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August 6, 2026 18 mins

Miles Nowel & Sebastian Turner - Co-Founders and Co-CEO's of Claim

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Speaker 1 (00:00):
Everyone. This is Steve dallas On and welcome to this
week's edition of CEOs. You should know I'm thrilled to
be joined by Miles and Sebastian, the co founders and
co CEOs of Claim. Guys, thanks for being here.

Speaker 2 (00:08):
Today, thanks for having us.

Speaker 1 (00:10):
We're excited to jump in to learn more about both
of you, and of course learn more about Claim. So
I know that you both had been building businesses since
your early teens. What were some of those first ventures
that you launched and what are those experiences teach you
about being an entrepreneur.

Speaker 2 (00:26):
I think I could take this. I started business a
little bit earlier than Sebastian. My first few businesses were
all drop shipping businesses. I think that's pretty common amongst
our generation, that a lot of the entrepreneurs are starting
in drop shipping. I probably have launched like fifteen or
more job shipping stores since I was twelve years old,
and the majority of those failed horribly. Some of them

(00:48):
did maybe a few hundred dollars in sales. But I
think the biggest lesson I learned is just great. I
kept failing, but kept doing it over and over and
over again, and I think that for most entrepreneurs. If
you just keep going, no matter how many times you
feel as clich as it sounds, the longer you try,
volume the gates luck and I think eventually you'll be
able to figure something out.

Speaker 1 (01:09):
It's great advice. I know you made the decision at
twenty two to kind of drop everything and move across
the country. We just talked about this before we jumped
on right to really go all in unclaim. So tell
us a little bit about Claim and what inspired you
to take that risk.

Speaker 3 (01:22):
I think we have a good story for why Claim
came about. And it starts actually a few years back
before we even started Claim. So I had been miles
and I wrote for hometown friends, high school buddies, and
I've been scrolling on my feed and I got an
ad for if you use this dating app called Bumble,
you can be owed compensation. Sent it around all my
buddies because at the time we all had like random

(01:42):
dating apps, and no one, no one filled out the form,
no one, no one normally bought it. Everyone kind of
thought it was maybe a scam or a fishing thing.
I filled it out like whatever, I'll put my name,
email phone number, called it a day fast forward a
year later, I checked my email. I got like a
direct deposit for seven hundred dollars.

Speaker 1 (02:00):
Oh wow, that was cool.

Speaker 2 (02:01):
Nice, And I go to my buddies. They're all like, oh,
I didn't fill it out. I wish I filled it out.

Speaker 3 (02:05):
And it kind of validated that, like there's there's so
many little opportunities like this to make this money from
these class action lawsuits, mass towards stuff like that, but
people either think it's not enough money for their time
or it's a little suspicious putting your information on some
random lawyer's outdated website. So both of those two factors
combined make it so that the average consumer is disincentivized

(02:28):
to actually go and fill these things out. And around
that same time, maybe six months after that, we came
up with the idea of claim making a platform to
help people find these lawsuits. I remember that that story
of my friends, and I was like, this is perfect,
Like the market actually really needs this. Basically a trust,
a trusted platform where every lawsuit is aggregated based on

(02:52):
our own like background research that we do on each lawsuit,
and we trust some git make sure it's legit. We
match you up to brands that you've probably used in
the past, and you can come in and just check
all the different lossits on the side at once. So
that was the idea, and then we started marketing it.
I'm telling that part.

Speaker 1 (03:08):
Yeah.

Speaker 2 (03:08):
So the way we started marketing originally was me and
Sebastian just caught on TikTok and started posting about it.
We actually like to validate most for ideas posting ourselves first,
and so Sebastian posted his first video and it did
like four hundred thousand views overnight, and then I posted
one went viral. I posted like four more. They all
went viral, and we're like, okay.

Speaker 1 (03:29):
Well we're onto something.

Speaker 2 (03:30):
There's product market fit here. People really want the product people,
and so we just went from there.

Speaker 1 (03:36):
Very cool. I know you mentioned that you had some
failed businesses right and that were into success. Looking back,
How did those failures shape the way you approached now
with claim?

Speaker 2 (03:48):
Yeah, so I think the failures shaped my approach in
the sense that I think I took a lesson from
each of those. So my business my for the majority
of them, I think I rushed through the businesses. I
wouldn't really put full time into building a brand and
trying to actually scale it out. Versus my first success,

(04:08):
which was one e commerce brand, I took those lessons
as well, because it was partly a failure. I kind
of cheated my way through it and didn't really stick
it through. And I think with Claim, I finally fully
committed to something and like burned all the bridges. And
I think that was like the biggest thing that led
to the success with Claim, is that I was all
in and I had no other option and that I
kind of like left the traditional path behind. At that

(04:30):
point is either I make it or my parents are
pissed it.

Speaker 1 (04:34):
Hopefully it makes it.

Speaker 3 (04:36):
I think that on my end, probably two big takeaways
from my failed businesses. Number one is I was always
a solo founder, So I started my backgrounds all marketing, marketing, marketing,
So around eighteen, I had my own marketing agency right
out of the high school, did a bunch of other
different social media marketing venturers around that space. Always a
solo founder, and the first project that really went off

(04:58):
was when I had a business partner. So I think
that's a massive takeaway for me is that I realized
that you only do so much alone. So Claim and
our success was because I think we've partnered up. I
think number two it's choosing what to work on. I
think that my my previous my previous ventures before CLAIM
were pretty low ceilings and really high friction to get

(05:21):
started up. So like running a marketing agency and working
with local blue blue collar sort of roofers and and
and landscapers, it's you can only make so much and
it's really hard to sell them, whereas CLAIM it sells itself.
And with the with the new like with with software
developers and people, people can build apps and websites so

(05:43):
much easier now. So I think that we chose the
right thing to build. So I think, yeah, working with
someone and choosing the right thing. Yeah, piggybacking off the
working with someone. I know you mentioned earlier.

Speaker 1 (05:52):
You guys are like lifelong friends now and now obviously
business partners and co CEOs. It how do you split
up the responsibilities and like who's responsible for what?

Speaker 2 (06:00):
Yeah, so co CEOs. It's quite a funny term. When
we tell most people that we kind of split everything evenly,
they think it's a little bit weird. Most businesses have
like one CEO, one guy who runs the growth, one
guy who runs the product, but for us, we've just
found most success from the start that we evenly split
stuff up. I think that in a dynamic where people

(06:23):
are like arguing over who does more, it won't work
for most people, but for us, we kind of just
pick up the slack where it needs to get picked up.
So if one day one of us is focused more
on a product issue and there's something that needs to
get done on growth, the other one just kind of
comes in without asking and picks up the slack. So
that's kind of how we handle things. It's on a
needs to get done basis. Whatever needs to get done

(06:45):
that day, one of us will take it over. We're
both pretty talented and all fronts, so it doesn't hurt
the business at all, so it works out well. Sure. Yeah.

Speaker 3 (06:52):
I think we also kind of naturally gravitate toward our strengths,
and I don't really don't really push back on each
other when we do that.

Speaker 2 (06:58):
So, like Miles is very naturally.

Speaker 3 (07:01):
More of a people person, making, making new partnerships, that
sort of thing, taking the bigger calls, so he kind
of tends to gravitate towards that. I kind of gravitate
more toward systems and operations setting up, you know, how
do we bring in a lot of content creators, How
do we bring in more engineers?

Speaker 2 (07:18):
How do we bring that sort of stuff?

Speaker 1 (07:19):
So that's pro great. You guys balance each other, Yeah,
each shrinks out.

Speaker 2 (07:24):
Yeah, that's awesome.

Speaker 1 (07:25):
I know we talked a little bit about when you
first launched it, it was the TikTok approach, and like
you just mentioned obviously like working with creators. How has
that strategy made you guys different than other apps or
other people within the legal space.

Speaker 2 (07:37):
It's a good question.

Speaker 3 (07:40):
I think that we do a good job of making
it clear that our platform is more for just kind
of just general discovery, and we let the law firms
do what they do best on the legal side.

Speaker 1 (07:52):
Right.

Speaker 3 (07:53):
So a lot of these law firms, they there's there's
a lot of restricts around like marketing in the legal space, right,
So it's really tough to kind of do a marketing
angle in the legal space, a viral angle in the
legal space. So that's why it's like a discovery platform.
We have that luxury to be able to kind of
do more consumer facing and yeah, do some more like

(08:15):
social media fund fund social media stuff like that.

Speaker 2 (08:18):
I think what makes it a lot better for us
as well. Is in an industry like the legal space,
it's kind of hard to trust these big law companies,
like you don't really see a face to them most
of the time. And that's part of our whole business
proposition is that it's hard to know what you can
trust and what loss you should go file. And so
when you have creator led marketing and you have faces

(08:40):
of people who you can see and it's someone who
kind of looks like you as the same age, it's
a lot easier to trust that sure and then want
to go through and actually file for whatever lawsuit it is.
So I think that's something that's helped us a lot,
and it's different in the legal industry.

Speaker 1 (08:53):
Yeah, when you think of like class action laws to commercials,
it's like that old school TV one hundred number that
they to show a bunch of stock images of. So
I completely understand the perspective.

Speaker 2 (09:03):
It was an industry that needed innovation.

Speaker 1 (09:05):
So how do you guys feel like you're going to
continue to modernize obviously what was kind of like an
outdated industry.

Speaker 2 (09:13):
I think the.

Speaker 3 (09:13):
Goal is to find some sort of solution where we
can Our goal has always been to decrease the friction
from like identifying something you might qualify for and submitting
the claim.

Speaker 2 (09:26):
So right now, that.

Speaker 3 (09:28):
Means we're basically notifying you of these lawsuits and then we're.

Speaker 2 (09:34):
Linking you right to the right source, right the credible source.

Speaker 3 (09:37):
So the goal is to eventually one day and we've
tested this before, is like how can we sort of
pre package information from your previous submissions and then with
your authentication submit it for you.

Speaker 2 (09:48):
Right, that's the goal. There's a lot of legal hurdles
with that, but I.

Speaker 3 (09:51):
Think that's the end goal where we can you can
as close as possible it is automating filling all.

Speaker 2 (09:55):
These things out.

Speaker 1 (09:56):
That's great.

Speaker 2 (09:57):
Yeah, I think that the best way to have it
long term vision is you don't even need to go
look for them. You just sign up. We know all
your transactions whatever it may be, and then we're able
to go and submit everything.

Speaker 1 (10:08):
For You're gonna help them moving forward, like once you
get their permission, like, hey, if there's a new class
action suit that makes sense for you, guys like will
automatically sign you up. You don't think worry about keep
coming back here and clicking off on it. Is that
like kind of like the long term.

Speaker 2 (10:19):
Yeah.

Speaker 3 (10:20):
Also, just like with the advent of like AI agents, internally,
I'm looking at like building my own agent that will
just fill out everything with my information. So maybe like
how can we how can we introduce that to the
consumer if they're interesting something like that too.

Speaker 1 (10:32):
There's a cool angle that makes sense. I know you
just mentioned AI. What other technologies or how are you
going to lean into AI even more? Knowing that, like
the consumer behavior has always been kind of hesitant, as
you mentioned earlier, to sign up for class action lawsuits,
Like what is your thought process on like advancing that
even more through technology?

Speaker 3 (10:54):
I would say a lot of our product is being
improve with AI. I would say that, Yeah, I think
our team moves faster at aim H like every big
company nowadays becoming AI natives. So I don't know if
necessarily we're going to incorporate AI too much into our vision,
but as a company, we definitely encourage that all the

(11:15):
employees use AI. We want to move as fast as possible.

Speaker 1 (11:18):
So yeah, absolutely, I'm sure that in the beginning and
even now obviously being like a startup, you have long days, right,
like fourteen hour days that have been focused entirely on
building the company. What kept you motivated during those longer
stretches in the very very early stages of the startup.

Speaker 2 (11:37):
I think Miles kind of touched on it. We kind
of just burned the boats.

Speaker 3 (11:39):
I think like it's kind of our only our only
like choice is to is to push forward because we
don't have I don't think we have much to fall
back on. I mean I I like took a gap
year off school. I'm pretty much dropped out of school,
so no internships, no experience, no, no nothing. I'm kind
of all in on consumer applications, sumer software. So that's

(12:03):
a big reason. The big motivator is this is my
one shot. My one option is to do well here. Yeah,
what else I'd say the same thing. Yeah, we kind
of earned all the bridges. We have no real option
but to succeed. And I also think that we love
what we do.

Speaker 1 (12:21):
Yeah, that's important.

Speaker 2 (12:21):
If you love what you do, it's not as hard
to go in and do a fourteen hour day.

Speaker 1 (12:25):
So that's a solid motivation.

Speaker 2 (12:27):
Yeah.

Speaker 1 (12:28):
Yeah, so far with the company, what has been one
of the biggest challenges or hurdles you guys have had
and how did you overcome it, and what were you
guys able to learn from that?

Speaker 2 (12:38):
I think I can answer this. I think so far
one of the biggest hurdles has been trust in the
legal space, not on the consumer facing side, but on
the business facing side. None of these law firms or
settlement administrators or any of these companies expect to pick
up the phone or answer an email and see some
twenty two year old guys talking to them. They don't

(13:00):
really like that. It's not been standard in the industry,
and so early on it led to a lot of
difficulty building trust, sure with these administrators and with these
law firms. But the solution to it and the way
we overcame it was just finding people who were willing
to speak to younger founders, and then once we built
up trust with them, it was easier to go to
other people and be like, hey, look it's not just

(13:21):
us success. Yeah, here's a success. These people trusted us,
it worked out well for them, so you guys should
be able to trust us as well. So it was
just if they trust their peers, then it's easier to
trust us.

Speaker 1 (13:32):
A good one for anyone tuning in. Obviously, you guys
are inspiring, right you're at a young age, or you're
taking this big risk, you're going all in on this
new venture. What if someone was tuning in that's thinking
about starting their own startup, or they want to be
an entrepreneur, and they're at a very young age, what
advice would you give them.

Speaker 3 (13:50):
I think you have to think very deeply about the
project you choose. I already kind of touched on this,
but I think that it's what you decide to work on.
I'm a big advocate for, like, you know, the thinking
deeply about an idea before you actually jump into it.
Because if I choose to work on like we have

(14:12):
a lot of friends who will work on just sort
of smaller market projects. So you'll work on something where
it's like, for example, like a running app for busy moms.

Speaker 2 (14:23):
That's cool.

Speaker 3 (14:24):
That could Yeah, it's niche, and it's also not novel.
Like when you talk about it, people won't be like, Wow,
that's that's amazing.

Speaker 2 (14:33):
Maybe maybe some moms.

Speaker 3 (14:33):
Will, but like, you're right, but like the average the
average person maybe maybe not so much. So I think
that choosing something that has the ability to have massive
reach and also to have a really big impact on
people's lives, like, you know, make them hundreds of thousands
of dollars.

Speaker 2 (14:49):
That's that's like the big thing is like just choosing
what you work on really carefully.

Speaker 1 (14:53):
Yeah, and it's long term, right, Like last action lawsuits
aren't going away anytime soon, right, They're going to continue
to do it. So it's not like a fad, it's
not a trend. It's something that is going to be
for a long time, not just like the short term. Yeah, I.

Speaker 2 (15:07):
Think that I would say for most people. My advice
is entrepreneurship isn't for everyone. We live in an era
where it seems like every single person wants to be
an entrepreneur. It's kind of a cool term. Everybody wants
to be found or a CEO. And my honest advice
is that if you are going to do it, know
that it's going to be the hardest thing ever. And

(15:28):
if you're not going to dedicate your life to it
and kind of leave no other option but to succeed,
it's probably not going to work out. So if that
doesn't sound like you make that you, and if you're
not going to make that you, then I wouldn't I
wouldn't go down the path that being an entrepreneur.

Speaker 1 (15:43):
Yeah, sometimes people don't realize all the work behind the
scenes and they just see like the end result, right, Yeah, definitely.
I think what you said earlier, I think is the
most important. You got to love what you do. You
have to be fully invested in whatever idea you have and.

Speaker 2 (15:56):
Give it your all, exactly.

Speaker 1 (15:58):
So, I know we covered a lot when we covered
some of the stuff that's next, But is there any
other exciting developments or stuff we could look forward to
in the future around Claim that you want everyone to
know about.

Speaker 2 (16:09):
I think just lots of new lawsuits getting pushed, so
there should be some exciting lawsuits coming soon. We like
to do a lot of stuff that hits a larger
market where more people can file for it. So we
got a lot of fun lawsuits. I mean even right now,
we got social media lawsuits that a lot of people
qualify for, so very cool. Lots more of that.

Speaker 1 (16:30):
If there was one thing you want everyone tuning in
to be able to take away of what the mission
is for Claim, what would that be.

Speaker 3 (16:38):
I think that the mission for Claim is that, well, okay,
I can tell a story about this.

Speaker 1 (16:44):
Yeah.

Speaker 3 (16:44):
So when we were building Claim, we found that the
might be quoting this wrong, but I'm pretty sure the
after you see put out a report in twenty twenty
three that something like ninety three percent of class action
lawsuits going claimed something like that, like the total payout
amount wild and that money either go back to companies
or it goes back to it goes to charities or
something like that. So the consumers end up not receiving

(17:05):
them money a lot of the time. So our goal
is just to get that number as low as possible.
I know, in twenty twenty six it was the highest
recorded year in American history for just total lump payouts
for class action lawsuits. And we just want to make
we don't want to necessarily have more class action lawsuits,
but we want when those lawsuits happen, that the customer

(17:25):
consumers go and just claim the money their own right.
This is like someone who was negatively affected from you know,
a data breach or an unfair algorithm, or you know,
any of these things. So we just want to make
sure that those people get paid out. That's the goal of Claim.

Speaker 1 (17:40):
Awesome, well, super impressive, guys, you should feel very proud
of it. Definitely a very inspiring story. If someone is
tuning in and they want to sign up for claim
and they want to check out all those class action
lawsuits that are out there. What should they do?

Speaker 2 (17:54):
They should look us up on Google. Okay, look up
claimmoney dot com. You'll find our website and you can
go through the boarding, see what lawsuit to qualify for,
what you might have missed out on the past, and
then get started on claiming the money.

Speaker 1 (18:06):
That's awesome. Well, I'm definitely gonna check it out. Thank
you both for coming in. Really appreciate you sharing your story,
the background, the thought process, and obviously all the new
exciting developments.

Speaker 2 (18:17):
Absolutely, thank you so much. Fun.

Speaker 1 (18:18):
Yeah, absolutely, and thank you all for tuning in for
this week. Tune in next week for next week's edition.
The CEO. As you should know,
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