Feed Your Brand

Feed Your Brand

Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content. The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business. Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort. When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places! Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products. Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!... Show More

Episodes

October 15, 2020 24 min

Titles are not easy to make, even if you’re an experienced writer. With podcast episodes, the job of constructing the right title becomes even more challenging as you have to consider two (sometimes conflicting) factors: attractiveness to the target audience and attractiveness to the search engine. Every time you construct a title, you have to balance the two and once you’ve done that, try to fit everything within a limited charact...

Read more
Share
Mark as Played

Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man behind the Smart Passive Income Podcast and AskPat. In this episode, Tracy Hazzard crashes the podcast and interv...

Read more
Share
Mark as Played

Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc. columnist and the host of four top-rated podcasts, including The Binge Factor. She shares how you can utilize consumer patterns to cre...

Read more
Share
Mark as Played

For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a matter of channeling them to another medium. Not every podcaster is cut out for this, however. How would you know if it’s the right time for you to start publishing a book? In this masterclass, Tracy Hazza...

Read more
Share
Mark as Played

Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. The first in a series of masterclasses, Tom Hazzard and Tracy Hazzard share adva...

Read more
Share
Mark as Played

Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your show and your business? Tom and Tracy Hazzard take you through some of the most effective ways to get your audience commenting on y...

Read more
Share
Mark as Played

A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of us in the industry faces in one way or another. Fortunately, with great know-how, you can easily work your way around it. In this...

Read more
Share
Mark as Played
May 21, 2020 25 min

Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. And no, this is not the same as your call to actions. Actionable podcast content is literally the actual content that will bring people...

Read more
Share
Mark as Played

Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests. There’s a lot of consideration that ultimately goes into making the call to even invest the time into trying to get a celebrity to come on to your podcast. Tracy Hazzard runs down the dos (and don’ts) ...

Read more
Share
Mark as Played

Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder of MCHEF®. Drawing on her experience of launching a whole new product, Chef Marie-Dominique shows ...

Read more
Share
Mark as Played
January 6, 2020 35 min

When you first meet someone, rarely do they automatically know you, like you, and trust you. Most of the time, just like cooking, you have to marinate them into the goodness. On today’s show, Tracy Hazzard and guest co-host Juliet Clark talk about marinating your marketing. Putting out something isn’t good enough. You’d want to sit down, see how it feels for a little bit of time, and get feedback on it. After all, some things don’t...

Read more
Share
Mark as Played
December 16, 2019 28 min

The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a “brand.” But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craft your marketing tone and your bran...

Read more
Share
Mark as Played

Humor is probably one of the strongest suits a speaker could wear when they want to bring people over to their table. Unfortunately, being funny is not easy. Switching it up, host Tracy Hazzard brings on Stephanie McHugh who is not a podcaster but a comedian. Also a motivational speaker and a humor coach, Stephanie has been helping entrepreneurs and speakers add humor to their presentations. She talks about the many advantages of p...

Read more
Share
Mark as Played

Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO of Simplecast, Jeanine Wright. With two big podcasting companies under their names, Tracy and Jeanine give us a ...

Read more
Share
Mark as Played

Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to your advantage despite significant ad spend. They zero in on why people sign up but do...

Read more
Share
Mark as Played
October 10, 2019 48 min

The bottom line of your business realizes the benefit of the recorded content you create to use for marketing. In this episode, Scott Carson, aka “the Note Guy,” host of the The Note Closers Show Podcast, talks about starting his success on video to syndicating as a podcast with a monthly download of 32,000. Scott reveals the secret to looking like you are “everywhere” without doing a lot. He also explains how hitting different med...

Read more
Share
Mark as Played

If you want to make a big impression on social media or your website and anywhere in the world, you’ve got to have content. If your content can keep someone smiling, that’s even more impressive. In this episode, accomplished entrepreneur and The Umbrella Syndicate Co-Founder Ken Rochon talks about his journey to making a difference in the world. He started his professional career as a DJ but his mom’s declining health moved him to ...

Read more
Share
Mark as Played

Getting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to share your podcast? On today’s show, Tracy Hazzard shares some helpful tips on how you can get your guests to share your podcast show.

 

Love the s...

Read more
Share
Mark as Played
September 26, 2019 30 min

There is no better way to grow your platform and increase your following than speaking opportunities and guesting on other people’s shows. A lot of times, when people go to PR agencies these days, they complain that they don’t get a lot of value. If you need help in promoting your podcast or growing your show, you should consider connecting with Jackie Lapin. Jackie’s company, Conscious Media Relations, is a leader in helping autho...

Read more
Share
Mark as Played

Of all the platforms, LinkedIn is probably the most misunderstood and underutilized. Relationship marketing expert TR Garland says LinkedIn could and should not be thought of as social media. Rather, think of it as a huge convention center where you are posting a trade show. TR is a number one bestselling author and Wall Street Journal Award winner. In this episode, he shares how you can leverage your free LinkedIn profile using hi...

Read more
Share
Mark as Played

Chat About Feed Your Brand

Popular Podcasts

13 Days of Halloween
13 Days of Halloween
Welcome to Hawthorne Manor. As our newest arrival, the caretaker himself (Keegan-Michael Key) will be providing a daily tour and introduction to another guest. Please remember to wear headphones throughout your stay. And make yourself at home. After all, this is it! A production of iHeartRadio, Blumhouse Television, and Grim & Mild from Aaron Mahnke.
Halloween in Hell
Halloween in Hell
A scripted horror musical podcast, just in time for Halloween. Rock legend Tommy Lee stars as the Devil, featuring original music and performances by Machine Gun Kelly, iann dior, Dana Dentata, phem, and 24kGoldn. On Halloween, Satan lures three performers to his sadistic game show in Hell where they must perform or die. The winner returns to Earth. The losers will play out their showbiz careers in fiery hellfire and damnation.
Stuff You Should Know
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2020 iHeartMedia, Inc.