Episode Transcript
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(00:00):
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a Moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the
(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my awesome Tri State area. Welcome to our one hundred and sixty
third episode. It's always such apleasure to spend my time with you on
the airwaves. Thank you for listeningand interacting with me. That truly does
(00:42):
make it all worthwhile. You cancheck us out on social media at Zen
SAMs. That's Zen with an X, not a Z. And also remember
that all our episodes of a Momentof Zen stream twenty four to seven on
your home TV and Kathy Ireland worldwide. You can also find us on our
YouTube chat. Up next, inour Trailblazers segment brought to you by Fintech
(01:03):
TV, we're featuring Marco Antonio Soriano, the fourth scion of an illustrious lineage
who leads the Soriano Group, apowerhouse family office with two point eight billion
in revenue. He spearheads Soriano MotoriCorp. And he revitalized the iconic motorcycle
brand with premium electric models. He'sgoing to join me today at iHeart Headquarters
(01:25):
to chat all about the Soriano legacy, how he plans on conquering the US
markets with his motorcycles and fashion line, and why he believes that the metaverse
is going to be a major disruptorfor brands overall. In our Discovery Your
Potential segment, brought to you byThe Wellness Way, we're joined by our
regular contributor, podcaster and author DanGilman. Today he's joined by Darren Hood.
(01:48):
Darren is a seasoned user, experienceprofessional and educator. We're going to
be chatting about UX and where thefield is heading entering three point zero and
the metaverse. In our Going Deepsegment, brought to you by Co two
Lift, we're featuring doctor Karan Lal, currently servicing patients in Scottsdale, Arizona,
as well as right here in NewYork City, He's a double Board
(02:09):
certified dermatologist, and he specializes inpediatric and adult dermatology, laser surgery,
soft tissue filler augmentation, body sculpting, and pigmentary abnormalities of the skin.
What doesn't he cover Today? Hejoins me to chat carbon dioxide therapy for
skin rejuvenation and laser skin resurfacing.But we're also going to get his take
(02:30):
on the go to non invasive proceduresand the latest innovations in pediatric dermatological skincare.
In our hydration with hard segment broughtto you by Once Upon a Coconut,
We're featuring Dean Mojo Mutati, butyou may know him by his WWE
name Mojo Rawley. He's founder ofParagon Talent Group and host on TMZ Sports.
(02:52):
He's also an ambassador to once Upona Coconut. Today, he joins
me to chat about life after theWWE, representing talent, his healthy obsession
with coconut water, and starting hisown family. Stay tuned for Marco Soriano
the Fourth. You're listening to amoment of Zen right here on seven ten
WR, the voice of New yorkiHeartRadio. We'll be right back after this.
(03:13):
A Moment of Zen is sponsored byFintech TV. Fintech TV, the
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BM on seven ten Woar the Voiceof New York. Welcome back, beautiful
Tri State area. You're listening toa Moment of Zen right here on seven
to ten wor the voice of NewYork iHeartRadio. I'm your host, Zenzam's
up next. In our Trailblazers segment, brought to you by Fintech TV,
(03:57):
We're featuring Marco Antonio Soriano, thefourth scion of an illustrious lineage, leads
the Soriano Group, a powerhouse familyoffice with two point eight billion in revenue.
Spearheading Soriano Motori Corp. He revitalizesthe iconic motorcycle brand with premium electric
models. Beyond business, Marco seamlesslymelds art and innovation, epitomizing his Mantra
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Art in Motion formerly of Goldman Sachsand the World Bank. His journey and
bodies, heritage, innovation and artisticvision set to be chronicled in his upcoming
book. Today, he joins meat iHeart headquarters right here in midtown Manhattan,
to chat all about the Soriano legacy, how he plans on conquering the
US markets with his motorcycles in fashionline, and why he believes the metaverse
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is going to be a major disruptorfor brands. Joining me now on my
expert on the microphone series is mygood friend, Marco Soriano. Welcome,
superstar. Woo awesome to be here, iHeart. Thank you so much for
having me so excited. So finallywe're do this. Let's kick this off.
Now we've been waiting a long time, right yeah, let's dive right
in. Okay, So heritage,meat, innovation in a tapestry of success
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and vision. Marco, your journeytruly captivates, seamlessly, intertwining tradition with
very forward thinking entrepreneurship and your familylegacy is deeply rooted in tradition and success.
So how do you balance preserving thisheritage but also driving innovation and modernization
within the Soriana Group. Great So, tradition is always a great thing to
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have, and that's part of theheritage of the family. But at the
same time, if we do notkeep up with technologies what's going on in
the world, many companies get leftbehind. Right it is said, and
we already know by statistics that eightypercent of the companies in the ASMP five
hundred in the next ten years willbe dropped out because they're not adapting enough
(05:53):
quick enough to technologies. So there'scertainly something that I'm not going to let
happen to my family's legacy. Wellyou said it now, Well, your
journey from finance at Goldman Sachs toleading Sorianomatory Corp. Is quite remarkable.
I think it's truly interesting. Canyou share what inspired your transition and how
your background influences your current approach tobusiness sure finance and investment bank and what
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we learn typically, especially coming fromlike the old school of Goldman Sachs,
is how to analyze opportunities, howto find and disrupt status quo companies,
right, So I bring all ofthe value and all of this knowledge into
a company that for a very longtime maintain its traditional values, traditional forms
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of investments. So I disrupted myown family's strategies by bringing onto the board,
onto the table alternative investments into theevs AI you mentioned in earlier.
Even the metaverse crypto NFT is thewhole bit, right, So it's just
how do you put it all together? How do you stitch them all up
together and make a company that makessense to people? That's what I'm doing.
(06:58):
You're quite an artist in fact,if you look at it from that
perspective, the integration of artistry intothese endeavors, it really elevates Serriano products
beyond just the mere commodities, right, transforming them into abjedah what we call
in French, in motion, asyou so eloquently describe the fusion of form
and function. It really underscores yourcommitment to not just meeting, but exceeding
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consumer expectations. And that's what it'sall about now. Revitalizing an iconic motorcycle
brand with premium electric models is avery bold move. What were the biggest
challenges you faced in the transformation andhow did you overcome them? Sure,
Greg, amazing question. Actually,the writers today, the drivers today are
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always asking you the same questions.And you know this as a consumer yourself,
right, How long can I gobefore I need to recharge this battery
or this vehicle? Again? Howfast can it go? Is reliable?
Is the design good enough for you? Is the color that youre buying the
color that you wanted doesn't have sound? Is safe? So I took all
of these problems and I put themtogether on the table with a bunch of
(08:07):
engineers that have worked for the remarkablebrands of the world, and I told
them, I need to have abike that has all the solutions to all
of these problems. But we're gonnamake it in Italy. And that's why
the quality control and the quality designcomes up even better, because whatever you're
seeing today that we're being flooded withis cheap, low quality product, and
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I want to get rid of it. It's junk, as they put it.
Now, beyond motorcycles, you've alsoventured into the fashion industry under the
Soriano brand wearn't it? There?You go? What unique elements do you
bring from your motorcycle designs to yourfashion line. Well, listen, you
said it yourself again. You know, the interpretation of art fashion meat engineering
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has always had a big gap.But you know that if you're gonna be
driving a Ferrari, you're not gonnabe driving in your pajamas, right,
You're gonna be having a nice outfiton and you're gonna make yourself look good
and you're gonna go out there andmake it the best event ever. Right.
And I made an Italy product thatthe one that we're making needs fashion.
So the fashion goes along the linesof sustainability as well, because we're
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using recyclable material. We're working withleather goods. Who doesn't like leather this
good these days? Right? Andwe're creating recreating classic looks in collaboration with
artists all around the world. Sothe art of this artist is painted onto
the leather in our jacket. Andthat's what makes the difference. Whoo,
You're on one rapid journey. Ilove it living life in the fast lane
(09:37):
with Soriano. Now let's shift alittle bit. So this anticipation, your
anticipation of the metaverse as a disruptorfor brands is astute, and this reflects
a keen awareness of emerging digital landscape, which I'm so so thrilled that as
an entrepreneur you're aware of because manydon't even know what the metaverse means.
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Now, with projections in indicating thatthe global metaverse market is going to exceed
eight hundred billion, you're twenty twentyeight. Your foresight and leveraging this paradigm
shift really does underscore your commitment tostaying at the forefront of innovation, and
that's what we're talking about, theforefront of innovation. So the concept of
the meta versus a disruptor for brandsis gaining significant attention. You're not the
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only one with this on your raidars, So how do you envision leveraging this
digital landscape to enhance the Soriano brandexperience? Right? So, I'm taking
all of my motorcycles, cars,any prototype face vehicle that I'm intending to
put in the market, and I'mputting it out there as the form of
a game. So I get thefeedback from the consumer and then I know
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what I need to produce. Iknow where I need to spend the money
to manufacture shut such goods. Thesame thing with the fashion, I can
dress up my avatars in the fashion, I can have fashion live shows worldwide.
You know what the problem with havingan event in a physical space is
that you're limited to that physical space. In the mataverse, you have no
(11:03):
limitations. You can create and recreateand keep going. It also works as
a functional instrument to the salespeople rightthe distributors and their dealerships that they want
to show you in real time whatyour motorcycle could potentially look like or your
car. This is the instrument,so you get to see and you get
(11:24):
to buy what you want and knowwhat I'm giving you. You are right
on the money. Now, yourdedication to sustainability is extremely evident here.
This echoes the growing consumer sentiment thatyou are aware of towards these eco conscious
practices. Let's say, and ifyou research even further, eighty eight percent
of consumers want brands to help thembe more environmentally friendly. So this highlights
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again another importance of Soriano's sustainability initiatives, and wanted to point that out.
So let's go back, sustainability increasinglyimportant. How does Soriano Moatory corporate sustainability
into its business practices? So clearlythe growth of the population in the world
is exponential, So how do weresolving the problems of sustainability with potable water,
(12:09):
irrigation systems, energy, air quality. This is what we're looking at.
So whenever we're sitting down and brainstormingabout what is our next product,
our next engineering design phase, we'relooking at solutions to these problems. Not
I'm not saying I'm gonna resolve allthese problems for the whole world because we're
a small company right now, eventhough we're growing, But perhaps we can
(12:33):
influence other companies to do the rightthing, and the right thing is to
be conscious about this and make takeactions to make this new world a better
world. Well said, I loveit that you are conscious of the environment
and the issues that we're having,and especially the generation today, they really
are akin to wanting to align themselveswith the same vision you have. But
(12:56):
looking ahead as your group continues tochart these new territories is germntra art in
motion. This suggests a deep connectionbetween creativity and functionality. So how do
you incorporate artistic vision into the designand development process of your products? So
this goes back to a little bitof history, and you know, for
(13:16):
example, my family, we're bestfriends with Salvador da Lee, right,
and everybody knows his name. Today, I'm happy to say that I'm friends
with all these different artists that areinterpreting life in their own ways, through
their own lenses. So I'm helpingthem connect the bridges with our vehicles,
with our fashion, with what I'mcalling the Seranno World. Sereno World will
be a worldly exhibition where we cansee all of these ailments cross pollenizing with
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each other, and where clients couldcome and people just enjoy and teach their
kids the value of maintaining our ecosystemclean but at the same time being creative.
This is what the Sereno World isgoing to promise. This is what
we're working on, and hopefully thisyear we're going to be present in Europe
first that I want to bring itto the US. So conquering the US
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that's going to be a daunting task, especially in industries as competitive as motorcycles
in fashion, So what strategies doyou have in place to penetrate and succeed
in this market? So if we'reworking on creating a module that is transferable,
basically we go to one place.Ten days, we'll break it down,
we'll bring it to another place.Just imagine an artist that goes on
(14:24):
the road for a concert, rightand then after that he moves on to
another city and brings the same scenographyand shows the world that you know what
he's doing, what he's saying,and what he's all about. I'm looking
at myself as an artist and allof these different creations are part of this
world. So i want to bringit to all these different places where people
can engage, interface with each other, integrate with us, and be a
(14:46):
part of the Ariana world. Beautiful, Thank you so much for coming on.
It was such a pleasure chatting withyou today. And the honor and
the pleasure is always money. Thankyou you. That was our Trailblazer segment
brought to you by Fintech TV,and that was the impressive Marco Soriano fourth.
Do check them out at Sorianomatori dotcom or Sorianofashion dot com and you
(15:07):
can also have to metaverse dot sorianogroupdot com. You're listening to a moment
of zen right here on seven tenWoor the voice of New York iHeartRadio.
We'll be right back after this.A Moment of Zen is brought to you
by the Wellness Way, your trustedpartner in health restoration. Now you can
feel amazing at any age. Withtheir foundational testing and mind body approach,
(15:28):
The Wellness Way offers in clinic andtelehealth support when you're ready to test,
not guess, what your body needs. Discover your best health by visiting their
website, The Wellnessway dot com andselecting a clinic near you. Do health
differently at the Wellnessway dot com.Welcome back, beautiful Tri State area.
You're listening to a Moment of Zenright here on seven ten. Woar the
(15:50):
voice of New York iHeartRadio. I'myour host, Zen Sam's up next and
discover your potential. Segment brought toyou by the Wellness Way. We're joined
by our regular contributor, podcaster andauthor Dan Gilman. Today he's joined by
Darren Hood, a seasoned user experienceprofessional and educator. He designed his first
(16:11):
website back in nineteen ninety five andnow possesses almost three decades of experience,
including work for the Fortune fifty andsome of the largest digital design agencies in
the world. He's skilled in variousUX disciplines including heuristics and usability, information
architecture, interaction design, UX research, and interface design, with an additional
(16:34):
passion for education. He also servesas an adjunct professor for Kent State's UX
Design Master's Program, UCLA, MichiganState, and Lawrence Tech Universities. He's
also the host of the World ofUX podcast. Now you may be wondering
what exactly is user experience? Well, I'm gonna let our expert tell us.
(16:56):
Welcoming now to the show is DanGuilt and Darren Hood chatting about UX
and where the field is headed.Welcome to the show, superstars. Hello,
Hi, Zen, how are you? I'm doing great? Darren?
Okay, So let's dive right in. So for our listeners who might not
be as familiar, could you startby explaining what UX and UX design is
(17:18):
and why it's so crucial? Surething UX I like to think of it
as a moniker. It's really anumbrella term or acronym that I like to
describe it as being representative of amultitude of methods, methodologies, techniques and
deliverables, all of which picture thembeing in a toolbox. And the person
(17:38):
who is a UX professional will thenaccess that toolbox based on whatever the needs
are, based on whatever the goalsare, selecting the different tool to help
achieve a particular goal. So there'sa whole ton of things to learn.
It's a very large world, andit's very critical to business because, for
example, back in about twenty fifteentwenty sixteen, SO Design Management Institute stated
(18:02):
that user centered companies outperform the competitionaccording to Standard and Poors by up to
two hundred and twenty eight percent.So when a company embraces ux of a
truth, applies it of a truth, has the right people in place of
a truth, it actually generates itfosters tremendous competitive advantage. I couldn't agree
(18:25):
more. And according to Statista,they're nearly five point three billion Internet users
worldwide and by the year twenty twentynine and twenty twenty nine is just around
the corner, that number is expectedto reach close to eight billions. So
an appealing user experience end design isessential for a successful website or mobile or
mobile app to build that trustworthy andpositive first interaction, because you lose them
(18:49):
after that and retain the user's interest. In fact, a recent Google study
reported that if a mobile site takesmore than three seconds to load, fifty
three percent of visitors are likely toleave. And on the esthetic design side,
a Stanford University study found that ninetyfour percent of first impressions of a
website are related to its design.So these first impressions mean everything, and
(19:14):
they're going to directly impact overall satisfactionand conversion rates. Now, I know
Dan has some questions as well,so I'll hand it off to him.
Yeah. Before becoming a podcast host, I dedicated myself to studying design and
user experience, and I truly believethis would be a lifelong work because UX
really helps make our lives seamless.But given these aspirations, I'm quite concerned
(19:37):
about the current state of UX Darrenuser experience. But Darren, could you
share your insights on the state ofuser experience based on your own experience.
I started in ninety five. Itwasn't called UX back then, and we
were mostly information architects interaction designers.But I just fell in love with it
(20:00):
after getting my second Masters in twentyfifteen and thinking, like you, this
is going to be a great longterm perspectus. What I have found is
in twenty eleven there was actually nomisinformation spreading in UX. Prior to twenty
eleven, we experienced what we referredto as the gold rush, where you
have all these people who find outhow much it's paying, they want to
(20:21):
get into it. Companies decide,hey, we need to have UX people,
but they didn't really get educated aboutUX, so they were like creating
UX departments, putting people in place, but not really doing it from an
informed perspective. So you have theboot camps came along in twenty eleven also
and which just really just exponentially increasedthe misdirection and the misinformation. Fast forward
(20:44):
to twenty twenty four that siege hasactually succeeded. UX has been redefined.
The companies that never got educated onUX have increased exponentially, continuously putting people
who don't know what UX is incharge of their operations. And long story
short, now it's really upside down. So you do right to be concerned
(21:07):
about the current state. You canactually do UX work now and be disavowed.
You can make recommendations that are properand be ignored. The experience UX
professional is now being cast aside infavor of the person that's doing what we
refer to as UX theater where peoplelike to act like they know what they're
(21:29):
doing, but they really don't.Right. And what's interesting is going into
Web three, all the smoking mirrorsof all the charlatans, if you will,
that claim to be professionals. That'sgoing to unravel very quickly because going
into Web three, not only doyou need to understand that model and really
kind of take that UX experience tothat next level, but this is where
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experience will really come into place.So shifting gears to education and pursuing a
path in the UX field. Okay, so let's talk. The COVID nineteen
pandemic made many major tech companies grewtheir workforces and UX really blew up as
a viable and well paying career path, as you alluded to earlier, But
there have been since some layoffs inrecent years, and the US Borough of
(22:14):
Labor Statistics revealed that jobs for UIand UX designers is still expected to grow
twenty three percent from twenty twenty oneto twenty thirty one. Not as much
as we would have loved to seethis growth, but I would love to
hear your thoughts on the current educationalpaths into UX are they sufficient and what
does this mean for web three?The interesting thing about the educational paths I
(22:37):
found just a standard calculation that there'sapproximately sixty five hundred institutions of higher learning
and there are programs for UX inless than two percent of them. A
lot of the programs that do existare not structured. Well, they have
really bad pedagogies, they have reallybad amigajis, they're scratching the surface on
(23:00):
subjects. They don't have skilled peoplewho are committed to education delivering. So
it's a bit of a hodgepodge inthe educational world. So that and people
coming in they don't know what todo, and they're they're following the pie
piper, if you will, andjust going after whatever the masses are going
for. And the masses are notgoing to the universities. So it's pretty
(23:22):
interesting, and people would do wellto try to latch onto some informed resources.
But that's a difficult goal too,because the most misinformed people are the
loudest. Oh always, always.Yeah. With that said Darren too,
what advice would you give to thoselooking at start a career in UX design
(23:42):
or UX today in general? Today? Yeah, if people are looking to
get involved in UX. You canconnect with communities. There are a lot
of communities. The UXPA, theUX Professional Association, is probably the most
prominent and the one that's going togive the most information that's going to help
wreck someone's path. When you lookat education, you have very few of
(24:04):
the undergrad UX programs that are available, and most of them that are our
only available brick and mortar. Soif you don't have that where you live,
then you're going to have to findanother avenue. When it comes to
graduate studies, there are a fewmore, not many, though again less
than two percent overall. You cando some searches. When I was trying
(24:26):
to get a degree, I wentto UX News and World Report and was
able to find top programs easily.Not that helps you to skim through all
the muck and the mire and cutthrough the bush if you will, of
getting to where you can at leasthave some institutions to evaluate see ones might
best suit you. I personally sayno to boot camps period. There are
(24:48):
a scamp few that tried to doit right, but to me, the
boot camp that was a great ideathat was never really executed properly. So
with different communities, look at someof the different options that are out there,
but most importantly, try to learn, check and see if you're actually
made up for this. If youhave the personal character that matches what this,
(25:12):
what you have to love it,you have to be passionate about it.
Yes. Now let's chat about artificialintelligence. So AI is expected to
continue growing at significant rates, andmany are pushing for early adoption in various
industries, and others are quite fearfulof it. So how do you see
emerging technologies like AI and virtual realitychanging the UX landscape. The one thing
(25:36):
I love about UX is that pureux, because there's pure ux and there
is what I call the cult ofux. In puer ux, we're geared
to pivot. The fundamentals that applyto this discipline are very pervasive. So
once you apply something to the website, you can actually apply it to the
(25:56):
mobile phone. You just need tolearn the form factor. That same thing
is going to apply to AI,That same thing is going to apply to
virtual reality. So AI it's goingto grow. That the air rates are
way too high now for it tobe dependable up to eighty five percent.
I've heard eighty five that's ridiculous.A lot of plagiarism. It's artificial intelligence.
(26:18):
I see that as anaximoron. Actuallyit's artifice, it's not real intelligences,
and it's and it's AI is limitedto finite science, where UX is
actually an infinite science. We haveto pivot. There's too many things that
shake and move and we have towe have to sort of morph with it
in order to deliver what we deliver. So the virtual reality AI, these
(26:41):
are areas we're going to have tocontinue growing in. Technically, they're not
new, They're just something that peopleare very hyped about. So we need
to do the same thing we didwhen the iPhone came along. Understand how
our principles that we're applying in theexisting form factors and experiences apply to that,
and go forward and we are outof time. It is clear as
(27:03):
day that not only do you lovewhat you do, but you love talking
about what you do. And that'sgreat. Makes you quite the expert on
the microphone. Very fitting for thisparticular segment. Thank you so much for
coming on and giving us not onlyjust your take on things, but being
as transparent as you were. Yes, thank you for having me. I
appreciate it. That was Discover yourPotential segment brought to you by the Wellness
(27:26):
Way. That was the incredible Darrenhood, seasoned user, experience professional and educator.
Do check out his podcast at Worldouxdot com, and of course,
to see more of Dan, youcould head to Discover your Potential Show dot
com. Check Darren out on thegram at Uncensored, and you can head
directly to their website at Worldoux dotcom. You're listening to a Moment of
(27:48):
Zen right here on seven to tenwore the voice of New York iHeartRadio.
We'll be right back after this.A Moment of Zen is brought to you
by your Home TV with Kathy Irelandand their channel partner. Head to your
Home TV dot com for free familyfriendly programming streaming twenty four to seven.
Check out Firehouse Kitchen. Firefighter Raycombines firefighter lifestyle and fine cuisine. Join
(28:11):
him as he travels the country searchingfor the finest chefs among our bravest heroes.
Check out Firehouse Kitchen TV dot comand catch every episode on your Home
TV dot com. These cooks Savelives. Tune into a Moment of Zen
Saturday nights from nine to ten pmon seven to ten wor the Voice of
New York. A Moment of Zenis brought to you by CO two Lift.
(28:33):
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SFT, go to coo to liftdot com. Welcome back, beautiful Tri
State Area. You're listening to aMoment of Zen right here on seven to
ten WR, the Voice of NewYork iHeartRadio. I'm your host, Zen.
Sam's up next in our Going Deepsegment, We're featuring doctor Kerrin Lyle.
He currently services patients in Scottsdale,Arizona, as well as New York
(29:19):
City. He's a double board certifieddermatologist who specializes in pediatric and adult dermatology,
laser surgery, soft tissue filler augmentation, body sculpting, and pigmentary abnormalities
of the skin. Doctor Lyle hasa very specific interest in men's aesthetic prejuvenation
and healthy skin aging. He's beenfeatured in many media publications including L Harper's
(29:45):
Bizarre and Mary Clare. He's evenon the medical advisory board for l Magazine
and Prevention Magazine. He's the onlyfellowship trained pediatric and cosmetic dermatologist in the
United States. That's so cool.Today he joins me to chat carbon dioxide
therapy for skin rejuvenation, a bleedof laser skin resurfacing, recovery periods,
and why he chooses this procedure forhis patients. We're also going to get
(30:07):
his take on his go to noninvasive procedures and the latest innovations in pediatric
dermatological skincare Welcoming now to the showis my expert on the microphone, Doctor
Coron Law. Welcome to the show, superstar, Thank you for having me.
How are you doing. I'm doinggreat, So excited to chat with
you. So first I'd like toset the tone and briefly chat about carbon
(30:29):
dioxide therapy for skin rejuvenation. It'sa treatment that has been around since the
nineteen thirties, but to my understanding, the method of delivery has improved since
then with a gel delivery system calledCO two lift. Can you explain what
carboxy therapy is and what it entailsand how it differs from other rejuvenation techniques.
Yeah, so carbon dioxide therapy alsoon this. Carboxy therapy basically relies
(30:53):
on putting carbon dioxide on the skin, and when you do that, it's
kind of like you're taking away,you know, oxygen from the skin.
And so what happens is, asa response to the carbon dioxide on the
skin, your body makes a lotof oxygen and brings a lot of blood
and oxygen to the areas when thecarbon dioxide is applied. So the carboxy
therapy masked. It's kind of likea combination of you know, wound care
(31:15):
treatment, hyperbaric oxygen treatment. Itjust brings a lot of oxygen into the
skin and when we do that,blood flow increases. You'll see lifted hydration.
You know, hydration is seems onehundred and seventy percent and the skin
just feels very nice and hydrated andlifted. I love what you said.
It's not invasive as well, right, non invasive, not painful. It
does in stinks super soothing. Youcan do it alone, you can do
(31:38):
it in intimate areas. I havea lot of patient to use in the
vaginal area. They actually have aspecific you know, CO two looked for
that area for a lot of men. You can use it on the buttock
area, on the general area ofa penal area if you have sensitivity is
irritation. And the difference between thisand other treatments is you get an immediate
response, you know. So there'sno real other carboxy therapy treatment on the
(32:00):
market. This is kind of likethe only one. And the good thing
is it's something you can do athome. It's safe for all skin types,
there's no downtime, you can doit right after procedure, before a
procedure, and it just really overallenhances the experience of whatever you're trying to
do for your skin. It soundslike magic in a bottle for non invasive
(32:21):
facelift. I love what you're saying. So, now that you've set the
tone for carbon dioxide therapy for skinrejuvenation, which we will circle back to
in just a little bit, nowwe're going to talk about lasers. Now,
So, unless my audience has beenliving under a rock for the past
few years, which they have not, they're probably aware of the number of
fields that laser therapy is being usedin, including skincare. By precisely removing
(32:43):
the dead and redundant skin, layerby layer, laser skin resurfacing helps make
your skin appear younger and healthier.And the best thing about these procedures is
that they can either be performed ontheir own or with other cosmetic surgeries.
Now, as a specialist in pediatricand adult dermatology, why do you believe
fully a blade of resurfacing is avaluable option for your patient? Well,
(33:06):
you know, fully a blate ofresurfacing for most is considered an old school
technique, and the reason is becauseit's a very aggressive treatment. Not a
lot of people do full ablad ofresurfacing anymore. They've transitioned into fractional ablaate
of resurfacing because there's less downtime.It's saved for on all skin types.
You know, it's there's less roomfor error. I on the other hand,
trained, you know on fully ablaatedresurfacing in Arizona, a lot of
(33:29):
my patients have a lot of sundamage. My average patient is in the
sixties and so really, you know, to get the best bend for your
buck, you want to do somethingthat's going to do. The best thing.
Fully ablaated resurfacing is when we usethe top we remove as many layers
of skin as we want. Youcan do it with an Herbia laser or
with the CO two laser. Thebenefits are we're removing sun damaged skin.
So for people that have a lotof pre skin cancers, brown spots,
(33:52):
redness, roughness, creepiness, allthat will be gone. Fully ablated resurfacing
allows for a longer duration of response, so if I do one aggressive treatment,
results last for like five years.So it's not something you have to
keep on doing over and over again. But it's also not for someone who
can't tolerate appropriate wound care. Andthat's why you know carboxy therapy and post
(34:13):
operated wound care and instructions and closecontact is very important. It's a high
risk procedure. I probably do fourcases a week and it's the most rewarding
procedure that I do. In kins, we do fully ablated re surfacing for
certain birthmarks that are very elevated andhave texture compared to the regular skin,
so you can kind of pare themdown with the laser to get rid of
them. Now, let's kind oftie this back. So in your practice,
(34:36):
how do you determine when laser resurfacingis the preferred treatment compared to other
available options? But more importantly,how do you combine this in the combo
therapy with CO two lift. Thething is COO two lift is great because
you can use with any treatment.You can use it with BBL which is
broad bend light. You can useit with the halo, which is the
dual non ablatee of a blade oflaser. You can use it after radio
(34:57):
frequency micro needling, plain micro needling, after chemical appeals, fully ablated for
surfacing. It really has no limitsand it's safe for all skin types.
So I kind of determine, youknow, I give people multiple options because
you know there's multiple ways to skina cap. You can do a fractional
ablated resurfacing, it just may takemore treatments. You can do radio frequency
micro needling that will help build collagenbut won't really do anything for the surface
(35:19):
of the skin. Or we cando fully ablated resurfacing. So I really
kind of target the treatment, givepeople options, discuss the pros, cons,
downtime, potential risks first, andthen once they're like, listen,
I want longevity. I want todo one treatment. That's what we're gonna
do. So I discussed to themthat, like I said, what I
do in the office is great,but what you do at home is even
more important. So I like forpeople to get the CO two lift and
(35:39):
use it on their skin because inmy office I can control their pain with
cooling, ice packs, sprays,we can do a lot of other things,
and you know, sometimes we doPRP, but it's really hard to
get a blood stick. Sometimes it'san you know, it's painful to get
a blood drawn after you've had yourvase blown off. And so the CO
two lift is a great alternative forme because RP is great for wound healing.
(36:00):
So carboxy therapy, in my opinion, has kind of replaced that because
it's easier. I don't need tostick a patient and they can use it
right after the treatment. I likefor people to do this basically daily once
they're home for about five days.Truly, that takes them the swelling,
the redness, the pain and theitching and gives them a more comfortable response.
They also kind of like the experienceof how it feels. You know,
(36:22):
people like to do things, sowhen they have something to do,
you know, we're going to geta good outcome. Definitely, And I've
personally tried the product to throw.I explanted my breast implans December eighteenth,
and so I just did a naturallist. So I've been using it on
my scars and it's phenomenal. Younailed it. You said it right on.
It's we love the feeling and solike you're saying, like you know,
(36:45):
in those areas where you've had surgeriesand things like that, it's great
for wound healing, and that's areally hard thing to do. You know,
after you've had surgery that a lotof things feel good, you know
what I mean, or have alot of evidence, but when you have
to do something that's harmless, you'renot going to be allergic to it.
It's safe on that inflamed you know, you can use it on open wounds,
you know. Yeah, it trulybrings a lot of oxygen to the
(37:05):
area. So same reason why theyhave one for the vaginal area right for
vaginal rejuvenation, non invasive. We'rehydrating that tissue that gets dropt over time.
Yeah, they definitely we're speaking thesame language here. Now. As
a member of the medical advisory boardsfor l and Prevention magazines, what trends
or innovations do you foresee shaping thefuture of pediatric dermatological skincare. It's interesting
(37:28):
to me as a mom. Well, right now, teen and tween skincare
is all over the place. Sokids come into the office. They're going
on TikTok, they're buying the snalemusin, they're buying the drug elephant,
they're buying I don't even know thenames of all these things. They're buying
all these things, and they comeinto my office and they're doing so much.
They're doing stick, you know,six skincare steps for mild acne,
(37:49):
for anti aging, and I'm like, you're fourteen years old, you know,
you have so much collagen, you'reyou know, this is the time
to really teach good skincare. SoI think the trend is where you have
an educated audience, which is great. We have kids that take interest in
their health and skin, which Ilove. So for me, instead of
saying no, which a lot ofpeople want to do. I change the
conversation and say, okay, let'sfind a healthy medium. Okay, we'll
(38:12):
engage your interest keep your skin healthy, and it still make it fun for
you to do, and still youcan do some of the trends that are
worthy of doing. Plugging is great, or if you want to do a
lot of haleronic acid, like whenkids use shaleronic aciemic, keep going,
go for it. You know whatI mean. All we're doing is hydrating
the skin. So I think theconversation becomes recognizing the trends and make sure
there's nothing harmful. What's harmful isthe at home treatments. So kids are
(38:35):
coming in, they're putting on whoknows what asd bran, baking soda,
mixing it with water, just soapfor little actinge splots, and they're getting
chemical burns. There's a girl recentlywho used it expired celtflic acid product on
her face and she broke out insecond degree chemical burns. So you know,
the conversation really has to be healthyskin prevention, which is what I
preach and education. You said,I'm going to pull this audio and make
(38:59):
my nine year old listen to this. Now with your focus on men's esthetic
and prejuvenation. We have about aminute and a half left. What preventative
measures do you recommend to your patientsto maintain that healthy skin as they age
and mature. My male patients don'twant to work sunscreen because they don't think
that they go outside. And I'mlike, you live in Arizona. You
leave your house every day. Ican see it in your skin. So
(39:21):
sunscreen, sunscreen, sunscreen for men, simple sunscreen, moisturizer, and if
I can get them to use aretinal great. Those are three simple things
for men that I think make ahuge impact because men usually are exfoliating every
day when they're shaving and doing allthese things, not knowing that they're doing
that. So for me, Idon't care about expoliance. It's just sunscreen,
moisturizer, retinoid. You said it. You're right on the money,
(39:45):
and you are indeed expert on themicrophone. Thank you so much for joining
us today. It was such apleasure chatting with you. You're so full
of knowledge and you're easy to chatto. Thank you so much for having
me. That was our Going Deepsegment brought to you by Co two Lift.
That was doctor Corin Lao. Wedouble board certified dermatologist. You can
check them out on the ground atsir Dermsalot. You're listening to a moment
(40:06):
of Zen right here on seven tenWar, the voice of New York iHeartRadio.
We'll be right back after this.A moment of Zen is brought to
you by Once Upon a Coconut onehundred percent pure coconut Water. Imagine a
drink that's new tree and rich,powerfully refreshing, naturally sweet, with no
added sugars, not from concentrate,zero additives, low in calories, absolutely
no artificial flavors, and is sotasty that it will become your new favorite
(40:28):
beverage. Enter Once Upon a Coconutthe absolute best tasting coconut water you will
ever try. Available in flour,refreshing flavors, pure chocolate, pineapple,
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some today at once upon acoconut dotCom. Welcome back, beautiful Tri State
area. You're listening to a momentof Zen right here on seven ten War,
the voice of New York iHeartRadio.I'm your host, Zen. Sam's
(40:51):
up next in the hydration with Heartsegment brought to you by Once Upon a
Coconut. We're joined by my goodfriend Dean Mojo Mutati, but you may
know him by his WWE name MojoRally. He's now the founder of the
Paragon Talent Group. You can alsocatch him hosting on TMZ Sports. He's
also an ambassador for major brands suchas One Spot, a Coconut, Celsius,
(41:15):
and DraftKings. He joins me todayto chat about life after the WWE,
representing talent, his healthy obsession withcoconut water, and starting his own
family. Welcoming now to the showis the amazing Mojo Raley. Welcome,
superstar man. What's up my brand? Thank you for having me on today.
This is gonna be fun. Soexcited. So looking back, I'm
(41:37):
gonna dive right in because I'm onthe clock and I want to I want
as much information from you as Ican get. So, looking back to
your WWE careers, you were describedas hyped and hungry, and with this
passion you paved quite the path foryourself, garnering many wins and accolades along
the way. And now today youremain hyped and hungry, but channel that
(41:59):
energy into new avenues, and thistransition from WWE to founding Power Gone Talent
Group must have been quite the journey. Can you share with us the inspiration
behind launching your own talent agency andthe vision you have for its future.
Yeah, absolutely, Well, youknow, I spent ten years in the
WWE and had an incredible run.Run, won some titles, won some
(42:22):
championship and definitely had a lot offun, But my career was cut short.
I ended up getting COVID really badand it just destroyed my lungs and
I spent a year on the shelfand wasn't getting any better. So we
made the decision to part ways withWWE and go and do our own things.
And you know, it's very similar. I mean, not a lot
(42:43):
of people had their careers ended byCOVID per se, but a lot of
athletes can relate to injuries taking themout of the game before they were done,
when they had a lot left inthe tank. And you know,
pro wrestling is a different business thanpro sports. You know, there are
agencies and management companies as much theother places. So I figured, with
ten years in the business with abackground and finance work experience at Morgan Stanley
(43:07):
in an MBA, I could bethe guy to bridge the two worlds together
and started the first ever talent managementcompany or pro wrestlers with a good friend
of mine, Steve Cha And yeah, three years later, we've done deals
for almost four hundred talent at thispoint, so it really took off very
quickly. Wow, you are exactlywhere you are supposed to be, my
(43:28):
friend, that was no coincidence foryou to part ways with WW because you
are now onto your next chapter.Now. What you're doing at Powergun is
absolutely essential because creating impactful partnerships betweenbrands and VIPs can lead to great benefits,
right, increased brand awareness and exposure, and this really helps build credibility
and enhances both a company and anindividual's brand image. In fact, brand
(43:52):
partnerships have become so popular in recentyears with the development of the digital world
and social selling. That's sixty percentof marketers Mojo sixty percent they plan to
increase their influencer marketing budget this yearalone, and that's according to Statista.
By the end of this year,the industry is set to reach twenty four
(44:13):
billion dollars. So you're doing greatthings by facilitating these connections. And you
really have the opportunity to shape thecareers of these aspiring athletes and entertainers.
When you are looking for talent,what qualities do you look for and how
do you nurture their potential but alsoguide them through the ups and downs of
the industry because it's not easy.Well, actually the easiest part is working
(44:36):
with professional wrestlers. They make itincredibly easy on us, you know,
to start. Professional wrestling is thenumber one most active and socially engaged platform
on the Internet, bar none.The numbers just blowout sports entertainment, Hollywood.
It's just incredible because the relationship thatwrestlers have with their fans is absolutely
(44:57):
second to none. But then,if you want to talk about content creation,
if you want to talk about workinga microphone at an in person appearance,
there's nobody better than that than prowrestlers. That's what we do.
We're handed a microphone and we're toldsimply to go out and win the crowd
with lots of guidelines and lots ofconstraints. So when wrestlers get their freedom
(45:19):
to be independent of a major promotionand really do whatever they want, my
goodness, the marketing capabilities are endless, and that's why we've been able to
have such amazing relationships with various brands, you know, including DraftKings were probably
we've done deals for almost fifty ofour talent at this point, but it's
been a second to none relationship,and our talent are just killing it.
So anybody works, All of ourpeople are doing quite well. I love
(45:43):
it. Now, let's chat aboutcoconut water as a pro athlete. Your
affiliation with Once Upon a Coconut speaksof volumes about your love for health and
wellness. We had you in studioearlier this year and people loved your interview.
Coconut water has so many any healthbenefits right. It's a great source
of essential antioxidants and electrolytes. Itsupports hard health, manages cholesterol levels,
(46:07):
lowers blood sugar levels. I mean, the list goes on and on.
Not to mention, it's a greatnatural hydrator that's low in calories and contains
no added sugars or these artificial ingredientsthat all these other brands are adding.
It actually tastes amazing. Now,Mojo, I know why I'm obsessed,
But what sparked your fascination with coconutwater? And how has it become a
(46:29):
staple in your daily routine. Ilove coconut water, and I definitely know
the benefits of coconut water, butpreviously the products that were on the market
were terrible, like they're disgusting,Like, hey, you know, if
you've heard of a coconut water,you probably know it's not very good.
So, you know, a littlebit of an uphill battle of trying to
(46:51):
reverse that thought process. But thefirst time I had once upon a coconut
I was like, oh my goodness, this is just absolutely delicious. I
loved it, to say, Buteven if it weren't on a healthy drake,
that would have been something that Iwould have liked to have drawn drank
every single day because it tastes sogood. But you know, really you
talk about the health benefits, Imean, it's so so good for you,
(47:13):
and with so much garbage on themarket, you know, people not
knowing what they're putting in their bodies. I mean, here was a healthy
product that tastes good too, sofor me during workouts, before after workouts,
just having them casually through the dayat the pool, whatever it might
be, it's just been fantastic,And you know, probably my favorite part
about the company is just that tenpercent of the proceeds go to charity.
(47:37):
The founders of the company that youknow quite well, they definitely donate a
hell of a lot more than tenpercent to charity on a very very regular
basis. So the team behind thecompany was extremely extremely attractive to me.
Just people in line with one visionto put out a healthy product, to
make a positive impact on the world, and give back as much as they
(47:59):
could. Just I mean, thosethree things right there, that's the trifect
that's the trifecta. You said it. This company is headed for greatness,
major buyout. Anybody who has notchecked them out, you definitely have to
go to their website once upon acoconut dot com now shifting gears a bit.
Work life balance is no joke.In twenty twenty three, seventy two
percent of US workers believed a healthywork life balance was crucial, but sixty
(48:23):
percent said they didn't have boundaries betweenwork responsibilities and their professional life and personal
life. And that's kind of whereI'm at. And this lack of balance
results in burnout, sleep issues,decline, mental health, and even illness.
So while it may look different foreverybody's situation. It's incredibly important,
(48:43):
I say, to find the balancethat works best for you now, Mojo,
I know you're entering a new chapterand starting a family is a significant
milestone in anyone's life recently the lastfew years, been married and found your
soulmate. How has this new chapterimpacted your perspective on work life balance and
do you see it influencing the projectsyou take on in the future. You
(49:04):
know, my work life balance hasbeen awesome. And yeah, I was
single my entire pro wrestling career,even a couple of years before that,
which was pretty wild. But Imet my wife at just the perfect time.
It was meant to be, andshe moved in pretty quick. We
got married pretty quick. We're offto the races pretty quick. So she's
been unbelievable in helping me with thatwork life balance because you know, if
(49:27):
she ever goes back home to seeher family or something like, she'll be
gone for maybe a week. Iblink, I look up, and all
I did was work the entire time. I didn't do anything. I was
just you know, that was it. So she's awesome about like kind of
getting me away from the phone,getting away from the laptop and going out
and living life. We have ourdog Bruce here, which is he's sitting
here right with me while I'm doingthis interview with you, and I would
(49:50):
take lots of trips, you know. I was really good about that when
I was wrestling. As hard asI work, you have to pencil in
time for yourself or your mental healthto go out and do something fun.
It's on you to find out what'sa good release for you. And you
know what, Jen gets you refreshed, so when you go back to work,
you're ready to give your one hundred. But yeah, everything's been awesome.
The wife and I are doing great, and actually we are going to
(50:14):
Europe soon for my cousin's wedding,so that'll be a nice little break too.
I love you. You're such afamily guy. Now. It's like
your whole world is revolving really aroundyour wife, your family, your work,
and today a big shout out toimpact the Zone. It was the
Thin June's fundraiser tonight in Bergen Countyblock party right here in Norwood in New
(50:34):
Jersey, and once Pot of Coconutwas of course again one of the title
sponsors for this incredible event. Thankyou so much, Mojo for coming on.
That was an incredible interview. Thankyou for being so transparent and allowing
us to have a little glimpse intoyour journey, into your success and into
where you're headed. Then, thankyou so much for having me on.
It's always a pleasure. I'll seeyou at the next one. Let's go.
That was our Hydration with Heart segmentbrought to you by Once Pot of
(50:59):
Coconut. And that was the incrediblytalented and incredibly hype dean Mojo Mutati otherwise
known as Mojo Rawley in the WWEring. Definitely check out Paragone Talent Group.
You could check them out on thegram at we are Powagon Talent and
of course stay up to date onhis latest and greatest endeavors on his personal
page on Instagram at Stay Hyped.You're listening to a Moment of Zen right
(51:22):
here on seven to ten WR,the Voice of New York iHeartRadio. We'll
be right back after this. AMoment of Zen is brought to you by
your Home TV with Kathy Ireland andtheir channel partners. Head to your Home
TV dot com for free family friendlyprogramming streaming twenty four to seven Leviriggs on
your home TV. Check out HarvestingHits. Country singer and farmer Leviriggs combines
(51:45):
life on the farm with life onthe road. Get ready for stories of
perseverance, passion, and the powerof pursuing your dreams against all odds.
Check out Levi at leviriiggs dot com. Tune into a Moment of Zen Saturday
nights from nine to ten pm onseven WAR The Voice of New York.
Well that's a wrap, my dearfriends, we are at the end of
(52:05):
our date. Remember to join meright here on seven ten WR the Voice
of New York every Saturday night fromnine to ten pm, or you could
head the seven ten wor dot iHeartdot com forward slash a Moment of Zen.
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(52:27):
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It's been an absolute pleasure being yourhost. Thanks again to all of our
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only thing that multiplies when you shareit. We'll see you next week.
(52:50):
The proceeding was a paid podcast Iheartradios. Hosting of this podcast constitutes neither an
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The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a Moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the
(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my awesome Tri State area. Welcome to our one hundred and sixty
third episode. It's always such apleasure to spend my time with you on
the airwaves. Thank you for listeningand interacting with me. That truly does
(00:42):
make it all worthwhile. You cancheck us out on social media at Zen
SAMs. That's Zen with an X, not a Z. And also remember
that all our episodes of a Momentof Zen stream twenty four to seven on
your home TV and Kathy Ireland worldwide. You can also find us on our
YouTube chat. Up next, inour Trailblazers segment brought to you by Fintech
(01:03):
TV, we're featuring Marco Antonio Soriano, the fourth scion of an illustrious lineage
who leads the Soriano Group, apowerhouse family office with two point eight billion
in revenue. He spearheads Soriano MotoriCorp. And he revitalized the iconic motorcycle
brand with premium electric models. He'sgoing to join me today at iHeart Headquarters
(01:25):
to chat all about the Soriano legacy, how he plans on conquering the US
markets with his motorcycles and fashion line, and why he believes that the metaverse
is going to be a major disruptorfor brands overall. In our Discovery Your
Potential segment, brought to you byThe Wellness Way, we're joined by our
regular contributor, podcaster and author DanGilman. Today he's joined by Darren Hood.
(01:48):
Darren is a seasoned user, experienceprofessional and educator. We're going to
be chatting about UX and where thefield is heading entering three point zero and
the metaverse. In our Going Deepsegment, brought to you by Co two
Lift, we're featuring doctor Karan Lal, currently servicing patients in Scottsdale, Arizona,
as well as right here in NewYork City, He's a double Board
(02:09):
certified dermatologist, and he specializes inpediatric and adult dermatology, laser surgery,
soft tissue filler augmentation, body sculpting, and pigmentary abnormalities of the skin.
What doesn't he cover Today? Hejoins me to chat carbon dioxide therapy for
skin rejuvenation and laser skin resurfacing.But we're also going to get his take
(02:30):
on the go to non invasive proceduresand the latest innovations in pediatric dermatological skincare.
In our hydration with hard segment broughtto you by Once Upon a Coconut,
We're featuring Dean Mojo Mutati, butyou may know him by his WWE
name Mojo Rawley. He's founder ofParagon Talent Group and host on TMZ Sports.
(02:52):
He's also an ambassador to once Upona Coconut. Today, he joins
me to chat about life after theWWE, representing talent, his healthy obsession
with coconut water, and starting hisown family. Stay tuned for Marco Soriano
the Fourth. You're listening to amoment of Zen right here on seven ten
WR, the voice of New yorkiHeartRadio. We'll be right back after this.
(03:13):
A Moment of Zen is sponsored byFintech TV. Fintech TV, the
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broadcasting from our studio on the floorof the New York Stock Exchange,
with daily reports from Nasdaq Global Expansionand twenty four to seven coverage. Become
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(03:35):
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BM on seven ten Woar the Voiceof New York. Welcome back, beautiful
Tri State area. You're listening toa Moment of Zen right here on seven
to ten wor the voice of NewYork iHeartRadio. I'm your host, Zenzam's
up next. In our Trailblazers segment, brought to you by Fintech TV,
(03:57):
We're featuring Marco Antonio Soriano, thefourth scion of an illustrious lineage, leads
the Soriano Group, a powerhouse familyoffice with two point eight billion in revenue.
Spearheading Soriano Motori Corp. He revitalizesthe iconic motorcycle brand with premium electric
models. Beyond business, Marco seamlesslymelds art and innovation, epitomizing his Mantra
(04:20):
Art in Motion formerly of Goldman Sachsand the World Bank. His journey and
bodies, heritage, innovation and artisticvision set to be chronicled in his upcoming
book. Today, he joins meat iHeart headquarters right here in midtown Manhattan,
to chat all about the Soriano legacy, how he plans on conquering the
US markets with his motorcycles in fashionline, and why he believes the metaverse
(04:44):
is going to be a major disruptorfor brands. Joining me now on my
expert on the microphone series is mygood friend, Marco Soriano. Welcome,
superstar. Woo awesome to be here, iHeart. Thank you so much for
having me so excited. So finallywe're do this. Let's kick this off.
Now we've been waiting a long time, right yeah, let's dive right
in. Okay, So heritage,meat, innovation in a tapestry of success
(05:10):
and vision. Marco, your journeytruly captivates, seamlessly, intertwining tradition with
very forward thinking entrepreneurship and your familylegacy is deeply rooted in tradition and success.
So how do you balance preserving thisheritage but also driving innovation and modernization
within the Soriana Group. Great So, tradition is always a great thing to
(05:32):
have, and that's part of theheritage of the family. But at the
same time, if we do notkeep up with technologies what's going on in
the world, many companies get leftbehind. Right it is said, and
we already know by statistics that eightypercent of the companies in the ASMP five
hundred in the next ten years willbe dropped out because they're not adapting enough
(05:53):
quick enough to technologies. So there'scertainly something that I'm not going to let
happen to my family's legacy. Wellyou said it now, Well, your
journey from finance at Goldman Sachs toleading Sorianomatory Corp. Is quite remarkable.
I think it's truly interesting. Canyou share what inspired your transition and how
your background influences your current approach tobusiness sure finance and investment bank and what
(06:15):
we learn typically, especially coming fromlike the old school of Goldman Sachs,
is how to analyze opportunities, howto find and disrupt status quo companies,
right, So I bring all ofthe value and all of this knowledge into
a company that for a very longtime maintain its traditional values, traditional forms
(06:35):
of investments. So I disrupted myown family's strategies by bringing onto the board,
onto the table alternative investments into theevs AI you mentioned in earlier.
Even the metaverse crypto NFT is thewhole bit, right, So it's just
how do you put it all together? How do you stitch them all up
together and make a company that makessense to people? That's what I'm doing.
(06:58):
You're quite an artist in fact,if you look at it from that
perspective, the integration of artistry intothese endeavors, it really elevates Serriano products
beyond just the mere commodities, right, transforming them into abjedah what we call
in French, in motion, asyou so eloquently describe the fusion of form
and function. It really underscores yourcommitment to not just meeting, but exceeding
(07:23):
consumer expectations. And that's what it'sall about now. Revitalizing an iconic motorcycle
brand with premium electric models is avery bold move. What were the biggest
challenges you faced in the transformation andhow did you overcome them? Sure,
Greg, amazing question. Actually,the writers today, the drivers today are
(07:45):
always asking you the same questions.And you know this as a consumer yourself,
right, How long can I gobefore I need to recharge this battery
or this vehicle? Again? Howfast can it go? Is reliable?
Is the design good enough for you? Is the color that youre buying the
color that you wanted doesn't have sound? Is safe? So I took all
of these problems and I put themtogether on the table with a bunch of
(08:07):
engineers that have worked for the remarkablebrands of the world, and I told
them, I need to have abike that has all the solutions to all
of these problems. But we're gonnamake it in Italy. And that's why
the quality control and the quality designcomes up even better, because whatever you're
seeing today that we're being flooded withis cheap, low quality product, and
(08:28):
I want to get rid of it. It's junk, as they put it.
Now, beyond motorcycles, you've alsoventured into the fashion industry under the
Soriano brand wearn't it? There?You go? What unique elements do you
bring from your motorcycle designs to yourfashion line. Well, listen, you
said it yourself again. You know, the interpretation of art fashion meat engineering
(08:50):
has always had a big gap.But you know that if you're gonna be
driving a Ferrari, you're not gonnabe driving in your pajamas, right,
You're gonna be having a nice outfiton and you're gonna make yourself look good
and you're gonna go out there andmake it the best event ever. Right.
And I made an Italy product thatthe one that we're making needs fashion.
So the fashion goes along the linesof sustainability as well, because we're
(09:11):
using recyclable material. We're working withleather goods. Who doesn't like leather this
good these days? Right? Andwe're creating recreating classic looks in collaboration with
artists all around the world. Sothe art of this artist is painted onto
the leather in our jacket. Andthat's what makes the difference. Whoo,
You're on one rapid journey. Ilove it living life in the fast lane
(09:37):
with Soriano. Now let's shift alittle bit. So this anticipation, your
anticipation of the metaverse as a disruptorfor brands is astute, and this reflects
a keen awareness of emerging digital landscape, which I'm so so thrilled that as
an entrepreneur you're aware of because manydon't even know what the metaverse means.
(09:58):
Now, with projections in indicating thatthe global metaverse market is going to exceed
eight hundred billion, you're twenty twentyeight. Your foresight and leveraging this paradigm
shift really does underscore your commitment tostaying at the forefront of innovation, and
that's what we're talking about, theforefront of innovation. So the concept of
the meta versus a disruptor for brandsis gaining significant attention. You're not the
(10:22):
only one with this on your raidars, So how do you envision leveraging this
digital landscape to enhance the Soriano brandexperience? Right? So, I'm taking
all of my motorcycles, cars,any prototype face vehicle that I'm intending to
put in the market, and I'mputting it out there as the form of
a game. So I get thefeedback from the consumer and then I know
(10:43):
what I need to produce. Iknow where I need to spend the money
to manufacture shut such goods. Thesame thing with the fashion, I can
dress up my avatars in the fashion, I can have fashion live shows worldwide.
You know what the problem with havingan event in a physical space is
that you're limited to that physical space. In the mataverse, you have no
(11:03):
limitations. You can create and recreateand keep going. It also works as
a functional instrument to the salespeople rightthe distributors and their dealerships that they want
to show you in real time whatyour motorcycle could potentially look like or your
car. This is the instrument,so you get to see and you get
(11:24):
to buy what you want and knowwhat I'm giving you. You are right
on the money. Now, yourdedication to sustainability is extremely evident here.
This echoes the growing consumer sentiment thatyou are aware of towards these eco conscious
practices. Let's say, and ifyou research even further, eighty eight percent
of consumers want brands to help thembe more environmentally friendly. So this highlights
(11:48):
again another importance of Soriano's sustainability initiatives, and wanted to point that out.
So let's go back, sustainability increasinglyimportant. How does Soriano Moatory corporate sustainability
into its business practices? So clearlythe growth of the population in the world
is exponential, So how do weresolving the problems of sustainability with potable water,
(12:09):
irrigation systems, energy, air quality. This is what we're looking at.
So whenever we're sitting down and brainstormingabout what is our next product,
our next engineering design phase, we'relooking at solutions to these problems. Not
I'm not saying I'm gonna resolve allthese problems for the whole world because we're
a small company right now, eventhough we're growing, But perhaps we can
(12:33):
influence other companies to do the rightthing, and the right thing is to
be conscious about this and make takeactions to make this new world a better
world. Well said, I loveit that you are conscious of the environment
and the issues that we're having,and especially the generation today, they really
are akin to wanting to align themselveswith the same vision you have. But
(12:56):
looking ahead as your group continues tochart these new territories is germntra art in
motion. This suggests a deep connectionbetween creativity and functionality. So how do
you incorporate artistic vision into the designand development process of your products? So
this goes back to a little bitof history, and you know, for
(13:16):
example, my family, we're bestfriends with Salvador da Lee, right,
and everybody knows his name. Today, I'm happy to say that I'm friends
with all these different artists that areinterpreting life in their own ways, through
their own lenses. So I'm helpingthem connect the bridges with our vehicles,
with our fashion, with what I'mcalling the Seranno World. Sereno World will
be a worldly exhibition where we cansee all of these ailments cross pollenizing with
(13:43):
each other, and where clients couldcome and people just enjoy and teach their
kids the value of maintaining our ecosystemclean but at the same time being creative.
This is what the Sereno World isgoing to promise. This is what
we're working on, and hopefully thisyear we're going to be present in Europe
first that I want to bring itto the US. So conquering the US
(14:03):
that's going to be a daunting task, especially in industries as competitive as motorcycles
in fashion, So what strategies doyou have in place to penetrate and succeed
in this market? So if we'reworking on creating a module that is transferable,
basically we go to one place.Ten days, we'll break it down,
we'll bring it to another place.Just imagine an artist that goes on
(14:24):
the road for a concert, rightand then after that he moves on to
another city and brings the same scenographyand shows the world that you know what
he's doing, what he's saying,and what he's all about. I'm looking
at myself as an artist and allof these different creations are part of this
world. So i want to bringit to all these different places where people
can engage, interface with each other, integrate with us, and be a
(14:46):
part of the Ariana world. Beautiful, Thank you so much for coming on.
It was such a pleasure chatting withyou today. And the honor and
the pleasure is always money. Thankyou you. That was our Trailblazer segment
brought to you by Fintech TV,and that was the impressive Marco Soriano fourth.
Do check them out at Sorianomatori dotcom or Sorianofashion dot com and you
(15:07):
can also have to metaverse dot sorianogroupdot com. You're listening to a moment
of zen right here on seven tenWoor the voice of New York iHeartRadio.
We'll be right back after this.A Moment of Zen is brought to you
by the Wellness Way, your trustedpartner in health restoration. Now you can
feel amazing at any age. Withtheir foundational testing and mind body approach,
(15:28):
The Wellness Way offers in clinic andtelehealth support when you're ready to test,
not guess, what your body needs. Discover your best health by visiting their
website, The Wellnessway dot com andselecting a clinic near you. Do health
differently at the Wellnessway dot com.Welcome back, beautiful Tri State area.
You're listening to a Moment of Zenright here on seven ten. Woar the
(15:50):
voice of New York iHeartRadio. I'myour host, Zen Sam's up next and
discover your potential. Segment brought toyou by the Wellness Way. We're joined
by our regular contributor, podcaster andauthor Dan Gilman. Today he's joined by
Darren Hood, a seasoned user experienceprofessional and educator. He designed his first
(16:11):
website back in nineteen ninety five andnow possesses almost three decades of experience,
including work for the Fortune fifty andsome of the largest digital design agencies in
the world. He's skilled in variousUX disciplines including heuristics and usability, information
architecture, interaction design, UX research, and interface design, with an additional
(16:34):
passion for education. He also servesas an adjunct professor for Kent State's UX
Design Master's Program, UCLA, MichiganState, and Lawrence Tech Universities. He's
also the host of the World ofUX podcast. Now you may be wondering
what exactly is user experience? Well, I'm gonna let our expert tell us.
(16:56):
Welcoming now to the show is DanGuilt and Darren Hood chatting about UX
and where the field is headed.Welcome to the show, superstars. Hello,
Hi, Zen, how are you? I'm doing great? Darren?
Okay, So let's dive right in. So for our listeners who might not
be as familiar, could you startby explaining what UX and UX design is
(17:18):
and why it's so crucial? Surething UX I like to think of it
as a moniker. It's really anumbrella term or acronym that I like to
describe it as being representative of amultitude of methods, methodologies, techniques and
deliverables, all of which picture thembeing in a toolbox. And the person
(17:38):
who is a UX professional will thenaccess that toolbox based on whatever the needs
are, based on whatever the goalsare, selecting the different tool to help
achieve a particular goal. So there'sa whole ton of things to learn.
It's a very large world, andit's very critical to business because, for
example, back in about twenty fifteentwenty sixteen, SO Design Management Institute stated
(18:02):
that user centered companies outperform the competitionaccording to Standard and Poors by up to
two hundred and twenty eight percent.So when a company embraces ux of a
truth, applies it of a truth, has the right people in place of
a truth, it actually generates itfosters tremendous competitive advantage. I couldn't agree
(18:25):
more. And according to Statista,they're nearly five point three billion Internet users
worldwide and by the year twenty twentynine and twenty twenty nine is just around
the corner, that number is expectedto reach close to eight billions. So
an appealing user experience end design isessential for a successful website or mobile or
mobile app to build that trustworthy andpositive first interaction, because you lose them
(18:49):
after that and retain the user's interest. In fact, a recent Google study
reported that if a mobile site takesmore than three seconds to load, fifty
three percent of visitors are likely toleave. And on the esthetic design side,
a Stanford University study found that ninetyfour percent of first impressions of a
website are related to its design.So these first impressions mean everything, and
(19:14):
they're going to directly impact overall satisfactionand conversion rates. Now, I know
Dan has some questions as well,so I'll hand it off to him.
Yeah. Before becoming a podcast host, I dedicated myself to studying design and
user experience, and I truly believethis would be a lifelong work because UX
really helps make our lives seamless.But given these aspirations, I'm quite concerned
(19:37):
about the current state of UX Darrenuser experience. But Darren, could you
share your insights on the state ofuser experience based on your own experience.
I started in ninety five. Itwasn't called UX back then, and we
were mostly information architects interaction designers.But I just fell in love with it
(20:00):
after getting my second Masters in twentyfifteen and thinking, like you, this
is going to be a great longterm perspectus. What I have found is
in twenty eleven there was actually nomisinformation spreading in UX. Prior to twenty
eleven, we experienced what we referredto as the gold rush, where you
have all these people who find outhow much it's paying, they want to
(20:21):
get into it. Companies decide,hey, we need to have UX people,
but they didn't really get educated aboutUX, so they were like creating
UX departments, putting people in place, but not really doing it from an
informed perspective. So you have theboot camps came along in twenty eleven also
and which just really just exponentially increasedthe misdirection and the misinformation. Fast forward
(20:44):
to twenty twenty four that siege hasactually succeeded. UX has been redefined.
The companies that never got educated onUX have increased exponentially, continuously putting people
who don't know what UX is incharge of their operations. And long story
short, now it's really upside down. So you do right to be concerned
(21:07):
about the current state. You canactually do UX work now and be disavowed.
You can make recommendations that are properand be ignored. The experience UX
professional is now being cast aside infavor of the person that's doing what we
refer to as UX theater where peoplelike to act like they know what they're
(21:29):
doing, but they really don't.Right. And what's interesting is going into
Web three, all the smoking mirrorsof all the charlatans, if you will,
that claim to be professionals. That'sgoing to unravel very quickly because going
into Web three, not only doyou need to understand that model and really
kind of take that UX experience tothat next level, but this is where
(21:52):
experience will really come into place.So shifting gears to education and pursuing a
path in the UX field. Okay, so let's talk. The COVID nineteen
pandemic made many major tech companies grewtheir workforces and UX really blew up as
a viable and well paying career path, as you alluded to earlier, But
there have been since some layoffs inrecent years, and the US Borough of
(22:14):
Labor Statistics revealed that jobs for UIand UX designers is still expected to grow
twenty three percent from twenty twenty oneto twenty thirty one. Not as much
as we would have loved to seethis growth, but I would love to
hear your thoughts on the current educationalpaths into UX are they sufficient and what
does this mean for web three?The interesting thing about the educational paths I
(22:37):
found just a standard calculation that there'sapproximately sixty five hundred institutions of higher learning
and there are programs for UX inless than two percent of them. A
lot of the programs that do existare not structured. Well, they have
really bad pedagogies, they have reallybad amigajis, they're scratching the surface on
(23:00):
subjects. They don't have skilled peoplewho are committed to education delivering. So
it's a bit of a hodgepodge inthe educational world. So that and people
coming in they don't know what todo, and they're they're following the pie
piper, if you will, andjust going after whatever the masses are going
for. And the masses are notgoing to the universities. So it's pretty
(23:22):
interesting, and people would do wellto try to latch onto some informed resources.
But that's a difficult goal too,because the most misinformed people are the
loudest. Oh always, always.Yeah. With that said Darren too,
what advice would you give to thoselooking at start a career in UX design
(23:42):
or UX today in general? Today? Yeah, if people are looking to
get involved in UX. You canconnect with communities. There are a lot
of communities. The UXPA, theUX Professional Association, is probably the most
prominent and the one that's going togive the most information that's going to help
wreck someone's path. When you lookat education, you have very few of
(24:04):
the undergrad UX programs that are available, and most of them that are our
only available brick and mortar. Soif you don't have that where you live,
then you're going to have to findanother avenue. When it comes to
graduate studies, there are a fewmore, not many, though again less
than two percent overall. You cando some searches. When I was trying
(24:26):
to get a degree, I wentto UX News and World Report and was
able to find top programs easily.Not that helps you to skim through all
the muck and the mire and cutthrough the bush if you will, of
getting to where you can at leasthave some institutions to evaluate see ones might
best suit you. I personally sayno to boot camps period. There are
(24:48):
a scamp few that tried to doit right, but to me, the
boot camp that was a great ideathat was never really executed properly. So
with different communities, look at someof the different options that are out there,
but most importantly, try to learn, check and see if you're actually
made up for this. If youhave the personal character that matches what this,
(25:12):
what you have to love it,you have to be passionate about it.
Yes. Now let's chat about artificialintelligence. So AI is expected to
continue growing at significant rates, andmany are pushing for early adoption in various
industries, and others are quite fearfulof it. So how do you see
emerging technologies like AI and virtual realitychanging the UX landscape. The one thing
(25:36):
I love about UX is that pureux, because there's pure ux and there
is what I call the cult ofux. In puer ux, we're geared
to pivot. The fundamentals that applyto this discipline are very pervasive. So
once you apply something to the website, you can actually apply it to the
(25:56):
mobile phone. You just need tolearn the form factor. That same thing
is going to apply to AI,That same thing is going to apply to
virtual reality. So AI it's goingto grow. That the air rates are
way too high now for it tobe dependable up to eighty five percent.
I've heard eighty five that's ridiculous.A lot of plagiarism. It's artificial intelligence.
(26:18):
I see that as anaximoron. Actuallyit's artifice, it's not real intelligences,
and it's and it's AI is limitedto finite science, where UX is
actually an infinite science. We haveto pivot. There's too many things that
shake and move and we have towe have to sort of morph with it
in order to deliver what we deliver. So the virtual reality AI, these
(26:41):
are areas we're going to have tocontinue growing in. Technically, they're not
new, They're just something that peopleare very hyped about. So we need
to do the same thing we didwhen the iPhone came along. Understand how
our principles that we're applying in theexisting form factors and experiences apply to that,
and go forward and we are outof time. It is clear as
(27:03):
day that not only do you lovewhat you do, but you love talking
about what you do. And that'sgreat. Makes you quite the expert on
the microphone. Very fitting for thisparticular segment. Thank you so much for
coming on and giving us not onlyjust your take on things, but being
as transparent as you were. Yes, thank you for having me. I
appreciate it. That was Discover yourPotential segment brought to you by the Wellness
(27:26):
Way. That was the incredible Darrenhood, seasoned user, experience professional and educator.
Do check out his podcast at Worldouxdot com, and of course,
to see more of Dan, youcould head to Discover your Potential Show dot
com. Check Darren out on thegram at Uncensored, and you can head
directly to their website at Worldoux dotcom. You're listening to a Moment of
(27:48):
Zen right here on seven to tenwore the voice of New York iHeartRadio.
We'll be right back after this.A Moment of Zen is brought to you
by your Home TV with Kathy Irelandand their channel partner. Head to your
Home TV dot com for free familyfriendly programming streaming twenty four to seven.
Check out Firehouse Kitchen. Firefighter Raycombines firefighter lifestyle and fine cuisine. Join
(28:11):
him as he travels the country searchingfor the finest chefs among our bravest heroes.
Check out Firehouse Kitchen TV dot comand catch every episode on your Home
TV dot com. These cooks Savelives. Tune into a Moment of Zen
Saturday nights from nine to ten pmon seven to ten wor the Voice of
New York. A Moment of Zenis brought to you by CO two Lift.
(28:33):
As we age, our skin losesmoisture and elasticity, causing wrinkled skin.
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(28:55):
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SFT, go to coo to liftdot com. Welcome back, beautiful Tri
State Area. You're listening to aMoment of Zen right here on seven to
ten WR, the Voice of NewYork iHeartRadio. I'm your host, Zen.
Sam's up next in our Going Deepsegment, We're featuring doctor Kerrin Lyle.
He currently services patients in Scottsdale,Arizona, as well as New York
(29:19):
City. He's a double board certifieddermatologist who specializes in pediatric and adult dermatology,
laser surgery, soft tissue filler augmentation, body sculpting, and pigmentary abnormalities
of the skin. Doctor Lyle hasa very specific interest in men's aesthetic prejuvenation
and healthy skin aging. He's beenfeatured in many media publications including L Harper's
(29:45):
Bizarre and Mary Clare. He's evenon the medical advisory board for l Magazine
and Prevention Magazine. He's the onlyfellowship trained pediatric and cosmetic dermatologist in the
United States. That's so cool.Today he joins me to chat carbon dioxide
therapy for skin rejuvenation, a bleedof laser skin resurfacing, recovery periods,
and why he chooses this procedure forhis patients. We're also going to get
(30:07):
his take on his go to noninvasive procedures and the latest innovations in pediatric
dermatological skincare Welcoming now to the showis my expert on the microphone, Doctor
Coron Law. Welcome to the show, superstar, Thank you for having me.
How are you doing. I'm doinggreat, So excited to chat with
you. So first I'd like toset the tone and briefly chat about carbon
(30:29):
dioxide therapy for skin rejuvenation. It'sa treatment that has been around since the
nineteen thirties, but to my understanding, the method of delivery has improved since
then with a gel delivery system calledCO two lift. Can you explain what
carboxy therapy is and what it entailsand how it differs from other rejuvenation techniques.
Yeah, so carbon dioxide therapy alsoon this. Carboxy therapy basically relies
(30:53):
on putting carbon dioxide on the skin, and when you do that, it's
kind of like you're taking away,you know, oxygen from the skin.
And so what happens is, asa response to the carbon dioxide on the
skin, your body makes a lotof oxygen and brings a lot of blood
and oxygen to the areas when thecarbon dioxide is applied. So the carboxy
therapy masked. It's kind of likea combination of you know, wound care
(31:15):
treatment, hyperbaric oxygen treatment. Itjust brings a lot of oxygen into the
skin and when we do that,blood flow increases. You'll see lifted hydration.
You know, hydration is seems onehundred and seventy percent and the skin
just feels very nice and hydrated andlifted. I love what you said.
It's not invasive as well, right, non invasive, not painful. It
does in stinks super soothing. Youcan do it alone, you can do
(31:38):
it in intimate areas. I havea lot of patient to use in the
vaginal area. They actually have aspecific you know, CO two looked for
that area for a lot of men. You can use it on the buttock
area, on the general area ofa penal area if you have sensitivity is
irritation. And the difference between thisand other treatments is you get an immediate
response, you know. So there'sno real other carboxy therapy treatment on the
(32:00):
market. This is kind of likethe only one. And the good thing
is it's something you can do athome. It's safe for all skin types,
there's no downtime, you can doit right after procedure, before a
procedure, and it just really overallenhances the experience of whatever you're trying to
do for your skin. It soundslike magic in a bottle for non invasive
(32:21):
facelift. I love what you're saying. So, now that you've set the
tone for carbon dioxide therapy for skinrejuvenation, which we will circle back to
in just a little bit, nowwe're going to talk about lasers. Now,
So, unless my audience has beenliving under a rock for the past
few years, which they have not, they're probably aware of the number of
fields that laser therapy is being usedin, including skincare. By precisely removing
(32:43):
the dead and redundant skin, layerby layer, laser skin resurfacing helps make
your skin appear younger and healthier.And the best thing about these procedures is
that they can either be performed ontheir own or with other cosmetic surgeries.
Now, as a specialist in pediatricand adult dermatology, why do you believe
fully a blade of resurfacing is avaluable option for your patient? Well,
(33:06):
you know, fully a blate ofresurfacing for most is considered an old school
technique, and the reason is becauseit's a very aggressive treatment. Not a
lot of people do full ablad ofresurfacing anymore. They've transitioned into fractional ablaate
of resurfacing because there's less downtime.It's saved for on all skin types.
You know, it's there's less roomfor error. I on the other hand,
trained, you know on fully ablaatedresurfacing in Arizona, a lot of
(33:29):
my patients have a lot of sundamage. My average patient is in the
sixties and so really, you know, to get the best bend for your
buck, you want to do somethingthat's going to do. The best thing.
Fully ablaated resurfacing is when we usethe top we remove as many layers
of skin as we want. Youcan do it with an Herbia laser or
with the CO two laser. Thebenefits are we're removing sun damaged skin.
So for people that have a lotof pre skin cancers, brown spots,
(33:52):
redness, roughness, creepiness, allthat will be gone. Fully ablated resurfacing
allows for a longer duration of response, so if I do one aggressive treatment,
results last for like five years.So it's not something you have to
keep on doing over and over again. But it's also not for someone who
can't tolerate appropriate wound care. Andthat's why you know carboxy therapy and post
(34:13):
operated wound care and instructions and closecontact is very important. It's a high
risk procedure. I probably do fourcases a week and it's the most rewarding
procedure that I do. In kins, we do fully ablated re surfacing for
certain birthmarks that are very elevated andhave texture compared to the regular skin,
so you can kind of pare themdown with the laser to get rid of
them. Now, let's kind oftie this back. So in your practice,
(34:36):
how do you determine when laser resurfacingis the preferred treatment compared to other
available options? But more importantly,how do you combine this in the combo
therapy with CO two lift. Thething is COO two lift is great because
you can use with any treatment.You can use it with BBL which is
broad bend light. You can useit with the halo, which is the
dual non ablatee of a blade oflaser. You can use it after radio
(34:57):
frequency micro needling, plain micro needling, after chemical appeals, fully ablated for
surfacing. It really has no limitsand it's safe for all skin types.
So I kind of determine, youknow, I give people multiple options because
you know there's multiple ways to skina cap. You can do a fractional
ablated resurfacing, it just may takemore treatments. You can do radio frequency
micro needling that will help build collagenbut won't really do anything for the surface
(35:19):
of the skin. Or we cando fully ablated resurfacing. So I really
kind of target the treatment, givepeople options, discuss the pros, cons,
downtime, potential risks first, andthen once they're like, listen,
I want longevity. I want todo one treatment. That's what we're gonna
do. So I discussed to themthat, like I said, what I
do in the office is great,but what you do at home is even
more important. So I like forpeople to get the CO two lift and
(35:39):
use it on their skin because inmy office I can control their pain with
cooling, ice packs, sprays,we can do a lot of other things,
and you know, sometimes we doPRP, but it's really hard to
get a blood stick. Sometimes it'san you know, it's painful to get
a blood drawn after you've had yourvase blown off. And so the CO
two lift is a great alternative forme because RP is great for wound healing.
(36:00):
So carboxy therapy, in my opinion, has kind of replaced that because
it's easier. I don't need tostick a patient and they can use it
right after the treatment. I likefor people to do this basically daily once
they're home for about five days.Truly, that takes them the swelling,
the redness, the pain and theitching and gives them a more comfortable response.
They also kind of like the experienceof how it feels. You know,
(36:22):
people like to do things, sowhen they have something to do,
you know, we're going to geta good outcome. Definitely, And I've
personally tried the product to throw.I explanted my breast implans December eighteenth,
and so I just did a naturallist. So I've been using it on
my scars and it's phenomenal. Younailed it. You said it right on.
It's we love the feeling and solike you're saying, like you know,
(36:45):
in those areas where you've had surgeriesand things like that, it's great
for wound healing, and that's areally hard thing to do. You know,
after you've had surgery that a lotof things feel good, you know
what I mean, or have alot of evidence, but when you have
to do something that's harmless, you'renot going to be allergic to it.
It's safe on that inflamed you know, you can use it on open wounds,
you know. Yeah, it trulybrings a lot of oxygen to the
(37:05):
area. So same reason why theyhave one for the vaginal area right for
vaginal rejuvenation, non invasive. We'rehydrating that tissue that gets dropt over time.
Yeah, they definitely we're speaking thesame language here. Now. As
a member of the medical advisory boardsfor l and Prevention magazines, what trends
or innovations do you foresee shaping thefuture of pediatric dermatological skincare. It's interesting
(37:28):
to me as a mom. Well, right now, teen and tween skincare
is all over the place. Sokids come into the office. They're going
on TikTok, they're buying the snalemusin, they're buying the drug elephant,
they're buying I don't even know thenames of all these things. They're buying
all these things, and they comeinto my office and they're doing so much.
They're doing stick, you know,six skincare steps for mild acne,
(37:49):
for anti aging, and I'm like, you're fourteen years old, you know,
you have so much collagen, you'reyou know, this is the time
to really teach good skincare. SoI think the trend is where you have
an educated audience, which is great. We have kids that take interest in
their health and skin, which Ilove. So for me, instead of
saying no, which a lot ofpeople want to do. I change the
conversation and say, okay, let'sfind a healthy medium. Okay, we'll
(38:12):
engage your interest keep your skin healthy, and it still make it fun for
you to do, and still youcan do some of the trends that are
worthy of doing. Plugging is great, or if you want to do a
lot of haleronic acid, like whenkids use shaleronic aciemic, keep going,
go for it. You know whatI mean. All we're doing is hydrating
the skin. So I think theconversation becomes recognizing the trends and make sure
there's nothing harmful. What's harmful isthe at home treatments. So kids are
(38:35):
coming in, they're putting on whoknows what asd bran, baking soda,
mixing it with water, just soapfor little actinge splots, and they're getting
chemical burns. There's a girl recentlywho used it expired celtflic acid product on
her face and she broke out insecond degree chemical burns. So you know,
the conversation really has to be healthyskin prevention, which is what I
preach and education. You said,I'm going to pull this audio and make
(38:59):
my nine year old listen to this. Now with your focus on men's esthetic
and prejuvenation. We have about aminute and a half left. What preventative
measures do you recommend to your patientsto maintain that healthy skin as they age
and mature. My male patients don'twant to work sunscreen because they don't think
that they go outside. And I'mlike, you live in Arizona. You
leave your house every day. Ican see it in your skin. So
(39:21):
sunscreen, sunscreen, sunscreen for men, simple sunscreen, moisturizer, and if
I can get them to use aretinal great. Those are three simple things
for men that I think make ahuge impact because men usually are exfoliating every
day when they're shaving and doing allthese things, not knowing that they're doing
that. So for me, Idon't care about expoliance. It's just sunscreen,
moisturizer, retinoid. You said it. You're right on the money,
(39:45):
and you are indeed expert on themicrophone. Thank you so much for joining
us today. It was such apleasure chatting with you. You're so full
of knowledge and you're easy to chatto. Thank you so much for having
me. That was our Going Deepsegment brought to you by Co two Lift.
That was doctor Corin Lao. Wedouble board certified dermatologist. You can
check them out on the ground atsir Dermsalot. You're listening to a moment
(40:06):
of Zen right here on seven tenWar, the voice of New York iHeartRadio.
We'll be right back after this.A moment of Zen is brought to
you by Once Upon a Coconut onehundred percent pure coconut Water. Imagine a
drink that's new tree and rich,powerfully refreshing, naturally sweet, with no
added sugars, not from concentrate,zero additives, low in calories, absolutely
no artificial flavors, and is sotasty that it will become your new favorite
(40:28):
beverage. Enter Once Upon a Coconutthe absolute best tasting coconut water you will
ever try. Available in flour,refreshing flavors, pure chocolate, pineapple,
and sparkling with energy. Do yourtaste, what's a favor and pick up
some today at once upon acoconut dotCom. Welcome back, beautiful Tri State
area. You're listening to a momentof Zen right here on seven ten War,
the voice of New York iHeartRadio.I'm your host, Zen. Sam's
(40:51):
up next in the hydration with Heartsegment brought to you by Once Upon a
Coconut. We're joined by my goodfriend Dean Mojo Mutati, but you may
know him by his WWE name MojoRally. He's now the founder of the
Paragon Talent Group. You can alsocatch him hosting on TMZ Sports. He's
also an ambassador for major brands suchas One Spot, a Coconut, Celsius,
(41:15):
and DraftKings. He joins me todayto chat about life after the WWE,
representing talent, his healthy obsession withcoconut water, and starting his own
family. Welcoming now to the showis the amazing Mojo Raley. Welcome,
superstar man. What's up my brand? Thank you for having me on today.
This is gonna be fun. Soexcited. So looking back, I'm
(41:37):
gonna dive right in because I'm onthe clock and I want to I want
as much information from you as Ican get. So, looking back to
your WWE careers, you were describedas hyped and hungry, and with this
passion you paved quite the path foryourself, garnering many wins and accolades along
the way. And now today youremain hyped and hungry, but channel that
(41:59):
energy into new avenues, and thistransition from WWE to founding Power Gone Talent
Group must have been quite the journey. Can you share with us the inspiration
behind launching your own talent agency andthe vision you have for its future.
Yeah, absolutely, Well, youknow, I spent ten years in the
WWE and had an incredible run.Run, won some titles, won some
(42:22):
championship and definitely had a lot offun, But my career was cut short.
I ended up getting COVID really badand it just destroyed my lungs and
I spent a year on the shelfand wasn't getting any better. So we
made the decision to part ways withWWE and go and do our own things.
And you know, it's very similar. I mean, not a lot
(42:43):
of people had their careers ended byCOVID per se, but a lot of
athletes can relate to injuries taking themout of the game before they were done,
when they had a lot left inthe tank. And you know,
pro wrestling is a different business thanpro sports. You know, there are
agencies and management companies as much theother places. So I figured, with
ten years in the business with abackground and finance work experience at Morgan Stanley
(43:07):
in an MBA, I could bethe guy to bridge the two worlds together
and started the first ever talent managementcompany or pro wrestlers with a good friend
of mine, Steve Cha And yeah, three years later, we've done deals
for almost four hundred talent at thispoint, so it really took off very
quickly. Wow, you are exactlywhere you are supposed to be, my
(43:28):
friend, that was no coincidence foryou to part ways with WW because you
are now onto your next chapter.Now. What you're doing at Powergun is
absolutely essential because creating impactful partnerships betweenbrands and VIPs can lead to great benefits,
right, increased brand awareness and exposure, and this really helps build credibility
and enhances both a company and anindividual's brand image. In fact, brand
(43:52):
partnerships have become so popular in recentyears with the development of the digital world
and social selling. That's sixty percentof marketers Mojo sixty percent they plan to
increase their influencer marketing budget this yearalone, and that's according to Statista.
By the end of this year,the industry is set to reach twenty four
(44:13):
billion dollars. So you're doing greatthings by facilitating these connections. And you
really have the opportunity to shape thecareers of these aspiring athletes and entertainers.
When you are looking for talent,what qualities do you look for and how
do you nurture their potential but alsoguide them through the ups and downs of
the industry because it's not easy.Well, actually the easiest part is working
(44:36):
with professional wrestlers. They make itincredibly easy on us, you know,
to start. Professional wrestling is thenumber one most active and socially engaged platform
on the Internet, bar none.The numbers just blowout sports entertainment, Hollywood.
It's just incredible because the relationship thatwrestlers have with their fans is absolutely
(44:57):
second to none. But then,if you want to talk about content creation,
if you want to talk about workinga microphone at an in person appearance,
there's nobody better than that than prowrestlers. That's what we do.
We're handed a microphone and we're toldsimply to go out and win the crowd
with lots of guidelines and lots ofconstraints. So when wrestlers get their freedom
(45:19):
to be independent of a major promotionand really do whatever they want, my
goodness, the marketing capabilities are endless, and that's why we've been able to
have such amazing relationships with various brands, you know, including DraftKings were probably
we've done deals for almost fifty ofour talent at this point, but it's
been a second to none relationship,and our talent are just killing it.
So anybody works, All of ourpeople are doing quite well. I love
(45:43):
it. Now, let's chat aboutcoconut water as a pro athlete. Your
affiliation with Once Upon a Coconut speaksof volumes about your love for health and
wellness. We had you in studioearlier this year and people loved your interview.
Coconut water has so many any healthbenefits right. It's a great source
of essential antioxidants and electrolytes. Itsupports hard health, manages cholesterol levels,
(46:07):
lowers blood sugar levels. I mean, the list goes on and on.
Not to mention, it's a greatnatural hydrator that's low in calories and contains
no added sugars or these artificial ingredientsthat all these other brands are adding.
It actually tastes amazing. Now,Mojo, I know why I'm obsessed,
But what sparked your fascination with coconutwater? And how has it become a
(46:29):
staple in your daily routine. Ilove coconut water, and I definitely know
the benefits of coconut water, butpreviously the products that were on the market
were terrible, like they're disgusting,Like, hey, you know, if
you've heard of a coconut water,you probably know it's not very good.
So, you know, a littlebit of an uphill battle of trying to
(46:51):
reverse that thought process. But thefirst time I had once upon a coconut
I was like, oh my goodness, this is just absolutely delicious. I
loved it, to say, Buteven if it weren't on a healthy drake,
that would have been something that Iwould have liked to have drawn drank
every single day because it tastes sogood. But you know, really you
talk about the health benefits, Imean, it's so so good for you,
(47:13):
and with so much garbage on themarket, you know, people not
knowing what they're putting in their bodies. I mean, here was a healthy
product that tastes good too, sofor me during workouts, before after workouts,
just having them casually through the dayat the pool, whatever it might
be, it's just been fantastic,And you know, probably my favorite part
about the company is just that tenpercent of the proceeds go to charity.
(47:37):
The founders of the company that youknow quite well, they definitely donate a
hell of a lot more than tenpercent to charity on a very very regular
basis. So the team behind thecompany was extremely extremely attractive to me.
Just people in line with one visionto put out a healthy product, to
make a positive impact on the world, and give back as much as they
(47:59):
could. Just I mean, thosethree things right there, that's the trifect
that's the trifecta. You said it. This company is headed for greatness,
major buyout. Anybody who has notchecked them out, you definitely have to
go to their website once upon acoconut dot com now shifting gears a bit.
Work life balance is no joke.In twenty twenty three, seventy two
percent of US workers believed a healthywork life balance was crucial, but sixty
(48:23):
percent said they didn't have boundaries betweenwork responsibilities and their professional life and personal
life. And that's kind of whereI'm at. And this lack of balance
results in burnout, sleep issues,decline, mental health, and even illness.
So while it may look different foreverybody's situation. It's incredibly important,
(48:43):
I say, to find the balancethat works best for you now, Mojo,
I know you're entering a new chapterand starting a family is a significant
milestone in anyone's life recently the lastfew years, been married and found your
soulmate. How has this new chapterimpacted your perspective on work life balance and
do you see it influencing the projectsyou take on in the future. You
(49:04):
know, my work life balance hasbeen awesome. And yeah, I was
single my entire pro wrestling career,even a couple of years before that,
which was pretty wild. But Imet my wife at just the perfect time.
It was meant to be, andshe moved in pretty quick. We
got married pretty quick. We're offto the races pretty quick. So she's
been unbelievable in helping me with thatwork life balance because you know, if
(49:27):
she ever goes back home to seeher family or something like, she'll be
gone for maybe a week. Iblink, I look up, and all
I did was work the entire time. I didn't do anything. I was
just you know, that was it. So she's awesome about like kind of
getting me away from the phone,getting away from the laptop and going out
and living life. We have ourdog Bruce here, which is he's sitting
here right with me while I'm doingthis interview with you, and I would
(49:50):
take lots of trips, you know. I was really good about that when
I was wrestling. As hard asI work, you have to pencil in
time for yourself or your mental healthto go out and do something fun.
It's on you to find out what'sa good release for you. And you
know what, Jen gets you refreshed, so when you go back to work,
you're ready to give your one hundred. But yeah, everything's been awesome.
The wife and I are doing great, and actually we are going to
(50:14):
Europe soon for my cousin's wedding,so that'll be a nice little break too.
I love you. You're such afamily guy. Now. It's like
your whole world is revolving really aroundyour wife, your family, your work,
and today a big shout out toimpact the Zone. It was the
Thin June's fundraiser tonight in Bergen Countyblock party right here in Norwood in New
(50:34):
Jersey, and once Pot of Coconutwas of course again one of the title
sponsors for this incredible event. Thankyou so much, Mojo for coming on.
That was an incredible interview. Thankyou for being so transparent and allowing
us to have a little glimpse intoyour journey, into your success and into
where you're headed. Then, thankyou so much for having me on.
It's always a pleasure. I'll seeyou at the next one. Let's go.
That was our Hydration with Heart segmentbrought to you by Once Pot of
(50:59):
Coconut. And that was the incrediblytalented and incredibly hype dean Mojo Mutati otherwise
known as Mojo Rawley in the WWEring. Definitely check out Paragone Talent Group.
You could check them out on thegram at we are Powagon Talent and
of course stay up to date onhis latest and greatest endeavors on his personal
page on Instagram at Stay Hyped.You're listening to a Moment of Zen right
(51:22):
here on seven to ten WR,the Voice of New York iHeartRadio. We'll
be right back after this. AMoment of Zen is brought to you by
your Home TV with Kathy Ireland andtheir channel partners. Head to your Home
TV dot com for free family friendlyprogramming streaming twenty four to seven Leviriggs on
your home TV. Check out HarvestingHits. Country singer and farmer Leviriggs combines
(51:45):
life on the farm with life onthe road. Get ready for stories of
perseverance, passion, and the powerof pursuing your dreams against all odds.
Check out Levi at leviriiggs dot com. Tune into a Moment of Zen Saturday
nights from nine to ten pm onseven WAR The Voice of New York.
Well that's a wrap, my dearfriends, we are at the end of
(52:05):
our date. Remember to join meright here on seven ten WR the Voice
of New York every Saturday night fromnine to ten pm, or you could
head the seven ten wor dot iHeartdot com forward slash a Moment of Zen.
Also remember that we're live on TraverseTV Sundays at one pm Eastern YouTube
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(52:27):
available on your home TV and KathyIreland worldwide. They stream twenty four to
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mox dot your home TV dot com. Thank you for listening to us.
It's been an absolute pleasure being yourhost. Thanks again to all of our
sponsors that continue to make the showpossible, and remember that happiness is the
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(52:50):
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