Episode Transcript
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(00:01):
Welcome to Close it now, thepodcast that's revolutionizing the
H Vac and home improvementtrades industries.
Get ready to dive deep intothe world of heating, ventilation
and air conditioning.
We're turning up the heat onindustry standards and cooling down
misconceptions.
And we're not just talkingabout fixing vents and adjusting
(00:21):
thermostats.
It's about the transformativemovement that's reshaping the very
foundation of H Vac and home improvement.
We're the driving force,inspiring top performers who crave
excellence not only in theirprofessional endeavors, but also
in fitness, nutrition,relationships and personal growth,
proving that we can indeedhave it all.
(00:44):
This is Close it now, whereexcellence meets excitement.
Let's get to work now, yourhost, Sam Wakefield.
Okay, I've got a question for you.
Have you ever had peoplepraise you for being great at something
(01:06):
even though deep down you knowyou weren't really trying?
You were coasting.
Coasting on talent, coastingon charm, coasting on just enough?
What if I told you that beingnaturally good was the most dangerous
thing that ever happened to you?
This is the 80% life and it'stime to wake up.
(01:27):
So today we're going to talkabout the 80% life.
What happens when good is theenemy of great?
So stick around.
This is going to be a great episode.
This is part two of the Energyand Identity series.
So before we get to that, Iwould like to highlight a review
that came in.
There's a bunch of reviews soI'm going to be getting to them systematically.
(01:51):
But right now let's have areview from Andrew Randall.
This came in about a week agoon Google.
Go, leave me a review on Google.
This is a five star review.
It says so Andrew Randall saysI am a home comfort advisor in Nova
Scotia, Canada.
Thank you to our friends inthe Great White North.
(02:13):
I grateful for every one ofyou and no, I do not want to take
over your country and make itlook the 51st state, so.
But thank you for everybodythat listens in Canada.
I love when I get to travel to Canada.
So if you're a business ownerup there, have me come up and do
some training.
I.
This would be a blast, don'tyou know?
(02:35):
And so we can, yeah, we candefinitely get your team to the next
level, eh?
So says I'm a home comfortadvisor in Nova Scotia, Canada.
As this material has and, andthis material has transformed my
in home engagement with my customers.
I was closing above injury,above industry average.
(02:56):
But with this podcast I haveseen my closing rate increase another
15%.
Heck yeah, Andrew.
That's awesome.
It is helping me close on thespot and reduce my need for follow
ups.
Carry on the conversation.
The Energy series was so amazing.
Totally challenged how Iapproached conversation in the home.
(03:19):
This is awesome.
You're one of the first peoplethat's talked about the Energy series,
so I really appreciate this feedback.
So back to the review.
It says I've listened toalmost all of the podcasts available.
The podcasts are full oftransferable content.
I've taken many sales training courses.
He's got training in quotesand this is by far the best.
Thanks for putting togethersome great material.
(03:41):
I really like how focused itis on the H Vac industry.
Yes sir.
That is my heart and soul, man.
It's where I came from.
And while the information andcontent is definitely applicable
to any home service, you're right.
My heart and soul is in the HVac industry.
So thank you, Andrew.
(04:01):
We are chatting, but if youhear this episode and you mention
it, in fact we've been textingback and forth a little bit.
This reminds me, need to getback to you in text.
Quick side note for everybody,if you've reached out to me and I
haven't gotten back to you orit's been delayed or delayed response,
I will get back to you.
I get a lot of messages, so Ipromise every single one is important.
(04:24):
Every single one of you is important.
I am in no way intentionallyforgetting to, you know, not getting
back to you.
Life is busy and sometimes ifyou knew all the things that I'm
doing, I can only list half ofthem in the, in the shows.
So.
But thank you, Andrew.
If you hear this in ourconversations, let me know and we'll
(04:46):
do a free, free coaching session.
So we'll get you rocking even more.
But yeah, I'm stoked, man.
Let's get you, let's get you onboarded.
But I love that you had a 15 listen.
Did you hear that everybody?
A 15% increase in close ratestrictly from listening to the podcast.
Which is sick action.
(05:06):
Which also means imagine howmuch better it would be if we coached
together.
For all of you listening outthere, if you've seen some cool results
from that.
Yes.
And I mentioned this last episode.
I have three spots left on mycoaching calendar and when they are
gone, they're gone.
Because this will be probablythe last grouping of one on one coaching
(05:26):
clients that I'm taking on fora while now.
Quick secret, I don't knowexactly when, but I do plan on launching
a mastermind which will beMore of a group session, which is
cool because there's lots ofbenefits to that as well.
So we'll be talking about thata lot more in the future.
So let's get back into this episode.
I've got my what's in your cup?
(05:47):
We'll blast through this superquick because I really want to get
to this content.
This is my Steez organic greentea peach.
And so, everybody, what's inyour cup?
Are you staying healthy?
Are you making healthy choices?
I challenge you.
If you continue to pour trashdown your gullet, if you continue
to pour chemicals down intoyour body through your drinks, I
(06:11):
challenge you to take onesmall step today to make a healthier
choice, because you will feelthe difference.
It might not be today, itmight not be tomorrow.
It might not be next week ornext month, but you will feel the
difference.
And I can guarantee it will beworth it for you.
So, three, two, one.
Cheers.
Let's toast this episodetogether and get going.
(06:34):
Okay, so this is a follow upto Last the last episode on perfectionism
and the myth of readiness.
But today, we're talking to adifferent kind of listener.
If that was not you, not theone who's waiting to begin, but the
one who already started andsomewhere along the way stopped giving
(06:57):
everything, you stopped givingit your all.
This is for the talented ones,the top 10 percenters who never had
to push past 80% to get applause.
If that's you, it's time toget real freaking honest, because
we're gonna have a goodconversation here, and it's time
to ask, what would your lifelook like at 100%?
(07:20):
So let's keep it 100 today.
So there is something calledthe illusion of excellence.
So being good at somethingdoesn't mean you're giving it your
best.
And the scariest part, no onecan tell but you.
And this.
I'm getting in my feels onthis one because this one hits so
(07:41):
close to home for me, becauseI've lived this life.
This is one of those ask mehow I know moments going through.
When you go through all of mypodcasts and you go through my training,
there's not a single thingthat I trained that I didn't live
or experience or make themistake of.
That's why the authenticitycomes out, because I'm truly just
speaking my transparent life.
(08:04):
So getting into this, whenlife comes, when life comes easy
grades, charisma, earlysuccess, you start believing you're
doing enough by default.
But the thing is, that easebecomes your ceiling.
You condition yourself to stop there.
(08:26):
You Start optimizing forpraise, not progress.
And when nothing demands yourbest, you stop offering it.
I might cry in this episode,y' all, this is.
I wrote these notes, but nowthat I'm speaking them out loud.
Holy freaking crap.
When.
When nothing demands yourbest, you stop offering it.
(08:46):
This is how high performersunderperform, and you don't even
freaking realize it.
You think you're highcapacity, but you're high complacency.
You don't need it.
Here's the thing.
You don't need accountability.
You need to remember who thehell you are.
And that's.
That's just straight up truth.
I'm here to smack you in theface with truth today.
(09:08):
So the first thing we need todo, if you find.
If this is resonating with youand you know exactly what I'm talking
about, you've got to audityour life.
You have to audit.
Where are you getting A pluspraise for B plus effort?
Where are you coasting on pastversions of yourself?
(09:29):
So, again, this is a theory.
This is my life, man.
This is 100% me.
So, again, I've always beengood at things.
You know, I was always good at music.
I started playing guitar at13, and by, you know, 14, I was the
guitar player in my youthgroup band.
You know, get.
At 18, 19, I'm in bandsplaying all over the.
(09:50):
You know, all over the areawhere I was at.
And it was just good, youknow, speaking leadership.
It comes naturally to me and.
And theater and all of these things.
So, you know, I could give 80%and it would be.
It was enough.
I got jobs, I got applause, Igot results.
(10:12):
Except for, you know, Irealized along the way that, you
know, my friends who.
It came a lot harder to, theywere working harder at it.
And then, wait a minute.
I started realizing thatthey're the ones that are the professionals
at that.
And I was just this jack ofall trades who was good at a lot
of things and master of nothing.
And so somewhere it was in my40s, it was just a few years ago,
(10:36):
I started asking these deeper questions.
You know, I've always been ona personal growth journey.
I've always.
But this was the reality thathit me so deeply.
You know, I started asking ifthis is what life looks like at 80%,
what am I missing out on bynever pushing to 100?
We don't know how far we cango, how great we can be until we
(11:00):
actually push the limits andget there.
So what about relationships?
What impact?
What inner peace?
More importantly, what versionof myself is dying quietly in the
background because I refusedto go all in.
I refused to sit down.
(11:21):
The things that were holdingme back.
I wasn't failing, but I wasn'tfully living either.
When I looked closer, what Isaw was I was.
I was stealing the other 20%.
I saw what I was allowing tosteal the other 20% from me.
It was from being comfortable.
Addiction.
I mean, geez, my 30s, you wantto talk about alcohol.
(11:45):
The amount gallons and gallonsand gallons and gallons, gallons
of alcohol I consumed in my 30s.
There's two.
Two years of my life in my 30s.
I don't remember.
I was a fully functioningalcoholic in my 30s, you know, and
I was able to hang all of thatup because I chose health and I chose
mental clarity.
It wasn't because I was likechemically addicted.
(12:07):
However, man, there were someseasons in my life.
It was gross, it was rough.
Fear of exposure.
The belief that this is goodenough was somehow noble.
But good enough is the lie weuse to avoid being great.
So what, so what does thehundred percent life feel like?
(12:31):
What changes when you go all in?
Because I want to inspire youto get there.
I want to inspire you tofinally set down the 80% life.
So when you give 100%, youbecome dangerous in the best way.
You become clear.
You become convicted.
You're consistent.
You don't dabble in purpose.
You demand purpose.
(12:53):
You stop needing motivationbecause momentum carries you.
You don't need to be motivated.
You're in momentum.
There's a difference betweenmotivation and inspiration.
Motivation comes from external circumstances.
Inspiration comes from thisinternal heart cry that pulls you
forward to the place where youwill not ever give up.
(13:16):
You just keep going.
This is a hustle.
It's full, energetic engagement.
This is the version of you,your inner child, thought you would
grow into, but you didn't.
And now it's time to set thatdown and say, yes, I am.
I am choosing to be thatperson that as a kid, I knew I was
(13:41):
going to be.
When you were a kid and youknew everything was possible, be
that person.
This is what it takes to get there.
So here's signs.
Here's some framework for you.
Here's signs.
You're living at 100%.
You follow through even whenno one's watching.
All the way.
Your inputs match your vision.
(14:04):
Because I know if you're that80% person, your vision is huge like
mine is.
So your input, the things thatyou're actually doing to achieve
that match your vision.
You feel proud, not justpraised, because I can tell you I've
lived this life of everybodygives you accolades and praise and
(14:24):
you're not proud of the results.
You feel almost like you'reliving a lie.
Even though, even though youwere the big fish in the small pond
and you get all of these, woohoo.
That was awesome.
You know, you pulled thepunches, you know you didn't go all
in.
So it's almost like you're asham because you didn't really, you
(14:48):
didn't really give it all.
And you know that.
But you're the only one thatdoes, so signs you're living at 100.
You feel proud by what youdid, not just praise and not proud
in a falsehood.
It's okay to be proud of your accomplishments.
You experience deep peace anddeep stretch.
You stop needing the vicesbecause you filled the void.
(15:12):
So you're not afraid of burnout.
You're afraid of being fully seen.
That's what it is.
So you have to, you have toovercome that.
When you're working towardsthat 100% life and you're resisting
it, it's because you're not afraid.
We're not afraid of burnout,we're not afraid of working hard.
But we are a lot of timesafraid of being fully seen.
(15:34):
We've been getting rewards for pretending.
What if you showed up for real?
So here's your, here's youraction step, here's your homework.
I want you to visualize yourhundred percent life.
Your energy, your habits, yourrelationships, your rituals.
(15:55):
Now what one thing must dietoday for that version to live.
I want you to write that down,ingrain it, put it down and kill
it off.
What one thing must die todayfor the hundred percent version of
you to live.
(16:16):
So I'm going to say somethinghere because this may not be you,
but I know, sadly, a lot ofyou, this, this is going to be you.
This is why a lot of peoplewon't choose greatness.
And it's it.
This is so clear why mostpeople don't do it.
You know, why don't morepeople do it?
(16:37):
If it's so clear, why don'tmore people do it?
Because once you give 100%,you own your results.
It's taking radicalresponsibility for everything in
your life.
There's no more hiding behind.
I wasn't really trying.
Excellence is terrifyingbecause it takes away your excuses.
But I'm here to tell you italso sets you free and it gives you
(17:01):
that freedom to fly.
To fly above anywhere you everthought possible.
This is why they say it's.
It's lonely at the top.
Not because there's not peoplethere, but because you do have to
leave behind some of thepeople that would claw you back into
that 80% life.
So you, here's, here's the thing.
(17:22):
You can either keep yourexcuses or you can meet your but
you meet your potential, butyou don't get to keep the both.
So these episodes, the lastepisode, in this episode, I'm not
here to hype you up.
I'm here to call you back to you.
You have known this truth for,for such a long time.
(17:45):
You felt the rumble, you feltthe whisper inside saying you were
made for more.
And you know it.
This isn't about perfection.
This isn't about pres.
This is about presence andchoosing to live all the way turned
on, all the way switched on.
Be that 100%.
(18:06):
So let's recap this real quick.
The 80% life is seductivebecause it's easy, but it's soul
numbing.
I want your soul to sing withwhat you do.
You can win without beingwhole, but you'll always know the
difference.
The cost of staying there isyour peace, your power and your purpose.
(18:29):
You don't have to leap today,but you do have to decide because
this is an awareness moment.
Once you are aware of this,you can no longer stay where you're
at without knowing that you'rechoosing to.
So I want you to decide.
I want you to choose thehundred percent life.
(18:51):
Set the things down that areholding you back and go all in.
Because I'm here to tell youit is worth it.
If this episode woke somethingup in you, I want you to know I am
here for you.
I've got your back.
I want you to shoot me a message.
Shoot me a direct message thatsays I choose 100.
You can email mesamoseitnow.net you can go to the
(19:14):
website closeitnow.net andfill out the contact box and put
it in the box.
You can find me on Facebook.
I'm all over Facebook.
Find me there.
Join the Facebook group.
Shoot me a message.
You can go to Instagram.
Thereal closing now.
I'm on LinkedIn.
I should mention LinkedIn.
Sam Wakefield or closing nowon LinkedIn.
You'll find me there.
Also share this with theperson who needs to stop playing
(19:37):
small, especially if thatperson is you.
Listen to it again.
And if you're ready forguidance, stepping into your full
power, you know, check the links.
I've got.
I've.
Like I said, I've got threecoaching spots left.
Once they're Gone.
They're gone.
That's all we got.
Maybe I can carve out a couplemore, but I am not taking on more.
(20:00):
I've in this moment of nottaking on more work than I know that
I'm capable of to do it at my hundred.
So I have three spots left.
So if you want to do one onone coaching with me, awesome.
If you just want to message meand I will support you, I'll have
this conversation with you.
Reach, Reach out.
That is.
(20:20):
That is how we achieve together.
We're creating a movement herethat is so different.
We're creating a movement inhome services that is nothing like
anything that's ever been done before.
Because I want you to livethat 100% life.
Let's do this together.
One choice.
One day at a time, 1% at a time.
(20:42):
If you choose to be 1% bettertoday than you were yesterday, at
the end of the year, you'reover 37 times better than you were
starting out that year.
That's how the power ofcompounding works.
So what this means is this istruly how to become someone worth
buying from.
So that's my wish for everysingle one of you out there is you
(21:05):
go be someone worth buying from.
You've been listening to theClose it now podcast.
Our passion is to diveheadfirst into the transformative
movement that's reshaping thevery foundation of H Vac and home
improvement and at the sametime, covering fitness, nutrition,
relationships and personalgrowth, proving that we can indeed
(21:29):
have it all.
We hope you've enjoyed the show.
If you did, make sure to like,rate and review.
We'll be back soon, but in themeantime, find the website@closeitnow.net
find us on Instagram at thereal.
Close it now.
And on Facebook CloseItNow.
See you next time.
(21:55):
It.