November 23, 2025 • 13 mins
This week on CEO’s You Should Know, Jonny Hartwell sits down with Mike and Lizzy Connors, the husband-and-wife team behind Leacon Digital, one of Pittsburgh’s fastest-growing creative and marketing agencies.
From reimagining brand identities to building high-performance websites, Mike and Lizzy have helped more than 100 businesses sharpen their message and expand their reach. Their approach blends strategy, storytelling, and clean, modern design—powered by a 92% client-retention rate and a reputation for treating every project like a partnership.
In this episode, they talk about how Leacon Digital began, why authenticity matters more than ever in marketing, the challenges of growing a creative business in a crowded digital landscape, and how small and mid-sized companies can use powerful branding, video, photography, and targeted digital campaigns to level up. It’s a conversation about entrepreneurship, creativity, teamwork, and building a business that lifts other businesses.
https://www.leacondigital.com/
CEO’s You Should Know — spotlighting the leaders shaping Pittsburgh’s future.
From reimagining brand identities to building high-performance websites, Mike and Lizzy have helped more than 100 businesses sharpen their message and expand their reach. Their approach blends strategy, storytelling, and clean, modern design—powered by a 92% client-retention rate and a reputation for treating every project like a partnership.
In this episode, they talk about how Leacon Digital began, why authenticity matters more than ever in marketing, the challenges of growing a creative business in a crowded digital landscape, and how small and mid-sized companies can use powerful branding, video, photography, and targeted digital campaigns to level up. It’s a conversation about entrepreneurship, creativity, teamwork, and building a business that lifts other businesses.
https://www.leacondigital.com/
CEO’s You Should Know — spotlighting the leaders shaping Pittsburgh’s future.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
And welcome inn. This is the CEO's You Should Know podcast.
I'm your host, Johnny Hartwell, let's say hello to Mike
and Lizzie Connors of lay Con Digital. Thank you for
joining me. How are you guys?
Speaker 2 (00:14):
Good? Good? Thanks for having us.
Speaker 3 (00:15):
Thanks for having us.
Speaker 1 (00:16):
So tell us everything we need to know about your agency.
Speaker 2 (00:19):
All right. So we do a little bit of everything
from social media marketing to video and content creation, website development,
app development, SEO AI coaching, and paid advertising.
Speaker 1 (00:31):
Okay, and your website is our website.
Speaker 2 (00:33):
Is a lay Con Digital. That's l ea Con Digital.
Speaker 1 (00:37):
All right. Where you find your clients? What do you do?
Speaker 2 (00:39):
We find our clients from all over the place, so
we network a lot. We get a lot of referrals online.
Obviously we do paid ads too, but we get a
lot of word of mouth with all the work we do.
Not to toot our own horn, but we do a
pretty good job. So most of our clients refer us
to just about anybody they know.
Speaker 1 (00:56):
Can you tell us some of your clients so we
can maybe recognize some of your work.
Speaker 2 (01:00):
Yeah, of course, I know a big one we have
that actually works with you guys a lot. Here at
iHeartRadio is CGR Wholesale and Craig Galker Roofing.
Speaker 1 (01:06):
Craig Galker I know Craig well.
Speaker 2 (01:07):
Well, another big one we have is Girk and Roofing.
Those are probably our two clients that we've been working
with for about what four or five years now, I'd say.
Speaker 3 (01:16):
Yeah, basically since we started off. They were kind of
one of our first clients.
Speaker 1 (01:20):
And yeah, and so you're a married couple who went
into business together. So let's start at the beginning. How
did you guys meet?
Speaker 2 (01:28):
All Rightio, So we met at a previous employer. It's
actually kind of a funny story when we started working
together Mike and I. Mike liked me, I didn't like
him too much. And how that works?
Speaker 1 (01:39):
Right? Okay, so how did the ice break?
Speaker 2 (01:44):
Then? He just kept annoying me until I said yes
to that date, I guess. And here we are.
Speaker 1 (01:54):
So what made you so? Now? Not only are you together,
you're married and you decide to go into business together.
What kind of challenges does that present?
Speaker 2 (02:05):
To be honest, it doesn't give us a lot of
challenges because we work really well together.
Speaker 1 (02:09):
I know.
Speaker 2 (02:10):
People always tell us they're like, oh, I can never
work with my spouse, we'd be at each other's throats
all day. But realistically, I mean we're kind of like
the same person. We don't argue too much, and we
are very very work oriented and driven. I mean, it's
basically all we do. Our relationship is our work, but
we enjoy it and we like it that way.
Speaker 1 (02:26):
So how did you jump into this line of work?
Speaker 2 (02:29):
Any so? I mean, I not have my story about it,
and then he could tell you his side a little bit.
But I've always been into marketing and graphic design and
video editing. It's been something I've been doing honestly since
like middle school. I was always a nerd, and I
guess it paid off. But so I started working with
different contractors and remodelers like in my professional career, doing
their marketing and then you know, one day I just
(02:51):
went to Mike and I said, why don't we just
start our own thing?
Speaker 1 (02:54):
And Mike, what's your version of that story?
Speaker 3 (03:00):
Just before I met Liz, I was definitely more into
like the sales and marketing side of things. I ran
a canvassing from the prior employer. I was the canvas
a manager, So we would go and knocking door to door.
I did sales and home I saw windows, doors, roofs,
you name it. Then I started taking over the call
(03:25):
center in that prior employer. There was about ten different
callers all day long and smiling, daring, rehashing on prior
appointments that weren't closed, and I would get them back
in the house. And then that's kind of when Liz
came in. She took over in that department, and then
I worked directly under the manager himself.
Speaker 1 (03:47):
So so have you always been interested in, you know,
because that's one of the hottest fields now. So you
are way above the curve, way way early and then
at a lot of people. Is that is that an
advantage for you guys?
Speaker 2 (04:04):
I mean, I definitely think it is. Like I said,
it's something I've always been interested in. I'll definitely shout
out my aunt because when she works at a facility
where she does a lot of graphic design, and ever
since I was little, I was obsessed with it. I
remember seeing her like on her MacBook with like the
pen drawling designs and stuff, and I thought it was
so cool. And then I got really into public speaking
and everything and just the networking aspect and helping people
(04:26):
grow their business. It is so much fun. It is
so much fun.
Speaker 1 (04:30):
What are some of the some of the mistakes people
try to do on their own? And then why do
they you know, they end up coming to you.
Speaker 3 (04:38):
We see it all the time. It's I mean, basically,
I said, nine out of ten that come to us,
they're stuck in that routine, you know what I mean.
They're used to doing things from the nineteen nineties too,
and a lot of.
Speaker 2 (04:51):
People still do things from the nineties, believe it or not, so.
Speaker 3 (04:54):
They're just behind the times. I mean, we always say
Pittsbury's probably about twenty thirty years behind when it comes
to that.
Speaker 2 (05:02):
And I wouldn't say that marketing, Yeah, I wouldn't say
that for like everywhere, but there definitely are aspects and
places where we find that people are doing things online
that would have been great ten or fifteen years ago,
but it's really time to kind of amplify that. So
that's why they tend to bring us in. We have
a lot of people that'll try to use somebody in
house in their business, which is great and it can
be fantastic, but sometimes they can be a little bit limited.
(05:23):
We actually had a meeting with a client that just
signed on with us today yesterday, and they have an
in house marketing team, which is great, but they don't
have the capabilities of filming on job sites, filming in
the office, and having somebody who's constantly staying up to
date on everything like we are, because not only do
we have us, but we have a really solid team
of seven people as well.
Speaker 1 (05:43):
Okay, so give us an example. I don't want you
to name names, of course, you know, but give me
an example of a company that you know, just was
left the field. They didn't really understand the concept of
social media marketing and then how what did you do
to get them back on track?
Speaker 2 (06:02):
So we have a really good company for this. They
were one of our first companies as well. We've been
working with them for also about four or five years.
But they came to us. They'd been in business for
about thirty years and they were still doing a lot
of like print advertising. They really weren't doing much with
social media, and the social media content they were doing
was very like basic like stock photos and just Canva
(06:23):
templates and that's it. And so they came to us
and not only did we revamp their social structure with
all the results they saw from social They eventually handed
over their Google ads to us and their website as well,
and they've seen performance because they were in a spot
where they weren't doing that good and now they're excelling
very well. And they've even actually stopped like their print
ads and everything because of everything we've been able to
(06:45):
do with them online that's been able to help their business.
Speaker 1 (06:48):
Can you be more specific what you were able to do?
What did you do that was that really was a
difference maker for that particular client.
Speaker 2 (06:54):
Yeah, of course, so their social presence is going to
be one of the biggest ones. Their social presence was awful.
If you search them up online in general, you had
a really hard time binding them because their website was
built maybe in the early two thousand, so it wasn't
super user friendly. It was hard to find, and without
getting too two technical, we were just able to kind
of widen their reach and get them more backlinking online
(07:17):
so that way they rank higher.
Speaker 1 (07:19):
Okay, now you use in terminology that I may not.
Speaker 2 (07:22):
I won't. We won't go down the rabbit hole on terminology.
Speaker 1 (07:24):
I'm sorry, So what was the term that what you said?
The back linking backlinking what it was backlinking.
Speaker 2 (07:32):
So backlinking is getting a business reference in other places
online so they can be cited in articles and essentially
linked on other websites that backlink to their website.
Speaker 1 (07:41):
Okay, yeah, I'm not sure. I completely still understand that.
Speaker 2 (07:44):
I'll put the nerdiness away. I'll put the nerdiness away
a little bit. I'm sorry.
Speaker 1 (07:48):
Okay. I got a couple of questions. What makes you
difference than maybe other digital promoters? So what what's your
secret sauce?
Speaker 2 (07:55):
So our secret sauce, like you said, is definitely going
to be we offer everything. So there are a lot
of people that'll come to us and they'll have a
company running their Google Ads, they'll have a company handling
their website and a company doing their social media, and
somebody getting their content. And what we've seen that tends
to happen with that is there's too many pieces of
a puzzle that aren't moving together. Because if your person
(08:16):
running your Google and paid ads isn't conversating with your
website person and they don't have the right tags on there,
you're not going to be able to track your ads accordingly.
And if your social media person is promoting something that's
also not being promoted on your website. They're also not
speaking to each other. And then on top of that,
if you have somebody creating a social media plan but
they aren't getting the correct content for that with the
(08:37):
other person running your content, there's just tends to be
too much going on. And we simplify that for our clients.
We come up with a plan for them and handle
it all for them. So if they say they have
a goal, we'll give them an example of how we're
going to reach this goal, and we plan out the content,
we run the ads, we get the website accordingly set
up to that way, to that way it can convert.
Speaker 1 (08:57):
There's probably this probably a whole vernacular that people aren't
familiar with. So it would be easy just to go Mike,
Liz help, Yes.
Speaker 2 (09:09):
And that happens a lot. That happens a lot, believe
it or not, And we get that, We get.
Speaker 1 (09:13):
That a lot. What are some particular campaigns that you're
proud of?
Speaker 2 (09:17):
So in fact, there are, there's honestly a lot, And
I feel like that would almost be like a whole
nother segment within itself that we could go into. But
we're proud of just about everything we put out, and
our clients are as well.
Speaker 1 (09:27):
All right, so what are some of your goals in
the future? Where do you want to see, like con
move to the future, where do you want to see it?
Speaker 2 (09:36):
So we want to keep growing like we are currently
we're at about seven employees, which is really exciting and awesome.
And obviously, I mean the hot topic right now with
everyone is AI, right, and that's something we actually are
diving into really heavily. Not only am I going to
be teaching AI seminars going into twenty twenty six, but
we also are helping people employ AI employees and AI
(09:57):
customer service agents and everything like that.
Speaker 1 (09:59):
I interested whether AI was going to be a competitor
to use of yours or is it something that you're
going to incorporate.
Speaker 2 (10:07):
Yeah, so AI is not going to be a competitor
for us at all. I always tell people too, for
those of you that are scared of AI out there,
learn to adapt to it now, because the people that
learn to adapt to AI and learn how to use
it are going to be very successful in the future.
Speaker 1 (10:22):
Yeah.
Speaker 3 (10:23):
It's basically kind of one of those things to where
a lot of people currently are fraying to lose their
job because of AI.
Speaker 1 (10:31):
So the ones that.
Speaker 3 (10:32):
Are going to lose their job or the ones that
don't unilize it and take advantage of it like lose is.
Speaker 2 (10:37):
Saying, yeah, so just don't be scared of it.
Speaker 1 (10:39):
Yeah, just dive in and yeah, are you both local?
Did you grow up in the in the in the
Pittsburgh region?
Speaker 2 (10:45):
So I grew up in the North Huntington area.
Speaker 3 (10:48):
And I'm originally from Mount Pleasant.
Speaker 1 (10:50):
Okay, all right, So Pittsburgh's take care of Pittsburgh is
how do you How does your company find a way
to give back?
Speaker 2 (10:56):
So the way we find a way to give back,
it's actually we are on the committee for an organization
called Toys for Pittsburgh Tykes. It's extremely near and dear
to our heart. We actually did just end up getting
the organization. We were able to raise enough money over
the past couple of years that we were able to
get a warehouse to house all the toys and be
able to have like a place where the volunteers can
(11:18):
go to help for the organization itself. And Toys for
Pittsburgh Tykes gives back one hundred percent locally to all
the children in the Pittsburgh and surrounding areas, not just
like downtown Pittsburgh. It's Westmoreland County, Alleghany County, all surrounding areas.
Like I said, something we're super involved in. And there's
a couple other companies or committees that were on essentially
(11:40):
like the Mount Pleasant BDA is one of them. We've
helped out the west Moreland County Chamber, and we actually
have something really exciting coming up soon. We're going to
be doing some content with Mikey and Big Bob for
Stuff of Us for Toys for Tots. So I'm super
excited about that.
Speaker 1 (11:55):
And I'm sure that has an online component because they're
all about their online presence. Mmmmmm, can you tell us
what do you guys are going to do?
Speaker 2 (12:03):
Yeah, so I'm not fully sure yet. We actually have
our meeting after this to talk about it a little
bit more, but I know we're gonna help with some
video content for that. And I'm personally am super excited
to meet Mikey and Big Bob because being a pittsburgher myself,
I've been listening to them forever. I used to get
ready for high school listening to them, So I'm excited
to meet Mikey Big and.
Speaker 1 (12:21):
Stuff of Us is an amazing cause. Well, Mike and
Lizzie Connors Lake on Digital, what's your website again?
Speaker 2 (12:28):
Lake on Digital? L e A co O n Digital.
Speaker 1 (12:32):
And is there anything else that we didn't mention that
you want people to know?
Speaker 2 (12:38):
I mean, I guess the biggest thing would just be
be consistent online one hundred percent. I would definitely say
if you're looking for help growing your business, or even
if you just want helped and pointed in the right
direction at all, feel free to reach out to us.
We're always here to help you. And like I said,
don't be afraid of AI. It's here to help you.
Speaker 1 (12:56):
Buzy Mike, It's my pleasure. Thank you so much, thank you,
thank you. This has been the Sea the EOS you
Should Know podcast showcasing businesses that are driving our regional economy.
Part of iHeartMedia's commitment to the communities we serve. I'm
Johnny Hartwell, thank you so much for listening.
And welcome inn. This is the CEO's You Should Know podcast.
I'm your host, Johnny Hartwell, let's say hello to Mike
and Lizzie Connors of lay Con Digital. Thank you for
joining me. How are you guys?
Speaker 2 (00:14):
Good? Good? Thanks for having us.
Speaker 3 (00:15):
Thanks for having us.
Speaker 1 (00:16):
So tell us everything we need to know about your agency.
Speaker 2 (00:19):
All right. So we do a little bit of everything
from social media marketing to video and content creation, website development,
app development, SEO AI coaching, and paid advertising.
Speaker 1 (00:31):
Okay, and your website is our website.
Speaker 2 (00:33):
Is a lay Con Digital. That's l ea Con Digital.
Speaker 1 (00:37):
All right. Where you find your clients? What do you do?
Speaker 2 (00:39):
We find our clients from all over the place, so
we network a lot. We get a lot of referrals online.
Obviously we do paid ads too, but we get a
lot of word of mouth with all the work we do.
Not to toot our own horn, but we do a
pretty good job. So most of our clients refer us
to just about anybody they know.
Speaker 1 (00:56):
Can you tell us some of your clients so we
can maybe recognize some of your work.
Speaker 2 (01:00):
Yeah, of course, I know a big one we have
that actually works with you guys a lot. Here at
iHeartRadio is CGR Wholesale and Craig Galker Roofing.
Speaker 1 (01:06):
Craig Galker I know Craig well.
Speaker 2 (01:07):
Well, another big one we have is Girk and Roofing.
Those are probably our two clients that we've been working
with for about what four or five years now, I'd say.
Speaker 3 (01:16):
Yeah, basically since we started off. They were kind of
one of our first clients.
Speaker 1 (01:20):
And yeah, and so you're a married couple who went
into business together. So let's start at the beginning. How
did you guys meet?
Speaker 2 (01:28):
All Rightio, So we met at a previous employer. It's
actually kind of a funny story when we started working
together Mike and I. Mike liked me, I didn't like
him too much. And how that works?
Speaker 1 (01:39):
Right? Okay, so how did the ice break?
Speaker 2 (01:44):
Then? He just kept annoying me until I said yes
to that date, I guess. And here we are.
Speaker 1 (01:54):
So what made you so? Now? Not only are you together,
you're married and you decide to go into business together.
What kind of challenges does that present?
Speaker 2 (02:05):
To be honest, it doesn't give us a lot of
challenges because we work really well together.
Speaker 1 (02:09):
I know.
Speaker 2 (02:10):
People always tell us they're like, oh, I can never
work with my spouse, we'd be at each other's throats
all day. But realistically, I mean we're kind of like
the same person. We don't argue too much, and we
are very very work oriented and driven. I mean, it's
basically all we do. Our relationship is our work, but
we enjoy it and we like it that way.
Speaker 1 (02:26):
So how did you jump into this line of work?
Speaker 2 (02:29):
Any so? I mean, I not have my story about it,
and then he could tell you his side a little bit.
But I've always been into marketing and graphic design and
video editing. It's been something I've been doing honestly since
like middle school. I was always a nerd, and I
guess it paid off. But so I started working with
different contractors and remodelers like in my professional career, doing
their marketing and then you know, one day I just
(02:51):
went to Mike and I said, why don't we just
start our own thing?
Speaker 1 (02:54):
And Mike, what's your version of that story?
Speaker 3 (03:00):
Just before I met Liz, I was definitely more into
like the sales and marketing side of things. I ran
a canvassing from the prior employer. I was the canvas
a manager, So we would go and knocking door to door.
I did sales and home I saw windows, doors, roofs,
you name it. Then I started taking over the call
(03:25):
center in that prior employer. There was about ten different
callers all day long and smiling, daring, rehashing on prior
appointments that weren't closed, and I would get them back
in the house. And then that's kind of when Liz
came in. She took over in that department, and then
I worked directly under the manager himself.
Speaker 1 (03:47):
So so have you always been interested in, you know,
because that's one of the hottest fields now. So you
are way above the curve, way way early and then
at a lot of people. Is that is that an
advantage for you guys?
Speaker 2 (04:04):
I mean, I definitely think it is. Like I said,
it's something I've always been interested in. I'll definitely shout
out my aunt because when she works at a facility
where she does a lot of graphic design, and ever
since I was little, I was obsessed with it. I
remember seeing her like on her MacBook with like the
pen drawling designs and stuff, and I thought it was
so cool. And then I got really into public speaking
and everything and just the networking aspect and helping people
(04:26):
grow their business. It is so much fun. It is
so much fun.
Speaker 1 (04:30):
What are some of the some of the mistakes people
try to do on their own? And then why do
they you know, they end up coming to you.
Speaker 3 (04:38):
We see it all the time. It's I mean, basically,
I said, nine out of ten that come to us,
they're stuck in that routine, you know what I mean.
They're used to doing things from the nineteen nineties too,
and a lot of.
Speaker 2 (04:51):
People still do things from the nineties, believe it or not, so.
Speaker 3 (04:54):
They're just behind the times. I mean, we always say
Pittsbury's probably about twenty thirty years behind when it comes
to that.
Speaker 2 (05:02):
And I wouldn't say that marketing, Yeah, I wouldn't say
that for like everywhere, but there definitely are aspects and
places where we find that people are doing things online
that would have been great ten or fifteen years ago,
but it's really time to kind of amplify that. So
that's why they tend to bring us in. We have
a lot of people that'll try to use somebody in
house in their business, which is great and it can
be fantastic, but sometimes they can be a little bit limited.
(05:23):
We actually had a meeting with a client that just
signed on with us today yesterday, and they have an
in house marketing team, which is great, but they don't
have the capabilities of filming on job sites, filming in
the office, and having somebody who's constantly staying up to
date on everything like we are, because not only do
we have us, but we have a really solid team
of seven people as well.
Speaker 1 (05:43):
Okay, so give us an example. I don't want you
to name names, of course, you know, but give me
an example of a company that you know, just was
left the field. They didn't really understand the concept of
social media marketing and then how what did you do
to get them back on track?
Speaker 2 (06:02):
So we have a really good company for this. They
were one of our first companies as well. We've been
working with them for also about four or five years.
But they came to us. They'd been in business for
about thirty years and they were still doing a lot
of like print advertising. They really weren't doing much with
social media, and the social media content they were doing
was very like basic like stock photos and just Canva
(06:23):
templates and that's it. And so they came to us
and not only did we revamp their social structure with
all the results they saw from social They eventually handed
over their Google ads to us and their website as well,
and they've seen performance because they were in a spot
where they weren't doing that good and now they're excelling
very well. And they've even actually stopped like their print
ads and everything because of everything we've been able to
(06:45):
do with them online that's been able to help their business.
Speaker 1 (06:48):
Can you be more specific what you were able to do?
What did you do that was that really was a
difference maker for that particular client.
Speaker 2 (06:54):
Yeah, of course, so their social presence is going to
be one of the biggest ones. Their social presence was awful.
If you search them up online in general, you had
a really hard time binding them because their website was
built maybe in the early two thousand, so it wasn't
super user friendly. It was hard to find, and without
getting too two technical, we were just able to kind
of widen their reach and get them more backlinking online
(07:17):
so that way they rank higher.
Speaker 1 (07:19):
Okay, now you use in terminology that I may not.
Speaker 2 (07:22):
I won't. We won't go down the rabbit hole on terminology.
Speaker 1 (07:24):
I'm sorry, So what was the term that what you said?
The back linking backlinking what it was backlinking.
Speaker 2 (07:32):
So backlinking is getting a business reference in other places
online so they can be cited in articles and essentially
linked on other websites that backlink to their website.
Speaker 1 (07:41):
Okay, yeah, I'm not sure. I completely still understand that.
Speaker 2 (07:44):
I'll put the nerdiness away. I'll put the nerdiness away
a little bit. I'm sorry.
Speaker 1 (07:48):
Okay. I got a couple of questions. What makes you
difference than maybe other digital promoters? So what what's your
secret sauce?
Speaker 2 (07:55):
So our secret sauce, like you said, is definitely going
to be we offer everything. So there are a lot
of people that'll come to us and they'll have a
company running their Google Ads, they'll have a company handling
their website and a company doing their social media, and
somebody getting their content. And what we've seen that tends
to happen with that is there's too many pieces of
a puzzle that aren't moving together. Because if your person
(08:16):
running your Google and paid ads isn't conversating with your
website person and they don't have the right tags on there,
you're not going to be able to track your ads accordingly.
And if your social media person is promoting something that's
also not being promoted on your website. They're also not
speaking to each other. And then on top of that,
if you have somebody creating a social media plan but
they aren't getting the correct content for that with the
(08:37):
other person running your content, there's just tends to be
too much going on. And we simplify that for our clients.
We come up with a plan for them and handle
it all for them. So if they say they have
a goal, we'll give them an example of how we're
going to reach this goal, and we plan out the content,
we run the ads, we get the website accordingly set
up to that way, to that way it can convert.
Speaker 1 (08:57):
There's probably this probably a whole vernacular that people aren't
familiar with. So it would be easy just to go Mike,
Liz help, Yes.
Speaker 2 (09:09):
And that happens a lot. That happens a lot, believe
it or not, And we get that, We get.
Speaker 1 (09:13):
That a lot. What are some particular campaigns that you're
proud of?
Speaker 2 (09:17):
So in fact, there are, there's honestly a lot, And
I feel like that would almost be like a whole
nother segment within itself that we could go into. But
we're proud of just about everything we put out, and
our clients are as well.
Speaker 1 (09:27):
All right, so what are some of your goals in
the future? Where do you want to see, like con
move to the future, where do you want to see it?
Speaker 2 (09:36):
So we want to keep growing like we are currently
we're at about seven employees, which is really exciting and awesome.
And obviously, I mean the hot topic right now with
everyone is AI, right, and that's something we actually are
diving into really heavily. Not only am I going to
be teaching AI seminars going into twenty twenty six, but
we also are helping people employ AI employees and AI
(09:57):
customer service agents and everything like that.
Speaker 1 (09:59):
I interested whether AI was going to be a competitor
to use of yours or is it something that you're
going to incorporate.
Speaker 2 (10:07):
Yeah, so AI is not going to be a competitor
for us at all. I always tell people too, for
those of you that are scared of AI out there,
learn to adapt to it now, because the people that
learn to adapt to AI and learn how to use
it are going to be very successful in the future.
Speaker 1 (10:22):
Yeah.
Speaker 3 (10:23):
It's basically kind of one of those things to where
a lot of people currently are fraying to lose their
job because of AI.
Speaker 1 (10:31):
So the ones that.
Speaker 3 (10:32):
Are going to lose their job or the ones that
don't unilize it and take advantage of it like lose is.
Speaker 2 (10:37):
Saying, yeah, so just don't be scared of it.
Speaker 1 (10:39):
Yeah, just dive in and yeah, are you both local?
Did you grow up in the in the in the
Pittsburgh region?
Speaker 2 (10:45):
So I grew up in the North Huntington area.
Speaker 3 (10:48):
And I'm originally from Mount Pleasant.
Speaker 1 (10:50):
Okay, all right, So Pittsburgh's take care of Pittsburgh is
how do you How does your company find a way
to give back?
Speaker 2 (10:56):
So the way we find a way to give back,
it's actually we are on the committee for an organization
called Toys for Pittsburgh Tykes. It's extremely near and dear
to our heart. We actually did just end up getting
the organization. We were able to raise enough money over
the past couple of years that we were able to
get a warehouse to house all the toys and be
able to have like a place where the volunteers can
(11:18):
go to help for the organization itself. And Toys for
Pittsburgh Tykes gives back one hundred percent locally to all
the children in the Pittsburgh and surrounding areas, not just
like downtown Pittsburgh. It's Westmoreland County, Alleghany County, all surrounding areas.
Like I said, something we're super involved in. And there's
a couple other companies or committees that were on essentially
(11:40):
like the Mount Pleasant BDA is one of them. We've
helped out the west Moreland County Chamber, and we actually
have something really exciting coming up soon. We're going to
be doing some content with Mikey and Big Bob for
Stuff of Us for Toys for Tots. So I'm super
excited about that.
Speaker 1 (11:55):
And I'm sure that has an online component because they're
all about their online presence. Mmmmmm, can you tell us
what do you guys are going to do?
Speaker 2 (12:03):
Yeah, so I'm not fully sure yet. We actually have
our meeting after this to talk about it a little
bit more, but I know we're gonna help with some
video content for that. And I'm personally am super excited
to meet Mikey and Big Bob because being a pittsburgher myself,
I've been listening to them forever. I used to get
ready for high school listening to them, So I'm excited
to meet Mikey Big and.
Speaker 1 (12:21):
Stuff of Us is an amazing cause. Well, Mike and
Lizzie Connors Lake on Digital, what's your website again?
Speaker 2 (12:28):
Lake on Digital? L e A co O n Digital.
Speaker 1 (12:32):
And is there anything else that we didn't mention that
you want people to know?
Speaker 2 (12:38):
I mean, I guess the biggest thing would just be
be consistent online one hundred percent. I would definitely say
if you're looking for help growing your business, or even
if you just want helped and pointed in the right
direction at all, feel free to reach out to us.
We're always here to help you. And like I said,
don't be afraid of AI. It's here to help you.
Speaker 1 (12:56):
Buzy Mike, It's my pleasure. Thank you so much, thank you,
thank you. This has been the Sea the EOS you
Should Know podcast showcasing businesses that are driving our regional economy.
Part of iHeartMedia's commitment to the communities we serve. I'm
Johnny Hartwell, thank you so much for listening.
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