Andres Lares is the Managing Partner/CEO at Shapiro Negotiations Institute. While successful, SNI’s leadership understood it needed some radical changes to meet the evolving demands of the marketplace and bring innovation into the equation. Today, new technology is the firm’s biggest driver of growth with products such as virtual reality negotiation simulations that utilize AI and measure physiological reactions via biometric monitors to deliver effective training results. Lares also shares his personal journey (he hails from Venezuela) to leading a multi-national organization and what he feels are key negation techniques that every entrepreneur and business leader should use. You can contact Lares at https://www.linkedin.com/in/andreslares/ or find his company at www.shapironegotiations.com.