Coke is neither confirming nor denying that they’ll go back to the real thing, but this development is encouraging...
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Brian Mud Show. Thanks for listening. Passion
plus talent is unstoppable. It's time for today's Top three
takeaways and economic boom. Media is worse than you knew,
not saying something and the real thing. Happy Friday to
you and Joel's happy. Let's say it before a little vak.
Speaker 2 (00:23):
Oh, yes that's true. I was just thinking about it.
How could they possibly be worse?
Speaker 3 (00:29):
Well, we'll do this and you tell me it would
take a lot, but I think this was a lot. Now,
before I get into my top takeaway today, something that
is related to it, because I'm going to talk about
the economy. What we ended up seeing with the recissions
vote last night in the House. On this vote, the
Ya's are two hundred and sixteen, the nays are two
(00:52):
hundred and thirteen.
Speaker 4 (00:54):
The resolution is adopted.
Speaker 3 (00:56):
And now more people are going to die because what
we've learned from Democrats this week is that without public
broadcasting being funded at the level it currently is, then
people die.
Speaker 2 (01:07):
And Brian is a it is a dark day.
Speaker 5 (01:09):
It's a dark but that's what hacking jeffries to say, Yes,
it is a dark day right now, it does tend
to work that way certain times, also in rural areas
where you don't have light pollution to the extent that
you do in an urban epicenters as well.
Speaker 3 (01:21):
So my top takeaway ten this week is an economic boom,
an economic boom, and it takes me back actually to
my third takeaway to start the week. On Monday, I
offer this up to you. For the second month out
of three full months of reporting during the Trump administration,
the United States Treasury ran a surplus or in other words,
(01:42):
a profit of twenty seven billion dollars during the month.
Why how you had three big reasons. One, revenue to
the Treasury increased to walking twelve to thirteen percent year
every year, driven by a strong economy. Two record tariff
revenue of just about twenty seven billion during the month,
which was up about five hundred percent year every year. Three,
(02:04):
spending by the Treasury dropped year every year, in part
driven by federal government dojing and fewer federal government employees.
And in a deeper dive into the second quarter phenomenon
on Tuesday, I mentioned this that the total deficit two
hundred and eight billion dollars for the second quarter last
(02:24):
year versus just thirty one billion for the second quarter
this year, or one hundred and seventy seven billion dollars
less for the whole quarter year every year. And I said,
it's hard to overestimate or overstate the significance of the
second quarter Treasury report because as large as the US
economy is almost unheard of to see double digit growth
(02:44):
and revenues here every year.
Speaker 4 (02:46):
But that's where we are.
Speaker 3 (02:47):
What we saw, and I said, this will almost certainly
result in second quarter economic growth coming in much higher
than economists to expectations when reported on July thirtieth.
Speaker 4 (02:57):
So a couple of things.
Speaker 3 (02:58):
First, there is a difference between treasury receipts and the
way the GDP growth is calculated, So it does remain
to be seeing on July thirtieth what the boom in
treasury revenues will equal as in calculated GDP growth. But
new economic data yesterday on Thursday provided another clue because
(03:21):
we had great news, great news on retail sales in
June two. Here are the headlines from around the Horn yesterday.
CNN retail sales jumped more than expected last month. YAHOO
retail sales rise more than expected in June. Axios forecasters
hand ring over tariffs but the economy is still doing fine.
(03:46):
Joel is demonstrating some handwringing.
Speaker 2 (03:48):
In fact, you put the fist together and you shake it.
Is that hand ringing essentially?
Speaker 4 (03:53):
Okay?
Speaker 3 (03:56):
I think it might be like form strangulation what you're doing.
Speaker 4 (04:01):
Along those lines.
Speaker 3 (04:01):
Yes, and that's potentially an understatement that the economy is
still doing fine. As ex has mentioned, after a decline
in retail sales in May, retail sales boomed in June
in a significant way. Sales came in way ahead of expectations,
up six ten seven percent for the month. That doesn't
sound like much if you think about what happened on
(04:22):
an annualized basis, what does that take you to, Well,
that takes you to seven point two percent, right, But
that's just one month. Most notably, you annuallyze this whole deal.
Revenue came in three point nine percent higher year every year,
three point nine percent higher year every year. Now, consumer
spending makes up about seventy percent of the US economy.
(04:42):
If Treasury receipts are up huge in part due to
the new tariff revenue, and if retail sales most recently
are closed to four percent higher year every year, well, shoot,
I mean, there is a reason to be optimistic about
what we are going to be seen with that second
quarter GDP report, for sure at the end of the month. Now,
(05:04):
while it remains to be seen if we're already in
an economic boom, one thing that is clear is that
the economy way better off than most people feared at
the start of the second quarter around Lilteration Day, which
still gives Hill the chills.
Speaker 6 (05:19):
Yeah, I get the PTSD, speaking of which that actually
comes up in my second takeaway today PTSD, only not
your your faux PTSD, but somebody who's actually claiming in
the news media they were diagnosed it and not for
the reason that anybody would have expected.
Speaker 3 (05:34):
But so worse than you know, my second takeaway is
worse than you knew. That could be said for Hikeem Jeffreys, right,
Like I didn't expect much but he Anyways, speaking of Hay,
here you go on.
Speaker 7 (05:47):
The public health of the American people, the national security
of the American people, the public safety of the American people,
and the ability of the American people to actually get
information puts in rural America.
Speaker 3 (06:01):
Yeah, so now they care. Democrats care about rural America.
For the first time, and somewhere in the neighborhood of
like thirty years. I think you'd have to go back
to Bill Clinton to find a time in which people
even pretended on the left to care about rural America.
Speaker 4 (06:13):
And now they're doing it. People are going to die
in rural America.
Speaker 3 (06:16):
Because that was in Kim Jeffries before the recisions vote
in the House, talking about the just utmost importance of
a public broadcasting Don't you know so anyway related to
news media and biased news media, when you think of
the worst example of how little the GSS news media
(06:38):
thinks of you, what comes to mind? Let's give you
a second to think about what comes to the worst
example of what they think of you?
Speaker 2 (06:46):
You have that?
Speaker 4 (06:46):
Okay, whatever it.
Speaker 3 (06:48):
Is, the reality is probably worse than your thought was.
Speaker 4 (06:55):
I'll explain. First, Chuck Todd has a podcast. Who's it right? This?
Just then?
Speaker 2 (07:02):
F Chuck?
Speaker 4 (07:03):
That F Chuck. He has a podcast.
Speaker 3 (07:07):
Second, apparently someone listened to it, so I mean there's
that wasn't me? No, I just figured those two things
needed to be explained, because if I just said I'm
the Chuck Todd podcast, like what so anyway? This week
on that podcast, CBS News correspondent Scott McFarlane, who was
(07:27):
on hand with other media at Trump's butler Pa Rally,
had this to say to Chuck, I mean you want
to like shut the front door kind of material here,
quoting him. For those of us there, it was such
a whoror because you saw an emerging America. You get
through that first sentence, you're like, yeah, I mean it
was horrific. Right, Okay, I'm not sure about the emerging
(07:47):
American thing, but horrific, he continued by saying. And it
wasn't the shooting, Chuck, this was I got diagnosed with
PTSD within forty eight hours. I got put on trauma leave.
Not because I think of the shooting, but because you
(08:10):
saw it in the eyes, the reaction of the people.
They were coming for us. If Trump didn't jump up
with his fist, they were going to come kill us.
Many of us on press row, as we talked about
this on our text chains for weeks after, were quite
(08:30):
confident we'd be dead if he didn't get back up.
And speaking of dead, this jackwagon is dead serious. Chuck
Todd agreed.
Speaker 4 (08:42):
By the way, shocker.
Speaker 3 (08:46):
Now, never mind that President Trump was shot and within
an inch of being assassinated. Never mind that one of
his supporters was murdered. The real trauma, the real threats
at that rally.
Speaker 4 (09:04):
Trump supporters.
Speaker 3 (09:08):
No matter what that thought was in your mind when
I asked you the question, you probably didn't think that
he actually thought you were a killer, just waiting for
an opportunity. But as Scott said and Chuck agreed, they
do these mentally and spiritually broken people are far far worse.
Speaker 4 (09:29):
Than you knew. And again that is saying something.
Speaker 3 (09:33):
Did that surprise Joel just because of how extremely would
have to be to surprise you.
Speaker 4 (09:39):
Didn't surprise me as much as it should.
Speaker 3 (09:41):
Okay, but yes, all right, My third takeaway for you
today the real thing and Maha.
Speaker 4 (09:48):
Coca Cola will use real cane sugar in its soda,
President Trump says. Announcing the agreement in a social media post,
The President says it will be a very good move
for the company, adding it's just better. Health in Human
Services Secretary Robert F. Kennedy Junior has pushed for food
and beverage companies to be more transparent about ingredients and
ultra recipes to eliminate guyes and additives.
Speaker 3 (10:11):
Maybe Trump, who, of course, has a proclivity for catchy slogans.
Speaker 4 (10:16):
Maybe maybe you just gave coke the new thing, right,
It's just better coke, It's just better anyway.
Speaker 3 (10:23):
Coca cola storied history of being the real thing taking
on a bunch of different meetings, has been communicated many
different ways. Many of a certain age might associate the
onset of Coca Cola's Real Thing campaign with the hippies
of the sixties, which included James Brown's psychedelic styled ad
for cocin sixty nine. It's kind of what kicked off
a whole new era of advertising, which, by the way,
(10:45):
did you know ended up shortly thereafter inspiring two future
top hits, I'd like to teach the world to sing
and It's the real Thing? Or you also had the
next incarnation in the ses, the mean Joe Green reel thing.
But anyway, back to coke being the real thing, the
(11:07):
truth is Coca Cola hasn't been the real thing since
nineteen oh three. That's when they stopped putting fresh cocaine
into their drinks. Joel likes his dico You think you're
what you drink now is addictive, but short of loading narcotics,
in Coke, which, by the way, if you didn't know
most do, I think, But if you didn't, that's where
(11:27):
the name actually comes come for the company. It had
been the real thing, as in, at least minus the cocaine,
the original carbonated cola the company had produced until nineteen
eighty four, So one year before you had that whole
new Coke debacle, Coke made a decision that, in many
ways could be argued was a bigger mistake. Nineteen eighty
(11:47):
four was the year that Coke sold out the real thing,
cane sugar for the ultra process high fruit toast corn
syrup thing. Not that drinking dozens of grams of caine
sugar is a good thing to be doing either, but
drinking similar quantities of high frutose corn syrup is about
the last thing that any of us should be doing.
According to the National Institutes of Health, consumption of these
beverages quote is related to the risk of diabetes, the
(12:11):
metabolic syndrome, and cardiovascular disease, among other things. RFK Junior's
Maha movement made waves on Thursday when President Trump made
the announcement you heard in the clip I just played there,
and in response, Coke didn't exactly sing the same tune,
but they did say this, we appreciate President Trump's enthusiasm
(12:32):
for our iconic Coca Cola brand.
Speaker 4 (12:34):
More details on new innovative.
Speaker 3 (12:36):
Offerings within our Coca Cola product range will be shared soon.
So Coke is neither confirming nor denying that they're going
back to the real thing, but the development encouraging
Welcome to the Brian Mud Show. Thanks for listening. Passion
plus talent is unstoppable. It's time for today's Top three
takeaways and economic boom. Media is worse than you knew,
not saying something and the real thing. Happy Friday to
you and Joel's happy. Let's say it before a little vak.
Speaker 2 (00:23):
Oh, yes that's true. I was just thinking about it.
How could they possibly be worse?
Speaker 3 (00:29):
Well, we'll do this and you tell me it would
take a lot, but I think this was a lot. Now,
before I get into my top takeaway today, something that
is related to it, because I'm going to talk about
the economy. What we ended up seeing with the recissions
vote last night in the House. On this vote, the
Ya's are two hundred and sixteen, the nays are two
(00:52):
hundred and thirteen.
Speaker 4 (00:54):
The resolution is adopted.
Speaker 3 (00:56):
And now more people are going to die because what
we've learned from Democrats this week is that without public
broadcasting being funded at the level it currently is, then
people die.
Speaker 2 (01:07):
And Brian is a it is a dark day.
Speaker 5 (01:09):
It's a dark but that's what hacking jeffries to say, Yes,
it is a dark day right now, it does tend
to work that way certain times, also in rural areas
where you don't have light pollution to the extent that
you do in an urban epicenters as well.
Speaker 3 (01:21):
So my top takeaway ten this week is an economic boom,
an economic boom, and it takes me back actually to
my third takeaway to start the week. On Monday, I
offer this up to you. For the second month out
of three full months of reporting during the Trump administration,
the United States Treasury ran a surplus or in other words,
(01:42):
a profit of twenty seven billion dollars during the month.
Why how you had three big reasons. One, revenue to
the Treasury increased to walking twelve to thirteen percent year
every year, driven by a strong economy. Two record tariff
revenue of just about twenty seven billion during the month,
which was up about five hundred percent year every year. Three,
(02:04):
spending by the Treasury dropped year every year, in part
driven by federal government dojing and fewer federal government employees.
And in a deeper dive into the second quarter phenomenon
on Tuesday, I mentioned this that the total deficit two
hundred and eight billion dollars for the second quarter last
(02:24):
year versus just thirty one billion for the second quarter
this year, or one hundred and seventy seven billion dollars
less for the whole quarter year every year. And I said,
it's hard to overestimate or overstate the significance of the
second quarter Treasury report because as large as the US
economy is almost unheard of to see double digit growth
(02:44):
and revenues here every year.
Speaker 4 (02:46):
But that's where we are.
Speaker 3 (02:47):
What we saw, and I said, this will almost certainly
result in second quarter economic growth coming in much higher
than economists to expectations when reported on July thirtieth.
Speaker 4 (02:57):
So a couple of things.
Speaker 3 (02:58):
First, there is a difference between treasury receipts and the
way the GDP growth is calculated, So it does remain
to be seeing on July thirtieth what the boom in
treasury revenues will equal as in calculated GDP growth. But
new economic data yesterday on Thursday provided another clue because
(03:21):
we had great news, great news on retail sales in
June two. Here are the headlines from around the Horn yesterday.
CNN retail sales jumped more than expected last month. YAHOO
retail sales rise more than expected in June. Axios forecasters
hand ring over tariffs but the economy is still doing fine.
(03:46):
Joel is demonstrating some handwringing.
Speaker 2 (03:48):
In fact, you put the fist together and you shake it.
Is that hand ringing essentially?
Speaker 4 (03:53):
Okay?
Speaker 3 (03:56):
I think it might be like form strangulation what you're doing.
Speaker 4 (04:01):
Along those lines.
Speaker 3 (04:01):
Yes, and that's potentially an understatement that the economy is
still doing fine. As ex has mentioned, after a decline
in retail sales in May, retail sales boomed in June
in a significant way. Sales came in way ahead of expectations,
up six ten seven percent for the month. That doesn't
sound like much if you think about what happened on
(04:22):
an annualized basis, what does that take you to, Well,
that takes you to seven point two percent, right, But
that's just one month. Most notably, you annuallyze this whole deal.
Revenue came in three point nine percent higher year every year,
three point nine percent higher year every year. Now, consumer
spending makes up about seventy percent of the US economy.
(04:42):
If Treasury receipts are up huge in part due to
the new tariff revenue, and if retail sales most recently
are closed to four percent higher year every year, well, shoot,
I mean, there is a reason to be optimistic about
what we are going to be seen with that second
quarter GDP report, for sure at the end of the month. Now,
(05:04):
while it remains to be seen if we're already in
an economic boom, one thing that is clear is that
the economy way better off than most people feared at
the start of the second quarter around Lilteration Day, which
still gives Hill the chills.
Speaker 6 (05:19):
Yeah, I get the PTSD, speaking of which that actually
comes up in my second takeaway today PTSD, only not
your your faux PTSD, but somebody who's actually claiming in
the news media they were diagnosed it and not for
the reason that anybody would have expected.
Speaker 3 (05:34):
But so worse than you know, my second takeaway is
worse than you knew. That could be said for Hikeem Jeffreys, right,
Like I didn't expect much but he Anyways, speaking of Hay,
here you go on.
Speaker 7 (05:47):
The public health of the American people, the national security
of the American people, the public safety of the American people,
and the ability of the American people to actually get
information puts in rural America.
Speaker 3 (06:01):
Yeah, so now they care. Democrats care about rural America.
For the first time, and somewhere in the neighborhood of
like thirty years. I think you'd have to go back
to Bill Clinton to find a time in which people
even pretended on the left to care about rural America.
Speaker 4 (06:13):
And now they're doing it. People are going to die
in rural America.
Speaker 3 (06:16):
Because that was in Kim Jeffries before the recisions vote
in the House, talking about the just utmost importance of
a public broadcasting Don't you know so anyway related to
news media and biased news media, when you think of
the worst example of how little the GSS news media
(06:38):
thinks of you, what comes to mind? Let's give you
a second to think about what comes to the worst
example of what they think of you?
Speaker 2 (06:46):
You have that?
Speaker 4 (06:46):
Okay, whatever it.
Speaker 3 (06:48):
Is, the reality is probably worse than your thought was.
Speaker 4 (06:55):
I'll explain. First, Chuck Todd has a podcast. Who's it right? This?
Just then?
Speaker 2 (07:02):
F Chuck?
Speaker 4 (07:03):
That F Chuck. He has a podcast.
Speaker 3 (07:07):
Second, apparently someone listened to it, so I mean there's
that wasn't me? No, I just figured those two things
needed to be explained, because if I just said I'm
the Chuck Todd podcast, like what so anyway? This week
on that podcast, CBS News correspondent Scott McFarlane, who was
(07:27):
on hand with other media at Trump's butler Pa Rally,
had this to say to Chuck, I mean you want
to like shut the front door kind of material here,
quoting him. For those of us there, it was such
a whoror because you saw an emerging America. You get
through that first sentence, you're like, yeah, I mean it
was horrific. Right, Okay, I'm not sure about the emerging
(07:47):
American thing, but horrific, he continued by saying. And it
wasn't the shooting, Chuck, this was I got diagnosed with
PTSD within forty eight hours. I got put on trauma leave.
Not because I think of the shooting, but because you
(08:10):
saw it in the eyes, the reaction of the people.
They were coming for us. If Trump didn't jump up
with his fist, they were going to come kill us.
Many of us on press row, as we talked about
this on our text chains for weeks after, were quite
(08:30):
confident we'd be dead if he didn't get back up.
And speaking of dead, this jackwagon is dead serious. Chuck
Todd agreed.
Speaker 4 (08:42):
By the way, shocker.
Speaker 3 (08:46):
Now, never mind that President Trump was shot and within
an inch of being assassinated. Never mind that one of
his supporters was murdered. The real trauma, the real threats
at that rally.
Speaker 4 (09:04):
Trump supporters.
Speaker 3 (09:08):
No matter what that thought was in your mind when
I asked you the question, you probably didn't think that
he actually thought you were a killer, just waiting for
an opportunity. But as Scott said and Chuck agreed, they
do these mentally and spiritually broken people are far far worse.
Speaker 4 (09:29):
Than you knew. And again that is saying something.
Speaker 3 (09:33):
Did that surprise Joel just because of how extremely would
have to be to surprise you.
Speaker 4 (09:39):
Didn't surprise me as much as it should.
Speaker 3 (09:41):
Okay, but yes, all right, My third takeaway for you
today the real thing and Maha.
Speaker 4 (09:48):
Coca Cola will use real cane sugar in its soda,
President Trump says. Announcing the agreement in a social media post,
The President says it will be a very good move
for the company, adding it's just better. Health in Human
Services Secretary Robert F. Kennedy Junior has pushed for food
and beverage companies to be more transparent about ingredients and
ultra recipes to eliminate guyes and additives.
Speaker 3 (10:11):
Maybe Trump, who, of course, has a proclivity for catchy slogans.
Speaker 4 (10:16):
Maybe maybe you just gave coke the new thing, right,
It's just better coke, It's just better anyway.
Speaker 3 (10:23):
Coca cola storied history of being the real thing taking
on a bunch of different meetings, has been communicated many
different ways. Many of a certain age might associate the
onset of Coca Cola's Real Thing campaign with the hippies
of the sixties, which included James Brown's psychedelic styled ad
for cocin sixty nine. It's kind of what kicked off
a whole new era of advertising, which, by the way,
(10:45):
did you know ended up shortly thereafter inspiring two future
top hits, I'd like to teach the world to sing
and It's the real Thing? Or you also had the
next incarnation in the ses, the mean Joe Green reel thing.
But anyway, back to coke being the real thing, the
(11:07):
truth is Coca Cola hasn't been the real thing since
nineteen oh three. That's when they stopped putting fresh cocaine
into their drinks. Joel likes his dico You think you're
what you drink now is addictive, but short of loading narcotics,
in Coke, which, by the way, if you didn't know
most do, I think, But if you didn't, that's where
(11:27):
the name actually comes come for the company. It had
been the real thing, as in, at least minus the cocaine,
the original carbonated cola the company had produced until nineteen
eighty four, So one year before you had that whole
new Coke debacle, Coke made a decision that, in many
ways could be argued was a bigger mistake. Nineteen eighty
(11:47):
four was the year that Coke sold out the real thing,
cane sugar for the ultra process high fruit toast corn
syrup thing. Not that drinking dozens of grams of caine
sugar is a good thing to be doing either, but
drinking similar quantities of high frutose corn syrup is about
the last thing that any of us should be doing.
According to the National Institutes of Health, consumption of these
beverages quote is related to the risk of diabetes, the
(12:11):
metabolic syndrome, and cardiovascular disease, among other things. RFK Junior's
Maha movement made waves on Thursday when President Trump made
the announcement you heard in the clip I just played there,
and in response, Coke didn't exactly sing the same tune,
but they did say this, we appreciate President Trump's enthusiasm
(12:32):
for our iconic Coca Cola brand.
Speaker 4 (12:34):
More details on new innovative.
Speaker 3 (12:36):
Offerings within our Coca Cola product range will be shared soon.
So Coke is neither confirming nor denying that they're going
back to the real thing, but the development encouraging
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