February 7, 2026 • 28 mins
On the latest episode of the NFL Players: Second Acts Podcast, former NFL MVP Matt Ryan sits down with hosts Peanut Tillman and Roman Harper to talk football, legacy, and life after the game. Matt dives into the Saints vs. Falcons rivalry, his deep pride in Atlanta, and what it means to embrace a second act beyond the field. He also shares insight on leadership, including his thoughts on Bill Cowher and the future of the Falcons front office.
Then, Jeb Terry joins the conversation to discuss his return to San Francisco and the rapid rise of Cosm, a groundbreaking venue reshaping how fans experience sports and entertainment. From the Protector of the Year Award to unforgettable fan reactions inside Cosm, we explore how immersive technology, movies, and live sports are coming together in a whole new way.
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Speaker 1 (00:06):
What's up, everybody.
Speaker 2 (00:07):
I'm Peanut Tillman, and this is the NFL Player's Second
Act podcast with me, as always my trusty co host,
Roman east Side Golf Harper.
Speaker 1 (00:17):
Swinging the sticks, swinging the stick, swinging six.
Speaker 2 (00:20):
Hey man, we're here Media Row, San Francisco super Bowl sixty.
Speaker 1 (00:25):
I'm excited about our next guest.
Speaker 2 (00:26):
He was in the division when we went to Carolina,
played him a few times, one of Atlanta's most decorated quarterbacks.
Now he's mister President. Ladies and gentlemen, please welcome to
the pod. Matt Matt Ryan.
Speaker 1 (00:42):
Oh, I'm okay, My bad, thank you. I'm all right, Yeah,
that's good.
Speaker 2 (00:50):
Whatever that works, Okay, Ryan, we don't. I'm sorry, Matt Ryan,
Welcome to the pot.
Speaker 1 (00:55):
Yeah.
Speaker 3 (00:56):
I feel like it rolls off the tongue, like most
people just call me Matt Ryan. Yeah, it's like it's
like one word, you know what I mean. That's actually
a great point. That's how we always refer to you.
I mean, I got to play you from the moment
you got into the NFL.
Speaker 1 (01:10):
A lot. Yes, And so the people want to know,
do we still have a rivaly. I don't know if
I can answer that. I never disliked Matt Ryan. I
didn't either. Matt Ryan was on a team that well,
we played each other a lot more and it had
a lot more emotional battles. I had a lot of
penalties and raw things versus. So I understand it all.
(01:35):
How should you want though, you want to be a
part of rivalries like yeah, and it's amazing, like the
city of New Orleans didn't like the city of Atlanta.
Atlanta as a city didn't get it New Orleans, and
so it was it just kind of built upon all
of those things. Like I was always a big fan
of yours and everything that you were able to accomplish
and do. It was other players on your team that
(01:56):
I really had disdained for, and I think it built
up for all of that, and it just kind of
fed into more. And so whoever won that game, depending
on when it was that year, always meant a lot.
Speaker 3 (02:06):
Yeah, I never had I never had a run in
with you, but I was never I was never in
the secondary talking trash.
Speaker 1 (02:11):
I say, you know, stay in my spot.
Speaker 3 (02:13):
Some of those other guys might have been, They might
have been a little closer in contact with you and
what you're.
Speaker 1 (02:18):
Trying to say, I get it, and you know that.
So that's the way it should be.
Speaker 3 (02:22):
That's the way it should be, and that you know, honestly,
that's what that that's what makes it when you stay
in a place for a long time and you play
against players that are in that other place for a
long that's what makes it so fun. You said at
Green Bay, Chicago, right, like you got you got certain
relationships that you know, you've gone against somebody for so long,
you've got this mutual respect because you know what they're about.
(02:44):
You know, they're tough, you know they're physical, you know
they play hard, you know they do things the right way.
Speaker 1 (02:49):
But you want to beat them, you know.
Speaker 3 (02:50):
And and that's I think that's the part that's that's
so much fun, you.
Speaker 1 (02:54):
Know, is do you ever remember a game or one
of the bigger games whatever that were so satisfying to have,
but victory versus the Saints.
Speaker 3 (03:05):
Yeah, I remember. I think it was maybe two thousand
and ten. So you guys won the Super Bowl in nine.
We went down there in twenty ten, we played we
played you guys.
Speaker 1 (03:16):
It was early in the season, maybe.
Speaker 3 (03:18):
Like week three, Week three or week four, and we
went into overtime and we ended up winning that game
in overtime.
Speaker 1 (03:24):
And I was a young player. I was like a
third year player.
Speaker 3 (03:26):
Drew Brees On the other side, you guys in the defense,
coming off a Super Bowl championship, we had a good
team that year, and it was like, okay, if we're
gonna get over the hump, right, this was a team
that we got to go beat, and we did it.
We won down there, and I remember that that springboarded us.
Uh in that season. We ended up being I think
in twenty ten we were the one seed in the NFC.
(03:48):
But that was a win for us. That was like
a milestone win.
Speaker 4 (03:51):
Right.
Speaker 3 (03:52):
You know, if you're gonna be the best, you got
to go beat the best in the NFC. And you
guys were the previous year.
Speaker 1 (03:57):
You know, I got to give you your flowers. I
didn't like going against you.
Speaker 2 (04:03):
You had great receivers, Yes, you you had a great
tight ball.
Speaker 1 (04:08):
You could put it anywhere on the field. I didn't.
Speaker 2 (04:10):
I really didn't like going against you, just because you
you were so damn good.
Speaker 3 (04:15):
I well, thank you, Uh you're nice to say that.
I didn't like going against either of you. I gotta
be honest, Like your Ballhawks in the in the secondary
guys that that could turn it over, you know.
Speaker 1 (04:26):
But I always felt like.
Speaker 3 (04:27):
My game was I was gonna get it out of
my hand quick, trying not let that d line get
home and put it in a good spot. And I
had great players around me, which was awesome. But I
actually saw Brian Urlacher walking around here.
Speaker 1 (04:39):
Yeah, I know that's a big difference. It is. Yes,
I'm starting to get used to it, though, are I'm
still not used to still us, I'm still used.
Speaker 3 (04:49):
You saw it more on the day to day. I
feel like he was in the helmet like mostly when
I saw him, so I'm used to it, like, you know,
but he looks good, the hair looks good. I wasn't
playing and I'm going there, but I remember playing. Maybe
I forget what year it was season opener up there.
It might have been it might have been two thousand
and ten. I can't remember what year it was, twenty
(05:11):
ten or eleven. We played an opener up there and
Lack picked me off.
Speaker 1 (05:16):
Was Michael Turner. Michael Turner was back, Yeah, yeah, I
remember now. I was like, oh yeah, yah, yeah, I remember.
It was some time around that and I can't remember
what year. It was hot. It was hot. I was
we were running the keeper.
Speaker 3 (05:26):
I was on there, I had a low cross, I
had somebody running the low cross and I let it
go and I was like, oh, that's a completion, lack
full extension this thing interception, And I was I hated
your guys defense. By the way, I hated your guys defense.
I hated both of your guys defense. But uh, he
was a good player man. But I did see him
walking around with that hair today look good.
Speaker 1 (05:43):
The biggest thing is when I played against you, I
hated Michael Turner. Yeah, because he was so low to
the ground he busted my lip. Oh my god, he
ran me over. So I tell people all the time
how impressive he was. And then when we always as
a defense, wanted to because your play action game was
show your back yep, so we wanted to do a
different picture. Yeah, by the time you showed you back
and looked at we wanted to be something different than
(06:05):
what he saw previously. So it was just great great matchups.
Speaker 3 (06:08):
It was a great matchup, and you guys did a
good job of kind of changing that picture pre snap
post snapp. It was those were like that was a
grind of a week for me of like, Okay, you
think it's going to be this, We're gonna show, shrink, sell,
turn around, and then I'm hoping it's what I thought.
Speaker 1 (06:25):
Oh it's not, you know, and go check it down.
Speaker 3 (06:27):
You guys were different, Yeah, you guys were different in
that it was like I kind of know what we're
going to get.
Speaker 1 (06:35):
That makes it difficult too.
Speaker 3 (06:36):
You know that there's challenges in both and you guys
are so disciplined and detailed in what you do, so
you knew the shots you were going to get, but
you also knew the weaknesses you guys had and were
kind of bait you and and so it stretched in
different ways as as a quarterback.
Speaker 1 (06:53):
All right, I want to talk about this, No, you
go for it, okay, good. I want to talk about
this whirlwind that you've been in. Yeah recently. All right,
you get hired as your new role and you have
to hire a head coach and a GM. Yeah, like
you're being a part of that. What was that like?
Is probably your first experience?
Speaker 4 (07:10):
Yeah?
Speaker 1 (07:11):
Most of you know I'm doing like I don't want
to sue you.
Speaker 3 (07:14):
No, I had never hired anybody in my life like
a financial advisor agent. I've done that same, but that
was about it, and uh yeah, so very different experience.
I was lucky, you know, really good group, committee, search committee,
whatever you want to call it. Really good group that
we had that was a part of that that really
(07:35):
helped me through that process.
Speaker 1 (07:37):
But I think you.
Speaker 3 (07:38):
Lean on you know, and I would say you guys
would be excellent in this department too. You lean on
on what your experiences were and the good coaches that
you were around, and what were the qualities that that
made those coaches you were around really special and different.
Speaker 1 (07:52):
And for me, it was the.
Speaker 3 (07:53):
Ability to communicate clearly and concisely and directly. The best
coaches I was around had the ability to let you
know what your role, your responsibility was, yes, uh, and
to be able to do that in a concise and
clear manner. But then also, you know, the the ability
to organize, to bring people together to connect on top
of that, and we felt, like Kevin, it was really strong,
(08:16):
uh in that department. The GM side was a little
bit different because you know, I think I think people
expect as players, you've got a lot of like interaction
with that.
Speaker 1 (08:26):
Department, and it's like and you're all going for Are
you going for the guy that's like the best scout
or I'm going for the guy that's like the money guy.
Yeah right? Or am I going for the guy because
you know it's salary cap things. It's it's different ways
to be a gem. I would are your main focus? Yeah?
Speaker 3 (08:39):
I think I think the immediate thing for all of
us as players is like, just get good players, man,
just like just the whole team should be good players.
Speaker 4 (08:46):
Yeah.
Speaker 3 (08:47):
They're like, well, yeah, it's not that easy, Like it's
a little more difficult, it's a little more complicated. Yeah,
uh than that, But there is there's a lot of
different routes you can go. You talked about it, whether
that's all right, who's who's the best talent of value,
who's the best scout? Well that's who's the best pro scout,
who's the best college evaluator? How does that marry up?
What are you looking for? Are you going to build
(09:08):
through the draft? Are you going to build through free agency?
You know, how does that set up look like? How
do they interact with your cap and strategy? You know,
some organizations do a great job of kind of doing
that cash over cap and you know, kicking the can
down the road a little bit, but at some point
you got to pay the bill and that becomes difficult too.
Speaker 1 (09:27):
So, you know, we were looking for someone.
Speaker 3 (09:29):
Who's very well rounded and has has touched sort of
all of those different departments, and we feel like Ian Cunningham,
who we hired from Chicago. Yeah, from Chicago, his experience,
you know, coming up through Baltimore, then going to Philadelphia,
which is a very different approach. You talk about cap
and strategy. They they've been at the forefront in the
(09:51):
league of a lot of those types of ideas. His
exposure there then going to Chicago, pin you could talk
to this probably better than any of us. But that
rebuild they've done in the last four years and putting
together it shows, it does show.
Speaker 1 (10:04):
It shows, and.
Speaker 2 (10:05):
They've done a really good job of bringing in good
vets and building through the draft.
Speaker 3 (10:10):
And building through the draft, right, So you gotta be
you got to get those spots when you're bringing in
somebody from another organization that has been somewhere else and
is either up for free agency or is you've got
to be really good at figuring out who's the right fit,
who's because it's not only the player it's the right
fit for the locker room, it's the right fit for
the building, it's the right fit for the organization scheme,
(10:33):
all of those things. And you know, I think Ian,
when we dove deeper and deeper into that, we.
Speaker 1 (10:39):
Felt like he was the right person for us.
Speaker 2 (10:40):
So, being that you're kind of new in this this
new position, is there a person that you can call
mentor like a coach that you get advice on for
certain things.
Speaker 3 (10:50):
Yes, I think we all have people like I sat
next to Bill Kauer for you know, to the last
two years and now is awesome, awesome, awesome.
Speaker 1 (10:59):
He loves it. He'sat with you guys.
Speaker 3 (11:00):
I think it was at Hall of uh Can Canton
or something like that, and he was like, man, I
sat with these guys.
Speaker 1 (11:07):
It was awesome. We talked ball. It was like an
hour and a half. I could have went for like
four monks.
Speaker 3 (11:11):
He could have the greatest story, dude. His stamina on
this stuff is just like unbelieve. He loves and his
energy never never changed. He's just never changed. Pittsburgh through
and through. He's got the jaw, the ship, got a
Pittsburgh everything about him, and he probably got going on
stories and you see like this different level of his
brain start to open up and he's just like in it,
(11:34):
spit flying out of his mouth and like just he
just loves it, ready to go. So he's been a
great resource for me, you know, through this, through this
process of somebody who has seen it all, who has
been through it all. And Pittsburgh's a great you know
him and Mike. I mean, you talk about two coaches
that you know, embody, you know what what I think
(11:55):
good football is all about? Tough, physical, consistent. You know, Oh,
you close your eyes. You could go to sleep for
five years and wake up and you know what the
Pittsburgh Steelers are going to look like. Ye to me,
that's a mark of like a well run organization. And
you know he's been he's been really helpful.
Speaker 1 (12:13):
Well, I know we got to get out of here.
But I would like to say this, because you were
going to have to take that pride about going back
to and how prideful and great do you feel because
you get to go back and be this job for
the hometown team that you got to play for. Yeah,
and you got to spend your whole career for and
how special that would be? I mean at yours the
(12:34):
press conference when you did to introduce the coach and
you were like, you know, welcome to Atlanta where the
play is played. Oh man, you know, I mean like
that was beautiful executed. So it was.
Speaker 3 (12:44):
It was actually pretty funny because I was sitting there
and everybody was like, Kevin, welcome to Atlanta, Kevin. And
I heard it like thirty times, and each time I
heard it in my head, I was like I was
thinking it in my head. I was kind of like
sigging it or was sitting there and I was like, oh,
I should just say I think we're all thinking it.
But but that is that's part of it, right, And
(13:04):
each city is unique, each place is unique and embracing
kind of the setup and the culture of the city
I think is important, and you know it is. I
am really proud of it, you know, and I think, like,
I think, you guys, this is the second you know
you talk about yeah, second act, and like, you guys
are doing that, and I have so much respect for
(13:25):
what you're doing and how you transition out of going
from a player, because it's not easy, man, at least
it wasn't for me.
Speaker 1 (13:32):
You know, it wasn't easy. To lose that part of
your identity and who you are.
Speaker 3 (13:37):
And I'll give you guys a lot of credit for
making that transition and showing that you can do it.
And for me, I feel like it's very much the
same thing like former players, excuse me, former players from
my perspective, should be in these types of roles to
help because you brend you you you bring a lens
(13:57):
that I think is is really important and I'm excited
to do that.
Speaker 1 (14:01):
I think there's a handful of guys that.
Speaker 3 (14:03):
Are around the league that are doing that and and
I think we could use more.
Speaker 1 (14:09):
You coming on, well, you're successful, encourage and allow others
to be doing it. So appreciate your brother, shoot your
shot right. Love to you. Yeah, thank you, thank you.
Speaker 2 (14:20):
This is the NFL Player's second X podcast with me,
as always my trustee co host Scharman Harper. It's Radio
Row Media Week, super Bowl. We're in San fran This
is what we do. Yes, this is what we do.
Jump right in it.
Speaker 4 (14:36):
Let's go. Are you ready? Okay?
Speaker 1 (14:37):
Okay? What does it mean to be back in the
Super Bowl right here in San Francisco?
Speaker 4 (14:41):
Jib There's nothing like the Super Bowl and Radio Row
this place is buzzing today. I mean, the energy today
is on point. Medio row.
Speaker 1 (14:48):
They don't call it radio. Yeah, we got more than radio.
I know, right, call it radio row. I'm a radio
row guy myself.
Speaker 4 (14:56):
I call it radio.
Speaker 1 (14:57):
I'm a radio ro guy too, So I get the media.
But radio radio row, all right, radio row. So let's
just get it. Let's address the elfant in the room.
All right, Jeff Terry, you are officially the most like
why did you say it, the most appeared person. Oh,
(15:17):
he used to call it NFL player, Second Acts podcast.
Speaker 4 (15:20):
Let go, le we go. Thank you guys, By the way,
that might be the biggest honor I got in the league, right,
most tenured, you know, proud of it, and I always
appreciate you guys. So thanks for having me on.
Speaker 1 (15:35):
And so the Super Bowl being here in San Francisco.
You played here in Sansu What was that like? Where
were you at? Where was the team at? It wasn't
in Santa Claara where we.
Speaker 4 (15:43):
Were down there. We were in Santa Claara.
Speaker 1 (15:45):
Yeah.
Speaker 4 (15:45):
So this was here when I was wrapping up my career.
I'd been in the Bucks for four years and here
was trying to figure out what was next steps and
actually it was this was my last stop in the league,
you know, before I went on to figure out what
was next, the second act, so to speak. Right, so
h but look, I loved my time here. Although it
was brief. I dealt with a few injuries. The fandom
here is real, as pervasive as anywhere else out there.
(16:07):
I mean, the fans are real, the energy is real.
Being down in Santa Clara and San Jose, it was
a cool spot. I've never been back here on the
West Coast before, so it feels good to be back.
I mean, it's great to be back. This place is buzzing.
Speaker 1 (16:17):
Yeah. Yeah.
Speaker 2 (16:18):
So as an offensive lineman, do you guys have an
award this year? Garrett Bolls, Aaron Brewer, Creed Humphrey, Quinn
min Rez, Pane Sewell, Joe Thuney, They're all finalists of
the Protector of the Year Award. How do you feel
about you guys actually having your own award?
Speaker 4 (16:37):
Now? Well, firstly, those guys are all players. Pine Sewell
is a is a player. He is a player. I
love he's wat I'm a big fan, huge fan the
way he moves.
Speaker 1 (16:46):
I mean, he he's athletic, buddy, be that big buddy.
Speaker 4 (16:50):
He can run. Ye, I'm a big fan of his.
But that award is amazing. I mean to be able
to bring that recognize the guys that are putting in
the work. We know we always got the respect in
the locker room, but now they've you know, you got
some hardware with it.
Speaker 1 (17:01):
It's good.
Speaker 4 (17:01):
It's cool to hear. Yeah, big Pennay guy though.
Speaker 1 (17:03):
Yeah. Yeah.
Speaker 2 (17:04):
So the last time we took our podcasts we were
in or not the last time. One of the times
we took it to Dallas. I went to Cosm. Okay
went to Cosm, took my daughter. It was the playoffs.
We watched the Celtics whoever they were playing. I gotta
say I was impressed.
Speaker 1 (17:24):
I really liked it. It is so cool. It was
it was dope.
Speaker 2 (17:29):
Look, we had like the different layers, different levels, TVs everywhere.
You can go to the backside it was more like
a lounge. But the front side the screen like it
was dope.
Speaker 4 (17:38):
Yeah, it's it's uh, it's cool. The team's been working
really hard. When you think about building businesses, We've got
product market fit right. The thing works, Fans love it
and the feedback we get from them is that it's like, man,
it's cool. It's hard to describe what it is. Yeah, right,
but that feeling in the room, that energy, and we're
in a really cool spot right now. Is a business.
But it's that fandom that keeps us all charged up.
(18:00):
When you when when you have that and fans come
in and they're just smiling and cheering and and and
actually acting like they're in the venue, right, that's the
thing that's the payoff.
Speaker 1 (18:07):
But there's a line around the door to get in though.
That's that's the thing.
Speaker 2 (18:10):
Like you not just walking up in there. It's like you,
I mean, you get your ticket for your time and
your space, but there there is a line to get
in there. I haven't what I want to do is
I want to watch a football game. I haven't had
the opportunity to watch a football game. I've only done basketball.
I did see that you do movies, we do. I
saw the matrix. You guys put the matrix in there.
Hold on witch matrix. The first first one, first one,
(18:32):
the first one when was starting.
Speaker 1 (18:35):
Yes, that's exactly right, man. So there was a scene
that y'all did with the camera.
Speaker 2 (18:40):
It was like when they were in the they were
in the matrix and it like shuffled like really quick
or really fast, and the screen did something.
Speaker 4 (18:48):
I was like, yeah, it's cool, it's cool.
Speaker 1 (18:51):
It's dope. I love it.
Speaker 4 (18:52):
Fans fans are loving that as much as they're loving sport.
You know, we like to take you to the sidelines like
transports you, yeah, to the pitch. With the movies, we
put you in the media, take you in the construct
with Neo. We just launched Willie Wonka as well, so
taking you to the chocolate factory, the original. And then
we've got Harry Potter coming up this summer where we'll
take you to Hogwarts and going to it's like these
fantastical worlds. I mean, it's cool. It's a good compliment
(19:14):
everything we do in sports. And you need to come
out for a football game.
Speaker 1 (19:17):
I do, so tell me this all right, because I
gotta let's pull the curtain back a little bit. We
saw Jeb yesterday, Peanut and I did as we were
walking the streets. I was walking the mean streets of
San Francisco my work wife and I'm sitting there and
and Jeb and I walked. Well, we meet see Jeb
and Peanut and Jeb talked for like five straight minutes.
We don't have five minutes, but let's talk about the
(19:39):
next project that you guys were discussing the other day.
I thought it was super interesting, very candid.
Speaker 4 (19:44):
Go. We're opening more venues, are we are? So what
we've announced is that we're opening in Atlanta here in
a few months. Nice, We're opening Detroit by the fall.
So all those are in process happening. We're opening in
a venue in Cleveland next year. I'm looking at every
major market around the US. Chicago's a priority market for US.
I think it's an amazing city. I think the fandom
(20:04):
there's amazing. I think it'll be fantastic. We're looking in
places like Nashville. We're looking in Phoenix. We're looking at
spots in Florida, up in the Northeast, looking in Boston,
d C, Philly, New York, looking in Denver, looking in Vegas,
looking at Raleigh, North Carolina. We're looking all over the place. Yeah,
And that's the thing is now, that's the effort of
scale is making sure we can take that product everything
(20:24):
that the fans are loving and deployed around the world.
And we're looking internationally. So that's this phase of the
business where you just try to push and keep your foot.
Speaker 1 (20:31):
On the gas.
Speaker 4 (20:32):
We'll be right back.
Speaker 1 (20:35):
Speaking of international the Olympics.
Speaker 2 (20:39):
How is COSM going to do in the twenty twenty
eight Olympics, twenty.
Speaker 4 (20:43):
Twenty Olympics in La We are our venue is right there,
right in the heart of it all. Yeah, so we'll
be doing a ton of activations around it, working with
a lot of the various the biggest brands that are
coming in and around there, and so it'll be this
always on heartbeat for the entire for the entire tournament. Yeah,
you know, not too different from what we're doing next
week when NBA All Stars there, right, So that's right
across the street and into a dome. And so we've
(21:04):
got a ton of good stuff happening with the NBA
and UH and COSM has been continued to be this
this actually this premium destination for all the biggest events
in the world. It's been good.
Speaker 1 (21:13):
And you guys, COSM just signed a partnership deal with
Monster Energy, could you we did express express that to us. Yeah.
Speaker 4 (21:21):
So you know, as we've built this business, we always
focus on fan experience first, and now that we've gotten
there and hardened the systems. We're starting to incremental partnership
to the to the throws, and now we just announced
Monster Energy as our first really category partner as our
exclusive energy drink provider. So now we've got the product
in there and cool activations really leaning into the UFC
and combat sports as Monsters the official there, so big knockouts,
(21:45):
end of matches, the dome turns green and Monster and
it's it's like really cool activations around it.
Speaker 1 (21:51):
So see, I like that. I thought you were just
like we just got the you know, got some cans.
Speaker 4 (21:56):
No, you got to lean in, you got it's got
to be cos it's got you got l It's the
same way you look at naming rights and stadiums, now
and all the things around these venues. It's those elements
were bringing into life here because every cosm is about
just basically a small arena or stadium.
Speaker 2 (22:10):
I could see it Cosm Field in Chicago, Illinois.
Speaker 4 (22:14):
Look at it.
Speaker 1 (22:15):
There it goes, look at it. I love it. I
love it.
Speaker 4 (22:17):
You know you were talking about lines earlier. There is
no more pressure stress than having back to back games
and the first game going in overtime. Imagine you've got
twelve hundred people in the venue. Yeah, there was a
bunch of overtime games, by the way, these playoffs when
it was coming down to the wire, then you got
twelve hundred fans outside waiting for kick. You got a
ten minute turn window, right, you want to see chaos
(22:37):
and come to a cosm for that man, It's like,
so was that at all them l which or both
of everywhere? When it's back to back games like that,
the tight turn. Now, if it's on the same same
broadcast partner, you're pretty good because they'll delay. But if
it's not, you got it. You have to scramble, like, bro,
we're kicking this thing.
Speaker 1 (22:52):
We're kicking.
Speaker 4 (22:53):
Yeah, we're going we're kicking this thing off. I got
one game in and outside screaming. Oh and by the way,
the Bears fan through the chair. Did you see that
that video that went viral? Yeah, afterwards, right when they
won and the place was going nuts, he just was
he went grabbed a chair.
Speaker 1 (23:09):
So I don't think I knew that was you out
of that, you know what I'm saying.
Speaker 4 (23:12):
I know exactly what people didn't realize is that there
was a guy who ripped his shirt off and was
running around in the background too. When you look at
that video, it's like pandemonium.
Speaker 2 (23:20):
He went nuts, just nuts out of nowhere. Just I mean, yeah,
he was excited. I was happy for him, but he
was a little just he was a little reckless.
Speaker 1 (23:29):
Yeah, yeah, but man, it's game forever. Like they were like,
they're all in due, they're all in Jeff, what has
become the most popular sporting event that you guys carry
at COSM?
Speaker 4 (23:41):
As you know, you're looking at it, just like here
the energy here in radio row. That's not by accident.
Speaker 3 (23:47):
Right.
Speaker 4 (23:47):
The world's attention is on the NFL, and so look
Super Bowls, right, But all NFL programming fantastically. The NFL
has been a great partner and having those games there.
It's great privilege by they to be able to showcase
it this way and and fans come out no matter
what the game is. Fans love NFL at COSM. College
football has been fantastic. Combat sports soccer, we've shown tennis,
(24:12):
NBA big partner of ours. That content's fantastic. You know,
take you court side, yeah, take your seats. You can't
normally go a lot of great things that we're working
on right. Now, we've been able to expand our content portfolio.
Every major sports covered. We've covered horse racing, the Kentucky Derby,
We've covered US Open DOT.
Speaker 1 (24:29):
I loved the Derby. The Derby is amazing. It is
the best minutes or minute and a half of life.
Speaker 4 (24:35):
Oh by the way, people come up to cause them
wearing hats in the dress. We got mint julips. We
had a live horse out front with roses around it, right,
so you get get the real film. I'd be like
for super Bowl. Now, we've got turned the venues to
make it look like San Francisco. So we've got specialty
menus to match different spots here. We've got big golden
gate bridge, you know, graphics and all sorts of cool stuff.
(24:58):
So we try to bring that energy of the event
to the fans everywhere.
Speaker 2 (25:02):
So I would love to do a combat sporting event there. Yeah,
just to see like that close boxing UFC.
Speaker 4 (25:09):
We had a camera on the octagon, right, blood is
splattered on the lens. I mean it is you are
in it, and fans love, I mean they go they
go nuts.
Speaker 1 (25:16):
I would yeah, I would.
Speaker 4 (25:18):
No way you can see the monster activation.
Speaker 1 (25:21):
Yeah, I want I want COSEM in Vegas and then
I want to be able to gamble and do the
the Kentucky Derby and like be all in because to me,
it's it's so exciting. I love horse raising.
Speaker 4 (25:32):
That's why I love Detroit Sports Bettings Legue on Detroit. Yeah,
and so we'll be we'll be leaning too that activation
when we're there as well. Really fan friendly forward right
mobile first type type sports betting. Vegas is going to
be a huge market for us. We're excited about that.
And I got to talk about the Dodgers World Series. Yeah,
in l a cosm is about as good as it gets.
That is true. I would I'm gonna ma, I wasn't
(25:52):
a Dodgers fan going in right, but but now I'm
telling you great series. It was a great series, an
amazing series. And fans are wearing their gear and the jerseys.
Speaker 1 (26:01):
It's just they love the Dodgers man, they love the Dodgers,
love the dog, they love the Dodgers. To be a
Dodgers fan it is, it's a good time to be
a Dodger. My last question, where do you see cosm?
And I know it's kind of redundant because I've seen
you and we've seen this. Where was it that five
years ago? And we asked, aw, you three years ago?
You guys are doing that now right now? Where do
(26:23):
you see COSM in the next five years.
Speaker 4 (26:25):
Yeah, that's a great question. Look in twenty twenty, right,
this thing was just an idea. Yeah, I had to
pitch this over Zoom and people are like, Jeb, you're crazy, right,
that deck is pretty, but there's no way that's gonna work.
Right then we got to the point where we opened
our venues in twenty twenty four, like, okay, you got
the boobirds out there saying, hey, okay, you opened our
fans gonna like it. Fans like it. Right now, you
(26:45):
see where we are right now. We've been able to
harden the playbook and operation and we're scaling. And that's
that's the effort now, is keeping our foot on the gas, competing,
having the will to win, and scaling this business globally.
The next five years. I'd love to have at least
one venue internationally, you know, ten plus venues around the
world really showcase what this business is all about. Continue
to push everything we're doing on the technology side. I
(27:07):
don't know if you guys know this you know the
pylon cameras on NFL Sunday, that's us as well.
Speaker 1 (27:12):
Oh no, no, I didn't know that.
Speaker 4 (27:13):
Yeah, go line line to gain all those things. So
continue to push our tech stack on the production side
and scaling it and eventually I'll peel the onion back
and tell the whole story here. But as we've built
this business, there's a lot of cool things we have
working on and that's all going to come to life
in these next five years. But priority is scale and
then COSM. People know what the experience is now it's
(27:33):
been viral. People see it. They might not know it
by name yet.
Speaker 1 (27:36):
Yeah right, I'll say.
Speaker 4 (27:37):
Oh I work at COSM. They're like, oh, what's that
ago have you seen that viral thing where it's immersive
sports experience?
Speaker 1 (27:42):
Like, oh yeah, that's awesome.
Speaker 4 (27:43):
Right. I wanted to be like, yeah, we know COSM,
and that's to continue to push house the name.
Speaker 1 (27:48):
We're taking it down now, household name, and we're going
to be international. Specifically, I hope in a place where
the NFL plays a game.
Speaker 3 (27:57):
I want that.
Speaker 4 (27:58):
That's right, that's right in line what we're trying to do. Look,
all our big league partners want to be internationally and
that's we're a great way to bring that game if
it's not actually playing now, to bring it there every day.
Speaker 1 (28:07):
I want that for you. You want me talking about
lon Don Do you have a London accent? Can you
do one? Can you do on London accent? No?
Speaker 4 (28:13):
I can I hear that one again?
Speaker 1 (28:14):
I mean, is that what that was? I just said
that was awful?
Speaker 4 (28:18):
That was awful? Better?
Speaker 1 (28:22):
Better? Better, let me hear you what you got? No,
moving on, jeah. We appreciate you coming on as.
Speaker 4 (28:30):
Always, you guys.
Speaker 1 (28:32):
You broke sure. Let's make it for baby.
Speaker 4 (28:35):
Run it back.
Speaker 1 (28:35):
Let's run it back.
Speaker 4 (28:36):
Let's run it that casm, let's do okay, you know
where the super Bowl is next year?
Speaker 1 (28:41):
La la, Let's do it, Adlet's do it all right,
we'll see you'll do You heard it on here first.
There it is. Thanks guys,
What's up, everybody.
Speaker 2 (00:07):
I'm Peanut Tillman, and this is the NFL Player's Second
Act podcast with me, as always my trusty co host,
Roman east Side Golf Harper.
Speaker 1 (00:17):
Swinging the sticks, swinging the stick, swinging six.
Speaker 2 (00:20):
Hey man, we're here Media Row, San Francisco super Bowl sixty.
Speaker 1 (00:25):
I'm excited about our next guest.
Speaker 2 (00:26):
He was in the division when we went to Carolina,
played him a few times, one of Atlanta's most decorated quarterbacks.
Now he's mister President. Ladies and gentlemen, please welcome to
the pod. Matt Matt Ryan.
Speaker 1 (00:42):
Oh, I'm okay, My bad, thank you. I'm all right, Yeah,
that's good.
Speaker 2 (00:50):
Whatever that works, Okay, Ryan, we don't. I'm sorry, Matt Ryan,
Welcome to the pot.
Speaker 1 (00:55):
Yeah.
Speaker 3 (00:56):
I feel like it rolls off the tongue, like most
people just call me Matt Ryan. Yeah, it's like it's
like one word, you know what I mean. That's actually
a great point. That's how we always refer to you.
I mean, I got to play you from the moment
you got into the NFL.
Speaker 1 (01:10):
A lot. Yes, And so the people want to know,
do we still have a rivaly. I don't know if
I can answer that. I never disliked Matt Ryan. I
didn't either. Matt Ryan was on a team that well,
we played each other a lot more and it had
a lot more emotional battles. I had a lot of
penalties and raw things versus. So I understand it all.
(01:35):
How should you want though, you want to be a
part of rivalries like yeah, and it's amazing, like the
city of New Orleans didn't like the city of Atlanta.
Atlanta as a city didn't get it New Orleans, and
so it was it just kind of built upon all
of those things. Like I was always a big fan
of yours and everything that you were able to accomplish
and do. It was other players on your team that
(01:56):
I really had disdained for, and I think it built
up for all of that, and it just kind of
fed into more. And so whoever won that game, depending
on when it was that year, always meant a lot.
Speaker 3 (02:06):
Yeah, I never had I never had a run in
with you, but I was never I was never in
the secondary talking trash.
Speaker 1 (02:11):
I say, you know, stay in my spot.
Speaker 3 (02:13):
Some of those other guys might have been, They might
have been a little closer in contact with you and
what you're.
Speaker 1 (02:18):
Trying to say, I get it, and you know that.
So that's the way it should be.
Speaker 3 (02:22):
That's the way it should be, and that you know, honestly,
that's what that that's what makes it when you stay
in a place for a long time and you play
against players that are in that other place for a
long that's what makes it so fun. You said at
Green Bay, Chicago, right, like you got you got certain
relationships that you know, you've gone against somebody for so long,
you've got this mutual respect because you know what they're about.
(02:44):
You know, they're tough, you know they're physical, you know
they play hard, you know they do things the right way.
Speaker 1 (02:49):
But you want to beat them, you know.
Speaker 3 (02:50):
And and that's I think that's the part that's that's
so much fun, you.
Speaker 1 (02:54):
Know, is do you ever remember a game or one
of the bigger games whatever that were so satisfying to have,
but victory versus the Saints.
Speaker 3 (03:05):
Yeah, I remember. I think it was maybe two thousand
and ten. So you guys won the Super Bowl in nine.
We went down there in twenty ten, we played we
played you guys.
Speaker 1 (03:16):
It was early in the season, maybe.
Speaker 3 (03:18):
Like week three, Week three or week four, and we
went into overtime and we ended up winning that game
in overtime.
Speaker 1 (03:24):
And I was a young player. I was like a
third year player.
Speaker 3 (03:26):
Drew Brees On the other side, you guys in the defense,
coming off a Super Bowl championship, we had a good
team that year, and it was like, okay, if we're
gonna get over the hump, right, this was a team
that we got to go beat, and we did it.
We won down there, and I remember that that springboarded us.
Uh in that season. We ended up being I think
in twenty ten we were the one seed in the NFC.
(03:48):
But that was a win for us. That was like
a milestone win.
Speaker 4 (03:51):
Right.
Speaker 3 (03:52):
You know, if you're gonna be the best, you got
to go beat the best in the NFC. And you
guys were the previous year.
Speaker 1 (03:57):
You know, I got to give you your flowers. I
didn't like going against you.
Speaker 2 (04:03):
You had great receivers, Yes, you you had a great
tight ball.
Speaker 1 (04:08):
You could put it anywhere on the field. I didn't.
Speaker 2 (04:10):
I really didn't like going against you, just because you
you were so damn good.
Speaker 3 (04:15):
I well, thank you, Uh you're nice to say that.
I didn't like going against either of you. I gotta
be honest, Like your Ballhawks in the in the secondary
guys that that could turn it over, you know.
Speaker 1 (04:26):
But I always felt like.
Speaker 3 (04:27):
My game was I was gonna get it out of
my hand quick, trying not let that d line get
home and put it in a good spot. And I
had great players around me, which was awesome. But I
actually saw Brian Urlacher walking around here.
Speaker 1 (04:39):
Yeah, I know that's a big difference. It is. Yes,
I'm starting to get used to it, though, are I'm
still not used to still us, I'm still used.
Speaker 3 (04:49):
You saw it more on the day to day. I
feel like he was in the helmet like mostly when
I saw him, so I'm used to it, like, you know,
but he looks good, the hair looks good. I wasn't
playing and I'm going there, but I remember playing. Maybe
I forget what year it was season opener up there.
It might have been it might have been two thousand
and ten. I can't remember what year it was, twenty
(05:11):
ten or eleven. We played an opener up there and
Lack picked me off.
Speaker 1 (05:16):
Was Michael Turner. Michael Turner was back, Yeah, yeah, I
remember now. I was like, oh yeah, yah, yeah, I remember.
It was some time around that and I can't remember
what year. It was hot. It was hot. I was
we were running the keeper.
Speaker 3 (05:26):
I was on there, I had a low cross, I
had somebody running the low cross and I let it
go and I was like, oh, that's a completion, lack
full extension this thing interception, And I was I hated
your guys defense. By the way, I hated your guys defense.
I hated both of your guys defense. But uh, he
was a good player man. But I did see him
walking around with that hair today look good.
Speaker 1 (05:43):
The biggest thing is when I played against you, I
hated Michael Turner. Yeah, because he was so low to
the ground he busted my lip. Oh my god, he
ran me over. So I tell people all the time
how impressive he was. And then when we always as
a defense, wanted to because your play action game was
show your back yep, so we wanted to do a
different picture. Yeah, by the time you showed you back
and looked at we wanted to be something different than
(06:05):
what he saw previously. So it was just great great matchups.
Speaker 3 (06:08):
It was a great matchup, and you guys did a
good job of kind of changing that picture pre snap
post snapp. It was those were like that was a
grind of a week for me of like, Okay, you
think it's going to be this, We're gonna show, shrink, sell,
turn around, and then I'm hoping it's what I thought.
Speaker 1 (06:25):
Oh it's not, you know, and go check it down.
Speaker 3 (06:27):
You guys were different, Yeah, you guys were different in
that it was like I kind of know what we're
going to get.
Speaker 1 (06:35):
That makes it difficult too.
Speaker 3 (06:36):
You know that there's challenges in both and you guys
are so disciplined and detailed in what you do, so
you knew the shots you were going to get, but
you also knew the weaknesses you guys had and were
kind of bait you and and so it stretched in
different ways as as a quarterback.
Speaker 1 (06:53):
All right, I want to talk about this, No, you
go for it, okay, good. I want to talk about
this whirlwind that you've been in. Yeah recently. All right,
you get hired as your new role and you have
to hire a head coach and a GM. Yeah, like
you're being a part of that. What was that like?
Is probably your first experience?
Speaker 4 (07:10):
Yeah?
Speaker 1 (07:11):
Most of you know I'm doing like I don't want
to sue you.
Speaker 3 (07:14):
No, I had never hired anybody in my life like
a financial advisor agent. I've done that same, but that
was about it, and uh yeah, so very different experience.
I was lucky, you know, really good group, committee, search committee,
whatever you want to call it. Really good group that
we had that was a part of that that really
(07:35):
helped me through that process.
Speaker 1 (07:37):
But I think you.
Speaker 3 (07:38):
Lean on you know, and I would say you guys
would be excellent in this department too. You lean on
on what your experiences were and the good coaches that
you were around, and what were the qualities that that
made those coaches you were around really special and different.
Speaker 1 (07:52):
And for me, it was the.
Speaker 3 (07:53):
Ability to communicate clearly and concisely and directly. The best
coaches I was around had the ability to let you
know what your role, your responsibility was, yes, uh, and
to be able to do that in a concise and
clear manner. But then also, you know, the the ability
to organize, to bring people together to connect on top
of that, and we felt, like Kevin, it was really strong,
(08:16):
uh in that department. The GM side was a little
bit different because you know, I think I think people
expect as players, you've got a lot of like interaction
with that.
Speaker 1 (08:26):
Department, and it's like and you're all going for Are
you going for the guy that's like the best scout
or I'm going for the guy that's like the money guy.
Yeah right? Or am I going for the guy because
you know it's salary cap things. It's it's different ways
to be a gem. I would are your main focus? Yeah?
Speaker 3 (08:39):
I think I think the immediate thing for all of
us as players is like, just get good players, man,
just like just the whole team should be good players.
Speaker 4 (08:46):
Yeah.
Speaker 3 (08:47):
They're like, well, yeah, it's not that easy, Like it's
a little more difficult, it's a little more complicated. Yeah,
uh than that, But there is there's a lot of
different routes you can go. You talked about it, whether
that's all right, who's who's the best talent of value,
who's the best scout? Well that's who's the best pro scout,
who's the best college evaluator? How does that marry up?
What are you looking for? Are you going to build
(09:08):
through the draft? Are you going to build through free agency?
You know, how does that set up look like? How
do they interact with your cap and strategy? You know,
some organizations do a great job of kind of doing
that cash over cap and you know, kicking the can
down the road a little bit, but at some point
you got to pay the bill and that becomes difficult too.
Speaker 1 (09:27):
So, you know, we were looking for someone.
Speaker 3 (09:29):
Who's very well rounded and has has touched sort of
all of those different departments, and we feel like Ian Cunningham,
who we hired from Chicago. Yeah, from Chicago, his experience,
you know, coming up through Baltimore, then going to Philadelphia,
which is a very different approach. You talk about cap
and strategy. They they've been at the forefront in the
(09:51):
league of a lot of those types of ideas. His
exposure there then going to Chicago, pin you could talk
to this probably better than any of us. But that
rebuild they've done in the last four years and putting
together it shows, it does show.
Speaker 1 (10:04):
It shows, and.
Speaker 2 (10:05):
They've done a really good job of bringing in good
vets and building through the draft.
Speaker 3 (10:10):
And building through the draft, right, So you gotta be
you got to get those spots when you're bringing in
somebody from another organization that has been somewhere else and
is either up for free agency or is you've got
to be really good at figuring out who's the right fit,
who's because it's not only the player it's the right
fit for the locker room, it's the right fit for
the building, it's the right fit for the organization scheme,
(10:33):
all of those things. And you know, I think Ian,
when we dove deeper and deeper into that, we.
Speaker 1 (10:39):
Felt like he was the right person for us.
Speaker 2 (10:40):
So, being that you're kind of new in this this
new position, is there a person that you can call
mentor like a coach that you get advice on for
certain things.
Speaker 3 (10:50):
Yes, I think we all have people like I sat
next to Bill Kauer for you know, to the last
two years and now is awesome, awesome, awesome.
Speaker 1 (10:59):
He loves it. He'sat with you guys.
Speaker 3 (11:00):
I think it was at Hall of uh Can Canton
or something like that, and he was like, man, I
sat with these guys.
Speaker 1 (11:07):
It was awesome. We talked ball. It was like an
hour and a half. I could have went for like
four monks.
Speaker 3 (11:11):
He could have the greatest story, dude. His stamina on
this stuff is just like unbelieve. He loves and his
energy never never changed. He's just never changed. Pittsburgh through
and through. He's got the jaw, the ship, got a
Pittsburgh everything about him, and he probably got going on
stories and you see like this different level of his
brain start to open up and he's just like in it,
(11:34):
spit flying out of his mouth and like just he
just loves it, ready to go. So he's been a
great resource for me, you know, through this, through this
process of somebody who has seen it all, who has
been through it all. And Pittsburgh's a great you know
him and Mike. I mean, you talk about two coaches
that you know, embody, you know what what I think
(11:55):
good football is all about? Tough, physical, consistent. You know, Oh,
you close your eyes. You could go to sleep for
five years and wake up and you know what the
Pittsburgh Steelers are going to look like. Ye to me,
that's a mark of like a well run organization. And
you know he's been he's been really helpful.
Speaker 1 (12:13):
Well, I know we got to get out of here.
But I would like to say this, because you were
going to have to take that pride about going back
to and how prideful and great do you feel because
you get to go back and be this job for
the hometown team that you got to play for. Yeah,
and you got to spend your whole career for and
how special that would be? I mean at yours the
(12:34):
press conference when you did to introduce the coach and
you were like, you know, welcome to Atlanta where the
play is played. Oh man, you know, I mean like
that was beautiful executed. So it was.
Speaker 3 (12:44):
It was actually pretty funny because I was sitting there
and everybody was like, Kevin, welcome to Atlanta, Kevin. And
I heard it like thirty times, and each time I
heard it in my head, I was like I was
thinking it in my head. I was kind of like
sigging it or was sitting there and I was like, oh,
I should just say I think we're all thinking it.
But but that is that's part of it, right, And
(13:04):
each city is unique, each place is unique and embracing
kind of the setup and the culture of the city
I think is important, and you know it is. I
am really proud of it, you know, and I think, like,
I think, you guys, this is the second you know
you talk about yeah, second act, and like, you guys
are doing that, and I have so much respect for
(13:25):
what you're doing and how you transition out of going
from a player, because it's not easy, man, at least
it wasn't for me.
Speaker 1 (13:32):
You know, it wasn't easy. To lose that part of
your identity and who you are.
Speaker 3 (13:37):
And I'll give you guys a lot of credit for
making that transition and showing that you can do it.
And for me, I feel like it's very much the
same thing like former players, excuse me, former players from
my perspective, should be in these types of roles to
help because you brend you you you bring a lens
(13:57):
that I think is is really important and I'm excited
to do that.
Speaker 1 (14:01):
I think there's a handful of guys that.
Speaker 3 (14:03):
Are around the league that are doing that and and
I think we could use more.
Speaker 1 (14:09):
You coming on, well, you're successful, encourage and allow others
to be doing it. So appreciate your brother, shoot your
shot right. Love to you. Yeah, thank you, thank you.
Speaker 2 (14:20):
This is the NFL Player's second X podcast with me,
as always my trustee co host Scharman Harper. It's Radio
Row Media Week, super Bowl. We're in San fran This
is what we do. Yes, this is what we do.
Jump right in it.
Speaker 4 (14:36):
Let's go. Are you ready? Okay?
Speaker 1 (14:37):
Okay? What does it mean to be back in the
Super Bowl right here in San Francisco?
Speaker 4 (14:41):
Jib There's nothing like the Super Bowl and Radio Row
this place is buzzing today. I mean, the energy today
is on point. Medio row.
Speaker 1 (14:48):
They don't call it radio. Yeah, we got more than radio.
I know, right, call it radio row. I'm a radio
row guy myself.
Speaker 4 (14:56):
I call it radio.
Speaker 1 (14:57):
I'm a radio ro guy too, So I get the media.
But radio radio row, all right, radio row. So let's
just get it. Let's address the elfant in the room.
All right, Jeff Terry, you are officially the most like
why did you say it, the most appeared person. Oh,
(15:17):
he used to call it NFL player, Second Acts podcast.
Speaker 4 (15:20):
Let go, le we go. Thank you guys, By the way,
that might be the biggest honor I got in the league, right,
most tenured, you know, proud of it, and I always
appreciate you guys. So thanks for having me on.
Speaker 1 (15:35):
And so the Super Bowl being here in San Francisco.
You played here in Sansu What was that like? Where
were you at? Where was the team at? It wasn't
in Santa Claara where we.
Speaker 4 (15:43):
Were down there. We were in Santa Claara.
Speaker 1 (15:45):
Yeah.
Speaker 4 (15:45):
So this was here when I was wrapping up my career.
I'd been in the Bucks for four years and here
was trying to figure out what was next steps and
actually it was this was my last stop in the league,
you know, before I went on to figure out what
was next, the second act, so to speak. Right, so
h but look, I loved my time here. Although it
was brief. I dealt with a few injuries. The fandom
here is real, as pervasive as anywhere else out there.
(16:07):
I mean, the fans are real, the energy is real.
Being down in Santa Clara and San Jose, it was
a cool spot. I've never been back here on the
West Coast before, so it feels good to be back.
I mean, it's great to be back. This place is buzzing.
Speaker 1 (16:17):
Yeah. Yeah.
Speaker 2 (16:18):
So as an offensive lineman, do you guys have an
award this year? Garrett Bolls, Aaron Brewer, Creed Humphrey, Quinn
min Rez, Pane Sewell, Joe Thuney, They're all finalists of
the Protector of the Year Award. How do you feel
about you guys actually having your own award?
Speaker 4 (16:37):
Now? Well, firstly, those guys are all players. Pine Sewell
is a is a player. He is a player. I
love he's wat I'm a big fan, huge fan the
way he moves.
Speaker 1 (16:46):
I mean, he he's athletic, buddy, be that big buddy.
Speaker 4 (16:50):
He can run. Ye, I'm a big fan of his.
But that award is amazing. I mean to be able
to bring that recognize the guys that are putting in
the work. We know we always got the respect in
the locker room, but now they've you know, you got
some hardware with it.
Speaker 1 (17:01):
It's good.
Speaker 4 (17:01):
It's cool to hear. Yeah, big Pennay guy though.
Speaker 1 (17:03):
Yeah. Yeah.
Speaker 2 (17:04):
So the last time we took our podcasts we were
in or not the last time. One of the times
we took it to Dallas. I went to Cosm. Okay
went to Cosm, took my daughter. It was the playoffs.
We watched the Celtics whoever they were playing. I gotta
say I was impressed.
Speaker 1 (17:24):
I really liked it. It is so cool. It was
it was dope.
Speaker 2 (17:29):
Look, we had like the different layers, different levels, TVs everywhere.
You can go to the backside it was more like
a lounge. But the front side the screen like it
was dope.
Speaker 4 (17:38):
Yeah, it's it's uh, it's cool. The team's been working
really hard. When you think about building businesses, We've got
product market fit right. The thing works, Fans love it
and the feedback we get from them is that it's like, man,
it's cool. It's hard to describe what it is. Yeah, right,
but that feeling in the room, that energy, and we're
in a really cool spot right now. Is a business.
But it's that fandom that keeps us all charged up.
(18:00):
When you when when you have that and fans come
in and they're just smiling and cheering and and and
actually acting like they're in the venue, right, that's the
thing that's the payoff.
Speaker 1 (18:07):
But there's a line around the door to get in though.
That's that's the thing.
Speaker 2 (18:10):
Like you not just walking up in there. It's like you,
I mean, you get your ticket for your time and
your space, but there there is a line to get
in there. I haven't what I want to do is
I want to watch a football game. I haven't had
the opportunity to watch a football game. I've only done basketball.
I did see that you do movies, we do. I
saw the matrix. You guys put the matrix in there.
Hold on witch matrix. The first first one, first one,
(18:32):
the first one when was starting.
Speaker 1 (18:35):
Yes, that's exactly right, man. So there was a scene
that y'all did with the camera.
Speaker 2 (18:40):
It was like when they were in the they were
in the matrix and it like shuffled like really quick
or really fast, and the screen did something.
Speaker 4 (18:48):
I was like, yeah, it's cool, it's cool.
Speaker 1 (18:51):
It's dope. I love it.
Speaker 4 (18:52):
Fans fans are loving that as much as they're loving sport.
You know, we like to take you to the sidelines like
transports you, yeah, to the pitch. With the movies, we
put you in the media, take you in the construct
with Neo. We just launched Willie Wonka as well, so
taking you to the chocolate factory, the original. And then
we've got Harry Potter coming up this summer where we'll
take you to Hogwarts and going to it's like these
fantastical worlds. I mean, it's cool. It's a good compliment
(19:14):
everything we do in sports. And you need to come
out for a football game.
Speaker 1 (19:17):
I do, so tell me this all right, because I
gotta let's pull the curtain back a little bit. We
saw Jeb yesterday, Peanut and I did as we were
walking the streets. I was walking the mean streets of
San Francisco my work wife and I'm sitting there and
and Jeb and I walked. Well, we meet see Jeb
and Peanut and Jeb talked for like five straight minutes.
We don't have five minutes, but let's talk about the
(19:39):
next project that you guys were discussing the other day.
I thought it was super interesting, very candid.
Speaker 4 (19:44):
Go. We're opening more venues, are we are? So what
we've announced is that we're opening in Atlanta here in
a few months. Nice, We're opening Detroit by the fall.
So all those are in process happening. We're opening in
a venue in Cleveland next year. I'm looking at every
major market around the US. Chicago's a priority market for US.
I think it's an amazing city. I think the fandom
(20:04):
there's amazing. I think it'll be fantastic. We're looking in
places like Nashville. We're looking in Phoenix. We're looking at
spots in Florida, up in the Northeast, looking in Boston,
d C, Philly, New York, looking in Denver, looking in Vegas,
looking at Raleigh, North Carolina. We're looking all over the place. Yeah,
And that's the thing is now, that's the effort of
scale is making sure we can take that product everything
(20:24):
that the fans are loving and deployed around the world.
And we're looking internationally. So that's this phase of the
business where you just try to push and keep your foot.
Speaker 1 (20:31):
On the gas.
Speaker 4 (20:32):
We'll be right back.
Speaker 1 (20:35):
Speaking of international the Olympics.
Speaker 2 (20:39):
How is COSM going to do in the twenty twenty
eight Olympics, twenty.
Speaker 4 (20:43):
Twenty Olympics in La We are our venue is right there,
right in the heart of it all. Yeah, so we'll
be doing a ton of activations around it, working with
a lot of the various the biggest brands that are
coming in and around there, and so it'll be this
always on heartbeat for the entire for the entire tournament. Yeah,
you know, not too different from what we're doing next
week when NBA All Stars there, right, So that's right
across the street and into a dome. And so we've
(21:04):
got a ton of good stuff happening with the NBA
and UH and COSM has been continued to be this
this actually this premium destination for all the biggest events
in the world. It's been good.
Speaker 1 (21:13):
And you guys, COSM just signed a partnership deal with
Monster Energy, could you we did express express that to us. Yeah.
Speaker 4 (21:21):
So you know, as we've built this business, we always
focus on fan experience first, and now that we've gotten
there and hardened the systems. We're starting to incremental partnership
to the to the throws, and now we just announced
Monster Energy as our first really category partner as our
exclusive energy drink provider. So now we've got the product
in there and cool activations really leaning into the UFC
and combat sports as Monsters the official there, so big knockouts,
(21:45):
end of matches, the dome turns green and Monster and
it's it's like really cool activations around it.
Speaker 1 (21:51):
So see, I like that. I thought you were just
like we just got the you know, got some cans.
Speaker 4 (21:56):
No, you got to lean in, you got it's got
to be cos it's got you got l It's the
same way you look at naming rights and stadiums, now
and all the things around these venues. It's those elements
were bringing into life here because every cosm is about
just basically a small arena or stadium.
Speaker 2 (22:10):
I could see it Cosm Field in Chicago, Illinois.
Speaker 4 (22:14):
Look at it.
Speaker 1 (22:15):
There it goes, look at it. I love it. I
love it.
Speaker 4 (22:17):
You know you were talking about lines earlier. There is
no more pressure stress than having back to back games
and the first game going in overtime. Imagine you've got
twelve hundred people in the venue. Yeah, there was a
bunch of overtime games, by the way, these playoffs when
it was coming down to the wire, then you got
twelve hundred fans outside waiting for kick. You got a
ten minute turn window, right, you want to see chaos
(22:37):
and come to a cosm for that man, It's like,
so was that at all them l which or both
of everywhere? When it's back to back games like that,
the tight turn. Now, if it's on the same same
broadcast partner, you're pretty good because they'll delay. But if
it's not, you got it. You have to scramble, like, bro,
we're kicking this thing.
Speaker 1 (22:52):
We're kicking.
Speaker 4 (22:53):
Yeah, we're going we're kicking this thing off. I got
one game in and outside screaming. Oh and by the way,
the Bears fan through the chair. Did you see that
that video that went viral? Yeah, afterwards, right when they
won and the place was going nuts, he just was
he went grabbed a chair.
Speaker 1 (23:09):
So I don't think I knew that was you out
of that, you know what I'm saying.
Speaker 4 (23:12):
I know exactly what people didn't realize is that there
was a guy who ripped his shirt off and was
running around in the background too. When you look at
that video, it's like pandemonium.
Speaker 2 (23:20):
He went nuts, just nuts out of nowhere. Just I mean, yeah,
he was excited. I was happy for him, but he
was a little just he was a little reckless.
Speaker 1 (23:29):
Yeah, yeah, but man, it's game forever. Like they were like,
they're all in due, they're all in Jeff, what has
become the most popular sporting event that you guys carry
at COSM?
Speaker 4 (23:41):
As you know, you're looking at it, just like here
the energy here in radio row. That's not by accident.
Speaker 3 (23:47):
Right.
Speaker 4 (23:47):
The world's attention is on the NFL, and so look
Super Bowls, right, But all NFL programming fantastically. The NFL
has been a great partner and having those games there.
It's great privilege by they to be able to showcase
it this way and and fans come out no matter
what the game is. Fans love NFL at COSM. College
football has been fantastic. Combat sports soccer, we've shown tennis,
(24:12):
NBA big partner of ours. That content's fantastic. You know,
take you court side, yeah, take your seats. You can't
normally go a lot of great things that we're working
on right. Now, we've been able to expand our content portfolio.
Every major sports covered. We've covered horse racing, the Kentucky Derby,
We've covered US Open DOT.
Speaker 1 (24:29):
I loved the Derby. The Derby is amazing. It is
the best minutes or minute and a half of life.
Speaker 4 (24:35):
Oh by the way, people come up to cause them
wearing hats in the dress. We got mint julips. We
had a live horse out front with roses around it, right,
so you get get the real film. I'd be like
for super Bowl. Now, we've got turned the venues to
make it look like San Francisco. So we've got specialty
menus to match different spots here. We've got big golden
gate bridge, you know, graphics and all sorts of cool stuff.
(24:58):
So we try to bring that energy of the event
to the fans everywhere.
Speaker 2 (25:02):
So I would love to do a combat sporting event there. Yeah,
just to see like that close boxing UFC.
Speaker 4 (25:09):
We had a camera on the octagon, right, blood is
splattered on the lens. I mean it is you are
in it, and fans love, I mean they go they
go nuts.
Speaker 1 (25:16):
I would yeah, I would.
Speaker 4 (25:18):
No way you can see the monster activation.
Speaker 1 (25:21):
Yeah, I want I want COSEM in Vegas and then
I want to be able to gamble and do the
the Kentucky Derby and like be all in because to me,
it's it's so exciting. I love horse raising.
Speaker 4 (25:32):
That's why I love Detroit Sports Bettings Legue on Detroit. Yeah,
and so we'll be we'll be leaning too that activation
when we're there as well. Really fan friendly forward right
mobile first type type sports betting. Vegas is going to
be a huge market for us. We're excited about that.
And I got to talk about the Dodgers World Series. Yeah,
in l a cosm is about as good as it gets.
That is true. I would I'm gonna ma, I wasn't
(25:52):
a Dodgers fan going in right, but but now I'm
telling you great series. It was a great series, an
amazing series. And fans are wearing their gear and the jerseys.
Speaker 1 (26:01):
It's just they love the Dodgers man, they love the Dodgers,
love the dog, they love the Dodgers. To be a
Dodgers fan it is, it's a good time to be
a Dodger. My last question, where do you see cosm?
And I know it's kind of redundant because I've seen
you and we've seen this. Where was it that five
years ago? And we asked, aw, you three years ago?
You guys are doing that now right now? Where do
(26:23):
you see COSM in the next five years.
Speaker 4 (26:25):
Yeah, that's a great question. Look in twenty twenty, right,
this thing was just an idea. Yeah, I had to
pitch this over Zoom and people are like, Jeb, you're crazy, right,
that deck is pretty, but there's no way that's gonna work.
Right then we got to the point where we opened
our venues in twenty twenty four, like, okay, you got
the boobirds out there saying, hey, okay, you opened our
fans gonna like it. Fans like it. Right now, you
(26:45):
see where we are right now. We've been able to
harden the playbook and operation and we're scaling. And that's
that's the effort now, is keeping our foot on the gas, competing,
having the will to win, and scaling this business globally.
The next five years. I'd love to have at least
one venue internationally, you know, ten plus venues around the
world really showcase what this business is all about. Continue
to push everything we're doing on the technology side. I
(27:07):
don't know if you guys know this you know the
pylon cameras on NFL Sunday, that's us as well.
Speaker 1 (27:12):
Oh no, no, I didn't know that.
Speaker 4 (27:13):
Yeah, go line line to gain all those things. So
continue to push our tech stack on the production side
and scaling it and eventually I'll peel the onion back
and tell the whole story here. But as we've built
this business, there's a lot of cool things we have
working on and that's all going to come to life
in these next five years. But priority is scale and
then COSM. People know what the experience is now it's
(27:33):
been viral. People see it. They might not know it
by name yet.
Speaker 1 (27:36):
Yeah right, I'll say.
Speaker 4 (27:37):
Oh I work at COSM. They're like, oh, what's that
ago have you seen that viral thing where it's immersive
sports experience?
Speaker 1 (27:42):
Like, oh yeah, that's awesome.
Speaker 4 (27:43):
Right. I wanted to be like, yeah, we know COSM,
and that's to continue to push house the name.
Speaker 1 (27:48):
We're taking it down now, household name, and we're going
to be international. Specifically, I hope in a place where
the NFL plays a game.
Speaker 3 (27:57):
I want that.
Speaker 4 (27:58):
That's right, that's right in line what we're trying to do. Look,
all our big league partners want to be internationally and
that's we're a great way to bring that game if
it's not actually playing now, to bring it there every day.
Speaker 1 (28:07):
I want that for you. You want me talking about
lon Don Do you have a London accent? Can you
do one? Can you do on London accent? No?
Speaker 4 (28:13):
I can I hear that one again?
Speaker 1 (28:14):
I mean, is that what that was? I just said
that was awful?
Speaker 4 (28:18):
That was awful? Better?
Speaker 1 (28:22):
Better? Better, let me hear you what you got? No,
moving on, jeah. We appreciate you coming on as.
Speaker 4 (28:30):
Always, you guys.
Speaker 1 (28:32):
You broke sure. Let's make it for baby.
Speaker 4 (28:35):
Run it back.
Speaker 1 (28:35):
Let's run it back.
Speaker 4 (28:36):
Let's run it that casm, let's do okay, you know
where the super Bowl is next year?
Speaker 1 (28:41):
La la, Let's do it, Adlet's do it all right,
we'll see you'll do You heard it on here first.
There it is. Thanks guys,
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