Feed Your Brand

Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. […]

Choosing podcast guests is a delicate art form - one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you're dealing with celebrity guests. There's a lot of consideration that ultimately goes into making the call to even invest the […]

Marketing new products is an absolutely daunting task, so you've got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder […]

When you first meet someone, rarely do they automatically know you, like you, and trust you. Most of the time, just like cooking, you have to marinate them into the goodness. On today’s show, Tracy Hazzard and guest co-host Juliet Clark talk about marinating your marketing. Putting out something isn’t good enough. You’d want to […]

The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a "brand." But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing […]

Humor is probably one of the strongest suits a speaker could wear when they want to bring people over to their table. Unfortunately, being funny is not easy. Switching it up, host Tracy Hazzard brings on Stephanie McHugh who is not a podcaster but a comedian. Also a motivational speaker and a humor coach, Stephanie […]

Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO […]

Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to […]

The bottom line of your business realizes the benefit of the recorded content you create to use for marketing. In this episode, Scott Carson, aka “the Note Guy,” host of the The Note Closers Show Podcast, talks about starting his success on video to syndicating as a podcast with a monthly download of 32,000. Scott […]

If you want to make a big impression on social media or your website and anywhere in the world, you’ve got to have content. If your content can keep someone smiling, that’s even more impressive. In this episode, accomplished entrepreneur and The Umbrella Syndicate Co-Founder Ken Rochon talks about his journey to making a difference […]

Getting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to share […]

We’ve got a really fantastic guest for you today. This is one of our favorite people; one of our absolute favorite people to talk to, to connect with, so happy to have him us a client, just a joy to work with and talk with and interview. His name is John Livesay. He has The […]

Today, we are going to interview with a specialist of the podcast world named Jennifer Spencer. She and her website, Authority Life and her team Authority Life is doing a great job of really getting better guests for host and making hosts better podcast hosts. It goes both ways. You have to improve the game […]

You want to open loop with something that the brain can't fill in without you. But what is open loop content? Tom and Tracy discuss the ways that they use open looping for past and future content. They provide specific examples that you can apply as appropriate for your business as well. Love the show? Subscribe, […]

Is SEO management dead? Is it still useful today? Tom and Tracy define what SEO is, and what SEO management is. They discuss the basic things that you should be doing, and what you don’t need to do and don’t need to waste time and money on. Love the show? Subscribe, rate, review, and share! Here’s […]

Tom and Tracy talk about Google power; the importance and the power of Google, and how Google holds the keys to the castle of marketing on the internet today. They also point out how content is the most vital thing that Google looks at on your website. Love the show? Subscribe, rate, review, and share! Here’s […]

Today we're going to talk about how to find podcast influencers, specifically what an influencer is and things that you should consider when looking for guests for your podcast. We explain how the relationship should be mutually respectful and beneficial, and we also provide some pro tips on how to do your research in this […]

In today's episode of Feed Your Brand, Tom and Tracy Hazzard talk about one of the things that they started and have found to be very effective: ego bait. They explain what ego bait is and the process of how you can do it and implement this strategy to your business. They also provide some […]

In today's episode of Feed Your Brand, Tom and Tracy Hazzard talk about the power of a platform. They first explain what a platform is, and what are the main ones that you should start with. They then explain how exactly does a platform help your core business and how you can handle building a […]