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December 1, 2025 47 mins
In this episode of Demystifying Money, Misty Lynch sits down with master certified life coach Katie Pulsifer for a direct conversation about mindset, purpose, and financial empowerment. Whether you're feeling stuck in a successful life or looking for your next step, this episode offers clear strategies and real-world advice.Topics covered include:
  • The differences between therapy and coaching, and how each supports personal growth
  • Why high-achieving women often hesitate to invest in themselves or take risks
  • Navigating complex emotions like gratitude and disappointment simultaneously
  • The importance of challenging inherited "rules" and setting boundaries for your time
  • Practical approaches for service-based entrepreneurs to price and value their work realistically
Where to find Katie Pulsifer

Website: katiepulsifercoaching.com
Instagram: @katiepulsifer
Facebook: Katie Pulsifer
LinkedIn: @katiepulsifer


Where to find Misty 

Websites: 
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Demistifying Money Podcast, where each week you
will hear unforgettable conversations with expert guests about success, money, business,
and small steps you can take to elevate your life
and wealth. Now here's your host, Misty Lynch.

Speaker 2 (00:18):
Everybody, thank you so much for joining us the Demister
Buying Money Podcast. I'm your host, Misty Lynch, and today
I'm joined by Katie Pulsifer. She's a Master certified Life coach,
mentor and founder of Katie Pulsifer Coaching and the Golden
Coaching Certification. So for thirteen years she's supported visionary women
who felt they've built a beautiful life but since that

(00:38):
there's something next, maybe something more aligned, something more meaningful
and financially empowered, waiting for them. So I'm excited to
talk with Katie today just to see kind of her
thoughts on you know, what's you know, if you're maybe
you're a woman, you're listening or man listening to there's
a lot of times when we feel these things and
you know, everything is perfect, everything is beautiful and looks good,

(01:01):
but maybe you feel like there's something missing and or
maybe you've heard can't you just be happy? So for
you listening. If you have had these thoughts and are
curious about how to then get to the bottom of
what's happening and what's going on and to find some
more meaning and happiness in your life, Today's episode should
be very helpful for you. So thank you Katie so

(01:22):
much for joining me today.

Speaker 3 (01:23):
Oh, thank you so much for having me. It's a
pleasure to be here.

Speaker 4 (01:27):
This episode of Demystifying Money with Miss dy Lynch is
proudly sponsored by Soundview Financial Advisors. Visit www dot Soundview
financial Advisors dot com to learn more.

Speaker 2 (01:42):
So we both went through the same Life Coach training school,
which I was a big fan of, and when I
started it, it was really because of listening to other
coaches other podcasts that it really started to help me
build some skills and some of my own tools to
do things like leave corporate, adjust to being a mother,
all of these things that it was so helpful for.

(02:03):
But what was your journey, how did you move into
coaching and what led you to create your own business
and methodology in it.

Speaker 3 (02:11):
Well, I found a coach back in twenty twelve when
my first marriage was unraveling and we had already been
married at seventeen years at that point, and I was
convinced it was going to be the one forever and
that was not the case. And after a couple of
years in therapy trying to make sense of what had

(02:33):
happened and where to go next, coaching really arrived in
my life at that moment and helped me answer the
question where to go next. Therapy gave me so much
understanding of patterns and behaviors and what got me to
that point. Coaching took me from that moment and helped
me see, oh, I get to create my own future.

(02:56):
That literally had never occurred to me in my early
forties that I was responsible because I just kind of
made whatever came my way work. I also at that
time left a corporate job in New England that I
had had for thirteen years, and so it was just
this massive moment of transformation and coaching just helped me

(03:18):
support myself through those big and very scary hurdles. I'm
not going to minimize them in any way, but it
just helped me understand myself more. I then wanted to
study coaching and become a coach, and I worked at
the school that you and I went to for five
years training coaches and have been out on my own

(03:41):
for a few years since then. And based on everything
I see happening in our world, how big problems and
small personal problems get us, I just am out here
wanting to help people understand how they think, why they feel,
what they feel feel, why they do what they do,

(04:02):
so they can live with more intention and purpose. So
I'm trying to make a difference every day in this world.

Speaker 2 (04:10):
I think that's so important. As you mentioned, like some
of the things that you lived through and you know
how therapy helped you in some ways, and coaching, I
feel like some of these skills and some of these
tools they're not ones that we've ever learned before to
really because a lot of us feel, like you said,
like I didn't feel like I was in charge of

(04:31):
my future. Like you are told by your teachers what
to think and study your job, you know, all these
things where you're kind of getting directions and you know
and being told what to do next. And then some
point you get in your life where no one is
telling you what you need to be doing anymore, what
you should do, and you're in charge of that. And

(04:52):
for some people it's uncomfortable. You want to say, just
somebody tell me what to do next? Please, Like I
want the answer sheet. This is really hard, there's too
many choices. So I love that you're helping people kind
of work through that because it was helpful for you,
and I think once you see how it helps you,
it's easier to kind of want to go out and
share it with more people and give them help. So

(05:14):
when you started working with high achieving women in midlife,
what were some patterns that you've noticed around things like
money and mindset when it comes to them trying to
figure out what's next in their life.

Speaker 3 (05:26):
Oh, it's rooted in absolutely everything that you just said.
A lot of the way that we are socialized is
to outsource expertise to others. Often it's men for lots
of historical reasons, but it's even our parents, our bosses,
our you know, people that we respect and admire. We assume,

(05:53):
sometimes correctly and sometimes not, that people outside of us
have better information, have more answers, are more qualified. So
we're not used to tapping in always to ourselves and
what we know, what we want, what matters to us,
and build from there. We often also know way more

(06:15):
than we will give ourselves credit for at least I
will speak to that myself, like sometimes I am quick
to dismiss my gut or my intuition when it really
is trying to get my attention so that I follow
through on what matters most to me. So this often
is what comes up in coaching sessions one on one,

(06:37):
and it manifests in women maybe being hesitant to invest
in themselves if they have a business idea, or they
want to write a book, or they want to start
a passion project, but there's some tentativeness or some fear
about what will go wrong, what will people think, I've

(06:59):
never done it before, And those thoughts often then just
become the reason to not move forward, which is kind
of heartbreaking. I'm sure you see it too in your work,
to see someone who has a dream or an idea
like tamp it down so quickly.

Speaker 2 (07:18):
Yeah, And I've noticed that a lot of times when
they have these these dreams and ideas. It might not
be anybody else saying like, no, that's a bad idea,
don't do it. It's usually they're their harshest critic. It's
them that are saying, oh, but everyone, And it's like
who's everybody?

Speaker 3 (07:34):
What is this?

Speaker 2 (07:35):
Like what whereas? And like they've just dismissed, like, yeah,
no one's gonna this isn't gonna work out. And I
think that it does keep people from taking chances, taking
some risks, or actually finding something that they really do enjoy,
because one thing I've noticed with some people is like
when I ask like, what's the worst that could happen,
they describe their life today, Well, I could go back

(07:56):
and get a corporate job. Well I could go do this,
and that is what they're choosing every day. And I
don't think that people realize that sometimes the worst case
scenario is what they're choosing. And so that you know,
obviously was tough. You know, when I left corporate, You've
left a long career in corporate too, you have a
nice paycheck, you have benefits, Like it's kind of it

(08:18):
is scary, but also I've seen a lot of people
where it's worked out really well for them, but it's
easy to to not take a chance. So I think
that's really important that you're working on that type of
those thoughts and in helping people find some clarity around that,
because there are some people, you know who like we
mentioned earlier that have built a beautiful life. Maybe they

(08:40):
have the cars and the house and the kids and
the jobs, but they don't feel happy. Yeah, they feel discontent.
How have you started to help those people who actually
feel bad about feeling bad?

Speaker 3 (08:53):
Oh? Yes, I know. I had a client say this
to me just last week. I'm so sick of feeling
grateful and disappointed at the same time, and the paradox
of that can be really painful. Of like I'm supposed
to be and that's usually the voice behind the thought,

(09:15):
I'm sick of being sick and tired of being grateful
and disappointed at the same time. It's like, I'm supposed
to feel grateful for everything I've achieved. I have so
much more than everyone else. That's such a beautiful, well
intended way to live. But if something isn't quite right,
and often if we are saying no to ourselves because

(09:36):
we're saying yes to kids, we're saying yes to spouse,
we're saying yes to aging parents, we're saying yes to
a boss, we find ourselves really low on the priority list,
and that disappointment becomes unbearable. So we work through. Usually
it's okay to feel grateful and to feel disappointed. It's

(09:59):
okay to have both of those things happening at the
same time. You're not supposed to be in one or
the other. And I teach a lot about how to
hold that paradox and not make it a problem and
then start to pursue and chip away at that disappointment
in service to uncovering what it is they want to do.

Speaker 2 (10:21):
Yeah, now that's interesting. I was watching a show Wherecay
I think it was Task, where this young girl she
was adopted, and she said something about like how she
was tired of like the only feeling she was allowed
to feel was grateful, when she had all of these
other emotions and all of these other thoughts. And I
was thinking about that because you're right, so, and is
there so many situations where maybe we do have maybe
nothing is wrong, or you see people suffering, or you

(10:42):
see all of these other things, and we are surrounded
by all the news and things that we see that
we might start to feel like the only thing we
are allowed, yes, is gratitude, which is super important to hold,
but also, like you said, it can coexist with lots
of other feelings.

Speaker 3 (11:01):
Right, but are also true Yes, And it's it's wonderful,
but it's not wonderful if it means that we're self
silencing and suppressing parts of us that are wanting to grow,
expand contribute, try something new, change our role, put ourselves

(11:22):
out there in a new way, start something. And so yeah,
so it's important that to introduce into our language both
and it doesn't have to be either or we are complex,
nuanced beings and we're worth understanding.

Speaker 2 (11:39):
So yeah, definitely, I'm curious your thoughts on this, and
I'm I'm forty four, so I will admit, like, I
am starting to see all of these all of these
articles and things in my news feed for like perimenopods
and stuff, and I feel like there's a lot of
women that feel really angry. So are they feel a
lot of these feelings that we've mentioned, Yes, And now
it's even marketing down to people in their like thirty

(12:02):
like way. It's all over the place, and it's like,
are we looking for an excuse to feel angry? Like
so we can say, oh, yeah, it's that it's not
me and like start to push the blame and push
the you know, those feelings aside. Because I've heard people
say that about certain things they've done or felt, and
they like have this like excuse and where I'm wondering though, like,

(12:22):
is this just another thing for women to outsource it
instead of like kind of starting to take, you know,
take into account their own feelings as valid and real
and ones we should pay attention to versus I know
there are hormonal change. I totally understand this, but I'm
just curious because I'm seeing this in so many ways

(12:44):
as like you know another, it almost seems like they're
not paying attention to their real feelings and thoughts. It's
just dismissive in some ways. So I was just curious
your thoughts on that or if that's something you've seen
and worked through, because I know there are true, real changes,
but it seems like it's trending a bit now. I'm

(13:07):
just curious.

Speaker 3 (13:07):
Well, yeah, that's an interesting way to look at it.
I mean, I think the opportunity that is available to
all of us is to want to be curious, more
curious about ourselves. That is my wish for women is
to be more curious and instead of perhaps layering on

(13:31):
blanket statements, this must equal that therefore you know and
or any kind of one size fits all. I'm a
human being with thousands of thoughts in my brain and
thousands of emotions coursing through my body. I want to
understand what I think and what I feel because it

(13:52):
influences everything I do in the world. That's interesting to me.
There's also the biology of perimenopause and menopause that really
impacts us on a physical level, and these two things
come colliding together. There's also what's going on in the
world and what's going on in our own families, and

(14:15):
so all of it is irrelevant, but all of it
is relevant. But I agree with you so much on
the point of we have as humans the opportunity to
have be in our own agency about how we want
to interpret all of that and connect it and what
we want to make it mean. Yeah.

Speaker 2 (14:35):
Now, And I think in some situations and I feel
like at points in my career, in my whole life,
like there's been men who have just the same amount
of emotions the same And we see this online too,
where we think, like, really, if you know, if a
woman was you know, president or something, would they be
too emotional when we see like what's happening in the world, Like,
men are just as but that was always a oh

(14:56):
you must be this or oh you're this age or
this age, so now you're and it's just it's it's
just to me, like I feel like women have always
had it where, you know, it's been easy to dismiss
their thoughts and feelings as crazy or irrational or this,
and uh, I feel like we all have you know, agency,
like you said, over parts of it. I mean, but

(15:18):
it's so important to like notice those things and say like, hey,
do I need to talk to somebody about this? What
I benefit from having a coach because maybe you don't
like how you feel, but I feel like we've just
been like, Okay, I guess you just have to deal
with it, right, right, right?

Speaker 3 (15:34):
Take it?

Speaker 2 (15:35):
And I see that, yeah, some of the marketing and
stuff I've seen, and I'm just like, I feel like
there's more to this, to this piece that's just been
left alone for so long and m hm no, it's
just when there's like money to be involved or to
be made, it seems like.

Speaker 3 (15:51):
Oh yes, and we're we love a simple solution, right,
We love a quick fix, so we want to quick fix.
Marketers know we want a quick fix. So however, it
can get distilled down as quickly and as simply as
possible so that the gap can be shortened between the
product and the purchase. That's what everyone's going for, and

(16:15):
there's so much complexity in between. There's so many factors.
And I know you saw this when you were studying
life coaching as well, because we're not trained to understand
our mindset, because we're not trained to have a relationship
with our emotions, which may sound a little funny to people,

(16:36):
but because we don't learn that, we will do whatever
it takes to get rid of the emotions that don't
feel good. That's where we search and buy the quick fixes,
and it delays the problem we're trying to solve. Yeah. Right,
I'm sure you see it all the time, spending money
to feel better. Right.

Speaker 2 (16:57):
Money is one of those areas where I do feel like,
you know, it gets blamed for a lot of things,
like yeah, you know, like I always see that, like divorce,
like money is one of the leading causes of divorce,
and I don't believe that.

Speaker 3 (17:10):
I I.

Speaker 2 (17:12):
Feel like communication and a lot of fights around money.
Money's kind of escaped go because like you wonder, like
would you if you had more money, would you love
this person more more situations. No, it's just maybe that's
causing stress and tension. And I do understand that there
are financial things, but I think a lot of times
it's it's really the way we communicate, expressing ourselves, making

(17:39):
sure that our partner knows how we're feeling. And like
I feel like money is not necessarily alone the factor,
where like hitting the lottery would solve all the problems,
but oh absolutely not, because it is usually the problem.

Speaker 3 (17:53):
Right right again, you know, an oversimplification, But how we
relate to our money, what we do with our money,
how we treat our money, is all a product of
how we think and feel. So if we don't understand
how we think and feel, then having money, making money,
saving money is is is hard, is harder because what

(18:17):
we think and what we feel, as you know, determines
how much money we have.

Speaker 2 (18:22):
Right And if emotions weren't involved, everybody would be saving
ten percent of their income from the day they get
a job, and we would spend like less than we make,
and everybody would do exactly the right thing. It's the
same with health and food and nutrition, like y'all know,
But like there's a lot of things that you know,
when we spend money, when we overspend, when we underspend,
when we go into debt, when we you know, judge

(18:44):
other people, Like I feel like there's so many things
that that you know, money kind of comes into But
when you're talking with people, because I know specifically gen X,
you know, our age group, Like, there's a lot of
competing goals. There's a lot of things that are demanding
our attention and our money, our children, sometimes our parents,

(19:07):
our own debt, our own lives. How do you help
people if they have if they come to you and
they feel like, you know, money is their problem and
it's what's stressing them out, even if they are from
the outside making enough to come talk to a coach.

Speaker 3 (19:24):
Yeah, well, it often comes up even for people who
have plenty of it. There's a fear of losing it.
There's a fear of not having enough in the future.
There's a fear of it disappearing and going away. They're
one wrong decision away from it being gone. And so
it often comes up in coaching sessions. And so I

(19:47):
mean really teaching people, like you just said, it's no
money in and of itself, is this thing and our
relationship with money comes from the way that we think
about it, and so really teaching the importance of our
thoughts and how our thoughts create our feelings and how

(20:09):
our feelings drive out all of our behavior. Are we
pulling and holding money close because our thoughts are very
scarcity or lack based, and we're not allowing our money
to grow, We're not stepping into new opportunities because we're
so afraid, Or are we having thoughts that create abundance

(20:34):
and generosity And there's plenty and I will always be
able to take care of myself, which interestingly causes money
to flourish and grow.

Speaker 2 (20:45):
I agree.

Speaker 3 (20:46):
So it's often really fun work to dig into within
a coaching session. It's unpacking learned beliefs, often inherited beliefs
from family or from society, and helping clients develop new
beliefs and a new way to have a relationship with
their money while working with someone like you who helps

(21:08):
them make smart decisions.

Speaker 2 (21:10):
Yeah, and I think that that's something a lot of
times when I meet with people. There's a lot of
similarities and differences of course with all of my clients,
but it's similar you know, where some people they could
figure this out they don't. It's just like anything else
you might outsource. Yes, it's if this isn't if you
don't enjoy this and you don't want to do the
research at the time, Sometimes having somebody do things for
you makes a lot of sense. But you know, there

(21:32):
are some people that have some big fears and we
have to look out and sometimes it's just looking at
reports and charts, being like, this is how much you'd
have to spend a run out of money by age
one hundred, and they're like oh, because they're just thinking about,
you know, maybe the worst case scenario or you know,
it's just hard to kind of picture that when you're
in the middle of it. So it can be really

(21:53):
important to take a step back. But did you have
any thoughts or feelings about money that you had to
work through before you you started your own business.

Speaker 3 (22:02):
Oh my gosh, yes, and I'm still working through them,
and you know, coming to I've dabbled in entrepreneurship before
in my life unsuccessfully, so I was really nervous about
going all in on my own coaching business. Almost two
years ago. Now. I had a very amazing job at

(22:26):
the school that we both trained at that and I
was there for five years. I thought I'd be there forever.
That position changed and went away as the company changed,
and so I I had this thought I did not
get the entrepreneurial gene because my past evidence showed that

(22:49):
things I had started I didn't see through and they
didn't work. So that thought was with me when I
lost my job of five years. That was a very
very nice job in terms of checking all the financial boxes,
and I knew I wanted to be an entrepreneur, but

(23:11):
I knew I would not be a successful entrepreneur with
that thought. So not only did I do all the
things that you do when you set up a business,
I went to work and I got coached on that thought.
So I would change my mind about myself before I
even had any evidence that my business would succeed. And

(23:31):
if I hadn't, I mean setting up the business, LLC,
bank accounts, credit cards, finding clients important. But if I
hadn't taken care of that thought, none of that other
stuff would have mattered. That's how significant thought work can
be to tackle. So that was the one that I

(23:54):
worked on, and here I am year two of business,
and I doubled my revenue in year two from year one.

Speaker 2 (24:00):
It's amazing. It's so funny because I went to I like,
started getting coaching because I had the opposite thought. I
was born with the entrepreneurial bag, like I that was
and I felt like being in corporate, I felt like
a sellout. Sure I was here doing this making good money,
but I didn't feel like I had any real impact.

(24:23):
I felt completely replaceable and I felt like And I
think it's the same thing though, because we all have
these thoughts wherever they come from, that we just feel
are true, true and real, even though they're completely optional,
they're not true. And it's just funny because I was
I had these feelings like I'm I am not where

(24:43):
I should be, not feeling where you're not where you
want to be, or you're not where you think you
should be all the time. And I think this is
another thing that I hear from clients. I'm sure you
do as well. Where they're at work and they feel
like they should be home, they're here and that feeling
that I'm in the wrong place at the wrong time constantly, right,

(25:05):
It's so difficult, but I think that having that feeling,
you know, working through those thoughts can be so helpful.
So that you can actually be present where you are,
doing what you're doing at that time, and then making
some space in your life to do the other things
and feeling like you can start to start to balance
that out a little bit more. Because I had that

(25:27):
at corporate where I felt like I should be home.
When I was home, I was thinking about work and
I needed coaching helped me so much with those I
just felt awful all the time.

Speaker 3 (25:38):
Oh absolutely, now having that thought unlike you. When I
was working at the Life Coach School and I had
the thought I didn't get the entrepreneurial gene. That thought
kept me in my job. That was an amazing thought
to have there because then I was like, I'm where
I belong. I'm in the right place. This is amazing.
So it's so fascinating that you know when we I

(26:02):
call it when we're out of alignment. Yeah, so like
our brain has the story going on, I shouldn't be here,
I shouldn't be here, I should be home, I should
be mothering, I should be with the kids when they
get off the bus, or I should be taking better
care of my parents. You know, all of that, but
that we're physically doing something different that misalignment is so distracting.

(26:23):
We can't do anything well, no, because our body is
in the job, but our brain is elsewhere. So coaching
can really help get you into alignment in the situation
you're in for however long you want to be in it.
It doesn't mean you have to stay, but at least
you can get your brain on board.

Speaker 2 (26:42):
Yes, no, and it's it's so true. And I feel
like now, like releasing that thought doesn't mean I'm going
to be an entrepreneur. Hour if I went back to
a corporate I would be okay with that, you know,
like there is no correct right now or I'm supposed
to be here because then those people who who lose
their jobs, like you might like it's devastating, Like no,
that was the that was the marriage for me, that

(27:04):
was the job for me. And like that feeling that
we have more control over everything than we really do.
It can be so like you said, distracting and difficult.
So I think that it's just it's just an interesting
thing to think about. And I remember when I started
to use like time blocking and things like that to
feel like because I remember when my kid was little,
like my daughter liked to at like two o'clock. She

(27:26):
wanted to like snuggle on the couch and watch something,
and uh, I just blocked that into my schedules. So
I wasn't like, oh my god, it's two o'clock, those
are normal business hours. Oh that's I did it, And
I didn't feel like I should be anywhere else And
it was one hour, right, but it was like it
was it worked, It worked for me, like and so

(27:49):
starting to think of like just just starting to feel
better where you are. Sometimes it just involves a little
bit of like boundaries and saying, you know, this is
what I want to do, this is what I need
to do. But boundaries can be really tough, especially when
we have a lot of people that think that you
should do exactly what they want you to do when
they want it. So, how do you help people who
have maybe you know, maybe they are caretakers at this

(28:12):
point for you know, parents or children or you know,
spouses and they're working, Like, how do you help them
kind of maybe develop some boundaries if they feel like
they are not in control of their time.

Speaker 3 (28:25):
Well, I think you've hit on it already, which is
uncovering these often unspoken rules that we've written that we
maybe have been inherited, or we see our neighbor does
it this particular way, so that must be the right way,
or mom did it this way, so therefore I should
do it this way. So really investigating and interrogating these rules,

(28:51):
like okay, in your example that you would maybe have
to stay working from two to three because those are
quote unquote work hours. Somewhere along the wrong line you
made up that rule? Is that a rule? Is that
rule worth keeping? What do you sacrifice by keeping that rule?

(29:12):
What do you gain by keeping that rule? What do
you And so then really just then seeing that, oh
that's something that you maybe get to question and experiment
breaking so fun to break rules and mid life so
fun to break rules, and so that's a lot of
the work. And then from there you can decide, Okay,

(29:32):
I do want a boundary two to three to snuggle
on the couch with my kid. That is so important,
That is protected boundary time. That is so worth it.
I know why I'm making that decision, yea. And often
we don't know why we do things because we just
think we're supposed to or everyone else does it. But
until we really ask and check in with what we

(29:55):
want and are willing to risk and experiment trying it.
We don't know. So that's where we start.

Speaker 2 (30:03):
Now, and I think that that's something a lot of
people are, you know, even post COVID, where like everyone
came home because before a lot of people were like,
these are my rules. I am here for this and
that is what my boss says. And now, you know,
maybe some people had more flexibility and they're being told no,
you've got to do this, and they're like, but I
liked this. I liked going to the gym at seven
to thirty and being able to work like all of

(30:24):
these things. So I feel like people have maybe gotten
a little bit more, you know, they've had to control
their time differently, or maybe they've had a completely different schedule.
So I do feel like some people, you know, they
just never really questioned pushing any rules or looking at
things differently. Besides, this is what I've always done, this

(30:45):
is what I'm supposed.

Speaker 3 (30:46):
To do, right, And especially for us gen xers, I
think we often fall into the category of being rule
followers and being the ones that really bought the vision
and the dream of doing it all and having it all,
and the only way to do that is to have
very strict rules about how to get it all done,

(31:06):
and yet you reach this point in mid life and
you start reevaluating. COVID comes along. Different things are occurring
in our country that make us question what we've always
done and why we've done it that way. And so
it's it's a good, healthy disruption to our patterns and

(31:26):
a good opportunity to ask ourselves is would I choose
this again? Would I choose to make the same decision,
have the same rule, work this same way block my time?
Or would I given the opportunity, would I choose something different?

Speaker 2 (31:40):
Yeah, it's you know it is. It is a challenge,
and you're right. I think a lot of times, you know,
and we'll even I'll even see things like little videos
on like on TikTok or Instagram about like boomers, gen
X millennials and where like it's just like the gen
X is like working through launch, drinking the diet, culke
like just getting everything done. I feel like sometimes those

(32:02):
things are silly, but I like I kind of get it,
Like it's just that's what being bad to do. We've
been very like, you know, take care of yourself, get
your work done, and get your stuff done and like
it can be you.

Speaker 3 (32:12):
Know, be there for everyone else. Yes, yeah, And.

Speaker 2 (32:16):
I want to talk because you you mentioned that you
work with coaches too, And I've talked to a lot
of people that are creative, service based businesses and one
thing I notice on the money side is sometimes they
struggle with undervaluing themselves and underprising their work. And I
think that a lot has to do with fear and

(32:36):
thoughts and us being our own harshest critic. Everyone's gonna
say no, no one's gonna work with you. You're gonna eat
cat food, all of those things. How do you help service?
How do you help those business owners, especially women, when
it comes to pricing their services in charge in with
their worth or what there's what you know, they're infinitely valuable.

(32:57):
I shouldn't say they're worth, but also like, yeah, that's
a reasonable fee, like you got to live, Like what
do we do here?

Speaker 3 (33:03):
Yeah? I mean, I definitely think that there is some
math involved and understanding the number to hit and then
how many people would you need to work with to
hit that number? Because what is this money expected to
cover and pay for? So for sure there's some data
and some math involved. I personally have moved away from

(33:28):
this full idea of charging your worth. I know you
didn't mean.

Speaker 2 (33:32):
To say that, now you know what I mean, and
I do know what you mean.

Speaker 3 (33:35):
But there is a lot of that out there of
just like, charge your worth, you're amazing, and the sentiment
might be lovely, but that's really inaccessible for people. So
I love now advising people and having conversations with the
coaches I work with around what number can your nervous

(33:56):
system handle? What can you say that you charge for
your services for now where your nervous system is going
to stay regulated, meaning you are not going to get
so nervous that you fumble your pitch that you are
not going to want to cancel it the night before

(34:19):
because you didn't get any sleep. It's really thinking and
knowing that your pricing is temporary. Yeah, you just need
to pick a price to start and put your offer
in the world. And what number can come out of
your mouth that your nervous system is like I can
say that without freaking.

Speaker 2 (34:37):
Out, without freaking out, and also without feeling ripped off,
because that's something to pay attention to as well, because
I think some of us know what's too little. Yes
we do, and I think you should feel slightly sick
when you prices, like a little uncomforted because if it's like,
oh yeah, this is like the best dealer, like, it's

(34:58):
probably a little low in my opinion.

Speaker 3 (35:00):
Yeah, I think there's a there's so there's probably what
your naming is a range of like I won't go
behind below this number. Ye, my nervous system can't handle
going above this number. Yeah, what is the data tell
me I need? And does it fall into that range?
And then sometimes it is about coaching yourself into belief

(35:24):
in that number. Yeah, that's real work to be done too.

Speaker 2 (35:27):
Yeah, No, definitely it is. It's it's so important, I
think all of us, you know, and I think if
you haven't looked at your prices in a while or
you're afraid, like oh, there's always a reason not to
revisit it. Money's hard for people. There's a lot of
you know, people are losing there's the economy meanwhile, like
the stock market is rolling on, and there's a lot
of people that still have jobs and are getting raises,

(35:49):
and you know, just about every other service that you
might have has probably gone up in price a little
bit because of inflation and things like that, so it
is important to revisit it. And yeah, if you charge
too low and you feel like, oh, I'm going to
have to take on so many more clients, that's not
going to give that person the best service.

Speaker 3 (36:06):
It's really no, no, because.

Speaker 2 (36:08):
You're going to feel frustrated from the start, and it's
kind of because you decided to give them a break
or a deal they didn't even maybe.

Speaker 3 (36:16):
Ask for so, right, and that usually is because of
a lack of belief issue. Right as soon as we
start discounting our numbers, it's when we're doubting our services
or we're doubting we can find the person that will
pay for the service we have at the price we charge.

Speaker 2 (36:34):
Yeah, and you you emphasize whole person coaching, not just
these surface fixes. And when it comes to you know,
maybe not just money but no business, how do you
integrate those mindset shifts to kind of help people have
like a practical strategy like you mentioned the numbers in

(36:56):
the math and the research things like that, but do
you how do you help with the whole person coaching
If people come to you and say, this is the
problem I should make more money or I have a
boss that I hate like, how do you kind of
help look at everything from a different, larger perspective.

Speaker 3 (37:12):
Yeah, So, I think what I mean by whole person
is it isn't necessarily always a top down solution or process,
meaning what are you thinking? And then let's just get
in and do all mindset work. I like to incorporate
what's your body telling you, what's your energy around this,

(37:36):
what is your gut and your intuition and your heart,
Like it's it's making sure that as we're trying to
diagnose the problem, we're bringing in all aspects of ourselves
to answer the questions. So it's not just the brain.
Sometimes the brain that's where the answer lives, but for

(37:58):
many of us the brain, the answer is also in
our gut or in our heart, Like we know what
we want, but the brain talks us out of what
we want, right or trying to keep us alive, trying
to keep us safe and protected and alive. So really
coming at at a problem and understanding why it's there

(38:22):
and what to do about it by incorporating and bringing
all parts of us into the conversation. It can be
weird at first, you know, for people who are very
heady and used to intellectualizing everything, and it's got to
make sense on paper, and it's got to be well
thought out. I personally have a very strong bias for

(38:44):
thinking and doing. I'm either thinking or I'm doing something,
and then I'm thinking about what I just did. My
weakness is feeling my feelings. So even when I coach myself,
I'm trying to be more deliberate of being connected to
what I'm feeling about situations, how I'm feeling in different moments,

(39:05):
and what my feelings can also share with me. So
I find that with clients too. They're dominant in one area,
so bringing the other parts of them into the conversation
can be really helpful.

Speaker 2 (39:18):
Yeah, no, definitely, and I think that's a good point.
I'm also somebody who is thinking and doing and the
feelings part. I would never say that I am like
stuck in my own head or my feelings on anything.
Where sometimes some coaching that I've gotten, they've been like,
when is the last time you cried? I'm like, I
don't know. Maybe that's what I need. And it's interesting

(39:41):
to kind of pay attention to your to all of it.
And some people like feel really lousy all the time
and like they're ignoring it and like it's in their
body or there's something that's truly like I'll just push
through it. I'm just you know, I don't have time
to get sick or to get and I think, like, no,
we've got to pay attention to.

Speaker 3 (39:59):
Every all of it, all of it, yes and not.

Speaker 2 (40:02):
Yeah, like you said, try to just like you know,
think or reason our way out of everything. Sometimes you
just you just need to step back and look at
things so super important. What is a piece of advice
that you'd give to someone who knows that they want more,
whether it's income or purpose or legacy or impact, but

(40:24):
they feel kind of stuck with that how and when
part of it? What would you say to that person?

Speaker 3 (40:29):
Yeah, So I think even just a first step is
always just naming what they want, even if they write
it down in a journal and never show anybody and
never speak it out loud, but to not deny the
truth that is within them. I want this thing, whatever
it is, write a book, start a business, create my

(40:52):
passion project, whatever the thing is, Just tell yourself the truth.
Don't dismiss it because it just I don't know. It's
like when we ignore and we self silence what we
really want. If we do it in this one little area,
we're likely to do it in lots of other areas too.

(41:13):
So start by telling yourself what you want. Not knowing
how and not knowing when makes a ton of sense.
That's okay. Those don't need to be solved immediately with
a little bit of courage. Are you willing to tell
someone else what you want? That would be step two?
And then are you willing to tell someone else? Are

(41:34):
you just even willing to be with this thing that
you want? Like, carry it around with you, Imagine what
it would be like if you had it, Visualize it
coming true and working out. Once you've spent a little
time with it, then you can get into the nuts
of the nuts and bolts of how often you'll need

(41:56):
to do work, maybe with a coach, to uncover all
the reasons why you can't do it, all the hurdles,
all the obstacles that are in your way. But an
easy first place to start is always just by telling
yourself the truth about what you really want.

Speaker 2 (42:11):
Yeah. No, And I have several journals in my office
that are filled with like, and I'll go back and
look through them because I would write down all of
these things that I wanted, and it's amazing back from
when I was working before, like how many of them
are true now and they've happened and they were you know,
but I feel like they happened first in my head

(42:33):
and on paper.

Speaker 3 (42:35):
Yes, always, always.

Speaker 2 (42:37):
And I'm not much of a journaler. I like bullet point,
like I have like my lists and things like that
of things. It doesn't it you could do whatever it
is that you do. But I feel like if if
it's out there out of your brain and like even
if it's just you know, like I wanted to get
like this like cabin and Vermont, and I had like
pictures of it. I was looking at a particular and
I ended up like it went off the mark. We

(43:00):
have the house next to it, and I could see
it like the one that I was picturing in my head,
Like I was close exactly, but like and it took
once I decided this was something I wanted, Like then
it took finding out, Okay, what are the property, like
what is this going to entail? Having a rental? All
of these different things that afterwards, But like the first

(43:21):
step was like identifying like yeah, that's that's the that's
the place, that's the time, and it took a while.
Not it was not instant, but it was. It was
just one of those things that I look back now
and I'm like, oh.

Speaker 3 (43:37):
Yeah, you made it happen. Yeah, because your brain knew
what to focus on. And we don't tell ourselves. When
we don't tell ourselves, meaning telling our brain what matters
to us, it doesn't know how to filter all of
the information coming our way. But as soon as you
said cabin in Vermont, the brain is like, we're looking
for a cabin in Vermont. We've got to find a

(43:58):
cabin in Vermont.

Speaker 2 (44:00):
All right, Yeah, like that cabin inmot where is it. Yeah,
it's just funny because I think that's it's just something
I've learned through you know, through coaching and through that
is really but it is really, it is really effective.
Which is a strat.

Speaker 3 (44:16):
They work every time it does. It works whatever we
put our brain onto, Like whatever we say, pay attention
to this, it just can't help itself. It will and
it will filter for it. But when we're vague and
wishy washy and oh I can't have that and that's
not for me, and I don't get to decide and

(44:37):
we'll see what everyone else wants first. It all sounds
so great, but the thing you want will never emerge.
So there's a kind of courage that's required and saying no,
I want the cabin in Vermont, like I love.

Speaker 2 (44:51):
Very here, but I want this, And it's okay to
want something that's not that's actually for me and that
you know. It's funny because a lot of us we
find the money, We find the money for childcare, we
find the money for the hockey year, we find the
money for everything else, and I'm like, well, just let's
just figure out what we want. And some people, yeah,
when they don't know, usually there's a little bit more

(45:13):
work that can be done. I think to help that,
and then I think that can go a long way
to start feeling that, you know, that you're not just
you know, lost or you know, helping everybody else all
the time without folks like yeah, you can just kind
of think a little differently. And I've got to try.
How can people find you if they want to learn
more about your coaching practices or anything you know, or

(45:35):
just follow you to get more.

Speaker 3 (45:37):
Out Nice, Yeah, thank you. My website is Katiepulsifer coaching
dot com. I have information there about private coaching. I
also have a really nice free guide that you can
download about figuring out what you want next. So very

(45:57):
in line with what we've been talking about. I'm on substack.
I write a newsletter over there every week, really covering
a lot of the topics that we you and I
have shared today. I'm on LinkedIn, Facebook, Instagram, those places
I hang out there occasionally not I'm not, you know, yeah.

Speaker 2 (46:18):
If you want to be in control of your thoughts,
it's not always the best place to spend too much time. Yeah,
but yes, no, that's great, and I yeah, substack, I
don't know, like I feel like that's such as a
great resource for people, you know, to find those newsletters,
because when it comes to this work, sometimes it could
just be one thing that you read or hear that
kind of makes you think a little bit differently and

(46:40):
dig a little bit deeper. And sometimes that is you
know what you know, like Katie are putting out in
their newsletters. They're giving this information for free. It doesn't
cost anything to change how you're thinking or to examine
your thoughts. So it's such a powerful tool that I
think everybody should should try to incorporate in their lives

(47:00):
and start and hopefully feeling a little bit better about
you know, about life these days. So thank you so
much Katie for joining me. If you're interested in listening
to more episodes of the podcast or finding a copy
of my book, de Missed Buying Money, where I talk
all about my coaching journey and how it's gotten me
where I am, please head over to Missy Lynch dot com.
I'd love to hear from you. If you like this episode,

(47:21):
please like and subscribe and share it and we'll talk
again next week. Thank you for joining us on another
insightful episode of Demissed Buying Money. If you enjoyed this episode,
please subscribe, rate, and leave a review.

Speaker 3 (47:33):
Stay tuned for more engaging conversations on our next episode,
and remember knowledge is the key to financial empowerment.
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