January 7, 2026 • 13 mins
Brigette Wolf is the Chief Marketing Officer at My/Mochi where she leads marketing and innovation and the brand’s transformation for growth.Brigette is responsible for fueling the company’s innovation pipeline through the creation of beyond the core products and partnerships as well as building the brand’s equity and connection to consumers.
Previously she was VP, Global Head of SnackFutures, Mondelēz International’s innovation and venture hub which launched in 2018 as part of the global snack leader’s growth agenda. There she ran intrepreneurship on her team launching new start up brands, venture capital and and CoLab, the company’s start-up engagement program.
Brigette was with Mondelēz International for 10 years, and in that time served as the senior director of Global Platform Innovation for the Gum & Candy and Biscuits categories as well the senior brand manager for Global belVita innovation.
Prior to this Brigette was with Kraft Foods for almost 10 years having served as the Global Innovation Manager for Oreo and the Brand Manager of several of the pizza and meal brands.
Prior to being part of the food industry, Brigette worked for Credit Suisse First Boston and Morgan Stanley in investment banking.Brigette received her undergraduate degree from The Wharton School of Business at the University of Pennsylvania and her MBA from Northwestern Kellogg School of Management.
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Speaker 1 (00:00):
M and T Bank presents CEOs You Should Know, Riven
by Western Transportation Group and.
Speaker 2 (00:06):
I Heeart Media. Hi everyone, this is Steve Alson. Welcome
to this week's edition of CEOs You Should Know. I'm
thrilled to be joined by Bridget Wolf, the chief marketing
officer of Mymochi. Ridget, thanks for being here today.
Speaker 1 (00:15):
Thank you so much for having me.
Speaker 2 (00:17):
We're so excited to jump into your journey and learn
more about my Moochi too. So to kick it off,
I know you had a very interesting journey from investment
banking to leading innovation at global food giants like Mandolas,
to now steering growth at my Mochi. What inspired the
shift from finance to food and how has that really
approached your leadership.
Speaker 1 (00:38):
So I love food, so we can start with that.
I'd love to eat.
Speaker 3 (00:42):
But it was really a CEO we were running an
IPO for when I was doing investment banking, and he
was so passionate about the consumers and what they care
about and who they are, and it was completely inspiring
to get into that. So CpG just became a natural extension.
And then, like any job and anything, you start learning
where your values are and how to treat people and
(01:03):
so what kind of leader I want to be and
how do I want to empower people? And how do
I want to trust people? And what you know, excellence
do you expect of them? So it all builds from
one to the next.
Speaker 2 (01:13):
That's awesome. And I know you've worked at massive corporations too,
nimble startups. What were different turning points or moments that
really helped your perspective in brand building and that consumer connection.
Speaker 1 (01:26):
So I was fortunate.
Speaker 3 (01:26):
I started off I'm very small brands like stovetop, where
you're like, love it and when was the last time
you bought it? And so we had to talk about that,
and then I got to work on signature brands like
de Joorno.
Speaker 1 (01:37):
But the keystone was Oreo.
Speaker 3 (01:39):
Everyone talks about the emotional connection and their memories of
it are the first time they had it or who
they have it with.
Speaker 1 (01:45):
Other than that to me was pivotable.
Speaker 3 (01:47):
Is how do you create such a deep, loving, emotional
connection just not to the product that ivery was like
it's the best, but then to the brand and they
experienced it that there just is nothing comparable to it.
Speaker 2 (01:58):
That's awesome. Today's my daughters and she requested an Oreo
birthday cache, So completely understand that perspective.
Speaker 3 (02:04):
Yeah, And when you build something that iconic, it's how
you stay relevant over time? How do you stay current
with what consumers wanted to use you and how they
want to approach you.
Speaker 1 (02:14):
So it's beyond just that product. You really are part
of their lives.
Speaker 2 (02:17):
Yeah. Absolutely, And speaking of brands like Oreo, such a
legacy brand, looking at what you might have learned there,
how did you apply those lessons to like that startup mentality?
Speaker 3 (02:27):
Yeah, so I was thinking about this. It's no different
in sports. We come back to fundamentals and so we
always want to know is who is your consumer, what
do they care about?
Speaker 1 (02:37):
What do you offer them in their lives? And then
how do you make it better?
Speaker 3 (02:40):
And so for us in Mimochi, we have this amazing
experiential like censorial thing where we've got premium scoops of
ice cream wrapped in this.
Speaker 1 (02:47):
Dough, You chew it, you hold it.
Speaker 3 (02:50):
So how do I connect with someone that way and
explain it to them in a way that fits into
their lives and it makes them happier.
Speaker 2 (02:56):
And they're delicious? Speaking at my mode, you're not only
leading marketing but also innovation, which is so important for
every brand. How do you foster a culture that encourages
both thinking creative, out of the box ideas while obviously
keeping up with the consumer growth and the consumer consumption.
Speaker 3 (03:14):
It's always a balance because you have to say, well,
can we do it right? Like can we physically make it?
And then the question is should we do it? Because
does anyone care? Like there's a really cool hair rain idea,
but are you going to actually buy it or anyone
you know going to buy it? And then it's you know,
can we make money in it? So I think there's
that balance of kind of keeping a discipline there to
how far to stretch it, but then being playful and
(03:35):
saying what could be possible if and how might we
do this?
Speaker 1 (03:39):
And you know, where could we stretch the brand?
Speaker 3 (03:41):
And some of it's really out there and some of
it's super close in and so we just can play
with it and say what would give you more delight?
Speaker 1 (03:48):
What we bring more joy to someone?
Speaker 3 (03:51):
We all are about that, eating experience and color and
visual so how do we how do we do more?
Speaker 2 (03:56):
I love that. Yeah, I know that we talked about
this a little bit earlier, but you helped the long
different ventures. And you work closely with startups like snack
Futures and collab, how do that experience help you as
you lead teams and mentor other talent at a brand
like Mimochi.
Speaker 3 (04:10):
So you always have to remember, not everyone knows everything
you're talking about. I would very privileged to have some
kind of formal training in my CpG. So when is
bringing everyone along that journey or terms? There is something
incredibly powerful about startups. They are scrappy, they're courageous, they're bold,
they move fast, sometimes chaotically. So how do we have
that discipline to say, why are we doing what we're
(04:32):
doing and checking ourselves and having some plause but be
willing to take those risks and try and test and learn.
And you don't have to do everything, You just have
to do enough where you learn something and then move forward.
Speaker 1 (04:43):
So there's really a beauty.
Speaker 3 (04:45):
In the small that the big learn from, and then
the big that can help the little.
Speaker 2 (04:49):
Awesome. Let's go back to innovation. We know that sometimes
innovation could be seen as risky or resource intensive, right,
what's been your approach to balancing those breaking through and
with the commercial visibility?
Speaker 3 (05:02):
It is about how can I do it small if
it's really out there, how can I manage the investment
and the cost, can we fail really quickly? Can we
test it in a marketer or with the consumer group,
and then being willing to pivot. You may have an
amazing idea and an amazing product and either we're not
explaining it right or something in the delivery of that
bundle is wrong and we need to go there. And
(05:24):
then sometimes you have to just say we love it,
but we can't do it, and that's okay too, saying no,
it's okay.
Speaker 2 (05:32):
Absolutely, Maybe it's not right now, but down the line, Yeah,
I know something you say that I love is tasting
the joy and that's core. I know it's the Mimochi brand.
How do you ensure that that translates through your marketing,
through your product development, and the entire consumer experience.
Speaker 3 (05:46):
Yeah, you need that red thread through everything that you do,
every touch point. And we are now really assessing that
from our packaging, our communications, our Instagram, the product. I mean,
if we're not joyfully chill. And I was even in
the airport with my sweat and somebody asked me what
does that mean? And he's like, are they the same.
I'm like, well, when I chill, I kind of feel joyful.
So we have to make sure that we rebring smiles,
(06:09):
whether someone's on their own or with a bunch of people.
And how do we elevate every interaction. Every day you
deserve a little moment of joy and we can help
him do that.
Speaker 2 (06:18):
I love that. Yeah, I know that the frozen food
category in particular is a very competitive category. How do
you prioritize in the CML role long term brand equity
versus that short term growth?
Speaker 3 (06:31):
It is always a tension of you, whether it's for
investors the market that you want that growth. But the
truth is without long term equity, you just have a
cool product and you don't have a brand and something more.
And ultimately, and we have a really cool product. Other
competitors come in and they mimic you, and there's a
need too. So the question is how do I have
a defense to say, well, I'm not only the original
(06:55):
and I may be the best, which we are in
our opinion, but we're also the one that know our
consumer is the best and no one love you and
so you can trust us to do right by you.
And that to me is where the loyalty is because
they're willing to try things, they're willing to advocate for us,
like nothing is better than a consumer is like this
is the best thing in my day. And I'm just
going to tell everyone that. I know. That is when
(07:16):
you've got equity and then it pays back to the
product and.
Speaker 2 (07:19):
You're bringing them that joy. We talked about bring them
that joy. Absolutely. I know you have such a big
retail footprint and you do have a diverse flavor portfolio.
How do you ensure that my Emochi is still both
accessible and also different in a crowded marketplace? Yeah.
Speaker 3 (07:33):
The first thing was actually when we launched my Emochi nationwide,
it was really to democratize it and make it approachable
and accessible. It's kind of funky, right. It has its
roots in Japan. No one knows how it is. We
talk about how do you pronounce it? Right?
Speaker 1 (07:46):
It's different.
Speaker 3 (07:47):
So it's my Emochi and some people are hesitant on
that or they see it and they think, like it
kind of looks interesting, and we know it tastes delicious,
but am I going to really enjoy it? So it's
really making it colorful, playful and in our flavors. It's
kind of like one foot in the familiar and one
foot in the unknown. You may not know what mochi is.
It's that done. You know, this soft sweet dough that's
(08:08):
actually pounded for good luck historically. Yeah, and then our
ice cream flavors are like cookie dough and cookies and
cream and strawberry and mango. So they're not so scary
birthday cake like. We can go on and on about
our flavors, but they really are something that someone can say,
I understand what that is, and now I just get
to experience in a totally cool new way.
Speaker 2 (08:28):
That's awesome. Yeah, so let's talk a little bit about you.
I know that one of the most challenging moments you
faced in your career was either a brand or business perspective.
What would how did you navigate that and what did
you learn from those different experiences.
Speaker 3 (08:43):
You gotta be kind to yourself, and we'll talk about
that in a little bit. I think with everything is
what can I learn from it? So I don't like
pointing fingers. So the question is if something goes wrong,
the question is, well, how did I get there?
Speaker 1 (08:55):
And then how do I not repeat that again?
Speaker 3 (08:57):
Or how do we avoid it in the future, And
sometimes that's a question. I thought I did everything right,
and clearly somewhere along the way I either did something wrong, misspoke, misled, confused, right,
And that's part of just being human and learning how
to just figure out okay, like there's only so long
you can wallow in that one, move on and let's
fix it and go on.
Speaker 2 (09:18):
That's great advice instead of beating yourself up, like how
do you grow? How do you evolve from that?
Speaker 1 (09:22):
Always?
Speaker 2 (09:22):
I know you mentioned that your ethosis is rooted in
simplicity in humanity, right, how have those values allowed you
to make tough decisions? Especially being in such a high
stakes leadership role.
Speaker 3 (09:34):
It's really important. The simplicity piece is what are we
trying to achieve? What is our focus? And being able
to prioritize within that and being simpler helps explain some
of those harder decisions versus the convoluted, long winded answer
them like I've just given you a nothing answer. So
simplicity to me is really connected to also transparency and authenticity.
(09:54):
I know they're really big buzzwords, but it's how do
I tell you what I think is really going on?
And how do I do an way that I would
want to be spoken to and explain it to others.
So that's always important to me with every manager leader
i've had, is how what have I wanted to be
treated on this? And then I get the opportunity to
see if I can walk that talk now.
Speaker 2 (10:12):
Yeah, I think that's a refreshing point of view too,
right to have that personal connections. Don't know how you're
relating that message. Yeah, I always love asking this question
for everybody that comes in. If you were to give
advice to anyone that's tuning in that is thinking about
creating a brand new product with an innovation, or they're
thinking about entering into the marketing profession, what advice would
(10:32):
you give them? What advice do you wish you had
when you first were starting out.
Speaker 3 (10:37):
It's okay not to go as fast and have everything
happen as much as you want. You know, we all
joke about our plans and our promotions and everything we
want to achieve in life, and it really is a
long journey. So being kind to yourself when stuff doesn't
go as quickly as you wanted or didn't go the
way you wanted to. For those that are creating new
brands and businesses. God bless you. It is courageous and
(11:00):
it's hard, and it's it is an uphill thing, and
there are days where you will feel victorious and days
you will feel so alone, but reminding yourself of those
wins that you can do this and you show up
to do it every day. And yeah, like my career
now has been long. We're now in decades that we
can talk about and I don't think I appreciated how
long that is and how you can really enjoy the ride.
Speaker 2 (11:22):
That's awesome, great advice. So what is next for Mymochi?
Are there any exciting developments or expansions you could tell us.
Speaker 3 (11:30):
We're not going to about launches, but we got any
flavors and we have our seasonals coming out, so we
go check them out from our We've got an amazing
caramel apple, and our pumps and spice and our hot chocolate.
We can go on on about those. We are working
through innovation pipelines right now. How do we stretch those
possibilities for Mimochi and bring more joy? And then on
our marketing and communications is how do we elevate consumer
(11:52):
experiences and touch points? So you will be at different
events next year and this year literally handing out my
mochi and hopefully elevating those points in your day.
Speaker 2 (12:02):
Hopefully it's some iHeart events. Yes, So, what is one
thing you want our listeners to take away about my
Moochi's mission? What would that be?
Speaker 3 (12:10):
It really is about sharing joy, spreading the joy and
tasting the joy.
Speaker 1 (12:15):
And you can do.
Speaker 3 (12:16):
That every day by just trying a little bit yourself
and you know, pass it on to someone almost so
we can pay it forward. We need more smiles and
joy in the world and we can all joyfully chill
a little bit more.
Speaker 2 (12:27):
Yeah, we covered a lot. Yeah. Is there anything you
feel like we might have missed that you want our
listeners to know?
Speaker 1 (12:33):
No, I thank you.
Speaker 3 (12:35):
Our brand is to make you feel good and if
we're not delivering that told me accountable.
Speaker 1 (12:40):
You know.
Speaker 3 (12:41):
I feel that way with our employees and my team,
our partners here. You know, we are supposed to make
every interaction with us better and make you feel better
for it.
Speaker 2 (12:50):
Awesome. If someone's suiting in and they want to learn
more about my Moochi or maybe try my emochi, what
should they do?
Speaker 3 (12:56):
Go to Mymochi dot com and you can see where
to buy it any flavor that you want in the country.
You can follow us on Instagram or on TikTok and Facebook.
Speaker 1 (13:05):
We're everywhere.
Speaker 2 (13:05):
Well, I'm excited to try those seasonal flavors. It's them delicious.
Speaker 1 (13:08):
Yeah, they're amazing.
Speaker 2 (13:09):
Well, Bridget, thank you so much for coming in. You
could tell by your passion enthusiasm that you love what
you do, and I think that's one of the most
important things. And I'm excited to see what's next for
mymochi and your journey continuing.
Speaker 1 (13:20):
Thank you so much. Thank you for having me.
Speaker 2 (13:22):
Absolutely and thank you all for tuning in. Tune into
next week's edition of CEOs. You should know. Our community partner,
M and T Bank supports CEOs you should know as
part of their ongoing commitment to building strong communities, and
that starts by backing the businesses within them. As a
Bank for Communities, M and T believes in dedicating time, talent,
and resources to help local businesses thrive because when businesses succeed,
(13:46):
our community succeed.
M and T Bank presents CEOs You Should Know, Riven
by Western Transportation Group and.
Speaker 2 (00:06):
I Heeart Media. Hi everyone, this is Steve Alson. Welcome
to this week's edition of CEOs You Should Know. I'm
thrilled to be joined by Bridget Wolf, the chief marketing
officer of Mymochi. Ridget, thanks for being here today.
Speaker 1 (00:15):
Thank you so much for having me.
Speaker 2 (00:17):
We're so excited to jump into your journey and learn
more about my Moochi too. So to kick it off,
I know you had a very interesting journey from investment
banking to leading innovation at global food giants like Mandolas,
to now steering growth at my Mochi. What inspired the
shift from finance to food and how has that really
approached your leadership.
Speaker 1 (00:38):
So I love food, so we can start with that.
I'd love to eat.
Speaker 3 (00:42):
But it was really a CEO we were running an
IPO for when I was doing investment banking, and he
was so passionate about the consumers and what they care
about and who they are, and it was completely inspiring
to get into that. So CpG just became a natural extension.
And then, like any job and anything, you start learning
where your values are and how to treat people and
(01:03):
so what kind of leader I want to be and
how do I want to empower people? And how do
I want to trust people? And what you know, excellence
do you expect of them? So it all builds from
one to the next.
Speaker 2 (01:13):
That's awesome. And I know you've worked at massive corporations too,
nimble startups. What were different turning points or moments that
really helped your perspective in brand building and that consumer connection.
Speaker 1 (01:26):
So I was fortunate.
Speaker 3 (01:26):
I started off I'm very small brands like stovetop, where
you're like, love it and when was the last time
you bought it? And so we had to talk about that,
and then I got to work on signature brands like
de Joorno.
Speaker 1 (01:37):
But the keystone was Oreo.
Speaker 3 (01:39):
Everyone talks about the emotional connection and their memories of
it are the first time they had it or who
they have it with.
Speaker 1 (01:45):
Other than that to me was pivotable.
Speaker 3 (01:47):
Is how do you create such a deep, loving, emotional
connection just not to the product that ivery was like
it's the best, but then to the brand and they
experienced it that there just is nothing comparable to it.
Speaker 2 (01:58):
That's awesome. Today's my daughters and she requested an Oreo
birthday cache, So completely understand that perspective.
Speaker 3 (02:04):
Yeah, And when you build something that iconic, it's how
you stay relevant over time? How do you stay current
with what consumers wanted to use you and how they
want to approach you.
Speaker 1 (02:14):
So it's beyond just that product. You really are part
of their lives.
Speaker 2 (02:17):
Yeah. Absolutely, And speaking of brands like Oreo, such a
legacy brand, looking at what you might have learned there,
how did you apply those lessons to like that startup mentality?
Speaker 3 (02:27):
Yeah, so I was thinking about this. It's no different
in sports. We come back to fundamentals and so we
always want to know is who is your consumer, what
do they care about?
Speaker 1 (02:37):
What do you offer them in their lives? And then
how do you make it better?
Speaker 3 (02:40):
And so for us in Mimochi, we have this amazing
experiential like censorial thing where we've got premium scoops of
ice cream wrapped in this.
Speaker 1 (02:47):
Dough, You chew it, you hold it.
Speaker 3 (02:50):
So how do I connect with someone that way and
explain it to them in a way that fits into
their lives and it makes them happier.
Speaker 2 (02:56):
And they're delicious? Speaking at my mode, you're not only
leading marketing but also innovation, which is so important for
every brand. How do you foster a culture that encourages
both thinking creative, out of the box ideas while obviously
keeping up with the consumer growth and the consumer consumption.
Speaker 3 (03:14):
It's always a balance because you have to say, well,
can we do it right? Like can we physically make it?
And then the question is should we do it? Because
does anyone care? Like there's a really cool hair rain idea,
but are you going to actually buy it or anyone
you know going to buy it? And then it's you know,
can we make money in it? So I think there's
that balance of kind of keeping a discipline there to
how far to stretch it, but then being playful and
(03:35):
saying what could be possible if and how might we
do this?
Speaker 1 (03:39):
And you know, where could we stretch the brand?
Speaker 3 (03:41):
And some of it's really out there and some of
it's super close in and so we just can play
with it and say what would give you more delight?
Speaker 1 (03:48):
What we bring more joy to someone?
Speaker 3 (03:51):
We all are about that, eating experience and color and
visual so how do we how do we do more?
Speaker 2 (03:56):
I love that. Yeah, I know that we talked about
this a little bit earlier, but you helped the long
different ventures. And you work closely with startups like snack
Futures and collab, how do that experience help you as
you lead teams and mentor other talent at a brand
like Mimochi.
Speaker 3 (04:10):
So you always have to remember, not everyone knows everything
you're talking about. I would very privileged to have some
kind of formal training in my CpG. So when is
bringing everyone along that journey or terms? There is something
incredibly powerful about startups. They are scrappy, they're courageous, they're bold,
they move fast, sometimes chaotically. So how do we have
that discipline to say, why are we doing what we're
(04:32):
doing and checking ourselves and having some plause but be
willing to take those risks and try and test and learn.
And you don't have to do everything, You just have
to do enough where you learn something and then move forward.
Speaker 1 (04:43):
So there's really a beauty.
Speaker 3 (04:45):
In the small that the big learn from, and then
the big that can help the little.
Speaker 2 (04:49):
Awesome. Let's go back to innovation. We know that sometimes
innovation could be seen as risky or resource intensive, right,
what's been your approach to balancing those breaking through and
with the commercial visibility?
Speaker 3 (05:02):
It is about how can I do it small if
it's really out there, how can I manage the investment
and the cost, can we fail really quickly? Can we
test it in a marketer or with the consumer group,
and then being willing to pivot. You may have an
amazing idea and an amazing product and either we're not
explaining it right or something in the delivery of that
bundle is wrong and we need to go there. And
(05:24):
then sometimes you have to just say we love it,
but we can't do it, and that's okay too, saying no,
it's okay.
Speaker 2 (05:32):
Absolutely, Maybe it's not right now, but down the line, Yeah,
I know something you say that I love is tasting
the joy and that's core. I know it's the Mimochi brand.
How do you ensure that that translates through your marketing,
through your product development, and the entire consumer experience.
Speaker 3 (05:46):
Yeah, you need that red thread through everything that you do,
every touch point. And we are now really assessing that
from our packaging, our communications, our Instagram, the product. I mean,
if we're not joyfully chill. And I was even in
the airport with my sweat and somebody asked me what
does that mean? And he's like, are they the same.
I'm like, well, when I chill, I kind of feel joyful.
So we have to make sure that we rebring smiles,
(06:09):
whether someone's on their own or with a bunch of people.
And how do we elevate every interaction. Every day you
deserve a little moment of joy and we can help
him do that.
Speaker 2 (06:18):
I love that. Yeah, I know that the frozen food
category in particular is a very competitive category. How do
you prioritize in the CML role long term brand equity
versus that short term growth?
Speaker 3 (06:31):
It is always a tension of you, whether it's for
investors the market that you want that growth. But the
truth is without long term equity, you just have a
cool product and you don't have a brand and something more.
And ultimately, and we have a really cool product. Other
competitors come in and they mimic you, and there's a
need too. So the question is how do I have
a defense to say, well, I'm not only the original
(06:55):
and I may be the best, which we are in
our opinion, but we're also the one that know our
consumer is the best and no one love you and
so you can trust us to do right by you.
And that to me is where the loyalty is because
they're willing to try things, they're willing to advocate for us,
like nothing is better than a consumer is like this
is the best thing in my day. And I'm just
going to tell everyone that. I know. That is when
(07:16):
you've got equity and then it pays back to the
product and.
Speaker 2 (07:19):
You're bringing them that joy. We talked about bring them
that joy. Absolutely. I know you have such a big
retail footprint and you do have a diverse flavor portfolio.
How do you ensure that my Emochi is still both
accessible and also different in a crowded marketplace? Yeah.
Speaker 3 (07:33):
The first thing was actually when we launched my Emochi nationwide,
it was really to democratize it and make it approachable
and accessible. It's kind of funky, right. It has its
roots in Japan. No one knows how it is. We
talk about how do you pronounce it? Right?
Speaker 1 (07:46):
It's different.
Speaker 3 (07:47):
So it's my Emochi and some people are hesitant on
that or they see it and they think, like it
kind of looks interesting, and we know it tastes delicious,
but am I going to really enjoy it? So it's
really making it colorful, playful and in our flavors. It's
kind of like one foot in the familiar and one
foot in the unknown. You may not know what mochi is.
It's that done. You know, this soft sweet dough that's
(08:08):
actually pounded for good luck historically. Yeah, and then our
ice cream flavors are like cookie dough and cookies and
cream and strawberry and mango. So they're not so scary
birthday cake like. We can go on and on about
our flavors, but they really are something that someone can say,
I understand what that is, and now I just get
to experience in a totally cool new way.
Speaker 2 (08:28):
That's awesome. Yeah, so let's talk a little bit about you.
I know that one of the most challenging moments you
faced in your career was either a brand or business perspective.
What would how did you navigate that and what did
you learn from those different experiences.
Speaker 3 (08:43):
You gotta be kind to yourself, and we'll talk about
that in a little bit. I think with everything is
what can I learn from it? So I don't like
pointing fingers. So the question is if something goes wrong,
the question is, well, how did I get there?
Speaker 1 (08:55):
And then how do I not repeat that again?
Speaker 3 (08:57):
Or how do we avoid it in the future, And
sometimes that's a question. I thought I did everything right,
and clearly somewhere along the way I either did something wrong, misspoke, misled, confused, right,
And that's part of just being human and learning how
to just figure out okay, like there's only so long
you can wallow in that one, move on and let's
fix it and go on.
Speaker 2 (09:18):
That's great advice instead of beating yourself up, like how
do you grow? How do you evolve from that?
Speaker 1 (09:22):
Always?
Speaker 2 (09:22):
I know you mentioned that your ethosis is rooted in
simplicity in humanity, right, how have those values allowed you
to make tough decisions? Especially being in such a high
stakes leadership role.
Speaker 3 (09:34):
It's really important. The simplicity piece is what are we
trying to achieve? What is our focus? And being able
to prioritize within that and being simpler helps explain some
of those harder decisions versus the convoluted, long winded answer
them like I've just given you a nothing answer. So
simplicity to me is really connected to also transparency and authenticity.
(09:54):
I know they're really big buzzwords, but it's how do
I tell you what I think is really going on?
And how do I do an way that I would
want to be spoken to and explain it to others.
So that's always important to me with every manager leader
i've had, is how what have I wanted to be
treated on this? And then I get the opportunity to
see if I can walk that talk now.
Speaker 2 (10:12):
Yeah, I think that's a refreshing point of view too,
right to have that personal connections. Don't know how you're
relating that message. Yeah, I always love asking this question
for everybody that comes in. If you were to give
advice to anyone that's tuning in that is thinking about
creating a brand new product with an innovation, or they're
thinking about entering into the marketing profession, what advice would
(10:32):
you give them? What advice do you wish you had
when you first were starting out.
Speaker 3 (10:37):
It's okay not to go as fast and have everything
happen as much as you want. You know, we all
joke about our plans and our promotions and everything we
want to achieve in life, and it really is a
long journey. So being kind to yourself when stuff doesn't
go as quickly as you wanted or didn't go the
way you wanted to. For those that are creating new
brands and businesses. God bless you. It is courageous and
(11:00):
it's hard, and it's it is an uphill thing, and
there are days where you will feel victorious and days
you will feel so alone, but reminding yourself of those
wins that you can do this and you show up
to do it every day. And yeah, like my career
now has been long. We're now in decades that we
can talk about and I don't think I appreciated how
long that is and how you can really enjoy the ride.
Speaker 2 (11:22):
That's awesome, great advice. So what is next for Mymochi?
Are there any exciting developments or expansions you could tell us.
Speaker 3 (11:30):
We're not going to about launches, but we got any
flavors and we have our seasonals coming out, so we
go check them out from our We've got an amazing
caramel apple, and our pumps and spice and our hot chocolate.
We can go on on about those. We are working
through innovation pipelines right now. How do we stretch those
possibilities for Mimochi and bring more joy? And then on
our marketing and communications is how do we elevate consumer
(11:52):
experiences and touch points? So you will be at different
events next year and this year literally handing out my
mochi and hopefully elevating those points in your day.
Speaker 2 (12:02):
Hopefully it's some iHeart events. Yes, So, what is one
thing you want our listeners to take away about my
Moochi's mission? What would that be?
Speaker 3 (12:10):
It really is about sharing joy, spreading the joy and
tasting the joy.
Speaker 1 (12:15):
And you can do.
Speaker 3 (12:16):
That every day by just trying a little bit yourself
and you know, pass it on to someone almost so
we can pay it forward. We need more smiles and
joy in the world and we can all joyfully chill
a little bit more.
Speaker 2 (12:27):
Yeah, we covered a lot. Yeah. Is there anything you
feel like we might have missed that you want our
listeners to know?
Speaker 1 (12:33):
No, I thank you.
Speaker 3 (12:35):
Our brand is to make you feel good and if
we're not delivering that told me accountable.
Speaker 1 (12:40):
You know.
Speaker 3 (12:41):
I feel that way with our employees and my team,
our partners here. You know, we are supposed to make
every interaction with us better and make you feel better
for it.
Speaker 2 (12:50):
Awesome. If someone's suiting in and they want to learn
more about my Moochi or maybe try my emochi, what
should they do?
Speaker 3 (12:56):
Go to Mymochi dot com and you can see where
to buy it any flavor that you want in the country.
You can follow us on Instagram or on TikTok and Facebook.
Speaker 1 (13:05):
We're everywhere.
Speaker 2 (13:05):
Well, I'm excited to try those seasonal flavors. It's them delicious.
Speaker 1 (13:08):
Yeah, they're amazing.
Speaker 2 (13:09):
Well, Bridget, thank you so much for coming in. You
could tell by your passion enthusiasm that you love what
you do, and I think that's one of the most
important things. And I'm excited to see what's next for
mymochi and your journey continuing.
Speaker 1 (13:20):
Thank you so much. Thank you for having me.
Speaker 2 (13:22):
Absolutely and thank you all for tuning in. Tune into
next week's edition of CEOs. You should know. Our community partner,
M and T Bank supports CEOs you should know as
part of their ongoing commitment to building strong communities, and
that starts by backing the businesses within them. As a
Bank for Communities, M and T believes in dedicating time, talent,
and resources to help local businesses thrive because when businesses succeed,
(13:46):
our community succeed.
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