Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to another episode of CEOs You Should Know. I'm
here with Deborah Viscone, president and CEO of Bergen New
Bridge Medical Center. Deb, thanks for being here today.
Speaker 2 (00:11):
Thank you, Brittany. It's great to see you and to
be here with you. Thank you. All right, let's dive in.
Speaker 1 (00:15):
So you've spent more than three decades leading hospitals and
health care systems. Looking back, what first inspired you to
pursue a career in health care?
Speaker 3 (00:26):
Well, that was a long time ago. But, you know,
my journey into health care leadership was not a traditional one.
I started my career as a phlebotomist in health care.
And the phlebotomist is someone who draws your blood. So
I was the person that came into your room at
five o'clock in the morning and said, knock, knock.
Speaker 2 (00:42):
I'm here to draw your blood. I'm Debbie.
Speaker 3 (00:44):
And so from that bedside moment of drawing blood from
patients really was what set my path forward in health
care administration and leadership. You know, it was being at
that point next to a patient that's vulnerable and that
needed someone to help them through that moment. And even
though I was there to take their blood, that's not
(01:05):
always the most pleasant thing you have to do. But
it was about establishing that trust and really putting yourself
in the moment with an individual that needs you. And
that was something that I felt so strongly about at
that moment that, you know, I want to be there
to help people that need help and that need to
be cared for.
Speaker 1 (01:24):
And would you say that's what makes you so passionate
about health care?
Speaker 3 (01:27):
Yeah. You know, it started early on in my life,
you know, growing up in Brooklyn, being raised in an
underserved family and seeing that not everyone has access to
health care and knowing in my heart at a young
age that there had to be a better way to
serve people. And so I grew a passion for for
(01:48):
being in health care and for service to others from
an early, early stage of my life.
Speaker 1 (01:53):
Wow, I love that. As a Latina leader in healthcare,
how has your personal background shaped your leadership style and
your commitment to serving and underserving the diverse communities?
Speaker 3 (02:06):
Yeah, so my background absolutely shapes the way I lead.
Being born to a Puerto Rican family, I'm a Puerto
Rican New Yorker, born in Brooklyn, but certainly to Puerto
Rican parents. And I grew up understanding the importance of
family and community and connection and hard work. And that
really has been the way I lead and the way
(02:26):
I lead my life and the way I lead my
team really has been the underpinnings is how I was
raised and being of Latina descent.
Speaker 2 (02:34):
I love that.
Speaker 1 (02:35):
So you often say you lead with purpose in healthcare
and healthcare is a calling. How does that philosophy influence
the decisions you make as a CEO every day?
Speaker 3 (02:46):
So every day I put myself in the place of
that patient that I was drawing blood from, you know,
and say, is this right for the patient? Is this
right for the person? Is this right for the people
that we serve? Is this right for our communities? And
every decision that I make is centered around that, always
putting the patient in the middle of everything that we do.
Speaker 2 (03:09):
I can feel that.
Speaker 1 (03:10):
I love that. So Bergen-Newbridge has earned national recognition for quality, diversity,
health equity, and innovation. What do you believe has been
the key to building a culture that achieves excellence across
so many different areas?
Speaker 2 (03:26):
It's a cultural transformation.
Speaker 3 (03:28):
It's, you know, we can get awards and recognitions and accolades,
but it's what's behind those rewards. I mean, look, we
love to get them, and I feel they're really great
because it recognizes our staff, and our staff is so
excited when they see we got a banner or a
reward or an accolade.
Speaker 2 (03:45):
But it's really about our employees.
Speaker 3 (03:48):
It's about the people that serve, the people that are
at the bedside, the people that are answering the phones,
the people that are going out into the communities to
service others. And it's about everybody rallying around that mission
to deliver care, to serve others, to take care of
patients that may not have access to health care other
than through us. And so it's a culture that we've built.
(04:10):
I've built it over the last nine years, soon to
be 10 years. And it's about rallying our team together
to do what's right for the communities and always, always
bringing everybody back to that central point.
Speaker 2 (04:22):
What are we doing for our communities? Is it important
to them?
Speaker 3 (04:26):
If it's important to them, it's important to us.
Speaker 1 (04:30):
You said that health care shouldn't just focus on treating illness,
but on helping other people stay healthy. What is the
future of preventative and community based health care look like
to you?
Speaker 2 (04:40):
That is the future. Honestly, that is the future.
Speaker 3 (04:43):
You know, in the years gone by, in the olden days,
as I like to say, you know, health care was
in a hospital. It was around a building. But now
health care has to be outside of the building. It
has to be in the communities because that's where health
care starts and ends.
Speaker 2 (04:57):
That's where we can, you know, I have a responsibility.
Speaker 3 (05:01):
We have a responsibility as a health care industry to
service people when and where they need us. So we
go out to the communities because understanding people's needs, what
happens in their homes, if someone doesn't have food or
access to food, or access to transportation, that sets their
whole healthcare journey in a different way. And so it's
(05:25):
important for us to recognize that healthcare starts in the
community where people live. And that's why the future of
healthcare is really outside of the walls of the hospital.
I mean, there will be people that need hospitals. That's
gonna be for your higher level, more acute patients, your
sicker patients. But if we can get to people before
they get sick, before they need a hospital, That's what's
(05:47):
going to set us apart as an industry.
Speaker 1 (05:50):
I want to take a minute and stop down on
mental health because it's been a major focus nationwide, and
Bergen-Newbridge has invested heavily in behavioral health services. What role
do you see health organizations playing in addressing the growing
mental health crisis?
Speaker 3 (06:08):
So health care organizations have to be part of that solution.
we have to stop thinking about health care different from
mental health care because there is no health without mental health.
And that's something that we believe in firmly because if
you don't have good mental health, you really can't take
care of your physical health. So it's about really understanding
(06:29):
that aspect of care delivery. It's rallying around it, focusing
on it, truly integrating care. So when you go to
your primary care doctor for your routine diabetes checkup, you
are assessed for your mental health as well as your diabetes.
And that's where you can fix or catch any issues
(06:49):
that a patient may be having that they may not
even themselves know.
Speaker 2 (06:52):
You maybe catch.
Speaker 3 (06:53):
Depression there or PTSD or some other issue that's happening
with the individual. So It really is about integrating that care.
We obviously as hospitals can't do this alone. We need
our community to help us, our providers in the community,
our mental health partners in the community, our Bergen County
stakeholders all have to be part of that solution.
Speaker 2 (07:15):
Absolutely.
Speaker 1 (07:16):
You know, as you look ahead five to 10 years,
what is your vision for Bergen New Bridge Medical Center
and what impact do you hope it will have on
the communities it serves?
Speaker 3 (07:28):
So my vision is that we are going to be
the destination hospital in the state of New Jersey. We're
going to be a place for everyone that needs care.
We are going to lead the way in the state
of New Jersey and eventually the country in care delivery
and understanding how we, as health care providers, really meet
(07:50):
the need of the communities that we serve. It's listening
to their voices, responding to their needs, and taking action.
true actions to be that beacon of health and hope
and healing that our patients deserve.
Speaker 1 (08:06):
Now, throughout your career, you've earned numerous leadership awards and
broken many barriers in health care. Was there a particularly
difficult moment or a setback that ultimately became one of
your greatest learning experiences?
Speaker 2 (08:22):
Well, there have been a lot of difficult moments.
Speaker 3 (08:25):
I think talking about a lesson, I think it's being
able to pivot and being courageous when things don't go right.
And having that humility of self to be able to
turn to your colleagues or your peers or your team
members and say, I need help. I don't really know
(08:48):
how to handle this. And we all need to get
together to figure it out. You know, being a leader
isn't always about having all the answers. It's about being
able to get the answers and have the people around
you that can help you get the answers. So I've
learned that you can't leave behind a desk. I am
that CEO that walks the halls and talks to the
(09:09):
staff every morning. I'm out in the cafeteria talking to
my team just organically. I don't sit at my desk
and just wait for things to come in my direction.
So that has helped also set the stage for how
to handle difficult situations and how to get around it
and how to be resilient.
Speaker 2 (09:28):
You're fearless.
Speaker 1 (09:31):
For young professionals, especially women, who aspire to be in
leadership positions, what advice would you give them about building
a meaningful and impactful career?
Speaker 3 (09:44):
So the first advice would be don't wait for somebody
to give you permission to lead. Just get out there
and do it. And that's how when I was a
young phlebotomist and I started I started at the bedside
and I was just one of a team and I just,
you know, very unorganized.
Speaker 2 (09:59):
So I just took.
Speaker 3 (10:00):
The lead and I just started organizing the whole phlebotomy team.
And before you knew it, they were all following me
as a leader. You know, you don't wait for someone
to give you permission to lead. You know, there's this
old adage, right? If you don't have a seat at
the table, bring your own chair. Well, I say, if
you don't have a seat at the table, build your
own table. And they will come to you.
Speaker 1 (10:17):
I love that.
Speaker 3 (10:18):
Don't bring the seat. Build your own table. Building relationships,
incredibly important.
Speaker 2 (10:24):
No matter what.
Speaker 3 (10:25):
If you think it's a bad relationship, there's no bad
relationship in life. So relationships are the power of success.
So I would tell young professionals to always nurture your relationships.
Be kind to others. You never know what is going
on with someone. So I always lead with kindness. And
I would recommend to young professionals trying to find their way,
(10:47):
lead with kindness, nurture and value your relationships.
Speaker 2 (10:51):
They're extraordinarily important. You'll never know.
Speaker 3 (10:54):
You know, I am blessed to have many people in
my life from my early days that I still remain
friends with people from my earliest days of my career.
And I've mentored people through their through their career journeys.
And those are relationships that are lifelong.
Speaker 1 (11:09):
You never know who you're going to meet, too. And
we'll have that. Lasting impact on you.
Speaker 2 (11:13):
Exactly.
Speaker 1 (11:14):
What's next for Bergen-Newbridge Medical Center? Is there any exciting
developments or expansions on the horizon?
Speaker 3 (11:22):
Well, we never stop moving at Bergen-Newbridge. We're always looking
for what we can do next to serve. Big thing
coming up in the next few months, early next year,
is our transition to a brand new electronic medical record
called EPIC. That's going to really set the stage from
a digital technological perspective for us to be able to
serve our communities in ways that we've not been able
(11:44):
to before, integrating.
Speaker 2 (11:45):
People across the horizon. That is a big, big thing
for us.
Speaker 3 (11:49):
It's a cultural change for the way that we access information,
share information with our communities.
Speaker 2 (11:56):
So that's a big one.
Speaker 3 (11:57):
We're going to continue to expand into our communities, strengthening
our reach into our communities, strengthening our ambulatory care network.
We have a new medical group that we just formed,
One Bergen Health, and we're going to be working with
our doctors and our clinical leaders on how they can
best get out into our communities and better serve them.
Speaker 2 (12:16):
No, those are just a couple little things. Just a couple.
Speaker 3 (12:19):
We just expanded our emergency room by two or three
times the footprint. We were going from 19 beds to
50 beds. So that we just opened a few months ago,
but we're going to continue to expand on that and leverage.
It's not your typical hospital emergency room. It's built around
the human experience. And so it's a very compassionately designed
(12:44):
physical space. But also the staff has been educated and
trained in different ways on how to handle the emergency
room patient. Those are generally not the most calming environments.
But if you walk through ours, it's a very calming environment,
not just physically, but also the staff members that serve
in that area. And so we know that we're going
(13:06):
to see a lot more patients coming through emergency departments.
Speaker 2 (13:10):
And so we're prepared to address those individuals. Okay.
Speaker 1 (13:16):
Now, if there's one thing you want people to take
away from your mission, what would it be?
Speaker 3 (13:27):
Dedication to service. You know, being humble enough to know
that you don't have all the answers. And, you know,
respecting your team, supporting your team. engaging with your team
because the frontline team members are the most important people
(13:48):
that you have. And that's the most, that's really the
key to success are the people that care for people
at the front lines.
Speaker 1 (13:58):
Now in closing, is there a call to action you'd
like to share? How can people engage with you, support
what you're doing, find out more about Bergen New Bridge
Medical Center?
Speaker 3 (14:09):
So I think the best thing people can do, the
community can do, is be partners in your health with us.
Speaker 2 (14:16):
Help us help you.
Speaker 3 (14:18):
Take care of yourself, get your screenings, that's my PSA moment,
get your healthcare screenings, know your numbers, pay attention to
your mental health, and don't wait until you're sick to
establish a relationship with a provider.
Speaker 2 (14:31):
We're here today for you, so come join us. And
we wanna serve.
Speaker 3 (14:37):
And for those people who want to support Bergen-Newbridge Medical
Center and our extraordinary team members and the work that
we do, there are many ways to do that through philanthropy,
through volunteering, through partnerships, and simply by helping us spread
the word about the services that we provide our community.
And follow us on social media. We're on every social
(14:58):
media platform. Like and share us. And those are the
types of things that we believe will help us because
health care doesn't happen in a hospital alone.
Speaker 2 (15:08):
It happens in our homes, in our neighborhoods, and in
our communities.
Speaker 1 (15:14):
Amen. Thank you so much for joining us today. Again,
this is Deborah Viscone, President and CEO of Bergen New
Bridge Medical Center. I appreciate you sharing everything that's going on.
And thank you for, you know, leading the charge.
Speaker 2 (15:28):
Well, it's been great to be here. Thank you so much, Brittany.