January 29, 2026 • 35 mins
Teach Me Something Podcast hosts DJ Prostyle and Penny Dellas sit down with Carolyn Whitman, Vice President of Sales at iHeartMedia, for an insightful conversation on leadership, career evolution, and the power of relationships. From her time at UConn to launching her career as a junior account executive working with iconic brands like DKNY and Puma Kids, Carolyn’s journey reflects the value of persistence, adaptability, and strategic growth.
In this episode, Carolyn shares how early career experiences shaped her path to executive leadership, the realities of navigating sales at the highest levels of media, and the mindset required to build influence in a competitive industry. As an author and seasoned executive, she offers practical advice on personal branding, networking with intention, and building a career that evolves with purpose.
This conversation dives into resilience, and proving that long-term success is built through preparation, relationships, and consistency. It’s a must-listen for aspiring sales leaders, media professionals, students, and anyone looking to turn ambition into sustained impact. 🎙️
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Speaker 1 (00:00):
Hey, what's up. This is DJ pro Style and this
is Penny and this is Teach Me Something, brought.
Speaker 2 (00:05):
To you by Berkeley College. All right, well, come back
to Teach.
Speaker 1 (00:10):
Me Something by Berkeley College, an award winning podcast, the
award winning podcast itself and pro Style and we're all
over the place today because we actually finally have our
awards and.
Speaker 2 (00:22):
So finally have the awards.
Speaker 1 (00:24):
You good? Okay? Yeah, if you're watching the podcast right now,
viewing it, we are holding the award up. You see this.
This is the award right here, official and it has
a lot of weight to it, which really means it's efficient.
You know. I fe it was like hollow, it wouldn't
be as official.
Speaker 2 (00:37):
No, I'm glad to see the cloth because the way
we've been handling these awards, we are so excited.
Speaker 1 (00:44):
Well, once I take it home box, no, it's going
to go into like a glass thing where nobody could
touch it. I love it. So.
Speaker 2 (00:49):
How many radio awards do you?
Speaker 1 (00:51):
I don't have any. I don't think I have any
of radio awards? Crazy, right, I have like one hundred
plaques from Yeah albums, but actual awards I have to
go back and see I've won awards like Mike Suwa
Awards and the Latin Music Awards and all that kind
of stuff for DJing, but never anything has to do
with a radio or obviously a podcast, being that this
(01:13):
is my first podcast. Cool, So how awesome is this?
Speaker 2 (01:17):
To add it to your glass case?
Speaker 1 (01:18):
I'm going to send a picture of this to all
the execs at iHeart and say, you know, I've never
won a radio award. Hello, weird. Oh we've been here
thirteen years.
Speaker 2 (01:29):
Weird and interesting enough, we have an executive with us today.
Speaker 1 (01:34):
Why it's perfect that the one he reached out to
me first and said, hey, pro, what do you think
about doing a podcast? You know, Carolyn is the one
who reached out to me about it.
Speaker 2 (01:43):
You know, we had this big, powerful introduction for Carolyn Whitman,
but honestly, we are overwhelmed with the emotion because Carolyn
is a powerhouse. She is a creative force, She is
a mama bear, and she takes care of all of us.
(02:04):
But most importantly, she creates impact through strategy and creativity,
and she really builds a familial like ecosystem. And that's
that's how I see her.
Speaker 3 (02:17):
Thank you, goodbye, Welcome to a new year Wow of
sales for New York.
Speaker 2 (02:30):
iHeart meeting the building. Carolyn Whitman as with us, so
happy to be here, book writer and everything.
Speaker 1 (02:38):
I'm going to learn so much about Carolyn today that
in the last five minutes leading up to us starting this,
I was.
Speaker 2 (02:43):
Like, what she is an author? I am a series
called Penelope Children's Books. She has two installments. We're waiting
for the third.
Speaker 4 (02:51):
Well, the third is not a Penelope book. So the
first two were written about a fish, Penelope. She was
inspired by my grandmother. I wrote them while I was
sitting at Tiki Tantan salons when I was in college
working on break. But yeah, my my third book is
actually how to tell your child they're an IVF baby,
because I think that's super important for them to know.
Speaker 5 (03:09):
So stay tuned.
Speaker 1 (03:10):
That's awesome.
Speaker 2 (03:12):
You're learning so much right now.
Speaker 1 (03:13):
Much.
Speaker 5 (03:14):
Yeah.
Speaker 1 (03:14):
I got to write a book.
Speaker 2 (03:15):
You should you should do a memoir.
Speaker 4 (03:16):
It's a really good like outlet. But these are children's books,
so it's like fun, there's colors and my book.
Speaker 1 (03:22):
I don't think it could be a Yeah it could
my son though, yeah baby pro. No, my baby pro
is my my son Alexander. So we always had labeled
him baby pro and he already wrote a book.
Speaker 5 (03:35):
Oh my gosh, he wrote a book.
Speaker 1 (03:37):
So we're actually, yeah, we're going to get it published
and everything.
Speaker 5 (03:40):
That's so cool. He wrote, what's it about?
Speaker 1 (03:42):
It's it's like a journey. It has to do with
a whale, like it's Alexander's. It's like part one of
Alexander's world or something like that, where he's gonna have
different adventures and this one has to be in an ocean,
like in a submarine with whales.
Speaker 5 (03:54):
Yeah.
Speaker 1 (03:54):
I love this.
Speaker 5 (03:56):
Me and baby same weather.
Speaker 1 (03:57):
Are our oldest, me and my wife's oldest. You know,
he's he's nine years old. This kid already wrote a book,
and well, yeah, for sure, he's yeah, intellect forget that,
he's out of here. I mean no, he plays the piano.
He took. He's obviously top of his class and always
in grays. But he also comes home. He was taking
Arabic school for years. He was taking Chinese learning, learning
(04:20):
how to speak Chinese. So he you know, he's just
a kid. No Greek, right, No Greek, I know right?
You know, yeah, added to the list. You know, his
grandmother could teach him Greek, and you know, and then
his grandfather could teach him Spanish, so he'll be all right.
But yeah, the kid, he's always been like that. You know,
he does plays. I'm sure you know see my Instagram
like lead role and play. So now he's in the
(04:42):
sports lacrosse. Yeah, lacrosse.
Speaker 5 (04:45):
My husband's a lacrosse coachy. Talk about his book, yep,
he would love.
Speaker 1 (04:50):
By the way, he has a YouTube channel like he
there you go. I'm trying to keep him away from
the media side because I feel like his his you know,
his bar is so much higher than.
Speaker 4 (05:02):
I mean, that's inspirational kids especially like kids have so
much like access to things now, like the world is
their oyster, Like there's so much they can do. So
it's cool that he's actually doing it.
Speaker 1 (05:14):
Go baby Pro, let's go, Baby Pro.
Speaker 2 (05:16):
Love this all right? Listen, Baby Pro has everyone in
media already, so we got them.
Speaker 4 (05:21):
Yep, there it is, next guest, Baby Pro, Baby I love.
Speaker 2 (05:26):
This And speaking about communications, so that was not a
good segue, but we're gonna keep it right.
Speaker 5 (05:32):
I'm feeling where are we going.
Speaker 2 (05:35):
To speaking of communications? You earned your degree in Communication
Media Studies at ukon.
Speaker 5 (05:42):
Sure did go Huskies and you were.
Speaker 2 (05:44):
Also Homecoming Queen. I was tell us about that moment.
Speaker 4 (05:48):
Honestly, it was wild, Like Homecoming at Yukon is no joke.
Like there's so many different rounds of voting, and there's
so many different rounds of like you have to like
go through so many different things, and I'm super competitive.
Obviously I'm in sales, so I'm like, I got to
win this. So the first round, like you're already picked somebody,
and they picked somebody to like be like in the running.
So I genuinely think my friends picked me because they
(06:08):
wanted me to sing when You're Good to Mama from
Chicago as my talent, So they were already like foreseeing
that they wanted me to get to the final stages.
There's like three different rounds of votings. Of course I
made vote for Carol Woman t shirts. They were hot pink,
everybody wore them. Then you had to like sit down
and be like interviewed with all the deans of students,
and then you finally get to the competition. And the
competition is like a full blown pageant. So you need
(06:29):
a talent, you need oh my gosh, what else was there?
It was talent. It was like storytelling costume, and I
channeled my like writing, So I made a book called
Delta Gamma Girl and like brought her to life because
there's like themes, there's all these different things, and I
wound up winning. Funny part of that story is Homecoming
King was actually Steve Dellisant, who works.
Speaker 5 (06:48):
At iHeart to No Way Stop It.
Speaker 1 (06:51):
Yeah, uh huh, what the hell?
Speaker 2 (06:52):
Imagine his face just pops up?
Speaker 1 (06:54):
Call me insert right here. Yeah, we were on the podcast.
Speaker 4 (07:00):
Two different organizations. Like at first we were competitors because
he was partnered with a different sorority.
Speaker 2 (07:05):
Wait, so what was your guys dance for Homecoming?
Speaker 5 (07:07):
You don't dance? There's no dance like you have a challenge.
Speaker 4 (07:10):
Yeah no, it's like a whole like it's almost like
a pageant style, like there's Q and A, there's talent,
my talent. I sang when You're good to Mama from Chicago.
Steve did like a dance through the decades kind of thing.
Speaker 1 (07:21):
I can see that you did different dances.
Speaker 2 (07:23):
Where's the video to this?
Speaker 1 (07:24):
Oh my god, the Running Man and different things and.
Speaker 2 (07:27):
All we need videos.
Speaker 1 (07:29):
It was really good. Oh yeah, it.
Speaker 4 (07:32):
Wasn't like you think of it. Like a homecoming like
dance in high school. It's more along the lines of
like a competition between all campus organizations. We should make
a home Yeah, I'm still I just want to see
these floats, so you have to make like a float
like it's It was intense. So yeah, then we had
like a big party after. It was great, It was amazing.
And then you get to go on the field.
Speaker 1 (07:51):
The fact that you guys and then at that point
in your life, there's no way you guys were like,
you know, we're gonna end up working for the same company.
Speaker 2 (08:00):
Yes, how do we go from Carolyn in the Jersey Shore?
Speaker 5 (08:06):
Yeah, yeah, Jersey why Heart Media?
Speaker 2 (08:09):
But now with the homecoming story and the floats and
the creativity, I see it.
Speaker 4 (08:16):
Yeah, it all, It all kind of came to you
know what I think the funny thing is, and especially
Berkeley College, Like you go to college, and I think
a lot of people don't know what their destiny will be.
But like I feel like at college you learn so
many different things. Right, you have your core curriculum, you
have internships, you have networks, you have all these different
things that you're building and growing. But you meet so
many people and a lot of times. I think every
(08:37):
job I've had was because of someone I met at
college and a network that I created that helped me
build my life and my life outside of college. So yes,
I went to college with Steve. We went two totally
different directions. I was like, I want to be in
pr I want to work in fashion. I want to
work in editorial, and Steve was mek.
Speaker 2 (08:54):
And why who, I'm a kid, not small brands, Carolyn.
Speaker 4 (08:58):
No, that was actually my Oh my gosh, I my
first job. I graduated in the middle of the recession,
so it was two thousand and eight, I want to say,
and there was literally no jobs, Like you couldn't find
a job anywhere. So I had already like put a
down payment on an apartment and Hoboken because I like
lived as a dreamer, like I'm going to get the
best job and I make all this money.
Speaker 5 (09:17):
And there was nothing.
Speaker 1 (09:18):
So I want you envisioned it. I envisioned it in
my brain.
Speaker 4 (09:22):
Just took a really long time to get there. I
started interning for US Weekly magazine, so I was an
intern and then I worked an anthropology on the weekends
because I was like, you know, I gotta make money,
have this apartment, like you need to figure out my life.
So I was and working an editorial. I thought it
was like super glamorous, like I'd be doing all these things,
It's gonna be amazing. It was wild, so you have
to like there was no technology, no like AI at
(09:45):
that time, so you were transcribing interviews for hours, and
then you would see these celebrities come.
Speaker 5 (09:50):
In and out and I'm like, oh my gosh, this
is Kardashian. I'm like, what's happening.
Speaker 4 (09:53):
And then as you like build relationships, people are like, hey,
I can't make it to this event tonight. Can you
cover it? Can you do this interview for me? And
I would always be like yes. And then I remember
the first time my name got published in an US
weekly magazine. I thought it was so cool and my
dad really loved and my dad and my grandma loved
like gossip columns and like magazine, so they were like
super proud.
Speaker 5 (10:13):
But then I was like, I can't do this anymore.
It's crazy.
Speaker 4 (10:17):
And I remember the editor at the time she was like,
there's an opening at Cosmo, like would you want to
work there? And I was like, that is my dream,
but she's like it's like a six month interview process,
and I was like, I can't pay my bills, but
what am I going to do? And then at the
same time, a friend called me and he was like,
my parents are looking for an assistant. They work in
children's fashion, and like would you be interested? And I
(10:39):
was like sure. So I met with John and Shelley,
and that's how I got into children's fashion. I was
working with dk Y, Puma, a niche baby Fat but
all like the children's licenses. It was wild. So that's
kind of how I got there. And then I just,
you know, I kind of like went around in the
children's industry a little bit, but I was kind of
like missing something, Like I was like there's something, like
there's got to be something more to this. And like,
(11:00):
don't get me wrong, anyone who works in fashion in
wholesale like it is a hustle, Like it is a
whole nother world. But it just wasn't like my passion
point anymore. And I saw Steve living this life and
he was at all these events, he was working with
all these different brands. Was and I've been a radio
baby since like day one. I grew up listening to
all of our stations, like I think like Delilah was
(11:22):
like something I listened to every single night as a kid,
like in her voice just like was a part of
my childhood. But even like KTU's E one hundred, like
Angie Martinez, I remember listening to her through and through
all the time in college. So seeing that opportunity, I
was like, I love media, I love radio. I remember
messaging Steve and being like, hey, I saw that you
posted that iHeart is hiring, Like could I apply? And
(11:45):
he was like, of course you can apply. He's like,
but I can't tell you forget the job. He's like,
you have to interview and go through everything. So I
went through the whole interview process. It was crazy, but
like the fashion world is so different than media. I
remember I made custom cookies and I came in with
coffee for my interview, like set up this whole scene.
And now that's that's helped me so much, like build
relationships and build moments and like create moments, which is
(12:07):
pretty cool. And I guess the rest is history. Has
started at iHeart in twenty fifteen as an account executive
and now I am vice president of sales, working very
closely with Prolo and k TU LIGHTM.
Speaker 1 (12:19):
And Carolyn's the best by the way she really is.
But all that, all the stuff you did also helps
with what you do here at iHeart right, because even
the way you said you came in for your interview
and you had like a presentation almost your interview. You know,
part of being in sales, I'm sure had to do
with winning people over as clients is part of the presentation.
And so you going through all those different routes helped
(12:41):
you probably learn how to create these this space and
this you know what I'm trying to say. Yeah, like
a presentation that helps versus just sitting down at a
table with somebody across from them and having a conversation.
Speaker 5 (12:51):
Oh yeah.
Speaker 4 (12:51):
Even though the roles I was in weren't the right
roles for me, there was so much I took from
it and took out of it because that builds who
you are, and that builds your brand later in life.
So like every single job I was in, like I
could hinpoint different things from each one of those that
has added to my success in my career now, which
is kind of cool. Like you look back and I
think sometimes as like a kid, you have this mentality
(13:14):
and you're like, I know more than everybody else, Like
I I've got this, Like, but then you have to
like sit back and now as I look back on
the people that have really helped me build who I am,
there's so much I've learned from so many different people
that are like these unique takeaways that I'm like, if
that wasn't in my life, I don't know if I'd
be where I am today.
Speaker 2 (13:33):
I see how more coming?
Speaker 1 (13:34):
Yeah, yeah, you know there's one thing that and going
back to your when you when you're going back to
college for you, you said something and it takes us
back to all our episodes essentially, And if I had
to come up with a word right now to describe
one word to describe this podcast in a.
Speaker 2 (13:50):
Hole okay, pro right getting into it, there we go,
goose of you that are not watching.
Speaker 1 (13:57):
It's one word that keeps coming up, and we've hit
on it so many times. And I think, what people
really at the end of the day, no matter what
episode you watch, no matter what you do, what you're
gonna find out in life the most important part, if
not one of the most important parts of becoming successful
or moving forward is networking. Oh yes, and I feel
(14:19):
like every single person who sat here has brought up
networking and it's helped them open the doors. And even
with you, if you didn't network in college and then
meet Steve, and you might not have been following Steve's
journey which led him to posting that post which opened
the door for you coming in saying, hey, actually he
posted this together. Networking is so important and anybody out
(14:40):
there watching or listening, whatever you're doing right now, just
make sure that you are networking. So it's not about
just studying the craft. It is about being you know,
mastering your craft and getting as good. But networking has
to be so so important with what you're doing in
any field. It doesn't matter, like even as a DJ,
you know, and not to vey away, but networking was
(15:01):
a big part of it, you know, meeting promoters, meeting
club owners, meeting is what leads you into those venues.
Is getting booked to DJ here and DJ there. And
then when you're djaing at one place, somebody comes up, hey,
I own a bar that. Oh yeah, let's talk, changing numbers,
talking on the side. Next thing you know, you're DJing
at their place. Blah blah blah. So it's all one
big network, there's no. It's also about.
Speaker 2 (15:22):
How to network. It's about being intentional, yes, but also
leaving an impression. Oh yeah, and this day and age,
with digital marketing and all of the different platforms LinkedIn,
ninety five percent of employers higher through LinkedIn. Yeah, so
everyone should have a LinkedIn working on yours, but I
don't have one. Everyone should have a LinkedIn. But even
(15:42):
with that, when you go to conferences and you go
to symposiums and all of these things, you meet so
many people and then what happens. We don't follow up
or we don't follow through because it's just so much
and we're being so bombarded. That's why you have to
network with intention know the people that are there, find
out what they're into. It's not just about what your
title is where you work, but it's who are you
(16:02):
as a person. Is there synergy there, and what does
that impression find?
Speaker 4 (16:07):
It kind of applies to you, like you walk into
a room of strangers, it's intimidating. You're like, I could
either choose to talk to the people I know or
sit over there and eat an appetizer and call it
a day. But like, how do you bridge that conversation.
Like communication skills are so important, like how do you communicate?
And once you've built that, how do you nurture it?
Like how do you follow up? What's your next step?
(16:28):
Like how do you build that? And once you have
that network, how do you start to know other people's networks?
Like how many times have I called you prone? I'm like, hey,
I'm in this situation.
Speaker 5 (16:35):
Do you know somebody? Like do you have somebody? And
pro always has somebody?
Speaker 1 (16:38):
Like always I'm the king of hitting her up, like hey, yeah,
a look up for this. First of my wife has
she knows Carolyn, so she's like, hit Carolyn asking this. Hey.
Speaker 2 (16:48):
I'm like, I can't ask every single.
Speaker 1 (16:52):
Day Carolyn, Jesus, we want to go see a show.
Speaker 4 (16:57):
We figured it out, but like it's true, like you
need to need to know your network's networks in order
to like know like how to leverage them.
Speaker 2 (17:03):
And even that you know, we had looking at enrollment.
We all know things tick a dip last year with
higher ED I sat with Karen. I'm like, what can
we do? Can we do a round table? Can we
sit She's like, let's figure it out, Let's meet with
other partners and see what synergies they are. So it's
always about your network, but also developing and nurturing that relationship,
(17:24):
both in the professional and outside the professional setting one
going into personal. Even our live episode one, we were
so intentional with that guest list, so everyone in the
audience was someone and so many people left expanding their
network from that day and I would get text messages
(17:46):
and emails thank you so much for the intro and
the soft intro here. So it's really about being intentional,
which you are with your creativity, try to building these partnerships.
So talk talk us through what a contract looks like,
how do you build that?
Speaker 4 (18:04):
I think it's really different for every partner, right because
every single partner has a different KPI, they have a
different direction, they have a different mission, and a lot
of it comes down to listening. Like if you're not
listening to people and you're not listening to what they're
looking to achieve or where their challenges are, you can't
help them and you're going to wind up just throwing
darts at a board and hopefully it sticks. But if
you listen, and you truly listen to somebody, you can
(18:27):
come back with something that's going to help them. And
help them grow and help them meet what they need to,
which then turns into a long term partnership like for
Berkeley College. Like we started working together a year almost
like a year ago to the day, right, Ye, but
you've worked with iHeart for twenty years.
Speaker 2 (18:42):
Twenty years, which is.
Speaker 4 (18:45):
Incredible and such a testament to what a partnership is,
Like a partnership should have longevity. But we did something
totally different together that hadn't been done before because we
were really sitting in it, I know, and with Victoria
and Jill and pro really listened to each other and
really figured out something that would be really special and
really different. And that's what it all comes down to.
(19:06):
And then you take the creativity and there's different people
who are good at different things and knowing everybody's skill
sets and that's how you make magic.
Speaker 1 (19:13):
And now we have awards and now.
Speaker 5 (19:15):
Look at these bad boys.
Speaker 2 (19:17):
Great Crow keeps looking at his and spinning it around
and he's so proud. Look at popa Pro, He's so proud.
Speaker 4 (19:24):
Yeah, he's so so cool. This this podcast was an
idea a year ago. Like That's what it was. It
was an idea.
Speaker 2 (19:31):
We sat down, we spoke about we did a gap analysis.
We did a state of the union, which is typically
when we meet with a partner, it's this is where
we are, this is where we aim to go within
a year. How are we going to get there? And
then if you have great partners, they come and say,
all right, let's talk about some ideas. And I remember
it was the first time you and I were on
a call together, and what we learned rather quickly is
(19:55):
that Carolyn and I are the same we are. And
we went on like twelve ten, but we went down
a lot of different things. And we had just launched
our new program, meeting communications, and you had said, well,
do you have radio on campus? And I said, no,
we don't, but you know, due to this and this,
I had this concept and we came up with that,
(20:15):
and you know, she said, okay, give me a week
and a week later she's like, so we're gonna meet
with DJ pro style. This is the great fit, and
you know, you go through that.
Speaker 1 (20:27):
So it's one thing.
Speaker 5 (20:32):
This work.
Speaker 2 (20:35):
Are the synergy is there. You look at your KPIs,
you look at your measurements, you look at your audience,
you look at your target segmentations, and through that you
say Okay, show me the three stations. Does the audience match,
what does that likeliness look like? What does the messaging
look like, what does the personality look like? Does that
jive with this brand? And do our ethos have synergy?
(20:58):
And they did.
Speaker 5 (20:58):
We did the vibe check and bab check was high.
Speaker 2 (21:01):
Yeah. Over a year later, here we are.
Speaker 5 (21:04):
There's trophies.
Speaker 4 (21:06):
No, it's just and I think a lot of times,
especially I think people poin creativity is like big ideas
and out of the box thinking, but there's also like
strategy that goes behind it. Oh, you can have this
amazing idea, but how do you make it make sense?
Like how do you make the mechanics work? Like how
do you drive it back to KPIs and do.
Speaker 5 (21:23):
All those things?
Speaker 4 (21:24):
And I think a lot of times when you're thinking
of something new and different, like this is very new
and different in education, And.
Speaker 2 (21:28):
What people don't see is it took us six months
going back and forth, negotiating, shooting ideas and making sure
that this was something that was going to fit and stick,
and then testing it. We did those first two episodes
to see what what that would look like. Is this
something we can move forward? And then pro you know,
force me into.
Speaker 1 (21:52):
No. I love it because every every episode could relate
to somebody. Yeah, you know, and that's what it's all about,
you know, that's what teach me somethings all about. Yeah,
it's funny because when we talk about I'm listening and
you guys talk about like panels, and you know, there's
all these big panels, and you know, people go to
panels to learn essentially, right, everyone's talking about their story
back and forth, and they're basically teaching the crowds. People
(22:14):
are learning off these panels, and I feel like, without
it being an actual panel, it's what we're doing every week.
Speaker 2 (22:18):
Now. Yeah, that's exactly what we're doing. And you look
at experiential learning, you look at environmental learning, and that's
exactly what this platform offers. I mean, we have students
come in and shadow when intern we have students that
are not physically here, but they're going through the episodes
and seeing what that looks like. So that's experiential learning.
But then we have environmental learning. Yeah, we're putting it
into practice. We're getting into people's homes, people's jobs, their
(22:43):
way to work, and they're listening to the podcast or
they're listening on WR seven ten wherever the podcast is,
so you're reaching the audience through innovative communication.
Speaker 5 (22:53):
Yeah, and where they are, that's where it is.
Speaker 4 (22:55):
You've got to be where somebody is and where somebody
is listening, and that's what this does. And for those
our main theme today is networking. Like, if someone's listening
right now and they're like, oh, I love to work
in media, like email me, you know, like if there's
another guest that's on the show and they're like, oh
my gosh, that's so interesting to me, I'd love to
learn more, email them, Like that's how you build a network.
Like there's going to be nobody that says, like, you
know what, I don't have time for you. They're going
(23:16):
to figure it out and find them on LinkedIn and
figure out ways to build that network, because that's how
you grow. It's not always the rooms that you're in,
it's the rooms you put yourself in and the conversations
you put yourself into.
Speaker 1 (23:26):
You have to spark the conversations and you can't be scared.
Speaker 2 (23:28):
Yeah, yeah, it's not about I always say getting into
the room is easy, it's what are you gonna do
when you're in there?
Speaker 5 (23:33):
Yep. How do you make yourself memorable? Speaking of memorable,
oh Penny that look, where are we going?
Speaker 2 (23:43):
What is your most memorable brand activation that you've done?
Speaker 4 (23:47):
Oh my gosh, there's so many. I don't even know
if I could pick one.
Speaker 5 (23:53):
There's just been.
Speaker 4 (23:54):
There's been so many, and I think every different part
of my career. As I go back and look at them,
there's ones that like resonate. I think the one that's
that's resonated with me throughout the years, it's definitely with
DeLonge Delongey's been a partner of Ihearts for ten years
and they were one of my first partners when I
was an account executive that I was able to bring on.
Speaker 1 (24:13):
So's special.
Speaker 4 (24:14):
It's super special, but also heart yes, very much so.
But to keep something new and fresh for ten years,
it takes a lot of collaboration, a lot of partnership,
and a lot of like building and growing and understanding
and listening. And over those ten years we've kind of
curated this program where part of proceeds go back to
(24:34):
Cookies for Kids Cancer. So that program not only is
it doing something amazing for Delongey and spreading the word
and getting the word out there, but it's also doing
something good for people. And I think for me, the
underlying theme I've had in my whole career is like
the programs that give back in any way?
Speaker 5 (24:51):
Is it giving back through education?
Speaker 4 (24:52):
Is giving back through doing something that's creating hopefully cures
for children's cancer. Like there are so many ways that
in marketing, in working with businesses, you can do good.
And I think for me it's always those partnerships that
we're doing good that it resonates with me the most.
Speaker 2 (25:08):
It's beautiful.
Speaker 1 (25:09):
Yeah, that is there, you go, that's awesome.
Speaker 5 (25:11):
That's mine.
Speaker 4 (25:11):
So if anybody needs a coffee machine, Delongi's the brand
because they give back.
Speaker 1 (25:16):
Any any brands that well maybe you can't talk about saying,
is there any brands that you're not a fit or
you're excited to work with coming up?
Speaker 5 (25:23):
Oh my god, I think anyone.
Speaker 1 (25:24):
I think.
Speaker 4 (25:25):
I think if anybody has like a challenge or it's
something they're looking to do or looking to reach, I
think that's the beauty of iHeart. iHeart has something for everybody.
It's just figuring out the right asset, the right tool,
the right.
Speaker 5 (25:35):
Way to list.
Speaker 1 (25:35):
So it's so amazing, Like and shout out to iHeart.
I just got to say, because in today's climate, right
with radio and if you really follow radio and you
understand what's going on with what a lot of other
companies and way things are moving, iHeart is so like
they're really ahead of everybody. Yeah, you know with the
deal they just did now with Netflix, with you know,
with podcasts and with putting shows on there, and just
(25:58):
exactly but in general, shout out to you know, everybody
from obviously Bob all the way down everyone involved with
just keeping this brand at the forefront and obviously always
pushing ahead. I remember I used to DJ all the
They used to have these like meetings like which were great, right,
We're like remember those like I don't know calling parties
(26:19):
almost But then in the middle of it there was
like these parties I would DJ. Then then then then
they would stop halfway through them and do a presentation
which would explain where radio is today and listenership and
how it's growing and everything from everything cool. And it
was incredible because they would break down numbers that out,
(26:41):
you know, and I've been on RD in my whole life,
but you just don't know these things, you know, And
you're looking at them like wow, that's crazy. Wow. You
know the impressions that I heard gets when you put
them up against like a Google or somebody like that,
and you think that they would be higher, but no,
I heart, it's just so much higher than everybody else,
Like wow, that's crazy. I'm sure you use all this
stuff like in yourself to us.
Speaker 5 (27:04):
Here's how we do it, and I think it's.
Speaker 2 (27:07):
Always the numbers behind and the research.
Speaker 5 (27:09):
The storytelling.
Speaker 4 (27:11):
Our head of research is amazing. You've heard her speak
before a pro. I know you have to leany she is.
She is a way to take numbers and make them
exciting and make them interesting, but also tell the stories
that people want to hear. So I think that's really
helpful for our partners because numbers are just numbers until
they make sense for somebody and then they resonate.
Speaker 2 (27:29):
So no, it's always good. During our our marketing mixer
at Berkeley, this was our second year doing it, and
we do a state of the Union and presentation kind
of like what you do audio con and we show
this is what's going on within the landscape, but this
is what's going on for us and ship highlights, and
it's always good to show what those numbers are. Definitely
you expect to aim to why we didn't because that
(27:51):
also sparks interest with the partners of what can we
do now to collaborate to aim to this goal, How
can we improve, how can we pivot it will be
fluid and do that which we're doing.
Speaker 5 (28:03):
Yeah. No, that's that's what it's all about. So very cool.
What was it? A little fuzz?
Speaker 1 (28:10):
I can't so what happens when you have kids at
the house.
Speaker 5 (28:12):
Yeah, I know.
Speaker 4 (28:13):
I like came in today and I had like a
it almost like a bite mark on my arm, and
I was like, oh, I.
Speaker 1 (28:17):
Almost have to keep peter. You the rollers, you know,
the lint rollers now start hitting everything these kids have.
Oh yeah, I'll leave my jacket somewhere and then I'll
come back and there's like ten towels and things on something.
What the hell? Yeah? Children, Yeah, we're talking about Peter
and numbers. He's giving me the cue like, Yo, we're
way over.
Speaker 2 (28:37):
Does matter, it doesn't matter, it doesn't matter, it doesn't
That means we're gonna end okay the way we always end.
Speaker 1 (28:45):
Correct.
Speaker 2 (28:45):
No, No, I have one more question. Okay, because then if
we need to cut something. We can cut something. Okay,
It's better to have more pearl than not.
Speaker 4 (28:51):
Of course, Peter's like, whatever this person, sorry, Peter Okay.
Speaker 2 (28:57):
So, serving as the vice president of sales in New
York for iHeartMedia's multi platform group, what does it take
to lead and sell effectively in one of the most
competitive media markets in the world.
Speaker 4 (29:15):
I I look at every day as a blessing, right, Like,
I'm so blessed to be here. I'm so blessed to
be on this team. Like the people that I work
with every single day are the best of the best.
Our clients are incredible. Like the talent that I'm surrounded
by is I mean, like twelve year old Carolyn would
pinch herself to know that she was in these rooms.
I think there's just there's so much that comes back
(29:36):
to it, and I think there's what really it comes
down to is having heart and really like being able
to figure out like days are long, like sometimes things
are really tough. Sometimes you know, you have like a
team of people, and like people are people. Everyone goes
through different things in their life. Everyone has different challenges,
and like my job is to get them to their
(29:58):
best potential right and to get the best out of
them and to see how they can hit their goals
and reach their goals. But you have to be humanistic
to do that, and you need to kind of find
that boundary between business and relationships and really figuring out
how to grow a person and help them succeed. So
like for me, I think that's the most important part
(30:19):
of my job is watching people find their potential and
watching them do incredible things.
Speaker 5 (30:25):
And in the process I get to do that as well.
Speaker 4 (30:28):
A lot of my passion for what I do and
how I do it, and my work ethic and everything
that ties back to it comes down to when I
was an infant, I had a third degree brain hemorrhage.
They told me I'd never talk, i never walk, I'd
never be able to do anything. They actually told my
parents to put me in a home because I'd be
nothing more than a vegetable.
Speaker 1 (30:45):
Wow.
Speaker 4 (30:46):
My parents my entire life have pushed me to be
better than I was. So they never settled for Okay,
they never settled for she's just going to be like,
this is it, this is what it is. They've pushed
me every step of my life, and in turn, I've
always pushed my self, so in business and in this world, Like,
I always push everybody to get to where they need
to be because I can see their potential. And if
(31:09):
we all just keep doing what someone sets for us,
you'll never be able to be who you can be
or what you can achieve because the sky is the limit.
So dream big, think big, and you never know the
seat you'll be sitting in in five, ten, twenty years
from now.
Speaker 1 (31:25):
Wow.
Speaker 4 (31:27):
Incredible, that's it, guys, that's all I got for you.
Speaker 1 (31:33):
That's crazy. Yeah, that's amazing though.
Speaker 5 (31:36):
Mm hmm, that's amazing. Did that answer your question? Did I?
Did I go off the tangent on?
Speaker 1 (31:42):
You did?
Speaker 2 (31:42):
And I have so many more that I think we're
going to have to you come back a part two,
an obligatory part.
Speaker 5 (31:49):
Two because Peter's getting.
Speaker 2 (31:50):
Because I have two more pages of questions that I'm
here to ask you. Oh my god, I'm so eager
to ask you.
Speaker 1 (31:58):
We really haven't got deep into like we haven't, especially
on the work side, for people out there who want
to get into your field. You know, there's a lot
of probably more.
Speaker 2 (32:05):
Yeah, and leadership. As you know, women in media, it's
this is an industry that is male dominated and to
be a powerhouse at the top and getting into those
conversations of you know, how do those spaces look now? Inclusive?
Speaker 4 (32:24):
It is a different world than where I started ten
years ago. Like some of them, there's so much female
representation and so much female leadership, not even from like
like looking around the room, like there's so many Like
I have other co managers who are female. Their senior
leadership that's female. The president of the markets group is
a female. But with that, I have to say all
(32:45):
my male counterparts are so supportive and I never feel
like the woman in the room.
Speaker 5 (32:51):
I feel like I'm a part of the room.
Speaker 4 (32:52):
Yeah, I think which is that that's the company you
want to find yourself in.
Speaker 5 (32:56):
Is the company that makes you a part of the conversation.
Speaker 4 (32:59):
But yeah, inclusivity is I mean, it's it's an incredible
place to be and I think that's why I've been
here for ten years. Not only is it something new
and it's like a new company every six months. I
feel like there's always something new and something under the table.
But the people are incredible, Like I am so privileged
to work with some of the most impressive talented people
across the board.
Speaker 1 (33:18):
I always give things I always say that I always
send emails, but send people all the time to just gratitude,
especially after certain events and things like that.
Speaker 5 (33:27):
Yeah, when you think about it, like.
Speaker 2 (33:29):
Company culture is so important, it's and it's something that
many overlook, but you have to think about what your
values are, what your ethosis, where you want to go
and look at the company and see if it's reflected there.
Speaker 5 (33:42):
Hm, because we sends a part of who you are.
Speaker 2 (33:44):
We spend more time at work than we do at home,
so it's extremely important that you really look into the
company where.
Speaker 1 (33:50):
You want to Well, when we do part two, we're
going to need the video of.
Speaker 2 (33:53):
You know.
Speaker 5 (33:54):
Video, I'm gonna have to hunt down Steves find that one.
Speaker 1 (33:58):
We're going to get Stephen here for sure.
Speaker 2 (34:00):
Yeah, No, I love this. Well, we had many gems
of advice throughout this episode. There you negotiate that, but
in truth, teach me something fashion Carolyn. In one word,
what do you aim your legacy to be?
Speaker 4 (34:14):
Oh, my gosh, one word for my legacy inspiring. I
hope that I inspire others somewhere along the line to
find themselves, to find what they want to do, to
find passion, to really achieve what they can achieve because realistically,
at the end of the day, like if we're all
(34:34):
shooting for the stars, like let's all shoot together. So
I hope that they inspiring. I hope that's my legacy.
Speaker 1 (34:41):
That's awesome. I love I love it. All. Right, Well,
this is amazing, It was great. This is a great.
Thank you for watching and listening to Teach Me Something
Yes with Pennydellas, j Prostel, and Carolyn Whitman.
Speaker 2 (34:54):
Today, presented by Berkeley College. Where your Potential is our promise.
Speaker 1 (35:00):
See you next time.
Speaker 2 (35:02):
Hey, thanks for listening. Tune in next week for all
new episode of Teach Me Something, brought to you by
Berkeley College.
Hey, what's up. This is DJ pro Style and this
is Penny and this is Teach Me Something, brought.
Speaker 2 (00:05):
To you by Berkeley College. All right, well, come back
to Teach.
Speaker 1 (00:10):
Me Something by Berkeley College, an award winning podcast, the
award winning podcast itself and pro Style and we're all
over the place today because we actually finally have our
awards and.
Speaker 2 (00:22):
So finally have the awards.
Speaker 1 (00:24):
You good? Okay? Yeah, if you're watching the podcast right now,
viewing it, we are holding the award up. You see this.
This is the award right here, official and it has
a lot of weight to it, which really means it's efficient.
You know. I fe it was like hollow, it wouldn't
be as official.
Speaker 2 (00:37):
No, I'm glad to see the cloth because the way
we've been handling these awards, we are so excited.
Speaker 1 (00:44):
Well, once I take it home box, no, it's going
to go into like a glass thing where nobody could
touch it. I love it. So.
Speaker 2 (00:49):
How many radio awards do you?
Speaker 1 (00:51):
I don't have any. I don't think I have any
of radio awards? Crazy, right, I have like one hundred
plaques from Yeah albums, but actual awards I have to
go back and see I've won awards like Mike Suwa
Awards and the Latin Music Awards and all that kind
of stuff for DJing, but never anything has to do
with a radio or obviously a podcast, being that this
(01:13):
is my first podcast. Cool, So how awesome is this?
Speaker 2 (01:17):
To add it to your glass case?
Speaker 1 (01:18):
I'm going to send a picture of this to all
the execs at iHeart and say, you know, I've never
won a radio award. Hello, weird. Oh we've been here
thirteen years.
Speaker 2 (01:29):
Weird and interesting enough, we have an executive with us today.
Speaker 1 (01:34):
Why it's perfect that the one he reached out to
me first and said, hey, pro, what do you think
about doing a podcast? You know, Carolyn is the one
who reached out to me about it.
Speaker 2 (01:43):
You know, we had this big, powerful introduction for Carolyn Whitman,
but honestly, we are overwhelmed with the emotion because Carolyn
is a powerhouse. She is a creative force, She is
a mama bear, and she takes care of all of us.
(02:04):
But most importantly, she creates impact through strategy and creativity,
and she really builds a familial like ecosystem. And that's
that's how I see her.
Speaker 3 (02:17):
Thank you, goodbye, Welcome to a new year Wow of
sales for New York.
Speaker 2 (02:30):
iHeart meeting the building. Carolyn Whitman as with us, so
happy to be here, book writer and everything.
Speaker 1 (02:38):
I'm going to learn so much about Carolyn today that
in the last five minutes leading up to us starting this,
I was.
Speaker 2 (02:43):
Like, what she is an author? I am a series
called Penelope Children's Books. She has two installments. We're waiting
for the third.
Speaker 4 (02:51):
Well, the third is not a Penelope book. So the
first two were written about a fish, Penelope. She was
inspired by my grandmother. I wrote them while I was
sitting at Tiki Tantan salons when I was in college
working on break. But yeah, my my third book is
actually how to tell your child they're an IVF baby,
because I think that's super important for them to know.
Speaker 5 (03:09):
So stay tuned.
Speaker 1 (03:10):
That's awesome.
Speaker 2 (03:12):
You're learning so much right now.
Speaker 1 (03:13):
Much.
Speaker 5 (03:14):
Yeah.
Speaker 1 (03:14):
I got to write a book.
Speaker 2 (03:15):
You should you should do a memoir.
Speaker 4 (03:16):
It's a really good like outlet. But these are children's books,
so it's like fun, there's colors and my book.
Speaker 1 (03:22):
I don't think it could be a Yeah it could
my son though, yeah baby pro. No, my baby pro
is my my son Alexander. So we always had labeled
him baby pro and he already wrote a book.
Speaker 5 (03:35):
Oh my gosh, he wrote a book.
Speaker 1 (03:37):
So we're actually, yeah, we're going to get it published
and everything.
Speaker 5 (03:40):
That's so cool. He wrote, what's it about?
Speaker 1 (03:42):
It's it's like a journey. It has to do with
a whale, like it's Alexander's. It's like part one of
Alexander's world or something like that, where he's gonna have
different adventures and this one has to be in an ocean,
like in a submarine with whales.
Speaker 5 (03:54):
Yeah.
Speaker 1 (03:54):
I love this.
Speaker 5 (03:56):
Me and baby same weather.
Speaker 1 (03:57):
Are our oldest, me and my wife's oldest. You know,
he's he's nine years old. This kid already wrote a book,
and well, yeah, for sure, he's yeah, intellect forget that,
he's out of here. I mean no, he plays the piano.
He took. He's obviously top of his class and always
in grays. But he also comes home. He was taking
Arabic school for years. He was taking Chinese learning, learning
(04:20):
how to speak Chinese. So he you know, he's just
a kid. No Greek, right, No Greek, I know right?
You know, yeah, added to the list. You know, his
grandmother could teach him Greek, and you know, and then
his grandfather could teach him Spanish, so he'll be all right.
But yeah, the kid, he's always been like that. You know,
he does plays. I'm sure you know see my Instagram
like lead role and play. So now he's in the
(04:42):
sports lacrosse. Yeah, lacrosse.
Speaker 5 (04:45):
My husband's a lacrosse coachy. Talk about his book, yep,
he would love.
Speaker 1 (04:50):
By the way, he has a YouTube channel like he
there you go. I'm trying to keep him away from
the media side because I feel like his his you know,
his bar is so much higher than.
Speaker 4 (05:02):
I mean, that's inspirational kids especially like kids have so
much like access to things now, like the world is
their oyster, Like there's so much they can do. So
it's cool that he's actually doing it.
Speaker 1 (05:14):
Go baby Pro, let's go, Baby Pro.
Speaker 2 (05:16):
Love this all right? Listen, Baby Pro has everyone in
media already, so we got them.
Speaker 4 (05:21):
Yep, there it is, next guest, Baby Pro, Baby I love.
Speaker 2 (05:26):
This And speaking about communications, so that was not a
good segue, but we're gonna keep it right.
Speaker 5 (05:32):
I'm feeling where are we going.
Speaker 2 (05:35):
To speaking of communications? You earned your degree in Communication
Media Studies at ukon.
Speaker 5 (05:42):
Sure did go Huskies and you were.
Speaker 2 (05:44):
Also Homecoming Queen. I was tell us about that moment.
Speaker 4 (05:48):
Honestly, it was wild, Like Homecoming at Yukon is no joke.
Like there's so many different rounds of voting, and there's
so many different rounds of like you have to like
go through so many different things, and I'm super competitive.
Obviously I'm in sales, so I'm like, I got to
win this. So the first round, like you're already picked somebody,
and they picked somebody to like be like in the running.
So I genuinely think my friends picked me because they
(06:08):
wanted me to sing when You're Good to Mama from
Chicago as my talent, So they were already like foreseeing
that they wanted me to get to the final stages.
There's like three different rounds of votings. Of course I
made vote for Carol Woman t shirts. They were hot pink,
everybody wore them. Then you had to like sit down
and be like interviewed with all the deans of students,
and then you finally get to the competition. And the
competition is like a full blown pageant. So you need
(06:29):
a talent, you need oh my gosh, what else was there?
It was talent. It was like storytelling costume, and I
channeled my like writing, So I made a book called
Delta Gamma Girl and like brought her to life because
there's like themes, there's all these different things, and I
wound up winning. Funny part of that story is Homecoming
King was actually Steve Dellisant, who works.
Speaker 5 (06:48):
At iHeart to No Way Stop It.
Speaker 1 (06:51):
Yeah, uh huh, what the hell?
Speaker 2 (06:52):
Imagine his face just pops up?
Speaker 1 (06:54):
Call me insert right here. Yeah, we were on the podcast.
Speaker 4 (07:00):
Two different organizations. Like at first we were competitors because
he was partnered with a different sorority.
Speaker 2 (07:05):
Wait, so what was your guys dance for Homecoming?
Speaker 5 (07:07):
You don't dance? There's no dance like you have a challenge.
Speaker 4 (07:10):
Yeah no, it's like a whole like it's almost like
a pageant style, like there's Q and A, there's talent,
my talent. I sang when You're good to Mama from Chicago.
Steve did like a dance through the decades kind of thing.
Speaker 1 (07:21):
I can see that you did different dances.
Speaker 2 (07:23):
Where's the video to this?
Speaker 1 (07:24):
Oh my god, the Running Man and different things and.
Speaker 2 (07:27):
All we need videos.
Speaker 1 (07:29):
It was really good. Oh yeah, it.
Speaker 4 (07:32):
Wasn't like you think of it. Like a homecoming like
dance in high school. It's more along the lines of
like a competition between all campus organizations. We should make
a home Yeah, I'm still I just want to see
these floats, so you have to make like a float
like it's It was intense. So yeah, then we had
like a big party after. It was great, It was amazing.
And then you get to go on the field.
Speaker 1 (07:51):
The fact that you guys and then at that point
in your life, there's no way you guys were like,
you know, we're gonna end up working for the same company.
Speaker 2 (08:00):
Yes, how do we go from Carolyn in the Jersey Shore?
Speaker 5 (08:06):
Yeah, yeah, Jersey why Heart Media?
Speaker 2 (08:09):
But now with the homecoming story and the floats and
the creativity, I see it.
Speaker 4 (08:16):
Yeah, it all, It all kind of came to you
know what I think the funny thing is, and especially
Berkeley College, Like you go to college, and I think
a lot of people don't know what their destiny will be.
But like I feel like at college you learn so
many different things. Right, you have your core curriculum, you
have internships, you have networks, you have all these different
things that you're building and growing. But you meet so
many people and a lot of times. I think every
(08:37):
job I've had was because of someone I met at
college and a network that I created that helped me
build my life and my life outside of college. So yes,
I went to college with Steve. We went two totally
different directions. I was like, I want to be in
pr I want to work in fashion. I want to
work in editorial, and Steve was mek.
Speaker 2 (08:54):
And why who, I'm a kid, not small brands, Carolyn.
Speaker 4 (08:58):
No, that was actually my Oh my gosh, I my
first job. I graduated in the middle of the recession,
so it was two thousand and eight, I want to say,
and there was literally no jobs, Like you couldn't find
a job anywhere. So I had already like put a
down payment on an apartment and Hoboken because I like
lived as a dreamer, like I'm going to get the
best job and I make all this money.
Speaker 5 (09:17):
And there was nothing.
Speaker 1 (09:18):
So I want you envisioned it. I envisioned it in
my brain.
Speaker 4 (09:22):
Just took a really long time to get there. I
started interning for US Weekly magazine, so I was an
intern and then I worked an anthropology on the weekends
because I was like, you know, I gotta make money,
have this apartment, like you need to figure out my life.
So I was and working an editorial. I thought it
was like super glamorous, like I'd be doing all these things,
It's gonna be amazing. It was wild, so you have
to like there was no technology, no like AI at
(09:45):
that time, so you were transcribing interviews for hours, and
then you would see these celebrities come.
Speaker 5 (09:50):
In and out and I'm like, oh my gosh, this
is Kardashian. I'm like, what's happening.
Speaker 4 (09:53):
And then as you like build relationships, people are like, hey,
I can't make it to this event tonight. Can you
cover it? Can you do this interview for me? And
I would always be like yes. And then I remember
the first time my name got published in an US
weekly magazine. I thought it was so cool and my
dad really loved and my dad and my grandma loved
like gossip columns and like magazine, so they were like
super proud.
Speaker 5 (10:13):
But then I was like, I can't do this anymore.
It's crazy.
Speaker 4 (10:17):
And I remember the editor at the time she was like,
there's an opening at Cosmo, like would you want to
work there? And I was like, that is my dream,
but she's like it's like a six month interview process,
and I was like, I can't pay my bills, but
what am I going to do? And then at the
same time, a friend called me and he was like,
my parents are looking for an assistant. They work in
children's fashion, and like would you be interested? And I
(10:39):
was like sure. So I met with John and Shelley,
and that's how I got into children's fashion. I was
working with dk Y, Puma, a niche baby Fat but
all like the children's licenses. It was wild. So that's
kind of how I got there. And then I just,
you know, I kind of like went around in the
children's industry a little bit, but I was kind of
like missing something, Like I was like there's something, like
there's got to be something more to this. And like,
(11:00):
don't get me wrong, anyone who works in fashion in
wholesale like it is a hustle, Like it is a
whole nother world. But it just wasn't like my passion
point anymore. And I saw Steve living this life and
he was at all these events, he was working with
all these different brands. Was and I've been a radio
baby since like day one. I grew up listening to
all of our stations, like I think like Delilah was
(11:22):
like something I listened to every single night as a kid,
like in her voice just like was a part of
my childhood. But even like KTU's E one hundred, like
Angie Martinez, I remember listening to her through and through
all the time in college. So seeing that opportunity, I
was like, I love media, I love radio. I remember
messaging Steve and being like, hey, I saw that you
posted that iHeart is hiring, Like could I apply? And
(11:45):
he was like, of course you can apply. He's like,
but I can't tell you forget the job. He's like,
you have to interview and go through everything. So I
went through the whole interview process. It was crazy, but
like the fashion world is so different than media. I
remember I made custom cookies and I came in with
coffee for my interview, like set up this whole scene.
And now that's that's helped me so much, like build
relationships and build moments and like create moments, which is
(12:07):
pretty cool. And I guess the rest is history. Has
started at iHeart in twenty fifteen as an account executive
and now I am vice president of sales, working very
closely with Prolo and k TU LIGHTM.
Speaker 1 (12:19):
And Carolyn's the best by the way she really is.
But all that, all the stuff you did also helps
with what you do here at iHeart right, because even
the way you said you came in for your interview
and you had like a presentation almost your interview. You know,
part of being in sales, I'm sure had to do
with winning people over as clients is part of the presentation.
And so you going through all those different routes helped
(12:41):
you probably learn how to create these this space and
this you know what I'm trying to say. Yeah, like
a presentation that helps versus just sitting down at a
table with somebody across from them and having a conversation.
Speaker 5 (12:51):
Oh yeah.
Speaker 4 (12:51):
Even though the roles I was in weren't the right
roles for me, there was so much I took from
it and took out of it because that builds who
you are, and that builds your brand later in life.
So like every single job I was in, like I
could hinpoint different things from each one of those that
has added to my success in my career now, which
is kind of cool. Like you look back and I
think sometimes as like a kid, you have this mentality
(13:14):
and you're like, I know more than everybody else, Like
I I've got this, Like, but then you have to
like sit back and now as I look back on
the people that have really helped me build who I am,
there's so much I've learned from so many different people
that are like these unique takeaways that I'm like, if
that wasn't in my life, I don't know if I'd
be where I am today.
Speaker 2 (13:33):
I see how more coming?
Speaker 1 (13:34):
Yeah, yeah, you know there's one thing that and going
back to your when you when you're going back to
college for you, you said something and it takes us
back to all our episodes essentially, And if I had
to come up with a word right now to describe
one word to describe this podcast in a.
Speaker 2 (13:50):
Hole okay, pro right getting into it, there we go,
goose of you that are not watching.
Speaker 1 (13:57):
It's one word that keeps coming up, and we've hit
on it so many times. And I think, what people
really at the end of the day, no matter what
episode you watch, no matter what you do, what you're
gonna find out in life the most important part, if
not one of the most important parts of becoming successful
or moving forward is networking. Oh yes, and I feel
(14:19):
like every single person who sat here has brought up
networking and it's helped them open the doors. And even
with you, if you didn't network in college and then
meet Steve, and you might not have been following Steve's
journey which led him to posting that post which opened
the door for you coming in saying, hey, actually he
posted this together. Networking is so important and anybody out
(14:40):
there watching or listening, whatever you're doing right now, just
make sure that you are networking. So it's not about
just studying the craft. It is about being you know,
mastering your craft and getting as good. But networking has
to be so so important with what you're doing in
any field. It doesn't matter, like even as a DJ,
you know, and not to vey away, but networking was
(15:01):
a big part of it, you know, meeting promoters, meeting
club owners, meeting is what leads you into those venues.
Is getting booked to DJ here and DJ there. And
then when you're djaing at one place, somebody comes up, hey,
I own a bar that. Oh yeah, let's talk, changing numbers,
talking on the side. Next thing you know, you're DJing
at their place. Blah blah blah. So it's all one
big network, there's no. It's also about.
Speaker 2 (15:22):
How to network. It's about being intentional, yes, but also
leaving an impression. Oh yeah, and this day and age,
with digital marketing and all of the different platforms LinkedIn,
ninety five percent of employers higher through LinkedIn. Yeah, so
everyone should have a LinkedIn working on yours, but I
don't have one. Everyone should have a LinkedIn. But even
(15:42):
with that, when you go to conferences and you go
to symposiums and all of these things, you meet so
many people and then what happens. We don't follow up
or we don't follow through because it's just so much
and we're being so bombarded. That's why you have to
network with intention know the people that are there, find
out what they're into. It's not just about what your
title is where you work, but it's who are you
(16:02):
as a person. Is there synergy there, and what does
that impression find?
Speaker 4 (16:07):
It kind of applies to you, like you walk into
a room of strangers, it's intimidating. You're like, I could
either choose to talk to the people I know or
sit over there and eat an appetizer and call it
a day. But like, how do you bridge that conversation.
Like communication skills are so important, like how do you communicate?
And once you've built that, how do you nurture it?
Like how do you follow up? What's your next step?
(16:28):
Like how do you build that? And once you have
that network, how do you start to know other people's networks?
Like how many times have I called you prone? I'm like, hey,
I'm in this situation.
Speaker 5 (16:35):
Do you know somebody? Like do you have somebody? And
pro always has somebody?
Speaker 1 (16:38):
Like always I'm the king of hitting her up, like hey, yeah,
a look up for this. First of my wife has
she knows Carolyn, so she's like, hit Carolyn asking this. Hey.
Speaker 2 (16:48):
I'm like, I can't ask every single.
Speaker 1 (16:52):
Day Carolyn, Jesus, we want to go see a show.
Speaker 4 (16:57):
We figured it out, but like it's true, like you
need to need to know your network's networks in order
to like know like how to leverage them.
Speaker 2 (17:03):
And even that you know, we had looking at enrollment.
We all know things tick a dip last year with
higher ED I sat with Karen. I'm like, what can
we do? Can we do a round table? Can we
sit She's like, let's figure it out, Let's meet with
other partners and see what synergies they are. So it's
always about your network, but also developing and nurturing that relationship,
(17:24):
both in the professional and outside the professional setting one
going into personal. Even our live episode one, we were
so intentional with that guest list, so everyone in the
audience was someone and so many people left expanding their
network from that day and I would get text messages
(17:46):
and emails thank you so much for the intro and
the soft intro here. So it's really about being intentional,
which you are with your creativity, try to building these partnerships.
So talk talk us through what a contract looks like,
how do you build that?
Speaker 4 (18:04):
I think it's really different for every partner, right because
every single partner has a different KPI, they have a
different direction, they have a different mission, and a lot
of it comes down to listening. Like if you're not
listening to people and you're not listening to what they're
looking to achieve or where their challenges are, you can't
help them and you're going to wind up just throwing
darts at a board and hopefully it sticks. But if
you listen, and you truly listen to somebody, you can
(18:27):
come back with something that's going to help them. And
help them grow and help them meet what they need to,
which then turns into a long term partnership like for
Berkeley College. Like we started working together a year almost
like a year ago to the day, right, Ye, but
you've worked with iHeart for twenty years.
Speaker 2 (18:42):
Twenty years, which is.
Speaker 4 (18:45):
Incredible and such a testament to what a partnership is,
Like a partnership should have longevity. But we did something
totally different together that hadn't been done before because we
were really sitting in it, I know, and with Victoria
and Jill and pro really listened to each other and
really figured out something that would be really special and
really different. And that's what it all comes down to.
(19:06):
And then you take the creativity and there's different people
who are good at different things and knowing everybody's skill
sets and that's how you make magic.
Speaker 1 (19:13):
And now we have awards and now.
Speaker 5 (19:15):
Look at these bad boys.
Speaker 2 (19:17):
Great Crow keeps looking at his and spinning it around
and he's so proud. Look at popa Pro, He's so proud.
Speaker 4 (19:24):
Yeah, he's so so cool. This this podcast was an
idea a year ago. Like That's what it was. It
was an idea.
Speaker 2 (19:31):
We sat down, we spoke about we did a gap analysis.
We did a state of the union, which is typically
when we meet with a partner, it's this is where
we are, this is where we aim to go within
a year. How are we going to get there? And
then if you have great partners, they come and say,
all right, let's talk about some ideas. And I remember
it was the first time you and I were on
a call together, and what we learned rather quickly is
(19:55):
that Carolyn and I are the same we are. And
we went on like twelve ten, but we went down
a lot of different things. And we had just launched
our new program, meeting communications, and you had said, well,
do you have radio on campus? And I said, no,
we don't, but you know, due to this and this,
I had this concept and we came up with that,
(20:15):
and you know, she said, okay, give me a week
and a week later she's like, so we're gonna meet
with DJ pro style. This is the great fit, and
you know, you go through that.
Speaker 1 (20:27):
So it's one thing.
Speaker 5 (20:32):
This work.
Speaker 2 (20:35):
Are the synergy is there. You look at your KPIs,
you look at your measurements, you look at your audience,
you look at your target segmentations, and through that you
say Okay, show me the three stations. Does the audience match,
what does that likeliness look like? What does the messaging
look like, what does the personality look like? Does that
jive with this brand? And do our ethos have synergy?
(20:58):
And they did.
Speaker 5 (20:58):
We did the vibe check and bab check was high.
Speaker 2 (21:01):
Yeah. Over a year later, here we are.
Speaker 5 (21:04):
There's trophies.
Speaker 4 (21:06):
No, it's just and I think a lot of times,
especially I think people poin creativity is like big ideas
and out of the box thinking, but there's also like
strategy that goes behind it. Oh, you can have this
amazing idea, but how do you make it make sense?
Like how do you make the mechanics work? Like how
do you drive it back to KPIs and do.
Speaker 5 (21:23):
All those things?
Speaker 4 (21:24):
And I think a lot of times when you're thinking
of something new and different, like this is very new
and different in education, And.
Speaker 2 (21:28):
What people don't see is it took us six months
going back and forth, negotiating, shooting ideas and making sure
that this was something that was going to fit and stick,
and then testing it. We did those first two episodes
to see what what that would look like. Is this
something we can move forward? And then pro you know,
force me into.
Speaker 1 (21:52):
No. I love it because every every episode could relate
to somebody. Yeah, you know, and that's what it's all about,
you know, that's what teach me somethings all about. Yeah,
it's funny because when we talk about I'm listening and
you guys talk about like panels, and you know, there's
all these big panels, and you know, people go to
panels to learn essentially, right, everyone's talking about their story
back and forth, and they're basically teaching the crowds. People
(22:14):
are learning off these panels, and I feel like, without
it being an actual panel, it's what we're doing every week.
Speaker 2 (22:18):
Now. Yeah, that's exactly what we're doing. And you look
at experiential learning, you look at environmental learning, and that's
exactly what this platform offers. I mean, we have students
come in and shadow when intern we have students that
are not physically here, but they're going through the episodes
and seeing what that looks like. So that's experiential learning.
But then we have environmental learning. Yeah, we're putting it
into practice. We're getting into people's homes, people's jobs, their
(22:43):
way to work, and they're listening to the podcast or
they're listening on WR seven ten wherever the podcast is,
so you're reaching the audience through innovative communication.
Speaker 5 (22:53):
Yeah, and where they are, that's where it is.
Speaker 4 (22:55):
You've got to be where somebody is and where somebody
is listening, and that's what this does. And for those
our main theme today is networking. Like, if someone's listening
right now and they're like, oh, I love to work
in media, like email me, you know, like if there's
another guest that's on the show and they're like, oh
my gosh, that's so interesting to me, I'd love to
learn more, email them, Like that's how you build a network.
Like there's going to be nobody that says, like, you
know what, I don't have time for you. They're going
(23:16):
to figure it out and find them on LinkedIn and
figure out ways to build that network, because that's how
you grow. It's not always the rooms that you're in,
it's the rooms you put yourself in and the conversations
you put yourself into.
Speaker 1 (23:26):
You have to spark the conversations and you can't be scared.
Speaker 2 (23:28):
Yeah, yeah, it's not about I always say getting into
the room is easy, it's what are you gonna do
when you're in there?
Speaker 5 (23:33):
Yep. How do you make yourself memorable? Speaking of memorable,
oh Penny that look, where are we going?
Speaker 2 (23:43):
What is your most memorable brand activation that you've done?
Speaker 4 (23:47):
Oh my gosh, there's so many. I don't even know
if I could pick one.
Speaker 5 (23:53):
There's just been.
Speaker 4 (23:54):
There's been so many, and I think every different part
of my career. As I go back and look at them,
there's ones that like resonate. I think the one that's
that's resonated with me throughout the years, it's definitely with
DeLonge Delongey's been a partner of Ihearts for ten years
and they were one of my first partners when I
was an account executive that I was able to bring on.
Speaker 1 (24:13):
So's special.
Speaker 4 (24:14):
It's super special, but also heart yes, very much so.
But to keep something new and fresh for ten years,
it takes a lot of collaboration, a lot of partnership,
and a lot of like building and growing and understanding
and listening. And over those ten years we've kind of
curated this program where part of proceeds go back to
(24:34):
Cookies for Kids Cancer. So that program not only is
it doing something amazing for Delongey and spreading the word
and getting the word out there, but it's also doing
something good for people. And I think for me, the
underlying theme I've had in my whole career is like
the programs that give back in any way?
Speaker 5 (24:51):
Is it giving back through education?
Speaker 4 (24:52):
Is giving back through doing something that's creating hopefully cures
for children's cancer. Like there are so many ways that
in marketing, in working with businesses, you can do good.
And I think for me it's always those partnerships that
we're doing good that it resonates with me the most.
Speaker 2 (25:08):
It's beautiful.
Speaker 1 (25:09):
Yeah, that is there, you go, that's awesome.
Speaker 5 (25:11):
That's mine.
Speaker 4 (25:11):
So if anybody needs a coffee machine, Delongi's the brand
because they give back.
Speaker 1 (25:16):
Any any brands that well maybe you can't talk about saying,
is there any brands that you're not a fit or
you're excited to work with coming up?
Speaker 5 (25:23):
Oh my god, I think anyone.
Speaker 1 (25:24):
I think.
Speaker 4 (25:25):
I think if anybody has like a challenge or it's
something they're looking to do or looking to reach, I
think that's the beauty of iHeart. iHeart has something for everybody.
It's just figuring out the right asset, the right tool,
the right.
Speaker 5 (25:35):
Way to list.
Speaker 1 (25:35):
So it's so amazing, Like and shout out to iHeart.
I just got to say, because in today's climate, right
with radio and if you really follow radio and you
understand what's going on with what a lot of other
companies and way things are moving, iHeart is so like
they're really ahead of everybody. Yeah, you know with the
deal they just did now with Netflix, with you know,
with podcasts and with putting shows on there, and just
(25:58):
exactly but in general, shout out to you know, everybody
from obviously Bob all the way down everyone involved with
just keeping this brand at the forefront and obviously always
pushing ahead. I remember I used to DJ all the
They used to have these like meetings like which were great, right,
We're like remember those like I don't know calling parties
(26:19):
almost But then in the middle of it there was
like these parties I would DJ. Then then then then
they would stop halfway through them and do a presentation
which would explain where radio is today and listenership and
how it's growing and everything from everything cool. And it
was incredible because they would break down numbers that out,
(26:41):
you know, and I've been on RD in my whole life,
but you just don't know these things, you know, And
you're looking at them like wow, that's crazy. Wow. You
know the impressions that I heard gets when you put
them up against like a Google or somebody like that,
and you think that they would be higher, but no,
I heart, it's just so much higher than everybody else,
Like wow, that's crazy. I'm sure you use all this
stuff like in yourself to us.
Speaker 5 (27:04):
Here's how we do it, and I think it's.
Speaker 2 (27:07):
Always the numbers behind and the research.
Speaker 5 (27:09):
The storytelling.
Speaker 4 (27:11):
Our head of research is amazing. You've heard her speak
before a pro. I know you have to leany she is.
She is a way to take numbers and make them
exciting and make them interesting, but also tell the stories
that people want to hear. So I think that's really
helpful for our partners because numbers are just numbers until
they make sense for somebody and then they resonate.
Speaker 2 (27:29):
So no, it's always good. During our our marketing mixer
at Berkeley, this was our second year doing it, and
we do a state of the Union and presentation kind
of like what you do audio con and we show
this is what's going on within the landscape, but this
is what's going on for us and ship highlights, and
it's always good to show what those numbers are. Definitely
you expect to aim to why we didn't because that
(27:51):
also sparks interest with the partners of what can we
do now to collaborate to aim to this goal, How
can we improve, how can we pivot it will be
fluid and do that which we're doing.
Speaker 5 (28:03):
Yeah. No, that's that's what it's all about. So very cool.
What was it? A little fuzz?
Speaker 1 (28:10):
I can't so what happens when you have kids at
the house.
Speaker 5 (28:12):
Yeah, I know.
Speaker 4 (28:13):
I like came in today and I had like a
it almost like a bite mark on my arm, and
I was like, oh, I.
Speaker 1 (28:17):
Almost have to keep peter. You the rollers, you know,
the lint rollers now start hitting everything these kids have.
Oh yeah, I'll leave my jacket somewhere and then I'll
come back and there's like ten towels and things on something.
What the hell? Yeah? Children, Yeah, we're talking about Peter
and numbers. He's giving me the cue like, Yo, we're
way over.
Speaker 2 (28:37):
Does matter, it doesn't matter, it doesn't matter, it doesn't
That means we're gonna end okay the way we always end.
Speaker 1 (28:45):
Correct.
Speaker 2 (28:45):
No, No, I have one more question. Okay, because then if
we need to cut something. We can cut something. Okay,
It's better to have more pearl than not.
Speaker 4 (28:51):
Of course, Peter's like, whatever this person, sorry, Peter Okay.
Speaker 2 (28:57):
So, serving as the vice president of sales in New
York for iHeartMedia's multi platform group, what does it take
to lead and sell effectively in one of the most
competitive media markets in the world.
Speaker 4 (29:15):
I I look at every day as a blessing, right, Like,
I'm so blessed to be here. I'm so blessed to
be on this team. Like the people that I work
with every single day are the best of the best.
Our clients are incredible. Like the talent that I'm surrounded
by is I mean, like twelve year old Carolyn would
pinch herself to know that she was in these rooms.
I think there's just there's so much that comes back
(29:36):
to it, and I think there's what really it comes
down to is having heart and really like being able
to figure out like days are long, like sometimes things
are really tough. Sometimes you know, you have like a
team of people, and like people are people. Everyone goes
through different things in their life. Everyone has different challenges,
and like my job is to get them to their
(29:58):
best potential right and to get the best out of
them and to see how they can hit their goals
and reach their goals. But you have to be humanistic
to do that, and you need to kind of find
that boundary between business and relationships and really figuring out
how to grow a person and help them succeed. So
like for me, I think that's the most important part
(30:19):
of my job is watching people find their potential and
watching them do incredible things.
Speaker 5 (30:25):
And in the process I get to do that as well.
Speaker 4 (30:28):
A lot of my passion for what I do and
how I do it, and my work ethic and everything
that ties back to it comes down to when I
was an infant, I had a third degree brain hemorrhage.
They told me I'd never talk, i never walk, I'd
never be able to do anything. They actually told my
parents to put me in a home because I'd be
nothing more than a vegetable.
Speaker 1 (30:45):
Wow.
Speaker 4 (30:46):
My parents my entire life have pushed me to be
better than I was. So they never settled for Okay,
they never settled for she's just going to be like,
this is it, this is what it is. They've pushed
me every step of my life, and in turn, I've
always pushed my self, so in business and in this world, Like,
I always push everybody to get to where they need
to be because I can see their potential. And if
(31:09):
we all just keep doing what someone sets for us,
you'll never be able to be who you can be
or what you can achieve because the sky is the limit.
So dream big, think big, and you never know the
seat you'll be sitting in in five, ten, twenty years
from now.
Speaker 1 (31:25):
Wow.
Speaker 4 (31:27):
Incredible, that's it, guys, that's all I got for you.
Speaker 1 (31:33):
That's crazy. Yeah, that's amazing though.
Speaker 5 (31:36):
Mm hmm, that's amazing. Did that answer your question? Did I?
Did I go off the tangent on?
Speaker 1 (31:42):
You did?
Speaker 2 (31:42):
And I have so many more that I think we're
going to have to you come back a part two,
an obligatory part.
Speaker 5 (31:49):
Two because Peter's getting.
Speaker 2 (31:50):
Because I have two more pages of questions that I'm
here to ask you. Oh my god, I'm so eager
to ask you.
Speaker 1 (31:58):
We really haven't got deep into like we haven't, especially
on the work side, for people out there who want
to get into your field. You know, there's a lot
of probably more.
Speaker 2 (32:05):
Yeah, and leadership. As you know, women in media, it's
this is an industry that is male dominated and to
be a powerhouse at the top and getting into those
conversations of you know, how do those spaces look now? Inclusive?
Speaker 4 (32:24):
It is a different world than where I started ten
years ago. Like some of them, there's so much female
representation and so much female leadership, not even from like
like looking around the room, like there's so many Like
I have other co managers who are female. Their senior
leadership that's female. The president of the markets group is
a female. But with that, I have to say all
(32:45):
my male counterparts are so supportive and I never feel
like the woman in the room.
Speaker 5 (32:51):
I feel like I'm a part of the room.
Speaker 4 (32:52):
Yeah, I think which is that that's the company you
want to find yourself in.
Speaker 5 (32:56):
Is the company that makes you a part of the conversation.
Speaker 4 (32:59):
But yeah, inclusivity is I mean, it's it's an incredible
place to be and I think that's why I've been
here for ten years. Not only is it something new
and it's like a new company every six months. I
feel like there's always something new and something under the table.
But the people are incredible, Like I am so privileged
to work with some of the most impressive talented people
across the board.
Speaker 1 (33:18):
I always give things I always say that I always
send emails, but send people all the time to just gratitude,
especially after certain events and things like that.
Speaker 5 (33:27):
Yeah, when you think about it, like.
Speaker 2 (33:29):
Company culture is so important, it's and it's something that
many overlook, but you have to think about what your
values are, what your ethosis, where you want to go
and look at the company and see if it's reflected there.
Speaker 5 (33:42):
Hm, because we sends a part of who you are.
Speaker 2 (33:44):
We spend more time at work than we do at home,
so it's extremely important that you really look into the
company where.
Speaker 1 (33:50):
You want to Well, when we do part two, we're
going to need the video of.
Speaker 2 (33:53):
You know.
Speaker 5 (33:54):
Video, I'm gonna have to hunt down Steves find that one.
Speaker 1 (33:58):
We're going to get Stephen here for sure.
Speaker 2 (34:00):
Yeah, No, I love this. Well, we had many gems
of advice throughout this episode. There you negotiate that, but
in truth, teach me something fashion Carolyn. In one word,
what do you aim your legacy to be?
Speaker 4 (34:14):
Oh, my gosh, one word for my legacy inspiring. I
hope that I inspire others somewhere along the line to
find themselves, to find what they want to do, to
find passion, to really achieve what they can achieve because realistically,
at the end of the day, like if we're all
(34:34):
shooting for the stars, like let's all shoot together. So
I hope that they inspiring. I hope that's my legacy.
Speaker 1 (34:41):
That's awesome. I love I love it. All. Right, Well,
this is amazing, It was great. This is a great.
Thank you for watching and listening to Teach Me Something
Yes with Pennydellas, j Prostel, and Carolyn Whitman.
Speaker 2 (34:54):
Today, presented by Berkeley College. Where your Potential is our promise.
Speaker 1 (35:00):
See you next time.
Speaker 2 (35:02):
Hey, thanks for listening. Tune in next week for all
new episode of Teach Me Something, brought to you by
Berkeley College.
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