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August 14, 2026 101 mins
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we dive into the difference between having a great idea and actually knowing how to execute it. Kevin talks about his decision to step away from directly writing Sleep Warrior and instead use short stories to practice the craft of writing itself. Can separating yourself from something you care about be the hidden key to actually get better at it? That leads into a broader discussion about AI, creativity, and why execution still matters when anyone can generate an idea in seconds. We also break down Project Hail Mary and why its relentless escalation makes it such an effective story, comparing its structure to The Godfather and the classic Lester Dent formula. Along the way, we talk about the importance of mundane details, character development, Brandon Sanderson, A Knight of the Seven Kingdoms, and the surprising value of writing about characters who barely exist in a story. Big thanks to our patrons, we'll see you next time! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben WebsterEditor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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