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March 5, 2026 15 mins
Great events don’t happen by accident. Behind every unforgettable wedding, festival, or corporate celebration is someone making sure the right talent meets the right moment.

In this episode of CEOs You Should Know, we talk with Jackie Danko, Founder and President of Sound Advice Entertainment, a Pittsburgh-based full-service entertainment and event booking agency. For more than a decade, Jackie has been connecting clients with musicians, DJs, specialty acts, and speakers—helping create memorable experiences across weddings, corporate events, festivals, retirement communities, and private parties.

Jackie shares how she turned a lifelong passion for music into a thriving business, the art of matching performers with the perfect audience, and why relationships and reputation are everything in the entertainment industry. We also talk about her life as a performer with The Joe & Jackie Show and The Pittsburgh PolkaMeisters, and how being on stage shapes the way she runs her company.

It’s a conversation about entrepreneurship, creativity, and the business of bringing people together through music and entertainment.
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Episode Transcript

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Speaker 1 (00:05):
And welcome in. This is the CEO's You Should Know Podcast.
I'm your host, Johnny Heartwell, let's say hello to Jackie
Denko of Sound Advice Entertainment. Thank you for joining me.

Speaker 2 (00:14):
Well, thank you so much for having me. I'm so
excited to be here.

Speaker 1 (00:16):
So tell us everything we need to know about your company.

Speaker 2 (00:18):
Wonderful.

Speaker 3 (00:19):
So Sound Advice Entertainment started eleven years ago and it
is my passion and my purpose to help all of
my clients to be able to book quality and professional entertainment,
taking away any guesswork, all the logistics around hiring that
entertainment and making a stress free, a smooth transaction, so

(00:46):
that all that my clients have to do is enjoy
the entertainment that they book and not have to worry
about it.

Speaker 1 (00:52):
What kind of entertainment do you provide?

Speaker 3 (00:54):
So that's the wonderful thing. Throughout the years, I started
with ten entertainers and they were all musical entertainers. But
now I have over thirty five hundred acts in my system.

Speaker 1 (01:06):
Wow.

Speaker 3 (01:07):
They include of course musical entertainers like bands and solo acts, duos, trios,
big bands. I have tribute acts, but I also have
children's entertainment such as magic shows, ventriloquism shows, face painters,
balloon artists, that type of thing, speakers, and really anything

(01:29):
unusual maybe like a bull writer okay, or if you
need inflatable as you can give me a call.

Speaker 2 (01:36):
If you need a yoga instructor, a massage therapist. So
I really have it all, do it all.

Speaker 3 (01:42):
You know, if I don't have what a client is
looking for, I will then go out and find it.

Speaker 1 (01:46):
Wow, that's amazing. And so you're also involved with the
NFL draft. What are some of the things that you're doing.

Speaker 3 (01:51):
Yes, I'm so excited to be chosen to be a
vendor for entertainment for the upcoming draft here in Pittsburgh.
And why I am so excited is that when we
first got the call that you know, I was chosen
to be a vendor, we had a nice meeting and
they said, if you're sitting in this room today, congratulations
because there were over eighteen hundred companies who applied to

(02:15):
be a vendor and they chose one hundred and sixty one.
So I do feel very excited and I just can't
wait for all the different opportunities that that is going
to you know, avail to me.

Speaker 1 (02:26):
So what are you doing at the draft?

Speaker 3 (02:27):
Well, my name, my name, my company name will be
in the directory. So anyone who's associated with the draft
when they when they you know, have they had this directory.
If they have a need for entertainment, then they know
that they have a vetted company that they can call
to get that entertainment through Sound Advice Entertainment.

Speaker 1 (02:49):
So tell me the history of your company. How did
it all start?

Speaker 2 (02:52):
So again, I'm eleven years old.

Speaker 3 (02:54):
At that time, I was a I was a music
teacher for many years in private settings, and I was just,
you know, starting to fizzle a little bit, knowing that,
you know, that period of my life was kind of
coming winding down and I wasn't as excited about teaching
as I used to be. So I at that time

(03:18):
in my life, I was in a duo and I
would go into retirement communities and entertain these wonderful people.
And I did that for about two years, and it
came to me that maybe I should ask my clients
who are hiring my duo if they would use me

(03:40):
as a one source contact to hire people that they
didn't know, because at that point I knew that they
needed constant entertainment and that they needed a variety of entertainers.
And I did have a nice base of musical friends
and they didn't even know that that was available. So

(04:00):
as I started asking my clients if they would use
me in this capacity, really everyone said yes, and I
felt like I had this small business overnight. And so
that's where I started. I started with a retirement community
today and I know this because I just look this morning.
I have booked nearly twenty six thousand gigs since that time.

Speaker 1 (04:27):
So it started with music.

Speaker 2 (04:29):
It started with music.

Speaker 1 (04:30):
Is that your passion? Is that one of your passions? Right?

Speaker 3 (04:33):
Because I'm a musician myself, because I entertain myself. This
business is really a culmination of everything that I love
and that I'm good at. So of course, not only
do I book out just so many variety of different
talent that we have in our city that I'm so

(04:54):
excited about, but I also book out myself.

Speaker 2 (04:57):
I book out my duo and I have a polka band.

Speaker 1 (05:00):
Oh really, all right, tell me about your duo and
your polka band.

Speaker 3 (05:03):
Okay, So I have the Joe and Jackie Show. You
can look us up on Facebook. The Joe and Jackie show.
We have lots of videos and photos and we are
an oldies duo, but we also are an ethnic duo.
We are great for any type of Italian music or
German music, polka's, waltz's.

Speaker 2 (05:23):
We are really perfect for.

Speaker 3 (05:27):
Birthday parties if you're having a birthday party for say
a one hundred year old or a ninety year old
or eighty year old. We know all of those songs
and we don't play to music. We know them in
our soul, in our heart, and we can take a
song request on the spot and we just are very
well seasoned, well oil duo. We've been together for approximately

(05:48):
eight years now as far as our band. We add
a tuba player and a drummer and we call ourselves
the Pittsburgh Polka Meisters, and we've been a band for
our approximately six to seven years now as well. And
we are very very busy obviously during Octoberfest season, which
is September and October, but we also do other things

(06:10):
throughout the year. There's lots of weddings that you know,
people want, they want that polka band at their wedding.
They do, and so we also have a Facebook page
there called the Pittsburgh Pokemeisters and we just have a ball.

Speaker 2 (06:23):
Plus, I want.

Speaker 3 (06:24):
To share that our polka band has created an original
song and we professionally recorded it along with a professional video,
and we would love to get it out there because
it is to welcome the draft that's coming into Pittsburgh
and we want to get everyone. It's called the draft.

(06:48):
We'd like to call the NFL Draft, but.

Speaker 2 (06:49):
We can't do that. It's called the draft.

Speaker 3 (06:52):
So if you'd like to see it, we would love
to share it, and it's at our Facebook page, the
Pittsburgh Polkas, or if you just put go to YouTube
and hit the Pittsburgh Pokemisters, you'd be able to find
the video.

Speaker 1 (07:06):
So you turned a personal passion into a full scale
entertainment booking company.

Speaker 2 (07:12):
That's right.

Speaker 1 (07:13):
What was that moment? What when was that moment that
that hit you like, Hey, I could branch out into
this business. I've recognized the talent. I could accumulate the talent.
I could hire this talent. I could you know, fulfill
the need? Was that? When was that moment?

Speaker 3 (07:29):
Well, I guess it's it started like I said, whenever
everyone who I asked who was hiring me if they
would use me as a one source contact and they said, yes, well,
that right there told me. You know what, people don't
want to hire their own entertainment. It's not easy to
hire entertainment. You know, there's a lot involved in that.

(07:49):
You know, even if you're just doing a Google search
on hey, I need a DJ I mean, you're you're
going to be inundated with different solutions there and you
then have to va you know, it takes a lot
longer than just you know, oh, let me just tire
this person, because you never know what you're going to get.
And I I've heard a lot of horror stories from

(08:13):
my clients, you know, who now are so happy that
they have someone like myself. I really feel that having
an agency that like I do is a great service
to the community.

Speaker 1 (08:24):
Do you remember your first time that you hired not
you or your band, but someone else?

Speaker 3 (08:30):
Yes, yes, I do remember that, and I need to
say that, you know, that first year was really a
year of growth and learning because I really didn't know
what I was doing, and I was manual at the time,
and you know, I went from you know, just trying something,

(08:51):
is this going to work? I started small. Of course,
every small business starts small. Don't, don't they?

Speaker 2 (08:56):
And I never in a million.

Speaker 3 (08:57):
Year's thought, you know, eleven years later, I had this thriving, wonderful,
amazing company where it has branched out my horizons not
only with you know, the places I go every day
is different for me. But what I love the most
about my company is the people that I've met, the
talent who I love so much.

Speaker 2 (09:19):
And there's so many.

Speaker 3 (09:21):
Wonderful, beautiful people in Pittsburgh and beyond that I work
with and am so honored to be able to help
them to work and to do what their passion is.
So that's wonderful. But then also the piece of the client.
You know, I just love being able to help my clients.
And my clients now I really consider more than just clients.

Speaker 2 (09:42):
I consider them.

Speaker 3 (09:43):
People that I that I love, that I you know,
we have this back and forth and it's amazing, you.

Speaker 1 (09:49):
Know, and you get the opportunity to match the energy.
So you have a client who is looking for some
sort of entertainment, You describe what they need, then you
look for the talent that will match that. In right,
it's got to be fun.

Speaker 2 (10:05):
It is awesome.

Speaker 3 (10:06):
And I have these showcases that they started where I
just put it out there, Hey, I want to I
want to meet you in person. This is for talent.
I want to see what you do in person. I've
had approximately seven, eight nine. I don't know exactly how
many of these I've had so far, but I get

(10:27):
about fifty people coming to them, and people get on
that stage, one after the other after the other. And
this does a lot for me. What it does, first
of all, is I can see the talent. I can
meet them face to face. It forms a personal bond
between us. But then I can see their talent on

(10:47):
the stage. And you know, because of having these, it's
brought me closer to the talent community here in Pittsburgh, and.

Speaker 2 (10:58):
I just I just love being a part of it.

Speaker 3 (11:00):
I love knowing these wonderful people, and I love that
they that I'm able to help them to book gigs
for them.

Speaker 1 (11:09):
Tell us a little more about the talent pool that
you're able to use as a resource.

Speaker 3 (11:13):
Okay, So you know, clients will ask me every day,
I need hand need a band, I need a specific
type of band I need. I need a violinist for
my wedding. I need a magic show for my five
year old. And it's going to be at our house
in the backyard. I need I'm having a carnival. I

(11:35):
need carnival games, I need inflatables. Hey, I'm a I'm
a country club and we're having a really big gala,
and I need a ten piece band. And I also
would like in the corner, I would would you please
get me a caricach artist in one corner. I had
a tattoo artist in another corner, and maybe a strolling magician.

(11:58):
Kenny Wood might call me, and they do every single
week during the season and say, hey, our clients need this, this, this, this, this,
and they're you know, a myriad of different things, and
so yeah, it's just you know, really unlimited. I work
with brides, like I said, country clubs, just anybody who

(12:20):
who is an adult who is having an event and
they want to elevate that event, they need to include
some sort of entertainment. I want to give you an example.
So I have been doing this for a long time now,
but I thought, you know what, I'm going to practice
what I preach and I'm going to have entertainment at

(12:42):
my own birthday party. I ended up having a venue
that I booked out and I actually had I'm going
to tell you the list of entertainers that I had,
and these are people that I love. I love booking out.
They get great feedback and I wanted to experience them
and have mine, I guess experience them as well. So
I had two comedians, I had an elvis, I had

(13:06):
a singer, I had a photo booth.

Speaker 2 (13:10):
I had see this was a year and a half ago.

Speaker 3 (13:14):
I'm trying to think a caricature artist, a glitter tattoo artist,
and I think that's it. But I can tell you
my guest who came to this party, they will never
forget it. I will never forget it. And it was
just the most amazing four hours that I've experienced, and

(13:35):
that is be due to the fact that I was
with all my loved ones and I provided them with
this amazing experience that includes so much entertainment. And I
just would like to, you know, tell people out there,
including entertainment doesn't have to cost an arm and a leg,
and it's not hard to do. It's not hard to

(13:55):
find when you call sound advice entertainment, it's so simple. Literally,
all you need to do is get in touch with
me and say this is my date, this is what
I'm thinking about. This is the timeframe, and this is
my budget, and you are then done. And then I
get to work and many times it only takes me
five minutes to be able to get what they're looking

(14:15):
for ten minutes or maybe an hour, and.

Speaker 1 (14:17):
Then they all begin to give them choices.

Speaker 3 (14:18):
I give them choices or a lot of times they
just want me to get whatever they want.

Speaker 2 (14:23):
They trust me. Again.

Speaker 3 (14:24):
I have clients who are recurring clients. They've been clients
for many, many years, and they don't even question. They
just know they're going to I'm gonna get them someone. Well, so, yeah,
it just depends on the situation. But I can honestly
say at this point in my business that you know,
if you have a request, I am going to give
you someone that you are going to love and that

(14:45):
your guests are going to love, and that this is
going to be in a great experience all around.

Speaker 1 (14:49):
All Right, if somebody wants more information, what's your advice?

Speaker 3 (14:51):
My advice is to call Sound Advice Entertainment. My phone
number is seven.

Speaker 2 (14:56):
Two four two three four five four five zero.

Speaker 3 (15:00):
You can call her text or My website is Sound
Advice Entertainment dot com. I also have email at Jackie
at need of sound dot.

Speaker 1 (15:11):
Com, Jackie Danko and definitely a CEO you Should know. Jackie,
thank you so much for your time.

Speaker 2 (15:16):
Miss thank you, thank you for the opportunity.

Speaker 1 (15:19):
This has been the CEOs you Should Know podcast, showcasing
businesses that are driving our regional economy, part of iHeartMedia's
commitment to the communities we serve. I'm Johnny Heartwell, thank
you so much for listening.
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