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This week, we’re launching off of our discussion from last episode by asking a strange question: is YouTube actually REAL? After nearly twenty years of dominance, why does the platform still feel completely disconnected from traditional media recognition, legitimacy, and the broader “culture” in general?
We start by reminiscing on the “good old days” of 2015, when it seemed inevitable that YouTubers would fully cross over into television and film. Agents were interested, studios were experimenting, YouTube Red was launching, and everybody assumed internet creators would naturally become mainstream celebrities. But… that didn’t really happen. Why not?
To understand that, we break down the failed crossover era. We’re talking celebrity YouTube channels, creator-backed streaming shows, and the awkward attempts by Hollywood to recreate YouTube success. As we all know, that didn’t really work out. We dive deep into why.
After that, we get critical as we shift toward what is arguably the biggest problem surrounding online media: LEGITIMACY. How is it possible for someone to have billions of views and millions of subscribers while simultaneously remaining nearly anonymous outside the platform itself? Why do traditional systems like journalism, awards shows, and even Wikipedia still struggle to treat YouTube creators as “real” media figures?
We also discuss the strange economics of it all. When successful YouTubers often have more freedom and better income than they would in traditional entertainment… does “moving up” to Hollywood make any sense at all?.
We round things out with some discussion on the legendary James Rolfe, the collapse of centralized culture, YouTube’s failed attempts at prestige, and Kevin’s growing theory on YouTube as a closed ecosystem.
Big thanks to our patrons, and we’ll see you next week!
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CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
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