Feed Your Brand

Feed Your Brand

Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content. The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business. Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort. When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places! Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products. Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!

Episodes

December 1, 2022 37 min

Inviting great guests and producing engaging episodes are not the only requirements to build a strong podcast following. You must also be wary of negative SEO that could destroy your online presence. Tom Hazzard and Tracy Hazzard share tips on addressing black hat SEO tactics, malicious posts, and content hijacking that could mess up your podcast’s online reputation and rankings. They explain how to bury negative search terms deep ...

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You’d think that a topic like determining explicit content in a podcast is straightforward, but it has a lot of nuances that even seasoned podcasters can misunderstand. In this episode, Tom Hazzard explains why we need to understand Apple’s explicit content guidelines and takes a deep dive on how to navigate it. Universally speaking, podcasting is a safe haven or free speech. There is no broad controlling authority that determines ...

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Maintaining a regular posting schedule for your podcast is essential in attracting a dedicated following of loyal fans. How do you ensure that you’re going to regularly show up for your listeners without imposing too much on your personal schedule? For most podcasts, batch recording is this critical piece. In this episode of Feed Your Brand, Tom Hazzard explains the massive benefits of recording your podcast episodes ahead and in b...

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1Aside from inviting interesting guests and crafting an engaging discussion, podcasters must constantly keep their enthusiasm at high levels. If podcasting energy is way too low, expect the audience to get bored and jump into other shows instead. Tom Hazzard and Tracy Hazzard share tips on how podcasters, whether they are doing a solocast or co-hosting with another person, should improve on this aspect without faking their personal...

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Every show you are on is a great boost to your credibility. That is why being a guest on other people's podcasts doesn't have to end when an interview ends. You can compile them for all your listeners to see and even keep track of! How can you do that? Tracy Hazzard and Tom Hazzard introduce ShowCastR, a showcase player that shows all the podcast episodes you've been on. In this episode, they dive deep into using this g...

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If you're a podcast host guesting on other podcasts for interviews or if you're a guest getting interviewed, you always want to make the most out of that interaction. In this episode, Tracy Hazzard shares the most effective ways to reuse your podcast guest interviews to boost your social power and social value. There are many ways to maximize how you use the content you're in, and reusing them is one way to ensure that ...

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In the last couple of years, especially with the pandemic, everybody has gotten used to using remote podcast recording tools like Zoom, Google Meet and Microsoft Teams. But now, as we’re emerging from isolation, the opportunity to record podcasts in-person is opening up for us. Which is better, in-person recording or virtual podcast recording? Tom Hazzard flies solo in this episode to explain the advantages of recording your podcas...

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We always know that podcasting is a journey. Along the way, we may find that our directions could change. We either want to explore other areas or expand. Suffice to say, our show is not anymore congruent with the path you want to take moving forward. And that is alright. What you need is a rebranding! In this episode, Tom Hazzard addresses this part of your podcasting journey and answers multiple questions that can help you naviga...

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If you're a podcaster and haven't been paying attention to your show description, we're here to blow your mind. In this episode, Tom Hazzard and Tracy Hazzard break down the extreme importance of podcast show descriptions. The power of SEO doesn't stop at your titles. It'd be a shame if your target audience isn't finding your show simply because it isn't searchable. You have to make sure you're makin...

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What are helpful tips to help you increase engagement with your listeners? Listen as your guest host, Cody Hanify, shares valuable insights on why scripting your show can disconnect you from your target audience. Cody works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer. In this episode, he discusses tips on preparing for your show to the best of your capabilities. He emph...

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Many businesses have jumped into the podcasting scene to create meaningful connections with their audience. They build their brand and market trust one episode at a time, pushing their venture to the next level. Tracy Hazzard, Scott Kelly, and Erik Huberman join forces in this webinar episode to discuss how to utilize podcasts for this purpose. They explain how it can give you higher ROI, gain positive feedback, and secure tremendo...

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Is it realistic to expect millions of podcast downloads? Or is it too good to be true? There are a lot of misleading numbers out there, so Tracy Hazzard and Tom Hazzard dedicate this episode to put some perspective on this issue. There are a lot of coaches out there who promise millions of monthly listeners and downloads for your podcast. That’s a big red flag! Even top podcasters like Joe Rogan would admit that such fantastic numb...

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Ever had that moment where you could use a tip or are reminded of a good quote you read or heard somewhere but can't seem to place where you heard it or which book it was from? We spend a lot of time finding good content, and they would serve us better if we remember them when we need them. But now, we can. With Brain Bump! Creator, Mark Herschberg, talks about the app's features that allows creators to highlight key points...

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As a podcaster, you know that producing a high-quality show is important. But you may not realize that transcribing your podcast can be just as valuable. There are several reasons why transcribing your podcast is a good idea, and there are a number of transcription tools you can use. That is what Cody Hanify, Podcast Strategy Booking & Social Promotions Manager at Podetize, talks about in this episode. Cody takes over the mic o...

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You want more audience engagement to boost the brand recognition of your show. You need crucial tips to help increase your podcast listeners. Listen to Tom Hazzard and Tracy Hazzard as they discuss how you can create a podcast playlist that attracts binge listeners. They dive deep into highlighting episodes, creating categories, and providing value to them. How will you repurpose your show and create power for your website? Tune in...

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If you haven’t already streamlined your podcasting process, you might miss out on some key growth opportunities for your show. In this episode, Alex Sanfilippo joins Tracy Hazzard to discuss how you can do just that and achieve your podcasting goals better. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industr...

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An inviting podcast intro is what hooks your listener—be it a binger or a newcomer—into listening to the rest of your episode. In this episode, Tom Hazzard and Tracy Hazzard share their practical tips and insights on how you can create an intro that brings people in. They cover everything from the length of the intro, the music, the voiceover, and the content. Plus, learn about an exciting new feature that makes creating and changi...

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Join Tracy Hazzard on today’s Feed Your Brand Masterclass episode as she breaks down how you can promote and boost your podcast using LinkedIn Newsletter and Smart Links. You probably already have a LinkedIn account and connections, so why not make the most of it by turning it into an avenue to gain more traction for your website? Get all the tips and practical advice on how to do just that by tuning in to this episode!


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There are indeed so many ways to use a private podcast. Whether you are a solo- entrepreneur or a larger business, it's unlimited. Today, Raphie Wagner, a Certified Strategist Program Manager at Podetize, shares ways to use a private podcast for your business, work culture, and marketing. A podcast strategist and consultant with a demonstrated history of working in the podcast production industry, Raphie is skilled in coaching,...

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Multistreaming is one of the methods to not only increase engagement but widen your podcast audience as well. But what is the best tool for your podcast? In this episode, Sales Associate and Podetize's Business Development Strategist Cody Hanify takes over as guest host to review a new multistreaming software tool, Restream.IO. Originally founded by Andrew Surzhynskyi and Alexander Khuda in 2015 to help streamers widen their re...

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