Is This Thing On? The GALE Podcast
"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.
Episodes
In this episode, GALE's Chief Innovation Officer Ben James and Billie's Co-Founder Georgina Gooley sit down for a deep-dive into the Billie origin story and how it evolved into the rapidly growing, omnichannel brand it is today.
In this episode, GALE’s Chief Brand and Experience Officer, Winston Binch, and Liquid Death Mountain Water's VP of Creative, Andy Pearson, sit down for a behind-the-scenes look at Liquid Death's unconventional, entertainment-centric approach to marketing that is fueling record business growth and simultaneously tackling one of the most pressing sustainability issues: plastic waste.
In this episode, GALE’s Chief Innovation Officer Ben James and Northwell Health's Chief Marketing and Communications Officer Ramon Soto discuss the journey in establishing the Northwell brand as a people-first and purpose-driven brand.
In this episode, GALE’s Winston Binch and 24 Seven & Marketers That Matter’s Nadine Dietz talk about leadership and how to be successful in the modern era of marketing.
In this episode, GALE's Director of Influencer Marketing and Content Partnerships Max Bass and GALE's Creative Director Lindsey Brand discuss creators vs. influencers, best practices for working with influencers, and why influencers should be a part of your media mix.
In this episode, GALE's Managing Director, Andrew Noel and Seminole Hard Rock's EVP & CMO, Jeff Hook, discuss the iconic brand’s growth, challenges, and maintaining a consistent global brand story.
In this episode, GALE's Shannon Pruitt speaks with Discovery's Global CMO Patrizio Spagnoletto about his journey from aspiring rockstar to global marketing leader.
In this episode, GALE's Michael Fanuele and Truth Initiative’s Eric Asche get to the heart of creativity, marketing to youth, social good — and the ways they can co-exist.
In this episode, GALE’s Winston Binch speaks with FCB Global’s Susan Credle on applying creativity to business and brand purpose in the modern marketing climate.
In this episode, GALE’s Brad Simms and MilkPEP’s Yin Woon Rani examine the value of integrated marketing, leading with business conversations first, and the different layers of DEI.
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