May 21, 2026 • 40 mins
In this episode of Teach Me Something, hosts DJ Prostyle and Penny Dellas sit down with Dr. Michael Kipness, Academic Chair of the Marketing and Media Communications programs at Berkeley College.
With a dynamic career spanning global brands like Konica Minolta, Ricoh, and Philips, as well as entrepreneurial ventures and groundbreaking digital campaigns at Net2Phone, Dr. Kipness brings real-world expertise directly into the classroom.
From the evolution of media to the future of marketing in a digital-first world, this episode explores how education, innovation, and industry alignment prepare students for meaningful, career-ready success.
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Speaker 1 (00:00):
Hey, what's up. This is DJ pro Style and this
is Penny tell Us, and this is teach Me Something.
Speaker 2 (00:05):
Brought to you by Berkeley College.
Speaker 1 (00:07):
Ladies and gentlemen, welcome back to Teach Me Something. We
are in season three, Penny, season three.
Speaker 2 (00:14):
Can you believe it?
Speaker 1 (00:14):
Season three?
Speaker 2 (00:15):
I can't believe that we say this every episode. Yeah,
we really just can't.
Speaker 1 (00:17):
Believe it that we made it out of season one.
Season three.
Speaker 2 (00:22):
Peter is going to be so sick of us.
Speaker 1 (00:23):
Yeah, Peter, but it's in the bag. Is like, God,
what is this going to end?
Speaker 2 (00:27):
Listen? We're doing it by audience demands.
Speaker 1 (00:30):
I love it right, you ask, we deliver, We deliver,
and we're delivering a big one today.
Speaker 3 (00:35):
We are We are so excited because we have doctor
Michael Kipness in the building with us. He is the
academic chair for both the Marketing and the Media Communications
degree programs at Berkeley College. He has a dynamic career
spanning over global brands like Conica, Minolta, Rico, and Phillips.
(01:01):
But most importantly, I'm gonna be a little self serving here.
Most importantly, he's worked with my brand. He was my
professor in undergrad and you know, We'll talk about my
struggles with web coating later, but the class served me well.
So let's give a warm welcome to doctor Michael.
Speaker 1 (01:20):
What's up now? First of all, this is like the
second part for him because we feel like we had
such an amazing conversation off air, yes, that we had
to stop him say.
Speaker 2 (01:32):
It was so good. We were just unfiltered having a
cool conversation.
Speaker 1 (01:36):
And we're gonna stay unfiltered.
Speaker 2 (01:37):
That's what we do.
Speaker 3 (01:38):
Yeah, and you came to our live taping to kick
off season three with Shaggy.
Speaker 4 (01:43):
That was the first for me. That was amazing.
Speaker 1 (01:45):
Thank you.
Speaker 4 (01:45):
That was amazing just to be a part of that.
It was definitely an honor to be here and an
honor to be a part of that whole uh that
whole night. A lot of wonderful people, good connections, and
he's he's amazing that. He really is funny, He's a
crazing guy.
Speaker 1 (02:03):
He's a legend too, you know he is. I mean,
we we all know he's a legend. But when he
started really breaking down some of the people he were
like being in school with the beat boxing on the
table with Yea and creating music and him being there
for that. I mean, that just shows you his longevity
in this.
Speaker 2 (02:21):
In this, I mean there were moments where I just
stayed when he was.
Speaker 1 (02:24):
Talking about that. That's something I've never heard that.
Speaker 2 (02:27):
So that's listen, you heard it on the pod first.
Speaker 1 (02:29):
Yeah, we're definitely, if we haven't yet, we're definitely grabbing
that clip.
Speaker 2 (02:33):
You know what. Yeah, we should do a very important clip.
That's a good one, really good.
Speaker 3 (02:37):
So let's get into what we're doing today. So how
do you ends up in higher education? Let's say at
the beginning, how do where does the journey begin?
Speaker 4 (02:49):
So if I were to take you back to me
being really young, I mean, like said grade school, I
always had this idea that I would probably end up
being a professor at some point, but I didn't know
how to do it. I had no idea, and my
grades weren't really that great. I was like pretty much
(03:12):
like a C student. And my father is a is
a is a teacher. Actually you know I was right,
he's retired, right, And my mother never went to college. Right.
It's an interesting thing. So with going to school and
you know, being a young young boy with a divorced family,
(03:36):
you know, mother pretty much raising us alone. You know,
working and you know, doing the best you can for us,
you know, I was I was left to uh you know,
spend a lot of time in school and dream. Right.
So even though like my grades weren't the greatest, like
(03:56):
I said, like I say, C student, I never really failed,
but it was hard for me. So, but school represented
to me an opportunity right to dream, right, And I
really didn't know how to go about like this idea
of like what saying being a professor. I mean I
really I really respected you know, my teachers, right, and
(04:17):
you know, of course, like my father was a teacher,
so I looked up to him. But I had this
idea about business. I thought it would be great to
be in business as well, right, So I didn't know
really what type of business I would get into. I
like the idea of business, but the journey was pretty
much getting business courses, getting into high school saying I'm
(04:38):
gonna get a degree in business, and being inspired by
some movies that were out there and advertising, I was like, wow,
you know this this would be a great job. Look
they they're coming up with slogans, they're coming up with
product promotions and and it's fun, it's and you can
make money. I was like, wow, this is this is great,
(05:00):
you know, and it's creative, you know, but I really
wasn't that creative, and I really wasn't that analytical. You know.
I was kind of like middle of the road. And
I said, you know, I would like to do this,
and and you know, being a kid, you know, let's
say teenage years and you know, I actually I went
to camp and I worked on some uh some programs
(05:20):
at camp, like uh to promote like a team. And
I said, this is great. If I can actually make
money doing this, this would be fantastic, you know, but like again,
how to go about it? So I, uh, I did
well in in at least I thought, like in high school,
and you know, I had moved to a U a
neighborhood that was considerably more wealthy than where I grew up,
(05:44):
you know, and you know, I was all of a
sudden in classrooms with students that you know, were you know,
they had more let's say, a background that that that
supported like the education. You know, Like I was coming
from from an area where going to school was like
basically you know, trying not to get beat up, right
(06:07):
or things like that. You know, just trying to get through,
you know, and you know, the teachers were just more
of like management of the students, you know, and I
was well behaved and stuff like that, you know, so
you know, it kind of was like the flavor where
you know, you know, we just got to get you
through this, and then you know you're on your own,
(06:28):
you know, and it was disheartening because you know where
you were on your own, you you know, like after school,
what would you do. You'd end up you know, maybe
in a trade or something like that or you know,
who knows, right, So there really wasn't much of a path.
So when I went to this new school as a teenager, right,
I ended up being told I wasn't college material by
(06:50):
my guidance counselor. And that's that's the that's the short
and skinny of it. You know. So I guess because
of where I came from, right, I wasn't privileged, right,
you know, against a single mom you know, raising us
and you know, moving to a more affluent area and
then you know looking at me like, oh, yeah, you're
(07:12):
from there or whatever it was, and you know, and
I did the best I can, but I just wasn't
going to accept that you know, it was like they
put a label on me and they're trying to tell
me that basically you know, oh no, no, this is
not for you. And I think at the time, you
know that was that was a blessing actually, because that
(07:33):
was almost like, you know, the attitude that I took
was like, Okay, I can either accept as you know,
guidance counselor you know much older person, you know, established
type of person, and and say okay, well tell me
what to do or you're wrong, right, And I had
a decision to make, and I and and you know,
my mother wanted the best for me, as any parent
(07:54):
would want their children to to do really well. And
now she didn't have the college background and uh, but
she was in business. She she she worked in an
industry and worked her way up at like for general
office all the way to like, you know, vice president
level a pharmaceutical corporation.
Speaker 2 (08:13):
You know that influence that motivated you to She.
Speaker 4 (08:16):
Pretty much said, basically, you know, you know, there's no boundaries.
You know that that was the idea. You know, believe
you know that you can do it. You know, see
yourself there and you're going to be there, you know
it sounds contrite, but like you know, as a young guy,
you know, being told like I was in college materials
all my my mother wanted from me, and I couldn't
possibly not you know, say, you know, oh well, I'm
(08:39):
going to do something else. I pushed myself. So I
ended up going to school. I ended up going to
a uh a community college. You know, we didn't have
any money and no one wanted to take out a loan.
It was. It was tough, right it was. It wasn't
like what we had back then as it was available today, right,
which is which is it's changes everything. So when I
(09:01):
got there again, I was struggling like a c student,
like my first second semester, and it was getting tough,
and I was I was faced with the same issues.
I was having teachers that were you know, professors, right,
you call them professors that were really writing on me
for things that you know, I maybe should have known
(09:24):
how to do in high school or whatever. And then
I felt like I wasn't going forward, Like literally, I
was back there again, and I was thinking to myself,
maybe this guy in counselor was right, and I really
got depressed. And then something magical happened. To me. And
I don't know how this came about, but I met
(09:45):
a friend, this girl who became a really good friend,
and she was like from the other side of the tracks, right,
And she came to me and we're talking about school.
She wanted to be a lawyer, you know, and her
brother wanted to be a ardiac surgeon, you know. And
it was like really, you know, mind blowing, like wow,
(10:05):
how do you do that? Right? And you know, they
studied and you know, there were good kids and stuff.
I was a good kid too, but you know, I
didn't have that background, you know, like you know, I
didn't grow up where they really grew up. Was different.
So I remember explaining to her like, you know, I
got these dreams of being in business and I love
this marketing idea, you know, and and you know, maybe
(10:27):
going on to be a doctor. I like to be
a professor. One day and then she she's she was
asking me, you know, well, you know, how are your grades?
And I was like really embarrassed about it. And then
and then she read one of my papers and she
just said, you know, you could do this, and I
was like, what do you mean. She says, well, there's nothing,
this is nothing. This is great, you know. And she
(10:47):
was going to a much better college than I was,
and said, she said, you could do anything. There isn't
anything different between you and you know, my friends or
the people at this school. You could do this. And
I said, really, she goes, no, I believe in you,
and that it was like she believed in me, and
(11:10):
I had somebody believe in me, and it was a
belief in this belief. I just said to myself, what
if I pretend if I'm the super student, what if
I pretend that my past is gone and that you know,
I didn't you know, these grades and stuff that didn't
do really well, you know, like you know, like it
(11:30):
never existed. Yeah, and I woke up and I just
was like, I am a doctor, I am an a student,
and in one semester I believed it. I believed it,
and Yeah, I graduated. I got straight a's. I transferred
out to another college. I graduated with straight a's. I
(11:51):
went on for my master's, I got straight a's. I
went out from my doctorate and I got straight a's.
That became my personality to that because it was like
I wouldn't say fake it to you make it, but
you know what. Yeah, I had to reinvent myself and
I started to act like I was a perfect student
(12:12):
and do all the right things. I knew how to
do it, but I wasn't listening to that guidance counselor
saying that you're not college material. And I learned trade stuff,
which was great because now you had to because you know,
like we had to. That's for survival.
Speaker 1 (12:27):
It's crazy because it really it really goes with it
and everyone always says it. It's like it's manifesting, right,
like manifesting, and you know, you see those videos of
people like telling you to look in the mirror every morning.
You see those videos that tell people like you should
wake up and tell you know, look at yourself and
say I am great, you are this, you are that,
And the more you do that, the more you become
that and you're a perfect example.
Speaker 4 (12:48):
That's that's what happened. And I didn't know what you
called it back then, but I believe that. And you know,
let me tell you something. It wasn't easy. There was
times when I backslid, right, Like, there was times when
I didn't do well right. There was times when I
thought that I was just fooling myself. You know, I've
had relatives tell me, you know that you can't do that,
or you shouldn't do this, or you should this, and
(13:09):
it was kind of like, you know, there was times
when you would want to give in, you know, and
I've had professors that were doing Now I look back
and I thank them. They were rough, you know. They
would come to me and say, you know, like you
can't write. You know, this isn't right, this isn't good,
(13:29):
you know, like this is all dead. Would get rid
of these why you're right, and I would cry, you know, like,
oh my god, you know that's it. You know, I'm
gonna go work at the assembly line, you know, like
my relatives did, you know, Like I was like, Okay,
that's it, forget this college stuff. I don't know, you know,
and then you know, something brought me back. I was like,
you know, you know, years later, I understand that that
was his way of trying to help me. It was
(13:53):
too rough, But now I look at it, I was
like he was being honest. Maybe his approach was antiquated,
but you know that's the way, you know that I
try to look at the journey of life and getting
to where I've been. So all this stuff has to
do with with believing at the end of the day.
Speaker 2 (14:11):
Yeah, powerful, where it was. Appreciate your testimonial.
Speaker 4 (14:15):
Yeah, I mean that's how That's how it really happened,
you know, And nothing was easy, you know, but it.
Speaker 2 (14:20):
Takes val to share that. Thank you for sharing.
Speaker 1 (14:23):
Yeah.
Speaker 2 (14:23):
Yeah, powerful story.
Speaker 1 (14:25):
That's going to touch so many people watching this because
no matter what field you're in or career you're pursuing,
you have to believe that here that's meant for you
and that you can handle that in order for you
to move forward and be able to purpose for you.
Speaker 3 (14:39):
We all have a purpose and I've spoken about that
here on the pod, and you know that's awesome.
Speaker 2 (14:44):
Business school is not easy.
Speaker 4 (14:46):
It's not easy.
Speaker 2 (14:47):
They're very rigorous programs. They're not easy at all.
Speaker 3 (14:51):
There were moments, you know, during my journey where I
wanted to quit, and because I had professors that cared,
they invested that. So we've spoken about it here in
the pod, but they invested going that extra mile and
ensuring that everything is good and you have the tools
that you need to cross even though the rigger's still there.
(15:12):
They cared, you know, and and that brings us to
you went through that, you triumphed, you met your purpose,
You accomplished so many things academically, with so many opportunities
between corporate and academics.
Speaker 2 (15:27):
Why Berkeley College.
Speaker 4 (15:31):
You know, Berkeley College to me, like in a personal note,
I mean, it felt like going going home, like literally
going home. There is something about the college that and
if you visit the college, right, it's there's something about
it that I just can't I can't explain it. But
(15:55):
and if you can, if you could kind of understand
this what it's like to wander into let's say a library, right.
You know when you're in grade school and you go
to this library, I got all these books there, right,
and you know you can pick out a book and
you know you're thinking of these things or you're dreaming
of things, and you know you're feeling this thing and
(16:15):
it smells this particular way, and you know your your
hands are on the book or your hands are on
you know, the chair, and you know you can look around.
You can say, you know, how many people were in
this place, you know, and how wonderful you know? This
is where it all begins for so many people. Right
when when you go to the campus. They call it
(16:37):
a flavor. You know, that's the flavor you get when
you walk in. I mean, honestly, if you go in
and you know you're not the first one, you're not
the last. There's a lot of people before you, there's
a lot of people after you. But it's it's the
feeling you feel when you know that you're in a place.
It's the beginning of something beautiful. It's safe, it's a
(16:58):
place where you're protected and you can grow. And that's
it's like a library, you know, quiet in a library.
This is a place where we're going to help you.
And when I went to Berkeley, I was like, yeah,
this is this is lovely and I want to meet
my colleagues, right, I want to see who's there, and
(17:21):
I want to see the students. And I saw the
students and I was like, oh my god, I can
relate to everyone here. I can relate to you. You're me.
That's how I felt like. There's students that that you know,
are are like me. There's students that are not like me.
But the ones that were like me, I was like,
you know what, you're coming here. This is fantastic. You know,
this is great. Let me help you, let me show you,
(17:42):
like like what to do. It's kind of like my
my my philosophical discourse, right, I mean I come from
an entrepreneurial background, you know, even as I was working
in industry, you know, starting businesses with my by myself
or with my brother and taking these these bold opportunities
(18:04):
that were presented, you know, with very little to no money, right,
like to start a business out of nothing, and you know,
like this this spirit that you can pretty much do
anything literally by just sitting like like reading whatever your
your your your your your book is is presenting, right,
if it's a business like take that and say, you
(18:25):
know this is true, this is a start. There's truth
in this truth the truth in business modeling, right, there's
truth and accountancy, there's truth. You know it will work
and you put your faith in that. And that's the
huge thing. It's about faith, like believing like the whole thing,
Believing you're going to be this person, Believing you can
do these things, Believing what they're telling you as if
it's like a holy thing. Like literally, you know, you
(18:49):
could almost forget about the professor. But the material that's
being presented like at Berkeley is no different than any
other college. It's the same textbook, sometimes it's the same professors, right,
But that education that's the beginning of everything. And if
you take it seriously, you use that to your advantage
(19:10):
to get what you need. So I love marketing because
marketing is everything, and everything is marketing. That's what I
always say, right, And it's true. You're marketing yourself. You're
marketing your product, your service, whatever it might be. And
it's fundamental, right, And business is fundamental, and media communications
is the tools. I always look at it as the toolbox, right,
(19:34):
like the working mechanics. That's that's helping marketing, right, And
that's how I look at the programs that we have,
you know, media communications and also for marketing. It's like
you know, you're you're working together, right, more production and
you have theory and analysis and leadership and that vide.
You have it in both, right, But it's also different avenues.
(19:55):
You know, public relations on one end, and you know
you have, like to say, product management in the other end,
or maybe you know where they're convening, you know, right crossing.
Speaker 2 (20:05):
I feel like I'm back in the classroom.
Speaker 4 (20:07):
Yeah, and okay, we're back in Yes.
Speaker 2 (20:10):
We're back in our lecture and we love it. We're
back in the zoom hours.
Speaker 4 (20:14):
Yep. So I mean, in a nutshell, that's that's really
what it is. I mean, Berkeley is is a is
a place to grow and that's never going to change.
And and and that's the that's the truth. That's what
I believe.
Speaker 2 (20:30):
What Well, he just answered this one basically, so that one.
Speaker 1 (20:36):
Okay, Well, from your perspective, how has the marketing and
media landscape evolved and what should students understand about today's
digital first environment.
Speaker 4 (20:46):
Well, I'll tell you what. From when I was in college,
you know, and I would say back in the day, right, going,
going way back, fundamentally hasn't changed. It's the same thing,
it really is. It's the same thing. But the tools tools, yeah, yeah, right,
and the spirit's still there. The things that we you
were trying to do is the same stuff you're trying
(21:08):
to do like thirty years ago, twenty five years ago.
It's just like how you do it? Right, So we
used to talk one point oh two point oh, that
kind of thing. We used to say like one point
oh is like you know it say print media, and
then two point oh is going to be the digital thing.
And now you know the other day, I was down
at Penn station and I was looking, uh, you know
for the schedules, and they don't print schedules anymore. Right,
(21:31):
so I was like, wow, so what if I didn't
have a phone.
Speaker 1 (21:33):
I was like, well, who because like scanting, like scam
so so you.
Speaker 4 (21:38):
Know, I was like, gee, you know because I remember
throwing it out. I had it in my in my
actually I had a briefcase, not a backpack. So that
that's that's the thing.
Speaker 2 (21:45):
So what does happen if you can't scan? Yeah, I
phone died.
Speaker 1 (21:49):
The probably have like a center that you can walk
up to somebody, right, they don't have like you.
Speaker 4 (21:54):
Know, there's people, there's people. You know, there's people there.
I'm sure you can ask, you know, Like I like,
my train was delayed for an hour and thirty minutes.
I was trying to figure out something to do, right,
So it's like, oh, let me, let me, let me
look at some of the literature. There's no literature anymore.
So it's like, okay, so that's one point. Oh right,
it's true. So so if you wanted to get trained schedules,
(22:15):
you'd have to get this digital. So you'd have to
learn how to do this digital thing. And so basically,
you know, that's what you would learn when you're you're
coming to class, like how do you do this stuff?
You know? How do I get my stuff on the net?
I mean, you know, or how to get myself like
on social media? You know, how to analyze that? Right?
What are the metrics behind that? That's that's driving you
(22:37):
know people looking at it as an example, right, and
then you learn that and all the math behind that too.
Speaker 2 (22:43):
Algorithm, the change algorithm, change form.
Speaker 4 (22:46):
And the thing is is that and it's so super
competitive and now you have AI which again as a tool, right,
makes things even even better, you know, and it's embedded
in a lot of this analysis. So it's such your fingertips, right,
and that's incorporated now in approgram. You never had that before,
(23:07):
you know, you didn't, right, So you know that's the
greatest thing if you're looking at that, you know there
you know, people are getting things to market much quicker.
You know, globalization of products is you can snap your
fingers and be and be in the game, right, And
it's because of technology. So so as as the technologies
(23:29):
is advancing, there's more tools and things that are at
your fingertips, and therefore, you know, you should never stop
learning because there's things that are coming out and I
learned new things all the time, right, Like there's there's
new technology I hear that I could be using, and
I investigate it and stick it in, you know, because
this is relevant. This is stuff that's happening, and that's
(23:51):
that's the that's the difference. But you know, that's really
the progression. You know, it's it's it's technology, But the
way of doing business at the end, fundamental core has
a really changed. This is different maybe different methods depending
on right B two B or B two say business,
business of business, consumer, how people are buying things, how
(24:12):
they're learning about things. Who's influencing psychology, the psychology.
Speaker 2 (24:16):
Favor analysis, all that, And that's the thing.
Speaker 4 (24:19):
That's what I was mostly interested, you know, at the
doctoral level is bridging and cap between psychology and marketing,
trying to get in the heads of people what's making
you do these particular things, right, you know, and then
looking at that, you know at that particular level, which
is is.
Speaker 2 (24:35):
Interesting statistics, that's what it is.
Speaker 4 (24:38):
Right, right, Like what's driving this? Like why why would
you do that right.
Speaker 2 (24:42):
Oh, don't take us back to statistics.
Speaker 3 (24:45):
Let's get would you say that to stay current in
both programs, it's really staying liquid adaptation.
Speaker 4 (24:53):
Yeah, I mean that's the thing. So one of the
things that is is a like my advice is you
have to be flexible. Like the degree by which one
is flexible is in agile, is is to the degree
by which one will be able to get success quicker. Right, Like,
(25:14):
there shouldn't be any like serious heart stops on looking,
you know, at a particular problem, right Like, just because
it was done this way before, it doesn't necessarily mean
like it's gonna work again. They'd always say that, like
an investing you know past performance, doesn't you know future performance?
To a degree, that's true. You want to look at
(25:38):
you you want to look at the strength of those
particular dimensions that's driving you know, your your your analysis
and and and the outcomes. So don't be rigid. That's
the end of it, you know, don't the people that
are rigid or stuck. Life isn't stuck that this can't
do the same thing over and over. Everyone loves routines, right,
but when it comes to you know, problemsolving, you got
(26:03):
to look at it like like like it's it is
a new thing. You know, it's there's no same old,
same old in business because it's it's it's so dynamic,
it's it's evolved. It's so yeah, And I love that.
When I think of marketing, I think of like the
battleground of marketing, right, And I think it's like the
like if you took a look at consumer marketing, if
it took a look like and says a supermarket as
an example, it's a battleground, you know, trying to get
(26:25):
your attention all these sales, all these prices. You know,
what's going on. Where's it? Where's it? Where's it on
the shelf? How do you get there on that particular shelf? Right?
And the promotion because you have like a nano.
Speaker 2 (26:36):
Piece of marketing.
Speaker 4 (26:37):
Yeah, break it down, that's the thing. Four piece that's right.
So so you know when you when you put you
know the product and the placement you know, in the
right place at the right time. Based on behavioral psychology,
it's gonna maybe influence you, you would hope, right, and
you can do an analysis you know qualitatively and quantitatively
that would what would compel you to actually say Oh
(26:59):
my god, this color looks great. I love this, this
is I want this right and because it's meeting your
needs from a psych psychological standpoint, right, you're getting into
the heads of of of the consumer. And that's the
stuff that we teach. I love that stuff, but but
that's what that is. Just like we had that idea
years ago. Now we're really in the weeds with it,
(27:20):
and and it's wonderful with AI, We're going to get
even deeper with that. So it's wonderful to be alive
to see that progression, right, Like, like how how we're
advancing marketing and media communications as well? It's it's, it's, it's,
it's it's different. There's different venues now that that's all online,
and some things are going away in one of them
(27:42):
right now exactly, and some things are forever.
Speaker 1 (27:46):
So you bring in both marketing and media communication programs
up and for students who are studying that, what skills
should they be focusing on right now to stay competitive
in the industry?
Speaker 4 (27:55):
This out there now, I have a bias towards this, right,
Like to me, I would always say analytics everything. I
would say analytics, you know, everything, Like, so I'll be
honest with you. When I was a kid, mass scared
the hell anime, it really did. I mean I didn't
(28:16):
have I mean, I know I can do it, but
I didn't have a framework by which I can put
this stuff together. Is what it was. But later on
when you took the chance, Like even in my career,
I mean I ended up doing being like a statistician
in an aerospace company after I had a medical supply company.
That's a whole different story. I did this when I
(28:37):
was young, and you know it. And the thing is
is like, okay, so you're going to look at You're
going to look at measuring uh. And this was actually
commercial and military aircraft, like when when when is this
parking to fly off or fail on an on a
(28:58):
helicopter or commercial air plane? Right, I worked for a
large aero airspace company. The math behind that is formulatic.
How to do that pays a lot of money. Right,
If you could figure out how to do that, people
are coming to you and they're like, so help me,
you know, and I would take that data and say,
(29:18):
you know what, go to that airline because they have
a fleet of these aircraft with our part that's going
to fail. So as a salesperson, get in there. Well,
I'll look at how many hours is left. Here's a
proposal for new ones and spares, right, and then you
can lock into whatever two three million dollars whatever sales
(29:42):
proposal with an airline and it comes from analytics. So
analytics to me, and that's just one part of the equation. Right.
If you're looking at let's say social media and putting
something of ab testing as an example, you need to
know about the analytics on that as well. Everything at
the end of the day has to do with math.
(30:03):
So but you got creative and you have that, So
I would say lead with the math, learn that, and
then do creative because it's all you know, like it's
it's two different wheelhouses, but they work to get candem right.
Speaker 2 (30:20):
That's interesting, So.
Speaker 3 (30:24):
Learn the tools right, pack your tool belt, and then
put theory into practice.
Speaker 4 (30:29):
Absolutely.
Speaker 3 (30:30):
So Berkeley College emphasizes career ready and experiential learning. Share
how students are getting real world experience before they even
graduate of the institution.
Speaker 4 (30:43):
So my personal mission is in both programs and in
many courses, it's to actually to bring live clients into
that classroom. How cool is that you think of it? Like,
you know, I don't know, like maybe I'm nineteen years
(31:03):
old or whatever it is, or maybe I'm a little
bit older. We have some adult learner. It's like, you
know what, I want to get into this type of
you know, marketing thing, right, Like, how am I going
to do? You know what, I'm going to work with
a real client here in school to put that on
my resume? How awesome is that I got some experience
and you've heard of them. So my idea is connecting
(31:25):
companies that are looking for help right, upcoming people who
are going to get out there in a number of months,
sometimes the next month graduating, and connect them with real
life projects so they can get hands on experience. Put
that on the resume. It's a win win for everybody.
(31:48):
And you can't beat that. They have simulations that are
publisher backed, which is great. I incorporate that as well.
Like games, right, I mean DI was actually an aber
gaming is it's actually a new type of media. Right.
So these games that you uh, you would get for
free from companies. I measured from a quantitative standpoint, what
(32:13):
what that does as far as compelling one to buy
whatever product under the guys right of entertainment and there's
a lot of money and that it's interesting. So when
when you're looking at at trying to get your students,
you know, to to have that experience, there's nothing better
than a real person. The games are great, right they
(32:35):
come c internships and stuff like that. That's great. But
how awesome is to say, you know what, I know
this company I there, there were right in the in
the metro area here right now, New York, New Jersey.
You can't get this is where it's at. Right, Let's
get some of these companies in. Let's get them some
real experience before they get out. And that that's something
(32:56):
that I want to do for for all the students.
That's that's like near and dear to me. That's the
greatest thing, you know for me.
Speaker 3 (33:02):
We've had students coming to intern for the pod. We're
getting our new round of interns next week, so it's
going to be a lot of fun. They're really mesmerized,
like they learn so much and they get mentorship and
they get to learn, you know, from ideation to deployment,
which is really fun.
Speaker 1 (33:18):
You know, it's going to be great if we're blessed
enough to keep the pod going long enough to get
some of those people back in that started who have
gotten into the fields that they talked about wanting to
get into that they're to get their story intull circle.
That'd be awesome and talking about you know, it's perfect
question because obviously you've let us know from your beginnings
to now, what advice would you give your younger self.
Speaker 4 (33:41):
It's you know, it's it's it would be it would
be tough advice, yeah, you know, but if if I
were to give the advice, I would say, people were
giving you advice in general, use the advice that's going
to be fitting them. It's good for them in their perspective.
Got to understand that first, because they're putting themselves in
(34:04):
your shoes. You're not in their shoes. So they're going
to give you advice from their opinion based on their history.
So I go talk to somebody who's twenty or thirty
years older than me, the world is different. I don't
know if I can apply it exactly that way. There's
parts of that that I can take out. So those
parts is what you need to know, But you don't
(34:26):
really know that when you're young. Yeah, right, and that's
the problem. So you know, there's no right answers. But
if you adopt what's being told to you, it's quick.
It's easy to say, you know this is this and
that's that because somebody told me, and you don't have
(34:47):
to think it's so simple. But if you get actually yet,
you gotta be you have to be an adult. You
can't be a child, right, and you can't be a
parent either. And if you're unders stand transactional analysis from Freud,
it's a psychology I'm throwing out here. The adult self
is the self by which you're looking at things objects.
(35:09):
So hard for kids to do that, yeah, because they're
you know, it's emotional, right, you know, you're like, what
do you mean I can't go to college. I'm going
to show you, but you know I wouldn't think that
at seventeen years old, Like, well, it's easier for him
to say that because maybe if I go to college
and fail, he's like, you advise him wrong. He didn't
know that I had it in me because he's looking
(35:31):
at many so I understand that as an adult, So
as a young person would take some of that. For
him to say that to me says, you know what,
I got to bone up by my skills a little bit.
It's a tough pill.
Speaker 1 (35:44):
Yeah.
Speaker 4 (35:44):
That was his way of saying that, I don't know
if I definitely, but things were, you know, back then,
people people a little bit different.
Speaker 3 (35:52):
I'll save my story for another day, but not all
guidance counselor's guidance counselor.
Speaker 4 (35:58):
Yeah. Yeah, And it's.
Speaker 3 (36:00):
Astonishing the information that's given to you. And I'll share
it another time, the whole other episode. But in true
teach me something fashion, we've spoken about passing the knowledge
on and that's part of legacy. So, doctor Kipness, if
you could articulate what you would want your legacy to
(36:23):
be in one word, what would that word be?
Speaker 4 (36:26):
Compassion? So quick god, Yeah, No, it's compassion. And it's it.
That's a whole philosophy. And and and I'll tell you this,
I didn't get to where I am right now because
I was so perfect or something like that, or I
was so smart or whatever it was. It was because
along the way there was somebody that gave me a chance.
(36:51):
Somebody along the way, many times along the way, just
was was grac enough to be compassionate enough to give
me a second chance. And I'm not perfect so I
cannot go to somebody and just say no, there's limits,
(37:15):
there's boundaries. Yeah, But like say, if I have a
student that's struggling and I know that they can do
it and they need a second chance, or maybe they're
acting a certain way because you know, we have a
lot of students that are managing families. They're they're trying
to get back into the into the workforce, right, They're trying,
(37:36):
and it's hard for them to get stuff done. I
get that. I mean I've been there. I mean I
went to school while I was working full time and
raising a family. I took the money that I made
from my job and I put it into education and
I got out with like little to no loan. And
that's tough, right, And there was dedication and believing in
(37:59):
yourself that you're you're gonna do it no matter what.
And so when I see somebody who is putting, you know,
all this stuff into it and say, you know, like
they're not doing well, am I going to stop them?
There's more behind that. There's a reason why these students
are coming to the school, like they're trying to have
(38:21):
a better life. Right. I want I wanted to be
something I had to be something right, so you got
to they have to have a second. You have to
be compassionate, like maybe their day is not doing well,
you know, like maybe there's you don't know what's going
on with them. So so so always be compassionate, like
as a philosophy, because you're not so great at the
(38:41):
end of the day, and there's a humbling experience. Like
when you get a master's degree, you think you're a
little bit better than someone with the bachelor's and then
you know you're like walking around like, oh, look at me.
And then when you get a doctorate's like whoa. They
break it down just like they would in the military.
You know, they reform you right and bo camp and stuff.
They kick your butt and then it's like you know,
they humble you and and and that that humbling philosophy
(39:05):
like like it's like you're you're not bigger than anybody.
Give them a chance. You might need it yourself definitely,
and to think about that. So that's the whole thing
is about compassion. You have to do that.
Speaker 2 (39:17):
Yeah, so be compassionate, believe in yourself. Pro Yeah, Penny,
we we got this.
Speaker 1 (39:24):
Give three so many chances over here.
Speaker 3 (39:26):
You know the big brother energy is always this is
always vibing.
Speaker 2 (39:31):
No, I love this episode.
Speaker 1 (39:32):
I think we're gonna have to have you back for
another one.
Speaker 4 (39:36):
Yeah, I mean I really had a wonderful time.
Speaker 1 (39:39):
Thank you, thank you, thank you.
Speaker 2 (39:44):
All right, guys, this was This is.
Speaker 1 (39:45):
An amazing, amazing episode. We're definitely gonna talk about doing
the second one in the meantime. Thank you guys. Of course,
this has been another amazing episode of Teach Me Something,
presented by Berkeley.
Speaker 2 (39:55):
College and iHeart Podcast.
Speaker 1 (39:58):
That's right, I am DJ pro.
Speaker 2 (39:59):
Stout Penny Dellas and we will see you guys next time.
Speaker 3 (40:02):
Yes, follow us on socialspod dot teach Me Something, I Go.
Speaker 2 (40:08):
Bye. Hey, thanks for listening. Tune in next
Speaker 1 (40:11):
Week for all new episode of Teach Me Something, brought
to you by Berkeley College.
Hey, what's up. This is DJ pro Style and this
is Penny tell Us, and this is teach Me Something.
Speaker 2 (00:05):
Brought to you by Berkeley College.
Speaker 1 (00:07):
Ladies and gentlemen, welcome back to Teach Me Something. We
are in season three, Penny, season three.
Speaker 2 (00:14):
Can you believe it?
Speaker 1 (00:14):
Season three?
Speaker 2 (00:15):
I can't believe that we say this every episode. Yeah,
we really just can't.
Speaker 1 (00:17):
Believe it that we made it out of season one.
Season three.
Speaker 2 (00:22):
Peter is going to be so sick of us.
Speaker 1 (00:23):
Yeah, Peter, but it's in the bag. Is like, God,
what is this going to end?
Speaker 2 (00:27):
Listen? We're doing it by audience demands.
Speaker 1 (00:30):
I love it right, you ask, we deliver, We deliver,
and we're delivering a big one today.
Speaker 3 (00:35):
We are We are so excited because we have doctor
Michael Kipness in the building with us. He is the
academic chair for both the Marketing and the Media Communications
degree programs at Berkeley College. He has a dynamic career
spanning over global brands like Conica, Minolta, Rico, and Phillips.
(01:01):
But most importantly, I'm gonna be a little self serving here.
Most importantly, he's worked with my brand. He was my
professor in undergrad and you know, We'll talk about my
struggles with web coating later, but the class served me well.
So let's give a warm welcome to doctor Michael.
Speaker 1 (01:20):
What's up now? First of all, this is like the
second part for him because we feel like we had
such an amazing conversation off air, yes, that we had
to stop him say.
Speaker 2 (01:32):
It was so good. We were just unfiltered having a
cool conversation.
Speaker 1 (01:36):
And we're gonna stay unfiltered.
Speaker 2 (01:37):
That's what we do.
Speaker 3 (01:38):
Yeah, and you came to our live taping to kick
off season three with Shaggy.
Speaker 4 (01:43):
That was the first for me. That was amazing.
Speaker 1 (01:45):
Thank you.
Speaker 4 (01:45):
That was amazing just to be a part of that.
It was definitely an honor to be here and an
honor to be a part of that whole uh that
whole night. A lot of wonderful people, good connections, and
he's he's amazing that. He really is funny, He's a
crazing guy.
Speaker 1 (02:03):
He's a legend too, you know he is. I mean,
we we all know he's a legend. But when he
started really breaking down some of the people he were
like being in school with the beat boxing on the
table with Yea and creating music and him being there
for that. I mean, that just shows you his longevity
in this.
Speaker 2 (02:21):
In this, I mean there were moments where I just
stayed when he was.
Speaker 1 (02:24):
Talking about that. That's something I've never heard that.
Speaker 2 (02:27):
So that's listen, you heard it on the pod first.
Speaker 1 (02:29):
Yeah, we're definitely, if we haven't yet, we're definitely grabbing
that clip.
Speaker 2 (02:33):
You know what. Yeah, we should do a very important clip.
That's a good one, really good.
Speaker 3 (02:37):
So let's get into what we're doing today. So how
do you ends up in higher education? Let's say at
the beginning, how do where does the journey begin?
Speaker 4 (02:49):
So if I were to take you back to me
being really young, I mean, like said grade school, I
always had this idea that I would probably end up
being a professor at some point, but I didn't know
how to do it. I had no idea, and my
grades weren't really that great. I was like pretty much
(03:12):
like a C student. And my father is a is
a is a teacher. Actually you know I was right,
he's retired, right, And my mother never went to college. Right.
It's an interesting thing. So with going to school and
you know, being a young young boy with a divorced family,
(03:36):
you know, mother pretty much raising us alone. You know,
working and you know, doing the best you can for us,
you know, I was I was left to uh you know,
spend a lot of time in school and dream. Right.
So even though like my grades weren't the greatest, like
(03:56):
I said, like I say, C student, I never really failed,
but it was hard for me. So, but school represented
to me an opportunity right to dream, right, And I
really didn't know how to go about like this idea
of like what saying being a professor. I mean I
really I really respected you know, my teachers, right, and
(04:17):
you know, of course, like my father was a teacher,
so I looked up to him. But I had this
idea about business. I thought it would be great to
be in business as well, right, So I didn't know
really what type of business I would get into. I
like the idea of business, but the journey was pretty
much getting business courses, getting into high school saying I'm
(04:38):
gonna get a degree in business, and being inspired by
some movies that were out there and advertising, I was like, wow,
you know this this would be a great job. Look
they they're coming up with slogans, they're coming up with
product promotions and and it's fun, it's and you can
make money. I was like, wow, this is this is great,
(05:00):
you know, and it's creative, you know, but I really
wasn't that creative, and I really wasn't that analytical. You know.
I was kind of like middle of the road. And
I said, you know, I would like to do this,
and and you know, being a kid, you know, let's
say teenage years and you know, I actually I went
to camp and I worked on some uh some programs
(05:20):
at camp, like uh to promote like a team. And
I said, this is great. If I can actually make
money doing this, this would be fantastic, you know, but like again,
how to go about it? So I, uh, I did
well in in at least I thought, like in high school,
and you know, I had moved to a U a
neighborhood that was considerably more wealthy than where I grew up,
(05:44):
you know, and you know, I was all of a
sudden in classrooms with students that you know, were you know,
they had more let's say, a background that that that
supported like the education. You know, Like I was coming
from from an area where going to school was like
basically you know, trying not to get beat up, right
(06:07):
or things like that. You know, just trying to get through,
you know, and you know, the teachers were just more
of like management of the students, you know, and I
was well behaved and stuff like that, you know, so
you know, it kind of was like the flavor where
you know, you know, we just got to get you
through this, and then you know you're on your own,
(06:28):
you know, and it was disheartening because you know where
you were on your own, you you know, like after school,
what would you do. You'd end up you know, maybe
in a trade or something like that or you know,
who knows, right, So there really wasn't much of a path.
So when I went to this new school as a teenager, right,
I ended up being told I wasn't college material by
(06:50):
my guidance counselor. And that's that's the that's the short
and skinny of it. You know. So I guess because
of where I came from, right, I wasn't privileged, right,
you know, against a single mom you know, raising us
and you know, moving to a more affluent area and
then you know looking at me like, oh, yeah, you're
(07:12):
from there or whatever it was, and you know, and
I did the best I can, but I just wasn't
going to accept that you know, it was like they
put a label on me and they're trying to tell
me that basically you know, oh no, no, this is
not for you. And I think at the time, you
know that was that was a blessing actually, because that
(07:33):
was almost like, you know, the attitude that I took
was like, Okay, I can either accept as you know,
guidance counselor you know much older person, you know, established
type of person, and and say okay, well tell me
what to do or you're wrong, right, And I had
a decision to make, and I and and you know,
my mother wanted the best for me, as any parent
(07:54):
would want their children to to do really well. And
now she didn't have the college background and uh, but
she was in business. She she she worked in an
industry and worked her way up at like for general
office all the way to like, you know, vice president
level a pharmaceutical corporation.
Speaker 2 (08:13):
You know that influence that motivated you to She.
Speaker 4 (08:16):
Pretty much said, basically, you know, you know, there's no boundaries.
You know that that was the idea. You know, believe
you know that you can do it. You know, see
yourself there and you're going to be there, you know
it sounds contrite, but like you know, as a young guy,
you know, being told like I was in college materials
all my my mother wanted from me, and I couldn't
possibly not you know, say, you know, oh well, I'm
(08:39):
going to do something else. I pushed myself. So I
ended up going to school. I ended up going to
a uh a community college. You know, we didn't have
any money and no one wanted to take out a loan.
It was. It was tough, right it was. It wasn't
like what we had back then as it was available today, right,
which is which is it's changes everything. So when I
(09:01):
got there again, I was struggling like a c student,
like my first second semester, and it was getting tough,
and I was I was faced with the same issues.
I was having teachers that were you know, professors, right,
you call them professors that were really writing on me
for things that you know, I maybe should have known
(09:24):
how to do in high school or whatever. And then
I felt like I wasn't going forward, Like literally, I
was back there again, and I was thinking to myself,
maybe this guy in counselor was right, and I really
got depressed. And then something magical happened. To me. And
I don't know how this came about, but I met
(09:45):
a friend, this girl who became a really good friend,
and she was like from the other side of the tracks, right,
And she came to me and we're talking about school.
She wanted to be a lawyer, you know, and her
brother wanted to be a ardiac surgeon, you know. And
it was like really, you know, mind blowing, like wow,
(10:05):
how do you do that? Right? And you know, they
studied and you know, there were good kids and stuff.
I was a good kid too, but you know, I
didn't have that background, you know, like you know, I
didn't grow up where they really grew up. Was different.
So I remember explaining to her like, you know, I
got these dreams of being in business and I love
this marketing idea, you know, and and you know, maybe
(10:27):
going on to be a doctor. I like to be
a professor. One day and then she she's she was
asking me, you know, well, you know, how are your grades?
And I was like really embarrassed about it. And then
and then she read one of my papers and she
just said, you know, you could do this, and I
was like, what do you mean. She says, well, there's nothing,
this is nothing. This is great, you know. And she
(10:47):
was going to a much better college than I was,
and said, she said, you could do anything. There isn't
anything different between you and you know, my friends or
the people at this school. You could do this. And
I said, really, she goes, no, I believe in you,
and that it was like she believed in me, and
(11:10):
I had somebody believe in me, and it was a
belief in this belief. I just said to myself, what
if I pretend if I'm the super student, what if
I pretend that my past is gone and that you know,
I didn't you know, these grades and stuff that didn't
do really well, you know, like you know, like it
(11:30):
never existed. Yeah, and I woke up and I just
was like, I am a doctor, I am an a student,
and in one semester I believed it. I believed it,
and Yeah, I graduated. I got straight a's. I transferred
out to another college. I graduated with straight a's. I
(11:51):
went on for my master's, I got straight a's. I
went out from my doctorate and I got straight a's.
That became my personality to that because it was like
I wouldn't say fake it to you make it, but
you know what. Yeah, I had to reinvent myself and
I started to act like I was a perfect student
(12:12):
and do all the right things. I knew how to
do it, but I wasn't listening to that guidance counselor
saying that you're not college material. And I learned trade stuff,
which was great because now you had to because you know,
like we had to. That's for survival.
Speaker 1 (12:27):
It's crazy because it really it really goes with it
and everyone always says it. It's like it's manifesting, right,
like manifesting, and you know, you see those videos of
people like telling you to look in the mirror every morning.
You see those videos that tell people like you should
wake up and tell you know, look at yourself and
say I am great, you are this, you are that,
And the more you do that, the more you become
that and you're a perfect example.
Speaker 4 (12:48):
That's that's what happened. And I didn't know what you
called it back then, but I believe that. And you know,
let me tell you something. It wasn't easy. There was
times when I backslid, right, Like, there was times when
I didn't do well right. There was times when I
thought that I was just fooling myself. You know, I've
had relatives tell me, you know that you can't do that,
or you shouldn't do this, or you should this, and
(13:09):
it was kind of like, you know, there was times
when you would want to give in, you know, and
I've had professors that were doing Now I look back
and I thank them. They were rough, you know. They
would come to me and say, you know, like you
can't write. You know, this isn't right, this isn't good,
(13:29):
you know, like this is all dead. Would get rid
of these why you're right, and I would cry, you know, like,
oh my god, you know that's it. You know, I'm
gonna go work at the assembly line, you know, like
my relatives did, you know, Like I was like, Okay,
that's it, forget this college stuff. I don't know, you know,
and then you know, something brought me back. I was like,
you know, you know, years later, I understand that that
was his way of trying to help me. It was
(13:53):
too rough, But now I look at it, I was
like he was being honest. Maybe his approach was antiquated,
but you know that's the way, you know that I
try to look at the journey of life and getting
to where I've been. So all this stuff has to
do with with believing at the end of the day.
Speaker 2 (14:11):
Yeah, powerful, where it was. Appreciate your testimonial.
Speaker 4 (14:15):
Yeah, I mean that's how That's how it really happened,
you know, And nothing was easy, you know, but it.
Speaker 2 (14:20):
Takes val to share that. Thank you for sharing.
Speaker 1 (14:23):
Yeah.
Speaker 2 (14:23):
Yeah, powerful story.
Speaker 1 (14:25):
That's going to touch so many people watching this because
no matter what field you're in or career you're pursuing,
you have to believe that here that's meant for you
and that you can handle that in order for you
to move forward and be able to purpose for you.
Speaker 3 (14:39):
We all have a purpose and I've spoken about that
here on the pod, and you know that's awesome.
Speaker 2 (14:44):
Business school is not easy.
Speaker 4 (14:46):
It's not easy.
Speaker 2 (14:47):
They're very rigorous programs. They're not easy at all.
Speaker 3 (14:51):
There were moments, you know, during my journey where I
wanted to quit, and because I had professors that cared,
they invested that. So we've spoken about it here in
the pod, but they invested going that extra mile and
ensuring that everything is good and you have the tools
that you need to cross even though the rigger's still there.
(15:12):
They cared, you know, and and that brings us to
you went through that, you triumphed, you met your purpose,
You accomplished so many things academically, with so many opportunities
between corporate and academics.
Speaker 2 (15:27):
Why Berkeley College.
Speaker 4 (15:31):
You know, Berkeley College to me, like in a personal note,
I mean, it felt like going going home, like literally
going home. There is something about the college that and
if you visit the college, right, it's there's something about
it that I just can't I can't explain it. But
(15:55):
and if you can, if you could kind of understand
this what it's like to wander into let's say a library, right.
You know when you're in grade school and you go
to this library, I got all these books there, right,
and you know you can pick out a book and
you know you're thinking of these things or you're dreaming
of things, and you know you're feeling this thing and
(16:15):
it smells this particular way, and you know your your
hands are on the book or your hands are on
you know, the chair, and you know you can look around.
You can say, you know, how many people were in
this place, you know, and how wonderful you know? This
is where it all begins for so many people. Right
when when you go to the campus. They call it
(16:37):
a flavor. You know, that's the flavor you get when
you walk in. I mean, honestly, if you go in
and you know you're not the first one, you're not
the last. There's a lot of people before you, there's
a lot of people after you. But it's it's the
feeling you feel when you know that you're in a place.
It's the beginning of something beautiful. It's safe, it's a
(16:58):
place where you're protected and you can grow. And that's
it's like a library, you know, quiet in a library.
This is a place where we're going to help you.
And when I went to Berkeley, I was like, yeah,
this is this is lovely and I want to meet
my colleagues, right, I want to see who's there, and
(17:21):
I want to see the students. And I saw the
students and I was like, oh my god, I can
relate to everyone here. I can relate to you. You're me.
That's how I felt like. There's students that that you know,
are are like me. There's students that are not like me.
But the ones that were like me, I was like,
you know what, you're coming here. This is fantastic. You know,
this is great. Let me help you, let me show you,
(17:42):
like like what to do. It's kind of like my
my my philosophical discourse, right, I mean I come from
an entrepreneurial background, you know, even as I was working
in industry, you know, starting businesses with my by myself
or with my brother and taking these these bold opportunities
(18:04):
that were presented, you know, with very little to no money, right,
like to start a business out of nothing, and you know,
like this this spirit that you can pretty much do
anything literally by just sitting like like reading whatever your
your your your your your book is is presenting, right,
if it's a business like take that and say, you
(18:25):
know this is true, this is a start. There's truth
in this truth the truth in business modeling, right, there's
truth and accountancy, there's truth. You know it will work
and you put your faith in that. And that's the
huge thing. It's about faith, like believing like the whole thing,
Believing you're going to be this person, Believing you can
do these things, Believing what they're telling you as if
it's like a holy thing. Like literally, you know, you
(18:49):
could almost forget about the professor. But the material that's
being presented like at Berkeley is no different than any
other college. It's the same textbook, sometimes it's the same professors, right,
But that education that's the beginning of everything. And if
you take it seriously, you use that to your advantage
(19:10):
to get what you need. So I love marketing because
marketing is everything, and everything is marketing. That's what I
always say, right, And it's true. You're marketing yourself. You're
marketing your product, your service, whatever it might be. And
it's fundamental, right, And business is fundamental, and media communications
is the tools. I always look at it as the toolbox, right,
(19:34):
like the working mechanics. That's that's helping marketing, right, And
that's how I look at the programs that we have,
you know, media communications and also for marketing. It's like
you know, you're you're working together, right, more production and
you have theory and analysis and leadership and that vide.
You have it in both, right, But it's also different avenues.
(19:55):
You know, public relations on one end, and you know
you have, like to say, product management in the other end,
or maybe you know where they're convening, you know, right crossing.
Speaker 2 (20:05):
I feel like I'm back in the classroom.
Speaker 4 (20:07):
Yeah, and okay, we're back in Yes.
Speaker 2 (20:10):
We're back in our lecture and we love it. We're
back in the zoom hours.
Speaker 4 (20:14):
Yep. So I mean, in a nutshell, that's that's really
what it is. I mean, Berkeley is is a is
a place to grow and that's never going to change.
And and and that's the that's the truth. That's what
I believe.
Speaker 2 (20:30):
What Well, he just answered this one basically, so that one.
Speaker 1 (20:36):
Okay, Well, from your perspective, how has the marketing and
media landscape evolved and what should students understand about today's
digital first environment.
Speaker 4 (20:46):
Well, I'll tell you what. From when I was in college,
you know, and I would say back in the day, right, going,
going way back, fundamentally hasn't changed. It's the same thing,
it really is. It's the same thing. But the tools tools, yeah, yeah, right,
and the spirit's still there. The things that we you
were trying to do is the same stuff you're trying
(21:08):
to do like thirty years ago, twenty five years ago.
It's just like how you do it? Right, So we
used to talk one point oh two point oh, that
kind of thing. We used to say like one point
oh is like you know it say print media, and
then two point oh is going to be the digital thing.
And now you know the other day, I was down
at Penn station and I was looking, uh, you know
for the schedules, and they don't print schedules anymore. Right,
(21:31):
so I was like, wow, so what if I didn't
have a phone.
Speaker 1 (21:33):
I was like, well, who because like scanting, like scam
so so you.
Speaker 4 (21:38):
Know, I was like, gee, you know because I remember
throwing it out. I had it in my in my
actually I had a briefcase, not a backpack. So that
that's that's the thing.
Speaker 2 (21:45):
So what does happen if you can't scan? Yeah, I
phone died.
Speaker 1 (21:49):
The probably have like a center that you can walk
up to somebody, right, they don't have like you.
Speaker 4 (21:54):
Know, there's people, there's people. You know, there's people there.
I'm sure you can ask, you know, Like I like,
my train was delayed for an hour and thirty minutes.
I was trying to figure out something to do, right,
So it's like, oh, let me, let me, let me
look at some of the literature. There's no literature anymore.
So it's like, okay, so that's one point. Oh right,
it's true. So so if you wanted to get trained schedules,
(22:15):
you'd have to get this digital. So you'd have to
learn how to do this digital thing. And so basically,
you know, that's what you would learn when you're you're
coming to class, like how do you do this stuff?
You know? How do I get my stuff on the net?
I mean, you know, or how to get myself like
on social media? You know, how to analyze that? Right?
What are the metrics behind that? That's that's driving you
(22:37):
know people looking at it as an example, right, and
then you learn that and all the math behind that too.
Speaker 2 (22:43):
Algorithm, the change algorithm, change form.
Speaker 4 (22:46):
And the thing is is that and it's so super
competitive and now you have AI which again as a tool, right,
makes things even even better, you know, and it's embedded
in a lot of this analysis. So it's such your fingertips, right,
and that's incorporated now in approgram. You never had that before,
(23:07):
you know, you didn't, right, So you know that's the
greatest thing if you're looking at that, you know there
you know, people are getting things to market much quicker.
You know, globalization of products is you can snap your
fingers and be and be in the game, right, And
it's because of technology. So so as as the technologies
(23:29):
is advancing, there's more tools and things that are at
your fingertips, and therefore, you know, you should never stop
learning because there's things that are coming out and I
learned new things all the time, right, Like there's there's
new technology I hear that I could be using, and
I investigate it and stick it in, you know, because
this is relevant. This is stuff that's happening, and that's
(23:51):
that's the that's the difference. But you know, that's really
the progression. You know, it's it's it's technology, But the
way of doing business at the end, fundamental core has
a really changed. This is different maybe different methods depending
on right B two B or B two say business,
business of business, consumer, how people are buying things, how
(24:12):
they're learning about things. Who's influencing psychology, the psychology.
Speaker 2 (24:16):
Favor analysis, all that, And that's the thing.
Speaker 4 (24:19):
That's what I was mostly interested, you know, at the
doctoral level is bridging and cap between psychology and marketing,
trying to get in the heads of people what's making
you do these particular things, right, you know, and then
looking at that, you know at that particular level, which
is is.
Speaker 2 (24:35):
Interesting statistics, that's what it is.
Speaker 4 (24:38):
Right, right, Like what's driving this? Like why why would
you do that right.
Speaker 2 (24:42):
Oh, don't take us back to statistics.
Speaker 3 (24:45):
Let's get would you say that to stay current in
both programs, it's really staying liquid adaptation.
Speaker 4 (24:53):
Yeah, I mean that's the thing. So one of the
things that is is a like my advice is you
have to be flexible. Like the degree by which one
is flexible is in agile, is is to the degree
by which one will be able to get success quicker. Right, Like,
(25:14):
there shouldn't be any like serious heart stops on looking,
you know, at a particular problem, right Like, just because
it was done this way before, it doesn't necessarily mean
like it's gonna work again. They'd always say that, like
an investing you know past performance, doesn't you know future performance?
To a degree, that's true. You want to look at
(25:38):
you you want to look at the strength of those
particular dimensions that's driving you know, your your your analysis
and and and the outcomes. So don't be rigid. That's
the end of it, you know, don't the people that
are rigid or stuck. Life isn't stuck that this can't
do the same thing over and over. Everyone loves routines, right,
but when it comes to you know, problemsolving, you got
(26:03):
to look at it like like like it's it is
a new thing. You know, it's there's no same old,
same old in business because it's it's it's so dynamic,
it's it's evolved. It's so yeah, And I love that.
When I think of marketing, I think of like the
battleground of marketing, right, And I think it's like the
like if you took a look at consumer marketing, if
it took a look like and says a supermarket as
an example, it's a battleground, you know, trying to get
(26:25):
your attention all these sales, all these prices. You know,
what's going on. Where's it? Where's it? Where's it on
the shelf? How do you get there on that particular shelf? Right?
And the promotion because you have like a nano.
Speaker 2 (26:36):
Piece of marketing.
Speaker 4 (26:37):
Yeah, break it down, that's the thing. Four piece that's right.
So so you know when you when you put you
know the product and the placement you know, in the
right place at the right time. Based on behavioral psychology,
it's gonna maybe influence you, you would hope, right, and
you can do an analysis you know qualitatively and quantitatively
that would what would compel you to actually say Oh
(26:59):
my god, this color looks great. I love this, this
is I want this right and because it's meeting your
needs from a psych psychological standpoint, right, you're getting into
the heads of of of the consumer. And that's the
stuff that we teach. I love that stuff, but but
that's what that is. Just like we had that idea
years ago. Now we're really in the weeds with it,
(27:20):
and and it's wonderful with AI, We're going to get
even deeper with that. So it's wonderful to be alive
to see that progression, right, Like, like how how we're
advancing marketing and media communications as well? It's it's, it's, it's,
it's it's different. There's different venues now that that's all online,
and some things are going away in one of them
(27:42):
right now exactly, and some things are forever.
Speaker 1 (27:46):
So you bring in both marketing and media communication programs
up and for students who are studying that, what skills
should they be focusing on right now to stay competitive
in the industry?
Speaker 4 (27:55):
This out there now, I have a bias towards this, right,
Like to me, I would always say analytics everything. I
would say analytics, you know, everything, Like, so I'll be
honest with you. When I was a kid, mass scared
the hell anime, it really did. I mean I didn't
(28:16):
have I mean, I know I can do it, but
I didn't have a framework by which I can put
this stuff together. Is what it was. But later on
when you took the chance, Like even in my career,
I mean I ended up doing being like a statistician
in an aerospace company after I had a medical supply company.
That's a whole different story. I did this when I
(28:37):
was young, and you know it. And the thing is
is like, okay, so you're going to look at You're
going to look at measuring uh. And this was actually
commercial and military aircraft, like when when when is this
parking to fly off or fail on an on a
(28:58):
helicopter or commercial air plane? Right, I worked for a
large aero airspace company. The math behind that is formulatic.
How to do that pays a lot of money. Right,
If you could figure out how to do that, people
are coming to you and they're like, so help me,
you know, and I would take that data and say,
(29:18):
you know what, go to that airline because they have
a fleet of these aircraft with our part that's going
to fail. So as a salesperson, get in there. Well,
I'll look at how many hours is left. Here's a
proposal for new ones and spares, right, and then you
can lock into whatever two three million dollars whatever sales
(29:42):
proposal with an airline and it comes from analytics. So
analytics to me, and that's just one part of the equation. Right.
If you're looking at let's say social media and putting
something of ab testing as an example, you need to
know about the analytics on that as well. Everything at
the end of the day has to do with math.
(30:03):
So but you got creative and you have that, So
I would say lead with the math, learn that, and
then do creative because it's all you know, like it's
it's two different wheelhouses, but they work to get candem right.
Speaker 2 (30:20):
That's interesting, So.
Speaker 3 (30:24):
Learn the tools right, pack your tool belt, and then
put theory into practice.
Speaker 4 (30:29):
Absolutely.
Speaker 3 (30:30):
So Berkeley College emphasizes career ready and experiential learning. Share
how students are getting real world experience before they even
graduate of the institution.
Speaker 4 (30:43):
So my personal mission is in both programs and in
many courses, it's to actually to bring live clients into
that classroom. How cool is that you think of it? Like,
you know, I don't know, like maybe I'm nineteen years
(31:03):
old or whatever it is, or maybe I'm a little
bit older. We have some adult learner. It's like, you
know what, I want to get into this type of
you know, marketing thing, right, Like, how am I going
to do? You know what, I'm going to work with
a real client here in school to put that on
my resume? How awesome is that I got some experience
and you've heard of them. So my idea is connecting
(31:25):
companies that are looking for help right, upcoming people who
are going to get out there in a number of months,
sometimes the next month graduating, and connect them with real
life projects so they can get hands on experience. Put
that on the resume. It's a win win for everybody.
(31:48):
And you can't beat that. They have simulations that are
publisher backed, which is great. I incorporate that as well.
Like games, right, I mean DI was actually an aber
gaming is it's actually a new type of media. Right.
So these games that you uh, you would get for
free from companies. I measured from a quantitative standpoint, what
(32:13):
what that does as far as compelling one to buy
whatever product under the guys right of entertainment and there's
a lot of money and that it's interesting. So when
when you're looking at at trying to get your students,
you know, to to have that experience, there's nothing better
than a real person. The games are great, right they
(32:35):
come c internships and stuff like that. That's great. But
how awesome is to say, you know what, I know
this company I there, there were right in the in
the metro area here right now, New York, New Jersey.
You can't get this is where it's at. Right, Let's
get some of these companies in. Let's get them some
real experience before they get out. And that that's something
(32:56):
that I want to do for for all the students.
That's that's like near and dear to me. That's the
greatest thing, you know for me.
Speaker 3 (33:02):
We've had students coming to intern for the pod. We're
getting our new round of interns next week, so it's
going to be a lot of fun. They're really mesmerized,
like they learn so much and they get mentorship and
they get to learn, you know, from ideation to deployment,
which is really fun.
Speaker 1 (33:18):
You know, it's going to be great if we're blessed
enough to keep the pod going long enough to get
some of those people back in that started who have
gotten into the fields that they talked about wanting to
get into that they're to get their story intull circle.
That'd be awesome and talking about you know, it's perfect
question because obviously you've let us know from your beginnings
to now, what advice would you give your younger self.
Speaker 4 (33:41):
It's you know, it's it's it would be it would
be tough advice, yeah, you know, but if if I
were to give the advice, I would say, people were
giving you advice in general, use the advice that's going
to be fitting them. It's good for them in their perspective.
Got to understand that first, because they're putting themselves in
(34:04):
your shoes. You're not in their shoes. So they're going
to give you advice from their opinion based on their history.
So I go talk to somebody who's twenty or thirty
years older than me, the world is different. I don't
know if I can apply it exactly that way. There's
parts of that that I can take out. So those
parts is what you need to know, But you don't
(34:26):
really know that when you're young. Yeah, right, and that's
the problem. So you know, there's no right answers. But
if you adopt what's being told to you, it's quick.
It's easy to say, you know this is this and
that's that because somebody told me, and you don't have
(34:47):
to think it's so simple. But if you get actually yet,
you gotta be you have to be an adult. You
can't be a child, right, and you can't be a
parent either. And if you're unders stand transactional analysis from Freud,
it's a psychology I'm throwing out here. The adult self
is the self by which you're looking at things objects.
(35:09):
So hard for kids to do that, yeah, because they're
you know, it's emotional, right, you know, you're like, what
do you mean I can't go to college. I'm going
to show you, but you know I wouldn't think that
at seventeen years old, Like, well, it's easier for him
to say that because maybe if I go to college
and fail, he's like, you advise him wrong. He didn't
know that I had it in me because he's looking
(35:31):
at many so I understand that as an adult, So
as a young person would take some of that. For
him to say that to me says, you know what,
I got to bone up by my skills a little bit.
It's a tough pill.
Speaker 1 (35:44):
Yeah.
Speaker 4 (35:44):
That was his way of saying that, I don't know
if I definitely, but things were, you know, back then,
people people a little bit different.
Speaker 3 (35:52):
I'll save my story for another day, but not all
guidance counselor's guidance counselor.
Speaker 4 (35:58):
Yeah. Yeah, And it's.
Speaker 3 (36:00):
Astonishing the information that's given to you. And I'll share
it another time, the whole other episode. But in true
teach me something fashion, we've spoken about passing the knowledge
on and that's part of legacy. So, doctor Kipness, if
you could articulate what you would want your legacy to
(36:23):
be in one word, what would that word be?
Speaker 4 (36:26):
Compassion? So quick god, Yeah, No, it's compassion. And it's it.
That's a whole philosophy. And and and I'll tell you this,
I didn't get to where I am right now because
I was so perfect or something like that, or I
was so smart or whatever it was. It was because
along the way there was somebody that gave me a chance.
(36:51):
Somebody along the way, many times along the way, just
was was grac enough to be compassionate enough to give
me a second chance. And I'm not perfect so I
cannot go to somebody and just say no, there's limits,
(37:15):
there's boundaries. Yeah, But like say, if I have a
student that's struggling and I know that they can do
it and they need a second chance, or maybe they're
acting a certain way because you know, we have a
lot of students that are managing families. They're they're trying
to get back into the into the workforce, right, They're trying,
(37:36):
and it's hard for them to get stuff done. I
get that. I mean I've been there. I mean I
went to school while I was working full time and
raising a family. I took the money that I made
from my job and I put it into education and
I got out with like little to no loan. And
that's tough, right, And there was dedication and believing in
(37:59):
yourself that you're you're gonna do it no matter what.
And so when I see somebody who is putting, you know,
all this stuff into it and say, you know, like
they're not doing well, am I going to stop them?
There's more behind that. There's a reason why these students
are coming to the school, like they're trying to have
(38:21):
a better life. Right. I want I wanted to be
something I had to be something right, so you got
to they have to have a second. You have to
be compassionate, like maybe their day is not doing well,
you know, like maybe there's you don't know what's going
on with them. So so so always be compassionate, like
as a philosophy, because you're not so great at the
(38:41):
end of the day, and there's a humbling experience. Like
when you get a master's degree, you think you're a
little bit better than someone with the bachelor's and then
you know you're like walking around like, oh, look at me.
And then when you get a doctorate's like whoa. They
break it down just like they would in the military.
You know, they reform you right and bo camp and stuff.
They kick your butt and then it's like you know,
they humble you and and and that that humbling philosophy
(39:05):
like like it's like you're you're not bigger than anybody.
Give them a chance. You might need it yourself definitely,
and to think about that. So that's the whole thing
is about compassion. You have to do that.
Speaker 2 (39:17):
Yeah, so be compassionate, believe in yourself. Pro Yeah, Penny,
we we got this.
Speaker 1 (39:24):
Give three so many chances over here.
Speaker 3 (39:26):
You know the big brother energy is always this is
always vibing.
Speaker 2 (39:31):
No, I love this episode.
Speaker 1 (39:32):
I think we're gonna have to have you back for
another one.
Speaker 4 (39:36):
Yeah, I mean I really had a wonderful time.
Speaker 1 (39:39):
Thank you, thank you, thank you.
Speaker 2 (39:44):
All right, guys, this was This is.
Speaker 1 (39:45):
An amazing, amazing episode. We're definitely gonna talk about doing
the second one in the meantime. Thank you guys. Of course,
this has been another amazing episode of Teach Me Something,
presented by Berkeley.
Speaker 2 (39:55):
College and iHeart Podcast.
Speaker 1 (39:58):
That's right, I am DJ pro.
Speaker 2 (39:59):
Stout Penny Dellas and we will see you guys next time.
Speaker 3 (40:02):
Yes, follow us on socialspod dot teach Me Something, I Go.
Speaker 2 (40:08):
Bye. Hey, thanks for listening. Tune in next
Speaker 1 (40:11):
Week for all new episode of Teach Me Something, brought
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