your
next opportunity will necessarily come from. But, you know, as
part of being a business head in our business, we
had a, what I call like a client conference where
we brought in a lot of our corporate and institutional
clients to a place on the West Coast where we
(05:53):
hosted them for multiple days and And as part of
that conference where we're giving content, we usually tried to
bring in a speaker who had a non-finance background to
talk about what they do and to make some comparisons
to the business world to see if there's something that
we could learn. And so that year we invited Howie Roseman.
And as somebody who was senior within the firm at
(06:14):
that point, I got asked to be part of the
keynote presentation and work on that with Howie and to
present with him. And so we got to work together
over the course of a few days. We presented together.
It was received positively.
Speaker 2 (06:28):
And it was.
Speaker 3 (06:30):
Sometime after that, Howie reached out to me and said, hey,
would you consider pivoting from business to sports. And, you know,
Howie is very charismatic, right? So I'm thinking that, you know,
he's just joking. And this is just a polite way
of him, you know, saying, Hey, you know, I appreciate
working with you. And, you know, making me feel good.
I was like, Oh, that's really nice thing to say.
(06:50):
So I don't think it's actually like a serious job opportunity.
And so He eventually reaches out to, I guess he
must have reached out to my brother just to be like, hey,
you know, just so you know, I want to talk
to your brother about this. And it was like, hey,
Howie said he came to you about a punch opportunity.
And I was immediately embarrassed because I was like, I
(07:12):
didn't know that he was.
Speaker 2 (07:13):
Being serious about it.
Speaker 3 (07:14):
This is someone who was, you know, as a Hall
of Fame general manager, you know, off of this exposure,
thinking that, you know, someone who'd been a career, you know,
been in finance for that long, right? that would be
something that he would think to do. And when it
came down to it and talking to Howie and he's
talking about his vision for the role, for me, for
how I could help the organization, the things that, how
(07:37):
unique it would be to work in football. He's an
elite recruiter among other things. Where I came down on
it was, here was a really rare opportunity to do
something that was an incredible life experience, really special to
learn from somebody who was literally at the top of
his game for an organization that's very forward thinking. And that,
(08:00):
you know, if I said no to something like this,
these opportunities don't come around, but literally once in a lifetime. And,
you know, the business world was, was, and is always
going to be there, but the opportunity to work in
professional football for such a best in class organization is
was not. And so, uh, you know, we, myself and
my family, we decided that this is the move that
(08:20):
we wanted to do and, and haven't looked back and
it's been fantastic.
Speaker 1 (08:23):
So I love this story for many reasons. First of all,
because to me, it's gets to the heart of something
that we're going to talk about more later in the show,
which is where don't the Eagles look when they're team building, right?
But also, They, it's an organization that is so paralleled
in some ways with being at the apex competitive environment
(08:46):
internally and also across the league. And so you were
used to that. And obviously you had football in your
background and you had played at a high level in college.
But at the same time, jumping into a strategy role,
a director of operations role, a role where he's basically
telling you, here's a blank sketchbook, create. What was that
(09:10):
like for you? And digging into it for real and thinking, oh,
I'm really going to make, carve something out in this space.
Speaker 3 (09:20):
You know, I would say the learning curve was steep, right?
Because you're learning, you know, just a new industry, right?
A new industry, you're learning at times new jargon, a
new language. There's a lot that you're learning. But as
you noted, there were certain things qualities and skills that
I was able to bring from my previous experience that
(09:41):
were much more translatable than I maybe anticipated that they
would be when originally I was going to make the transition.
But there are certainly times where you're being pushed out
of your comfort zone. But I think every experience for
growth and every experience that, you know, people who have
had a lot of success in this industry, as well
as other industries, they're willing to go outside of their
(10:02):
comfort zone. And what I really appreciate is that, you know,
Howie is somebody who also had a unique background, you know,
before he became the general manager of the Eagles. And
so he had a very clear view and vision of
what I needed to do in order to get to
where I needed to be. And so, and part of
that is because he was able, he had lived that
(10:22):
previously in his experience. And so immediately he had me
in all different facets of the football operation. He made
sure that I was evaluated, writing the entire draft board,
that I was going on college visits, that I was
covering pro teams, that I was doing a lot of the,
a lot of work within free agency and that evaluation
(10:43):
process as well too. And when Howie couldn't be there
to be the person who was talking to me at
any given moment, he was very thoughtful about who I
was working with within the organization.
Speaker 2 (10:54):
He's hired really well on our staff.
Speaker 3 (10:56):
We've had a lot of people who have gone through
Philly and then had the opportunity to do some really
amazing things outside of Philly. And so if I'm not
working on personnel stuff with Howie directly, you know, I
get a chance to, in the cap and contract space,
when I first started, work with Bryce Johnston, right? And
think about how we think about our strategic planning and
(11:16):
the cap and our resource usage. I get to work
with Alec Hallaby and talk about, you know, the intersection
about data and personnel and, you know, his wealth of
experience in all these different silos. And even right now,
I have an office that is right next to Joe Douglas,
who I can, is just a wealth of wisdom and information.
And all of that was really intentional about Howie because,
(11:38):
you know, you know, he put a lot of time
and effort into my development individually, but he also made
sure that I got exposures to all these other people
he had brought in and had trained and were performing
at a high level so that I could learn from
them too.
Speaker 1 (11:51):
Thank you for taking us through the various intro departments too,
because what I think people don't necessarily always know from
the outside looking in is how much information you're uploading
in a building like that at any given moment. And
you're the assistant GM now, right? And you're looking back
maybe in this conversation on those days of you are
(12:11):
participating in every element of a football calendar and internally
what that process looks like. When you look back at
those days and the vast quantities of, I just call
it data, whether it's observational or actual data that you're
just absorbing, What do you remember about that time? And
(12:31):
did you just sort of say like, F it, I'm
just going to throw myself into this like full speed
and see what happens?
Speaker 3 (12:38):
Well, I think that was something that my trading experience
prior had prepared me for. Because when you are, you know,
trading a book of whatever asset class, you're constantly just
being inundated with information by the second. and your decision-making
is happening by the second.
Speaker 2 (12:55):
There could be news.
Speaker 3 (12:56):
That happens overnight for something that you would think is
totally unrelated to a company whose debt you're trading, but
could really influence the valuation, the pricing, the way some
of your customers react. And so I was fortunately in
an environment where you're getting a lot thrown at you
all the time.
Speaker 2 (13:16):
And so pivoting to an environment.
Speaker 3 (13:17):
Where I knew that would happen and that I would
have to get up to speed quickly in order to
produce in the way that the organization required me, uh
was something that i found incredibly helpful during the time
but there are certainly like with anyone doing a new
thing or a new career or stepping outside of their
comfort zone there are moments where you're like oh man
(13:37):
can i can i can i process all this but
you you have to jump into it you know you
have to immerse yourself you have to really work and
spend the time to make sure that not only do
you understand the different components tactically but you understand strategically
how they all fit together as well too, right? That's
what can be really valuable. And that was a challenge
that not only was exciting for me, I felt like
(14:00):
I was in an environment where it really encouraged.
Speaker 2 (14:03):
Me to do that.
Speaker 1 (14:06):
One thing too that I love about being in buildings
like that is that feeling where almost like you surface
and there's a lot happening all the time, but every
once in a while you surface and you look around
and you think, I am with some of the best
people in the world right now and everyone cares just
as much as I care. The emotional side of it
(14:27):
and really like living and dying, honestly, I know you
have to stay neutral, but like living and dying with
this team as well and the players and just how
much everyone gives to it. Was that ever an inspiration
for you or how did that shape you as you
continued in the role?
Speaker 2 (14:42):
Yeah, I actually think it's just really special.
Speaker 3 (14:43):
I mean, I think every game day, um, free game, it's,
I think about how fortunate and how blessed I am
that that is part of my job, right? Like just the,
like the, the amount of love for the game that
you feel in this building, you see it where, how
I feel like when you watch, you know, anyone senior, how,
you know, pregame, it's like, you just see, and you
just feel how much they care about the sport, how
(15:06):
much they care about their players, how much they care
about the coaches, how much they care about the organization.
And that's ultimately what draws all of us to this
industry is just your love for the game. Maybe it's
an experience when you were young. Maybe it's something that
made you very curious about the sport. Everyone has their
different why, but I really don't believe you can do
this job without understanding just how special it is that
(15:29):
this gets to be my work. I felt like I
had an appreciation of that after being in a totally
different career that I get to do football for a living.
There's very little that I would complain about because it's
just a tremendous opportunity and You know, I feel like
that's just a very special, special, you know, thing to
(15:50):
be able to do.
Speaker 1 (15:50):
I like talking to you about it, too, because your
why shifts, you know, your overall why I'm sure stays
the same in life. But like your workplace, why maybe
shifts a little bit when you're experience when you're experiencing
something like this outside of the environment that you spent,
you know, a decade and a half. working in. Are
you comfortable sharing about your why in football and sort
(16:14):
of what you've discovered your purpose to be within the sport?
Speaker 3 (16:18):
You know, I would say for me, you know, my
journey or like maybe my love of football started when
it's so tied up in my dad and my brother.
And I remember just my dad grew up in Texas.
So football is a religion there. And so it was
always just a part of our family. I remember when
we were like really little, we'd always watch the game
(16:41):
on Sundays with him. And then, you know, Andrew, my bro,
my twin brother and I would always ask him, Hey,
can you come out and go out and play at halftime?
And he always did that. He'd always, you know, one
of us will be the receiver. One of us would
be the corner. He'd go out and throw. And like,
those were some very early memories. And then, you know,
you move forward and, You know, you're playing in high
school and, you know, Andrew's my quarterback and I'm the receiver.
(17:01):
And those are some really special moments. You're playing in
college where, you know, Andrew and I are playing for
different teams that play each other every year and family
comes out to support you every time. And so football
for me is beyond just being the ultimate team game
and the bonds that you make with your fellow players
and coaches. it was the canvas for so many special
(17:23):
moments with my brother and my dad and my family
that it's just interwoven to like just the way that
just to life, right? And so I think football in
a lot of ways is an expression of life in
terms of the adversity you have to overcome, you know,
dealing with the teamwork, training and discipline, the time that
things are going to be hard.
Speaker 2 (17:42):
It is a wonderful game.
Speaker 3 (17:44):
And, you know, I feel like I've been very much
a beneficiary of that being a central part of, you know,
certainly my journey here.
Speaker 1 (17:51):
Adam, before we move into the now, this is the
most important question I'm going to ask you this entire show.
When you guys were in indie drills, one-on-ones, who won?
Speaker 3 (18:02):
I would say growing up, it was pretty evenly distributed.
There definitely got to be some heated arguments at different
times where it was like, was that a penalty or
was that not a penalty?
Speaker 2 (18:14):
It was pretty even.
Speaker 3 (18:15):
What I will say, and I got to give Andrew credit,
is he had a better college career than I did.
So Andrew was a really good player in college. And
I wasn't shabby, but I wasn't certainly not at the
level of, some of the certainly some of the other
guys who were kind of at the top of their
game there. But it was still a wonderful experience for
both of us.
Speaker 1 (18:34):
You know, I respect that you had the opportunity to
totally pad your childhood stats there because who was going
to know? And you didn't. So classy move there. I
hope your brother takes notice of that and maybe has
your back on that one a little bit later down
the line. So, OK, I'm curious about like When you're
(18:54):
in this building and the way that you guys talk
to each other and the way that you think about
things and your background, but also a lot of people
with different backgrounds in that building and everyone coming together collectively,
did you find that early on some of the questions
you would ask about process changed? ended up being helpful
because it was almost a different perspective coming in and asking,
(19:17):
why do we do things this way? Or why would
we think about this this way? What if we thought
about it this way? Was there anything that stuck out
to you early on about the productivity of those types
of conversations?
Speaker 3 (19:29):
Yeah, I think the thing that probably stuck out to
me was just how welcome those conversations were. I think
when you look at the way that Howie and the
organization have hired, you actually have a lot of people
who have come through this front office who have had
varied backgrounds, whether it was Jake Rosenberg, who had a
finance background, or Bryce, who I mentioned previously, who came
(19:51):
from law or, you know, Alec, who grew up in
a different silo. And so I think that there's always
this continual process of questioning of how do we do
things better or like what perspective are you looking for that?
And that is something that's thought out from that starts
at the top. And so I don't think that I
ever really felt like a click of, oh, this is
(20:12):
something that feels either out of place or is unusual
because we're constantly trying to get better as a group,
as an organization, in terms of the way that we're
thinking about processes, the way that we're thinking about players,
the way that we're thinking about a whole host of
different things. Because if you stay stagnant, eventually people catch
up to you. And so I think that having a
(20:34):
different lens of thinking about things from maybe a, you know,
a risk pricing or a risk reward perspective was just
adding to what was ultimately just like a mosaic of
different perspectives that goes across all football operations. And that
contributed to the way that we may think about solving
a particular problem.
Speaker 1 (20:53):
And then when you get to go into, okay, this
is the time you now must spend on task evaluating, right?
Speaker 2 (20:59):
Right.
Speaker 1 (20:59):
You know, taking all of those conversations and turning them tangible,
essentially going out on the pro circuit on the college circuit.
What was scouting life like for you? What did you
take from it? What did you see around you? And
what did you learn from it?
Speaker 3 (21:14):
Yeah, I think, you know, for me, it was, you know,
I was, it was the playing experience was helpful in
terms of just being able to transition into it. But
I think the thing that really jumped out to me
was just how.
Speaker 2 (21:29):
Ready everybody is just to talk football. Right.
Speaker 3 (21:31):
And so, you know, there's this, I feel like there's
this culture here where, you know, if you're going into
anyone's office and they're watching film, whether it's someone's coming
into mine or I'm going into someone else's, it's always
the natural question is like, oh, who you're watching. And
then the next thing you know, even if it's something
on completely different than personnel, like people just wanna be
able to talk about players and talk about what they
(21:53):
see and how they're thinking about them. And I found
that that is something that was not only great for
this building, but like when you're going out and you're
doing things with other scouts, like people just really like
talking about the game. And that is one of the
best ways, I think, to kind of immerse yourself because
you have this wealth of information of things that you've
(22:16):
watched or that you've researched or your views, but you
have all these other people who have different opinions and
have different perspectives, have had different experiences with team building.
And you can read their reports or talk to them
about that too, right? As a way of just continuing
to grow your perspective, to challenge your viewpoints. And so
I think, Really, it was the openness to talk about
(22:38):
that and share that information was really important. I think
that was a really good, you know, just exposure in
terms of whenever you're out doing different scouting tasks.
Speaker 1 (22:49):
I always think what would be most fun for me,
if I got fortunate enough to be in a building,
would be to read everyone's scouting reports and to do
exactly what you're talking about, is just talking to them.
Because I always feel like you can get to know
people on a very intrinsic level, too, by talking to
them about the thing that they love. And in this case,
everybody has this incredible passion for the sport. Did that also,
(23:13):
in a way... get you sort of fast-tracked in immersed
into this building and the culture of this building was
not just talking to people about this but really digging
in the weeds on the reports and writing and obviously
writing your own as well and really getting into that
like talent identification and football language specific to what the
(23:34):
Eagles building.
Speaker 3 (23:35):
Is Yeah, no, I think that's definitely something that and
it's interesting that you talk about language. And I think about,
you know, the easiest way to learn a foreign language
is just to be immersed in it. Right. And so
I think people have it's the same thing with with
football and evaluation is just, you know, immerse yourself in
all the different ways and all the different. players and
all the different player archetypes, college pro, you know, when
(23:57):
you're out at practice talking to people about what they're seeing,
like that's really important.
Speaker 2 (24:01):
Right.
Speaker 3 (24:02):
And there's no there's you know, there's no necessarily a
limit on the amount of time that you can spend
doing that.
Speaker 2 (24:08):
Right.
Speaker 3 (24:08):
And I think it's important if you if you want to,
you know, be really good at that and be someone
who has a formed opinion is to make sure that
you're putting yourselves in situations where it's forcing you to
do that. And I think that certainly in this building
with the caliber of people, when people recognize that people
are trying to put in the work and the effort
(24:29):
and they're trying to grow, there's so much willingness to
help and to participate in that process. And I think
also incumbent on me where there might be areas of
football operations that I have exposure to and they may
have questions on. It's incumbent on me to to also
help with if there's questions about that, that I can
(24:50):
help them in that ways. And so again, it's again,
football is the ultimate team game and that's not just
on the field.
Speaker 2 (24:55):
That's, you know, all the way in the building as
well too.
Speaker 1 (24:58):
Yeah. I would feel like, um, you know, I'm a writer, um,
you know, but I would like to write the scouting report,
but I would be thinking about what does this tell
everybody else about me and how I'm seeing it in
this moment and getting those, those processes, um, sort of
to an expert level as you continued through the building
and learning about what specifics are, I guess, like North
(25:22):
Stars for the organization and what things they maybe have
on a sliding scale. That to me is such a cool,
almost like archaeological process of understanding this is how we
speak here and we have... all of this knowledge and
data basically over years and because it's a very how
he's been there for so long and his staff and
(25:45):
people in that building have really communicated how to build that.
I guess I would call it like an alphabet of
what exactly it is that makes an eagle an eagle.
And for you, what's that deep dig like and continuing
to like build these little pieces of information and make
an entire, I guess, case for somebody?
Speaker 3 (26:06):
Yeah, I think that part of it is the organization
is very clear on what its priorities are when we're
going through any player acquisition process. And so, um, when
you're an evaluator and when you're, um, you know, analyzing
a certain situation, you know what to look for, right?
And now the application may be different for a specific
(26:29):
player in any given instance, but that's also why, you know, you, you,
you have meetings and that's why you're talking to other
people on the staff. That's why you're sharing the way
that you have different viewpoints because sometimes it takes some
time to tease that out. And so it's really helpful
that there's a very clear vision from leadership on the
(26:50):
things that we want to do, the things that we
want to prioritize, how we think about evaluation as well
as roster building. And so when that North Star is clear,
it's not all that difficult to go into the practice
of following it, but you just have to make sure
that you're really diligent about it.
Speaker 2 (27:07):
And that's why we're a very process-oriented team.
Speaker 1 (27:09):
Yeah, I was just reading a book and Bill Parcells
is saying, if you are committed to certain qualities or
certain traits... Do not deviate and try to stick to
the process as much as possible if it's proven to
be valuable and work for you. And I can imagine
that can be a little hard because things come up.
And again, you guys are looking everywhere for different people
(27:32):
and just different ways to bring new ideas. And it
kind of gets me. You touched on this earlier in
our conversation, Adam, but... building teams of highly competitive people
and building teams within teams of highly competitive people. I
know you have a lot of experience managing teams like
(27:52):
that and constructing teams like that, again, from your previous
work experience, but doing it in a building like this
where every week matters so much and developing communication tools
with coaches and with other executives and with players and
not just building that roster the way that it functions
at the highest level, but also internally. What has that
(28:16):
part of the team building process been like? And how
do you guys communicate with each other, especially when maybe
the bullets are flying externally?
Speaker 3 (28:24):
Yeah, no, I think that's a good question. Probably one
of the, you touched on it a little bit, one
of the differences with teams football and probably just professional
sport generally versus working in the private sector is just
how public, you know, your job is. Like I could
leave the trading floor and have a, had a down
day and I'm not going to hear about it, you know,
(28:44):
from anyone. Whereas, you know, if, if, you know, maybe
there's a, there's something that the fan base is not
happy about, right? Like, you know, you're going to hear
opinion from your neighbor. You're going to hear opinion, you know,
it's going to be on the news. Like, It's a
different dynamic that permeates it. But what I would say is,
I think anytime that you're dealing with high-functioning people, high-functioning teams,
(29:06):
it comes down to relationships.
Speaker 2 (29:08):
Communication, and aligning incentives, right?
Speaker 3 (29:12):
And so we have a great model for that in
the way that really Howie and Nick interact, right? So
they're talking to each other multiple times a day, going
into each other, in and out of each other's offenses.
Speaker 2 (29:22):
They're in lockstep about the way that.
Speaker 3 (29:24):
They're going to think about big decisions, little decisions, how
they're communicating those decisions, those things. And so it ends
up being a really good model for everybody on down
in terms of how the way that we're supposed to
operate with different departments and different you know, different divisions
and I would say that in general like when we
go to relationship right people are not necessarily going to
(29:47):
follow you if they don't feel like they somewhat know
you and that you see them as a person right
and that's a really important component in any business The
other thing is when you have people who are highly
performing and competitive and self-starters, you want to make sure
that you're communicating the why of what you're doing. So
(30:09):
they may not necessarily like every decision, but generally people
are rational. And when they understand either the context that
you can share with them or the rationale for it,
when you can share it with them. generally there's a
better understanding of why maybe something is happening. And then
also people want to be valued in the way that
they feel like they're contributing to the team's success. And
(30:30):
so when you build an environment and you build a
culture where you know, when we win on Sundays, like
the team success is our success, you know, people really
do buy into what they need to do in order
to make sure that we're putting the organization in the
best spot possible. And again, that's really easy when you
have a model for that of leadership in, you know,
(30:53):
starting literally at the top across multiple different departments. That's
something that I think is really special and important whenever
you're trying to move the organization forward.
Speaker 1 (31:04):
More on that in a second. We're going to take
a quick break and get back to it on the
other side. When you think about roster building too, because
what you're talking about here is, is obviously expansive on
team building in general, in any, in any format, again,
especially with high functioning and highly competitive people. When you're
thinking about roster building, what types of things do still
(31:27):
apply over no matter what type of, of quote unquote roster,
whether it's an executive staff or a coaching staff or
an actual roster of players, what has to translate universally
between everybody in the building and has to be maybe
a standard of culture that is set in, in, in, um,
you know, identifying traits to put together for all of
(31:49):
those people on any type of quote unquote team that
you have within an organization.
Speaker 2 (31:53):
Yeah.
Speaker 3 (31:54):
I mean, I think, you know, at a very high level, right. You're, you're, um,
whether you're building a roster of players or you're building,
you know, if how he's building a staff, right. You're
talking about, you know, you're talking about some degree hiring, right.
And so like talent is something that's just is really important.
Speaker 1 (32:10):
Right.
Speaker 3 (32:10):
That's a foundational element of you're looking for people who
have talent and you're looking for people who have specific skills,
whether it's on the football field or whether it's in
a coaching staff or on the front office.
Speaker 2 (32:21):
Right.
Speaker 3 (32:21):
You're looking for people with specific skills that are going
to help give you an advantage versus your your competitors.
But also with that is, you know, you're looking at
the makeup of a player, a person, a staff members,
you're looking up at their character, right? You're thinking about,
you know, their personal character, you know, their work ethic,
what type of teammate they are, all those different variables
(32:41):
that affect not only the on-field success, but also the
culture of the way that the building they operate, because
those different things at some point in an NFL season,
you're going to.
Speaker 2 (32:51):
Hit adversity, right?
Speaker 3 (32:52):
And, It's not always necessarily how someone's talent that is
really important in that moment. Maybe it might be some
of their character intangibles that really help you to get
through a certain situation. And so it's really making sure
that you're spending the time to think through those things,
think through how those things fit together and how you
(33:13):
can maximize both of those things within the organization based
off of the resources that you have.
Speaker 1 (33:18):
Is there anywhere you look for additional inspiration, whether it's
outside the building or inside the building, things that you
can use tools to motivate the people around you, obviously
very self-motivated as it stands. So it would have to
be very specific, right? It would have to resonate. Any
sort of messaging or cultural building that you do has
(33:39):
to be well thought out. I'm curious where you look
for things like that.
Speaker 3 (33:43):
I think for me, it's just you look at people
who are leading in everywhere, right? It could be something
that you're seeing that Nick will bring things in our
team meeting that maybe another coach said from a different
sport or an Olympic athlete. It can be people who
are in government. It could be people who are running
a nonprofit. But when you talk about leadership, there's a
(34:04):
lot of different principles that are things that carry over
no matter what type of organization that you're leading, right?
And so I think for me, it's more about being
attentive to not only the examples that I have in
the building that I can see in terms of the
way that they're leading, but also any other outside influence
where it's like, is there something that I can learn
(34:25):
from that and take from that. There's something that I
can do from a self-improvement perspective where I can be
more effective in growing my leadership skills and things like that.
I think it's more about just being open-minded to all
the different sources as opposed to going to a specific source,
because I do think that there are a lot of
qualities that are pretty broad in general that you can
(34:48):
use across different functions.
Speaker 2 (34:50):
In different industries.
Speaker 1 (34:51):
Man, you teed me up for this, Adam. Thank you.
Because when you're talking about all of this, the thing
that comes into my mind is cast a wide net.
And to me, I mean, that should be the Eagles
motto at this point, just in my opinion, honestly. Like
the Eagles, one of the things that I think is
so unique about the organization, and I happily discuss this
(35:13):
to anyone who will listen and not just walk away
from me like I'm a crazy lady talking at them, is, man,
you guys look everywhere. You look for edges in different
places that are, I think maybe there would be a
fear there for certain others, or I think maybe there
would be too much uncertainty and there's not enough of
(35:35):
a known, quote unquote, quantity on the other side or
those types of things. What is that like inside the building?
I think the good word for it is creative. Creative
in pursuit of edges. Where do you find that in
the building? Where do you think the Eagles do that?
Speaker 3 (35:53):
Yeah, I mean, I'd probably phrase it a little bit differently.
I'd say that what is, I'd actually say that this is,
you know, very unique about the Eagles is that there
is no, what I would call fear-based decision-making in the
way that, and I think that starts from, you know,
Ownerships willingness to try things that are different and before
thinking to, you know, everyone knows how he is is
(36:16):
always willing to Look for an opportunity to improve the team.
He's always looking for an opportunity to be better in
every different space like he's being able to go and
work for somebody who you know is going to swing
the bat and is incredibly invigorating, because there's just so
much open mindedness to ideas and to ways where, again,
(36:37):
it's not thinking from a place of what could go wrong,
it's more about, well, what could go right, right, and
trying to be the best version of the organization that
we can be. And it even goes into like the
coaching staff in terms of how aggressively that Nick manages
the game. And so I think that is something that, um, is, uh,
incredibly unique about the organization that, um, you know, there's
(37:00):
a willingness to, uh, to try and to be progressive
and to, uh, you know, push the envelope, um, in,
in every different phase. And that doesn't mean that your,
your hit rate's going to be 100%. That doesn't mean
that you're not going to at times, you know, make mistakes,
but that's not something that ends up being an impediment
to trying something new and trying to, you know, be exceptional.
(37:23):
I mean, there was a, I don't even know where
the saying came from, but it stuck with me in
a few years ago where, you know, if you're trying
to do what everybody else is doing, then you're probably
going to have mediocre results, right? And so it's like, okay,
how can we do something that's different? And I think
that that is something that, you know, you certainly feel
from leadership within this organization.
Speaker 1 (37:42):
It takes a commitment to, in my opinion, between the
coaching staff and also the front office and the player
as well. And identifying what about that player makes you
know that they're going to commit to, in this case,
maybe a development process. I think of like a Jordan Mailata,
for example, where it feels like in hindsight, we all
should have seen this coming, but nobody, not many people
(38:05):
actually did, right? In terms of the quality of player
that he turned into and a captain class type of
guy on your roster. So with this, maybe not this
specific example necessarily, but just in general, when you are
identifying a player and then committing to that player, even
if it's a little bit maybe outside the box, how
(38:27):
do you build a sustainable profile? How do you say, okay,
this is the short term, this is the medium, this
is the long term, and communicate with coaches accordingly?
Speaker 3 (38:37):
Yeah, I think part of it is just the framework
in which we think about talent identification and talent development
in general. So that's something that I think is established
organizationally just as a pillar and as a principle. And so,
you know, there's an element of, okay, understanding how a
(39:00):
player is going to, what you think a player is
going to be. And the amount of time and resources
it's going to take for a player to get there.
Speaker 2 (39:09):
And a lot of that requires.
Speaker 3 (39:13):
Not only communication, but just buy-in across multiple departments within
an organization. And that's something that we've been very much
committed to. And as you said, Jordan's a great example
where you know, it took time for him to get to,
you know, to where he is now, but it was
certainly worth the investment.
Speaker 2 (39:32):
It was certainly worth the energy.
Speaker 3 (39:33):
And, you know, we had identified somebody who we felt
like had not only the physical skills, but the character
to become the best version of what we thought he
could be.
Speaker 2 (39:44):
And he's done that.
Speaker 3 (39:46):
So, I think that just thinking about that lens and
making sure that the communication is open about what the
expectations are helps to make sure that, look, by the
time you're getting to the point where you're bringing a
player into the building, it's already been really well vetted
about what are the things that he's going to need
in order to become successful in order for us to
maximize him.
Speaker 1 (40:06):
Does that take agility too? Because I would imagine the
parameters or even like the sliding scale of who somebody
is can change as that person changes, as their body
composition changes, as their personality changes, as they experience life,
you know, as they become more of an adult, et cetera,
et cetera, et cetera. What's the combination that you guys,
in which you discuss like agility, expectations, and just the
(40:30):
ability to pivot when necessary?
Speaker 3 (40:32):
Yeah, you always have to be willing to adapt, right?
Whether that's because the game's changing, because circumstances change, right?
There's always going to be some level of uncertainty, right?
Because you can't just plan the future. You can't dictate
what the future is going to be or what it's
going to hold.
Speaker 2 (40:50):
So that's just built into, you know..
Speaker 3 (40:54):
It goes to something that we talked about a little
bit earlier, where if you want to make sure that
you're going to get into a position where you can
succeed and where you can outperform, you have to know
that the road is not necessarily going to be always
as intended. That has to be built into how you
think about not only your analysis, but how you're going
to navigate any given year or multi-year stretch. And so
(41:16):
I think that, to your point, the adaptation is an
important part. You have a plan, but you're constantly reevaluating it.
and you're constantly reevaluating, is this going to help get
this player to where they need to be? Is this
going to help get the roster where it needs to be?
Is this continually the right approach? Or is there new
information that we've received that maybe requires an adjustment or
(41:38):
a tweak or a wholesale change? And so that's just
something that we, you know, is just naturally built into
what we do.
Speaker 1 (41:45):
For us on the outside, it's exciting when we can
see it manifest in real time. And, you know, the
years of football will ebb and flow and seasons will
change and all of that. But it seems to be
like a universal truth that the Eagles will change how
they do things if they see upon reflection that it
is worth changing. And so, you know, you guys come
(42:05):
in and there's, you know, there's schematic changes, especially on
the offensive side. There's all these different things that happen
that I think for us on the outside, we see
like the results of conversations like that. And what I
love about this show and these interviews that we get
to do is to learn a little bit more about
the process behind it. And I have to ask you,
because I've been dying to ask you this. just something
(42:28):
unique that maybe I don't know about or that we
don't know about that the Eagles do that you're excited
about or that there's something internally that is, you think,
very unique to the building that I, as a process dork,
might like to uncover here?
Speaker 3 (42:43):
No, I think it probably goes back to what we
talked about a little bit before, where it's just the
fact that.
Speaker 2 (42:51):
There's no fear in the decision-making.
Speaker 3 (42:54):
There's no fear in the way that You know, we're
going to explore different things like that is something that
may seem like a little thing, but I really don't
think that it is. I think that the ability and
the willingness to, what do you want to call it,
take risks, whether you want to talk it to, you know,
to swing for the fences, whether it's, you know, having
(43:15):
a championship standard. And that's something that I think is,
you know, fundamental to the way that, you know, ownership
Howie and Nick operate. And I think that that is
something that permeates throughout the entire organization. And, you know,
I think that's pretty special. And that's what's what makes
it one of the many reasons that makes it, you know,
it's a great place to work.
Speaker 1 (43:34):
Yeah, we have to come up with a slogan for
the Roseman era. No, not me. Someone much more talented
probably than me because I think about like, you know,
you're letting it rip, honestly. And it's fun to watch
just for the layperson sort of sitting on this side
of the glass and in this chair because you guys
are always up to something. And that's why I'm so glad, Adam, that...
(43:56):
We had you on today. I'm so grateful to share
a little bit more about your journey and your current
role and what you do. Thank you so much for
joining me today on this episode of NFL Daily's Power Players.
Speaker 3 (44:08):
Thank you for having me. It was a pleasure. And yeah,
I really appreciate it.
Speaker 1 (44:12):
And we got to get you to come up with
the slogan. Eric, hit the music. We are rolling Adam
out in style here. Listeners, thank you so much for
joining me today on another episode of NFL Daily's Power Players.
Of course, with the great Adam Barry, assistant general manager
for the Eagles. Stay tuned in your feeds. We're going
to have a lot coming up for you this week,
including Cuts Day, a live show Sunday with Greg Rosenthal.
(44:35):
Thanks for listening.