Episode Transcript
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Speaker 1 (00:00):
Welcome to our CEOs You Should Know series. I'm Maric Rodriguez.
Joining me today is Stevie Gablecar, the founder and CEO
of Whyse Wellness Guild. Thank you for being here today.
So first, Stevie, tell me about Why's Wellness Guild and
its mission.
Speaker 2 (00:13):
I really believe in the power of catalyzing human potential,
and I think that it's important that we have the
ability to connect people with other individuals that are seeking
that type of experience, as well as brands and companies
and organizations that are doing the right work in that space.
And so Wise Wellness Guild really helps us support brands
(00:34):
and cultures within workplaces to truly transform whole self wellness.
Speaker 1 (00:40):
In that phrase exactly whole self wellness. What does that mean?
Speaker 2 (00:44):
Whole self wellness means more than just yoga and a smoothie.
I think a lot of us start to think about wellness,
and we're starting to get into conversations like longevity and
nutrition and you know, all of those types of great things.
But for me, whole self wellness has eight pillars, and
so why well. A lot of people think about mental health,
physical health, nutritional I really have added in more about
(01:07):
financial and occupational as well, and so as you start
to look at you know, all of the facets. It
brings in spirituality, it brings in environmental wellness, and allows
for us to really tap into that emotional wellness that
connects us with one another. The important piece that just
is discerning about this, though, is that occupational wellness and
financial wellness have so much to do with all of
(01:30):
the other parts of our lives, and a lot of
times we treat those separately. And I think it's important
that as we're looking at growing individuals and growing brands,
that we are considering how you make your money, and
you know, how you feel about making your money contributes
to so many other parts of your whole self wellness.
Speaker 1 (01:47):
So what made you take on the role of CEO
and what's been the most rewarding part of that journey
so far?
Speaker 2 (01:53):
Oh, thank you for asking that. You know, for me,
I was in corporate I worked for a multi billion
dollar CpG, moved into healthcare where I was in administration,
and really realized that if I wanted to drive change
in what I believe is empowering people to take autonomy
over their whole self wellness and really take charge of
their lives. I needed to be outside of the corporate
(02:14):
environment and take this on as more of a consulting role.
And so for me, I took the leap in twenty
nineteen and started my own company. The intention was for
me to build a brick and mortar location where we
could aggregate the best in whole self wellness that was
delivered and be able to have a financial advisor and
(02:36):
a nap pod and have somebody that you could consult
with the nutritionist or dietician in one space. And then
I was getting ready to sign on the dotted line
in twenty twenty March actually and covid hit and we
did a really big pivot that turned out to be
the best thing that ever happened in my business, which
is really allowing for us to work more closely with
brand strategies and help to support employers and how they
(02:59):
were going to help each other navigate that really crazy time.
And it was through building those relationships and really amplifying
some of the great work that people are doing in
localized cities that we were able to really come out
of covid on better and also helping, you know, support
a new strategy and way forward for our business.
Speaker 1 (03:18):
You mentioned that you worked with some of these major
corporations like p and G, advent Health, rubber Maid. Is
there one project that you are especially proud of?
Speaker 2 (03:27):
Oh wow, that's like asking me to pick my favorite child.
I know, you know I would say that for me,
The Krueger Wellness Festival is probably my favorite project we've
worked on. It's two hundred thousand people in downtown Cincinnati.
Of the course of two days, we bring six stages,
had celebrities like John Cena, Carrie Underwood, we had Venus Williams,
(03:47):
the Manning Brothers. We would bring everybody together to really
hero and highlight what's going on, especially surrounded by food
as medicine, and so really kind of taking charge of
not only the nutrition that what we're putting in our bodies,
but the energy that we're inviting in and surrounding ourselves
with people saying that Cincinnati, Ohio can be a place
where wellness can thrive.
Speaker 1 (04:07):
How do you personally define success as a leader in
today's business environment?
Speaker 2 (04:12):
For me, it's about values alignment. I used to be
a person who would chase a lot of accolades and
let my ego really drive the ship. But you know,
a couple of battles with cancer unfortunately, and really, you know,
kind of navigating a lot of personal loss. I really
came on the other side of that and said, you know,
for me, how do I want to live my life
and a year from now, how do I want to
(04:33):
feel about things? And so for me, if I feel
like that I'm in alignment with my values and if
I'm in congruence with my values, and I can wake
up every day feeling like I've achieved that for me,
I don't really get bothered by a lot and it
really allows for me to feel a sense of accomplishment
every day.
Speaker 1 (04:50):
What is the biggest challenge that you faced as CEO
and then how did you work to overcome it.
Speaker 2 (04:56):
I think that the hardest part about leadership in general
is navigating things that are outside of your control. And
so for me, a lot of my funding came from
different administrations. You know, I've whether the storm of different
changes that are outside of my control, and so those
funding sources have been abundant and then they've dried up,
(05:16):
and so it's very difficult to plan out and do anything.
And at my former employer, the CpG Company, we were
making ten year glide paths, and for me, I find
it very difficult to even look out six months and
say where are we heading, just because you never know
what's going to happen. And so for me, I would
say that, you know, that's probably been the biggest challenge
and barrier is figuring out how to navigate that. So
(05:38):
we've really had to kind of get back to what
are we really really good at and how can we
go after that niche and you know, get really really
specialized in an area which is in whole self wellness,
you know, for individuals within organizations. And then that brand
building piece, brand strategy piece is something that we feel
(05:58):
very strongly about.
Speaker 1 (06:00):
You just mentioned that it's hard to look say, ten
years in advance, but where do you see why is
wellness guiled over the next five years?
Speaker 2 (06:06):
I know, you just know, you know what I always say,
It's important for us to hold really tightly to our
values and what we want to do and very loosely
to what it's going to look like. So I believe
that wise wellness skilled will still be you know, championing
leaders within organizations, transforming cultures, and we'll still be helping
incredible wellness brands enter the market and go through repositioning
(06:30):
in the markets to take hold of the tentrillion dollar
wellness industry.
Speaker 1 (06:34):
What innovative strategies have you been able to implement to.
Speaker 2 (06:37):
Keep it thriving well? I would say not so innovative.
First is the power of relationships. We It's my favorite
thing to do is go and meet people, build friendships,
relationships and meaningful connections, and then connect those people with
other people in my network. And so I would say
nothing groundbreaking and new, but that's truly been the path
(06:58):
forward for our success. Us is just finding mutual benefit
and reciprocal success. I would say that innovative ways that
we've adopted AI, We've definitely allowed for ourselves to find
ways to create content for our partners. We've been able
to find ways of doing business development using AI and
really kind of streamlined a lot of our manual systems
(07:21):
inside of our company to allow for us to let
my contractors focus the most on the things that they love,
which is connecting with people, creating amazing content and finding
next in wellness.
Speaker 1 (07:33):
You're talking about community engagement a lot. Why is that
in philanthropy so important to you as a leader?
Speaker 2 (07:39):
I think I've always grown up feeling like part of
my role in society is to be a connector and
to also give back to those who maybe didn't grow
up As you know, I did not grow up a
wealthy person. I grew up as very very humble beginnings.
But for me, I was very rich in life. I
had incredible family, so much support. I could have said
(08:02):
I was going to go to clown school, you know,
I could have said got anything. My parents would have
been supportive. And so for me, I've always kind of
grown up with that sense of duty. I think that
as I've grown older, though, I started to recognize that
my gift for communication and my ability to package things
in a way that really connects with people has allowed
(08:25):
and afforded me to be able to do that in
a way that's very impactful. And so I just, you know,
part of what makes Why special is that we're a
three legged stool of being able to support big business
in connecting them with the smaller women and minority owned
businesses that are doing the right work but maybe don't
(08:46):
have the ability to be marketers because they're really good therapists,
but they don't have a marketing degree, and they didn't
get they have the privilege of working where I worked.
And so for us, when we say it's a win
win win, what wean is it's a win for consumers,
it's a win for the small businesses, and it's a
win for big business. And we've done some really cool
(09:06):
projects where you know, health systems have wanted to start
postpartum clinics, but you know, that's a three to five
year endeavor that's multimillion dollars. And we've created joint ventures
with you know, smaller therapy groups that need the work
quite frankly, and already have the expertise, and so we're
able to do a lot of that great work. And
just through the power of connections and you know, creating opportunity.
Speaker 1 (09:27):
How are you able to create that opportunity and still
be present at home with your family.
Speaker 2 (09:32):
Oh, such a great question. It is difficult, you know.
I one of the things a couple of years ago,
when I talked about being in congruence with my values,
I said, it's important for my son to see me
being successful at work, because I like to work, but
I also love to be a mom and I love
to be home. And so for me, I'm very intentional
(09:52):
about if I decide it's time to be mom, everything
else goes off. If it's time to work, I'm very
focused there. There are times when if we're watching a
movie and you know, I can be on my computer
working and just it's about being next to each other
and hanging out. But my boundaries are very very tight
around how I spend my time, and in fact, I've
started bringing my son with me on some work trips
(10:15):
when I can. So we're coming, you know, down to
Miami for spring break, and we're going to be spending
time down here for a couple of days, and then
we're driving up to Disney and going to be spending
time there. And I think it's important he'll be going
to meetings with me as we prep for Well Next.
We'll be you know, allowed to you know, he sees
me in motion, and I think that that's really powerful
(10:35):
that he is, you know, afforded the opportunity to see
a woman leader and you know, doing things that she loves.
Speaker 1 (10:43):
Perfect transition into Well Next. Tell me a little bit
about well Next and why is it here in Miami?
Speaker 2 (10:48):
Yeah, So Well Next is really about creating an ecosystem
of wellness. You know, and curating that in the heart
of localized cities. We work with municipalities, so in this case,
the Greater Miami Beach Visitors Bureau, we collaborated with them
as well as Wellest Week, which is happening over the
course of the full week April thirteenth or nineteenth, and
(11:10):
really trying to establish kind of a centralized hub for
what is going on in wellness in Miami. And we're
doing that in other cities like New Orleans, Houston, Orlando,
where we're saying, we know that there's so many great
businesses out there, let's bring them all together. Let's celebrate
it with the two day festival going on at the
Sacred Space, and let's do that in a way that's
(11:30):
really meaningful and not just about getting free stuff or
just doing a workout and going home. It's about finding
connection with one another and maybe making some new social
wellness happen along the way by making some friends.
Speaker 1 (11:43):
Then how does that transition to the future then from
well Next and then that group taking it to the
next level.
Speaker 2 (11:49):
Yeah, So for us, Well Next is truly about, you know,
going and making this a national movement. Miami. We chose
Miami to launch because We really do believe that Miami
is the place where people have the biggest desire to
be well. We know it's the number two while the
sitting in the country. I firmly believe that it's going
(12:10):
to be number one next year. And I think that
there are a lot of reasons for that, but I
just think that people recognize that. You know, in order
to continue to achieve and do all the things we
want to do, we have to put a focus on
human sustainability and focus on how are we going to
achieve without burnout? How can we look good but also
feel good for longer? And so it's not just about
(12:31):
aesthetics anymore. It's about how do we actually put the
right things in our bodies and be able to do that.
And the movement across the country I think will only
help all boats rise.
Speaker 1 (12:40):
What advice do you give somebody who wants to become
a CEO like you and achieve so much?
Speaker 2 (12:45):
I think that get very clear on what you want
out of life, you know, I think being a CEO
starting your own company. At this point I've started several
it's not without sacrifice, but it doesn't feel not sacrifice
in the way that it's a downside, it's sacrifice is
just a choice. And so if you're very very clear
(13:07):
about what you want your life to look like, feel
like you know and have that vision for what you
want with your values bringing that to life. I really
do believe that anybody can be a CEO. It's just
a matter of what you're willing to say no to.
And I think a lot of times that know is
you know what you're inviting in is a lot of
criticism from people that would never be willing to make
(13:29):
those sacrifices, or maybe your sacrifice is at their cost
and like they're inconvenienced by the choice to be a CEO.
And I always just always encourage people that, you know,
especially encouraging young people who are you know, on the
fence about whether to do something. There's there's more risk
(13:50):
carried as you get older, right because you've kind of
got the golden handcuffs here. A lot of times, like
you're established and you've got a great idea and you
want to do it, I say, anybody, go do it.
But especially when you're young, there's still so much runway
and time to like mess up and iterate and do
those things, and the risk is so low, and so
that was one thing that I always felt called to,
is I started my first business at twenty two or
(14:12):
at twenty two, Yes, and then you know, kept iterating
and going and I learned a lot by those failures
to kind of get me to these two that have
really panned out.
Speaker 1 (14:21):
All right, Any final message you want to leave for
our listener, I.
Speaker 2 (14:24):
Think that you know the number one thing from speaking
to CEOs or somebody who wants to become a CEO
is remember that you are the number one asset and
the number one liability in your business. And so if
you are not taking care of your whole self wellness
and you are not putting the you know, rituals in
place for you to do so, that you are a
(14:45):
direct liability and potentially the largest liability of your business.
And so if you ever want to sell or attract sellers,
that's becoming I think it's the something around the tune
of eighty two percent of individuals who are in private
equity and venture capital are assessing human sustainability as a metric.
And so it's no longer about being the kool aid
(15:07):
man and like blowing through the wall, going past all
the red flags it's about how are you going to
do this for a long time.
Speaker 1 (15:13):
Thank you so much for joining me today. Stevie. That
was Stevie Gablecar, the founder and CEO of Wise Wellness
Guild in Well.
Speaker 2 (15:19):
Next,